New Mi BonCabe Ramen Pedas Endolita Level 30 launched in Indonesia

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26th February 2022

Kobe Boga Utama, the maker of BonCabe chilli flakes in Indonesia, has launched Mi BonCabe Ramen Pedas Endolita Level 30 (90g) to give Japanese ramen a Indonesian spicy touch. The air dried noodles are baked, not fried, and are free from colouring.

The launch of the new product under the Mi BonCabe instant noodle line highlights Kobe Boga Utama’s success in expanding BonCabe into the adjacent instant noodle category, which is a staple in Indonesia.

unMeat Fish-Free Tuna Style Flakes making debut (corrected)

By

Tan Heng Hong

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26th February 2022

Century Pacific Food, owner of Century tuna, has finally hinted about the launch of unMeat Fish-Free Tuna Style Flakes . The latest plant-based seafood is fish-free, free from GMO, 100% plant-based and is said to be sustainable. The latest product comes in a shelf stable canned format similar to what Green Monday is doing with its OmniTuna.

As a tuna producer, Century Pacific Food is offering fish-free tuna to recruit consumers who are worried about sustainability and the negative impact of industrial fishing.

The latest press release by Century Pacific Food in early July 2022 pointed out that unMEAT Fish-free Tuna has already gained distribution in over 500 retail outlets in the United States, Singapore, and United Arab Emirates, where it is carried in retail giant Carrefour. It is also available in specialty vegan e-commerce sites in the United States, GTFO and Vejii.

Summerfield offer new Matcha Milk Tea and Banana flavoured milk

By

Tan Heng Hong

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26th February 2022

Hybrid Allied Dairy Company Sdn Bhd has launched Summerfield in two new flavours – Matcha Milk Tea and Banana.

The Banana Flavoured Milk is said to contain real banana puree and is a great source of potassium. The Matcha Milk Tea Milk offers a deep and rich flavour of matcha with the tea leaves grown in Japan.

The new flavour packs are available at the majority of hypermarkets and supermarkets near you.

PT Buyung Poetra Sembada diversified into cassava rice, corn rice

By

Tan Heng Hong

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26th February 2022

PT Buyung Poetra Sembada Tbk (HOKI), the company that sells rice under the Hoki and Top Koki brand in Indonesia, has expanded into rice alternatives with the launch of corn rice (beras jagung) and cassava rice (beras singkong), according to the company’s latest press release.

The focus on corn and cassava is in line with the move by the Indonesian government to diversify its agricultural commodies from rice, which is a staple. The overreliance on rice could run the risk of sparking a national food crisis.

The Indonesian state-owned Perum Bulog has recently introduced cassava rice. Other private companies are expected to follow suit.

Re.juve Indonesia introduces cold-pressed oatmilk

By

Tan Heng Hong

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26th February 2022

Re.juve Indonesia, known for its cold-pressed juices, has launched its cold-pressed oatmilk line. The range consists of Oatmilk Unsweetened, Oatmilk and Choco Oatmilk. The cold-pressed oatmilk drinks are said to contain vitamin B1, fibre and are good for the heart.

We are seeing more speciality juice brands in Indonesia riding the oatmilk bandwagon as oatmilk fits perfectly well with their business objectives of serving healthy drinks to consumers. Moreover, oatmilk is trendy and is the plant-based ingredient of the day.

We also see local Indonesian brands looking at introducing more familiar, cost-effective plant-based ingredients like mung beans and position them as healthier choice for consumers.

Three K Coffee, Suasana Kopi innovative RTDs now available at Canè Beverage Mini Market

By

Tan Heng Hong

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26th February 2022

Three K Coffee in Indonesia has made available its RTD “Kopi Yang Itu” & Pink (a) Colada at Canè Beverage Mini Market in Cipete. The drinks are also available online.

Kopi Yang Itu (250ml) contains coffee, fresh milk and sweetener delivering a sweet taste without losing the taste of coffee. Pink (a) Colada is made from cold brew tea and berry syrup.

Suasana Kopi has also introduced its RTD coffee SPRKLN’ BERRY (250ml) at Canè Beverage Mini Market. The drink is made from coffee, soda and strawberry.

