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Shopee rounds off 12.12 Birthday Sale with a 6-time uplift in visits across the region on 12 December

By
Tan Heng Hong
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In Malaysia, top sellers selling home and living products collectively recorded over RM4.8 million in sales in a single day on 12 December

KUALA LUMPUR, 14 December 2021 – Shopee concluded the region’s most joyful year-end celebration, 12.12 Birthday Sale, with visits surging 6 times on 12 December compared to an average day. Shopee users also soaked up the holiday spirit and enjoyed the best deals and rewards, with over 850 million Shopee vouchers claimed on 12.12 across the region.

This translated to a timely lift for sellers and brands on the platform, as orders on Shopee Mall surged by 14 times compared to an average day, and 1 in 8 users are first-time Mall shoppers. At the same time, more people were able to support local businesses with Shopee, with 9 in 10 users shopping from local sellers on 12 December.

Terence Pang, Chief Operating Officer at Shopee said, “We are heartened to be closing the year on a positive note with a successful 12.12 Birthday Sale, the finale of Shopee’s year-end shopping festivals. We are glad to be able to spread joy to all our users by bringing shoppers the best deals whilst boosting visibility of more businesses.”

“2021 has been a year of accelerated digitalisation. We see this through the increase of online-first customers, as well as the number of new sellers to our platform this year. As we move into 2022, we look forward to continuing connecting even more shoppers, businesses, and the wider communities so they can enjoy the benefits of e-commerce.”

12.12 Birthday Sale highlights in Malaysia 

Catered to all shopping needs in the holiday season: Closer to home, Malaysians were taking the opportunity to hunt for the best gifts for themselves and their loved ones. Popular products include:

  • Home appliances were snapped up during the 12AM-2AM Midnight Madness where users enjoyed 12.12 Only Deals, 95% Off 12.12 Only Vouchers and ShopeePay Vouchers with 100% Cashback. For example, over 3,000 orders were made for robot vacuum cleaners in 2 hours.
  • Parents took the chance to prepare their children for the new school term, as stationeries such as pencils, pencil cases, sharpeners and more were in high demand. On 12 December, close to 870,000 units of stationery products were bought.
  • Similarly, pet owners took the opportunity to pamper their furkids during the year-end shopping festival, buying up more than half a million products including pet food and treats for their pets to enjoy the year-end festive period together.

At the same time, customers from Sabah and Sarawak took advantage of the 12.12 Birthday Sale celebrations to shop for items, as each state recorded a 5 times uplift in orders on 12 December as compared to an average day. Among the products sought after by Sabahans and Sarawakians include groceries such as dried foods, health supplements, pet supplies like cat food and cat litter as well as tools for knitting, crocheting and even gardening.

Accelerated growth for local businesses: The surge in traffic during the 12.12 celebrations has given a bigger exposure to more sellers. As a result, top local sellers from the Home & Living category collectively generated RM4.8 million in sales in a single day on 12 December. The category was very popular amongst Malaysians in the lead up to the holidays with sellers offering home improvement and decoration products enjoying higher demand.

In addition, more sellers outside big cities were also able to participate in the digital economy and boost their online presence at the 12.12 Birthday Sale; they saw 4.5 times uplift in orders, compared to an average day.

Shoppers also turned to ShopeePay for all their shopping needs, as users topped up their ShopeePay wallets 1.5 million times on 12.12 to enjoy a seamless payment experience, both online and offline.

On top of that, ShopeePay also enabled more users to connect with offline merchants at 12.12. With over 2.5 million purchases made through Deals Near Me, Shopee’s location-based online-to-offline feature, offline retailers enjoyed a boost in footfall throughout 12.12 as users redeemed their payment vouchers in-store.

A celebration for local sellers: Via its #ShopeeSapotLokal initiative, Shopee concludes its ‘Seller of the Month’ contest with users voting for their favourite local business. Drum Coffee Roasters emerged as the crowd favourite, and Malaysians can tune in to their heartwarming story on the #ShopeeSapotLokal Show on Shopee Live at 1PM on 15 December.

Based in Kota Bharu, the coffee retailer turned to e-commerce during the initial stages of the pandemic and changed their business model to become an online wholesaler. They are now shipping their products nationwide and even to Singapore via the Shopee International Platform. Drum Coffee Roasters will be taking home up to RM6,200 worth of prizes, including a feature in a Shopee Live stream session, store vouchers, Shopee ads credits and exclusive merchandise.

