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Rasa Kasih Aidilfitri Ramadhan Bazaar by Jati x Malaysia Grand Bazaar

By
Tan Heng Hong
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The Insta-worthy Ramadhan Bazaar For All Your Ramadhan & Raya Needs

Kuala Lumpur, March 30, 2022 – Jati, Malaysia’s leading rice brand in collaboration with Malaysia Grand Bazaar, and in partnership with ecoBrown’s, AirAsia SANTAN, KHIND, CHJ Motor and Gracshaw are proud to introduce the first Jati x MGB Rasa Kasih Aidilfitri, a uniquely curated indoor Ramadhan Bazaar with 80+ booths offering delicious food & beverage for buka puasa and for Raya, groceries, arts and crafts, Raya fashion for the entire family, appliances and much more, by trusted and viral local brands.

This first-ever event to be organised at Malaysia Grand Bazaar at Bukit Bintang City Centre will run from April 9 to April 24, 2022 from 10am to 10pm daily, in conjunction with the holy month of Ramadhan.

The uniquely conceptualised bazaar brings together Malaysian entrepreneurs with local fares and offerings, with a decidedly modern twist. Designed and decorated with retro-art and sparkling light installations, every corner is perfect for your socials. It is the place to be this Ramadhan, so save the dates, choose your outfits and prepare to shop! Parking is free for Jati x MGB Rasa Kasih Aidilfitri shoppers.

Established since 1993, Jati is renowned as one of the nation’s leading rice millers and wholesalers focusing on rice based products including their latest healthier editions which is Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509. 

Jati is taking the lead in Rasa Kasih Aidilfitri to support and promote Malaysian brands and businesses, encouraging domestic spending by shining a spotlight on local businesses while educating and raising awareness on the variety of quality Malaysian goods and services. After a pause in the nation’s economy since the pandemic began, consumers need to be reminded of the richness and quality of proudly Malaysian-made offerings.

Every visitor can receive a goodie bag with Jati signature and ecoBrown’s product as well as vouchers by completing a treasure hunt of the booths in the bazaar. No purchase is required for this giveaway. There are also exclusive Raya green packet giveaways that every collector will want to add to their collection.

There are contest galore with the Tangkap Gambar & Menang contest offering weekly prizes of a Khind Intelligence Cooker worth RM148, and Jati Signature Pusa Finest Basmathi Rice (2kg) worth RM25.50 for simply taking photos at the event and posting them to your socials using the hashtags #JatiMalaysia #MGB #JATIxMGB. Strike your best pose, click, post and you could be one of the lucky winners!

The Beli & Menang contest does require purchase from ecoBrown’s, AirAsia SANTAN, Khind, CHJ Motor or Gracshaw booths to be in the running for prizes that include 3X branded motorcycles worth a total of RM13,000 and 10X branded motorcycle helmets worth a total of RM2,200.

The Rasa Kasih Aidilfitri Ramadhan Bazaar has attracted the attention of celebrities including Sazzy Falak, Bella Astillah and Maryam, popularly known as Durian Kimchi, all of whom will be at the launch on Saturday, April 9, 2022. Don’t miss out on this opportunity to meet these personalities.

Be a true Malaysia, support local brands, start by heading to the Rasa Kasih Aidilfitri Ramadhan Bazaar at Malaysia Grand Bazaar, Bukit Bintang City Centre from April 9 to April 24, 2022. 

About Jati

JATI established since 1993 is renowned as one of the nation’s leading rice millers and wholesalers focusing on rice based products including Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509. 

For more information please visit https://www.malaysiarice.com/index.php/en/ or follow us on Facebook https://www.facebook.com/JatiMalaysia and on Instagram https://www.instagram.com/jatirice .

Grab Malaysia Partners With DRB-HICOM University to Provide Flexible Tertiary Education For Driver and Delivery-Partners

By
Tan Heng Hong
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Rashid Shukor, Country Operations Director for Grab Malaysia (third from left) and Prof. Dato’ Sr. Dr. Omar Osman, Vice Chancellor of DRB-HICOM University (fourth from left) together with Grab partners.
  • Partnership introduces two academic programmes, including the first tertiary education programme developed exclusively for platform workers in Malaysia.
  • Partnership extends Grab’s commitment to provide partners with flexible avenues and opportunities for academic development through GrabBenefits.

