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John Walker & Sons XR21 The Legacy Collection presented at The Malaysian Chinese Museum

By
Tan Heng Hong
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Moët Hennessy Diageo Malaysia has presented the John Walker & Sons XR21 The Legacy Collection at The Malaysian Chinese Museum, Wisma Huazong on 24 September 2020. The range celebrates the rich culture and heritage of the Malaysian Chinese community.

John Walker & Sons XR21 is created using an extremely rare 3-step blending process reserved for Johnnie Walker’s reserve of most precious whiskies, each aged at least 21 years old.

The Legacy Collection pack represents the three largest ethnic Chinese clans in Malaysia- Cantonese, Hakka and Hokkien.

Officiating the launch were Rajesh Joshi, Marketing Director of Diageo Malaysia, Thomas BOULEUC, Managing Director of Moët Hennessy Diageo Malaysia, Jason Cheah, Commercial Director of Moët Hennessy Diageo Malaysia, together with lions that represent the three Malaysian Chinese clans – Cantonese, Hakka and Hokkien.

 

THE LEGACY COLLECTION HOKKIEN

The design of the second in the collection — The Legacy Collection Hokkien, is derived from the Hokkien clan’s survival from persecution back in the Ming Dynasty by seeking refuge in a sugar cane plantation, which then became a form of offering to the Jade Emperor known as ‘Tian Gong’, as a token of gratitude and worship. The design also draws inspiration from Hokkien Opera — a popular traditional performance practiced in Malaysia that is well-loved by the older generation, as well as one of the most distinctive Chinese clan houses in Malaysia, Leong San Tong Khoo Kongsi with elaborate and highly ornamented architecture — a distinctive symbol of the Malaysian Chinese presence in Penang. 

THE LEGACY COLLECTION CANTONESE

The final of the trio, The Legacy Collection Cantonese is influenced by the traditions and practices of the Cantonese in Malaysia, such as their history of being one of the earliest groups of Chinese to operate business trades overseas and their wide use of the abacus and traditional chinese steelyard in business. Other prominent illustrations on the bottle and packaging are the famous Guang Dong Lion Dance, a traditional folk art combing dance, music, and martial arts often performed at festivals; Dim Sum and tea, showcasing the favourite pastime of ‘yum cha’; and the Carp, which implies “a leap to a dragon gate, worth a hundredfold” — the expectation of the diligent business of Guang Dong businessmen. 

THE LEGACY COLLECTION HAKKA

The Legacy Collection Hakka design features the hardworking values of the Malaysian Hakka people in tin mining, a main contributor to their livelihood in the 18th century; Hakka food culture such as Lei Cha, showcasing the Hakka’s innovation by making use of local Malaysian ingredients and converting them into unique yet healthy dishes; as well as the traditional practices of the Hakka people in Malaysia, like the Pi Xiu dance which is performed on ‘Tian-Chuan Day’ — the biggest and most important celebration for the Hakka people.

The Legacy Collection is available at staythirsty.com.my, boozeat.com, maltingpoint.com etc.

GLICO & Wee Nam Kee Launches Singapore Exclusive Chicken Rice Biscuit Sticks

By
Tan Heng Hong
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Image by Pretz

Glico Asia Pacific’s Pretz has collaborated with Singapore’s Wee Nam Kee Hainanese Chicken Rice, marking the first collaboration between the Japanese confectionery brand and the Singapore famous Hainanese chicken rice restaurant chain.

PRETZ Chicken Rice was launched in early August 2020 and is available at Wee Nam Kee outlets, NTUC Fairprice, CHEERS, Prime Supermarket and Redmart from 6 August 2020 for a limited time. While stocks last.

According to Mr Ian Leong, Regional Brand Manager, Glico Asia Pacific Pte Ltd, “we are excited to partner with Wee Nam Kee to not only celebrate Singapore’s National Dish: Hainanese Chicken Rice, but to also encourage Singaporeans to support local businesses and be proud of our food culture.”

Perhaps Pretz will have a nasi lemak or even rendang version for Malaysia soon.

 

Vinamilk fresh milk delivers immunity benefit through bird’s nest

By
Tan Heng Hong
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Image by Vinamilk

Vietnam’s largest dairy company Vinamilk has launched fresh milk with bird’s nest and vitamins A, D3 and selenium to help strengthen the body and support immunity for the whole family. This milk is not for children below the age of 3.

Vinamilk’s latest fresh milk with bird’s nest (Sữa Tươi Tiệt Trùng Vinamilk Có Chứa Tổ Yến) represents the next level in bird’s nest application in dairy, which started by Nestlé with its YOGU yogurt drink for children in 2019, followed by Vinamilk with its Grow Plus range in 2020.

 

This milk is available in two pack sizes: 110ml and 180ml and is marketed as a gift pack to provide good health to the recipients. A box with 24x180ml is priced at VND 249,084 (USD 10.7). The normal price is VND 293,040.

