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The Year of the Tiger – the year we ROAR Together with Tiger Beer

By
Tan Heng Hong
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Tiger Beer initiates a global movement to encourage fans to UNCAGE their boldest ambitions in 2022, along with various other local activities to usher in a prosperous Year of the Tiger.

6th January 2022, KUALA LUMPUR – The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.  

By dreaming big and never giving up, Son overcame challenges by uncaging his inner Tiger with his courage and determination to become a football star. Now, Son is declaring that for The Year of the Tiger, he is inspired to go after his boldest ambition yet – to win a major trophy for his country. Son, the official Tiger Brand Ambassador, has shared a series of emojis on his Instagram expressing his targets for the year and has incited fans to share their own bold goals too. All fans have to do is respond to the “My Year, My Goals” Instagram “Add Yours” story sticker feature, created by Tiger Beer with their own ambitions for the Year of the Tiger. 

While fans across the world rally with Son to express their own ambitions and inspirations for the Year of the Tiger, Tiger Beer Malaysia too launched its local Chinese New Year (CNY) campaign – The Year We ROAR Together – on a grand scale, today. Aimed to encourage fans to go all out to pursue their dreams and goals, the CNY campaign is all about giving a voice to Malaysians to uncage their inner tigers – whether they’re born in the Year of the Tiger or not. 

Tiger Dance at the media launch of Tiger CNY 2022 campaign – The Year We ROAR Together

Upon the arrival of the Management Team of Heineken Malaysia Berhad (HEINEKEN Malaysia) and media representatives at Connection, Pavilion KL, they had the opportunity to feast their eyes on the traditional Asian street installations with a contemporary twist at the Connection area and score exclusive Tiger merchandise via the exciting game booths there.

Management Team of HEINEKEN Malaysia at the media launch of Tiger CNY 2022 campaign – The Year We ROAR Together

Guests were then ushered to the Grand Ballroom of JW Marriott Hotel Kuala Lumpur for the main launch event, where HEINEKEN Malaysia’s trade partners were also present. Roland Bala, Managing Director of HEINEKEN Malaysia, took the stage to welcome guests before the rest of the Management Team joined him to officiate Tiger Beer Malaysia’s CNY campaign for 2022, followed by an exciting Tiger and lion dance performance to spark the festive spirit. Guests were treated to an array of CNY delicacies and electrifying stage performances to usher in the Year of The Tiger.

HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign

“After two years of challenges amidst the pandemic, we’re ready to make our mark and unleash our true potential. We believe everyone has an inner Tiger in them, therefore, we want our fans to UNCAGE themselves to take the leap of boldness and go all out to pursue their dreams and goals. With all the attractive festive promotions, we are also determined to bring exciting, groundbreaking experiences to our discerning drinkers. Let’s raise our glasses and continue to ROAR together and usher in the prosperous year ahead with joy,” said Roland Bala. 

Guests at Connection area, Pavilion KL

The activities along Connection, Pavilion KL will be open to public from now until 15th February 2022 for fans to experience the festive vibes for themselves. Specially commissioned Tiger “Roar Together” art installations by three up-and-coming artists of diverse backgrounds – Thomas Powell, Sheena Liam and Pamela Tan, will be activated at the main entrance from 10th January 2022 too. Fans can also redeem collectible Year of the Tiger Ang Pow packets, when they purchase RM88 worth of HEINEKEN Malaysia products at selected outlets in Pavilion KL, while stocks last. 

Guest trying out the activity at Connection area, Pavilion KL
HEINEKEN Malaysia Brand Ambassadors at the media launch of Tiger CNY 2022 campaign – The Year We ROAR Together

Various QR code touchpoints along the area also enable fans to engage with Tiger’s Augmented Reality (AR) ‘Roaring Greetings’ to interact virtually with a Tiger and generate inspiring CNY greetings to be shared with friends and family. At the same time, fans stand to win exclusive Tiger Mahjong sets with two weekly winners from now until 15th February 2022. These QR codes can also be found on Tiger’s limited-edition cans and other touchpoints like the ‘Roar Together’ murals and print ads during the festive period. 

