Petaling Jaya, Selangor, 4 June, 2021 – Coffee lovers in Malaysia will have something to look forward to as NESCAFÉ® Ready-to-Drink brings all things Malaysian with the rebranding of its local coffee drinks to the NESCAFÉ® Kopitiam Series and the introduction of two new variants, the NESCAFÉ® Kopi-C, and NESCAFÉ® Kopi Cham. The new NESCAFÉ® Kopi Cham is a combination of tea and coffee, while NESCAFÉ® Kopi-C has a smoother blend of coffee and milk. These two flavours are recognised as popular coffee choices in the local coffee shops.
Inspired by the interior of a typical Malaysian kopitiam, the new and vibrant design of the cans is a symbol of nostalgia with an emphasis on heritage. Old school yet trendy, NESCAFÉ® strives to connect with Malaysians to recreate this reminiscence, and feel proud of this heritage.
“Here at NESCAFÉ® Ready-to-Drink, we aim to deliver a sense of comfort and inclusivity when Malaysians enjoy their favourite local “kopi” anytime and anywhere. With the growing demand for local coffee flavours and the popularity of kopitiams, we are happy to introduce NESCAFÉ® Kopi-C and NESCAFÉ® Kopi Cham together with the rebrand of the whole range of local coffee favourites to the Kopitiam Series,” said April Wong, Business Executive Officer, Ready-to-Drink Business Unit, Nestlé (Malaysia) Berhad.
With the familiar taste that all Malaysians know and grew up loving, NESCAFÉ® aims to bring that concept to life in a can by giving it a contemporary look for today’s savvy coffee drinkers without compromising on its authenticity.
The existing local coffee range under the NESCAFÉ® Kopitiam Series rebrand includes NESCAFÉ® Tarik, NESCAFÉ® Tarik Kaw, NESCAFÉ® Kopi-O, NESCAFÉ® White Coffee, and NESCAFÉ® Ice. The NESCAFÉ® Kopitiam Series will be available nationwide at all participating retail outlets and also on e-commerce sites.
A toast to football fans and beer lovers nationwide with attractive prizes and RM10,000 cash to be won in Carlsberg’s football promotion
Shah Alam, 3 June 2021 – Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world!
In addition to its CHEERS TO FOOTBALL packaging to laud passionate football fans of Malaysia, Carlsberg will be rewarding consumers with limited-edition Carlsberg football jerseys, football tees, RM200 Touch ‘n Go eWallet credit; including a chance to take home the Grand Prize of RM10,000 cash to 30 lucky winners! Enjoy football matches at home over a cold beer and check out Carlsberg’s ongoing promotion running from June onwards at
participating retailers.
“The football sport brings families, friends, colleagues and communities together as they cheer for their teams. Carlsberg focuses in bringing unique experiences to beer lovers and fans alike while watching the game with their mates together or apart. Carlsberg has been supporting football fans across the globe to celebrate the unity and passion that brings us together, the same over the love for great beers.”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.
“In our pursuit of better to lift their spirits during these challenging times, Carlsberg launches its CHEERS TO FOOTBALL packaging series to celebrate dedicated football fans for their unwavering passion for the sport while apart. Our limited-edition Carlsberg tees were curated with the thought of keeping the excitement and frenzy for football where they can continue to cheer for their favourite teams. We want to encourage their celebratory football moments at home whilst sombre, yet imbue excitement with our limited-edition series and exclusive merchandise.”, she added.
Running from June onwards, consumers who purchase a carton (24-can pack) of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew will instantly redeem a Free Carlsberg Football Tee, which comes in 4 collectible designs, inspired by four country flags. There will also be a chance to win the weekly prize of RM200 Touch ‘n Go eWallet credit and be in the running to win the Grand Prize of RM10,000 cash. Grab this opportunity for your supermarket and e-commerce (Shopee or Lazada) purchases hypermarket purchases at participating outlets nationwide and submit your receipts online.
Refresh and grab a beer from your nearest convenient store and you might be in the running for the RM10,000 cash prize! Buy RM20 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew. Stand a chance to WIN the Grand Prize of RM10,000 cash or a football tee. The Carlsberg football tees are limited and while stocks last only, so be sure
not to miss the opportunity!
Visit www.probablythebest.com.my to find out more about ongoing promotions by Carlsberg. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.
