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OREO Celebrates its 110th Birthday With a Limited-Edition Flavour and a Playful AR Filter Debuting Across Malaysia

KUALA LUMPUR, 1st June 2022 – The world’s favourite cookie, OREO, is turning 110 years old in 2022, and the fan-favourite cookie brand is kicking off the party with a limited-edition flavour, OREO Birthday Sprinkles. With lashings of vanilla and crème filled with sprinkles, it will be available across Malaysia only from June to July 2022. To get the party started, OREO is launching a playful Augmented Reality (AR) Instagram filter that invites people to blow out 110 candles.

“For over a century, OREO has been bringing families together with playful experiences. This year on our 110th birthday, we are debuting a new festive flavour as well as a unique AR experience inspired by the universal act of blowing out candles. We are excited to celebrate OREO’s 110 years of rich heritage, and look forward to sharing the festivities and playfulness with consumers across Malaysia.” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore.

The celebrations continue with a heartwarming TV commercial, which will be launched across the nation. The TVC shows a father blowing out virtual candles in the AR Filter, inviting people to celebrate together, as well as showing the limited edition OREO Birthday Cake flavor of cream filled with yummy colorful sprinkles.

The limited-edition OREO Birthday Cookie is the first OREO flavour to feature rainbow sprinkles and a birthday cake flavored cream sandwiched between two delicious cocoa cookies. The cookie will be sold nationwide from June 2022 until July 2022. Grab your pack today at all major hypermarkets and supermarkets. You may also get them at Shopee or Lazada! While you are there, grab your special Ecommerce bundle while stocks last!

OREO will also grant a whopping 110 exclusive birthday ‘gifts’ to lucky OREO fans as a huge thanks for being with us for 110 years. Anyone who blows out all 110 candles within 15 seconds using OREO’s AR filter on Instagram will have the chance to win prizes such as an iPhone13 Pro, a year’s supply of OREOs of your favourite flavor, and more. Try it out here.

For more information along with the terms and conditions for the OREO birthday contest, follow @OREO.mysg on Instagram and access the link in the bio or head over to OREO’s Facebook page.

Watch #WishOreo110 here: https://www.youtube.com/watch?v=U00r4ZVojeI

Try the Instagram filter here: https://oreobirthday.oreo.my

Uncage your Inner Fire with Tiger Crystal Fire Starter

Want to try out a new passion but can’t decide on one? Let this new AR filter tell you what to do next. Join the community of like-minded individuals and try out your new passion at the Fire Starter District Festival. Exclusive classes with mentors, prizes, Tiger Crystal products and more are up for grabs!

20th May 2022, KUALA LUMPUR – The only thing holding us back from trying something new and mastering it is the fear of failing. This is why the Tiger Crystal Fire Starter platform wants to empower Malaysians to become more than just their day jobs, giving them the confidence to discover their inner fire by picking up passions they didn’t know they would love. 

The Fire Starter campaign uses cool AR facial recognition and a unique personality assessment to help fans discover what to try next, in the realms of bouldering, dancing, rollerblading, jump rope, and football. All fans have to do is check out the website https://firestarter.tigerbeer.com/ to get started, answer a series of questions, have the AR facial recognition do a scan, and by the end of it, it will reveal a passion point best suited for them.

Then, fans can share their results on social media platforms with the hashtags #TigerCrystalMY, #FireStarterMY, and #UncageYourInnerFire while tagging @TigerBeerMY to stand to win an exclusive class with mentors and even weekly prizes related to their passion point. 

Mentors behind the Fire Starter platform, namely Wee Chong Hooi for rollerblading, Janine Cherrie for jump rope, Danny Lee for dancing, Rubes Charles Leong for bouldering, and Patrick Tee and Charles Saw of D Skills for football are ready to pass on some useful tips and tricks via exclusive physical and virtual classes. Those who participate are in for a rewarding experience as they get to be part of a growing community of like-minded fans and hone their skills with the help of the mentors.

