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New GenC drink with vitamin C and collagen

GenC is a new vitamin C and collagen drink from Thailand. This sugar-free drink features 200% of the daily recommended intake of vitamin C and 500mg of collagen from Japan. GenC (150ml) only has 20 calories and is priced at THB 15 at 7-Eleven.

GenC enters into an increasingly crowded vitamin water space in Thailand.

To improve visibility, the drink taps into celebrity marketing with Thai television actor and model Phiravich Attachitsataporn, nicknamed Mean, serving as the endorser. GenC also combines vitamin C and collagen to deliver double benefits to consumers.

Janji Jiwa teamed up with Mobile Legends: Bang Bang to reach out to gamers

The Indonesian coffee chain Janji Jiwa has collaborated with Mobile Legends: Bang Bang (MLBB), which is the most popular multiplayer online battle arena (MOBA) game in Indonesia.

This is the first collaboration between Janji Jiwa and MLBB to reach out to MLBB fans and players. As part of the colloboration, Janji Jiwa has created Legendary, a new non-coffee drink featuring butterfly pea, berry and lemonade to match the ambiance of the  MLBB game. The special menu ends on 18 June 2021.

 

 

 

Emina Cheese available at Lawson

Japan’s Rokko Butter, which makes Emina cheese, is offering free Emina Cheese treat for every purchase at selected Lawson Philippines convenience store. The move is seen as a way to expose consumers to Emina cheese in the country.

In addition, Emina Cream Cheese & Chocolate and Emina Cheese & Matcha & White Chocolate are available for purchase at S&R.

Meanwhile, Emina Cheese Dessert Vanilla, Rich Nuts and Rich Berry can be found at Landers, Robinsons Supermarket, SM Supermarket, SM Hypermarket, The Marketplace, Landmark, Cash & Carry, Unimart, Fishermall Supermarket and Makati Supermarket.

Let’s Plant Meat goes to Singapore, live session with Chef Eric Teo on 10 June 2021

Let’s Plant Meat, a plant-based meat brand from Thailand, has recently launched in Singapore. The plant-based minced meat and plant-based burger patty are available for purchase at www.cstay.com as well as at 35 NTUC FairPrice outlets throughout the country.

The strategy for Singapore is the same for Thailand and that is to make it affordable.

Let’s Plant Meat will have a live session with celebrity chef Eric Teo on 10 June (Thursday) at 8pm. Join them live at https://www.facebook.com/cstayfoods.

 

 

Nutifood debuts Nuvi Grow with HMO

Vietnam’s Nutifood has launched Nuvi Grow, which offers height optimum nutrition specially formulated by Nutifood Nutrition Research Institute in Sweden.

Nuvi Grow contains vitamin K2 and D3 as well as calcium. It not only helps to optimise height but also formulated to serve as the perfect source of nutirtion to ensure the baby grows healthy. The key ingredients are 2’FL HMO imported from Europe, iron, zinc, FOS, lutein, taurine, choline and DHA.

Nuvi Grow Step 4 (900g) is priced at VND 308,000 per unit, while Nuvi Grow RTD (110ml x 48) is VND 336,000 and 180ml x 48 is VND 480,000.

Nutifood launches 100% Sweden-made Famna with HMO

Vietnam’s Nutifood has launched Famna, which is the first product line of Nutifood Sweden. Nutifood has set up Nutifood Nutrition Research Institute in Sweden in 2020 to accomplish a mission of incorporating European advanced nutrition technology.

Famna is 100% produced in Sweden for Vietnamese children. Famna Step 4 contains 2′ – FL HMO, FOS, 100% DHA from algae, ARA, taurine, lutein, choline, iodine, iron, linoleic acid and ALA.

Famna Step 4 is also available in RTD format.

Nescafe Cafe Sữa Đá with double the taste of coffee and milk

Nescafe Cafe Sữa Đá (iced milk coffee) now has a more intense taste with double the taste of coffee and milk compared to the previous formulation.

The more intense taste ensures Nescafe can compete more effectively in the in-home consumption occasion.

 

New Mie Sedaap Selection Singapore Spicy Laksa for those who miss laksa

Mi Sedaap has a new Singapore-inspired instant noodle flavour for the Indonesian market. The new Mie Sedaap Selection Singapore Spicy Laksa.

We are seeing more regional inspired flavours appearing in instant noodle launches in Indonesia. The latest Singapore seafood laksa flavour is no exception.

BonCabe Sambal Tabur Level 50 Max End takes spiciness to the extreme

Kobe Boga Utama Indonesia, the maker of BonCabe sprinkle chili flakes, has up the ante by increasing the spiciness level to 50. The all-new BonCabe Sambal Tabur Level 50 Max End has a spicy intensity of level 50 worthy of a challenge to all spicy food lovers.

The new BonCave Max End is available in bottle (30g) and sachet (3g).

New Vivity R-Hidrate to help keep the body hydrated

Johnson and Johnson has recently made available Vivity R-Hidrate in apple and orange flavour in Indonesia. Vivity R-Hidrate or Vivity Electrolyte Drink is suitable for both adults and children. It is said to be a great tasting drink that is scientifically formulated with electrolytes to help keep the body hydrated.

Vivity contains glucose, sodium, potassium, chloride, citrate and carbohydrates.

Vivity is a functional drink for those with diarrhea resulting in dehydration. Dehydration is also caused by vomiting, excess sweating, cold or sore throat and fever.

Hydration plays a vital role in fever recovery. In children, an additional 10% of the recommended maintenance fluids is needed for every temperature degree rise above 38°C.

Vivity Electrolyte Drink (200ml) is also available in the Philippines.

 

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