Singapore, 28 May 2021 –The most anticipated sequel of the year, 28 HongKong Street’s beloved virtual cocktail experience ‘House Party’ is back by popular demand, along with new food and drinks for takeaway and delivery.
Initially launched during Singapore’s Circuit Breaker in 2020, House Party was created to break the COVID-19 monotony by bringing famous 28 experience home.“Bars are so much more than just their cocktails,”says Justin Pallack, 28 HongKong Street General Manager,“Bars have always existed to bring people together and the magical interactions that are possible – that’s what we want to provide with House Party,”
28HKS Pilsner
Available for groups of six to 16, House Party 2 curates the perfect night out, but in, with 28 HongKong Street’s cocktails, nibbles, music, hosts and bartenders. Each participant will receive two cocktails (250ml) served with large-format ice, a bottle of 28 Pilsner, a bottle of Perrier to hydrate, a jar of 28’s fancy nuts and garden chips, 28’s bar family to serve as your hosts and some 28HKS swag (S$110 NETT per guest). With new games up their sleeves and the latest music in the curated 28 Spotify playlist, House Party 2 is here to bring the party home as we wait for our favourite bars to reopen.
28HKS Mezcal Negroni
A full selection of 28’s drinks and bites are also available for takeaway or delivery, a la carte or as an add-on to the House Party experience. Favourites bottled drinks from Circuit Breaker are back including theLazy Bearwith Widges Gin, Mancino Bianco Vermouth, peach liqueur and French herbs (S$45 / 250ml) andThe Fesswith Diplomatico Reserva Exclusiva Rum, Italian bitters, dark chocolate and sea salt (S$63 / 300ml); new additions include theCoppertone No. 2,a Pina Colada inspired Old Fashioned with Plantation Pineapple & XO Rums, coconut and baking spice (S$45 / 250ml) and28 Bobby Burns,the classic Scotch cocktail made smokey with Mackintosh Blended Malt, Smokey Monkey, Mancino Rosso Vermouth, Benedictine and Amaro (S$45 / 250ml). The new and improved flask cocktail labels offer access to 28’s signature hip hop playlists and an offer to redeem bottle for cheeky shot of dark rum.
28HKS Hawaiian Poke
Tasty nibbles from the American bar food menu include options such asThe Burger(S$19),100% beef patty with secret sauce, sharp cheddar and fried pickles,Hot Chicken Tenders(S$18)with Mexican panko, Scorpion chili and whipped ranch dressing, and of course theMac’n Cheese Balls(S$15), three cheeses fried with panko and truffle oil. Highlights from the new dishes include theRib Eye Steak Dinner(S$22),seared and served with Chimichurri, garlic cream red potatoes and rosemary brussels and the crispy, juicy, oh-so deliciousChicharrones(S$16), premium pork belly served with habanero salsa and pickled pineapple.
28HKS Steak
All offerings are available for takeaway or delivery by advance order through the website (https://28hks.com/) between 5 to 10:30 pm, Monday through Saturday; orders placed while the bar is closed will be delivered the next day. House Party bookings may be madehere, with three “seatings” daily, Tuesday through Saturday.
Plans are also in the works for a larger “Open House Party” in June – watch this space.
KUALA LUMPUR, 3 JUNE 2021 – 7-Eleven Malaysia, the nation’s leading convenience chain store, carries on its goodwill by launching ‘Lend a Helping Hand 2021’ campaign to provide relief and help ease the burden of beneficiaries whom are impacted by the COVID-19 pandemic in the country as well as to our heroic frontliners that are working tirelessly to keep us all safe.
From now until 4thJuly 2021, the public is encouraged to contribute through the campaign by purchasing necessities and supplies from 7-Eleven stores nationwide and placing them into the collection box. Supplies could range from instant food, groceries, beverages, medications, and other household cleaning essentials found in the store.
The public may also drop off essential general supplies into the collection box and the contributions will then be channelled by 7-Eleven to the nearest beneficiaries in each area nationwide including government hospitals and medical clinics, other civil service frontliners, charity homes such as those for the elderly and children, public universities, students’ dormitories and more.
Contribution handovers will have necessary precautions in place such as minimal interaction between donor and recipients with the collected items dropped off outside the recipient’s facility wherever possible.
7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee, said: “Everybody can play a part to lend a hand during these trying times and we can always count on the extraordinary kind generosity of the public in supporting our efforts of providing any form of relief to the disadvantaged communities as well as our relentless frontliners who have been heroic in the face of unprecedented adversity. We are all in this together and let us all stay strong together and be there for each other as #KitaJagaKita.”