An action-packed weekend awaits fans who join the Fire Starter District Festival from the 2nd to the 5th of June at Sentul Depot. It is the perfect place to try out their passions first-hand, guided by the mentors. To add on to the excitement, participants will get to redeem free bottles of Tiger Crystal at the end of their course and hang out with fellow fans who have unleashed their inner fire. 

The journey doesn’t end there. The Fire Starter community will continue to grow in the weeks to come with more exclusive classes, giving even more fans the opportunity to refine and enhance their skills in their newly discovered passion with the guidance of experts. 

“As a brand that is brewed for your fire, we want to empower Malaysians to master something they never thought possible. It can be challenging to know where to begin with a new passion, so we wanted to make it easier with our AR Filter. With a selection of only the best mentors and exclusive classes, we are excited to create a community where fans can uncage their inner fire with the passion points suitable for them,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Be sure to join the Fire Starter Squad and redeem free bottles of Tiger Crystal at the Fire Starter District Festival. For more information about Tiger Crystal and updates on the Fire Starter campaign, visit https://firestarter.tigerbeer.com/ and their social media pages at www.tigerbeer.com.my and www.instagram.com/tigerbeermy. Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.

VAVA natural mineral water brand invites 4 celebrity guests to share tips on creating balance in life from mineral water

Tuesday 31 May 2022 – When speaking of mineral water, apart from offering a refreshing taste different from plain water, the quality and mineral benefits are further enhanced if the mineral water is sourced from lush origins. Likewise, VAVA premium mineral water brand has officially launched with an exclusive packaging design, fully enriching the benefits from nature into each bottle so that consumers can drink in the purity from the abundant rainforests of “Khao Yai” UNESCO World Heritage site. Even more extraordinary is that the water is sourced from volcanic layers formed through hundreds of million years, ensuring that it is packed with precious minerals. The water is then manufactured using environmentally-friendly processes under the concept of “FROM NATURE FOR NATURE”. VAVA mineral water thus represents 100% cleanness and purity, ready to give back and provide balance to nature through revitalizing each person’s life.

The creation of balance and elevation of life experiences according to individual lifestyles with VAVA mineral water can be reflected through the views of 4 celebrity guests from various industries who shared their perspectives on the importance of mineral water, such as how the functional benefits of mineral water complement good health, how the quality mineral water enhances the flavor of alcoholic and coffee beverages, and how the art motif on the VAVA bottles succeed in profoundly conveying the stories imparted by nature.

TV drama producer, MC, actress, and Youtube travel and cooking personality Ms. Ja-Yossinee Nanakorn reveals, “My lifestyle revolves around various roles, be it as a TV drama producer, MC, or Youtuber, so whenever I have free time, I enjoy cooking. I believe that creating balance in life, whether it is with work, hobbies, or taking care of family, is important as it enhances our happiness. Choosing what is best for our bodies is also important, and especially as water is such an essential component of our bodies, it is necessary to replenish it well. I usually like to drink mineral water, as it contains various minerals vital to us, such as potassium which helps eliminate wastes, chloride which helps maintain the proper balance of body fluids, and calcium, which supplements bone health. As VAVA is sourced from 100% natural origins, we can be assured of receiving the full benefits of minerals.”

Mr. Fan-Akarin Siwapornpitak, a barista with expert knowledge about coffee, explains the relationship between mineral water and coffee brewing that “When it comes to brewing coffee, not only is it important to select the coffee beans, but also the water, which must be clear, clean, and pure. Water is the solvent which extracts the aroma and flavor of coffee from the beans, maintaining the coffee’s quality, and hence we must choose the best water for each cup. VAVA is a very good option, as it has a neutral pH level of between 7.4-7.8, which will not distort the coffee taste, but rather enhance the flavor.”

