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Coca-Cola introduces zero sugar options for Schweppes and their latest brand presenter ‘Ananda Everingham’

By
Tan Heng Hong
-

Tuesday 28 June 2022 – Schweppes, one of brands under Coca-Cola Family, recently launched two new ‘Schweppes’ flavors in zero sugar options: ‘Schweppes Pineapple Mojito Soda Zero Sugar’ and ‘Schweppes Citrus Raspberry Soda Zero Sugar’ – the first fruit-flavored sodas from ‘Schweppes’ with no sugar. With these latest additions in the company’s beverage offerings, more customers can now enjoy the refreshing blend of fruits as a soft drink or as part of a creative mixed drink as they desire, anywhere and anytime.

‘Schweppes Pineapple Mojito Soda Zero Sugar’ and ‘Schweppes Citrus Raspberry Soda Zero Sugar’ are the most recent innovations designed to respond to consumer behavior since the COVID-19 pandemic over the last two years, which has now changed to creating more drinks at home and inspired the trend of looking for delicious refreshing fruit flavors with no sugar added, alongside consumers who are more sophisticated in their beverage preferences. Together with Coca-Cola’s commitment to developing new products to meet consumer needs and a desire to keep driving excitement, ‘Schweppes’ has produced this selection of new, unique, and sophisticated flavors that go well with all drinking moments and occasions and created two new no-sugar fruit-flavored sodas guaranteed with the Healthier Choice logo[1].

‘Schweppes Pineapple Mojito Soda Zero Sugar’ contains the flavors of pineapple, mint, and lime, perfectly combined with soda, no sugar, and no alcohol. ‘Schweppes Citrus Raspberry Soda Zero Sugar’ combines the sweetness of raspberry and the sourness of oranges and grapefruit. The brand is also introducing ‘Ananda Everingham’ as the first brand presenter in ten years – reflecting the image of consumers who like to create drinks of their own or for quality shared experiences with friends. With ‘Ananda Everingham’, ‘Schweppes’ hopes to provide some excitement, especially with the Gen Y customers.

‘Schweppes Pineapple Mojito Soda Zero Sugar’ and ‘Schweppes Citrus Raspberry Soda Zero Sugar’ are being introduced to the Thai soft drinks market together with a full range of marketing activities, both online and offline, allowing customers to experience the unique fruity soda. ‘Schweppes Pineapple Mojito Soda Zero Sugar’ is now exclusively available in 325 ml aluminum cans at 7-Eleven for three months and starting from September onwards will be available in all stores nationwide. ‘Schweppes Citrus Raspberry Soda Zero Sugar’ is now available in all stores nationwide. Learn more about what’s new with Schweppes by following us on https://www.facebook.com/Schweppes-for-the-Experienced-101632009087200

The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces. The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the Coca-Cola system’s portfolio of beverages in Thailand includes ‘Coke’, ‘Fanta’, ‘Sprite’, ‘Schweppes’, ‘A&W’ Root Beer, ‘Minute Maid Splash’, ‘Minute Maid Pulpy’, ‘Namthip’ and ‘BonAqua’.

[1]   Based on simple nutritional symbolic criteria and conditions, soft drinks with total sugars ? 6 grams per 100 ml and no more than 18 grams per unit are packed; only drinks with one serving more than 150% of the referenced serving and a package size of no more than 500 ml are packed; sodium ? 40 mg per 100 milliliters are packed. According to the announcement of the Subcommittee on the Development and Promotion of the Use of Simple Nutrition Symbols

“Betagro” Stands Out by Making a Difference Underscoring BQM to Boost Consumer Trust and Confidence

By
Tan Heng Hong
-

Tuesday 28 June 2022 – Betagro is reinforcing its leadership by providing quality food products to consumers and launching the “Connecting all Differences with Betagro Quality” campaign to connect a range of lifestyles with Betagro’s trusted single food standard.

Through this campaign, Betagro Quality Management or “BQM” is being highlighted symbolizing the company’s top-level food safety standards covering inspection, monitoring both quality and production control based on international food safety standards, ranging from original breeding farms to advanced processes in food production throughout the food chain providing confidence to consumers that Betagro’s diversity of differences includes a broad range of premium quality products.