The bird’s nest milk also marks another premiumisation pathway for Vinamilk.

With bird’s nest popular in Asia especially in China, would the Chinese dairy players start to explore the NPD potential with bird’s nest?

Let’s Plant Meat Won Asia’s Plant Protein Award

By
Tan Heng Hong
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BANGKOK, THAILAND, September 24, 2020- Let’s Plant Meat, a plant-based meat startup from Thailand, received the Plant Protein Award from Buhler and Givaudan at the Future Food Asia 2020 conference. Let’s Plant Meat is the first Thai startup to win this award in this 5 day conference on food innovations and startups – held virtually as well as with satellite venue in Bangkok in collaboration with conference partners Thai Wah. (www.letsplantmeat.co) (www.futurefoodasia.com)

Mr. Smith Taweelerdniti, CEO of Let’s Plant Meat shared his startup story in a 10-minute pitch at Banyan Tree Hotel Bangkok and live streamed to viewers across the globe. From idea to commercialization in just 12 months, Let’s Plant Meat is now selling in more than 150 supermarkets across Thailand and is poised to export to neighboring countries like Indonesia and Singapore.

Mr. Taweelerdniti, CEO of Let’s Plant Meat is presenting his startup story.

“Our traction is good, consumers loved our plant-based burger’s taste. We have also partnered with Thailand’s famous street food franchise “Khiang by Tummour” to offer Kaprow Plant-Meat to all 70 branches in Thailand. We are working hard to be Thailand’ number 1 plant-based meat brand,” commented Mr. Taweelerdniti.

“We congratulate both teams at DAIZ and Let’s Plant Meat for earning the Plant Protein Awards of this Future Food Asia edition. Both companies are paving the way to exciting protein options “made-in-Asia” with a focus on Asian consumers and cuisines. The two winners prove that Asia, a long-time protein importer, will take a central role in scaling the plant-based meat revolution,” commented Dominique Kull, Head of Technology at Bühler and Alex Ward, Head of Regional Innovation at Givaudan.

Let’s Plant Meat is a Thailand plant-based meat startup that focuses on research, manufacture and build adoption of plant-based meat from Southeast Asia to the world.
www.letsplantmeat.co & www.facebook.com/letsplantmeat.

Future Food Asia 2020 is a 5-day long conference that centered on food innovations in Asia. The conference offers multi-format networking events, 11 startup pitching, and plant-protein masterclass by Buhler and Givaudan.

Bar B Q Plaza operator Food Passion rolls out GONGANGFLIX subscription model

By
Tan Heng Hong
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Thailand’s Food Passion, which runs Bar B Q Plaza, PoCha, Joom Zap Hut and Charna restaurants, has launched a new subscription program called GONGANGFLIX.

With a monthly subscription price of THB 600 for six months, members will receive an e-voucher through the LINE account. Subscriber will receive e-voucher worth THB 700 on the first month, THB 800 on the second month, THB 900 on the third month and THB 1,000 from the fourth to the sixth month. The vouchers are valid at the four restaurants run by Food Passion. GONGANGFLIX is opened to 1,000 subscribers only.

The subscription model, which helps to improve customer loyalty, has become a trend in foodservice including in South Korea where cafes to coffee shops have jumped into the bandwagon. This model also provides crucial customer data where brands can better customise their offerings to individual consumer.

 

 

Be Sustainable with “Spritzer 100% Recyclable Bottle Craft Contest”

By
Tan Heng Hong
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Up to 30 prizes to be won including Surface Pro 7 and Lenovo

TAIPING, 28th Sept 2020 – SPRITZER MALAYSIA, The best-selling natural mineral water in Malaysia has announced another sustainable initiative in a fun way with “Spritzer 100%  Recyclable Bottle Craft Contest”.  The contest is to promote greater awareness to use Spritzer 100% recyclable packaging and to unleash creativity in craft among Malaysians.

Environmental sustainability has always been the key corporate social initiative of Spritzer. Spritzer walk the talk by introducing lightweight bottles made with 35% less plastic, innovating easy twist bottles to save 57% recycling space, 1st ever plant-based bottles that helps reduce carbon footprint by approximately 30%. Today, not only Spritzer Natural Mineral Water bottles are produced by PET but the label as well, which now considered as 100% recyclable. PET stands for Polyethylene Terephthalate. Widely used in the industry due to hygiene purposes, it ensures the quality of the food and beverage.  

The Contest will run from 21st Sept to 20th Nov 2020 and there are up to 30 prizes for grab including Surface Pro 7 and Lenovo laptops. A plastic bottle can be a very useful material for craft. It can be reused and turned into a vase, pencil holder, decorative lamp, useful household items and many more things. The limit is only your imagination. Malaysians are encouraged to unleash their creativity to craft with Spritzer Sustainable Packaging.

The Contest is opened to all Malaysian. Information about the contest can be accessed through Spritzer Malaysia official Facebook page facebook.com/Spritzer.

