Mama instant noodle owner Thai President Foods launches lower sodium option

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2nd July 2022

Thai President Foods Plc (Mama) has launched reduced sodium instant noodles in Thailand with a 32-43% reduction in sodium content compared to the original formula. The reduced sodium pack covers four popular flavours including minced pork and Tom Yum Kung.

The new instant noodles come with a size of 55-60 grams and are sold at THB 8 per pack.

Instant noodle players in the Southeast Asia region are set to focus on sodium reduction as an area for new production innovation as part of the overall bid to make instant noodles healthier. Companies can also position the reduced sodium instant noodle as a premium option to premiumise the category to drive value growth.

Thai President Foods is facing heavy pressure on margin due to rising cost of raw materials as wheat and palm oil. Gross profit margin during Q1, 2022 fell to 28.85%, down from 34.03% in Q1, 2021. The company revealed the Thai instant noodle market during the first half of 2022 grew 7% with an expected growth of 3.5% in the second half of 2022. The premium segment is expected to grow at a stronger rate.

New Calpis Lacto mocktail punch flavour for summer

By

Tan Heng Hong

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2nd July 2022

Calpis Lacto, the fermented milk-derived soft drink sold by Osotspa in Thailand, has a new limited edition flavour for summer. The new mocktail punch features the the sweetness and sourness of strawberry and lemon. The new drink with a pack size of 245ml is available at 7-Eleven near you.

Chitato potato chips embrace the Korean pop trend

By

Tan Heng Hong

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2nd July 2022

Indofood’s Chitato potato chip brand has wrapped itself with Korean K-pop element and has given its cheese flavoured chips a ‘Koreanised’ name. Known as Chijeu (Chitato Keju), the potato chips have now become a part of the Korean pop trend with all the trappings of the Korean pop culture.

KFC Singapore closing the loop for single-use packaging with Tria

By

Tan Heng Hong

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2nd July 2022

KFC Singapore has collaborated with Singapore-based sustainability food packaging firm Tria to convert packaging and food waste into fertiliser.

The trial will involve the KFC outlet at Northpoint City mall in Yishun. The outlet serves food in Tria’s proprietary Neutria foodware made from plant-based material such as corn or sugarcane fibres.

The collected packaging and food waste will be sent to a recycling plant. The waste products will be processed using TRIA proprietary NEUTRIA foodware together with Rapid Depolymerisation Technology that allows materials to be broken into its elemental forms in the shortest period of time, turning waste into farm-ready fertiliser.

We are seeing brands focusing their sustainability effort on packaging right now including closing the loop for single-use packaging. Such initiative will eventually apply to the entire supply chain with a focus on reducing carbon footprint first with Scope 1 (reporting company) and eventually to Scope 3 (downstream activities).

Pledge a healthy goal for your immunity: BiO-LiFE invites Malaysians to join the 21 Days Good Health By Yourself Immunity Challenge and win prizes worth more than RM46,000!

By

Tan Heng Hong

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30th June 2022

30 June 2022, Kuala Lumpur – When the world was hit by the COVID-19 pandemic, lives were lost as many became unsuspecting victims of the deadly virus. Because of this, people are now more aware of the importance of maintaining a robust immune system, either by equipping themselves with better protection, or by taking better care of their health.

Practicing healthy habits can help to build a stronger immune system, which acts as a “shield” to defend the body against any viral attacks. These habits include consuming a balanced diet that is rich in micro-nutrients, exercising or staying physically active regularly, or even setting aside time to relax and de-stress. However, this is easier said than done – keeping up with consistency over a long period of time may be daunting for some.

BiO-LiFE, a natural and holistic healthcare company with over 30 years of presence in Malaysia, invites Malaysians to rise above together with the 21 Days Good Health By Yourself (GHBY) Immunity Challenge!

Through this challenge, BiO-LiFE aims to help more Malaysians understand the importance of living healthily, so that we can build a stronger immune system in the face of continuous threats from contagious and evolving viruses. What’s more, the most creative participants who complete the challenge will stand a chance to win exciting prizes worth more than RM46,000 in total!

Balaji Rajagopal, General Manager – Malaysia & Singapore of MEGA BiO-LiFE expresses the company’s intention behind the introduction of the 21 Days GHBY Immunity Challenge: “Now, more than ever, immunity is something that we should not take for granted. With so many risks around us, it is crucial that we maintain our health and strengthen our immunity, so that we can stay protected. Through this challenge, we want to take the opportunity to encourage Malaysians to get active, stay healthy, and optimize their immunity!”

“Experts say that it takes 21 days to develop a habit. By challenging ourselves to stick to a new routine for 21 days, we might be able to break out of our comfort zones, or even pick up a new-and-improved lifestyle that contributes to our immunity! Whether it’s eating breakfast every day, walking 10,000 steps a day, or cutting down on half an hour of screen time daily – just select one challenge that best suits your goals! Even by yourself, it is possible to make a difference and enjoy good health,” continued Balaji Rajagopal.

