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Tropicana Slim Sweetener Rose Vanilla adds floral note to your beverage

Indonesia’s Nutrifood has launched a new floral flavoured sweetener under the Tropicana Slim brand. The new Tropicana Slim Sweetener Rose Vanilla adds to the existing Lemongrass Pandan flavoured sweetener, Honey and Ginger (Jahe).

Nutrifood has earlier launched Tropicana Slim Shirataki Noodles: Mie Goreng Istimewa and Tropicana Slim Avocado Coffee.

About 500,000 successful eBelia claims via ShopeePay recorded on Day 1 after programme launch; recipients received RM650 in guaranteed benefits

KUALA LUMPUR, 2 June 2021 – ShopeePay recorded an overwhelming uptake of about 500,000 claimants for the RM150 e-wallet credit on the first day of the eBelia programme launch. The successful claimants not only received RM150 e-wallet credit when they claimed via ShopeePay, but they were also guaranteed an additional RM500 worth of vouchers, bringing the total benefit up to RM650.

The extra RM500 worth of vouchers is a curation that will offer youths greater savings on items like learning tools for their studies, or household supplies and groceries for them and the family. There will be vouchers from attractive brands such as the official Apple distributor, Switch, JBL, MR DIY, Tesco, L’Oreal and YES Prepaid. Shopee will also provide the students with added Free Shipping, Coins Cashback and ShopeePay Deals Near Me vouchers for even more value.

ShopeePay Deals Near Me is the mobile wallet’s recently launched online-to-offline (O2O) feature that uses location-based services to help users discover ShopeePay Vouchers by nearby merchants, offering further discounts, special prices, and cashback rewards when users redeem the vouchers and complete their purchase using ShopeePay.

Within a month of its launch, the number of merchants that subscribed to Deals Near Me grew to 1,000. The feature has also successfully driven footfall of over 400,000 to participating offline merchants and traders’ outlets.

Head of ShopeePay Malaysia Alain Yee said, “We have been scaling our presence offline aggressively in Malaysia over the past year through partnerships with several digital payment solutions providers. As a result, ShopeePay is now accepted at over 750,000 touchpoints nationwide and can be used to make a payment at petrol stations, F&B outlets, hypermarkets, convenience stores, pharmacies, bookstores and more.”

“We are happy to be given this opportunity to collaborate with the Ministry of Finance as one of the official e-wallets for the eBelia programme, as we seek to do more to grow the Malaysian digital economy. While eBelia was announced as an assistance programme to alleviate the financial burden of Malaysian youths and promote cashless spending, we believe that the programme will play a bigger role to simultaneously generate economic activities and sales for local merchants and traders. The programme has received overwhelming response thus far, with close to 500,000 claims made via ShopeePay on the first day alone. As more Malaysian consumers enter the cashless spending ecosystem, smaller businesses like convenience stores, petty traders, and burger stalls will also see the need to adopt cashless payment methods as part of their operations so they are not left behind. This digital push will be a win for the country’s digital economy,” Yee added.

In addition to the substantial cash rewards handed out, the first 20,000 ShopeePay eBelia claimants will receive a supplementary RM5 cashback with a RM10 minimum spend when they scan any other eWallet or Bank’s DuitNow QR codes to pay. DuitNow QR, Malaysia’s National QR operated by Payments Network Malaysia (PayNet) enables payment interoperability as provided in Bank Negara Malaysia’s Interoperable Credit Transfer Framework (ICTF). ShopeePay is among the participating eWallets and Banks.

Khairuan Abdul Rahman, Director, Retail Payments Services, PayNet said, “This is an opportune time to collaborate with ShopeePay to educate our youth on DuitNow QR as a means to make secure and convenient cashless payments. Under the prevailing situation, payment modes that are hygienic and safe are essential as we continue with our daily activities and brave through the Covid-19 pandemic.”

