New Mama OK Carbonara Bacon instant noodle

By

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12th July 2021

Thai President Foods Plc, the company behind the Mama instant noodle brand, has launched Oriental Kitchen (OK) Carbonara Bacon Instant Noodle in Thailand. The new product (85g) comes with soft and chewy noodles ideal for a carbonara experience.

Thai President Foods reported a 0.91% year-on-year rise in Q1, 2021 revenue for the domestic sale of instant noodles and semi-finished food and a 13.05% jump in overseas revenue for the sale of instant noodles and semi-finished food.

New KariKit allows you to create favourite dishes including Tandoori chicken effortless

By

Tan Heng Hong

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12th July 2021

KariKit by Penang-based FubiMart is a convenient cooking paste that makes you cook like a chef. With parents busy working from home, KariKit is easy to prepare. Just add water, meat or vegetable and cook for 20 minutes. The RM 2.90/packet is ideal for 3-4 people.

The KariKit Tandoori Instant Paste is ideal for those with air fryer at home. Now you can prepare restaurant-style tandoori with an air fryer or in a microwave, oven, deep fryer or even BBQ grill.

KariKit is available to ship across Malaysia. Just send them a message on their official FB page here. With KariKit, you can now spend more time to eat, love and enjoy with your love ones.

Ensure Gold Plant Based offers plant based complete nutrition

By

Tan Heng Hong

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11th July 2021

Abbott Laboratories (M) has launched Ensure Gold Plant Based. The new product has almond flavour and is said to have “great taste loved by Asians.” It is Ensure’s first plant based complete nutrition.

CaHMB and triple protein blend – improve muscle strength
Omega 3 – essential fatty acid for body function
Higher Vitamin D – strength bone health and reduce fall risk

Ensure Gold Plant Based is available on Lazada. Click here to purchase.

New Heng’s Taro Spread and Salted Egg Spread

By

Tan Heng Hong

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11th July 2021

Heng’s, famous for its Nyonya classic series ready-to-cook paste and sauce in Malaysia, has unveiled two interesting spread products – taro and salted egg. The taro spread is made fresh with real taro and is described as smooth and creamy. The spread can be used on bread.

The salted egg spread, which contains omega 6 and 9, can be used to make various dishes including Golden Salted Egg Burger and Golden Salted Egg Prawns.

Click here to purchase on Shopee.

Tisha’s new Paratha Low Carb for those on a keto diet

By

Tan Heng Hong

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11th July 2021

paratha low carb — Price effective July 2021

Malaysian frozen food manufacturer Tisha’s has launched a healthy range for those who are on a keto or low-carb diet. It is also suitable for vegetarians. The Paratha Low Carb was created in collaboration with AsianKeto (@Asianketo) and #kakkek (Catriona Ross).

The low-carb paratha comes with different lauk including Rendang Ayam, Sambal Paru, Daging Masak Hitam, Kari Daging, Sambal Udang and Butter Chicken. Lauk in Malay is a dish usually eaten with rice, or in this case paratha.

The paratha is low carb, sugar free, wheat and gluten free, yeast free, nut & diary free and high in fiber. The lauk is low carb, sugar free, wheat and gluten free, nut and diary free.

Each box comes with 6 pieces of low carb paratha and lauk. The price per pack is RM 38.8. Paratha Low Carb has to be kept frozen. Click here to purchase.

Origina shifts its attention to alkaline water

By

Tan Heng Hong

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11th July 2021

Origina, which sells ready-to-drink (RTD) beverages in retort pouch, is offering alkaline water as a healthy solution. Alkaline water is not a novel concept in Malaysia. In fact, Malaysians have access to alkaline water through water dispensing machines at home or through packaged water.

Globally, akaline water has become a rising trend in the bottled water industry driven mainly by marketing and health claims.

Looking at Origina’s claims below, you will feel that this is a ‘miraculous’ drink. Regardless of how it is advertised, alkaline water is still a water. In our honest opinion, there is no justification to pay a premium for water.

The Tapping Tapir launches seasonal flavour Blood Orange and Lime

By

Tan Heng Hong

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11th July 2021

The Tapping Tapir, which produces natural sodas from fresh fruit juices, spices and herbs, has a new seasonal flavour called Blood Orange and Lime Light. The key ingredients are Sparkling Water, Cane Sugar, Blood Orange, Lime, Citric Acid, Steviol Glycoside (Stevia Leaf Extract).

The Seasonal Flavour Blood Orange & Lime Light is taste like a subtly sweet orange with hints of cherry.

Click here to purchase.

The Coffee House unveils iced coffee in RTD can and sachet

By

Tan Heng Hong

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11th July 2021

The Coffee House, Vietnam’s fast growing coffee chain, has launched instant iced coffee in sachet and RTD can for consumption anywhere and anytime. We interprete this as a move to broaden the revenue base to mitigate curb in dine-in due to COVID-19 measures.

Due to travel restriction, the Coffee House can also take this opportunity to export its famous Vietnamese iced coffee overseas.

New Wise Kettle Chips available for a limited time only

By

Tan Heng Hong

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11th July 2021

In a departure from its wavy texture, BJC Foods (Malaysia) has launched Wise Kettle Chips, which are thinly sliced, kettle cooked longer than regular chips and gluten free.

Wise Kettle Chips are available for limited time only so hurry up & get it from your nearest supermarket, hypermarket and convenience stores.

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Vinasoy innovates soymilk based on concept of seasonal eating

By

Tan Heng Hong

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11th July 2021

Vietnam’s number one soy milk player Vinasoy has unveiled new four new products and a new look. The new products under the Fami label are based on the health needs of the different seasons – spring, summer, autumn and winter. The products include soymilk with warming ginger and tofu, coconut milk and black sugar.

The play on seasonality taps into the concept of seasonal eating familiar with Vietnamese consumers. In addition to the new products, the new look is designed to appeal to younger consumers.

Mini Me Insights

New Mama OK Carbonara Bacon instant noodle

New KariKit allows you to create favourite dishes including Tandoori chicken effortless

Ensure Gold Plant Based offers plant based complete nutrition

New Heng’s Taro Spread and Salted Egg Spread

Tisha’s new Paratha Low Carb for those on a keto diet

Origina shifts its attention to alkaline water

The Tapping Tapir launches seasonal flavour Blood Orange and Lime

The Coffee House unveils iced coffee in RTD can and sachet

New Wise Kettle Chips available for a limited time only

Vinasoy innovates soymilk based on concept of seasonal eating

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