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Diamond Grains launches new prebiotic granola

By
Tan Heng Hong
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Diamond Grains, Thailand’s first clean granola brand, has launched Aurora Prebiotic in Crunchy Cocoa Granola and Crunchy Honey Granola. Aurora Prebiotic contains oatmeal and puffed rice offering high fibre thanks to the inclusion of prebiotic fibre.

This 35g pack (THB 25 at 7-Eleven) is said to be crunchy, creamy, delicious and chewy.

Aurora Prebiotic Crunchy Cocoa Granola uses non-dairy creamer, thus making it suitable for vegetarian.

Diamond Grains Aurora Prebiotic taps into better-for-you snacking with a greater emphasis on eating for digestive health.

Brunchtime, the operating entity of Diamond Grains, reported a 20% year-on-year decline in revenue in 2019, according to data from the Department of Business Development Ministry of Commerce.

Ichitan to launch vitamin-fortified Green Tea X and move into the Philippines

By
Tan Heng Hong
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Ichitan Group PLC plans to launch Ichitan Green Tea X as a new beverage series during the second quarter of 2021, according to the company’s Q1 2021 result announcement. Existing popular drinks from Ichitan will be added with vitamins. The beverages will be in 350ml bottle priced at THB 15 and in three flavours.

The three products will be Green Tea X Honey Lemon fortified with vitamin C from the UK, Green Tea X Berry Lemon with vitamin C from the UK and Green Tea X Kyoho Grape featuring vitamin A from Switzerland.

The launching of vitamin-fortified drinks is in line with existing trend. We have seen rival Oishi fortifying existing range with vitamins to capture growing consumer interest in functional beverages in Thailand. According to Ichitan, vitamin-infused beverage market in the country surged 102.8% year-on-year during the first quarter of 2021.

In another development, a report by prachachat.net mentioned Ichitan plans to launch Thai milk tea products in UHT in Brunei and the Philippines in the third quarter of 2021. The company is expanding its reach into more overseas market buoyed by its success in Indonesia.

The Thai series beverages are doing well in Indonesia and there is a hope that similar opportunities can be captured in other Southeast Asian market.

Everbest ring roll sets its course to become a must when eating instant noodle

By
Tan Heng Hong
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Everbest Soya Bean Products Sdn Bhd is popularing ring roll (鈴鈴卷) as an accompaniment to soupy hot meals in Malaysia.

Ring roll originated from China and is commonly eaten with hot pot. The ring roll is usually made from bean curd skin, which then quickly fried and wrapped into a roll.

Everbest uses only specially selected non-GMO soya bean from Canada for all its soya bean products to ensure the food quality is well maintain.

Ring Roll is best to eat with any soup based dishes including instant noodles – simply dip in soup for 3 seconds and it is ready to serve.

To win in Malaysia, the only way for ring roll to reach out to most consumers is to associate it with instant noodle instead of eating hot pot.

Everbest reached out to the Malay audience during Raya 2021 to popularise ring roll among the Malay community.

For the latest push, Everbest has collaborated with Maggi to offer a free Everbest Ring Roll with every purchase of Maggi Hotmealz instant noodle exclusively at 99 Speedmart. This partnership aims to expose consumers to a new eating experience and hopefully turn ring roll into the perfect companion to instant noodle.

Mad Grass plant-based collaborative spaces and cloud kitchen opened

By
Tan Heng Hong
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Indonesia has a new place reported to be the world’s first plant-based collaborative spaces and cloud kitchen. Mad Grass is located in South Jakarta’s Cipete.

Earthai (@earthai.id), Indonesia’s first vegan Thai eatery, has joined Mad Grass. Earthai serves 100% plant-based and earth-friendly Thai cuisine.

On Gofood, you can also order Oatly Latte from Mad For Coffee (@madforcoffeeid).

We are seeing Indonesia is accelerating its pace to be on the forefront of the plant-based trend. The participation of more local players including ingredient suppliers will be needed to turn this fad into a more lasting trend.

Protinex Soy UHT delivers high protein from non-GMO soy

By
Tan Heng Hong
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Image by Protinex Thailand

Danone Protinex in Thailand is now available in RTD format. Protinex RTD comes in original (3% sugar) and unsweetened.

Protinex Soy UHT is a high protein liquid drink with 10g of protein from non-GMO soy. It has 2 times more protein than conventional soy milk and 8 times more calcium than ordinary soy milk. The vitamin D helps to strengthen the immune system.

Protinex Soy UHT is different from the Protinex in the powdered format. The former is a plant-based drink, while the latter contains cow’s milk.

KFC Indonesia brings back the good old days with nostalgia combo

By
Tan Heng Hong
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KFC Indonesia is bringing consumers back to the good old days with a new limited nostalgia combo. This nostalgia combo is only available at KFC Classic Store Taman Melawai in South Jakarta.

The meal offers consumers a chance to experience the first KFC dish offered to Indonesian consumers when KFC first set up in Indonesia in 1979.⁠ The first KFC store is located in Jalan Melawai.

Banana milk flavour? check out the flavour in Mamee Monster Thin Thin

By
Tan Heng Hong
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Mamee Monster Thin Thin Potato Crisps Cracker Banana Milk is now available as a limited edition flavour. Thin Thin is a bisnack, which is a combination of biscuit and snack that is thin, crunchy and tasty. Thin Thin is available in a convenient canister format suitable to be consumed everywhere.

According to Pierre Pang, group executive director for Mamee Double Decker Malaysia, Mamee’s current target audience has changed from being largely focused on children under the age of 12 in the past to today’s younger audience aged 18 to 29. Therefore the company has to embrace new ways to target the younger audience.

Mamee Monster Thin Thin Potato Crisps Cracker Banana Milk is available on Shopee. Click here to purchase it from Mamee official store on Shopee Malaysia.

New Cornetto Brown Sugar Bubble Cheese

By
Tan Heng Hong
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Wall’s Thailand has launched Cornetto Brown Sugar Bubble Cheese. This product looks very much like the Cornetto Boba Brown Sugar Cheese that was introduced in Indonesia in early 2021 featuring boba pearls, milk tea ice cream with brown sugar sauce topped with cheese topping.

Image by 7-Eleven Thailand

 

UFC soup launched in the Philippines

By
Tan Heng Hong
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NutriAsia has made available new UFC soup, which is instant soup in a pack. UFC soup comes in three variants – Cream of Mushroom, Crab and Corn Soup and Chicken and Corn. All the products contain either real mushroom bits, vegetables, meat or spices.

Excluding sinigang, instant soup mix is a small category in the Philippines with only a handful of players including Unilever (Knorr). With more in-home eating happening now, instant soup mix is set to become more popular as it can be eaten on its own or pair with other dishes as well.

Click here to purchase NutriAsia’s products on Shopee Philippines.

New Wall’s Calippo with Vitamin C

By
Tan Heng Hong
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Wall’s Calippo in Thailand now comes with a vitamin-fortified version. Calippo Honey Lemon is said to be high in vitamin C and comes with the Healthier Choice logo.

It is interesting to see food and drink companies are fortifying their existing products with vitamins including vitamin C to improve the body’s immune system during the pandemic.

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