Dr. Oliver Gottschall, Chief Operating Officer of the Food Business, Betagro Public Company Limited, said that Betagro monitors and prioritizes changes in consumer behavior and sees a shifting interest in wanting to overcome barriers and increasing support for a diversity in consumer lifestyles which is becoming a key factor in the company’s operational direction and a driving force in the development of food innovations.

Changes in consumer behavior encompass thoughts, preferences, beliefs, and the wider spectrum of gender identities. In response, Betagro launched the “Connecting all Differences with Betagro Quality” campaign to reach a broad range of consumers emphasizing the company’s commitment to providing quality food products based on the BQM standard that meets the demands of diverse lifestyles, supporting good health and well-being.

Mr. Trirat Thongplod, Chief Operating Officer of the Protein Business, Betagro Public Company Limited, added that choosing quality foods is the key to maintaining good health which leads to an improved quality of life. This formed the basis of Betagro’s ‘Smart Food, Good Life’ approach which empowers the company to constantly strive to gain the trust of consumers by developing quality food products. To reinforce our standards, we adopted ‘Betagro Quality Management: BQM’ throughout our food chain – our very own quality food safety management standard that operates 24/7 covering all relevant processes: control, audit, monitoring, and quality control of food production based on international food standards to maintain consumer confidence in all Betagro products, and which supports a diversity of lifestyles.

BQM is a high-level quality management standard encompassing food safety and quality, animal welfare, service excellence, and corporate social responsibility, and includes regular audits of breeding farms, transportation, and processing of ready-to-eat foods that meet Betagro’s quality standards and regulatory requirements imposed by government agencies, partner countries and business partners. The BQM system also ensures that the quality of the company’s products meets the requirements of both domestic and international partners and consumers.

The company produced new commercial advertising demonstrating its commitment to providing quality products to consumers under the BQM standard as well as showing how diverse lifestyles are connected through Betagro. This commercial advertising will be shown across all communications channels including out-of-home media, offline-online media, and social media to increase awareness of the “Connecting all Differences with Betagro Quality” campaign while enhancing consumer trust and confidence in Betagro products.

“People around the world have different lifestyles but share a common need in wanting quality foods for themselves and their loved ones. At Betagro, we understand how differently we live our lives. Our breakthrough product innovations were therefore inspired to respond to people’s diverse needs from all walks of life – so they can all have trust and confidence in Betagro’s food quality standards under the ‘BQM’ symbol,” said Mr. Trirat.

 

Antabax and R.E.A.L Kids Partner to Reduce the Spread of Hand, Foot and Mouth Disease

By
Tan Heng Hong
-
REALKids Ara Damansara #BaxInAction

SHAH ALAM, 27 June, 2022 – While Hand, Foot and Mouth Diseases (HFMD) is on the downtrend in Malaysia with 106,477 cases reported as of 18 June 2022, it is still an approximately 39 fold increase compared to the 2,710 cases[1] reported for the same period last year, according to the latest report by the Ministry of Health Malaysia.

Hand, foot, and mouth disease (HFMD) is a very contagious common illness which typically affects children below 5 years of age, although adults and older children can also be infected.

REALKids Bandar Mahkota Cheras #BaxInAction

HFMD is highly transmissible, and childcare settings are the most common places for HFMD to be contracted because of toilet training, diaper changes, and the fact that children often put their hands into their mouths.

What can we as parents do to keep the little ones safer?

To accompany Malaysian parents in combating HFMD, Antabax, Malaysia’s leading Halal anti-bacterial personal care brand is partnering with R.E.A.L Kids, the country’s largest owner-operated kindergarten chain with 45 centres and 3,600 students nationwide by equipping students, teachers and staff with Antabax care kits for on-the-go personal hygiene, and creative education materials to raise understanding of the dos and don’ts of HFMD.