Mr. Niks Anuman-Rajadhon, owner of the Teens of Thailand cocktail bar and an expert bartender, added that “When it comes to cocktails, the most important thing is choosing the ingredients that will constitute each type of cocktail. Similar to coffee brewing, ingredients affect the taste and texture of the cocktail, be it alcohol, aromatic herbs, fruits, and the important thing which many people may not think of, the quality of mineral water used to make ice, which helps extract the distinct aroma and taste of alcohols like whiskey, rum, or gin, definitely enhancing the balance and smoothness more than plain water. Thus, choosing mineral water sourced from natural origins like VAVA will help elevate the flavor and depth of nature, a sensation that I hope everyone can experience by themselves.”

Celebrity hotshot Mr. Kit-Kanachai Bencharongkul, heir to the MOCA Bangkok contemporary museum and renowned photographer, shared his views on the art and design of VAVA mineral water bottle that “It is in art’s nature that humans draw inspiration from the natural environment surrounding us to create each piece of artwork. The four designs of VAVA mineral water draw upon the distinctiveness of the four elements of earth, water, wind, and fire, which inspires this precious art design. Not only does the motif epitomize the convergence with nature through the movements of the four elements, it also blends well with a unique contemporary design, and has been recognized through winning awards at two world-class design competitions. Apart from the honors, I believe that whoever comes across the VAVA mineral water bottle on shelves would want to make a purchase and bring it back home to decorate their refrigerator without hesitation.”

“Each bottle of VAVA mineral water brand thus represents the cleanliness and purity that offers each consumer the benefits from 100% natural water resources. Furthermore, we are determined to make VAVA the first mineral water brand in Thailand with carbon neutrality by 2023, reaffirming the concept of “FROM NATURE FOR NATURE”, providing goodness and vitality to VAVA consumers along with sustainably caring for the environment”, concludes Ms. Kannika Vongkusolkit, Chief Executive Officer of VAVA Brand.

All four designs of VAVA mineral water are 450 ml. and priced at 25 baht. Available for order today at:

  • LINE : VAVA Mineral Water
  • FB : VAVA Premium Mineral Water
  • Instagram : @vava.mineralwater

Supermarkets : will be available soon

Blue Elephant Highlights Southern Thai Curry Pastes, Ready-To-Cook Noodles Galore and Thai Premium Dried Spices & Herbs Reinforces Natural Good Taste

Tuesday 31 May 2022 – Blue Spice Co., Ltd., manufacturing arm of the Blue Elephant International Group, is highlighting Blue Elephant’s latest product line comprising Southern inspired curry pastes, ready-to-cook noodles sets and newly bottled Thai premium dried spices all of which are rich with fresh Thai herbs, flavourful spices and superfoods with multi-faceted health benefits.  All products manufactured at the Blue Spice factory are original recipes of Chef Nooror Somany Steppe, founder of the Blue Elephant Group and keeper of Thai traditional cuisine and culture for over 40 years.

“The COVID-19 pandemic has significantly changed consumer behaviour and lifestyle.  More and more people are opting to cook and eat at home which has given rise to a substantial sales growth for our products, both locally and internationally,” said Chef Nooror. “This year the focus is on research and development to craft new products, further improve and modernize production process without compromising quality and authenticity; continue to utilise premium raw materials and ingredients from the Royal Project as well as products sourced from communities in various provinces throughout Thailand.  We are increasing capacity in our existing factory for the time being; and expansion will follow in the near future.  New international markets recently clinched comprise Taiwan, Japan, Australia and Portugal.  Here, our products are also available in leading Thai supermarkets and we are always striving to better cater for the expectations of our local market.”

“For decades, Blue Elephant has been thriving to revive forgotten recipes of the Kingdom which has truly become our gastronomic signature. The customers and patrons of our restaurants in Bangkok and Phuket, are truly seeking for this heirloom experience”  added Chef Nooror. “We are proud to contribute to preserving this culinary heritage and to be able to accompany Thai people in their ancestors’ footsteps.

In addition to our OEM (original equipment manufacturer) capabilities, the Blue Spice is happy to also present at THAIFEX – Anuga Asia 2022 the new highlights of their Blue Elephant Thai Premium range : the emblematic Premium Curry Pastes of our beloved Thai southern cuisine;  Thai Premium Noodle Soups read-to-cook sets and newly bottled Thai premium dried spices and herbs filled with health benefits,” added Chef Nooror.