Yee concluded, “On our end, besides the RM500 added benefit that ShopeePay will be providing to those who choose to claim their eBelia credit with us, we are also working closely with sellers and brands to offer free shipping with a minimum spend of RM6, 66% off deals and vouchers daily and more during our 6.6 Awesome Sale that ends 6 June. With more savings, youths will be able to buy more necessities without breaking the bank.”

The eBelia programme is open for registration to Malaysians aged 18 to 20 years old in 2021, or full-time students enrolled in courses equivalent to diploma or Malaysian Skills Certificate Level 4 (SKM4) and above at local public and private registered institutions of higher learning.

To claim the RM150 under eBelia on ShopeePay and get extra RM500 vouchers guaranteed, visit https://shopee.com.my/m/ebelia-claim. Terms and conditions apply.

 

New Singha Yuzu Lemon Soda

Thailand’s Boonrawd has introduced a new non-alcoholic drink Singha Yuzu Lemon Soda as the company rides the popularity of its Singha Lemon Soda drink launched in 2020. Both drinks are free from sugar and calories.

Singha Lemon Soda achieved a 4% market share of the canned soft drinks market in Thailand in the fourth quarter of 2020. 

The 330ml drink is priced at THB 16 and is available at 7-Eleven outlets and online.

McDonald’s Thailand new dunk in cheese burger

McDonald’s Thailand has launched a Cheesy Bacon Burger with Dunk Cheese to celebrate National Cheese Day. The special cheese dunk is made from high quality cheese imported from New Zealand.

Dunking the burger into cheese dip can be turned into a consumption ritual. The price for just the cheese dunk is THB 49.

Heineken (R) Enjoy the rivalry of UEFA Euro 2020™ with every sip of Heineken(R)

Celebrate the fun of rivalry with Heineken® Rivalry Stadium while collecting Limited Edition Heineken® UEFA Euro 2020 Bottles & Cans and more! #SupportResponsibly

KUALA LUMPUR, 4 JUNE 2021 – The long wait is nearly over for football fans, as UEFA Euro 2020™ finally hits our screens this month! In conjunction, Heineken®, the proud official beer partner of UEFA Euro 2020™, is encouraging Malaysian fans to join in the fun with its new campaign ‘Enjoy the Rivalry’ and stand to win amazing prizes.

After more than a year of waiting, UEFA Euro 2020™, a global event set to have 5 billion viewers, will finally take place from 12th June to 12th July 2021. Twenty-four of Europe’s best teams will compete for the title, reigniting old football rivalries and instigating new ones. Heineken® believes the fun of rivalry doesn’t stop on the field, though – much of what makes football great is the friendly rivalry between fans. After all, unity isn’t what makes football exciting: rivalry does!

Accompanying the campaign is a range of Limited Edition Heineken® UEFA Euro 2020™ bottles and cans, featuring the flags of participating teams. Available in special combo packs at participating supermarkets, hypermarkets, convenience stores and on Drinkies – Heineken Malaysia Berhad’s home delivery service – the Limited Edition designs are the perfect way to show your support and let the rivalry commence!

Bring the rivalry fun to the next level from 10th June to 4th July with the Heineken® Rivalry Stadium, and stand to win a once-in-a-lifetime final viewing experience in the comfort and safety of your own home. Pick a celebrity opponent, challenge them, and try to outsmart their predictions on a series of matches to be in the running to win an exclusive Heineken® Home Stadium, with everything you need to watch the UEFA Euro 2020™ final in style! With opponents like football legend Dato’ Soh Chin Aun, futsal player Steffi Sidhu, TV football pundits Michelle Lee and Mark O’Dea, and content creator duo MusangKing to challenge, the rivalry will be fierce! Register at www.heinekenrivalrystadium.com.my from 10th June to take part.

