Srinanaporn Marketing PCL (SNNP) has unveiled an innovative jelly drink that also contains tiny, colourful beads for a different mouthfeel. Known as Jele Light Fresshy, the latest product is a jelly carrageenan with konyakku powder and 15% white grape juice with the choice of strawberry and blueberry flavour. Jelly Light Fresshy (125g) comes in a standup pouch and is available at 7-Eleven.
KUALA LUMPUR, 26 May 2022 – Nando’s Malaysia is releasing an all-new limited-edition flavour, which is the fiercest flavour yet. Friends, say hello to the Vusa XXHot flavour, which is on the highest level of Nando’s PERi-ometer that you all know and love. Yes, it’s above Extra Hot and, yes, it’s a new world of flavour and heat! From now until 4 September 2022, daredevils who’re looking to challenge themselves can enjoy the new Vusa XXHot Flavour in all your favourite ways of enjoying Nando’s.
Since 1998, Malaysians have grown to love Nando’s for its delicious and fiery PERi-PERi chicken, and also for the fun, warm, colourful and multicultural vibe inspired by our South African roots. Likewise, Nando’s too shares the love with our fans in Malaysia by continuously improving the dining experiences at Nando’s restaurants and innovating the much-loved recipes. That’s why limited-edition flavours or meals are regularly introduced (and sometimes kept permanently!) on the menu. In May 2022, Nando’s Malaysia unleashed its fiercest flavour yet – the Vusa XXHot. It’s flavourful, it’s spicy, and it’ll challenge even the bravest of diners!
In the Zulu language, Vusa means “excitement and fire”; so Nando’s fans will be in for an eternity of both when they try this new flavour. Vusa XXHot is made using an age-old recipe featuring a combination of African Bird’s Eye Chilli, lemon and garlic. (That’s it, we promise. No actual magma was added in!) You’ll experience intense heat, intense flavour, and the South African spirit, all in one bite.
“We’re very proud and delighted that all Malaysians love the flavourful chicken of Nando’s. Whether it’s Lemon & Herb or Extra Hot, or something in between, there’s always a delicious meal for everybody at their favourite Nando’s restaurant. This time around, we thought we’d fire it up with the Vusa XXHot, our fiercest flavour yet. We know that Malaysians love delicious spicy meals, and we believe that this limited-edition flavour will deliver plenty of spice, flavour and heat. All I’ll say to our fans – Be prepared to have your socks blown off!” said Chai Hui Fung, Chief Commercial Officer, Nando’s Malaysia.
Feeling the heat already? Put your tongue to the test with the Vusa XXHot Meal, featuring a ¼ chicken, two sides and one bottomless drink for only RM27.90. For those who order the Vusa XXHot Meal, you’ll get to enjoy the Bottomless Frozen Yogurt at only RM2.90! (At selected Nando’s restaurants only.) It’s the most delicious way to extinguish any fire.
Do you want to win 50 meals from Nando’s? Then take on the #VusaXXHotDay challenge! On 11 June 2022, Nando’s Malaysia is hosting a social media extravaganza for all fire-breathers. All you have to do is make your way (early!) to any Nando’s restaurants to eat four Vusa XXHot-flavoured wingettes and drummettes within three minutes or less. Film yourself taking on this fiery gauntlet of deliciousness and tag @NandosMY and #VusaXXHotDay on Facebook, Instagram or TikTok. The top three most creative video submissions will each win 50 meal vouchers! Stay tuned to Nando’s social media channels after #VusaXXHotDay, because there’ll be a compilation video to celebrate all participants and toast the winners.
The Nando’s Vusa XX Hot meal is now available in outlets nationwide until 4 September 2022. And if you couldn’t make it for #VusaXXHotDay but would still like to film yourself trying out the meal, just tag @NandosMY on Instagram or Tiktok so that everyone can watch too! For more information, please visit www.nandos.com.my, or follow Nando’s Malaysia at www.facebook.com/NandosMY, https://www.instagram.com/nandosmy/, or https://www.tiktok.com/@nandosmy.