Tiger ‘ROAR Together’ Mural

Tiger Beer’s efforts to champion the local art scene continues to grow. To spread the CNY cheer to other regions in Malaysia, Tiger engaged with various local artists to create exclusive ‘Roar Together’ murals at eight different locations nationwide including Petaling Street’s famed Kwai Chai Hong. From 14th January until 20th February 2022, visitors can view Kwai Chai Hong’s ‘Live Wild & Prosper’ installations by Alice Chang and Odd, giving fans even more Insta-worthy moments to welcome the Year of the Tiger. 

Tiger x PMC – NFT Collection

More exciting news for fans is that for the first time ever, Tiger Beer will be venturing into the world of NFTs (Non-fungible Tokens) with an exclusive collaboration with Pestle & Mortar Clothing (PMC). The NFT collection, known as The Tiger Archives, feature vintage Tiger artwork ingrained into the blockchain, and each artwork is uniquely drawn fully by hand. These NFTs will unlock a series of perks throughout the Year of the Tiger, from exclusive merchandise down to curated experiences by PMC.  The Tiger Archives NFT collection will be released for sale on 25th January 2022. 30% of the proceeds will go towards supporting local musicians, artists and street food chefs via Tiger’s UNCAGE platform throughout the Year of The Tiger.

Dance performance at the media launch of Tiger CNY 2022 campaign – The Year We ROAR Together

Tiger Beer’s CNY campaign and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer and all other brands under the HEINEKEN Malaysia portfolio advocate responsible consumption and urge consumers to not drink and drive. The media launch was conducted in full compliance with standard SOPs and regulations. For more information on local promotions and activations as well as terms and conditions, visit http://bit.ly/TigerCNY2022. 

Entertainment by Hihat at the media launch of Tiger CNY 2022 campaign – The Year We ROAR Together
Entertainment by Angel x Rocksta’ at the media launch of Tiger CNY 2022 campaign – The Year We ROAR Together
Entertainment by Hands Percussion and Parkour Dancers at the media launch of Tiger CNY 2022 campaign – The Year We Roar Together

 

More Makan Sessions with Inaugural ShopeeFood Day

By
Tan Heng Hong
-

KUALA LUMPUR, 7 JANUARY 2022 – Shopee users are in for a treat with the introduction of ShopeeFood Day. For 3-consecutive days, users will be served with mouth-watering offers such as vouchers, exciting deals, discounts and special promotions so they can celebrate more makan sessions on their own or with family and friends when they pay using ShopeePay.

Taking place from 12 to 14 January 2022, other than all-day free deliveries, users can enjoy all-day super deals up to 50% off vouchers with a minimum spend of RM15 at participating stores such as Oldtown White Coffee, Juicy Fresh, Salad Atelier, Agrain, Daboba, Wings of New York, HOMI curry puff, Tiger Sugar, Mad Mex Fresh Mexican and many more.

For the bargain hunters, reap extra rewards from limited vouchers between 3PM and 5PM to receive attractive discounts up to 60% off daily when you order with ShopeeFood.

Things get more interesting as users become eligible to be in the running to win exciting prizes worth RM5,200 if they spend a minimum of RM20 at any Super Deals participating stores. Lucky users could walk away with exclusive KitchenAid appliances and ShopeeFood vouchers.

ShopeeFood is not the only one offering some awesome deals. From 11 January to 2 February, users are also able to score amazing deals with Shopee’s CNY Sale. The shopping festival is offering Malaysians free shipping with a minimum spend of RM8, 88% off bonus vouchers and RM8,888 Ang Pow daily at 8pm via Shopee Fortune Quiz when they visit the e-commerce platform.

Be sure to not miss it!