“While the pandemic has been difficult for most Malaysians, there are communities who are more adversely impacted by the pandemic than the others, especially the B40 communities. In acknowledgement of this, it is more critical than ever before for us to shore up our support and deliver the necessary aid to them, not forgetting the frontline workers as well for their resilience, compassion and gallant efforts. At 7-Eleven Malaysia, we want to ensure that no one is left behind in these challenging and unprecedented times,” Lee added.
For more information on ‘Lend a Helping Hand 2021’ campaign, please visit www.7eleven.com.my or follow our official social media pages @7ElevenMalaysia.
Lucky Sabahan and Sarawakian consumers take home electronic gadgets from Carlsberg’s Harvest promotion to stay connected with loved ones amid pandemic.
Shah Alam, 2 June 2021 – While the Harvest celebration will be a low-affair this year amid the nationwide MCO, Carlsberg lifted the spirits of close to 500 winners from its CELEBRATE Abundance Harvest campaign. For the first time ever, Carlsberg launched a series of Harvest themed cans across Carlsberg Danish Pilsner and Carlsberg Smooth Draught to usher the Kaamatan and Gawai festivals. Kickstarted in March, Carlsberg’s Harvest promotion offers attractive merchandise including electronic gadgets to help beer lovers stay connected with their loved ones while apart amid the pandemic.
The most anticipated annual festival in Sabah and Sarawak, Harvest, is inevitably another quaint affair this year amid the nationwide full movement control order (MCO). This may dampen the spirits of celebration to some, but to Carlsberg consumers, this Harvest festival was made better for approximately 500 Sabahans and Sarawakians. Seize the opportunity to win as the Harvest promotion at selected outlets in Sabah and Sarawak ends 30th June 2021!
In pursuit of offering better enjoyment of beer occasions through celebration, Carlsberg pulled all stops to celebrate the festival of abundance with consumers. Some 40 lucky weekly winners from Borneo were all smiles receiving a Samsung Galaxy Tab S7 worth RM3,299 while some 454 won a Samsung Galaxy Watch 3 worth RM1,799. In addition, hundreds of exclusive Harvest-themed Carlsberg jersey and inverted umbrellas were also redeemed.
Caroline Moreau, Marketing Director of Carlsberg Malaysia said, “We are mindful of consumers’ sentiment this Harvest amid the pandemic and we believe that it is important to keep the traditions of celebrating the bountiful Harvest Festival with our consumers in Sabah and Sarawak. Carlsberg’s CELEBRATE Abundance campaign aims to inspire everyone to celebrate Harvest as one, and we are pleased that this was brought to life through our promotions which has uplifted spirits amid the pandemic. We wish all who are celebrating a blessed Harvest and may their celebrations be filled with abundance of food and culture with their family and friends – no matter how far apart we may be”.
The Harvest festivals remain memorable to many including our joyful winners who won Samsung electronic gadgets as they commended on the beautiful Harvest can packaging. Nelson Tang and Chee Seng Kui took home a Samsung Galaxy Tab S7 just by spending RM30 and above on Carlsberg at participating supermarkets and convenient stores which ended 31st
May 2021.
Nelson Tang Yung Zai from Sabah reminisced the exuberant market fairs he attended with his peers and even made new friends. “Unfortunately, the celebration is subdued this year given
the current circumstances. I made my regular Carlsberg purchases at a local 99 Speedmart for Harvest celebration and it was a wonderful surprise when I was notified as one of the winners!”, exclaimed the 30-year-old.
One of our loyal drinkers Chee Seng Kui misses the catch-up sessions with his friends at the local coffee shops over a beer. “I have been a regular drinker of Carlsberg and I especially prefer the Carlsberg Smooth Draught for its smooth brew. While I have yet to experience Harvest myself, I could resonate with the beautiful tribal cans and wish those who celebrate a happy Harvest. Thank you, Carlsberg!” said the 49-year-old from Kuching.
Winners Wee Nyuk Ping and Thambirethnam Balasundram won the Samsung Galaxy Watch 3 for purchasing RM90 and above of Carlsberg products. This promotion is applicable to takeaways at participating restaurants in East Malaysia subject to the SOPs, and is now extended till 30th June 2021.
