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Coca-Cola Thailand brings back ‘Share a Coke’ campaign

The Coca-Cola system in Thailand has brought back the ‘Share A Coke’ campaign, inviting Thai consumers to share ‘Coke’ products and enrich relationships among friends, family and loved ones throughout the summer. According to the press release, “summer is always special for Thai people – especially during the Songkran holidays, which is an occasion for everyone to share good times and good feelings with each other.”

There will be a ‘Share A Coke Challenge’ to be launched in partnership with the TikTok application on 14 March 2020. ‘Coca-Cola’ has also released a special theme song called ‘Where is My Name?’, performed by the well-known teen hip-hop artist UrboyTJ. The campaign also includes state-of-the-art out-of-home media in the heart of Bangkok along with a daily ‘Light and Sound Show’ at CentralWorld Connect.

Coca-Cola is also working with a number of leading retailers across the country to arrange ‘Share A Coke’ roaming booth activities in which consumers can design and customize ‘Coke’ cans in their own unique ways. In addition, consumers can also order a set of three Coke’ cans printed with their chosen names and personalized messages that come in a limited edition retro ‘Coke’ refrigerator boxset and will be available only through leading e-commerce operators i.e. Lazada, JD, Tops Online and Shopee from 18 March 2020 onwards.

Nielsen Thailand’s Retail Index shows the total value of sparkling soft drink category in Thailand in 2019 was valued at over THB 56 billion, up 11.7% from the previous year. Within this category, the cola segment was the largest with estimated value of around THB 40 billion and a growth rate of 12.9%. Coca-Cola is the leading brand in the cola segment within the sparkling soft drink category share of 35.7%.

The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces.

New MAGGI Mi Goreng celebrating Malaysian spicy flavours – Sambal Tumis Bilis and Cili ala Kampung

In honour of the local spicy flavours, Nestle Malaysia has rolled out two new MAGGI spicy instant noodles featuring the taste of Malaysia. The new MAGGI fried noodle (mi goreng) consists of Sambal Tumis Bilis (Anchovies Sambal) and Cili ala Kampung (Kampung Style Chili). Both comes with fried onions.

MAGGI Mi Goreng Sambal Tumis Bilis (5x75g) and MAGGI Mi Goreng Cili ala Kampung (5x78g) are respectively priced at RM 6.15. Click here to buy Sambal Tumis Bilis and here to purchase Cili ala Kampung on the official Nestle store on Lazada.

Separately, Nestle has made available MAGGI Sambal Tumis paste. According to Nestle, “sambal is a very important part of Malaysian cuisine, and even a staple food (must have) for many. However, the process of making sambal at home requires a lot of work– peeling, chopping onions, garlic, chili and then blending the ingredients together. The challenging part is also the process of sautĂ©ing (tumis) until ‘pecah minyak’

So there is a strong opportunity for new MAGGI Pes Sambal Tumis that is already cooked and made with fresh ingredients and tastes authentic like homemade.”

Yakult teams up with Frozen Artisans Ice Cream

Yakult Malaysia has jumped into the collaboration bandwagon with a partnership with Frozen Artisans Ice-Cream, which provides freshly made Australian-style inspired desserts and specialised in ice cream themed desserts.

We have seen many foodservice operators incorporating Yakult into their menu but many have done this unofficially with Yakult.

Now the official Yakult Ice Cream is said to be the first ever in Malaysia. The ice cream comes with Yakult flavour completes with Lactobacillus casei Shirota strain for your gut health. 

The Flu Buster range contains Yakult, orange and blueberries to provide the body with the needed immunity to ward off the flu virus.

Yakult Ice Cream is available at Frozen Bangsar (opposite Bangsar Village II), Frozen Paradigm Mall PJ, Frozen SS2 PJ and Frozen Berjaya Times Square outlets.

The Women of HEINEKEN Malaysia

An article by Heineken Malaysia

Many may believe that the beer industry is a man’s world, but this couldn’t be further away from the truth – at least not in HEINEKEN Malaysia where women play various important roles across the organisation. At HEINEKEN Malaysia, women make up 49% of middle- to senior-management positions and 43% of the Company’s Board of Directors.  Guided by a purpose to “Brew a Sustainable Future for our People, Business and Planet”, HEINEKEN Malaysia celebrates this International Women’s Day by sharing with the world a glimpse into what our women think about growing with the world’s most international brewer.  