PETALING JAYA, 30 March 2022 – Grab Malaysia and DRB-HICOM University of Automotive Malaysia (DRB-HICOM University) today announced a partnership to support the academic development of Grab’s driver and delivery-partners nationwide through tertiary programmes of relevant upskilling courses. The partnership also sees the introduction of the first and only tertiary curriculum in Malaysia designed exclusively for platform workers via the Grab Development Programme (GDP).

Rashid Shukor, Country Operations Director for Grab Malaysia shared, “As a homegrown platform, we take great pride in providing Malaysians with access to sustainable earning opportunities and a holistic benefits programme to further improve their livelihoods. We believe that being able to work and learn flexibly is an essential part of unlocking economic opportunity. We’re proud to partner with DRB-HICOM University to introduce flexible academic programmes and curriculums that deliver relevant courses, and also provides a clear path in obtaining tertiary education accreditation they can leverage on for any potential career opportunities.”

Echoing Rashid’s sentiments, Prof. Dato’ Sr. Dr. Omar Osman, Vice Chancellor of DRB-HICOM University said, “The informal economy plays a crucial role in today’s world. Whether it’s part-time, freelance or platform work, it acts as a safety net for many to leverage on when traditional full-time employment is sparse. Which is why we’re excited to partner with Grab Malaysia to co-develop courses that are in line with driver and delivery-partners’ needs. These programmes are a cultivation of our joint commitment in setting standards in partner welfare and education innovation.”

The partnership will provide Grab’s driver and delivery-partners across the nation with access to various upskilling courses at an affordable and subsidised rate on GrabBenefits. These courses are under the curriculum of business and engineering academic programmes for Grab’s driver and delivery-partners, both of which provide accreditation once completed:

  • Grab Development Programme (GDP)

Short courses co-developed in consultation with Grab, exclusively for Grab’s driver and delivery-partners. Each GDP module takes between 2 to 5 days to complete and will be delivered in hybrid mode to ensure flexibility. The courses available within the GDP are curated based on feedback from partners themselves. This includes courses on Financial Management, Business Management, Automotive, and Technical.

  • Grab DRB-HICOM University Academic Programme

14-week courses based on DRB-HICOM University’s existing academic programmes. The initial enrollment includes courses on Financial Management and Automotive, and have seen an encouraging response so far. Partners who enroll in courses within this programme will go through the same curriculum as other students of DRB-HICOM University through micro-credential mode.

These programmes will be featured on GrabBenefits, a programme aimed at safeguarding the welfare and livelihood of Grab’s driver and delivery-partners. Introduced in 2017, GrabBenefits has evolved over the years to address a wide variety of needs from partners and now has 3 core pillars: Protection, Savings and Academy. Previously, in its effort to provide upskilling opportunities for partners, Grab partnered with other like-minded organisations such as Microsoft on digital literacy training and Standard Chartered on financial management training.

For more information on the GrabBenefits programme, please refer here.

Let’s enter the Holy Ramadan and observe a safer Raya

By
Tan Heng Hong
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Global cybersecurity company Kaspersky offers useful tips for Malaysians to celebrate securely online

30 March 2022

Ramadan is synonymous to families starting their annual preparation including hunting for many seasonal promos online. Cybercriminals, skilled with their knowledge of current trends and occasions, are also out to launch phishing sites and different scams to victimise users during the holiday season.

Between 2017 until 2021, Malaysians have suffered losses amounting to about RM2.23 billion from cyber frauds. The statistics from the Royal Malaysia Police (RMP) show that e-commerce scams topped the chart, followed by illegal loans and investment scams.

In addition, the RMP detected a scam syndicate actively engaging with public in the name of religion to send in their donations during the Ramadan through popular social media platforms last year.