Pick up a special Heineken® EURO 2020 Combo Pack at participating Aeon, Aeon Big, Giant and Lotus’s stores, and score a free Limited Edition jersey and two 330ml cans of Heineken® 0.0, along with 2 330ml cans of of Heineken® 0.0 and 16 320ml cans of Heineken® in the Limited Edition designs. Meanwhile, shoppers at 99 Speedmart will receive a free Limited Edition jersey with every purchase of a 24-can pack of Heineken®.

Have your Heineken® delivered directly to your door with Drinkies and get even more goodies! Choose from a range of bundles and get free Limited Edition jerseys, football scarves and official Heineken® glassware. Alternatively, stand to win an exclusive Heineken® Home Cheering Kit by spending RM25 in a single receipt on Heineken® or Heineken® 0.0 products in participating 7-Eleven and myNEWS outlets. All promotions will run from now until 15th July 2021, and are subject to availability while stocks last.

“UEFA EURO 2020™ is just around the corner and what better way to celebrate than with Heineken® and your best rivals by your side. At Heineken®, we believe that rivalry is at the core of football – there’s fun in being rivals because it makes the games that much more exciting for us as fans. As the official beer partner of Europe’s most prestigious international football tournament, Heineken® and Heineken® 0.0 are the perfect choices when it’s time to reach for a beer during a match.” said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.

Enjoy the rivalry during UEFA EURO 2020™, and #SupportResponsibly with #HeinekenMY because there’s nothing quite like enjoying victory with an ice cold Heineken®.

Head on over to Heineken® Rivalry Stadium at www.heinekenrivalrystadium.com.my from 10th June to 4th July to challenge your rivals. For more information on all the activities and promotions lined up for the month, follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/). Watch the global TV commercial “Finally Together” here. Order from Drinkies on www.drinkies.my, or get the Drinkies app from the App Store or Google Play Store.

All promotions are for non-Muslims aged 21 and above only. When You Drive, Never Drink.

 

Marriott Bonvoy Portfolio of Hotels in Malaysia Now Available on GrabFood

MALAYSIA, 4 June 2021 – Marriott Bonvoy’s portfolio of hotels and resorts in Malaysia are now on GrabFood, offering customers a world of premium dining at their fingertips. This is Marriott International’s first extensive integration with the Grab platform and Grab’s most comprehensive agreement with a hospitality group to date.

“At Marriott International, we are always looking for innovative ways to engage with our guests and through our partnership with Grab, our hotels can continue to deliver hotel-quality restaurant and bar experiences for even more customers to enjoy from the comfort of their homes,” said Rivero Delgado, Area Vice President, Singapore, Malaysia, Maldives, Marriott International.

In Malaysia, Marriott Bonvoy features 14 participating restaurants on GrabFood’s platform. These include The Brasserie, The St. Regis Kuala Lumpur​; The Living Room, The Westin Kuala Lumpur​; Flock, W Kuala Lumpur​; TRACE, Element Kuala Lumpur​; Yen, W Kuala Lumpur​; Nook, Aloft Kuala Lumpur Sentral; Quan’s Kitchen and Jann, Four Points by Sheraton Kuala Lumpur, Chinatown​; Feast, Sheraton Petaling Jaya Hotel​; Café BLD and Wan Li, Renaissance Johor Bahru Hotel​; L’Orangerie, The St. Regis Langkawi; Seasonal Tastes, The Westin Langkawi Resort & Spa; Nook, Aloft Langkawi Pantai Tengah.

From international fares such as Lobster Tagliatelle and Black Angus Beef Tenderloin, to a taste of East and West with curated bento sets, to a myriad of local delights – Penang Char Koay Teow, Wok-Fried Mee Mamak, Nasi Lemak, and many more beloved classics, these restaurants offer a multitude of options for everyone to choose from.

There is more to love now that Marriott Bonvoy restaurants in Malaysia are on GrabFood. And, this is just the beginning. Both companies will also launch more initiatives in the coming months as part of this multi-phased collaboration.