For more information on ShopeeFood Day, visit https://shopee.com.my/m/shopeefoodday

Terms and conditions apply.

Kanpai to a New Year with a fresh start, with Asahi Super Dry

By
Tan Heng Hong
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Consumers will receive an additional limited-edition Asahi Super Dry colour changing glass with purchase of a carton of Asahi Super Dry while stocks last on participating eCommerce sites.

Asahi Super Dry sparks off the New Year with a kaleidoscope of vibrancy

SHAH ALAM, 7 January 2022 – New year, new resolution, new hope. For most people, a new year calls for a new perspective in one’s way of beginning a new chapter of life. True to its brand promise of discovering possibilities, Asahi Super Dry presents a kaleidoscope of vibrancy to spark the opportunity to discover a year full of new, exciting possibilities this Chinese New Year.

Inspired by kaleidoscope, this Japanese modern art has the power to show beautiful perspective with unlimited possibilities through its lens. The fascination of kaleidoscope shares the same spirit as Asahi Super Dry – modern, optimistic, and progressive. With the kaleidoscope as the key inspiration, the Japan’s No.1 Premium beer, Asahi Super Dry introduces a limited-edition CNY edition packaging that incorporates the vibrancy and unique taste of Japan to welcome the lunar new year with positive spirit.

Asahi Super Dry introduces a limited-edition CNY edition packaging that incorporates the vibrancy and unique taste of Japan to welcome the lunar new year with positive spirit.

Caroline Moreau, Marketing Director of Carlsberg Malaysia said, “A new year is like a kaleidoscope of discoveries to explore of an amazing year with infinite possibilities.”

“Like the kaleidoscope, new harmonies, and new contrasts that unfold with infinite diversities when viewed through different lenses. We are excited to launch the limited-edition can to ‘Kanpai’ to a New Year with the unique Karakuchi taste of Asahi Super Dry to showcase the vibrancy of both the Japanese and Chinese cultures together,” she added.

Consumers can now purchase this limited-edition CNY cans from supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy).

Exclusively on participating eCommerce sites, consumers will get the Asahi Super Dry premium ang pow packet set (10pcs) with an appealing gold and silver kaleidoscope design with purchase of 2x of 4-can pack of Asahi Super Dry. Consumers will receive an additional limited-edition Asahi Super Dry colour changing glass with purchase of a carton of Asahi Super Dry. Kickstarting from 10 January 2022, this promotion will be running while stocks last on participating eCommerce sites.

For more information on the ongoing Asahi Super Dry CNY promotions and events, visit Asahi Malaysia’s social media pages. Be sure to ‘Like’ and ‘Follow’ @AsahiMY on Facebook and Instagram for the latest news and updates!

Remember to always #CelebrateResponsibly – if you drink, don’t drive!

Purchase now on Carlsberg’s official store on Shopee.

ROAR your way into the New Year with POKKA Singapore

By
Tan Heng Hong
-

Celebrate Spring With Vitality Alongside POKKA and Win Prizes Worth Up To $1,452

Singapore, 7 January – POKKA Singapore ushers in the Year of the Tiger with their “Celebrate Spring With Vitality” campaign, bringing festive joy to everyone, with their new Festive Packs, lucky draws and redeemable gifts.

Introducing POKKA Singapore’s New Festive Pack 12’s

Stay healthy without compromising great taste this Chinese New Year with POKKA’s new Festive Pack of 12 assorted cans! Each pack will contain 12 300ml cans, consisting of three cans of POKKA Jasmine Green Tea No Sugar, three cans of POKKA Oolong Tea, three cans of POKKA Peach Oolong Tea, and three cans of POKKA Houjicha. In supporting us on our pursuit of lifelong vitality, this curated selection is freshly brewed from specially selected premium ingredients and are either low or no sugar – perfect drinks to tantalise the taste buds of both the young and old, and also provide an invigorating spark to your New Year. Bring a gift of vitality on your CNY reunions!