We asked our colleagues: “What do you think makes a fulfilling career for you?”

Joyce Lim, Senior Brand Manager (Tiger Beer) – Marketing, 13 years at HEINEKEN Malaysia:

I first started my career at HEINEKEN Malaysia as a Management Trainee 13 years ago and I’d say that the opportunity to work here is the best thing that has happened to me (career wise). I really love what I do and I have had so many opportunities to grow professionally and personally. To me, whatever a man can do, a woman can do too, and the company also sees us this way. I never faced any challenges because of my gender.

If you ask me what my most fulfilling achievement is, I’d say it’s seeing the brands that we are working on grow not only in terms of numbers, but also its visibility among our consumers. All our hard work throughout the years have driven Tiger Beer as Malaysia’s No. 1 Beer, and that is honestly really satisfying.

Violet Chan, HR Services Manager – Human Resources, 9 years at HEINEKEN Malaysia:

I have been with the company for close to a decade now and I have gone through several major life milestones while working here – from a single woman who started back then, I have since gotten married and given birth to two daughters. The Company has supported me through each of these life stages. I particularly appreciate the maternity benefits because we have the option of taking up to 4 months of maternity leave, which gave me the opportunity to spend more time with my children. The Company also incorporates women-friendly features in its facility such as a breastfeeding room for mothers. In terms of work, I am proud of how my team and I have successfully digitise and automate HR-related services to provide our employees with more convenience.

Prithi Sharma, Corporate Responsibility Manager – Corporate Affairs & Legal, 8 years at HEINEKEN Malaysia:

The strength of a woman is beyond description. As you grow older, you begin to appreciate and understand how strong women are – rising up to new challenges at every phase of their lives as a daughter, sister, wife, or mother. I’m fortunate that at HEINEKEN Malaysia, there are always opportunities to share your ideas. As long as you can add value and shape the future of our business, there’s absolutely no preference to genders and stereotypes. Women play various roles across the business from Supply Chain to Sales! We have great synergy regardless of gender, as respecting each other is a key value at HEINEKEN Malaysia. 

I have always been passionate about the environment and I take pride in driving our CSR initiative and sustainability efforts across our operations. Loving this job has allowed me to come up with fresh ideas and identify new opportunities. So when you bring that love, your focus on fulfilling the purpose of your role is stronger, and you’re inspired to create a ripple effect with your team and the people you work with. To me, I feel encouraged because we get to work closely with the Management Team who are supportive and ever willing to help you grow and see your projects succeed.

Brenda Yee, BI Solutions Manager – Transformation & Technology, 3 years at HEINEKEN Malaysia:

Speaking of equal treatment in the workplace, HEINEKEN Malaysia is definitely a good place for women to grow. Just last year, I was given the opportunity to participate in HEINEKEN’s Short-Term Assignment (STA) Programme. This programme allows us to work in a different HEINEKEN Operating Company to help us grow our career. I was delighted at the opportunity to work at our Head Office in Amsterdam for three months on a Data Driven Sales project. I believe this clearly shows that the Company values individual capabilities above all and I’m proud to tell people that I’m a mother and still able to go places in my career. It’s commendable that HEINEKEN is an organisation that respects women and provides equal opportunities.

Sharveena Kaur, Recruiter – Human Resources, 7 years at HEINEKEN Malaysia:

To me, women are as capable as men and I can see that HEINEKEN Malaysia sees us the same way too. There has never been any instance where I felt disadvantaged at work because I am a woman. Everyone is treated equally. As a woman and a mother, I have to say that I appreciate the time off flexibility that the Company provides because when the needs arise, I am able to take time off to take care of my family. Our medical benefits also cover our spouse and children, which is great.

My passion is in recruiting and in my seven years of recruiting for HEINEKEN Malaysia, I have come across so many women who are equally capable of taking up technical jobs and roles that require physical strength. It’s my hope that more women should be encouraged to seize these opportunities. We can do anything that men can!

