Singapore food tech company TiffinLabs has teamed up with Loob Holding, the company behind Tealive and Bask Bear Coffee, to bring new virtual restaurant brands to Malaysia. The cooperation will see Loob Holding leveraging on its extensive retail footprint to launch TiffinLabs’ delivery-optimised virtual restaurant brands initially through up to 100 kitchens.

Loob Holding already runs the virtual brand Bask Bear Coffee. The latest partnership with TiffinLabs means Loob Holding can more effectively tap into the shift in consumer dining experience towards delivery, which has been accelerated by the COVID-19 pandemic. The milk tea chain will also be able to bundle its beverages with TiffinLab’s meals, thus creating more usage occassions for its beverages.

TiffinLabs operates La Takorea, RBL Burgers, Phat Fingers Korean Fried Chicken, Publico Italian Kitchen, and Southern Soul Fried Chicken, among others. In Singapore, TiffinLabs just announced it has reached its 100th digital storefront in February 2022.

Packaged food brands are also working with the likes of TiffinLabs to expand the usage of their ingredients. A good example is Nestlé Professional Singapore working with TiffinLabs to empower food and beverage businesses to become cloud kitchen operators serving plant-based food.