53-year-old Thambirethnam Balasundram who hails from Penang has been residing in Sarawak with his family. “My wife is of Iban descent. At the stroke of midnight, I would usually be celebrating Dayak with the family over great food and drinks. I miss occasions likes these where everyone gathers to celebrate the festival of abundance. This time round, I will be celebrating Harvest apart from my spouse as she is in Kuching while I am in Miri where duty calls. Nonetheless, I am glad that Carlsberg is keeping the celebrations in tune with these limited-edition Harvest cans!”, quipped Balasundram, a loyal drinker of Carlsberg.
Wee Nyuk Ping who hails from Kuching, Sarawak was enjoying a humble night out with her friends at a bar in City One when dine-in was allowed said, “I enjoy spending time with my friends after a long day at work over a beer. Being a loyal fan of Carlsberg for many years, this is the first time I have ever won in Carlsberg’s promotion. I’m very happy over this win as my numerous participations have finally paid off!”, said the 43-year-old.
In light of the current MCO, the promotion at participating food courts and coffee shops is also extended till 30th June 2021 subject to the SOPs. Collect 18 bottle caps to redeem a Harvest exclusive Carlsberg jersey or 36 bottle caps to redeem a Harvest-exclusive Carlsberg inverted umbrella. Applicable to big bottles of Carlsberg Danish Pilsner or Carlsberg Smooth Draught purchases, win jerseys and umbrellas that are available in green, white and grey colours.
Visit www.probablythebest.com.my to find out more about ongoing promotions by Carlsberg. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.
This temporary ‘home away from home’ ensures families of pediatric patients remain close together
KUALA LUMPUR, 28 May 2021 – The third Ronald McDonald House in the country is officially opened and now welcomes families of pediatric patients seeking treatment at Hospital Tunku Azizah, formerly known as Hospital Wanita dan Kanak-Kanak Kuala Lumpur.
Play area
The Ronald McDonald House is a “home away from home”, which aims to fulfil the needs of families of pediatric patients from outside Kuala Lumpur, while helping to alleviate families’ financial burdens by providing affordable lodging at only RM15 per night in the city. Located on the 10th floor of the hospital parking complex, the house is equipped with 20 family rooms, which can accomodate up to 80 occupants, a dining area, lounge area, kitchen, laundry room, prayer room, and playroom, and other facilities. The home is also strategically located in the heart of KL, offering beautiful night views of the city.
2 – family bedroom
Most importantly, the home offers a conducive and comfortable environment for patients to recuperate in, and is located within the hospital grounds, which makes it convenient for patients to go for their treatment and still remain close with their family.
Dning area
Families who are interested in staying at the Ronald McDonald House at Hospital Tunku Azizah may call 03-2692000 for further information.
Laundry room
Aside from the Ronald McDonald House in Hospital Tunku Azizah, the two other Ronald McDonald Houses are located at Hospital Canselor Tuanku Muhriz Universiti Kebangsaan Malaysia (HCTM-UKM) in Kuala Lumpur, which has been operating for more than 20 years, as well as at Universiti Sains Malaysia Hospital (Hospital USM) in Kubang Kerian, Kelantan, which opened its doors in 2019. Currently, there are more than 370 Ronald McDonald Houses across the globe, providing a place to stay for families with hospitalised children.
Kitchen
“We at RMHC Malaysia would like to thank all parties who have made the construction and development of our Ronald McDonald Houses. All houses were funded via donations from McDonald’s customers who contributed through the RMHC coin box located at more than 300 McDonald’s restaurants nationwide as well as contributions from McDonald’s employees, business partners, and franchisees. Thank you for your generosity towards our mission to change the lives of Malaysian children. RMHC Malaysia will continue to champion the needs of Malaysian children through the funds we receive from generous Malaysians,” said Azmir Jaafar, President of Ronald McDonald House Charities Malaysia as well as Managing Director and Local Operating Partner of McDonald’s Malaysia.
“Tunku Azizah Hospital serves as a national referral hospital and is a centre of excellence for specialised services, including pediatrics. Patients referred to us come from all regions, including East Malaysia. The Ronald McDonald House within the premise of the hospital will certainly provide peace of mind to more than 20,000 families that visit the hospital yearly, especially those from the B40 group. The house alleviates the financial stress of families travelling from outside Kuala Lumpur for accommodation and transportation while accompanying their children at the hospital,” said Dr Shamsul Anuar, Director of Hospital Tunku Azizah.