Through this strategic partnership, Marriott International and Grab seek to digitally enhance the premium hospitality experience by making this more accessible, relevant, and rewarding for their customers.

Pacific West launches Pacific Greens plant-based seafood in Malaysia

Seafood brand Pacific West has launched its brand new plant-based sister brand Pacific Greens in Malaysia. The plant-based seafood brand is available in 3 varieties: Wholly Burger, Crispy Burger & Fishless Fingers.

Pacific Greens is likely to be the first plant-based seafood brand launched by a local company in the country. The Penang-based frozen seafood company Golden Fresh is behind the Pacific West and Subi brands.

Here are the prices of Pacific Greens:

  • Pacific Greens Plant Based Fishless Finger 300G – RM 16.75
  • Pacific Greens Plant Based Crispy Burger 300G – RM 15.95
  • Pacific Greens Plant Based Wholly Burger 245G – RM 15.40
Pacific Greens Plant Based Wholly Burger

Pacific Greens does have a strong price advantage over the seafood version. For example, Pacific Greens Plant-based Fishless Finger (300g) – RM 16.75 is cheaper than Pacific West Cod Fish Fingers (300g) – RM 20.90.

Apart from Malaysia, Pacific West has an extensive distribution network for its seafood globally with key markets in Australia, the United Kingdom and Europe. Pacific Greens would also be ideally suited for those foreign markets as plant-based seafood is growing along with the rise of the flexitarian diet.

Purchase Pacific Greens from the official store on Shopee and Lazada.

Tyson Foods Debuts New Plant-Based Products First Pride in Malaysia

US-based meat processor Tyson Foods has launched plant-based products in Asia starting with Malaysia as the company aims to make protein more accessible and affordable for more people around the world. Known as First Pride, the products will cover frozen Bites, Nuggets and Strips made with plants.

The innovations are halal certified and made with regionally sourced ingredients including bamboo fibre, soy protein and wheat protein.

Tyson Foods will roll them out to other markets in the region in the coming months.

Products available in Malaysia will come in 420g bags priced at RM 19.90 ($4.81 USD). While the products will initially be available in retail stores, there are plans to offer the plant-based innovations for foodservice customers in the region later this year.

As a comparison, a 420g of First Pride Fully Cooked Cornflakes Chicken Nuggets (made with real chicken) is priced at RM 12 at Lotus’s (formerly Tesco). In the case of First Pride, the price difference between plant-based and real meat is not significant.

The First Pride brand is a household name in Malaysia and has provided innovative frozen chicken, beef, and fish products to consumers for nearly 15 years. Found on top shelves in all major hypermarkets, the brand prides itself on consistently providing premium quality products. All First Pride™ products are halal certified. Visit TYSONFOODS.COM.MY to learn more.

Click here for McFood Services official FB page.

It is interesting to see Tyson Foods jumping straight into retail for its latest plant-based meat offering. This also shows the confidence the company has on the reception of its First Pride plant-based offerings.

NESCAFÉ® Rebrand Its Local Coffee Drinks to Kopitiam Series While Unveiling Two New Variants

Petaling Jaya, Selangor, 4 June, 2021 – Coffee lovers in Malaysia will have something to look forward to as NESCAFÉ® Ready-to-Drink brings all things Malaysian with the rebranding of its local coffee drinks to the NESCAFÉ® Kopitiam Series and the introduction of two new variants, the NESCAFÉ® Kopi-C, and NESCAFÉ® Kopi Cham. The new NESCAFÉ® Kopi Cham is a combination of tea and coffee, while NESCAFÉ® Kopi-C has a smoother blend of coffee and milk. These two flavours are recognised as popular coffee choices in the local coffee shops.

Inspired by the interior of a typical Malaysian kopitiam, the new and vibrant design of the cans is a symbol of nostalgia with an emphasis on heritage. Old school yet trendy, NESCAFÉ® strives to connect with Malaysians to recreate this reminiscence, and feel proud of this heritage.