 

Back to School Campaign ‘Cerahi Kehidupan Bersama TOP’ Returns Bigger and Better to Support 333 Children from Single Mother-Led Families

By
Tan Heng Hong
-
TOP Gentle Care Advanced Micro-Clean Tech liquid detergent can remove 99.9% of viruses (including COVID-19 and Influenza A), and bacteria.

Kuala Lumpur, December 13, 2021 – The daily struggle of single mother-led families in Malaysia has worsened during the COVID-19 pandemic.  More than 150,000 single mothers have registered for aid with the Ministry of Women, Family and Community Development[1].

A survey[2] found that single mothers are the hardest hit group during the pandemic as they are the main breadwinner and the sole caregiver for their families. For financially stretched single mothers, the back-to-school season can be highly stressful as they need to provide for their children’s future on a tight budget. 

A Brighter Future with TOP back-to-school campaign is back supporting 333 primary school children from single mother-led families. This year TOP collaborates with Jabatan Kebajikan Malaysian (JKM), AEON and Shopee.

Understanding the need of single mothers, the Cerahi Kehidupan Bersama TOP (Brighter Future with TOP) charity fund-raising campaign returns bigger and better in collaboration with Jabatan Kebajikan Malaysian (JKM), AEON and Shopee, with the goal of equipping students from single-mother led families with back-to-school essentials for the 2022 school year.

JKM shortlisted current aid recipients including single mother-led families as well as those who are care-givers for bed-ridden or differently-abled family members. Priority was given to families with children starting Primary One in 2022. Meanwhile, TOP identified families who had experienced reduced or lost income during the pandemic through media reports. Priority is given to families with children who will start Year One in 2022. TOP has contacted these single mothers to obtain details on the sizing and other requirement for the 333 children involved. TOP reached out to these mothers individually for sizing details and to personalise the back-to-school essentials for 333 children.

A portion of sales from selected TOP detergent products across AEON stores and Shopee platform (via the official Southern Lion store) from November 25 to December 26, 2021 will be channelled to equipping these 333 primary school students.

The back-to-school essentials include brand new school uniform, school shoes, socks, stationery set, pencil case, and colour pencils for each child. Each family will receive a 2.3kg pack of TOP powder detergent, while the children will receive a soft toy, and an exclusive illustrated book by multi-award winning children’s picture book author and illustrator Emila Yusof, who has created more than 40 books for children such as the Dina series that includes My Mother’s Garden, My Mother’s Kitchen, My Father’s Farm and the latest, Dina’s Art Class.

TOP will deliver the personalised back-to-school packs to JKM offices in 12 states for distribution to the single mother-led families in 2022, ahead of the new school term.

Since its inception in 2015, the Cerahi Kehidupan Bersama TOP campaign has benefited 2,880 children from 85 communities nationwide with back-to-school essentials, while contributing TOP detergent products to their families and caregivers.

Just in time for the back-to-school campaign, the brand has introduced TOP Gentle Care Advanced Micro-Clean Tech liquid detergent that can remove 99.9% of viruses (COVID-19 and Influenza A) and bacteria3.

TOP Gentle Care is formulated with Caring Touch Tech for an overall skin-nurturing experience. Powered by plant-based active ingredients which are free from the five most common allergens that trigger skin sensitivity, it is suitable for the wellbeing of the entire family’s skin.  The skin-loving pH formula is dermatologically tested, with a lasting citrusy fresh and clean fragrance. This gentle, skin-friendly detergent uses 3X Stain Busting Tech to effectively remove even the toughest stains by penetrating deeply through fabric layers, pulling out stains and keeping dirt from redepositing onto laundry. TOP Gentle Care uses Fibre Care Tech to protect clothes by conditioning fabric at the fibre level to help clothes retain the look and feel of newness for longer.

During the pandemic, TOP has become a comforting presence for many, helping to ease the burden of Orang Asli students and their families, single mothers, frontliners, vaccinators and the homeless through product contributions totalling approximately  RM600,000. The brand has also raised spirit with the rousing tribute song ‘Bebas Melangkah’.

