THE ALLEY TO LAUNCH EXCLUSIVE LINE OF BEVERAGES INSPIRED BY STONED & CO.

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13th July 2022

Following The Alley’s announcement of their first-ever Drive-Thru outlet launching on the 15th of July 2022 (Friday), they are proud to reveal their exclusive brand partner, Stoned & Co., in conjunction with this grand launch.

Stoned & Co. is a locally established brand that produces high quality and embellished clothing dedicated to streetwear culture. They are committed to ensuring the message of unity, equity and peace transcends through each item of clothing and product they designed.

The beloved Malaysian clothing brand worked closely with The Alley to produce a line of beverages inspired by their trendy streetwear that will be available only at The Alley’s first-of-its-kind drive-thru outlet and will be presented in a street style fashion show.

Members of the public and fans are invited to witness the special unveiling of The Alley Taman Daya Central JB Drive-Thru outlet’s exclusive beverage series and its range of limited edition merchandise on the 15th of July 2022 at 6:30pm.

For more information on the grand opening of the The Alley’s Drive-Thru Outlet and beverage series launch, stay tuned to The Alley Malaysia’s Facebook page as well as Instagram at @thealley.my

Nutifood adds roselle with chia seeds under the NutiZen range (corrected)

By

Tan Heng Hong

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12th July 2022

Vietnam’s Nutifood has added a new functional RTD tea under the NutiZen range. The new roselle with chia seeds contains vitamin B complex, A, E, zinc and D3 to help improve immunity and enhance the skin complexion.

We suspect the hibiscus mentioned above is Hibiscus sabdariffa or roselle. Previously, we erroneously mentioned this is an artichoke tea with chia seeds.

At the end of 2021, the company launched the NutiZen range of functional beverages including 2 fruit flavoured milk and 2 soy milk.

Vinasoy releases Vietnam’s first plant-based yogurt drink VEYO

By

Tan Heng Hong

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12th July 2022

Vinasoy, one of the leading soy milk brands in Vietnam, has introduced VEYO Yogurt. The latest launch marks Vinasoy’s entry into the plant-based yogurt drink category, which also makes VEYO the first plant-based yogurt drink in the country.

What makes VEYO Yogurt unique is that it is naturally fermented from 5 plant-based ingredients namely macadamia, walnut, almond, pistachio and soy, accounting for 40% of the content. The new plant-based drinkable yogurt is sold in a 180ml carton asceptic packaging and comes in 3 flavours – Yuzu, Strawberry and Peach. The protein content is 1.2g/100ml.

VEYO Yogurt contains no lactose, no cholesterol, no GMO ingredients and is low in saturated fat.

KK to bring Korea’s GS25 convenience store to Malaysia

By

Tan Heng Hong

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11th July 2022

gs25 vietnam — GS25 in Ho Chi Minh City. Image by Minimeinsights.com

GS25, one of the leading South Korean convenience store chains, entered into a memorandum of understanding with the Malaysian retailer KK Group on 9 July 2022. The deal will see KK as the franchise holder for GS25 in Malaysia. KK will open the first GS25 store in the Southeast Asian country in 2023.

KK currently operates over 600 outlets mainly convenience store in Malaysia. Malaysia will be the third foreign destination for GS25 after Vietnam (160 outlets) and Mongolia (70 stores).

The Malaysian convenience store segment has attracted the interest of Korean players with BGF Retail having opened its 100th CU store in Perak and E-Mart 24 expanded the store network to 20 outlets. CU plans to open its maiden store in East Malaysia soon.

Operators will focus on the high margin prepared foods and private brands as well as store ambience to drive sales and to offer a point of differentiation from competitors. Around half of E-Mart 24’s sales in Malaysia come from instant foods such as tteokbokki, dakgangjeong and gimbap.

Binggrae Coffee Milk launched in Malaysia

By

Tan Heng Hong

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11th July 2022

The new Binggrae Coffee Milk has been launched in Malaysia. The new product brings coffee flavour to the famous Binggrae range. Binggrae is a South Korean flavoured milk better known for its banana flavour. Apart from banana, Binggrae’s range in Malaysia includes Lychee & Peach, Melon and Strawberry.