From 1 June to 31 July 2022, pledge to achieve a goal through BiO-LiFE’s 21 Days GHBY Immunity Challenge! Simply choose a health challenge from one of the categories (diet, physical activity, or lifestyle) and share your progress across the span of 21 days on social media based on the timeline below:

Day 1 – Kick start

Share your personal challenge with the invitation card that will be sent after registering online. Encourage your friends and family to join together!

Day 7 & 14 – Progress update

Share your thoughts about your challenge to date, in either picture or video format.

Day 21 – Conclusion

End of challenge! Share your final outcome and thoughts after completing the challenge, such as the changes you’ve noticed, and whether you plan to continue this healthy habit.

Do make sure that posts related to the BiO-LiFE 21 Days GHBY Immunity Challenge fulfill the following criteria:

Posts are made public and shared through Facebook and/or Instagram;
Tag BiO-LiFE on Facebook @biolifemarketing and Instagram @biolifemy with the hashtags #21dayschallenge #MegaBiolifeGHBY #takechargeofyourwellness;
Add the sticker template you receive in the confirmation email to your photos or videos before posting them on your socials.

Best of all, the first 300 participants who completed the 21 Days GHBY Immunity Challenge will be selected as winners! However, to make things even more exciting, the most creative posts stand to win additional prizes worth more than RM46,000 in total:

Grand Prize (5 pax)

Langkawi Bella Vista Waterfront 3D2N worth RM810 (Bella Vista Suite, inclusive of breakfast, and 2x adult entry tickets to Splash Out Langkawi)

Special Prize (50 pax)

Touch n’ Go reload pin worth RM50
1 month supply of BiO-LiFE Imunix

Consolation Prize (100 pax)

Touch n’ Go reload pin worth RM30
1 month supply of BiO-LiFE Imunix

Participation Prize (for participants who complete the 21-day challenge, 300 pax on first come first serve basis)

1 month supply of BiO-LiFE Nat B Fizzy
1 customized medal

Sign up for BiO-LiFE’s 21 Days Good Health By Yourself Immunity Challenge now! Get started here: http://biolife.2.vu/21Dsignup

For more information, kindly visit Bio-Life Malaysia’s Facebook page https://www.facebook.com/biolifemarketing.

Levi’s® x Minions: The Rise of Gru

By

Tan Heng Hong

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30th June 2022

In celebration of the theatrical release of Illumination’s Minions: The Rise of Gru (in theaters July 30), the Minions Bring Their Mischief To Levi’s® Tailor Shops For Summer 2022

There’s no denying that Illumination’s Minions have become denim-clad cultural icons. Whether rolling a Tyrannosaurus rex into a volcano, or teaming up with their favorite super villain, Gru, the iconic mayhem-makers from the highest-grossing global animated film franchise of all time know how to make even being despicable joyful. And, thanks to that, they’ve worked their way into the hearts of millions of fans all over the world. To celebrate their incredible popularity, as well as the release of Illumination’s new film, Minions: The Rise of Gru (only in theaters Jun 30), Levi’s^® —another beloved cultural icon—and the Minions have teamed up for a special collaboration.

Set in the 1970s, Minions: The Rise of Gru tells the origin story of how the world’s greatest supervillain first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled.

In that spirit, available at KLCC and Pavillion Bukit Jalil’s Levi’s^® Tailor Shops, the collaboration features an array of original Minions artwork inspired by styles of the ’70s and ’80s that fans can use to customize jeans, Truckers, tees, and sweatshirts. Each graphic comes courtesy of the talented team at Illumination, the masterminds behind the Minions, who know how to have some irreverent fun. Just like Levi’s^®. It’s a way to add a delightful twist to your favorite Levi’s^® pieces. Graphics include Minions engaging in a range of mischievous activities, as well as phrases like, “I Did My Best,” “Ba Na Na” and “100% Evil.”

Along with Levi’s^® Tailor Shop, patches with the exclusive designs are available for transforming your Levi’s® jeans and Truckers into stylish works of Minion art. Every Levi’s^® Tailor Shop will also get its own Minions customization look for the collaboration too. And to cap it all off, there will be a custom video spot created by the Illumination team featuring the Minions unleashing their mischief in Levi’s^® denim throughout a Levi’s® store.

“As any follower of the Minions movies will know, they’re fun, irreverent, and truly iconic. Just like Levi’s®, they’re both instantly recognizable and beloved all over the world. So the idea behind the collaboration was to bring these two icons together for a bit of mischievous fun. What better way to customize your Levi’s^® jeans than with a bit of Minions-style creative chaos.”— Karen Riley-Grant, Levi’s^® Chief Marketing Officer

“The Minions are relatable to audiences of all ages around the globe, and we’ve been delighted to see how fans have embraced them as means of self-expression. We hope the Minions continue to be a retort to the real world’s challenges and are proud to join Levi’s in this creative and joyful collaboration.” – Chris Meledandri, Illumination founder and CEO.

