PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) has launched Milkuat Susu Botol Tinggi Vitamin C to offer stronger immunity protection for children. The latest flavoured UHT milk comes in three flavours – yogurt, strawberry and orange packed in a 180ml PET bottle. The vitamin C (90mg/bottle) meets 100% of RDI.
MilkLife, which is the first lactose free milk brand in Indonesia, has launched MilkLife Kurma UHT Milk in conjunction with the start of Ramadan. Flavoured milk with kurma or dates is popular as it taps into consumer understanding of kurma as a nutritious food to break the fast. Kurma is also naturally sweet to appeal to Indonesian consumers who have a sweet tooth.
Ramadan deals up for grabs for those wanting to stay healthy and active
KUALA LUMPUR, 31 March 2022 – Amazfit, a premium smart wearable hardware brand owned by Zepp Health Corporation (“Zepp Health”), is going to “Up Your Game” by harnessing the power of technology and science to free more people to live their passions and express their active spirits with its series of smart hardware designed for a healthy and sporting lifestyle.
Powered by the Zepp operating system, Amazfit connects smart devices, big data as well as sports and health management service to provide multiple personalised wearable and user experiences. Its smart devices are catered for daily or outdoor use related to health and sports, including true wireless stereo sports earbuds, smart treadmills, smart body composition scales and sports gear.
Jacob Jin, Director of Amazfit Southeast Asia, said, “Amazfit is one of the most preferred brands of young people around the world who pursue an active and positive lifestyle at the cutting edge of fashion and technology. We now have over 100 million active users of our products that include watches, bands, earbuds, fitness gear and other accessories.”
“We are excited to launch Amazfit special Ramadan deals in April for our smart watches, where AI engines embedded in these smart devices can monitor heartbeat, exercise modes, blood-oxygen saturation levels, sleep status and breathing while sleeping, giving a better insight on how the body performs while active or at rest.”
Amazfit is offering special Ramadan deals in April for its smart watches that are applicable on these specific dates: 4 April, 5 April, 18 April and 25 April 2022. Purchasers who buy the T-Rex Pro on these dates will get a free Amazfit mask, those who purchase the GTS 3 and GTR 3 series of smart watches will get free hair bands and mask while those purchasing GTR 3 Pro will get free hair band, mask and bottle. Gifts are available while stocks last.
The T-Rex Pro is designed for those who pursue an active outdoor lifestyle as it supports four Global Navigation Satellite Systems, 10 ATM water-resistance, a blood-oxygen saturation measurement system, a weather tracker, a sunrise and sunset monitor, a current moon phase display, a compass and barometric altimeter, ultra-long 18-day battery life with typical use, and over 100 different sports modes.
Amazfit’s other smart watch models include the Bip U Pro catered for those seeking a healthier and more active lifestyle to keep fit or stay in shape. The Bip U Pro come with 50 watch faces to suit mood and outfit or users can upload their photos for a more personalised watch face. Those wanting to stay fashionable and at the same time enjoy sports can go with the GTS 2 mini smart watch with its ultra-slim and light design. It also comes with over 60 built-in sports modes for a complete indoor or outdoor sports experience.
To know more of the Ramadan offers, please go to www.amazfit.com/en or to Amazfit’s e-commerce partner platforms on Shopee and Lazada.
23 Mar 2022 – Charoen Pokphand Foods Public Company Limited (CPF), one of the world’s leading integrated agro-industrial and food business, announced a first-of-its-kind partnership with Future Meat Technologies, a leading cultured meat company.
CPF and Future Meat Technologies aims to develop hybrid cultured meat products for the Asian market, matching the unique consumer preferences of the Asian continent and leveraging the company’s knowledge of the market demands and vast distribution network in the region. The announcement comes months after Future Meat Technologies launched the world’s first cultured meat production line just south of Tel Aviv capable of producing up to 500 kg of products a day.
Future Meat products are uniquely non-GMO as their technology allows chicken, lamb, pork, and beef cells to grow forever without the use of genetic modification. Proprietary engineering technology, also allowed the company to produce cultured meat products for less than $16 per lbs.