“While the pandemic has been difficult for all of us, Malaysians are proving resilient and bouncing back by lifting up and supporting those who are most in need. TOP is proud to play our part as Keluarga Malaysia being here for you in good times, and tough times. The Cerahi Kehidupan Bersama TOP campaign is more needful than ever as it reduces the burden on single mother-led families, and encourages children to readjust to in-person school again. We understand that some children will face anxiety to return to school after spending a long time at home which is why we are including a soft toy and a beautifully illustrated limited edition book by famed artist, author and children’s book illustrator Emila Yusof to help educate them on the correct technique of handwashing in preparing them to get back to school,” says Ms Ling Ai Li, Marketing Manager of Fabric Care Division at Southern Lion Sdn Bhd.

Commenting on the cooperation, JKM commended and lauded the noble efforts of TOP in organizing the Brighter Future with  TOP initiative which can benefit those affected during the Covid 19 pandemic.

For Emila Yusof the collaboration with TOP allows her to provide gentle guidance on health and hygiene to children who are still coping with life changes due to the pandemic through the story of Kiki that follows a young girl in a typical pandemic day with her mother’s frequent reminders to wash hands, and to wash clothes. “Children remember the stories their mothers tell them at bedtime well into adulthood, and the illustrations act as a visual reminder on what they should do. I’m delighted that this collaboration with TOP can bring comfort and more closeness between single mothers and their children,” says Emila.

Get the limited edition children’s book ‘Kiki Menentang Dunia Kuman’ by Emila Yusof for FREE with the purchase of TOP detergent or Kirei Kirei products worth RM45 and above.

The limited edition book ‘Kiki Menentang Dunia Kuman’ by Emila Yusof will be gifted to all the Cerahi Kehidupan Bersama TOP recipients. The public can redeem this beautifully illustrated book by purchasing RM45 and above of TOP detergent or Kirei-Kirei hand wash products in a single receipt from AEON or Shopee via Southern Lion Official Store, Whatsapp 018-6688025 with their details and proof of purchase before answering one simple question. For more information, please visit https://www.facebook.com/TOPdetergentMY.

“This is the first year that we are working with Shopee for the campaign as we notice that consumers are increasingly purchasing our products on this platform. We hope that it will result in a higher collection and the opportunity to help even more children than the 333 that we have committed to aiding. Help us help more single mothers and their school going children so they can enjoy a brighter future,” adds Ms Ling in closing.

To find out more about TOP products and the campaign, please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.

[1] Lebih 160,000 ibu tunggal layak terima banuan khas, https://www.bharian.com.my/berita/nasional/2020/12/761854/lebih-160000-ibu-tunggal-layak-terima-bantuan-khas

[2] Survey: Single mothers among hardest hit by MCO, bear double burden of work and family, https://www.malaymail.com/news/malaysia/2020/04/24/survey-single-mothers-among-hardest-hit-by-mco-bears-double-burden-of-work/1859843

Jom Reload 2Gether at 7-Eleven and Stand a Chance to Win Your Share of RM170,000 in Prizes

By
Tan Heng Hong
-

KUALA LUMPUR, 14 December 2021 – In conjunction with the season of gifting, 7-Eleven Malaysia has launched its Jom Reload 2Gether contest. Presenting customers with the opportunity to take home their share of prizes totalling up to RM170,000, the nationwide contest organized by 7-Eleven runs from now until 9 Jan 2022.

Just take two easy steps to be in the running to win these extraordinary prizes! Firstly, reload a minimum of RM10 on telco or game in a single receipt. Secondly, scan the QR code to submit their entry.

With every minimum reload of RM10 in a single receipt, customers will be eligible for one entry submission. As a bonus, customers will be entitled to four entry submissions with a minimum reload of RM30.

At the end of the contest period, 50 lucky winners will walk home with generous prizes. Throughout the contest, customers can submit as many entries as they can to win prizes including RM10,000 cash, RM5,000 cash, or RM2,000 worth of 7-Eleven e-Cash vouchers.

Participating telco and game reload partners include U Mobile, Hotlink, Digi, Celcom, ONEXOX, Tune Talk, redONE, Altel and Razer Gold.