Spend On POKKA Products And Stand The Chance To Win Cash And Redeem Gifts (01 Jan – 28 Feb)

Kick-start the prosperous year with POKKA! By just spending $8* worth of POKKA products, you stand a chance to win cash prizes of up to $888 – the perfect time to test your fortune with POKKA! In addition, if you spend $18, $28, or $38 on POKKA products, you will be eligible to redeem a 1.6L Glass Baking Dish, Luminarc Pot Swing Glass Jars, and 3-piece Airtight Glass Tupperware, respectively. These kitchenwares will be perfect for storing or making those delectable New Year goodies!

Get things off to an auspicious and roarsome start with POKKA this New Year! Don’t miss out on the attractive goodies you can win, and be sure to stock up on your favourite POKKA drinks!

*Terms and conditions apply, visit www.pokka.co for more information, and our socials for the latest updates.

CELEBRATE THE 100TH ANNIVERSARY OF THE SIDECAR, A CLASSIC COCKTAIL OF TIMELESS EXCELLENCE, WITH THE NEWLY LAUNCHED RÉMY MARTIN 1738 ACCORD ROYAL

By
Tan Heng Hong
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Rémy Martin introduces the new 1738 Accord Royal in Singapore, with special menu features and ongoing promotions in honour of the creation of the world’s first luxury cocktail, the Sidecar

Singapore, 6 January 2022 – Rémy Martin, one of Cognac’s best-known producers, is set to launch Rémy Martin 1738 Accord Royal in Singapore, perfectly timed to celebrate the centenary of the Sidecar, a classic cognac cocktail.

Rémy Martin 1738 Accord Royal  joins the brand’s premium range of Cognac Fine Champagnes that the House of Rémy Martin’s has been crafting for almost three centuries alongside Rémy Martin XO and Rémy Martin VSOP.  Composed of eaux-de-vie coming exclusively from the most sought-after vineyards of Cognac, Grande Champagne and Petite Champagne, the Rémy Martin 1738 Accord Royal carries a distinctive oaky flavour due to the long, soft barrel toasting that teases out subtle notes of vanilla and brioche. This uniquely woody profile is elevated through the use of casks made from oak that is found in the forests of Limousin, with wide grains that allow more exchanges between the wood and the eaux-de-vie, creating a broader and richer aromatic development. Experts have recognised and awarded 1738 Accord Royal in some of the most prestigious competitions, including three Double Gold medals from San Francisco World Spirits Competition, making it the highest-ranked cognac in its category.

Rémy Martin continues to evoke a taste for the finer things, an aromatic sophistication that travels through time. To this day, its name is honoured in the Sidecar cocktail. According to spirit expert Paul Pacult, Rémy Martin 1738 Accord Royal is the cognac best suited to the Sidecar in the Rémy Martin range: “good acidity upfront promotes a crisp, tart, citrusy flavour profile that highlights Cointreau and 1738 Accord Royal in equal strength… complex yet extremely well- balanced, fruity, and spicy, rich and tart at the same time.” Much like this iconic cognac cocktail, Rémy Martin has always adapted to the times, embracing changing tastes while remaining faithful to tradition for the lips of new generations to enjoy time and time again. Whether in classic or new innovative cocktail recipes, 1738 brings its structure, smoothness and character to the mix.

While the cocktail’s origins remain a source for heated debates, the bar community can attest that the Sidecar became the trendy cocktail of choice during the Roaring Twenties, a decade as incandescent as a Roman candle dazzling in the dark night. Jazz was its music, the speakeasy its kingdom, and drinking its favourite transgression. American soldiers stationed in Europe made the classic cognac cocktail their own. According to history, the Sidecar is said to be named after a US army captain whose favourite form of transport when out drinking in Paris was a sidecar motorcycle.

