7-Eleven Malaysia has launched Premium Selection Spicy Korean BBQ Chicken Bun (60g) and Spicy Ikan Bilis Roll (60g) as it upgrades its private label bakery selection. The Spicy Korean BBQ Chicken Bun reminded us of a similar launch by Mighty White.
The convenience store has also given its existing Onigiri and Cocoks a brand new look.
SHAH ALAM, April 14, 2021– Coconut milk is a staple of Malaysian cuisine, more so during Ramadan and Raya for the nostalgic taste, creaminess and health benefits it adds to any dish.
Ayam Brand™ understands the fine balance between the longing for the taste of kuihs from our childhood with our busy lifestyles, health related dietary concerns, and the limited time we have to prepare for Iftar and Sahur. Fresh coconut is wonderful but finding it in stores, and extracting coconut milk can take time – time that we do not have!
Coconut Milk
Ayam Brand has been providing the great taste and health benefits of coconut milk, in convenient packs for decades. Ayam Brand™ Coconut Milk is hygienically squeezed from selected ripe coconuts, then sealed in convenient tetra packs using Ultra High Temperature (UHT) technology. It is as good as squeezing by hand but without the hassle of cleaning up after.
Coconut Milk Trim
You can use Ayam Brand Santan, Ayam Brand Santan Trim (45% reduced in fat) or Ayam Brand Santan Super Light (only 5% of fat!) depending on your preference.
Coconut Milk
Just in time for Ramadan and Raya, Ayam Brand has introduced its limited edition Ayam Brand Santan 200ml with easy open cap – so you can use what you need, seal the cap and refrigerate the rest for later. A new pack but the same great recipe.
If you are a regular Ramadan bazaar goer like us, you would notice that nostalgic regional delights are always unavailable. Ayam Brand’s recipe developers have created five recipes for traditional delights using santan that you can make at home. They have thoughtfully simplified the recipes to suit regular kitchen equipment, and worked with nutritionists to cut down the sugar and fat content with an eye on health.
The rare kuih Akok from the East Coast, kuih Tako also known as kuih limas from the South, bubur pulut hitam from the North, kuih seri muka labu kuning from Kelantan and the ever popular sago gula Melaka will take you back to childhood in your hometown or kampung. All of these kuihs have the nostalgic creamy nutty goodness of Ayam Brand Coconut Milk.
Try out the convenience of the new easy open Ayam Brand Santan 200ml this Ramadan and Raya, and participate in the Ayam Brand Masak dan Menang contest. Simply whip up a dish using Ayam Brand Coconut milk, take a pix and upload to your Facebook or Instagram account and use the hashtag #santanayambrand to be in the running for all-in-one cooker prizes worth up to RM17,300 from innochef! For details visit https://www.ayambrand.com.my/masakdanmenang
Kuih Akok
1. Quick and Easy Kuih Akok
No mould and charcoal fire required here, just a muffin pan and your oven! Boil Gula Melaka and thinly sliced pandan leaves, until the sugar is dissolved and the mixture is fragrant. Remove from stove, and slowly pour in the Ayam Brand Coconut Milk. Let it cool. In the meantime heat the oven, and oil your muffin pans. Add egg and sieved flour to the coconut mixture, and stir well. Divide the kuih batter evenly among the 12 muffin tins. Bake for 25 minutes or until the top is browned.
Healthy tips:
You can reduce the gula melaka, but it will lose some of the caramelised taste; and an important note do not substitute with white sugar as it will not taste as good. For a lower fat option use Ayam Brand Super Light santan that has only 5% of fat.
2. Kuih Tako (also known as Kuih Limas)
Kuih tako or kuih limas is similar to kuih tepung pelita but usually has a sweet or crunchy surprise hidden inside that made it a favorite with kids. The additional step of adding the surprise inside could be why it isn’t commonly found at Ramadan bazaars. Here’s a simplified version from Ayam Brand that has sweet corn and water chestnuts as the secret filling for texture and fibre!
The first step is to make 30 pandan cases – this is a fun activity that children can help with. Next, prepare the base by combining green bean flour, sugar, salt and water. Cook on low heat until thickened, then turn off the heat. Add some water chestnuts in each pandan case, then pour in the base mixture and allow it to cool and set.