Blue Elephant Thai Premium Curry Pastes, all original recipes of Chef Nooror, to be highlighted at THAIFEX-Anuga Asia 2022 include the new Southern Spicy Curry Paste (70 grams/serves 4)  for a tasty and versatile emblematic Southern stir-fry, the Panaeng Curry Paste (70 grams/serves 4) rich and creamy, aromatic and spicy indulging curry, the Massaman Curry Paste (70 grams/serves 4) Chef Nooror’s ultimate signature dish, and last but not least the Phuketian Heritage “Tumee” Curry Paste (70 grams/serves 4):  Healthy and full of goodness, the Thai ingredients blended in this paste also include 3 superfoods:  Garcinia, fenugreek seeds and Thai Black Garlic with its many health benefits for a wide variety of ailments.  “Tumee curry” dish is one of the most popular choices at Blue Elephant restaurants in Bangkok and Phuket.

The ready-to-cook Thai Premium Noodle Soups selection comprises the extremly popular “Boat Noodle Soup” (serves 2) with its bewitching aromas of Chinese spices and fresh Thai herbs; “Chiang Mai Noodle Soup” (serves 2) also known as “Kao Soi” with its coconut milk rich and a fragrant curry-based broth very popular in northern Thailand; and the most emblematic soup in Thailand the sour and spicy “Tom Yam Noodle Soup”(serves 2) and the ultimate comfort food.

Last but not least Thai Premium Dried Spices are now bottled for sustainability and user convenience:  Dried Lemongrass; Dried Galangal; Dried Chili; Dried Kaffir Lime and Dried Sweet Basil – everything you need to cook authentic Thai Cuisine at home.

The first Blue Elephant Restaurant, under the close guidance of Chef Nooror, opened in 1980 in Brussels, Belgium, followed by numerous branhes opening in various countries in Europe .  Chef Nooror finally returned to Thailand to open the Blue Elephant Cooking School & Restaurant Bangkok in 2002.  Blue Spice, its manufacturing arm opened in 2006 and commenced crafting Thai premium spices, curry pastes, sauces and seasonings under the brand Blue Elephant.  Today, Blue Elephant products are exported to almost 45 countries worldwide and distributed to both professional caterers in food service format and international retailers as a premium grocery range.

New Generation Management Team of Blue Spice Co., Ltd. Bangkok

Working closely with Ines Chardonnet, Managing Director of Blue Spice Co., Ltd who is now based in Europe, is the new generation of the Somany-Steppe founders’s family: Kevin Somany, Vice Managing Director,  who will be driving their top level executives in Thailand with the support of Blue Spice new General Manager, Andrea Picello – a seasoned Food & Beverage Executive established in Thailand since 10 years.

Born and raised in Belgium of Thai parents, Kevin embodies both the European and Thai mindset and culture.  He studied business engineering and was about to start his career in banking when he was invited back to Thailand to continue the family’s legacy and be part of the new generation of managers to contribute to bringing Blue Elephant to the 21st century.

For further information, please call tel. 02 996 9401-3 (Blue Spice Co., Ltd.) or check out www.blueelephant.com; Facebook: @BlueElephantBangkok; LINE ID: @blueelephantbkk;  IG: @blueelephant.

Ichitan and Nestle join force to roll out Ichitan Green Tea Honey Lemon for summer

The Thai RTD tea producer Ichitan and Nestle have collaborated to turn the popular Ichitan Green Tea Honey Lemon into an ice cream. Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited revealed the product was inspired by a trend in TikTok where a group of teenagers who used Ichitan beverages to make ice cream.

The new Ichitan Green Tea Honey Lemon ice cream targets the summer season and is available at 7-Eleven.

Apart from ice cream, beverage companies can consider extending their brands in other adjacent categories including cake. In Japan, Shikishima Bread will launch C.C. Lemon-like Steamed Cake and Bikkle-like Pancake on 1 Jun 2022. Bikkle is a Japanese yogurt-based drink produced by Suntory, while C.C. Lemon is a Japanese soft drink created by Suntory.