Prasit Boondoungprasert, CEO at CPF said “After the first launch of CPF’s plant-based products under the Meat Zero brand last year, we have received exceptional recognition from the market both in Thailand and the Asian market. This year we will be rolling out to other parts of the world, including USA and the European markets. Cultured meat is another exciting technology, having the same sustainability and animal welfare proposition as plant-based meat. It can also offer new properties to satisfy future consumer needs and will be a key part of our ambition to be one of the leading alternative protein companies. Future Meat is one of the technology leaders in this field, and we are excited to be working with them to combine our expertise and deliver exceptional products for the Asian markets.”
“We are incredibly excited about the opportunity to expand our activity and to work in Asia”, said Prof. Yaakov Nahmias, the company’s President and founder, “Our technology is uniquely suited to meet the rising demands for quality protein in Asia at a time of dwindling environmental resources. It is time to meet this challenge head on to secure a future for all coming generations”.
Moses Talbi, EVP Finance & Business Development at Future Meat added “We are eager to partner with CPF, a world leading food company which truly believes in delivering quality products while maintaining the sustainability of our plant. Future Meat is proud to embark in this partnership”.
Subway Thailand has released Plant-Based Garlic & Herb Patty featuring CP Foods’ plant-based meat brand Meat Zero. The new high fibre and high protein meal is priced from THB 119.
Plant-Based Garlic & Herb Patty is designed to capture a growing flexitarian consumer base in the country.
Thanakorn Thanawarith, Founder and Director of About Passion, said the consumers are increasingly giving more and more concern about their health. Meanwhile, plant-based meat becomes increasingly popular. Subway, wanting to increase the choice for the healthy people, jointly developed new product with MEAT ZERO, using the strengths of both brands to create DIY food with the main ingredients from “Plant-Based Garlic & Herb Patty”.
As a major food conglomerate, CP Foods is able to leverage on its strength to bring on board more partners to include Meat Zero into their menu.
From Baking Demos to Classic Raya Treat Recipes, Celebrate Eid al-Fitr with A Truly Golden Experience
KUALA LUMPUR, 28 March – Joining in the festivities, Anchor Food Professionals welcomes Ramadhan with a meaningful and rewarding campaign that embodies the spirit of togetherness and humility. With the anticipation for a joyous Eid al-Fitr after two long years being unable to celebrate due to the pandemic, Muslims are excitedly preparing for Raya 2022 with gratitude for being able to spend the holidays with loved ones.
Through the ‘Jom Raya, Jom Anchor’ campaign, Anchor Food Professionals has prepared a variety of festive and meaningful activities that deliver an elevated golden butter experience. Anchor Food Professionals invites Malaysians to experience the goodness and quality of Anchor New Zealand Butter in making some of Malaysia’s favourite Raya desserts such as Kuih Semperit or even dishes like butter chicken or prawn.
With its 135 years of dairy expertise, Anchor has provided assistance and supply to more than 10,000 restaurants, home bakers, and cafes across Malaysia and Brunei and will continue to do so by being part of the Raya celebrations this year. Anchor Butter is made from 100% pure New Zealand milk and has a rich, smooth, and creamy taste, making it a necessity for every household this Ramadhan and Hari Raya. Free from additives, preservatives, and colouring, while dishes prepared with Anchor Butter is distinctly flavourful creating mouth-watering experiences, desserts made with it gives out a beautiful golden appearance too.
In the spirit of Ramadhan and Eid al-Fitr, Anchor Food Professionals has prepared exciting community outreach initiatives and support for home bakers, chefs, and SMEs. Kickstarting the trail is the recipe demonstration hosted by Anchor Food Professionals on Facebook Live on 21st April 2022 at 8:30 pm. Viewers will have the opportunity to learn from a professional Anchor chef on how to make Biskut Semperit Lemak Bercheese, the perfect creamy butter cookie to share with loved ones this Eid al-Fitr.
Anchor Food Professionals will also be organizing ‘Jom Baking Bersama Anchor’ Online Class open to the public for the opportunity to learn baking tips and techniques from an industry professional on 16th April 2022 at 11 am. In addition, throughout April, Anchor Food Professionals will be ramping up baking inspirations for Eid al-Fitr by sharing weekly curated Anchor recipes on Facebook and Instagram. From the classics like Kuih Semperit and Biskut Makmur to fusion treats like Kastengel and Brown Butter Cornflake Crunch, Anchor has prepared a variety of recipes catered for the diverse palates.