The Levi’s^® x Minions: The Rise of Gru customization offering is now available at KLCC and Pavillion Bukit Jalil Levi’s® Tailor Shop.

Click here to purchase Levi’s on Shopee.

New HydroCharge™ Surgical Face Mask Brings A New Level Of Breathability Without Compromising On Safety

By

Tan Heng Hong

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30th June 2022

Hydro Charge Surgical Mask Group Shot (1) — Hydro Charge Surgical Mask

MEDICOS Innovation To Help Millions Live And Work Safer In The Endemic.

Kuala Lumpur, 8 May 2022 – After bracing more than two years of COVID-19 restrictions, Malaysia has now entered the endemic phase. Following this, the government has recently eased many rules related to COVID-19 SOPs, which comes as a relief to many, especially for those who can finally reconnect with their family members, or enjoy a long-awaited vacation together.

However, one question that constantly lingers on everyone’s mind is – how long do we have to keep our face masks on? According to health experts, even if face masks are no longer compulsory in the later stages of the endemic, wearing one in a social setting is the safest way to protect ourselves and others from COVID-19, as new cases are still recorded on a daily basis.

In line with recent announcement of the SOP to continue face mask wearing indoors, MEDICOS has invested into the innovation of a cutting-edge technology that enhances the breathability and comfort of face masks for long hours wearing indoors.

MEDICOS, Malaysia’s leading and premier face mask manufacturer, recognises the need to offer comfortable but yet a safe solution to keep consumers protected as they go about their daily routines. As one of the pioneer producers of surgical face masks in Malaysia with its own manufacturing facilities, MEDICOS has been supplying hospitals and healthcare professionals for more than 30 years, way before the onslaught of COVID-19.

“The latest SOPs reinforce the importance to continue to wear face mask, especially indoors, as it is our last shield of defense against COVID-19. MEDICOS was the first local manufacturer to provide surgical mask in Malaysia three decades ago and we continue to innovate and stand by Malaysians by delivering the safest, most comfortable, fashionable, high performance “last shield of defense” for everyone,” said William Wong, CEO of MEDICOS Malaysia.

The new HydroCharge™ Surgical Face Masks are designed for the endemic phase of COVID-19, with a 4-ply material that is up to 50% more breathable than regular surgical face masks. HydroCharge™, MEDICOS’ most advanced technology to date, embeds electrostatic charge on the brand’s signature Sub Micron Filter via a unique water charged method, providing up to 3X higher ability to trap harmful particles compared to regular surgical face masks. HydroCharge™ Surgical Face Masks are also Level 2 ASTM-rated (tested by Nelson Lab, USA), delivering >98% filtration efficiency against bacteria and viruses. ASTM (American Society for Testing and Materials) is known as the gold standard rating for surgical face masks.

Currently, HydroCharge™ Surgical Face Masks are also the first in its category to offer sizing options for the most optimum fit:

Slim Fit (Size S/M) – Comfort Loop
Regular Fit (Size M/L)– Comfort Loop
HydroCharge™ Junior – for kids (4-12 years old)
HydroCharge™ Hijab – Headloop

HydroCharge™ Surgical Face Masks (RM30/50pcs) are available in 4 versatile colours: Onyx Black, Oxford Blue, Coral Green, and Cotton Pink. Shop online with doorstep delivery via MEDICOS official stores on Shopee and Lazada!

Have a question about face masks? Ask MEDICOS on Facebook!

In conjunction with the launch of HydroCharge™ Surgical Face Masks, MEDICOS is glad to introduce a special segment called “Ask MEDICOS” on its official Facebook page. Through “Ask MEDICOS”, consumers can ask any questions about face masks, and receive answers from the face mask experts themselves!

Let’s get started by checking out this interesting infographic below:

MARRYBROWN BRINGS MALAYSIANS ON AN OISHII TRIP WITH THEIR NEW MENU!

By

Tan Heng Hong

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30th June 2022

Experience a tangy kick with Marrybrown’s new sweet and savory Teriyaki Wasabi Flavour.

MALAYSIA, 29 JUNE 2022 – Okyaku-sama konnichiwa! This year on Marrybrown’s Around the World journey, we will be stopping at Japan! Known for their beautiful Cherry Blossoms that bloom in spring as well as their abundance of gastronomical delights, Marrybrown brings you their latest menu filled with a surprise kick in every bite yet a comforting taste of happiness: the Oishii Japan menu. With the new flavour of the season, Teriyaki Wasabi, this exquisite seasonal menu will be available in Marrybrown outlets nationwide from now till 7 August.