“As a leading brand in hygiene and sanitation solution for consumers, Antabax is committed to providing regular education and continuous access to strengthen healthy and hygenic habits, and together creating a healthier and cleaner community. Good personal care, good hygiene especially hand hygiene may help prevent the spread of HFMD. Through Antabax product solutions, we trust that parents and teachers play an important role in teaching children to wash or sanitise their hands frequently before and after eating, as well as before and after going to the toilet, after group activities or touching suspect surfaces, and avoid sharing or touching other children, sharing water bottles, food or toys[2].  Provide your child with their own sanitiser and show them how to use it, and when to use it too! Clean hands keep us safe,” says Chua Su Fee, Marketing Manager from Antabax. She further remarked that this activity is only the beginning of Antabax’s long-term commitment to continuously contribute and bring a positive impact on Malaysian families.

REALKids TTDI #BaxInAction

Speaking on the partnership with Antabax, Ng Ming-yan, Operations Manager at R.E.A.L Kids says, “We are glad to partner with Antabax once again, as the brand continues to educate and raise awareness on infectious diseases that affect children in a creative and timely manner. We would also remind parents to reinforce good hygiene behavior at home, and to wipe down their little ones’ belongings to reduce the spread. Always remind your child to keep their hands away from their mouth, and if they are unwell do not send them to school but take them to a clinic or hospital for diagnosis[3].”

Antabax will be sharing educational materials and tips on reducing the spread of HFMD, which will be distributed to all R.E.A.L Kids students nationwide.  Content includes creative discussion and activities sheets for students developed by teachers and caregivers on reducing the risk of HFMD.  The brand continues its role as an enabler to encourage parents, students and teachers to get back in action by emphasizing good personal hygiene practices, which is in-line with its #BaxInAction theme.

The brand will be contributing its products including antibacterial sanitizer spray, bar soap and antibacterial wipes which able to kill 99.9% of germs and give parents peace of mind about their child’s hygiene.

A promotional voucher that can be used on Antabax products purchase is provided to support parents in making their next Antabax purchase.

For more information on Antabax, please visit http://www.lamsoon.com.my/ or follow us on Facebook https://www.facebook.com/Antabax.Malaysia/ and on Instagram https://www.instagram.com/antabax.

About Antabax

Antabax, established in 2004, is a leading Malaysian anti-bacterial personal care brand. Specially formulated with Derma Protect Technology, its products contain Micro Moisture Serum with skin vitamins, leaving skin smoother and healthier while keeping one protected from infection causing germs.  The products are dermatologically tested, in which the range includes shower cream, hand soap, bar soap, hand sanitizer and cleansing wipes in a series of contemporary fragrances to suit every mood.

The award-winning halal certified brand is also known for its commitment and care towards building more active and hygienic communities.  Fuelled by innovation, Antabax’s vision is to make quality health and hygiene products within the reach of all, building good habits that will last a lifetime.

About REAL Kids

REAL Kids is Malaysia’s largest owner-operated preschool network with 45 centres across the country. For 35 years we have provided affordable quality preschool education to more than 15,000 children. With multi award-winning programmes and well-trained teachers, we are dedicated to the vocation of moulding children to be intelligent, multi-lingual, happy and confident. REAL Kids is recognised as Malaysia’s best preschool in the Parenthood Parents’ Choice Awards for years in a row.

[1] https://kpkesihatan.com/2022/06/21/kenyataan-akhbar-kpk-21-jun-2022-situasi-semasa-kejadian-penyakit-tangan-kaki-dan-mulut-hfmd-di-malaysia-me-24-2022/

[2] https://www.cdc.gov/hand-foot-mouth/about/prevention.html

[3] https://www.cdc.gov/hand-foot-mouth/about/prevention.html

 

 

RDP attacks in SEA grew 149% from 2019 to 2021; targeted devices of WFH employees

By
Tan Heng Hong
-

27 June 2022

Employees hastily placed on remote work setup kept most of Southeast Asia’s businesses afloat when pandemic hit in 2020. Unfortunately, it was also remote work that caused some headache for companies that were struck with RDP attacks, which are not even going away soon, according to Kaspersky.

Data from the cybersecurity company showed remote desktop protocol (RDP) attack attempts among Kaspersky users in Southeast Asia increased by 149% from 2019 to 2021. The RDP attacks recorded in the region was only 65,651,924 in 2019 but ballooned to 214,054,408 in 2020 when most of the region’s workforce were forced to temporarily leave their offices to work from their homes full-time.