In celebration of a century of style and the history of the Sidecar, Rémy Martin is partnering with a selection of the Lion City’s best bars to offer classic and special signature renditions of the Sidecar, including MO BAR, Smoke & Mirrors, Stay Gold Flamingo, Studio 1939 at Potato Head Singapore and Tippling Club. The participating venues will offer their take on the Sidecar with Rémy Martin 1738 Accord Royal; for a classic taste of the swish twenties style cocktail, Last Word will offer the traditional serve using Rémy Martin 1738 Accord Royal, the ideal cognac for the Sidecar throughout the month (see Appendix for the full list of cocktails to be featured). Fine heritage spirits like Rémy Martin’s cognac play a crucial role in this vintage revival, with its insistence on authentic, timeless flavours and genuine savoir-faire. 

Ghevar at MO BAR

Rémy Martin and Stay Gold Flamingo will also host a social media competition on Instagram and Facebook until the end of the month.  When guests purchase a Sidecar cocktail from Stay Gold Flamingo’s special menu, they stand a chance to win a 700ml bottle of Rémy Martin 1738 Accord Royal and a 700ml bottle of Cointreau. Visit Stay Gold Flamingo’s Instagram and Facebook to find out how to enter. 

Potato Head Singapore

Cocktail enthusiasts can look to recreate their own interpretations of the Sidecar using the ideal measures as recommended by Rémy Martin which is three parts Rémy Martin 1738 Accord Royal, two parts Cointreau and one part lemon juice. The rich and robust Rémy Martin 1738 Accord Royal is available for purchase on LazMall and Amazon. Teamed up with the now converted craft bottled cocktail e-commerce store, Ah Sam Cold Drink Stall, LazMall will offer any online shopper that purchases a bottle of Rémy Martin 1738 Accord Royal, a complimentary Metro Roadster, the bottled Sidecar concoction crafted by Ah Sam Cold Drink Stall. Amazon shoppers will receive an Old Fashioned Glass with any purchase of Rémy Martin products. Both promotions will be available in Singapore now through 31st January 2022.

Shake Shack Plans Malaysia Expansion With 2023 Opening

By
Tan Heng Hong
-

NEW YORK, January 6, 2022 – We’re shaking it up in Malaysia! Shake Shack Inc. (“Shake Shack” or the “Company”) (NYSE: SHAK) and licensee SPC Group expand their partnership, announcing their plan to open 10 Shacks in Malaysia by 2031.

“We continue to be blown away by the enthusiasm of our fans throughout the world and are thrilled to announce our further development in Southeast Asia,” says Michael Kark, Chief Global Licensing Officer of Shake Shack. “This represents our sixth country in Asia, and together with the SPC Group, we expect to have more than 45 Shake Shacks across Korea, Singapore, and Malaysia by 2031.”

The new agreement increases the total number of contracted Shake Shacks with SPC Group to 45 by 2031. SPC Group is a leading global food company based in South Korea with 30 brands and over 7,000 stores worldwide.

“SPC Group and Shake Shack have established a successful long-time partnership, bringing 28 Shacks to Korea and Singapore over the past five years,” says HeeSoo Hur, Vice President of SPC Group Korea, who has worked with Shake Shack since 2016. “We are eager to deepen the relationship, bringing the brand mission to Stand for Something Good to Malaysia.” 

About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 30 U.S. States and the District of Columbia, including more than 120 international locations including London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Seoul and more.

Spritzer Launches #KitaJagaKita Care Packages for Flood Victims

By
Tan Heng Hong
-

Customers donating to temporary relief centres can get 25% off specially packaged Spritzer Natural Mineral Water products

KUALA LUMPUR & TAIPING, Jan 6, 2022 – (ACN Newswire) – Spritzer has launched the #KitaJagaKita Care Package for customers who wish to donate mineral water to victims of the ongoing and recent floods that have affected the country.

The Company is offering 25% off #KitaJagaKita Care Packages to customers who are donating to temporary relief centres across the nation that are in urgent need of potable water. Customers can visit bit.ly/kitajagakitaspritzerwa to purchase these care packages.