According to the latest data from Kaspersky Security Network (KSN), there was a stark increase of 56.14% in web threats during the period of April till June 2021 of 28.9 million as compared to previous quarter at 18.5 million. This duration covered the Ramadan season last year.

Web threats are attacks by cybercriminals using the spread of malicious programs.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky

“Cybercriminals are always fond of major festive seasons when online transactions increase, e-commerce activities are on the rise, and posting on social media are at a high. Online shopping and e-payments are essential parts of our holiday activities so we urge Malaysians to be on guard especially towards sales announcements and money-related communications delivered through emails, text messages, social media posts, or even calls. Threats can come from anywhere, but we can protect ourselves with vigilance and a robust security solution installed in our devices,” says Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

Last year, Kaspersky warned the public on the fake e-Wallet apps and this year the security experts advise the public to watch out on these five signs that you could be dealing with scammers.

  1. Greed or Fear, which scammers often play on their victims. Normally they will promise their victims, for example, a large government payout or free cryptocurrency. The scammers also work on intimidating the victims such as posing threat to send video of the victim doing unsavory acts such as watching porn to all their contacts or to ruin reputations. They work on short-circuiting their victim’s ability to respond rationally. 

If, after reading such an e-mail or message, one feels inclined to do exactly what the sender asks, by following a link, sending money or calling a number, that is actually a warning sign. Take a deep breath and read the message again.  Most likely, one would see by now that is a trick.

  1. Scammers exploit the victims by hurrying them. If a message or an email says one has only a few hours or days or minutes to claim a prize or buy much sought after equipment or sneakers before it sells out, it is probably a scam.
  1. Amateurish design that comes with obvious errors in the message are another red flag. Some intentional misspellings or substitution of letters with similar looking numbers of optical counterparts from other alphabets as to fool spam filters, it sure is a sign of danger.
  1. Getting one invested in time. When a potential victim goes to a fraudulent website from an email or chat message, the scammers usually try to draw them in through a series of simple tasks, including taking a short survey or selecting a few boxes supposedly containing prizes. They get the potential victims to invest a bit of time and effort to stay on the page, and the more invested they feel, the less likely they are to close the page when it asks for payment. When a website promising a big payday, it is not a good sign.
  1. Small fee charged. The scammers will ask a victim to make a small fee, through a transfer of card verification. The amount asked usually small and insignificant but that allows the scammers to gain access to the credit card details.

The Commercial Crime Investigation Department of RMP also has a portal to assist the public – ‘Semak Mule’ where anyone can check if such scam has been reported to the authority before another victim fallen into prey.

To add another layer of security for your digital finances and data, Kaspersky also has Ramadan offers which consumers can get through https://shopee.com.my/kaspersky.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Nestle Malaysia uses paper-based wrapper for MILO

By
Tan Heng Hong
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Image by Minimeinsights.com

Nestle Malaysia has replaced the plastic wrapper with paper-based wrapper for its multi-pack MILO drinks to reduce plastic use. The latest move is in line with the food and drink giant’s push towards lowering plastic use including switching to paper-based straws.

Nestle Malaysia has recently entered into a memorandum of understanding with Alam Flora Environmental Solutions to set up a joint kerbside recycling programme in the Klang Valley to recover post-consumer plastics.

GrabFood invites experiencing fancy “Edible Art” at #GrabThumbsUp x Awakening Bangkok event

By
Tan Heng Hong
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Monday, 28 March 2022 – GrabFood creates a new phenomenon for the food delivery industry in collaboration with Time Out Bangkok, a host of the biggest lighting installations festival that many have been waiting for, to invite both art and food lovers in a world of artistic cuisine under the concept of “Edible Art” at #GrabThumbsUp x Awakening Bangkok.

The event’s three highlights include an exclusive Chef’s Table experience brought to you by five renowned chefs, a Foodie Night Market of popular #GrabThumbsUp restaurants, and the first-of-a-kind Fooditude Art Installations that combines culinary arts with a spectacular light and sound performance. Enjoy an extraordinary night out experience surrounded by Charoen Krung’s historic aesthetic, along with savory dishes from 25 March to 3 April 2022.