For more information on the Jom Reload 2Gether contest and full terms and conditions, please visit www.7eleven.com.my or follow 7-Eleven Malaysia’s official social media pages at 7ElevenMalaysia.

Disconnect to Connect: Pepsi introduces Pepsi Blackout Hour to encourage quality mealtime bonding

By
Tan Heng Hong
-

Pepsi encourages you to go offline and bond with loved ones during mealtimes

KUALA LUMPUR, 14TH DECEMBER – Pepsi launches Pepsi Blackout Hour which challenges you to disconnect from your gadgets to enjoy quality bonding during mealtimes. In line with that, Pepsi is bringing the Pepsi Blackout Hour experience on-ground & digitally from 15th December 2021 to 4th January 2022 to encourage quality mealtime moments with loved ones.

The pandemic has caused many people to become more dependent than ever on their gadgets, resulting in a new normal whereby devices have become the preferred method to establish and maintain social connections, even when dining with our loved ones at home. While gadgets bring ample benefits, it comes at the cost of keeping people from focusing on what’s important during mealtimes – enjoying the food and bonding with loved ones.

Hence to bring back the value of mealtime togetherness, Pepsi wants you to participate in and experience the Pepsi Blackout Hour challenge where the goal is to put aside your phone throughout the allocated hour. To participate in the challenge, purchase a Pepsi Black ‘Taste of Malaysia’ Limited Edition bottle and scan the QR code on it. Then follow the instructions on the microsite provided which will require phones to be kept away for an hour. Any phone movement detected, and the participant will be disqualified, whereas successful participants will win Grabfood e-Vouchers worth RM20, while stocks last. To be fully immersed into the experience, you can also head over to participating F&B outlets to participate in the challenge and stand a chance to win additional prizes, including exciting Pepsi merchandise.

“We can’t deny that our gadgets have become a part of our lives, more so now than ever! Everywhere we go, everything we do, our gadgets get top priority, as an extension of our social construct. But at Pepsi, we know the value of quality bonding with our loved ones especially during mealtimes. Hence, we want people to truly enjoy mealtime togetherness with our Pepsi Blackout Hour challenge. All you have to do is disconnect to connect by dedicating an hour to just focus on the feast, companionship and Pepsi while reveling in the beauty of bonding,” said Jennifer Lee, Beverage Marketing Lead of PepsiCo.

Whether on ground or at home, be sure to participate in the Pepsi Blackout Hour from 15th December 2021 to 4th January 2022 to experience quality mealtime bonding with your loved ones during the year-end celebrations. Terms and conditions apply. For more information and updates, visit the Pepsi Facebook Page (https://www.facebook.com/PepsiMalaysia) or Instagram (@pepsimy).

Ikano Centres continues with growth plans to its meeting place offers in Malaysia and Thailand

By
Tan Heng Hong
-
McDonalds at Ikano Centres Batu Kawan (Image credit- Penang Holiao)

Its shopping centres are spearheading futureproofing strategies driven by an omnichannel approach and strategic commercial developments

Kuala Lumpur – Ikano Centres, part of Ikano Retail, continues to accelerate its omnichannel approach to retail amid a year marred by Covid-19 closures for its shopping centre business. As shoppers begin to return to physical visits, a key priority remains enhancing its IKEA-anchored destinations to adapt to evolving consumer expectations.

With five meeting places under its portfolio – IPC, MyTOWN, Toppen, and Batu Kawan in Malaysia, as well as Megabangna in Thailand, Ikano Centres have maintained a healthy lease rate of 92% at its shopping centres throughout the past 18 months. During this time, the group introduced enhancements to address safety, improve customer experience, pilot digital partnerships, and create innovative shopping platforms for customers to connect, engage, and learn.

“We are optimistic about our recovery as we see more visitors returning to our centres,” said Adrian Mirea, Ikano Centres’ Shopping Centre and Mixed-Used Director. “To strengthen the shopping experience across our centres, we continue to sustainably invest in both physical developments to our assets and also digital platforms to elevate the experience that shoppers have at our centres. All this while ensuring that our centres continue to be safe meeting places for the many.”

Ikano Centres introduced digital innovations aimed to support its tenants throughout closures, while giving its visitors multiple ways to engage with their favourite centres. Initiatives include personal shopper services through GoGet, livestreams supported by social commerce, campaigns powered by GrabFood and Foodpanda, and optimising its shopping centre apps to facilitate convenience to shoppers through order and collect services.