Package 1 comprise 5 cartons of 600-ml and 5 cartons of 1.5-litre Spritzer Natural Mineral Water and is priced at RM235 while Package 2 comprise 10 cartons of 6-litre Spritzer Natural Mineral Water together with water pump dispensers priced at RM161.

Spritzer will assist in the logistics of sending the care packages to those evacuation centres and temporary relief centres that are in need directly. However, due to system limitations, customers purchasing from the dedicated #KitaJagaKita Care Package site need to place own address as the delivery address when checking out.

Spritzer stands in solidarity with people across the country who have been impacted by the floods and have donated supplies to victims. The Company will continue to monitor the situation and look for ways to assist affected communities.

Click here to purchase Spritzer products on Shopee.

Bring Home Prosperity And Happiness With Chinese New Year Design Cans And Promotions This Festive Season

By
Tan Heng Hong
-

Etika releases limited-edition design cans for the festive season and collaborates with Maybank to bring more prosperity for Malaysians this Chinese New Year

KUALA LUMPUR, 6 JANUARY 2022 – It is that time of the year again when Malaysians are in the mood to celebrate the festive season with great food, drinks and merriment. With Chinese New Year around the corner, Etika Sdn Bhd (“Etika”), one of Malaysia’s leading halal beverage manufacturers wants you to start the new year by bringing home prosperity and happiness with plenty of deals and promotions that are too good to miss.

To celebrate Chinese New Year, Etika will release a range of Chinese New Year limited-edition design cans in Malaysia along with some fantastic deals.

“The past couple of years have been tough for many of us but as we enter the year of the Tiger, we hope that the willpower, strength and resilience we have shown in the past year will be well rewarded in the new year. We also have some amazing milestones to look forward to especially with over 70 percent of the population in Malaysia had received their vaccine. Not only that, we are slowly but surely reopening our economy, in particular the travel sector. In the spirit of moving forward, we wish to remind Malaysians of their strength and valour through our limited-edition design cans and treat them with great deals to ring in the festive season,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn Bhd.

“As we enter the new year, we hope our limited-edition design cans bring more excitement for our loyal consumers and bring the festive spirit and happiness to their homes. We have exciting initiatives planned, some even featuring well-known celebrities like Jackson Wang and G.E.M. As always, we will continue to bring delightful and bold experiences for our loyal consumers through our various campaigns, marketing activities and promotions,” said Jennifer Lee, Beverage Marketing Lead at PepsiCo.

Malaysians will now be able to enjoy their favourite drinks in their best festive looks as Pepsi Regular, Pepsi Black, 7Up and Kickapoo cans are adorned with limited-edition designs. Pepsi Regular cans will feature nian along with gong – xi – fa – cai greetings on the pack while Pepsi Black cans will feature the Tiger, which is zodiac of the year along with hu – hu – sheng – wei greetings on the pack which means to forge ahead with the vigor and vitality of the Tiger.

The limited-edition design cans will also be available for 7UP Regular that will feature the lucky Koi fish along with nian – nian – you – yu greetings on the pack which means to have abundance every year while Kickapoo cans will feature the Tiger along with ji – xiang – ru – yi greetings on the pack which means to have good fortune and prosperity according to your wishes.

To bring even more prosperity and happiness to Malaysians in this new year, Etika will be collaborating with Maybank’s digital wallet MAE to give Malaysians a chance to win up to RM888 prosperity angpao from the 5th of December 2021 until 15th February 2022.

Shoppers can participate in this by purchasing any 24-can pack of Pepsi Regular, Pepsi Black, 7Up, Kickapoo and Revive Isotonic and scanning the QR code which can be found in the carton box. There will be 2,800 winners every day. The deals don’t just stop there as shoppers will also receive 1x random cashback per transaction every month from December 2021 to February 2022. Terms and conditions apply and can be found at https://bit.ly/3Jrufen.