Cané Beverage Mini Market in Jakarta, Indonesa is a new one-stop centre for locally-made, innovative non-alcoholic drinks. Right now, the store sells unique non-alcoholic craft beverages including those from Cané, Mood, UT and Shokyu Craft Malt.

Indofood lanches Indomilk Swiss Choco Sweetened Condensed Milk to elevate the dishes to the next level

By

Tan Heng Hong

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26th February 2022

Indofood has introduced Indomilk Kental Manis Swiss Choco (Indomilk Swiss Choco Sweetened Condensed Milk) in Indonesia. With the latest launch, the food company is encouraging consumers to use sweetened condensed milk to upgrade or elevate their normal dishes to the next level.

The Indomilk Swiss Choco Sweetened Condensed Milk is priced affordably for the mass market to allow people to create dishes with a premium taste without hurting their wallet.

The launch also shows Indofood is continuing to focus its attention on making food solutions that are perfect for the theme of stay-at-home entertainment.

Mind Kombucha Curcumin Shot delivers health benefits in a quick, efficient manner

By

Tan Heng Hong

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26th February 2022

Mind Kombucha’s Curcumin Shot, launched in Thailand in late 2021, is a good example of how kombucha can deliver health benefit in a shot format. Curcumin Shot is is made from concentrated kombucha tea mixed with natural turmeric roots.

Curcumin Shot helps to slow down aging targeting consumers aged 30 and above and taking care of health in a holistic way. The concentrated shot format allows consumers to receive the benefits in a quick and efficient manner.

Mama Roz Jeju White Peach provides glowing complexion

By

Tan Heng Hong

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26th February 2022

Mama Roz, the cold-pressed juice brand from Indonesia, has recently launched Jeju White Peach Cold Press and Jeju White Peach Smoothies to provide glowing complexion throughout the day.

The new range taps into imported Jeju white peaches to deliver edible beauty benefits. White peach is also said to be less acidic compared to yellow peaches therefore making it safer for gastric acid.

Jeju White Peach Smoothies are formulated with almond and oat to deliver digestive health. The smoothies are described as the “perfect breakfast for glowing skin.” Korean White Peach has been popular for centuries as the fruit of beauty as it helps the body to form collagen and contains high level of vitamin C that makes the skin radiates.

Jeju White Peach Cold Press is to be consumed before sleeping to enjoy a glowing skin. Vitamin A, C, and D from the white peach is essentials to help minimize wrinkles, improves skin texture, and skin radiance, while anti-oxidant plays a vital role in forming collagen. Collagen acts as the support system for the skin, promoting wound healing and enhancing skin barrier.

Amazin’ Graze introduces plant-based protein blend

By

Tan Heng Hong

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25th February 2022

Amazin’ Graze has expanded into plant-based protein blend. This whey-free, plant-based protein blend comes in chocolate and vanilla flavours. It contains 30g of protein per serving, 2 billion CFU of probiotics and is free from added sugar.

This vegan protein blend contains the perfect combination of pea, mung and fava bean protein isolates, as well as turmeric and green tea extracts for antioxidant & immunity benefits.

You can mix 3 scoops (45g) to water, milk or any beverage of choice or 1 scoop to increase your daily protein intake.

Ingredients: Pea Protein Isolate, Vanilla Powder, Mung Bean Protein, Fava Bean Protein, Stevia Extract, Fibersol 2, Bifidobacterium Longum, Acerola Cherry Extract, Tumeric Extract, Green Tea Extract.

Click here to purchase on Shopee.

Mini Me Insights

New Mi BonCabe Ramen Pedas Endolita Level 30 launched in Indonesia

unMeat Fish-Free Tuna Style Flakes making debut (corrected)

Summerfield offer new Matcha Milk Tea and Banana flavoured milk

PT Buyung Poetra Sembada diversified into cassava rice, corn rice

Re.juve Indonesia introduces cold-pressed oatmilk

Three K Coffee, Suasana Kopi innovative RTDs now available at Canè Beverage Mini Market

Indofood lanches Indomilk Swiss Choco Sweetened Condensed Milk to elevate the dishes to the next level

Mind Kombucha Curcumin Shot delivers health benefits in a quick, efficient manner

Mama Roz Jeju White Peach provides glowing complexion

Amazin’ Graze introduces plant-based protein blend

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