In 2021 when employees were given the flexibility to work back on-site and remotely, RPD attacks attempts in SEA declined on an average of 20% compared to 2020 but the numbers are still higher than in 2019. RDP attack attempts in Singapore even grew by 6.85% in 2021 compared to 2020.

But what exactly is RDP?

RDP or remote desk protocol is Microsoft’s proprietary protocol that enables a user to connect to another computer through a network of computers running Windows.

RDP is widely used by both system administrators and less-technical users to control servers and other PCs remotely but this tool is also what intruders exploit to penetrate the target computer that usually houses important corporate resources. Microsoft 365 remains the preferred productivity software in the business sphere, followed by Google Workspace.

When devices are outside the company’s local network, away from the protection of the IT department, confidential information will always have a huge potential to be stolen or lost due to carelessness.

With the first wave of lockdowns, computers that have been hurriedly made available to remote workers were incorrectly configured. This scenario provided an opportunity for cybercriminals to launch attacks, particularly using brute-force attack attempts (systematically trying to find the correct username-password pair) to successfully get remote access to the target computer in the network.

“The experience during the pandemic has put forth a collective clamor all over the world to shift to a hybrid work setup. Sectors such as finance, information, management, and professional services have shown to benefit from working and collaborating remotely,” says Yeo Siang Tiong, general manager for Southeast Asia at Kaspersky.

“The hike in RDP attacks during this period is not unique to the SEA region. Globally, this type of threat rose 120% from 2019 to 2021. Given that remote work is here to stay, we urge companies to seriously look into securing their remote and hybrid workforce to protect their data,” he said.

How to stay safe?

Kaspersky experts foresee that attacks on remote-access infrastructure (as well as collaboration tools) are unlikely to stop any time soon. So if you currently use RDP in your work, Kaspersky experts advise to take all possible protection measures, such as:

  • Use different strong passwords to access different corporate resources
  • Update all software and apps on employee devices to the latest version
  • Enable access to your network or make RDP available only through a corporate VPN
  • Use Network Level Authentication (NLA)
  • If possible, enable multi-factor authentication
  • If you don’t use RDP, disable it and close port 3389
  • Give employees basic security awareness training which can be done online. Kaspersky and Area9 Lyceum have a free course to help staff work safely from home
  • Ensure your employees are equipped to securely work from home and know who to contact when faced with an IT issue
  • Use a reliable corporate security solution that will be installed on all employee devices, as well as solutions for tracking equipment in case of loss. Choose one with network threat protection such as Kaspersky Integrated Endpoint Security that includes log inspection functionality to configure monitoring and alert rules for brute force and failed login attempts
  • Where possible, use encryption on devices used for work purposes
  • Ensure access to the latest threat intelligence to boost your protection solution. For example, Kaspersky offers a free COVID-19-related threat data feed
  • Make backup copies of critical data

To help companies build their cybersecurity capacity, Kaspersky is offering its Endpoint Detection and Response Optimum at 35% off. Interested companies can visit this link to know more.

Read Kaspersky’s full 2021 Threat Landscape Report for Southeast Asia here https://kasperskysea.co/premium_report.

Click here to purchase Kaspersky solutions on Shopee.

 

Sunkist Pistachio Milk Promotes Vitamin E Benefit for Body Protection

By
Tan Heng Hong
-

Monday 27 June 2022 – In everyday busy schedule, our body is inevitably exposed to air pollution either it is from traffic or from industrial areas. This air pollution has both short and long term effects to human body, the easiest way we are educated to follow is to protect ourselves by wearing masks and washing our hands regularly.

Apart from these behaviors, we should not forget to maintain healthy habit for the protection of our inner parts as well. Sufficient vitamins and nutrients consumption is to be referred.

Vitamin A from vegetables helps decrease inflammatory areas in our body. Vitamin C from fruit improves eye health and adds collagen to our skin. Vitamin D from fish oil and grains help maintain the level of calcium and phosphorus in our blood. Moreover, vitamin E helps slow down the breakdown of blood cells, prevents blood clots and antioxidants.