In another pot, make the topping by combining coconut milk, green bean flour and water until thickened. Adding the topping to the set base and decorate with a teaspoon of corn in each pandan case. Allow to set in the fridge – perfect for Sahur!
Healthy tips:
The sugar content of this recipe has been reduced so it is less sweet, the green bean flour, Ayam Brand Sweet Corn and water chestnuts add fibre and vitamins. Cold out of the fridge for Sahur, this will give you sustained energy.
Bubur Pulut Hitam
3. Bubur Pulut Hitam
Bubur pulut hitam or black glutinous rice porridge is a hearty, healthy and surprisingly easy to prepare treat. Make it at home to have just the right amount of creamy santan for your taste.
Cook the black glutinous rice, pandan leaves and water in low heat with the lid on. Simmer for an hour or until the rice has softened. Simultaneously heat the coconut milk, salth and sugar to taste. To serve, scoop the lusciously gooey rice into a bowl and add the coconut milk mixture.
Quick tips:
If you have a pressure cooker, the time for this recipe can be reduced significantly. You can also heat the coconut milk mixture in the microwave instead of on the stove. We try to use all kitchen appliances, too! Make a double batch, that can be refrigerated and heated for another day’s Iftar or Sahur.
Kuih Seri Muka Labu
4. Kuih Seri Muka Labu
The regular seri muka with its creamy glutinous rice base and pandan green custardy topping is widely available, but the kuih seri muka labu or pumpkin seri muka is a rarity at any bazaar as it is a labour of love.
Make the glutinous rice base according to the Ayam Brand website recipe. For pumpkin custard topping mix eggs, coconut milk, mashed pumpkin, sugar and flour until smooth, and double boil for a creamy, smooth custard.
Compact the glutinous rice mixture into a pan, so it can hold its shape when cut. Then use a sieve to pour over the pumpkin custard topping. Steam on medium heat. Allow to cool before cutting into the traditional diamond shapes.
Quick and healthy tips:
Use a rice cooker to get the base mixture done. Ripe pumpkin is naturally sweet, so you can reduce the sugar further. The eggs provide protein, while the pumpkin and coconut milk add fiber, vitamins and flavour for an excellent buka puasa treat.
Sago Gula Melaka
5. Sago Gula Melaka
This is a popular favorite, but too often commercial versions are short on the sago and coconut milk , while the gula melaka (palm sugar) is not fragrant and caramelized. Try this simple recipe and you will never go back to bazaar sago gula melaka again.
Simmer the sago in a pot of hot water for 30 mins, stir frequently to keep from sticking. While the sago cooks, boil the coconut milk with water and salt. Allow to cool. Dice the palm sugar, and heat until fragrant.
To serve, mound the sago, pour on the coconut milk and add the palm sugar mixture to taste.
Healthy tips:
You can reduce the palm sugar and brown sugar. For a more intense flavour, heat the palm sugar until it caramelises.
And that’s how we do nostalgia, right! Ramadan Kareem.
Users can discover and redeem vouchers in-store from nearby merchants from as low as 5 sen throughout the Raya Bersama Shopee campaign
KUALA LUMPUR, 14 APRIL, 2021 – Mobile wallet ShopeePay has developed a new feature known as ‘Deals Near Me’ that will efficiently connect ShopeePay users to offline merchants, offering the best deals in their immediate vicinity, just in time for the Raya Bersama Shopee campaign happening now till 14 May.
‘Deals Near Me’ is an online-to-offline (O2O) feature that uses location-based services to help users discover ShopeePay Vouchers by nearby merchants including cafes, restaurants, and services. Users can easily purchase vouchers on the Shopee app, and redeem them immediately at participating outlets to enjoy attractive cashback when they pay with ShopeePay.
According to Alain Yee, Head of ShopeePay Malaysia, the vouchers will help offline merchants connect with users who are going online first to look for daily essentials and food. The COVID-19 pandemic has impacted shopping and consumption habits of Malaysians and this, in turn, has raised the importance for offline merchants to reach customers in new ways.