The ‘#GrabThumbsUp x Awakening Bangkok’ event features three exclusive highlights as follow:

  • GrabFood hosts an Exclusive Chef’s Table (Immersive Digital Mapping Chef’s Table) for the first time with five renowned Thai chefs. ‘Chef Ton’ from Lahnyai Nusara, ‘Chef Big’ from Yaktummaiyakgin, ‘Chef Prin’ from Samrub Samrub Thai, ‘Chef Tam’ from Baan Tepa Culinary Space, and ‘Chef Black’ from Blackitch Artisan Kitchen are collaborating to craft special dishes that uniquely combine savor with art, available only at this event. This private dining experience is exclusive for only 28 seats per day from 25 March to 2 April 2022 at GIORGIO’S – Royal Orchid Sheraton Hotel.
  • The Foodie Night Market with the great selection of fantastic eateries from #GrabThumbsUp. For the first time, come enjoy the special combination of famous cuisines, Pepsi’s recommended restaurants, and the best selections of 27 Michelin Guide 2022 restaurants with exclusive promotions for event participants at the Grand Postal Building area in Bang Rak. Have a wander around, enjoy the splendid atmosphere of the market, and grab your special meal from various famous eateries all-in-one-go such as House of Carte D’or, Texas Chicken, Bun Meat and Cheese, Chef Man, and The Rolling Pinn.
  • Be amazed by the Fooditude Art Installations that beautifully resonates with the art of cuisine among urbanites who love to explore and savor delicious meals through the dazzling night filled with lights and graphic designs inspired by the Latitude and Longitude of #GrabThumpsUp restaurants. Come join us on this night lights journey around the Charoen Krung area at Grand Postal Building, Krung Kasem Pump Station, Bangrak Riverview, Jumpmaster Skate Haus, Patina Bangkok, and Bunny Burrow Hostel.

C-vitt celebrates ten years of success Marketing to tap into the Millennial market

By
Tan Heng Hong
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Monday 28 March 2022 – C-vitt celebrates its success as a leader in the Vitamin C drink market, with more than 1.2 billion bottles sold in the past decade. Showcasing a 200% Vitamin C drink with great taste that is easy to drink and familiar taste to Thais, the brand is riding a wave of Work-Life Balance trends and stepping up its 2022 marketing campaign to tap into the Millennial generation. Through Data-Driven Marketing strategies, C-vitt plans to introduce new packaging designs, new product lines, and add more distribution channels. In addition, the no.1 Vitamin C drink brand will conduct customer loyalty programs, online and on-ground activities in the Thai market to promote a Healthy Body & Mind society.

Mr. Chihiro Kurata, CEO of House Wellness Foods (Japan), the company that researched and developed C-vitt, said that “C-vitt is developed from C1000, the vitamin c beverage which has been popular in Japan including former brand of vitamin drink, the company has more than 60 years experiences as a pioneer vitamin c drink. In Thailand, C-vitt has been the key player in the functional drink market over the past 10 years. It’s recognized as the first brand in the country that developed and introduced a 200% Vitamin C drink to serve health-conscious consumers. Through the Research and Development activities, C-vitt delivers the product with great taste, easy to drink, and familiar taste to Thais. As a result, C-vitt continues to hold the number one position in the Vitamin C drink market. Out of the total market value of 4.5 billion baht in 2021, C-vitt occupied a 59.4% market share

Meanwhile, as consumers have become so active in finding information nowadays, only brands focusing on quality and never-ending development will survive. Like C-vitt, the brand continues to focus on R&D activities to ensure product quality and keep up with the Japanese brand standards. Furthermore, C-vitt continues developing and introducing new products under the concept that promotes a Healthy Body & Mind to consumers. These efforts make C-vitt remains in demand among Thai consumers. The company has sold more than 1.2 billion bottles in the past 10 years. Building on this success, C-vitt is stepping forward with strategic plans to grow the brand and tapping into opportunities in ASEAN countries – emerging markets that present high potential and strong demand for consumer products, with our values to create healthy society.