For over 40 years, Marrybrown has strived to present their customers with “something different” as per their company’s mission. In the past year, Marrybrown has brought to the table various flavours from around the world such as Korea, Thailand and Italy. This year, they hope to once again hit the mark with a delicate and piquant kick of flavour with their new menu.

Dato’ Joshua Liew (center), Chief Executive Officer of Marrybrown officially launched Marrybrown Oishii Japan, the largest homegrown Halal fast food chain’s latest menu that has a sweet and savoury taste with a kick!

“Japan has a wide array of savoury, mouth-watering delicacies to warm your hearts. The characteristics of Japanese food can be rather similar to Malaysian cuisine, where they are tasty, fresh, well portioned, and unique in every of their dishes. That is why Malaysians are generally very receptive towards Japanese food and a comforting presence when consuming this cuisine. Seeing this appeal for many years, this is why we are eager to introduce our Oishii Japan menu that is unique yet familiar to the taste buds of our fellow Malaysians,” said Dato’ Joshua Liew, Chief Executive Officer of Marrybrown.

Fans can expect nothing less than satisfaction from Marrybrown’s Oishii Japan menu, with a combination of sweet and tangy Teriyaki sauce, along with a zesty kick from the wasabi. The fun doesn’t end there as Marrybrown’s Oishii Japan Menu allows for a vivid consumer experience with a unique twist to their Oishii Meal. Their Oishii Burger buns as well as their aptly named Sakura Fizz are a vibrant shade of pink meant to transport us to the mesmerising beauty of Japan – giving their customers a chance to imagine themselves in a field of Sakura blossoms or even on the vibrant coloured streets of Tokyo when enjoying their meal.

Fans can now try their 2-piece Oishii Chicken combo accompanied by their Potato Wedges and Sakura Fizz exclusively available at Marrybrown priced from RM 20.50. Those who want to enhance their flavourful experience can try the Oishii Rice Bowl Combo, in which Marrybrown’s crispy chicken is drizzled in Teriyaki Wasabi sauce with a side of rice and a Sakura Fizz Drink, priced from RM 12.90. Alternatively, you can also get Marrybrown’s Oishii Burger Combo which comes with an Oishii Burger, a side of Potato Wedges, and Sakura Fizz, priced from RM 15.30.

Can’t decide what to get? Not to worry, you can try a portion of everything with Marrybrown’s Oishii Box Meal, in which there is an Oishii Burger, 1-piece Oishii Chicken, Potato Wedges and Sakura Fizz, priced from RM 23.90.

“We are confident that Oishii Japan menu will appeal to all food lovers, as the quality of our ingredients combined with the R&D we did for this menu is something different, yet rich in flavour and appetizing for all taste buds. We look forward to having our fellow Malaysians give our Japanese menu a try and feel the OISHII emanating from our food,” said Dato’ Joshua.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for the perfect dining experience.

For more information on Marrybrown, their Around the World meals, MB App, promotions and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

YouTube: Marrybrown TV

Sushi Tei offers plant-based menu

By

Tan Heng Hong

-

30th June 2022

Japanese restaurant chain Sushi Tei in Indonesia has unveiled its latest plant-based menu featuring plant-based ingredients from Green Rebel Foods. The new menu is available at Sushi Tei Jabodetabek & Semarang starting from 13 June 2022.

AEON Retail Malaysia’s La Boheme goes the KitKat way with new special bakery items

By

Tan Heng Hong

-

30th June 2022

AEON Retail Malaysia’s La Boheme has recently partnered with Nestle’s KitKat to launch the new pastries menu featuring KitKat. The La Boheme x KitKat Special Menu comprises

Cheesy loaf⁣
Polkadot Donut⁣
Supreme Muffin⁣
Nutty Donut⁣
Matcha Croissant⁣

Available at All AEON La Boheme except AEON Ipoh Falim, AEON Kuching Central & AEON MaxValu from now until 17th July 2022.

*all the images were taken from AEON Retail Malaysia.

Mini Me Insights

Mama instant noodle owner Thai President Foods launches lower sodium option

New Calpis Lacto mocktail punch flavour for summer

Chitato potato chips embrace the Korean pop trend

KFC Singapore closing the loop for single-use packaging with Tria

Pledge a healthy goal for your immunity: BiO-LiFE invites Malaysians to join the 21 Days Good Health By Yourself Immunity Challenge and win prizes worth more than RM46,000!

Levi’s® x Minions: The Rise of Gru

New HydroCharge™ Surgical Face Mask Brings A New Level Of Breathability Without Compromising On Safety

MARRYBROWN BRINGS MALAYSIANS ON AN OISHII TRIP WITH THEIR NEW MENU!

Sushi Tei offers plant-based menu

AEON Retail Malaysia’s La Boheme goes the KitKat way with new special bakery items

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