Sunkist Pistachio milk is rich in vitamin E, Protein, and Calcium. Pistachios help promote heart health, decrease cholesterol level, antioxidants and great for digestion system from high fibers. Sunkist Pistachio milk is free from lactose, gluten, soy and dairy products.

Sunkist Pistachio milk is available in 5 flavors including Unsweetened, Original, Chocolate, Thai Tea, and Banana Puree in 180ml size (3 cartons/pack) at 68 baht and 946 ml size at 109 baht at leading stores nationwide. For online shopping, please visit our LINE Official: @Heritagethailand, Shopee: Heritage Official, Lazada and JD Central: Heritage. For more information please call 02-813-0954-5 or follow Sunkist’s activities at www.facebook.com/SunkistTH, IG: sunkistThailand and our website www.heritagethailand.com.

 

Etika and UKM Proclaiming “It’s Time For Our River”

By
Tan Heng Hong
-
More than 300 participants attended "It's Time for Our River" campaign held at Sungai Langat Recreation Park, Bangi to help clean up the river.
Etika in collaboration with UKM to strengthen sustainability commitment to a cleaner river
for World Environmental Day

KUALA LUMPUR, 28 JUNE 2022 – Rivers play a significant role in the environment as they create life wherever it flows, be it for flora and fauna, or to living beings. Unfortunately, humankind has failed to recognise the value it gives to all living beings, which resulted in a significant level of pollution to our rivers today. Etika Sdn Bhd (“Etika”), one of the leading halal beverage manufacturers in Malaysia, is determined to tackle this issue by introducing “It’s Time for Our River” campaign, further strengthening its commitments toward sustainability in conjunction with World Environment Day 2022.

Through “It’s Time for Our River” campaign, Etika’s and UKM’s representatives educated community members on the importance of sustaining our water resources for biodiversity conservation.

“It’s Time for Our River” is a collaboration with one of the renowned universities in Malaysia, Universiti Kebangsaan Malaysia (UKM), focusing on promoting river water quality treatment through an engaging exhibition with a biological approach, while educating community members on the importance of sustaining our water resources.  Etika is working closely together with UKM’s Faculty of Science and Technology (FST) by doing their first river clean-up programme that was held recently at Sungai Langat Recreation Park, Bangi.

“Over the years we witnessed a degradation in water quality due to heavy pollution caused by irresponsible individuals and this has caused growing concerns to our environment, especially how we are treating our rivers. Each of us has some level of accountability for its current state. However, not everyone is aware of where or how to begin when it comes to caring for the environment. Because of this, the faculty members of FST have been very involved to share with us their knowledge and expertise on how we can accomplish this,” said Santharuban Thurai Sundaram, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei).

“With more than 300 participants attending to help clean up the river, we are truly pleased to see the turnout as this proves there are individuals who still care for the environment. In light of this, we are confident that we can continue efforts as such to have our rivers being cared for, and future generations can enjoy the fruits of our labour,” added Santharuban.

The campaign participants also prepared a few exhibitions to educate the community on how to preserve and assess the river’s health through various activities to promote some of the services that can be done for biodiversity conservation and nature-based solutions – such as water sampling demo and water quality analysis by Water Analysis and Research Centre (ALIR), AQUASense drone demonstration and more. The programme became a colourful spectacle as participants painted the staircase with motivational slogans to serve as a gentle reminder for others to maintain the river clean for future visitors to the river area.

Etika provided participants with refreshments during the river clean-up to keep them energised throughout the day.

“It’s Time for Our River” is also a part of Etika’s efforts in contributing to preserve and prolong the planet’s resources that will drive a positive impact and better management of resources. With the roadmap that Etika has mapped out for a sustainable and resilient future, they are determined to meet their own Sustainability Goals through other projects initiative such as Solar panel installation, purchase of Green Energy from the grid, repurposing plant waste to fertiliser in reducing landfill and other endeavours that will reduce carbon emission and conserve water.

“Etika has always been in the business of ensuring that our sustainability practices and initiatives align with our mission to become a greener corporation for our consumers, communities and environment. Efforts such as this will not only lead the organisation to become sustainable but will also respond to pressing environmental and societal challenges which being one of the leading brands in the FMCG industry, we want to drive impact on a larger scale,” Santharuban asserted.