Mrs. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Public Company Limited, a manufacturer and distributor of C-vitt in Thailand, said, “Osotspa produces and uses our strong distribution channels network nationwide to build growth in Thailand for C-vitt over the past 10 years. Beside unique flavor, consumer understanding and the ability to serve their demand, the high-standard manufacturing process and product quality are the major factors that make C-vitt become the leader in the vitamin C drink market in Thailand. In 2022, Osotspa sees the big changes in consumer behaviors. The consumers focus more on their work-life balances. They especially pay closer attention to their health and well-being due to many factors influencing health, such as PM 2.5 pollution and the COVID-19 pandemic. Therefore, the Company is stepping up with a full-scale marketing plan with a goal of promoting a Healthy Body & Mind for Thais. Also, the brand will expand sales channels to reach more customers. Besides convenience stores, hypermarkets, supermarkets, and shops, C-vitt is expanding its online sales so that it is more convenient for consumers to buy and have the products shipped to their home.”

Mr. Osamu Soma, President of House Osotspa Foods Co., Ltd, the license owner of the C-vitt brand responsible for marketing campaigns in Thailand, said that “We are implementing Data-Driven Marketing strategies, utilizing customer insights to conduct marketing activities, communicate with our customers, and introduce new products to the market. It includes new packaging designs and new product lines that will be launched in the near future.

In addition, to celebrate the 10 years of success and show our gratitude to the Thais consumers, we are conducting a Customer Relationship Management campaign to strengthen relationships with our current and new customers via online and on-ground platforms. Key activities which will be conducted online include Healthy Online Community that encourages customers to share and exchange health information, and other activities on C-vitt Line Official Account. Also, when the situation of the COVID-19 improves, we will conduct a series of on-ground activities to promote a Healthy Body & Mind society.”

“With initiatives in our marketing plan, we project that C-vitt will continue to secure no.1 ranking in Vitamin C drink market and able to see our market share grows to 65% in 2022. We are also confident that C-vitt will continue to remain at the top of customers’ minds in the next 10 years,” added Mr. Osamu Soma.

 

 

Makro launches dry-aged Australian beef, debuting on-site aging at Makro Food Service Sukhumvit 22.

By
Tan Heng Hong
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Monday 28 March 2022 – To cater to beef aficionados, Makro is introducing dry-aged Australian beef, which will be making its debut and showcased in a dry-aging cabinet at Makro Food Service Sukhumvit 22 Branch. With superior tenderness, aroma, and concentrated flavor, the new beef products will not only support the recovery of restaurants and the growing demand for dry-aged beef but will also reinforce Makro’s position as a Beef Destination with one of the most extensive ranges of products in Thailand.

The launch event of the dry-aged Australian beef under the brand Prime Meat was graced with the presence of Mr. Allan McKinnon, Australian Ambassador to Thailand, and Mr. Michael Helleman, Senior Trade and Investment Commissioner and Counsellor (Commercial), and attended by Mr. Ricardo Boarotto, Chief Executive Officer – Makro Thailand Business Unit, Ms. Suny Sidik, Head of Commercial, Siam Makro PCL, and Mrs. Siriporn Dechsingha, Chief Corporate Communications Officer, Siam Makro PCL.

Prime Meat dry-aged Australian beef is launched in response to the rising trend of quality beef consumption in Thailand – a market with 15-20% growth per year. The products cater particularly to lovers of dry-aged beef, which is growing in popularity as a key ingredient in cooking. This is thanks to its concentrated flavor, distinct aroma, and tenderness, developed during the aging process at suitable temperatures, humidity, and wind speed, all of which are carefully controlled in an aging facility. As part of this launch, Makro has also installed its first dry-ager at Makro Food Service Sukhumvit 22 Branch to offer a new experience where customers can view the aging process within the display cabinet. The dry-aged beef is available at different aging stages from 21-60 days and can be sliced to desired sizes.

As the leader of fresh food, Makro is well recognized as a beef destination that offers variety and quality at reasonable prices as well as one of Thailand’s premier importers of Australian beef, which, thanks to its distinct characteristics, has enjoyed widespread popularity among restaurant operators and general customers.