 

Singapore’s Sunshine Bakeries comes to Malaysia

Sunshine Bakeries Malaysia is the new packaged bread player in Malaysia. Originated from Singapore, Sunshine Bakeries has expanded into neigbouring Malaysia with a new factory in Bandar Enstek in Negeri Sembilan. Sunshine Bakeries’ products are currently available at retail outlets in Negeri Sembilan.

The current range includes:

  • Bread with Wheat Germ and Bran
  • Soft White Bread
  • 100% Australian Oat Wholemeal Bread
  • Cookies & Cream
  • Chocolate Hazelnut
  • Butter Sugar
  • Creamy Vanilla

“Every bite of Sunshine Bread is packed with nutrition and filled with the great tasting flavors for your breakfast or mid-day snack.” Sunshine Bread is free from trans fat, artificial colouring, cholesterol and artificial colouring. All the products have been certified halal by JAKIM.

Distribution is key in the packaged bread business and we expect Sunshine Bakeries will be covering the middle and southern part of Peninsular Malaysia from its base in Bandar Enstek initially. We are still waiting for the products to appear in the Klang Valley before we have information about the prices.

Every Hour is Happy Hour with Star Bar, a new feature on Drinkies

Redeem your first beer on the house and enjoy Happy Hour rate on beers all day long while scoring exclusive merchandise with Star Bar, a new feature on Drinkies.

30th May 2022, KUALA LUMPUR – Drinkies, Malaysia’s No. 1 drinks app, connects people by offering fans their most loved products, services, and experiences, both online and offline at any moment of time. The newly launched feature in the application, Star Bar, is committed to elevating drinkers’ experience with attractive promotions, free gifts and so much more.

All people have to do is download or update the Drinkies application via the Google Play Store or iOS App Store to find the Star Bar feature. To reward people who try out the new feature, Drinkies provides the first beer on the house that can be redeemed at any participating Star Bar outlets of their choice in the Klang Valley. With approximately 90 outlets available currently, consumers can purchase vouchers via Star Bar and redeem their favourite Heineken Malaysia Berhad (HEINEKEN Malaysia) brews, namely Tiger Beer, Tiger Crystal, Guinness, HeinekenŽ and Edelweiss, at any Star Bar outlet of their choice.  The best part is that not only do consumers get to enjoy amazing Happy Hour rates on beers all day long, but they also get to earn coins to redeem even more beers and exclusive merchandise.

Within the Star Bar feature, users will be able to see a ‘Bar Locator’ of participating outlets, ‘My Wallet’, ‘Shop’, ‘Daily Check-in’ as well as the latest deals. The latest deals will include the prices of beer sets (refer to the table below for the price list) as well as the number of coins needed to redeem them. Speaking about coins, the more vouchers people purchase, the more coins will be credited to their account wallet, eventually enabling them to redeem free sets of beers or exclusive merchandise.

 

E-VOUCHERS PRICE
HeinekenÂŽ Draught

(5 x 330ml glasses)

RM59.00
HeinekenÂŽ Bucket

(5 x 325ml bottles)

RM65.00
Guinness Draught

(5 x 330ml glasses)

RM59.00
Guinness Bucket

(5 x 325ml bottles)

RM65.00
Tiger Beer Draught

(5 x 330ml glasses)

RM49.00
Tiger Beer Bucket

(5 x 325ml bottles)

RM52.00
Tiger Crystal Bucket

(5 x 325ml bottles)

RM49.00
Edelweiss Draught

(5 x 250ml glasses)

RM49.00
Edelweiss Bucket

(5 x 325ml bottles)

RM59.00

 

The list of participating outlets will be continuously updated within the app, giving consumers a variety of HEINEKEN Malaysia outlets selection to enjoy their favourite beers with friends and family.