To add to the celebrations, consumers will stand a chance to bring home gold bars, ang pows and more rewards from participating stores and retailers.

Econsave

Purchase any participating brands* worth RM28 in a single receipt, submit the receipt via WhatsApp along with the details and a clear photo of the original receipts as a proof of purchase to stand a chance to win RM100,000 worth of angpow. Terms and Conditions apply.

Giant

Any purchase of RM50 and above of participating brands* will receive an exclusive Pepsi Chinese New Year Glass for free, for a limited time offer. While stocks last.

AEON and AEON Big

Any purchase of participating brands* worth RM50 will be rewarded with AEON RM5 E-Voucher. E-Voucher will be printed on the receipt and shopper can redeem the voucher in their next purchase by showing the receipt. While stocks last.

99 Speedmart

Get 1 free Pepsi Black Mango 1.5L with every purchase of 1 carton (can 320ml x 24) of Pepsi, Pepsi Black, 7UP, Revive Isotonic or Kickapoo. While stocks last.

Lotus’s

Stand a chance to win a total of RM88,888 ang pow with every purchase of RM28 worth of participating brands* in single receipt. In addition, participants will stand a chance to take home the grand prize of Gold Bars when they submit their entries via WhatsApp between 15 December 2021 to 15 February 2022. Terms and Conditions apply.

This year, the promotions will also be extended online on Shopee, Lazada and Grab Supermarket from 23 December 2021 until 15 February 2022. Every purchase of 1 carton of 320ml can of Pepsi, 7UP, Revive Isotonic or Kickapoo will receive a free Pepsi Black 1.5L.

E-commerce shoppers will also receive 2 bottles of Tropicana 355ml for free with every purchase of 3 bottles of carbonated soft drinks 1.5L (assorted variants). The deals don’t stop there! Similar promos will also be extended for 01.01, with the first 2,000 shoppers receiving free Pepsi glasses on top of the ongoing promotions.

“At Etika, we strive to bring unique experiences for our loyal consumers that adds value to our brand philosophy of ‘happiness made simple.’ We hope that through these limited-edition Chinese New Year design cans and promotions, Malaysians will enjoy the festive season with their loved ones over their favorite beverages and laughter,” added Pek Kuan.

For more information, please visit  http://www.etikaholdings.com/brands.

*Participating brands: Pepsi, Pepsi Black, 7Up, Revive Isotonic, Kickapoo

Heavenly cheesecakes from around the world

By
Tan Heng Hong
-

Wednesday 05 January 2022

Cheesecake lovers in the Bangkok, Zing bakery on the ground floor of Centara Grand at CentralWorld is now offering cheesecake from around the world.

From ancient Greece to your table, the cheesecake has travelled across centuries and borders to become one of the well-known and most appreciated desserts in the world today. Using authentic recipes from around the world, our Executive Pastry Chef has created a selection of cheesecakes for your enjoyment. From the United States to Spain and Japan, discover an array of truly delicious cheesecakes made with wholesome natural ingredients.

Zing’s cheesecake signature dishes selections include:

  • Oreo cheesecake “Chicago style”
  • Blueberry cheesecake “New York style”
  • Yuzu Japanese cheesecake
  • Green tea double cheesecake
  • Molten strawberry cheese tart
  • Cannoli with ricotta cheese
  • Basque burnt cheesecake
  • Oreo cheese chocolate truffles
  • Mango cheese chocolate truffles

With prices starting from THB 140++, Zing bakery from Centara Grand at CentralWorld are available 7 days a week from 07.00 to 19.00 hrs.

Stop by Zing bakery between 18.00 – 19.00 hrs. to receive a buy 1 get 1 free Happy Hour discount on most available pastry items.

For more information or to place an order, please contact Dining Reservations by calling 02-100-1234 ext. 6485 or emailing diningcgcw@chr.co.th.