URC Philippines has made available two new indulgent instant coffee mixes under its flagship Great Taste label. The two new products are Great Taste Supreme Toffee Hazelnut and Great Taste Supreme Black Forest Latte. Each sachet is priced at PHP 8 (RSP), making it an affordable treat.
URC has also launched an affordable 1.8g Great Taste Granules Strong Concentrated Coffee Powder.
CP-Meiji has introduced RAY, a new barista milk to make specialty coffee. RAY is described as having a rich milk texture and is 100% made from real cow’s milk. It scores well in sensory data in terms of body, creaminess, sweetness and savouriness.
More details about RAY can be found here: https://www.cpmeiji.com/meiji-ray
CP-Meiji’s launching of RAY comes at the right time to ride the recovery of the foodservice sector, which has been battered by the pandemic in the past two years.
Coca-Cola Zero™ Sugar launches new #ZeroWords campaign, showcasing creative interpretations of its ‘too good for words’ taste.
Kuala Lumpur, 23 May 2022 – Coca-Cola Zero Sugar launches its latest global campaign called #ZeroWords designed to challenge and inspire centennials, or the Generation Z fans — for whom social media is their go-to source of entertainment — to interpret the effervescent or fizzy taste of Coca-Cola Zero® without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs.
Rina Surya, Frontline Marketing Director, Coca-Cola said: “We’re excited to have the Gen Zs try out the great taste of Coca-Cola Zero Sugar and have them interpret how its taste is too good for words. We are looking forward to the creative visual interpretations that these young people will come up with in this latest #ZeroWords campaign.”
Globally, Coca-Cola has gathered inspirational non-verbal creators to interpret its indescribable taste, without using words, in a series of visually dynamic films, to be launched on their social platforms.
In Malaysia, Coca-Cola is working with different and talented local content creators who can show people how they too can express themselves with zero words whenever they enjoy the great tasting drink of Coca-Cola Zero Sugar. The brand hopes to invite more people to also try and taste the delicious zero sugar drink.
Seeing how expressive and creative centennials are, Coca-Cola is releasing a collection of visually dynamic animated digital stickers to help bring to life the indescribable yet deliciously effervescent taste of Coca-Cola Zero Sugar – from exploding hearts to disco dancers to kiss marks. Free Coca-Cola Zero Sugar products will also be given away through free product sampling opportunities and fun social challenges that are rewarded in free product trial moments.
“Ultimately, what we want is for people to enjoy the moment that they are drinking an ice-cold delicious Coca-Cola Zero Sugar drink—focusing on how the taste makes them feel. And sometimes, words are not enough,” Rina concluded.
Coca-Cola Zero Sugar is available in convenience stores, supermarkets, and e-commerce channels. To learn more about Coca-Cola #ZeroWords, check out the hashtag or visit the official pages of Coca-Cola on Facebook and Instagram.
Selangor, May 23, 2022 – Potatoes USA is celebrating World Nutrition Day with the theme “A World Of Flavours” which falls on May 28 with 20 key Malaysian social media influencers whipping up a repertoire of tantalizing and nutritious dishes using U.S. potatoes as a key ingredient, at the TCH Foodworks Culinary Workspace in PJ, recently.
U.S. potatoes, whether fresh or frozen, are a very versatile ingredient that could inspire a wide repertoire of dishes—from appetisers, soups, main dishes to desserts. In addition, U.S. potatoes are nutrient-dense providing energy, key vitamins and minerals and is more energy-packed than any other popular vegetables.
According to consultant dietitian Indra Balaratnam one medium U.S. potato provides about 110 calories of easy-to-digest calories, has zero cholesterol, zero sodium and zero fat. U.S. potatoes are also a nutrient dense vegetable making it a healthy food choice to maintain the family’s health.
One medium U.S. Potato contains 26 grams of carbohydrates (9% daily value) to fuel one’s muscles and brain, and protein to aid in building cells and muscles. In addition, U.S. Potatoes are rich in Vitamin C (30% daily value) which makes healthier meals and play a key role in supporting the body’s immune system.