The launch of Prime Meat dry-aged Australian beef will provide a differentiated alternative for restaurant operators and aficionados of quality beef.

Popular beef cuts for dry-aging are mostly bone-in, such as the T-bone, rib set, and short ribs, as the bone helps impart aroma and intensify the flavor during the aging process. These cuts are often cooked as steaks in restaurants to highlight their distinct characteristics and help create differentiation for the restaurants themselves, while beef lovers often serve them as steaks or use them as a key ingredient in various dishes to be enjoyed during family time.

Experience Prime Meat dry-aged Australian beef today at Makro Food Service Sukhumvit 22 Branch.

320 McDonald’s Malaysia Restaurants Celebrate Members of the Royal Malaysia Police, In Conjunction With the 215th Police Day

By
Tan Heng Hong
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McDonald’s Malaysia dedicated this March to appreciate the services of the police force who have carried out their duties with complete dedication, regardless of time and place.

McDonald’s Malaysia shows their appreciation to the members of the police force nationwide throughout the month of March

KUALA LUMPUR, 28 March 2022 – In appreciation of the services of the Royal Malaysia Police (PDRM) members who have carried out their law enforcement duties and maintained public safety with complete dedication, McDonald’s Malaysia dedicated this March to honour and celebrate more than 17,000 police officers from police stations in the vicinity of 320 McDonald’s restaurants nationwide. In conjunction with the 215th Police Day celebration, the quick service restaurant served McDonald’s meals at the Kedah Police Contingent Headquarters, Pahang Police Contingent Headquarters and Sabah Police Contingent Headquarters.

“Police are among the frontliners of the country who are comitted to promote peace and security at all times. This is one of the ways for us to show appreciation to their commitment and dedication in maintaining the peace of the country and protecting the public,” said Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

This initiative is among the efforts by Program Komuniti McDonald’s Malaysia & RMHC to support and give back to the communities that they operate in. Annually, more than 7,000 community programmes are successfully organised under the Program Komuniti McDonald’s & RMHC, which involves McDonald’s restaurants nationwide.

This iniative is one of the efforts by Program Komuniti McDonald’s Malaysia & RMHC to show appreciation and give back to the communities that they operate in

To date, McDonald’s Malaysia has contributed more than 1.5 million food packs to frontliners across the country. In conjunction with Ramadhan Kareem, McDonald’s will also sponsor and donate moreh (supper) meals to mosques located near McDonald’s restaurants, along with several other upcoming community outreach programmes.

McDonald’s Malaysia celebrated more than 17,000 police officers from police stations in the vicinity of 320 McDonald’s restaurants nationwide

Goodday Milk Encouraging Malaysians to Give Their Time or Skills for a Good Cause During The Month Of Ramadan

By
Tan Heng Hong
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Malaysia’s favourite milk brand calling all Malaysians to do good in conjunction with Goodday Berkat Sepakat Campaign.  

As the holy month of Ramadan is upon us, this is the time when our Muslim friends are eager to increase their charitable deeds by doing goodness and #kongsirezeki. While we are looking for ways of giving goodness, let us not forget that there are various ways to share in the spirit of giving apart from monetary donations. One of Malaysia’s favourite milk brands since 1968, Goodday Milk is back with their latest Ramadan initiative, Goodday Berkat Sepakat Campaign to create a platform that allows everyone to do good based on their capability by donating goods, time and skills.

Adhering to the key component of the initiative, “Sekecil usaha, Sebesar makna”, Goodday Milk is proving that apart from monetary donations, contributions come in all shapes and sizes as they believe that the best form of goodness is the one you do to the best of your ability!

Do Your Part this Ramadan at Goodday Milk’s FREE MARKET (‘Tapak Berkat’) with Your Time or Skills!

In partnership with ERA FM and GEGAR FM, Goodday Milk will be organising a dedicated ‘FREE MARKET’ activation with various ‘kindness stations’ built respectively at Klang Valley, Southern and East Coast of Malaysia throughout the month of Ramadan for the underprivileged group. The ‘FREE MARKET’ will be filled with activities and donation drives such as haircut stations, clothing stations, health screening stations, berbuka giveaway and grocery giveaways where community members can participate to give back to the less fortunate.