Choong Mun Yee, Quality & Process Assurance Manager – Supply Chain, 7 years at HEINEKEN Malaysia:

In my line of work, passion for quality is of utmost importance as we’re tasked with ensuring we produce the best quality beers and cider. It fulfils me to know that I get to play a part in this, as well as be able to work alongside colleagues who are equally passionate. I also consider it a privilege to have had the chance to work with many iron ladies at HEINEKEN Malaysia. My line manager is a woman, so is my Supply Chain Director, and what’s more exciting is that our Head of Brewing is also a woman. This shows that the Company is a great place to grow your career because, regardless of your gender or age, it’s always about your capabilities. So long as you strive for it, the Company will give you the opportunity for career advancement. From starting out as a junior executive, I have climbed up the ranks to a managerial role so anything is possible if you put your mind to it. I am also grateful that the Company cares for women’s wellbeing, for example we’re covered for HPV vaccinations. 

Josephine Tang, Channel Marketing Manager – Sales, 2 years at HEINEKEN Malaysia:

“Since I joined HEINEKEN Malaysia two years ago, I have had the opportunity to learn and achieve so much in this short period of time, especially in enhancing my skill sets and growing with my team. It’s great to see how much emphasis the Company is putting into its people by investing in employees’ career – all of which gender does not come into question because there are equal opportunities for everyone. Trainings are always available and support is always given, you just need to be hungry for it. I also really love the fact that the Company places safety as a priority and it’s a large part of our culture.”

Ginix Khor, Head of Supply Finance – Finance, 2+ years at HEINEKEN Malaysia:

I really appreciate the culture at HEINEKEN Malaysia. The Company practices diversity and inclusion, as well as promote safety for all. In fact, the working culture here is very open and flexible. I personally experienced this myself when I first joined the Company. I had a family emergency, which required me to dial back on my working hours. I felt bad and wanted to resign in order to deal with this situation. Fortunately, I have a very understanding manager who designed a more flexible working schedule for me so that I’d be able to cater to my family’s needs – I truly appreciate this gesture because it allowed me to balance both work and family.

Thong Phooi San, National Modern Off-Trade Manager – Sales, 2+ years at HEINEKEN Malaysia:

Contrary to popular belief that a career in sales is more suited for men in this industry, the Sales function is actually broad enough with a range of roles, so I don’t see gender as a barrier to growing a successful sales career at HEINEKEN Malaysia. In fact, women are able to progress their careers here because there are meaningful roles that fit different individual needs at every life stage. What is fulfilling for me is the empowerment given to us to initiate, lead change, and shape the organisation, especially in grooming young talents. There is a high level of trust and respect because our leaders are open to listening and taking our recommendations in decision making.

10,000 Reasons to Celebrate with Guinness this March

Celebrate small victories with Guinness this St. Patrick’s month and stand a chance to get one of 10,000 free glasses of Guinness; check out pop-up St. Patrick’s parties or host your own at home for a very special price; get your hands on limited-edition Guinness enamel mugs

KUALA LUMPUR, 11th March 2020: If the Irish are known for one thing, it’s that they know how to throw a celebration. From big events to the smallest of reasons, the Irish will always find an excuse to celebrate. It’s March, and that means it’s time for the biggest Irish celebration of them all, St. Patricks! That’s why Guinness, Ireland and Malaysia’s No. 1 stout, is giving Malaysian drinkers 10,000 reasons to celebrate this month.

For the month of March, Guinness is asking Malaysians to celebrate the small victories – everyday wins which make life just a little bit better. These don’t have to be life-changing events like getting a big promotion at work or your favourite team winning the championship; think more like making it to the gym on a Monday morning or finding RM20 in the pocket of an old pair of jeans. Whatever your reason to celebrate, Guinness will reward you with one of 10,000 glasses of Guinness to be given out for free this March.

All you need to do to earn a celebratory Guinness is keep an eye out for adverts running throughout the month, and simply click on the link to get your reward. Now that’s a reason to celebrate! In addition, Guinness will be trawling social media to find small victories worth celebrating, spreading the St. Patrick’s cheer to drinkers around the country.

