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Smooze showcases new kombucha range at FHA 2023

Image credit: Minimeinsights.com

Smooze, the plant-based frozen treat brand in Singapore, has showcased its latest innovations at FHA-Food & Beverage 2023 in Singapore. The company plans to release Smooze! Kombucha Ice Bar and Smooze! Kombucha drinks in Singapore soon.

Smooze! Kombucha Ice Bar is made from real tea. The new Oolong Tea Ice Bar (240g) is gut friendly, vegan and infused with coconut water.

Smooze! Kombucha beverages (240g) has flavours including Muscat Grape, Rose Berry and Oolong. They are gut friendly, vegan and healthier.

Gut health and vegan are the innovation direction for the latest products from Smooze! with tea as the key ingredient.

Zero-sugar Lipton RTD tea arrives in Malaysia

Image credit: Minimeinsights.com

Lipton RTD tea has a new zero sugar version in Malaysia. The new lemon flavoured sugar-free Lipton RTD tea offers consumers with a sugar-free option in addition to the current range of sugar reduced Lipton RTD tea.

Sappe x Dek-D new Limitless lozenges keep you focus

Thai beverage producer Sappe, known for its beauty drinks, has teamed up with Dek-D.com, a Thai-language youth-oriented website, to launch a special Limitless lozenges. The lime-flavoured lozenges contain green tea extracts, lime powder, vitamin C as well as vitamin B6 and B12 to improve focus. Limitless has a sour taste to keep the mind fresh and energised.

Staying mentally sharp is an emerging trend in food and drink innovation. The target audience are students and office workers who need a mental energy boost.

Vietnam gets its Tiger Soju Infused Lager

Heineken has rolled out its latest Tiger Soju Infused Lager in Vietnam following its launch in Singapore. Tiger Soju Infused Lager comes in Cheeky Plum and Wonder Melon flavours. The drink is a mixture of Tiger beer and South Korea’s national drink soju.

In Singapore, the soju content of Cheeky Plum is minimal at 0.02%.

The alcohol content of Tiger Soju Infused Lager in Singapore is 5.5% but in Vietnam, it is lower at 4%.

Heineken has partnered with G-DRAGON, renowned South Korean artist, leader of BigBang and international trendsetter at the forefront of music, fashion, and culture to suport the launch.

New sparkling alcohol Bam Bam! low in calorie and sugar debuts in Thailand

Image credit: Facebook/มาศาสตร์

Anheuser-Busch has released a new sparkling alcohol Bam Bam! in Thailand. Bam Bam!, which has an ABV of 4%, is similar to hard seltzer as it is low in calore and sugar. Bam Bam! is available in two variants – Strawberry and Peach.

ABC President releases Nü Choco Hazeltea, Gebetan RTD tea

ABC President has recently launched Nü Choco Hazeltea that offers milk tea with a sweet tasting profile. The same company has also introduced Gebetan RTD tea drinks with designs appealing to Gen Zs.

In colloquial terms, gebetan means having a crush or she had a crush (dia sudah punya gebetan).

Orichef is a new shelf stable ready-to-eat meal in Malaysia

Orichef is a new shelf stable ready-to-eat meal in Malaysia. Orichef is by the same company that owns the popular Origina dairy & juice beverage brand. The heat-and-eat concept is suitable for working individuals, travellers and college students who do not have the time to prepare a nutritious and tasty meal.

Orichef comes in travel pack and box pack. The meals are already fully cooked and self-heating. Just add a few ounces of any non-flammable liquid and a hot meal will be ready in just 5-10 minutes.

Orichef comprises the following:

  • Nasi Lemak Basmathi Pandan Rendang Daging Mak Tok Dan Kuah Sambal (Coconut Basmathi Pandan Rice with Beef Rendang and Sambal Sauce)
  • Nasi Goreng Ayam Dan Kuah Sambal (Aromatic Basmathi Fried Rice Cooked with Beef Served with Sambal)
  • Nasi Basmathi Tomato Dengan Ayam Masak Merah (Tomato Basmathi Rice with Tomato Chicken)
  • Nasi Putih Basmathi Berperisa Mentega & Saffron Ayam Masala Dan Kuah Sambal (White Basmathi Rice Flavoured with Butter and Saffron Served with Chicken Masala and Sambal Sauce)
  • Nasi Putih Dengan Safron Dihidangkan Dengan Rendang Ayam Mak Tok Dan Sambal (Mixed Rice with Saffron Served with Rendang Mak Tok Chicken and Sambal)
  • Spaghetti Carbonara

Meals Set Package

Hooray! high protein shake has a new salted caramel flavour

Hooray! in Thailand has launched a high protein shake featuring the flavour of salted caramel. This lactose-free drink is made from New Zealand whole milk. The beverage meets 90% of the daily recommended intake of calcium and 45% of the daily recommended intake of vitamin B2. This high protein shake has 29g of protein.

Hooray! has also upgrade its closure to something that is more convenient to open.

In another development, Hooray! has teamed up with PASH to introduce high protein smoothies made with Hooray! Protein Concentrate.

D-Chan Vitamin D Milk in bigger 2L pack, new vitamin D gelato

Premium Miruku Co Ltd has launched the new 2L format for its flagship D-Chan Vitamin D Plain Milk in Thailand. The family pack adds to the current packaging size of 200ml.

D-Chan Vitamin Plain Milk has found an opportunity to supplement inadquate vitamin D intake among Thai consumers through milk. Right now, milk in Thailand is not required to have vitamin D but in some countries like Canada and Sweden, it is mandatory for milk producers to fortify their milk with vitamin D.

The company has also opened a new D-Chan Premium Milk Shop at Central Bangna Branch at B1 where it sells vitamin D-enriched gelato.

Lay’s Thailand new mix-up flavoured chips including Charcoal Grilled Chicken & Somtum

Lay’s Thailand has recently added two new mix-up flavours. The new items include Lay’s 2-in-1 Charcoal Grilled Chicken & Somtum Flavoured Flat Potato Chips and Lay‘s Rock 2 in1 Fried Chicken Wings & Sriracha Sauce Flavoured Ridged Cut Potato Chips.

The PepsiCo snack brand has also launched Max Xtra Crunch Spicy Seafood Salad featuring Thai actor, singer, model, host and entertainer Bright Vachirawit Chivaaree.

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