For those who are interested to contribute their time as a volunteer to helm the kindness stations,  to share in the spirit of giving with donation of goods (clothing, groceries), or to contribute your skills such as hairdressing, sewing,  you can log on to https://bm.syok.my/oap/2022/goodday-berkat-sepakat-bersama-era-gegar/utama to register your interest in contribution or participation in time and skills!

The Goodday Berkat Sepakat Campaign will be held from 2.00pm to 6.00pm at the following locations and dates across Malaysia:

  • Saturday, 9 April 2022 : Dewan Seksyen 7, Kota Damansara, Selangor
  • Saturday, 16 April 2022 : Dewan Serbaguna Kundang Ulu, Johor
  • Saturday, 23 April 2022 : Dewan Majlis Daerah Pasir Mas, Kelantan

For more information on how to be a part of Goodday Berkat Sepakat, please visit Goodday Milk’s campaign page on Syok (https://bm.syok.my/oap/2022/goodday-berkat-sepakat-bersama-era-gegar/utama) or Goodday Milk Malaysia Facebook page (www.facebook.com/gooddaymilkmalaysia).

Click here to purchase Goodday dairy products on the official store on Shopee.

Marina Central District Launches Body, Heart & Soul

By
Tan Heng Hong
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Body, Heart & Soul (Image Credit YUME Architects)

A sublime art installation, workshops and experiences await at Marina Central district

Singapore, 28 March 2022 — This March to November, align your Body, Heart & Soul at
Marina Central district, where interactive installations, workshops and boundless
experiences are set to vivify possibilities across arts, business and leisure. Debuted on
26 March, the travelling initiative Body, Heart & Soul will be unveiled at Marina Square
as its first stop and will subsequently be popping up across Millenia Walk, South Beach
and Suntec City.

Interweaving the district’s values of collaboration, innovation and sustainability to create
a profound digital experience, the photogenic series of installations are designed to
transform interactions in public spaces with new themes and experiences at each stop,
vitalising the district into a thriving, interconnected community for the common good.

Marina Central (Image Credits JWMarriott)

Marina Central Business Improvement District (BID)

Marina Central Business Improvement District was established as a joint effort by
four stakeholders, Marina Square, Millenia Walk, South Beach and Suntec City, and
community partner, Esplanade — Theatres on the Bay, to inject fun placemaking
experiences, rejuvenate vibrancy and support businesses in the district. Exciting past
activations include the creation of the Largest Rubik’s Cube Mural in Singapore and the
record-breaking skipping event, Skip for Steps organised in partnership with Health
Promotion Board’s Healthy Workplace Ecosystem and National Steps Challenge.

Singapore’s Largest Rubiks Cube Mural

Presently, Marina Central district rings in the second quarter of the year with the launch
of the sublime art installation, Body, Heart & Soul — a testament to the district’s endless
and exciting placemaking initiatives for locals and tourists to enjoy.

Ms Kwee Wei-Lin, Co-Chairperson of Marina Central BID and Head of Hotels,
Pontiac Land Group, said, “We are thrilled to establish Marina Central as a district that
offers endless entertainment, cuisines, shopping and retail enclave, not forgetting
diverse business opportunities and world-class hospitality for locals and visitors alike.
Marina Central district embodies a relentless spirit of collaboration and district building
for the common good.”

Steven, Asami, Jason

Dawn Lai, Co-Chairperson of Marina Central BID and Chief Operating Officer, ARA
Trust Management (Suntec) Limited, adds, “This year, we are honoured to be
collaborating with Dr Jason Lim from Singapore University of Technology and Design,
and Ar Asami Takahashi of YUME Architects to launch our very first art installation of
Body, Heart & Soul. The installation embodies our goal to position Marina Central
district as a fun and dynamic destination for collaboration, innovation and
placemaking.”