And if that isn’t enough of a reason to celebrate, you can join one of the pop-up St. Patrick’s parties happening in bars in Klang Valley and Penang during weekends in March. Featuring games, prizes, entertainment and of course, the legendary St. Patrick’s Parades, these roving parties are sure to put a St. Patrick’s smile on your face. They’ll even feature the Guinness Stoutie machine – allowing you to print your selfie onto the foam of your Guinness. To find out when and where the parties will be happening, check out www.facebook.com/guinnessmalaysia.

If you can’t make it to one of these parties, don’t worry as you can ‘bring the celebration home’ with the help of Drinkies, Heineken Malaysia Berhad’s beer delivery platform. From now until the first week of April, you can get everything you need to host your own St. Patrick’s party at home – including two 25 litre kegs of Guinness – for a very special price. Even better, you’ll even get your very own barman to keep the drinks flowing for your guests, so you can focus on celebrating along with them.

For only RM1,350 (a saving of over RM330), you’ll get enough Guinness to pour 150 glasses, making it the perfect package for parties from 20 to 50 people. What’s more, you’ll get additional Guinness St. Patrick’s freebies thrown in – including the ever-popular Guinness St. Patrick’s hats for you and your guests to get into the party mood. These St. Patrick’s party packages are limited, so start planning your party today by visiting www.drinkies.my/guinness.

Rounding off the month-long festivities, drinkers purchasing a set of Guinness at participating outlets this March will receive a limited-edition Guinness enamel mug. With three exclusive designs to collect, they’re the perfect way to add a touch of celebration to your everyday routine.

So remember: no matter what your reason, there’s never a better time to celebrate the small victories in life. And when it comes to celebrating, there’s no better way than with a glass of cold, creamy Guinness. Sláinte!

Holista CollTech – Maiden Sales of $1.4M for 80less Sugar Formulation to Malaysian Company

KUALA LUMPUR/PERTH, 11 MARCH 2020 – Holista CollTech (ASX:HCT, “Holista”) refers to its announcement dated 14 February 2019, titled “Holista announces 80Less – Proprietary low-calorie sugar reformulation – as more countries announce sugar tax”, where the Company stated that it had completed successful tests on 80Less, a proprietary sugar formulation with a low-glycemic Index (Low-GI) that is five times sweeter than ordinary sugar. It was also stated that no regulatory approvals were needed.

Holista wishes to announce that, Holista Biotech SDN BHD (Holista Biotech) (wholly owned subsidiary of Holista) has signed a five-year supply agreement with Rex Industry Berhad (“Rex”) to supply 80Less for a range of at least eight low-sugar beverage drinks that the Malaysia Bursa-listed drinks manufacturer is developing for Malaysia and Singapore markets.

80Less is a physical blend of two internationally approved substances – Sucrose (table sugar) and very low levels of Sucralose (an intense sweetener derived from sugar cane) – resulting in 80% fewer calories and a low-GI formulation that has taste uniformity in solid or liquid form. 80Less can replace sugar in all applications without the loss of sugar’s sensory effects. One gram of 80Less can replace five grams of sugar. On a gram, for gram basis, it is significantly cheaper than sugar.

By using 80Less, the range of drinks to be launched by Rex next month will be certified to have sugar content below 4.99% and thus achieve the ‘sugar-free’ labelling. These drinks will not be subject to the ‘sugar tax’ imposed in Malaysia since 1 July 2019 – a duty of RM0.40 per litre for nonalcoholic beverages containing added sugars of more than 5gm per 100ml drink (and for fruit or vegetable juice containing added sugars of more than 12gm per 100ml drink). Rex’s new range of drinks will be sold to food and beverage outlets, supermarkets and groceries in Malaysia and Singapore.

The sugar tax was introduced in Malaysia in response to the rising incidence of diabetes and obesity in the country, caused largely by diet. According to the International Diabetes Foundation, 16.7% of Malaysians between ages 20 to 79 suffer from Type 1 or Type 2 diabetes, the 12th highest in the world. Including those with pre-diabetic conditions, this number rises to 25%.

In accordance with the supply agreement, there is a minimum annual order purchase amount of A$1.4 million of 80Less by Rex in the financial year ending 31 December 2020 (“FY2020”). The supply agreement with Rex represents the first commercialisation of 80Lessℱ by Holista Biotech which has also received expressions of interest for this product from six other companies.