IPC Shopping Centre and its Community Together Raised RM89,952 to Bring Happiness to Homes of 300 Families in Need

By
Tan Heng Hong
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(From left to right: Mark Tan, Marketing Manager of IPC Shopping Centre, Karyn Lim, General Manager of IPC Shopping Centre, Darick Wong Kai Yin, Country Director of HOPE Worldwide Malaysia, Caesar Teh, Program Manager of HOPE Worldwide Malaysia) IPC Shopping Centre in partnership its tenants, HOPE Worldwide Malaysia, and patrons successfully raised RM89,952 in its Happiness to Homes crowdfunding initiative tp provide food packages, home essentials, and school supplies to over B40 families within the Klang Valley.

Kuala Lumpur, January 6, 2022 – IPC Shopping Centre together with its long-time partner, HOPE Worldwide Malaysia has recently completed yet another meaningful CSR initiative bringing happiness to homes of the B40 families in the Klang Valley. The Happiness to Homes campaign that took place from 16th September to 17th October 2021 saw a total of RM89,952 raised. This is approximately 20% higher than its initial target of RM75,000.

With the generous support of tenants namely Ben’s Independent Grocers, Harvey Norman, AEON Wellness, and Popular Bookstore, the funds were channelled to purchase seven varieties of home essential kits which includes food packages, home electronics, and school supplies worth RM101,103 at cost below market price.

On 10th and 11th December 2021, HOPE Worldwide Malaysia distributed 300 food packages, 150 essential home appliances, and 300 school supplies kits to the B40 families at its Sentul Clinic.

Mark Tan, Marketing Manager of IPC Shopping Centre said, “At IPC Shopping Centre, our heart goes out to the community around us who are affected by the pandemic. This not only includes the B40 community around us but also those within our reach – our tenants. As we reimagine the world post-pandemic, it is important for us as brands and businesses to remember that we exist to serve the people and improve lives. That is why as iron sharpens iron, we should strive towards bolstering communities around us and work together to drive business growth. That is why we were glad that our tenants have also joined us to give back to the community and allowed us to purchase the items at a special price.

Though the pandemic has resulted in a shift in shopping behaviour from in-stores to online, it is heartening to see that the hearts of our shoppers remain community and people-centric. We are also proud to have partners such as our tenants who contributed the items, our digital agency partner, Idotyou who developed the platform on a pro bono basis, and HOPE Worldwide Malaysia, our NGO partner whom we’ve worked with since 2017 to bridge us to the families in need. We acknowledge that it was only through a team effort together with our patrons were we able to make our first ever digital donations and crowdfunding campaign, Happiness to Homes, a success,” he added.

Through campaigns such as these, IPC Shopping Centre hopes to continue providing innovative ways to work together with its patrons to give back to the community and create a long-lasting impact in the lives and homes of many.

About IPC Shopping Centre:

Malaysia’s first shopping centre anchored by IKEA, and the first of many shopping centres in IKEA Southeast Asia’s portfolio in the region. A sub regional Shopping Centre strategically located in the heart of a mixed development of offices, hotel, commercial centres & residential, it serves as the neighbourhood shopping destination for the community, complementing the shopping hub in the district known as Mutiara Damansara Commercial Centre. We opened our doors in December 2003 and today we welcome an average visitation of 15 million visitors per year to our Centre.

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Tiger Street Food Virtual Festival – Xperience the Xtraordinary

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Tiger Street Food Virtual Festival is back, this time with an epic collision between streetwear and street food, even more street food varieties, and...

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Old Hen Coffee announces new Cold Oat Coffee

Tan Heng Hong - 0
Old Hen Coffee, a specialty coffee outlet in Singapore, has announced the launch of vegan-friendly oat coffee. This dairy-free and unsweetened cold brew coffee...

Gardenia Original Classic and Gardenia Original Classic Jumbo, now refreshed with...

Celebrating Merdeka: Malaysians Rally Behind Local Businesses

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