Ms Tania Lee, a sports dietitian also shared tips on the benefits of U.S. Potatoes for those leading active, athletic lifestyles. “Potatoes can fuel the body and boost sport performance. Carbohydrates are a key fuel for muscles during exercise and for its recovery after one’s workout session hence it is crucial for optimal physical and mental performance.
“Potatoes have 3 grams of protein per serving which are great building blocks for growth and a key component of muscles, ligaments, and connective tissues. Potassium is a mineral that is an electrolyte for muscles to function well. One U.S. Potato gives you 15% of your daily potassium serving, and that’s more than what a medium banana provides,” explained Tania.
At the event, dietitian Indra Balaratnam created four scrumptious and healthy recipes using U.S. potatoes – U.S. Russet Potato Muffins, U.S. Potato Feta & Parsley Croquette, U.S. Russet Potato Green Apple Kerabu and Texmex Style U.S. Potato Skins. Indra explained that these dishes are easy to make and are popular with Malaysians as their flavours are appetizing and easily titillate the palates to serve at any family gatherings as well as for quick meals.
All 20 social media influencers put their chef’s hat on and created their own recipes using U.S. Potatoes which reflected the versatility, variety of tastes, scrumptiousness, and simplicity in their creations.
The top three winning dishes were:
Eddie Saw, Market Representative of Potatoes USA and Timothy Harrison, Regional Agricultural Attaché, Foreign Agricultural Service, U.S. Embassy Kuala Lumpur were the VIPs at the event.
For information and recipes, visit www.uspotatogoodness.com.my or FaceBook: @My Potatoes USA
PT Suntory Garuda Beverage has released Mytea + No Sugar in Indonesia. The RTD tea contains Oolong Tea Polymerized Polyphenols (OTPP). According to Suntory, “regularly drinking oolong tea containing OTPP with meals has been shown to have a number of health benefits, one of which is to help in reducing fat”. The RTD tea drink is also free from added sugar in line with the growing trend of sugar-free beverage launches in Southest Asia.
Tyson Foods Thailand has recently launched First Pride Thai Taste plant-based meat range in Thailand. We have seen how Tyson Foods has localised its plant-based offering for the Malaysian market. The company is doing the same with the Thai market with plant-based meat convenient foods that are heat to serve.
First Pride Thai Taste targets flexitarians who adopt a dietary practice of eating less meat and more plant-based foods. Plant-based foods in a familiar format as meat-based foods such as meat ball or nugget but made with plant-based ingredients are more likely to appeal to consumers especially flexitarians looking to switch to a plant-based diet.
First Pride Thai Taste is available in four variants – Spicy Fried Chicen, Fried Larb Balls, Original Style Fried Chicken and Mini Thai Spicy Patties with Lava Sauce.
Fonterra has launched Nurture, its first brand of cultured milk in Singapore. The dairy giant has identified a gap in the market for a low sugar and vitamin-fortified cultured milk that taps into the gut health and immunity trends.
Nurture has the advantage of being backed by New Zealand’s largest dairy coooperative with access to clinally-researched probiotics from New Zealand. In line with the New Zealand-theme, Nurture also comes with New Zealand flavours including kiwi, Manuka honey and boysenberry.
Clearly, Nurture is targeting Yakult and Vitagen, which are the leading players in the cultured milk category in Singapore. But Nurture operates in a different market aiming at a more premium segment and an older demographic group instead of young children.
Nurture is available at Redmart and foodpanda.
Sri Nona Food Industries, which is owned by F&N, has recently launched a range of soy sauces that are traditionally fermented with “first draw” properties. According to the company, the first extraction of the soy sauce after fermentation process is known as “First Draw” where the quality of color and aroma is at its best.
The latest launch by Sri Nona shows the company is innovating with fermentation technique to offer better quality to differentiate from its competitors.
During Ramandan, the company also unveiled Nona Ketupat Ala Nasi Ayam (Chicken Rice Style Rice Cube) and Nona Ketupat Ala Nasi Lemak (Nasi Lemak Style Rice Cube). Both products are nasi lemak/chicken rice in cube format that are convenient to prepare at home.
Click here to shop for Sri Nona’s food products on Shopee.