As the river is a gift of life, Etika is making sure that it is being upkeeped to the best of its ability by taking the initiative to care for the environment – carrying the dream of a green future filled with crystal clear rivers and oceans surrounded by lush forests that is full of life for future generations to enjoy.

Introducing OATSIDE in Thailand, a new oat milk born in Singapore and made delicious

By
Tan Heng Hong
-

The first “full-stack” oat milk brand from Singapore, OATSIDE is now available in three variants at select retail locations

17 JUN 2022 – Developed amid the pandemic by Singaporean Benedict Lim, OATSIDE is one of the first “full-stack” oat milk brands to originate from this part of the world, with in-house manufacturing capabilities and full control over its sourcing and production process.

“We know that taste is often a barrier for more people adopting sustainable milks, so our goal was to develop an oat milk that could overcome these perceptions. It was a challenge developing the right product with existing setups at contract manufacturers in the early days, so we took the longer approach of building out our own production line that allowed us more customisation and control over the oat extraction process,” said Benedict Lim, Founder and CEO of OATSIDE.

A delicious alternative to dairy, OATSIDE will have the lactose intolerant among us punching the air. And because we love our planet (and really don’t want to move to Mars), OATSIDE was also created with our home in mind – the production of oat milk requires 90% less land and water, and produces 70% less emissions as compared to cow’s milk. In line with our mission to be sustainable without tasting sustainable, OATSIDE sources Rainforest-Alliance certified ingredients and uses recyclable paperboard packaging (from Forest Stewardship Council certified sources).

Get excited, because we are introducing not one, not two, but three delicious oat milk variants – Barista Blend, Chocolate and Chocolate Hazelnut all of which will have you wondering: how is this not dairy?

“I can’t wait for everyone to join us on the OATSIDE. We’ve worked really hard to develop a plant-based milk for Asia that doesn’t feel like a compromise on quality, taste or texture. We hope to contribute to a growing stable of plant-based products where picking the sustainable option no longer tastes of ‘doing your part. We also have brand partners who use OATSIDE as a vital ingredient in drinks and snacks, providing excellent products to Thai customers. Among these partners are The Coffee Club, True Coffee, MollyAlly, Chikalicious, and Chaen Tea,” said Benedict.

OATSIDE oat milk is currently available in three flavours in 1,000 ML at nearby supermarkets: Barista Blend (115 baht), Chocolate (115 baht), and Chocolate Hazelnut (130 baht). These incredible products will soon be available on the Shopee and Lazada online shopping platforms. Those interested can taste fantastic menus made with OATSIDE milk at partner stores such as The Coffee Club, True Coffee, MollyAlly, Chikalicious, and Chaen Tea. You’ll be surprised at how wonderful these plant-based milk products are.

Monde Nissin Singapore has pre-launched &SO delicious meat-free products

By
Tan Heng Hong
-
Image provided by Specialty & Fine Food Asia

Monde Nissin Singapore has pre-launched a new range of &SO delicious meat-free products catered to the taste profiles of Asian and put in place The Green Protein Hub, a plant-based accelerator food hub to provide startups, manufacturers, and food service channel a leg-up from ideation to commercialization. This further strengthens the company’s commitment to championing innovative food products as among our solutions that enable food security – with emphasis on bringing sustainable food innovations to its home region.

Image provided by Specialty & Fine Food Asia

About &SO (Andso)

Ensō is a Japanese word meaning “circle” and a concept strongly associated with Zen. Ensō symbolizes absolute enlightenment, strength, elegance. We replace with the &(Ampersand) to represent “and” signify essence of the brand where the mixture of different ingredients and flavors creates the uniqueness that is like no other.

Image provided by Specialty & Fine Food Asia

&SO

• is a home grown brand in Singapore that offers delicious, convenient, and exciting Asian cuisines inspired by hawker food and local chefs;

• is a unique blend of plant protein and mycoprotein, derived from a naturally occurring fungus through the process of fermentation; and

• is highly nutritious, high in fibre, yet low in fat and caloric content, which makes it ideal food source for a healthy, meat-free or flexitarian diet.

• This means meat free-dishes can be delicious and nutritious while feeling right at home.