“We are truly excited about the upcoming festive season; we’ve prepared various initiatives with the hope to inspire and uplift Malaysians through creative recipe ideations and community outreach. The month of Ramadhan and Eid al-Fitr is known for its abundance of blessings, and this is what we hope to share with our loyal customers and partners,” said Jack Tan, Foodservice Director, Fonterra Brands Malaysia.
Further adding to the golden experience, Anchor Food Professionals has an ongoing ‘Jom Raya, Jom Anchor Contest’, from 1 March – 2 May 2022 where participants stand a chance of winning prizes worth up to RM69,000. To join the Jom Raya, Jom Anchor contest, participants can simply upload a receipt with minimum spending of RM30 worth of Anchor products.
Through the ‘Jom Raya, Jom Anchor’ campaign, Anchor aims to inspire culinary experts and SMEs as well as home bakers and aspiring bakers with delicious recipes for a truly golden Raya experience. For more information on Anchor Food Professionals and the campaign, visit the Anchor Food Professionals official website, or follow our social pages www.instagram.com/anchorfp.my and www.facebook.com/AnchorFoodProfessionalsMY.
About Anchor Food Professionals
Anchor Food Professionals foodservice team are true consultants; working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants and cafes. The team helps businesses with all aspects of their operations – from front-of-house presentation, pricing, and promotion, as well as enhancing yield and taste to providing exciting new menu ideas. Anchor Food Professionals uses their deep customer understanding, alongside their dairy expertise and Fonterra’s world-leading research and development capabilities to create high-quality dairy products.
KUALA LUMPUR, Malaysia, April 4, 2022 — In conjunction with the upcoming Ramadan and Hari Raya celebrations, Nutella Malaysia has launched its limited-edition Ramadan jars which feature quick and simple recipes that families can create to break their fast and enjoy happy family moments this Ramadan.
With the tagline “Taste of happiness, Taste of togetherness”, Nutella wants to add happiness and promote family bonding this Ramadan with the introduction of three quick and simple recipes that the whole family can enjoy – Fried Bread, Mini Tart and Breakfast Bite.
Sulabh Madhwal, Head of Marketing for Nutella Asia Pacific, said, “Nutella is one of the most popular spreads in the world and has earned it place on breakfast tables around the globe, so why not break fast with Nutella? We understand that with busy work schedules and daily errands, parents are looking for quick, simple and delicious recipes for their families Iftar, and with Nutella, we aim to give mothers a quick solution to happier and tastier family moments.”
The limited-edition Nutella Ramadan jars are available on shelves at all major retailers, convenience and groceries retailing at the same prices as usual 680g jars from April to May 2022. Nutella is also running an online photo contest where 20 participants will stand to win an Electrolux Oven Toaster each.
For more information, visit Nutella Malaysia’s Facebook page, YouTube page at Nutella Malaysia – YouTube, or visit www.nutella.com/my/en/. There are also plenty of Nutella recipes at www.nutella.com/my/en/get-inspired/recipes
Kuala Lumpur, 1 April 2022 – Malaysians are looking forward to celebrating Hari Raya Aidilfitri as the Holy month of Ramadan is just around the corner. With Raya songs playing in the neighbourhood, homegrown patisserie brand, Elevete Patisserie is ready to serve you with another year of their in demand Hari Raya Collection. This special collection will be available from 2 April to 4 June 2022 exclusively on Elevete’s website, ready for you to elevate your Ramadan and Hari Raya Aidilfitri celebration.
Elevete Patisserie started off with the ultimate goal of making the most sought-after macarons in town. Not forgetting its roots, the chef has crafted the seasonal Aidilfitri Fatcarons making it the highlight of their Raya collection. Inspired by popular Raya desserts, the festive flavours of coconut sago gula Melaka, pulut tai tai, and sirap bandung are now reinvented to become enticing fatcarons. These all-new flavours will be added to Elevete’s permanent fatcarons collection for you to bring them back home this Raya.
Elevete Patisserie started off with the ultimate goal of making the most sought-after macarons in town. Not forgetting its roots, the chef has crafted the seasonal Aidilfitri Fatcarons making it the highlight of their Raya collection. Inspired by popular Raya desserts, the festive flavours of coconut sago gula Melaka, pulut tai tai, and sirap bandung are now reinvented to become enticing fatcarons. These all-new flavours will be added to Elevete’s permanent fatcarons collection for you to bring them back home this Raya.