As community-centric shopping destinations, each meeting place is growing through sustainable means, with each development plan designed to cater to the needs of its surrounding community:

IPC Shopping Centre: Damansara’s favourite neighbourhood shopping centre strengthens its family-friendly offers

At the heart of Mutiara Damansara, IPC is finalising upgrades to its facilities to increase convenience, accessibility, and family-friendly services to its visitors. With a new escalator to improve traffic flow throughout the centre, it is also improving its family amenities including its family rooms and playgrounds. The Level 2 ‘Funland’ will see more fun and exciting playsets for kids, with a new ‘Playland’ on Level G. Families can enjoy a safe and great day out with new dining options.

Decathlon at MyTOWN Shopping Centre

MyTOWN Shopping Centre: Introducing a new a new socialising and lifestyle hub in the heart of Kuala Lumpur

Targeted to launch in December 2021, MyTOWN is excited to introduce MyGround, a vibrant new socialising hub for its city-centre based visitors to connect and co-create shared experiences. More than 145,000 sq ft of its former department store location is being redeveloped into unique retail spaces, with selected units created with a flexible model for F&B tenants featuring built-in fit outs to offer low start-up costs and easier entry into the shopping centre market. In addition to welcoming BookXcess, SSFHOME+, and Panda Eyes earlier this year, sports retailer Decathlon, Puma, and a new concept Adidas store will strengthen the sports and athleisure offer. To cater to working professionals within its location, Southern Malaysia’s largest co-working space Infinity8 will be opening their first location in the Klang Valley in 2022.

MyGround at MyTOWN Shopping Centre

Toppen Shopping Centre: Championing social enterprise with Soulmates, a flexible space-booking platform to support small businesses and entrepreneurs

Soulmates at Toppen Shopping Centre

To help small Johorean businesses recover from the impact of Covid-19, Toppen introduced Soulmates, a platform that provides fully prepared, flexible spaces that can be booked by the hour or day. Designed to be a one–stop solution, Soulmates is ideal for beauty and wellness, fitness, and other skills-based service providers to share their services to customers in a comfortable and professional environment. The platform is targeted to be rolled out to other centres within the Ikano Centres portfolio in the near future.

Developments are also underway for its new multi-storey car park, targeted to launch in Q4 2022. The nine-storey structure will not only provide convenience with more parking spaces, but also introduce new retail additions ontop of its lifestyle RoofTopp. Toppen is also set to welcome Lulu Hypermarket’s first outlet in South Malaysia in 2022, providing an exciting grocery offer relevant to those living within the catchment area.

Ikano Centres Batu Kawan: Introducing the next phase of its meeting place in North Malaysia with the opening of an F&B drive-thru concept

In line with expanding new retail experiences to the growing township of Aspen Vision City, Ikano Centres recently launched phase two of its shopping centre with the opening of a new McDonald’s drive thru. In the coming months, KFC, Tealive, and Coffee Bean will be new additions to create many convenient food options across 200,744 sq ft gross leasable area

Megabangna Shopping Centre: Welcoming new partners Central Pattana (CPN) Plc. 

Hailed as one of the largest Southeast Asia malls, the Bangkok-based shopping centre is now proud partners with Central Pattana (CPN) Plc, which recently purchased 56 per cent of Siam Future Development Plc (SF), Ikano Centres’ joint venture partner in Bangkok over the past ten years. Together with IKEA, the new partnership will continue to focus on securing Megabangna as a safe and great day out for the many people. New tenant additions include Topgolf, which will bring together exciting entertainment offers for visitors in East Bangkok in Q2 2022.

The focus of all commercial developments and digital innovation is part of Ikano Centre’s philosophy of putting the customers first. “We refer to our centres as ‘meeting places’ because customers today come for the experiences that we offer rather than just traditional transactions.  Post pandemic, shoppers are now more aware, more savvy, and have plenty of options to get what they need,” said Ikano Centre’s Commercial Director Arnoud Bakker. “This is why we have a heavy focus on designing a dynamic tenant mix to cater to specific needs. We are also constantly on the lookout for new partnerships with tenants, platforms, and service providers that are able to create memorable experiences for our visitors.”

