Tan Hiep Phat Beverage Group has made available a new PET bottled version of its popular Number 1 Soy Milk drink in Vietnam. The soy milk drink, which is rich in calcium, has been in the market for 21 years mainly in returnable glass bottle (RGB) format.
The new PET format makes the soy milk more accessible to consumers and meeting the needs of more drinking occasions.
Vietnam’s NutiFood has launched NutiZen range of functional beverages. There are 5 products under NutiZen comprising an RTD tea, 2 fruit flavoured milk and 2 soy milk.
The Milk Thistle RTD tea contains milk thistle (silymarin) to improve liver function and vitamin A, D3 and zinc to boost immunity. This RTD tea also comes with vitamin B complex for energy.
The two fruity milk products are aloe vera and strawberry aloe vera each with aloe vera bits. They are fortified with vitamin A, D3 and zinc to boost immunity and vitamin B complex for energy.
Similar to the RTD tea and fruit milk, the soy milk with aloe vera contains vitamin A, D3, zinc and vitamin B complex as well as aloe vera bits. The collagen soy milk has vitamin A and D3 for immunity, vitamin E and collagen to improve the skin complexion.
Vinamilk – Kido Beverage Joint Venture Company (Vibev), the 51-49 joint venture between Vinamilk and Kido, has launched its first two beverage products in Vietnam. The initial two products are green bean milk and corn milk selling under the Oh Fresh label, reported VnExpress.
The two products are sold at Bach Hoa Xanh and other supermarkets, leveraging on Vinamilk and Kido’s extensive distribution points in the country.
Oh Fresh Green Bean Milk contains fresh green bean mixture (85%), sugar, non-dairy creasmer, fructose-glucose syrup, sweetened condensed creamer, stabiliser, emulsifier, synthentic food flavour (green bean flavour), natural colours and salt.
Oh Fresh Corn milk is made of fresh corn mixture (89%), non-dairy creamer, fructose-glucose syrup, sweetened condensed creamer, glucose syrup, sugar, stabiliser, emulsifier, synthetic food flavour (corn flavour, salt and natural colour.
Both products have to be kept refrigerated at 3°C to 7°C.
NR Instant Produce Plc (NRF), a producer of vegetarian and plant-based food in Thailand, and national oil and gas conglomerate PTT Plc have set up a joint venture with UK-based Plant and Bean Co. The new joint venture, known as Plant and Bean (Thailand), will be 51% owned by Nutra Regenerative Protein Co and the remaining 49% by Plant and Bean, reported Bangkok Post. Nutra Regenerative Protein is equally owned by PTT and NRF.
A new factory will be set up in Ayutthaya, Thailand to produce alternative protein. The new manufacturing facility will have a production capacity of 3,000 tonnes a year with commercial operation to commence in 2023. The products will be exported to Southeast Asia as well.
South Korea’s I’m Alive Kombucha is now available for purchase at 7-Eleven Singapore outlets. The latest kombucha to hit shelves in Singapore is made by Freshico Co., Ltd., a maker of naturally fermented beverages based in Seoul.
Boon Rawd Brewery, Thailand’s oldest brewery and maker of Singha Beer, has launched Singha Soda Water with a temperature sensitive label that changes colour when chilled. With four designs to collect, the latest launch is part of the brand’s year-end marketing campaign. This limited edition bottle is available until the end of January 2021.
We have seen other beverage companies including The Coca-Cola Company enrinching the user experience with temperature sensitive label. In China, the US beverage giant The Coca-Cola Company has launched a colour-changing winter packaging that reveals interesting colours on pack when the temperature falls below 4°C. There are 4 designs to collect.
In Vietnam, The Coca-Cola Company has launched Predator Energy, the first global affordable energy drink by Monster energy, to ignite your hustling spirit and allow you to thrive not just survive. Predator Energy is the global energy drink partner of Liverpool FC.
Competition in the Vietnamese energy market is becoming more intense following the entry of more brands. Suntory PepsiCo Vietnam Beverage has released Rockstar energy drink in can.