“Drinkies has been the go-to platform for consumers who want their drinks delivered to their doorsteps, or even to tap fresh beers from the comfort of their homes. As things have opened up again, we wanted to offer something special for consumers who wish to hang out with mates at their favourite spots that offer HEINEKEN Malaysia brews. Through Star Bar, we have introduced enticing promotions, discount vouchers and exclusive merchandise for our loyal drinkers. We are also thrilled to expand into our network of outlets for consumers across the nation to enjoy our brews – stay tuned for more exciting updates,” said Janina Vriesekoop, Digital and Technology Director at HEINEKEN Malaysia.

To check out Star Bars and the list of participating outlets, download the Drinkies application at the App Store: https://apps.apple.com/us/app/drinkies/id1503178309 or Play Store: https://play.google.com/store/apps/details?id=my.drinkies&gl=US. Drinkies, Star Bar and all related activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

The Golden Duck’s Savoury Snacks to Debut in Malaysian Physical Stores

Salted egg yolk-coated fish skin crisps now available in Village Grocer and Family Mart outlets

KUALA LUMPUR, May 30, 2022 – (ACN Newswire) – Malaysians should brace themselves for more-ish savoury snacks as Singapore’s The Golden Duck Co., purveyor of delicious fish skin crisps and potato wedges coated in salted egg yolk, is finally available in physical stores in the country now.

The Golden Duck, founded by Mr. Jonathan Shen and Mr. Christopher Hwang in 2015, has since 2018 become one of the leading savoury brands in Singapore, where it is available at most major retailers in multiple locations as well as online in 15 countries including China, Mauritius, The Philippines, Australia, United States, Qatar and the Kingdom of Saudi Arabia.

Jonathan, co-founder of The Golden Duck, said, “We are really excited that our products will now be available in physical stores in Malaysia. We know many Malaysians are familiar with the taste of our products and now they can easily buy it off the shelves and online when they have the cravings.”

The Golden Duck had debuted in November 2015 in a pop-up store in a mall and very quickly gathered a following, with the popularity of their salted egg yolk-coated potato wedges prompting the duo to limit purchases to five bags per customer.

Jonathan and Christopher earned themselves a spot in Forbes 30 Under 30 Asia list in 2017 as successful entrepreneurs after the snacks they sold became popular among Singaporeans, who consumed an average of 10,000 bags a week by 2017. Today, The Golden Duck produces up to 300,000 bags a day from its factory in Singapore.

“We are offering a healthy option with flavour and quality sourced from ingredients across Asia as we want our snacks to stand out. Fish skin crisps coated with salted egg yolk and other flavours such as Sichuan Mala or Chili Crab will liven up a weekend gathering or make for an accompaniment to a movie,” Christopher, co-founder of The Golden Duck said.

The Golden Duck’s five main products include Salted Egg Yolk Fish Skin Crisps, Salted Egg Yolk Potato Ridges, Chilli Crab Seaweed Tempura, Salted-Egg Crab Seaweed Tempura and Bangkok Tom Yum Goong Gourmet Mix.

The Golden Duck products is now available in Village Grocer and Family Mart outlets as well as on their Website and Lazada.
– Website: https://www.thegoldenduck.co/collections/gourmetsnacks
– Lazada: https://invol.co/clazixs

The Golden Duck Co.: https://www.thegoldenduck.co/

Envictus International Holdings Limited Renews Its Franchise Rights to Develop and Operate Texas Chicken Malaysia

Petaling Jaya, 30 May 2022 – Envictus International Holdings Limited, an established Food & Beverage group, effective 20 May 2022, has renewed its International Multiple Unit Franchise Agreement with US-based Cajun Global LLC, to continue to develop and operate Texas Chicken restaurants in Malaysia and Brunei.

The Envictus group was first awarded the franchise rights for the well-known quick-service restaurant (QSR) chain in July 2012, and launched the first Texas Chicken restaurant in Malaysia in January 2013, through its wholly-owned subsidiary, Texas Chicken (Malaysia) Sdn Bhd. To date, the company owns and operates 85 restaurants throughout Peninsular Malaysia, which exceeded its initial commitment of opening 80 restaurants in its first 10 years.