G-Beat is the new energy drink for gamers in Thailand

By

Tan Heng Hong

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11th July 2022

Beat The World Co Ltd has launched G-Beat, a new energy drink for gamers in Thailand. G-Beat addresses current health concerns around sugar and caffeine by formulating without sugar and the use of natural caffeine. The energy drink is also fortified with vitamin A imported from Switzerland to promote better eyesight and vitamin B complex that acts as a brain booster. Vitamin A is crucial when targeting gamers who spend long hours on their digital devices.

G-Beat has a large addressable market in Thailand to tap into. According to Beat The World, there are 28 million active gamers in Thailand, putting the country as having the largest number of active gamers in the Southeast Asia region.

G-Beat currently comes in two flavours Apple Booster and Bubble Gum.

Acer’s PredatorShot is G-Beat’s top contender in the energy drink space aiming at gamers.

Nestlé TRIX Cereal is now in Malaysia

By

Tan Heng Hong

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11th July 2022

The all-NEW Nestlé TRIX Cereal is back in Malaysia. According to available information, it appears Nestlé discontinued TRIX Cereal in Malaysia in the early 2010s with fans back then requesting Nestlé to bring back TRIX Cereal into the market. TRIX Fruit Flavoured Corn Puffs Breakfast Cereal is back to make breakfast even more fun and fruity.

“These fruit flavoured puffs are made with whole grain and is fortified with 12 vitamins and minerals. TRIX Cereal is a great way of getting your little one to look forward to breakfast time. They are engaged by the different fruity flavours and shapes. One pack of Trix has Rasberry Red, Lemony Lemon, Orangey Orange, Wildberry Blue, Grapity Purple and Watermelon.”

The key to TRIX Cereal’s appeal is the colourful flavours and shapes plus the health benefits of vitamins and minerals such as calcium, zinc and B group of vitamins. The cereal has at least 10 grams of whole grain per serving (at least 48 grams recommended daily).

TRIX Cereal is free from high fructose corn syrup.

You can buy Trix Cereal on Lazada or Shopee.

Wall’s Mochi Milky Banana taps into the banana craze

By

Tan Heng Hong

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11th July 2022

With the Minion-led banana season upon us, Wall’s Thailand has unveiled its latest Wall’s Mochi Milky Banana. The new mochi ice cream is a Japanese-style milk and banana ice cream in a mochi available now at 7-Eleven and other retail stores.

Orang Tua combines two best offerings into Singaraja Abidin

By

Tan Heng Hong

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11th July 2022

Indonesia’s Orang Tua has combined two of the drinkers’ favourite alcoholic drinks Singaraja and Anggur Merah Gold into a new 2-in-1 drink called Abidin. The new Singaraja Abidin or Anggur Bir Dingin taps into the current practice of mixing Singaraja beer with the Anggur Merah Gold (19.7% ABV) wine. Click here to understand more about Anggur Merah Gold.

The latest Singaraja Abidin has an ABV of 8% and is best served chilled.

F&N releases Teh Tarik RTD drink in a can format

By

Tan Heng Hong

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11th July 2022

F&N has finally released its Teh Tarik RTD drink in a can format in Malaysia. The Teh Tarik RTD in PET bottle was first launched in 2020 during the height of the COVID-19 pandemic as a convenient drink to help overcome consumer longing for the mamak experience.

F&N Teh Tarik is made from real milk and is 100% mamak approved. It comes in two SKUs – F&N Teh Tarik Original Canned 240ml and F&N Teh Tarik Less Sweet Canned 240ml.

Mini Me Insights

THE ALLEY TO LAUNCH EXCLUSIVE LINE OF BEVERAGES INSPIRED BY STONED & CO.

Nutifood adds roselle with chia seeds under the NutiZen range (corrected)

Vinasoy releases Vietnam’s first plant-based yogurt drink VEYO

KK to bring Korea’s GS25 convenience store to Malaysia

Binggrae Coffee Milk launched in Malaysia

G-Beat is the new energy drink for gamers in Thailand

Nestlé TRIX Cereal is now in Malaysia

Wall’s Mochi Milky Banana taps into the banana craze

Orang Tua combines two best offerings into Singaraja Abidin

F&N releases Teh Tarik RTD drink in a can format

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