About Spritzer Malaysia

Established in the late 1980s, Spritzer Group of Companies is comprised of eight subsidiaries that specialise in the manufacturing and distribution of natural mineral water, sparkling natural mineral water, distilled drinking water, carbonated fruit flavoured drink, non-carbonated fruit flavoured drink and functional drink.

The group goes to great lengths to protect its vast 330-acre of natural mineral water sources in Taiping, Perak from pollution and damages.

Furthermore, Spritzer’s manufacturing plants are equipped with automated and advanced bottling technology, manned by highly qualified professionals to ensure that every Spritzer product is exceptionally high-quality, deserving the many awards it has won.

#BuatBaikTogether Is Back For The 4th Consecutive Year

By
Tan Heng Hong
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Representatives of 7-Eleven Malaysia (first and second from left) posing with President of Damai Disabled Person Association Malaysia, V. Murugeswaran (third from left) alongside the committee members of the non-profit organisation

KUALA LUMPUR, 28 SEPTEMBER 2020 – 7-Eleven Malaysia returns with yet another one of its annual CSR initiatives. #BuatBaikTogether is a campaign under the “brands” Community Care programme. Its objective is to extend much-needed support to the underprivileged and disadvantaged communities.

This year, #BuatBaikTogether partners with Damai Disabled Person Association Malaysia, a non-profit organisation that represents Malaysians who are disabled from all walks of life and provides members with vocational skills which eventually assists them in the realm of financial skills.

The campaign runs for 42 days, until November 8, during which customers are encouraged to support by purchasing necessities such as food, non-alcoholic beverages, household essentials andother provisions purchased from more than 2,350 7-Eleven Malaysia outlets across the nation and dropping these into the contribution boxes.

For every contribution of 7-Eleven Malaysia’s partner products, the convenience store chain will donate RM0.10 to the Damai Disabled Person Association Malaysia, which provides temporary relief and financial assistance to people with disabilities.

7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee, said, “We are especially pleased to have #BuatBaikTogether again after its debut in 2017. Through this campaign, we hope to achieve an even better collection this year with the support of members of the public to bring some cheer to the underprivileged communities nationwide.

“Last year, more than RM1.8 million worth of supplies were gathered and distributed to around 200 charity homes and welfare organisations across the country. This year, we are honoured to be collaborating with Damai Disabled Person Association Malaysia to equip the disabled community with the necessary skills to live independently and create disability awareness amongst Malaysians,” Lee added.

Enjoy Madam Kwan’s all-time favourites with frozen food series

By
Tan Heng Hong
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Image by Madam Kwan's

Madam Kwan’s, known for its delectable Malaysian fares including its signature nasi lemak, has deepened its pivoted towards retail with frozen take-home packs.

In addition to the Madam Kwan’s Curry Paste, the selected Ready-to-Eat and Ready-to-Cook Madam Kwan’s meals are available via GrabMart, Food Panda and Lazada or mymadamkwans.com.

Image by Minimeinsights.com

Interestingly, these frozen meals are also sold at the entrance of Madam Kwan’s restaurant in the form of grab-and-go, saving consumer the hassle of having their temperature checked.

Image by Minimeinsights.com

 

UFC Velvet dairy-free, plant-based drink now available in single serve pack

By
Tan Heng Hong
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Image by UFC Velvet

In Thailand, the UFC Velvet range of plant-based drink is now available in a 180ml on-the-go pack. This single serve plant-based, dairy-free drink comes in three variants Oat Milk Unsweetened, Coconut Milk Drink Unsweetened and Choco Coco.

UFC Velvet was previously available in a one litre family pack. Making it into a single serve not only offers greater portability but also lowers the price point to make dairy-free, plant-based drink more affordable to consumers.

Make your purchase now at these e-commerce platforms:
Line : @ufconline

 

Dutch Mill introduces Prolac with 9g of protein from two protein sources

By
Tan Heng Hong
-
Image by Dutch Mill

Thailand’s Dutch Mill has introduced Prolac is a soy milk with 9 grams of protein from both plant-based (soy) and animal origins (whey). Prolac also comes with calcium, 13 vitamins and minerals, omega 3, 6 and 9.

This soy milk with vanilla flavour (180ml) is priced at THB 888 (normal price THB 912) for a box with 48 units on Dutch Mill Delivery. This translate into a price of THB 18.5 per unit. Prolac is also available at Tops.

Image by Dutch Mill

Prolac is an interesting example of a plant-protein drink that offers both animal and plant-derived protein targeting consumers, especially older consumers, who want extra protein in their drink to prevent muscle loss.

Image by Dutch Mill

The dairy producer has also previously debuted Dutch Mill High Protein Whey Plus with 28 grams of protein, 0 added sugar and 5,250 mg of BCAA for consumers on a fitness regime. This high protein drink is available at 7-11, Lotus and Big C.

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