Almost sixty percent of Texas Chicken restaurants are centred in the Klang Valley, and over half of its existing outlets are located in high-traffic malls nationwide. With the renewal of the franchise agreement, the company is expected to invest at least RM230 million to open 115 new Texas Chicken restaurants by 2030, which includes its maiden foray into Sabah and Sarawak. This will bring its total restaurant count to 200 outlets by 2030.

Moving forward, the company plans to build more drive-thru restaurants and will expand its delivery services in efforts to provide greater convenience to consumers. The new restaurant openings and robust growth prospects are expected to create more job opportunities for Malaysians and raise the company’s staff strength to an estimated 6,000 employees by 2030.

“The renewal of the franchise agreement is a testament of Cajun Global’s confidence in The Envictus group’s leadership and capability in growing and developing the Texas Chicken brand in Malaysia. Within a relatively short period, we have established Texas Chicken’s position as one of the leading chicken QSRs in the country. We are honoured to be given the trust and opportunity to further crack the untapped potential of this great brand as we strive to take it to the next level,” said Dato’ Jaya Tan, Executive Chairman of Envictus International Holdings Limited.

Joe Christina, CEO and President of Cajun Global added, ““As one of our largest franchisees in Southeast Asia, Envictus has been a true collaborator in working with us to grow the Texas Chicken brand. We are excited that this partnership can continue to thrive in Malaysia and soon Brunei.”

The Envictus group was accorded the ‘Developer of the Year’ award in 2019 by Cajun Global in recognition of its commitment in growing the Texas Chicken brand in Malaysia. Adding to the accolades, Texas Chicken Malaysia received the Silver award in the “Restaurant & Fast Foods” category at the 2020 and 2021 Putra Brand Awards – which cements its reputation as one of consumers’ favourite brands in the country.

“Envictus has clearly demonstrated excellence in developing and operating our Texas Chicken brand in Malaysia. In 2020, Envictus was designated as a “Premier Developer” for the Texas Chicken brand based upon their strong performance in developing restaurants.  They truly deliver the legendary tastes of Texas to their customers.  We are thrilled, honoured and grateful they have renewed their commitment to continue to invest in and grow the Texas Chicken brand for many years to come.”, according to Russ Sumrall, Sr. Vice President, International Strategic Development for Texas Chicken.

The restaurant chain is known for its longstanding commitment in serving quality products combined with great value, while relying on the deep heritage of the Texas Chicken brand that signals authentic hospitality and bold flavours.

As it marks its 10th Anniversary in Malaysia next year, the brand is raring to raise the bar on the quick-service restaurant experience and bring the legendary Texas flavour to even more Malaysians.

About Texas Chicken Malaysia

Founded in San Antonio, Texas in 1952 by George W. Church, Church’s Chicken, along with its sister brand Texas Chicken™ outside of the Americas, is one of the largest quick-service restaurant chicken chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, freshly-baked honey-butter biscuits and classic, home-style sides. Church’s Chicken and Texas Chicken™ have more than 1,500 locations in 25 countries. In Malaysia, Texas Chicken™ is franchised and operated by Envictus International Holdings Limited and has more than 80 restaurants nationwide. For more information about Texas Chicken Malaysia, visit: www.texaschickenmalaysia.com

Dusit Thani Public Company Limited expands and strengthens its food business portfolio with upstream investment in baking factory and franchise business in Thailand

Bonjour to potential growth: Bonjour Bakery Asia’s franchise business comprises more than 50 branches across Thailand and one in China. Pictured: Ms Suphajee Suthumpun, Group CEO, DUSIT, and Mr Vincent Serre, CEO, Port Royal.

Dusit Foods concludes agreement to acquire a 55% stake in Port Royal and Bonjour Bakery Asia to develop OEM model and drive expansion of franchising business for increased recurring revenue

Bangkok, Thailand, 30 May 2022: Dusit Foods Company Limited, a wholly owned subsidiary of Dusit Thani Public Company Limited (DUSIT), has bolstered its food business portfolio in Thailand by concluding an agreement to acquire a 55% stake in Port Royal Company Limited, a state-of-the-art baking factory producing French-style pastry products, and its associated Bonjour Bakery Asia franchise business, comprising more than 50 branches across Thailand and one branch in China.