“RMHC Malaysia is also committed in providing facilities that benefit the community. We hope that through continued collaborations with Ministry of Health, especially with high traffic hospitals, we will continue to maintain our promise of ‘Keeping Families Close’ through the Ronald McDonald House initiative,” Azmir added.
RMHC Malaysia conducts 4 main programmes to help Malaysian children, which are the Ronald McDonald House, Ronald McDonald Sensory Room, Gift of Smile, and Back-to-School packs. These programmes encompass the 3 core pillars of RMHC Malaysia which are Health, Education, and Welfare.
In addition to the RMHC Malaysia coin box, customers can also make donations via the Self-Ordering Kiosks at McDonald’s restaurants as well as via funds transfer to RMHC Malaysia account with Maybank, PayPal payment gateway, e-commerce channel Shopee or e-wallet platform Boost and Touch ‘N Go.
Contact the Ronald McDonald House Charities Malaysia at 03-7843 3388 if you are interested to donate or to collaborate with RMHC Malaysia to help Malaysian children and their families. Volunteers are also welcomed to volunteer at Ronald McDonald House at Hospital Tunku Azizah or Ronald McDonald House near their area.
Advocates gratitude journaling for more positive state of mind
KUALA LUMPUR, 2 June 2021: A survey carried out by homegrown direct-to-consumer (D2C) lifestyle brand Signature Market revealed that 44.3 percent of Malaysians will take about a day to forgive someone who has wronged them.
Apart from that 32.2 percent of Malaysians will take one hour or less to forgive.
The survey carried out online among 4,562 respondents from all over Malaysia also revealed that 10.4 percent of Malaysians will never forgive the person who has wronged them unless they receive an apology.
On the other hand, 6.9 percent takes about a week to forgive and 6.2 percent more than a week.
The survey also revealed a correlation between positive mental health practices and the rate of forgiveness.
For instance, among those who took less than an hour to forgive, only 7.53 per cent said that they do not engage in positive mental health activities such as sports (54.11 per cent), aromatherapy (19.32 per cent), practicing gratitude (14.11 per cent), yoga (3.42 per cent) and journaling (1.51 per cent).
On the other hand, among those who will never forgive unless apologised to, the number of those who do not engage in positive mental health activities is higher — 17.32 per cent.
On dealing with anger, the survey revealed that more than half of Malaysians will remind themselves to relax and stay calm when angry. This is followed by those who will be silent and hide their anger (20.6%), burst in rage (14.4%) and ignore their anger (10.6%).
Edwin Wang – Founder Signature Market
“While it is good to know that Malaysians are generally calm and forgiving people, the percentage of those who do not deal with anger in a healthy way adds up to 45.6%. These groups of people go to the extremes of suppressing their anger or burst in rage,” said Signature Market founder and CEO Edwin Wang who is also a strong advocate for practicing gratitude.
Wang launched his gratitude journal on Signature Market’s e-commerce site in March this year.
The D2C e-commerce founder who shared his personal stories on developing external wealth (money, career and business) and internal wealth (wisdom, confidence, love and happiness) in the gratitude journal said, “when one mindfully brings into account all the good things that happened each day and be thankful for them, one’s mindset will switch towards abundance. When one’s mind is occupied with the search for abundance, there will be less space for anger or other negative thoughts”.
He explained that with mental health issues being on the rise among Malaysians, more so during the pandemic, Signature Market that stands for wholesome living — eating real foods, awakening the senses with a variety of scents from essential oils and living with abundance mindset — is looking into making mental health advocacy, particularly in the area of practicing gratitude Signature Market’s corporate social responsibility (CSR).
“After seven years in business, we have a plan to be listed on Bursa Malaysia in the first quarter of next year.
“This is a big milestone for us at Signature Market and this milestone could not have been achieved without the support of Malaysians. As such, we would like to give back by contributing towards uplifting the mindset of Malaysians as we inch closer to a developed nation,” said Wang.
Cimory has launched the new Cimory UHT Milk with Marie Regal flavour in Indonesia. The dairy company describes the latest product, a collaboration with Regal Biscuits, as the first UHT milk with the real Marie Regal.
The launch taps into the current practice of dipping Marie Regal biscuits into beverages especially milk. We have also seen many foodservice players innovate with Marie Regal biscuits as a crunchy topping. Moreover, Marie biscuits are also a common ingredient in home-baking recipes.
Cimory’s Marie Regal flavoured milk represents an elevated version of Indomilk’s Marie biscuit flavour, which was launched in early 2021.