URC meanwhile has introduced Rong Do energy drink in coffee flavour, which is fast becoming a popular flavour in the energy drink category.
Organic & Raw Kombucha Soda is now available in Singapore. Australia’s Organic & Raw Trading Co is owned by The Coca-Cola Company. The world’s largest drinks company has been increasingly diversifying its portfolio in Singapore to include healthier options. The new kombucha soda is naturally low in sugar with prebiotics and real fruit juice. Three flavours are available – Berry Blitz, Tropical Twirl, and Cola Kiss.
The kombucha soda also highlights the route taken by kombucha makers to make kombucha more tasty and easier to consume minus the tangy kombucha taste.
Tuesday 21 December 2021 – Restaurant Brands International Inc. (“RBI”), one of the world’s largest quick service restaurant companies and the owner of TIM HORTONS(R), BURGER KING(R), and POPEYES(R) brands, today announced a regional partnership to leverage Ant Group’s digital solutions to accelerate digital transformation of its restaurant operations across Asia Pacific. This deal further complements RBI’s continuous efforts to support local franchisee operations and expansion in the Asia Pacific market.
Under the collaboration, Ant Group will work with RBI’s local franchisees to implement a range of digital solutions, including mini program Software-as-a-Service (SaaS) solution and Alipay+, a suite of global cross-border mobile payments and marketing solutions. The collaboration aims to enable a more convenient and seamless omni-channel experience for local diners and to uplift the restaurants’ operational efficiency.
With the mini program SaaS solution, Ant Group will develop mini programs for each of RBI’s brands, namely Tim Hortons, Burger King, and Popeyes, adapted for each local market. Via the mini program, RBI’s local franchisees will be able to digitally integrate online and offline operations to drive increased efficiency and gain deeper operational insights. At the same time, diners will have access to expanded services, such as contactless menus and payments, online ordering for pickup or delivery, scan-and-order function in store, etc. Furthermore, the mini programs will also incorporate each RBI brand’s existing loyalty program and provide additional digital marketing capabilities, such as distribution of digital vouchers, etc.
To help RBI’s local restaurants to reach more local diners, the mini programs will be integrated into other local and regional digital platforms, including leading regional F&B tech startup Chope, and e-wallets in Southeast Asia, etc.
The collaboration will also see RBI leveraging the Alipay+ solutions to allow more payment options to be accepted in-store, on websites, apps, and via the mini programs. With the integration of Alipay+ solutions, RBI’s operations will support payment options such as Touch ‘n Go eWallet in Malaysia, True Money wallet in Thailand, GCash in the Philippines, Kakao Pay in South Korea, and many others.
“We couldn’t be more excited to launch this groundbreaking partnership with Ant Group, which further supports our mission to make ordering and dining as easy as possible for our guests and leveraging payments to provide a more convenient and personalized experience,” said Ekrem Ozer, President of APAC, Restaurant Brands International. “Franchisees across Asia will soon be able to benefit from the advantages of digitization across operations and the mini programs’ integration into other digital platforms.”
“Leveraging digital payments and marketing innovations is critical for industries like food and beverage to provide contactless services, boost operational efficiency, and adapt to the fast-changing market conditions,” said Angel Zhao, President of Ant Group’s International Business Group. “We look forward to assisting RBI in its overall digital transformation journey as it reinvents how diners connect with RBI brands both online and offline to create superior customer experiences.”
This activation will take place across eight selected markets in Asia Pacific, and 1,500 restaurants across all three RBI brands.
East Field, the UHT milk brand of Thailand’s Kotcher Global Foods, has teamed up with a famous Bangkok-based illustrator Pimpa to reach out to the younger generation. East Field was first launched in mid-2021 and is available both online and offline.
The collaboration aims to pass on the positive energy and good ideas through paintings under the concept of “We are all different and that’s beautiful”. It promotes and encourages everyone to understand the acceptance of differences and to coexist in a diverse society.