Hari Raya is all about getting together with your family and friends. Besides preparing delicious festive dishes, have the Buah Tangan as a Raya gift to warm your guests’ hearts. “Buah Tangan” means souvenirs in Malay. Comes in a set of three jars, your guests will surely be delighted by this combo of Elevete’s Pineapple Tart, Semperit cookies with cherries, and Almond London.
Sweeten up your dessert table with these lovely Raya delectables during this Ramadan. Meriah Treasure has successfully made its comeback as the Malays say it has really lived up to its name. “Meriah” which brings the meaning of celebrating with happiness, is a treasure platter gathering six flavours of cake bites with six pieces each for your party table. Not enough to hype the party up? Get the set at a doubled size for 24 pieces of each flavour!
Next up on the menu, we have Roulade Rasa Sayang, a mid-size sharing plate of light and fresh pandan sponge roll layered with swiss meringue coconut buttercream and gula Melaka syrup. It’s a piece that brings out the familiar flavour of the traditional kuih, ondeh-ondeh. Looking for something new? Try out the Bunga Telang Bar, a cake version of the chef’s favourite kuih – Pulut Tai Tai. Inspired by it, this cake bar is layered with modern sous vide kaya, pulut tai tai and light coconut buttercream. It’s either green or blue!
If you are the type who just wants to try every item at a buffet, Elevete has fulfilled you with the Aneka Aidilfitri. Putting together slices of their Raya delicacies including the Roulade Rasa Sayang, Meriah Treasure, Buah Tangan and AidilFitri Fatcarons, this platter is also inclusive of the Bunga Kantan Macaron to bless your taste buds. Speaking of this Bunga Kantan Macaron, it will also be made available this season, to join the Box of 12 Assorted Macarons in Elevete’s permanent menu, named Ramadan Manis Macarons. Additionally, Elevete will be offering an option that has a themed sleeve wrapped around the macaron box to suit the occasion, making it a cherry on top for your loved ones in this spirit of gifting and generosity during Ramadan.
Are you a cupcake lover? Opt for the Eid Mubarak Cupcakes this fiesta, topped with sugar-coated Raya elements on Elevete’s signature cupcake line-ups which are pandan, red velvet, and butterscotch.
Elevete Patisserie’s Ramadan and Raya Special is now available online on Elevete
Patisserie’s official website. Pre-order your choice of their Hari Raya collection now at
https://www.elevete.com.my/collections/ramadan-raya-2022.
Elevete Patisserie is also available on Cake Rush, Cake Together, Eat Cake Today, and Grab.
Origina, which dairy drinks in a pouch in Malaysia, now has a new look and better taste with improved formula. You can also get the new Origina Dates Caramel exclusive at 7-Eleven and Origina Tamar Raisin with Saffron Milk for this coming Ramadan.
The new pack design comes with stronger communication on the provenance of the fresh milk, which is said to be imported from Australia. The pack also has a section on the front of pack highlighting how the drinks are free from the “nasties” such as cholesterol, preservatives, added sugar and colouring. Such communication helps consumers to make more informed decisions.
Thailand’s General Beverage has introduced Vitaday Vitamin Water with Milk Tea flavour under the new Cafe Series, which brings the milk tea flavour into the vitamin water segment. The vitamin water is fortified with vitamin B complex and is free from sugar, calorie and sodium.
The functional drink helps to nourish the nervous system and brain, strengthens red blood cells and improves the skin.
The milk tea flavour adds an indulgent twist to the vitamin water category. The drink also has 7.61mg caffeine per 100g.
General Beverage has also launched Vitaday Herbal Water with ginseng extract (500mg) and vitamin C (200% Thai RDI). The immunity-boosting beverage combines the benefits of ginseng and vitamin C and is free from sugar and calorie.
Both examples show how General Beverage is innovating with flavour (eg milk tea) and the ingredient mix (herbs and vitamins) to provide different functional health benefits.
General Beverage saw its revenue in 2020 rose 12.35% year-on-year to THB 1.8 billion with net profit at THB 67 million, down 9% year-on-year, according to figures from the Department of Business Development.
Vitaday held a market share of 35% in the vitamin water segment in Thailand, Yanhee with 32% and B’lue with 9%, according to NielsenIQ: Retail Index Feb 2022.