“Holista Biotech has demonstrated R&D leadership and ability to commercialise a product which can reduce sugar intake by up to 50%. Apart from helping food manufacturers achieve healthier labelling and low-sugar or sugar-free certification, 80Less also offers the advantage of helping such manufacturers lower costs of raw materials and related logistics,” said Dr Rajen Manicka, the founder and CEO of Holista.

Meltwater: Sentiment tracking on Singapore’s Nutri-Grade Labelling

Global media intelligence company, Meltwater, has compiled a report highlighting key news media and social media stats from 4 – 9 Mar 2020 following the Singapore government’s announcement (5 Mar) of Nutri-Grade for pre-packaged sugary drinks, which includes an advertising ban imposed for D-grade beverages. 

Media Exposure: Insights into how media coverage is trending

Some highlights of the report include:

  • The Nutri-Grade labelling generated 20% positive and 12% negative sentiments on social media. A deeper look into the negative sentiments reveal that the new regulation should not be perceived as an “unwelcomed move”, but rather as a result of social mentions around the ill effects of diabetes.
Social Sentiment: Insight into how media coverage is broken down by positive and negative sentiment over time
  • “Alcoholic drinks” and “advertising” trended on social and media coverage as social media users made comparisons on how the Nutri-Grade labelling might be stricter than regulations imposed for alcoholic beverages.
Trending Themes: Insights into keywords and key phrases that are most frequently associated with the media coverage
  • “Joy”, “surprise” and “love” were the dominant emotions picked up on social posts, suggesting that social media users perceive the new grading to be a positive step towards healthier living.
Emotional Comparison: Insights into the relative number of documents over given time period broken down by the emotions expressed in the documents

“The Nutri-Grade labelling is a welcome move to combat diabetes, enabling consumers to make informed choices. Meltwater’s data shows that 20% of social media users have reacted positively to the new regulation while a fraction of users questioned the ban’s effectiveness. For brands looking to reformulate or introduce new variants, it’s important to strike a balance between compliance and what consumers are saying about your products,” said Mimrah Mahmood, Senior Director & Partner, Meltwater.

Methodology

Data collected is based off all public conversations across news media and social media worldwide. Social media channels include Facebook, Twitter, Instagram, forums, blogs and YouTube.

Sample superb Japanese wines in Singapore!

Enjoy five carefully selected wines at special prices during the Japan Premium Wine Fair at 11 restaurants in Singapore!

SINGAPORE, 10 MARCH 2020 â€“ JR East Group is hosting its Japan Premium Wine Fair from 2 to 31 March 2020 in 11 stores and restaurants across Singapore. During this time, guests can tickle their taste buds on five carefully selected wines sourced from both Yamanashi, known commonly as â€œthe birthplace of Japanese wine” and Yamagata.

Through hosting the Wine Fair, JR East aims to increase global awareness of the unique qualities of Japanese wines to increase international demand for Japanese wine and domestic wine production across all of Japan’s wine-growing regions â€“ through â€œwine tourism”.

France and Italy are virtually synonymous with wine production; however, in recent years, Japanese wine made from 100% Japan-grown grapes has been steadily gaining acclaim worldwide. As a testimony to this fact, a wide variety of specialty wine grapes are now cultivated in Japan, including Japan-only varieties such as â€œKoshu” and â€œMuscat Berry A”, which are usually the main ingredients in Japanese wines.

As true wine aficionados know, Japanese wine is quite distinct from other wines, primarily due to its delicate flavor. To cultivate wine grapes that satisfy oenophiles in rain-drenched parts of Japan, viticulturists have focused on grape quality at the expense of production volume. High-quality or â€œexquisite” – Japanese wine is the fortunate result of such diligence and attention to detail.

While Japanese cuisine has long been held in high esteem internationally, lately Japanese wine has been gaining recognition as its perfect complement – and also as the ideal way to best enjoy a broad range of non-Japanese fare.

The rapidly growing international reputation of Japanese wine has allowed it to cross borders and fill glasses of wine drinkers in Singapore. However, due to high prices and shipping costs, Japanese wine remains out of reach to most consumers. Fortunately, visitors of the JR East’s Japan Premium Wine Fair will be able to sample five unique Japanese wines, including award-winning ones, at special prices at the 11 participating stores.