“Here at NESCAFÉ® Ready-to-Drink, we aim to deliver a sense of comfort and inclusivity when Malaysians enjoy their favourite local “kopi” anytime and anywhere. With the growing demand for local coffee flavours and the popularity of kopitiams, we are happy to introduce NESCAFÉ® Kopi-C and NESCAFÉ® Kopi Cham together with the rebrand of the whole range of local coffee favourites to the Kopitiam Series,” said April Wong, Business Executive Officer, Ready-to-Drink Business Unit, Nestlé (Malaysia) Berhad.

With the familiar taste that all Malaysians know and grew up loving, NESCAFÉ® aims to bring that concept to life in a can by giving it a contemporary look for today’s savvy coffee drinkers without compromising on its authenticity.

The existing local coffee range under the NESCAFÉ® Kopitiam Series rebrand includes NESCAFÉ® Tarik, NESCAFÉ® Tarik Kaw, NESCAFÉ® Kopi-O, NESCAFÉ® White Coffee, and NESCAFÉ® Ice. The NESCAFÉ® Kopitiam Series will be available nationwide at all participating retail outlets and also on e-commerce sites.

Click here to purchase on Shopee Malaysia.

Make Your Kopitiam Moments with NESCAFÉ’s Kopitiam Series!

#NescafeKopitiam

#NescafeKopitiamSeries

#NescafeKopitiamMoments

#MakeYourKopitiamMomentsWithNescafe

 

Carlsberg launches CHEERS TO FOOTBALL limited-edition packaging

A toast to football fans and beer lovers nationwide with attractive prizes and RM10,000 cash to be won in Carlsberg’s football promotion

Shah Alam, 3 June 2021 – Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world!

In addition to its CHEERS TO FOOTBALL packaging to laud passionate football fans of Malaysia, Carlsberg will be rewarding consumers with limited-edition Carlsberg football jerseys, football tees, RM200 Touch ‘n Go eWallet credit; including a chance to take home the Grand Prize of RM10,000 cash to 30 lucky winners! Enjoy football matches at home over a cold beer and check out Carlsberg’s ongoing promotion running from June onwards at
participating retailers.

“The football sport brings families, friends, colleagues and communities together as they cheer for their teams. Carlsberg focuses in bringing unique experiences to beer lovers and fans alike while watching the game with their mates together or apart. Carlsberg has been supporting football fans across the globe to celebrate the unity and passion that brings us together, the same over the love for great beers.”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

“In our pursuit of better to lift their spirits during these challenging times, Carlsberg launches its CHEERS TO FOOTBALL packaging series to celebrate dedicated football fans for their  unwavering passion for the sport while apart. Our limited-edition Carlsberg tees were curated with the thought of keeping the excitement and frenzy for football where they can continue to cheer for their favourite teams. We want to encourage their celebratory football moments at home whilst sombre, yet imbue excitement with our limited-edition series and exclusive merchandise.”, she added.

Running from June onwards, consumers who purchase a carton (24-can pack) of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew will instantly redeem a Free Carlsberg Football Tee, which comes in 4 collectible designs, inspired by four country flags. There will also be a chance to win the weekly prize of RM200 Touch ‘n Go eWallet credit and be in the running to win the Grand Prize of RM10,000 cash. Grab this opportunity for your supermarket and e-commerce (Shopee or Lazada) purchases hypermarket purchases at participating outlets nationwide and submit your receipts online.

Refresh and grab a beer from your nearest convenient store and you might be in the running for the RM10,000 cash prize! Buy RM20 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew. Stand a chance to WIN the Grand Prize of RM10,000 cash or a football tee. The Carlsberg football tees are limited and while stocks last only, so be sure
not to miss the opportunity!

Visit www.probablythebest.com.my to find out more about ongoing promotions by Carlsberg. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.

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