Body, Heart & Soul

Body, Heart & Soul

Body, Heart & Soul is an initiative by Marina Central district that is headlined by an
interactive installation designed by Dr Jason Lim of Singapore University of Technology
and Design (SUTD) and Ar Asami Takahashi of YUME Architects, in collaboration with
Tinkertanker. The installation which first made its debut at the prestigious Venice
Biennale in 2018 is now reimagined as four illuminating cubes — representing Marina
Square, Millenia Walk, South Beach and Suntec City — that explore the way light can be
used to affect our perception. An intricate crystal lattice is artfully assembled out of
more than 1,200 four-point-knots to channel light and create an illusory world of
reflections and colour as it responds to human presence and gestures, transforming
and taking on new forms with each movement they make. Body, Heart & Soul illustrates
the convergence of art, technology and human consciousness.

Body, Heart & Soul

Traversing through Marina Central District

Body, Heart & Soul kicks off with the first theme — Body at Play, in the central atrium of
Marina Square from 26 March till 18 May. Visible from all four entries, the interactive
cubes draw shoppers, young and old alike, into their vicinity and light up in response to
playful poses and gestures. Through their body movements, audiences are invited to
control projections of shadow puppetry. Integrating art and technology in a tangible
way, this installation is the setting for new memorable experiences, further enhancing
Marina Square’s reputation as the space for fun and merry-making with its diversity of
amusement tenants including Pororo Park, Kiztopia and the world’s first NERF Action
Xperience.

Programmable Shadows Workshop

To complement the experience, children and adults can participate in a workshop
entitled, Programmable Shadows. The workshop at Marina Square will tie in with Body,
Heart & Soul’s key motive of ‘humanising technology’ as visitors learn to create their
very own digital shadow artwork. Workshop participants will be able to draw their own
artwork and transform them into shadows that respond to their body motions. The workshop is suitable for children from six years old and adults, and it is a great activity
for parent-child bonding. Register for the workshops at marinacentral.com.sg.

In mid-May, Body, Heart & Soul will be transformed and transported to the next mall,
Millenia Walk. Themed Heartfelt, the cubes will create passages for visitors to walk
through. Upon sensing the presence of its audiences, the cubes will pulse with light in a
measured rhythm, creating an immersive atmosphere along with the additional
transformational projections in the arena. To offer an intimate insight into designing the
heart of the installation, the interactive animated lights — Dr Jason Lim will be
facilitating a Heart of Computing workshop. The workshop offers participants a
hands-on experience to learn how to express their creativity with the aid of technology
by learning how to build an electronic circuit and compose a computer programme for
light animation.

In July, the installation will arrive at South Beach themed In the Mood. The installation
will take on an audiovisual format and be displayed across the open air plaza to allow
visitors a more intimate and multi-sensory experience as they respond to audio cues to
effect change in the illuminating cubes. Carrying forward Body, Heart & Soul’s
sustainable initiative, and in a bid to normalise sustainable design in our everyday lives,
visitors can also sign up for the Origami Upcycling workshop and learn to turn used
paper products into beautiful Origami art.

The installation makes its final stop at Suntec City in mid-September 2022 with the
theme Collective Soul. Visitors will be enthralled by synchronised displays of light
designed to accentuate vibrancy. Visitors will also be encouraged to make their mark on
the installation with their Instagram photos by tagging @marinacentralsg. The collage of
photos contributed by visitors will aptly epitomise the ‘Collective Soul’ of Marina Central
district’s Body, Heart & Soul. Adding to the experience and in line with the district’s aim
of ‘galvanising sustainability’, the Second-life Electronics workshop seeks to impart vital
skills of transforming used electronics into art and breathe new life into electronic junk,
thereby saving them from landfills.

Redefining your retail experience

That’s not all, visitors at Marina Central district can also look forward to a variety of
exciting retail promotions across the stakeholders, redeemable through their respective
apps.

For more information on Marina Central district:

Website: https://marinacentral.com.sg/

Instagram: https://www.instagram.com/marinacentralsg/

Facebook: https://www.facebook.com/marinacentralsg/

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