New Frestea Nusantara Original Jasmine Tea reinforces authenticity

By
Tan Heng Hong
-

The Coca-Cola Company has unveiled Frestea Nusantara Original Jasmine Tea in Indonesia. The latest RTD tea is a typical jasmine RTD tea, which is popular in Indonesia. What makes this RTD tea interesting is the choice of word ‘nusantara’, an Indonesian word for the Indonesian archipelago. The use of the world nusantara helps to reinforce the idea that Frestea is an authentic Indonesian jasmine tea. The marketing message on the ground is that Frestea Nusantara is an authentic home brewed tea.

The push into orginal jasmine tea taps into the healthy lifestyle trend and to mitigate the performance of its existing fruit-based RTD tea.

KHIND INTRODUCES MALAYSIA’S FIRST RENT-TO-OWN SCHEME FOR HOME APPLIANCES

By
Tan Heng Hong
-

Kuala Lumpur, 24 June 2022 – Local home consumer electrical appliances maker, KHIND, has introduced a first of its kind rent-to-own scheme in a bid to provide Malaysians with easy accessibility to a selection of their products. The scheme represents an affordable solution to acquire quality home appliances that are reliable and trendy during a time where Malaysians are financially affected by the toll of the pandemic.

Currently available to households in the Klang Valley before rolling out to other areas and states, the rent-to-own scheme allows customers to gradually pay for their desired product through an instalment plan where upon completion, will retain full ownership. KHIND knew that easing the payment process through instalments would allow Malaysians to maintain their lifestyles by making a selection of their products more affordable. KHIND’s ethos is to allow their customers to ‘Experience More’, and the rent-to-own scheme allows them to do so in a manner that is easy on the wallet.

KHIND Holdings Berhad CEO, Mr Adil Jimmy Mistry

“This is certainly a big milestone for us at KHIND, to be able to affordably offer a range of our products for Malaysian households to own. This is part of our mission to make everything easier for users of KHIND products, who are ultimately at the centre of everything we do. We believe in giving our customers the best value for money, without compromising on quality, while keeping with current trends. In this regard, we are proud of our roots as a Malaysian success story, championing the needs of all Malaysians over generations,” said Mr. Adil Jimmy Mistry, Group Chief Executive Officer of KHIND Holdings Berhad.

One of the most sought after products is the KHIND washer dryer, that affords users a hassle free laundry experience with the rent-to-own monthly payment plans over a period of 36 months (RM 99 per month), 24 months (RM 139 per month) and 12 months (RM 259 per month), which includes free delivery, installation and a 30-day trial period.  After the respective payment period selected, customers can keep the machine, with no additional payment.

Best of all, customers who sign up for the 36-month plan before 30 June 2022, will only need to pay RM 1 for the first month, with the RM 99 monthly payment resuming on the second month onwards.

To ensure the machine operates at its optimum efficiency, KHIND is also offering a free annual care service plan (worth RM 400 per service) throughout the duration of the payment period, regardless of the plan selected. This service, which comes at no additional costs, includes levelling, cleaning and disinfection of the machine’s tumbler, and the cleaning of various components including the inlet valve, drainage pump filter and the detergent drawer.

So, what are you waiting for? Equip your household with trendy and high-quality home appliances today with KHIND’s rent-to-own scheme. Offers like these certainly don’t come by very often, and this is definitely one worth looking into. For more information, visit www.khind.com.my/R2O or WhatsApp +6018 223 3389.

About KHIND

KHIND (pronounced as “Keen”) had its humble beginnings in 1961. Founded by Mr. Cheng King Fa, the business started out as small electrical appliance repair shop in Sekinchan and paved the way for KHIND Holdings Berhad, a Malaysian-born electrical and electronic appliances company that distributes to over 58 countries currently. Guided by its mission, “We Make Everything Easier for You”, KHIND is committed make it easier for consumers to Buy, Use, Clean, Store and Service its products. KHIND offers affordable, reliable and trendy electrical appliances that make daily life easier with the ultimate goal to empower consumers with more time to “Experience More” in life.  For more information, visit www.khind.com.my

Click here to purchase KHIND products on Shopee.

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