30 June 2022, Kuala Lumpur – Lazada’s 7.7 Mid-Year Mega Sale returns with a greater selection of jaw-dropping deals, rewards and shoppertainment from 7-9 July 2022. With discounts up to 70%, RM 10 off every RM100 spent stackable Lazada Bonus, thousands of seller and brand vouchers with up to 77% off, Free Shipping with no minimum spend, as well as RM7.70 Crazy Flash deals, the sale is set to host millions of Malaysians in search of the best deals from thousands of brands and sellers on Southeast Asia’s pioneer eCommerce platform.

More than that, the Lazada 7.7 Mid-Year Mega Sale aims to further fuel businesses, especially local MSMEs to thrive on the platform, by accelerating their sales and reach to more customers. More than 80% of those taking part in this year’s mid-year campaign are local MSMEs and will actively participate in Malaysia’s digital economy. Since earlier this year, we have been working closely especially with our ‘new to online’ local sellers, under our Hari Harimau New Seller Kickstarter Package, by providing incentives, including Free Shipping, and commission waivers to help them lower their costs, while providing hands-on support on how to participate in our campaigns such as 7.7, in order to increase their sales via vouchers, on-site banners, push notifications, Crazy Flash Sales, and more.

“With businesses continuing to find ways to attract the digitally savvy local consumers, we wanted to make our 7.7 Mid-Year Mega Sale more meaningful and impactful for everyone by enabling local consumers to get the best value for their money, while helping our local businesses increase their sales during this time,” said Darren Rajaratnam, Chief Operating Officer of Lazada Malaysia.

“Besides, we recognize that mid-year is a great time for consumers to refresh and recharge themselves for the next half of 2022. We hope to help consumers attain their goals, whether it’s a new hobby or a mid-year resolution, via the items that they add to cart and subsequently adding challenges, delights, and value to their lives,” Darren added.

From 7 to 9 July, Lazada’s 7.7 Mid-Year sale takes it up a notch with up to 15 million LazCoins released daily for Lazada shoppers to redeem. There is no required minimum purchase amount for shoppers to make in order to qualify for the cashback, with incentives of up to 77% in LazCoins*. To save more, shoppers can browse through products within the app that offer coin discounts to save up to an additional 20%. Consumers also have the option of redeeming their coins in exchange for jaw-dropping rewards from major brands, worth up to RM150,000, from now to 10 July.

More Savings, Fun and Rewards on Lazada 7.7. Mid-Year Sale

Chup Dulu: Place deposit to reserve the best deals

Shoppers can look forward to the return of Lazada’s pre-sales feature, Chup Dulu during this 7.7 Mid-Year Mega Sale. Customers can pre-order exclusive product sets and highly discounted items from renowned brands by placing a non-refundable 10% deposit from now till 6 July and receive up to 200 LazCoins*. Shoppers will only need to check out the remaining amount on 7 July from 2am onwards, and items will be shipped out upon full payment.

Paling Chun: Deals starting from RM7.70

From now till 6 July, Lazada shoppers can look forward to the most attractive discount deals starting from RM7.70 only, which include products ranging from health & beauty, fashion, sports & outdoors, and more.

Crazy Brand Mega Offers and Big Brands Surprise: A Go-To For Your Mid-Year Refresh

This 7.7, LazMall, Lazada’s authenticity-guaranteed brand destination, continues to bring in the most attractive Crazy Brand Mega Offers between 12am to 2am on 7 July for you check out your shopping cart at the most irresistible price points. Users can also collect up to seven million RM10 brand vouchers without minimum spending, which will be released daily from 7 to 9 July for all LazMall buyers. If you miss the midnight discount galore, you can still stay tuned to the Brand Mega Offers that happen throughout the day on 7 July, where you can enjoy discounts up to 50% on your favourite LazMall brands.

Lazada Bonus: RM10 off for every RM100 purchase*

From 7 to 9 July, shoppers checking out selected products bearing the Lazada Bonus sign will be given a discount of RM10 for every RM100. The best part of Lazada Bonus is that shoppers are allowed to stack it with other vouchers to maximize savings, allowing them to buy more and pay less.

Lazada Wallet: Top Up and Win up to RM1,177

Throughout the month of July, shoppers can top up a minimum of RM50 to their Lazada Wallet for seamless checkout during the sale, while standing a chance to win up to RM1,177 via its Balloon Blast Top Up page. Users can also use their Lazada Wallet credits to pay for utilities, where they can get a 27 percent discount with a minimum spend of RM20*. Furthermore, from now till July 1, new Lazada customers who check out using Touch n Go eWallet will receive RM15 off their total purchase amount with no minimum spending.

Lazzie Hunt: Hunting rewards worth up to RM2,000,000

From 1 to 18 July, shoppers will have the opportunity to collect special Lazzies in a variety of ways, including making purchases on Lazada, adding money to their Lazada Wallet, inviting friends, and scanning QR codes at participating brands across the country, such as selected Caltex, Maxis, and CIMB Bank outlets. These special Lazzies can then be redeemed for attractive rewards, including Wallet Rebate, Free Shipping voucher, Lazada Bonus, and branded prizes! There will also be a special quiz under Lazzie Hunt every day at 8pm, with a prize pool of up to RM77,777 up for grabs.

Lazada 7.7 Roadshow at Genting Highlands

The Lazada 7.7 Roadshow at Times Square Stage, Genting Highlands will be open to Malaysians from 1 to 2 July, where they can participate in fun and interactive games to win great prizes, including a four-day, three-night beach vacation at Aloft Langkawi. Additional Lazada discount coupons via LazLive can be used during the 7.7 Mid-Year Mega Sale.

Shoppers who aren’t able to make it to the event can still get in on the action by entering the #LazadaMY77Holiday contest. From now till 4 July, all one needs to do to be eligible for a chance to win an RM77 Lazada voucher prize is to stay glued to the Lazada Malaysia Instagram page. The daily contest winners will be narrowed down to three finalists and will be invited to participate in the Mid-Year 7.7 Mega Show for a chance to win a vacation.

‘Lazzie Walk’ – New Feature and Rewards for our Sporty and Health Conscious Lazada Shopper

Lazzie Walk, a new feature within Lazzie Hunt, is now available on the Lazada app, where users can form teams with their friends to track their steps and earn rewards! Reaching a specific step goal entitles participants to special sports brand vouchers and other prizes. Our health-conscious Lazada customers can now get even better deals and savings on sports-related purchases through LazSports.

Lazada Mid-Year 7.7 Mega Show

 On 7 July at 9pm, the public can tune in to the Mid-Year 7.7 Mega Show on LazLive and Lazada’s official YouTube, Instagram, Facebook, and Tiktok pages to catch famous celebrities in action, such as Nabila Razali, Anis Nabilah, Yaya Zahir, Intan Serah, Mark O’dea, Neeta Manis, and more. The stars will be spilt into ‘Team Revamp’ and ‘Team Refresh’ to go head-to-head during the show to get the best deals for the viewers. Besides, viewers will also get a chance to win attractive prizes such as an iPhone 13 Pro Max, up to 70,000 LazCoins, and RM30,000 worth of vouchers, just by tuning in to the star-studded show.

For more information on the Lazada 7.7 Mid-Year Mega Sale, please visit https://www.lazada.com.my/ or download the Lazada mobile app on the App Store, Google Play Store, or HUAWEI AppGallery.