About Ikano Centres 

Ikano Centres is part of Ikano Retail and we create retail destinations together with our IKEA stores. We develop land and invest in residential, office and other types of real estate to create vibrant destinations where people can live, work and play. Our shopping centres anchored by IKEA create meeting places that are the heart and hub of the community. We are destinations in itself, which offer an all-inclusive experience for every generation. To date, Ikano Centres operates five meeting places under different brand names spread across Malaysia and Thailand. To learn more, visit Ikano Centres.

About Ikano Retail

We are one of 12 IKEA franchisees, creating a better everyday life for the many people in Singapore, Malaysia, Thailand and Mexico – with plans to open more markets in the years ahead.  Our IKEA businesses offer well-designed, Swedish home furnishings at affordable prices. Our Ikano Centres, anchored by IKEA, are meeting places at the heart of our communities. With investments in other types of real estate, we create destinations where people shop, work, live and play. We are the only franchisee owned by the family of Ingvar Kamprad, who founded IKEA in 1943.

ESSENSO microground coffee has been rebranded to L’OR ESSENSO

By
Tan Heng Hong
-

JDE, which owns Super Coffee, has given Super Coffee’s ESSENSO microground coffee a L’OR touch. The company has now rebranded ESSENSO as L’OR ESSENSO. Created in France in 1992, L’OR coffee offers an intense taste experiences for extraordinary tasting moments.

L’OR ESSENSO Premix Coffee Blends are created with finely ground coffee beans (1% of total product) and instant coffee, made from 100% Arabica beans for a superior coffee experience.

The range in Malaysia includes Sumatran Delice, Colombian Mystique, Brazilian Élégance, Coffee & Creamer etc. The L’OR ESSENSO Colombian Mystique and Brazilian Élégance are available in Singapore.

Click here to purchase on Shopee Mart in Malaysia.

Häagen-Dazs Twist and Crunch now available for the festive season

By
Tan Heng Hong
-

Häagen-Dazs Twist and Crunch is now available for the festive season in Singapore, Malaysia and Thailand. The brand’s signature chocolate ice cream is combined with either Strawberry, Vanilla and Green Tea to provide a multi-sensorial experience in every bite. The three flavours are Belgian Chocolate & Vanilla Crunch, Belgian Chocolate & Strawberry Crunch, Dark Chocolate & Green Tea.

New Vitasoy Plant+ range comes to Singapore

By
Tan Heng Hong
-

Hong Kong’s Vitasoy has unveiled a fresh, high nutrition range of delicious tasting plant milk in Singapore. The Vitasoy Plant+ range comes in 3 great varieties – Oat, Almond and Soy and they are high in calcium, lower in sugar with zero cholesterol. They are also Healthier Choice certified.

Vitasoy consciously highlighted the word “plant” to associate the brand with the trending plant-based movement. The plus “+” sign helps to showcase the product’s additional health benefits such as high in calcium. The next move by Vitasoy is likely to launch a range of functional plant-based milk in Singapore.

Vitasoy Plant+ is available now at all major supermarkets and online grocery store.

Beyond Meat Breakfast Sausage plant-based patties now in Singapore

By
Tan Heng Hong
-

Beyond Meat has launched Beyond Meat Breakfast Sausage plant-based patties in Singapore. Available at NTUC FairPrice, the new range of plant-based patties are available in spicy and classic delivering 11g of plant-based protein per serving. Each pack (210g) has 6 plant-based patties and is priced at SGD 12.30 per pack. It is free from soy, GMO and gluten.

New Intan lemongrass drink launched in Malaysia

By
Tan Heng Hong
-

Malaysia’s TBT Food Industries has unveiled a range of lemongrass drink in a 250ml carton asceptic packaging in the local market. The lemongrass beverage comes in three flavours original, lemon and syrup.

We have tried the lemongrass lemon version and find the lemongrass taste is not empowering, making it a pleasant beverage to drink. The key ingredients in Intan Lemongrass Lemon are water, fructose, lemongrass extract, sugar, pandan extract, lemon flavoured and citric acid. The total sugar is 4.9g/100ml.

The asceptic pack comes from Lamipak.

The lemongrass drink is spotted at NOKO, one of the more popular, affordable stores in Malaysia.

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