The strategic upstream investment has been carried out in line with DUSIT’s vision to optimise food quality and production costs within the Dusit group, seize new opportunities for growth, and develop new streams of recurring revenue in food business. It will serve as a springboard to develop Port Royal’s OEM model to provide new B2B (Business to Business) services and expand Bonjour Bakery’s franchise business domestically and internationally.

As part of the acquisition, Dusit Foods, Port Royal, and Bonjour Bakery Asia will establish a new joint venture named Bonjour Bakery Asia Company Limited to maximise synergies and drive sustainable growth.

Bonjour to potential growth: Bonjour Bakery Asia’s franchise business comprises more than 50 branches across Thailand and one in China. Pictured: Ms Suphajee Suthumpun, Group CEO, DUSIT, and Mr Vincent Serre, CEO, Port Royal.

“This strategic acquisition is the latest significant development in the continued evolution of our food business,” said Ms Suphajee Suthumpun, Group CEO, DUSIT. “Following our previous investment in NR Instant Produce Company Limited (NRF), which we sold to excellent returns as part of a strategic divestment when NRF was listed on the Stock Exchange of Thailand, we knew we would need to reinvest in the manufacturing side of food business to achieve our vision of standardising our products and optimising production costs for our food business overall. So, when the opportunity to invest in Port Royal and Bonjour Bakery arose, we did not hesitate. Not only will this investment help us to meet the aforementioned goals, but it will also open many doors for potential growth – internally, externally, domestically, and internationally – and ultimately bring new recurring streams of revenue to our company.”

Ms Suthumpun said that Port Royal’s state-of-the-art facility in the Eastern Seaboard Industrial Estate (Rayong), equipped with the latest baking technology, plus its team of seasoned professionals and established logistics and distribution network were key elements behind DUSIT’s decision to invest.

“In addition to employing advanced technology for maximum efficiency, Port Royal’s distinguishing feature is its experienced team specialised in designing flexible production processes that can be easily adjusted and scaled,” said Ms Suthumpun. “Port Royal’s comprehensive logistics network also ensures goods can be swiftly and efficiently distributed to B2B customers nationwide, which offers excellent growth potential.”

All in good taste: Port Royal’s state-of-the-art factory in the Eastern Seaboard Industrial Estate (Rayong) produces a wide range of French pastries and cakes

To develop the investment and leverage the capabilities of Port Royal and Bonjour Bakery, Ms Suthumpun said DUSIT will focus on three key areas – 1. Product standardisation and cost optimisation, to support other businesses within DUSIT, including, amongst others, hotels and restaurants 2. Seizing opportunities to grow, by capitalising on Port Royal’s expertise and advanced manufacturing processes to create new high-end recipes and develop OEM services for B2B customers; and 3. Recurring revenue, by expanding the Bonjour Bakery franchise model in Thailand and abroad and enhancing the marketing experience to cover all segments (B2C).

“With normal life resuming and economic activities on an uptrend, we see huge potential for growth in the food industry, and we look forward to maximising our investment in Port Royal and Bonjour Bakery to the benefit of all stakeholders,” said Ms Suthumpun. “In line with our group-wide strategy for balance, expansion, and diversification, we will also continue to seek opportunities to grow, complement, and leverage our existing operations to drive increasing returns across all our lines of business.”

DUSIT’s past investments in food business include Epicure Catering Company Limited, a leading provider of quality food services to international schools in Southeast Asia; The Caterers Joint Stock Company (The Caterers), a leading catering company for schools and events in Vietnam; and KAUAI, a global healthy restaurant chain from South Africa that has penetrated the Thai market as part of a joint venture with Dusit Foods.

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Western Star – Australia’s Favourite Butter – is here in Malaysia

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Western Star, the favourite butter in Australia, is now available in Malaysia. The butter is made in the Western Districts of Victoria since 1926...