Lawson Philippines has made available frozen essentials at its outlets. The convenience store is offering a selection of whole chicken, hotdogs, longganisa, and other ready-to-cook meats for the convenience of its shoppers.
The frozen essentials are available at select Lawson stores: Acqua Pebbles, Avida 34th, Chino Roces, Grand Central, Lerato and Pinagsama.
POCARI SWEAT products to aid rehydration after exercise. PHOTO: POCARI SWEAT SG
Singapore, 1 June 2021 – POCARI SWEAT, the isotonic beverage developed by Japan’s Otsuka Pharmaceutical Co., Ltd. (OPC), announced a partnership with Sports Medicine Association Singapore (SMAS) during SMAS’ Sports Medicine Series virtual seminar on 29th May 2021. This collaboration marks POCARI SWEAT as SMAS’ first-ever Official Hydration Partner.
SMAS is the registered society for sports medicine and sports science professionals in Singapore. Its characteristic multi-disciplinary membership comprises doctors, physiotherapists, podiatrists, sports nutritionists and dieticians, exercise physiologists, sports scientists, and sports psychologists, all integrated into one community. SMAS aims to promote sports medicine and sports science knowledge to the sporting community in Singapore and beyond.
Underpinned by the corporate philosophy of improving the quality of health worldwide, POCARI SWEAT has continued to support high-performance athletes as an official hydration partner at the 2018 Asian Games and 2019 SEA Games. It has also partnered with local athletes including Soh Rui Yong (who broke the 23-year-old national men’s marathon record at Seoul Marathon 2019) and continues to support the Singapore Athletics Association since 2019. In partnership with SMAS, POCARI SWEAT hopes to educate on appropriate hydration techniques and share their sports know-how with not only high-performance athletes, but also recreational sports participants, so that everyone can make better informed choices.
POCARI SWEAT and SMAS signing ceremony during the SMAS Sports Medicine Series Virtual Seminar. PHOTO: POCARI SWEAT SG
Under the partnership, POCARI SWEAT and SMAS will work to educate sports professionals and the public by disseminating accurate information on sports-related topics like proper hydration. By providing more accessible resources for the public, POCARI SWEAT aims to highlight that beyond the common belief that the body needs water to compensate for fluid losses during perspiration, electrolyte imbalances and low blood sugar levels are also major causes for concern in prolonged exercise.
During the Sports Medicine Series virtual seminar, speaker Mr. Derrick Ong, Principal Dietitian at Eat Right Nutrition Consultancy further explained, “Electrolytes are minerals that are lost in sweat and need to be replaced as exercise progresses. How much to replace is dependent on several factors including individual sweat rate, amount of sodium in one’s sweat, and environmental conditions. Generally, it is recommended to hydrate with isotonic
drinks like POCARI SWEAT after at least 1 hour of moderate to high-intensity physical activity. POCARI SWEAT’s electrolyte concentration resembles the natural fluid balance in the human body, which can help replenish lost water and electrolytes that the body needs after exercise.”
SMAS and POCARI SWEAT believe that it is important to deliver evidence-based advice to both competitive athletes and sports enthusiasts alike. SMAS and POCARI SWEAT will jointly organise educational events with sports science and sports medicine professionals to throw light on interesting sports-related subjects. These seminars aim to appeal not only to the sports science and sports medicine community, but also the general population, bringing POCARI SWEAT to a wider audience.
“At POCARI SWEAT, we make sure that our products are constantly tested, up to date with the latest scientific findings and most of all, effective for all our consumers. We believe in creating an impact that will help build a long-lasting benefit to the health of a community. As such, we are proud to partner with SMAS to provide insightful information on proper hydration and a spectrum of other sports science topics to encourage a healthy lifestyle,” comments Mr. Joshua Lee, Country Manager of POCARI SWEAT Singapore.
SMAS President, Dr. Dinesh Sirisena adds, “As a professional sports medicine and sports science association, we believe that POCARI SWEAT rehydrates suitably after exercise, especially in hot climates like Singapore. We are excited to work with POCARI SWEAT to share sports science research and educate the general public about the benefits of sports and exercise.”
This partnership with POCARI SWEAT is the first collaboration for SMAS, which will commence in May 2021. POCARI SWEAT and SMAS will work together to disseminate and improve the quality of sports-associated information and resources throughout 2021 and 2022.
