New Jukajo Kids deliver plant-based nutrients for children aged 7 months to 12 years old
Indonesia’s PT Jukajo Sukses Mulia (Jukajo), the maker of soy milk drink, red bean drink and mung bean drink, has just launched Jukajo Kids. The new plant-based drink targets children aged 7 months to 12 years old from upper-middle income families with an average household income of at least IDR 6 million a month.
Jukajo Kids uses non-GMO soy beans imported from the US and organic coconut sugar and organic mung beans, both sourced from Javara. Javara itself is a company that sells organic produce, with partners being thousands of local farmers throughout Indonesia. The other ingredients in Jukajo Kids include Himalayan salt and black sesame.
Jukajo Kids is in a ready-to-drink format free from preservatives and artificial sweeteners. It is rich in iron and isoflavon (56mg).
We are seeing local Indonesian brands innovating with familiar plant-based ingredients like soy and mung bean to deliver nutrients with a familar taste to consumers, while keeping the prices affordable. Given the abundance of coconuts in Indonesia, perhaps other local brands can introduce coconut milk-based drinks for children in the future too?