One of Singapore’s most renowned sommeliers, Mr. Kawai Daisuke noted that “the wines selected for the Japan Premium Wine Fair this time are all excellent products that are not in any way inferior to internationally famous wines. While Japanese wines were previously known for being too sweet and therefore not favored by oenophiles, the wines available now are different. As long as you drop your biases and face the wine in front of you, I am confident that you will be able to see what’s so good about it. I hope that wine-loving Singaporeans and expats, in addition to Japanese, will be able to enjoy the wines this time”.

Participating Stores and Restaurants:

  • Al Solito Italian Japanese Wine and Food Tapas
  • Ishinomaki Grill & Sake
  • JAPAN RAIL CAFE
  • Kan sushi
  • La Terre
  • Motsunabe Goku
  • nomono(sales only)
  • SUJU Japanese Restaurant
  • Teppan kappou Kenji
  • Tokyo Yakiniku Heijoen
  • Trattoria Pizzeria Logic

For more information, please visit the Japan Wineries Association website here.

Featured wines at the Japan Premium Wine Fair may be viewed here.

Kraft Heinz APAC Exports Unveils Its Ingredients for Success, Aiming for A Strong Growth In 5 Years and Be “The Best Food Company, Growing A Better World”

Mr. Joao Leitao, Managing Director of ASEAN, India, Hong Kong and APAC Exports

6 March 2020 Bangkok – Heinz Thailand Limited, the holding company of the “Kraft Heinz” brand and a globally renowned food company that serves the world more than 150 years, is making progress in expanding its business throughout the APAC region with the vision to be “The Best Food Company, Growing a Better World.”

Mr. Joao Leitao, Managing Director of ASEAN, India, Hong Kong and APAC Exports, stated that “the Business Unit was set up with the responsibility to manage and to grow double-digits Kraft Heinz’s operations within Southeast Asia, as well as India, Hong Kong, Taiwan and the Exports business of its Asian portfolio to the United States and European countries. The company’s subsidiaries include worldwide favorite brands like Heinz & Kraft, Lea & Perrins, and Indonesian market’s best-selling ABC and New Zealand market’s best-selling Watties.

We have contemplated that the food market has been persistently growing, especially in the so-called “Kitchen of the World,” Southeast Asia. We treat challenging diversity of the region a prominent opportunity to offer high quality products to all households. Our product portfolio is rounded off by Western sauces like all-time favorite Heinz ketchup, and Eastern sauces like Heinz Oyster and ABC Soy Sauce.”

In a diverse region like Asia, Hong Kong, Thailand, and Malaysia are deemed as salient markets for Kraft Heinz, while India, the Philippines, and Vietnam are our vastly growing markets. In Thailand, Kraft Heinz sets its sight on being a top-of-mind brand for Thai consumers. Heinz ketchup is a crucial strategy we adopted to penetrate the market, obtaining a market share of approximately 19% with steady growth year on year. To be able to be relevant to the market, Kraft Heinz launched Heinz Oyster in Thailand and ABC Kicap Manis in Malaysia. Both of the launches also align with Kraft Heinz’s value on Consumer First and Innovation.

As company, we do believe in that “people” are a crucial factor that helps steer the organization to success. Here, we have management principles that will contribute to both business and people, namely “meritocracy”, which aims at recognizing and rewarding people out of their performance and skills. This value encourages people to optimize their capacities to professionally grow and progress in their career paths and bring the organization to mutually reach the highest goal.

Furthermore, Kraft Heinz is a real diverse organization with employees from different nationalities and genders. We also value gender equality having more female leaders than male sitting in senior management positions. On top of that all of them come from diverse backgrounds and 5 different countries. We determined to create pleasant work environment that encourages people in the organization to have respect for other people and work together regardless the differences. We believe that this melting pot environment is our secret ingredients that can help us succeed. concluded Mr. Leitao.

Unique ice cream flavoured Dentyne debuts in Thailand

Dentyne, the chewing gum brand of Mondelēz International, has introduced ice cream flavoured gum in Thailand. The unique flavours are Cola Ice Cream Float and Salted Caramel Ice Cream.

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