“Deals Near Me helps merchants improve their online visibility and direct would-be customers to their outlets when we feature their cashback deals to consumers that are already in the vicinity. Showing the relevant deals to consumers can also lead to higher conversion and tangible sales for merchants. This is important for business recovery after an extended lockdown period which adversely impacted offline retailers, especially those in the service sector. We also believe that this new feature creates a win-win situation for both our users and participating merchants as we enable a convenient, seamless and rewarding shopping experience,” he said.
Since 1 April, the feature has driven footfall of over 100,000 customers to the 130 early adopters of Deals Near Me. Top merchants include MR DIY, Tealive and The Black Whale.
Launched during the Raya Bersama Shopee campaign, there are vouchers specially curated for Ramadan that can be found at three different times of the day: Sahur Specials at 5AM, Jom Berbuka dengan ShopeePay at 12PM, and Moreh Specials at 10PM.
The vouchers can be bought for just 5 sen to earn up to RM8 cashback, from merchants such as Nasi Kandar Pelita, Nando’s, TGI Friday’s, Boat Noodle, Johnny’s, OLDTOWN White Coffee, J.Co Donut and Hokkaido Baked Cheese Tart.
The Raya Bersama Shopee campaign will also offer users free shipping with no minimum spend and deals from as low as RM1.
Users should take note of two very special days – the Jualan Hebat Rayaon 23 April and Pesta Jualan Rayaon 5 May, that will offer Malaysians irresistible deals and discounts of up to 80% on home appliances, furniture, Hari Raya outfits, decorations and more in preparation for Hari Raya.
Adding to the cheer on these special days, users will be entertained with the Raya Bersama Shopee Show on 23 April at 10PM, followed by Jom Heboh Di Rumah on 4 May at 9PM and 5 May at 2PM, aired on Shopee Live, TV3 and Tonton. The shows will feature Shopee’s Hari Raya Brand Ambassador, Iman Troye, as well as local artists and celebrities including Anuar Zain, Ernie Zakri, Kaka Azraff, Syamel, Chef Wan and more.
Tan Ming Kit, Senior Manager (Marketing), Shopee Malaysia shared that the e-commerce platform would also be providing convenience to Malaysians who want to give back to society during Ramadan through the #ShopeeGivesBack umbrella.
“We also want to use our platform’s capabilities to offer people the means to do good. Donate from RM1 to Budimas Charitable Foundation, Pertubuhan Kasih Neelofa, Protect and Save the Children, SimplySiti Di Hati, Shelter Home for Children, Ukhwah for Ummah, and more to provide financial aid to underprivileged children and families. Additionally, celebrities such as Siti Nordiana, Izzue Islam and Farahanim Razak will discuss social issues and their views on charity on Shopee Live at 3PM, every Friday during the campaign,” Tan said.
The Hari Raya celebrations will be even more exciting with two units of Perodua Ativa, Yamaha motorbikes, up to 25 million Shopee Coins and other great prizes to be won when Malaysians take part in One or Not as well as Share and Win Prizes.
The Kotak Duit Raya game show also returns every Monday to Friday at 12PM on Shopee Live, where users stand to win a grand prize of RM3,000 cash daily which will snowball to a maximum of RM9,000 if there are no winners.
SINGAPORE, 14 April 2021 –Meat & Livestock Australia (MLA) has officially launched its 2021 edition ofLambassador, a campaign celebrating the amazing flavours of high quality and nutritious Australian lamb in Singapore and Southeast Asia. Wholly owned by MLA as part of its True Aussie brand, Lambassador strives to draw greater awareness to the versatility and accessibility of Australian lamb in the market.
Singaporean actor and host Paul Foster will continue to lead the campaign as the brand’s official “Lambassador”. Foster was first appointed in May 2020 and will work to break down any common misconceptions many Singaporeans associate with the meat. With a personal love for lamb, Paul wants to raise its profile amongst consumers and celebrate its ease and use in many well-known and loved dishes.
Lambassador aims to build a community to bring together passionate people to share their knowledge and expertise on True Aussie lamb with Singapore consumers. As a market that is discerning and appreciative of good quality products, the little red dot has always and continues to be an important market for MLA, and through the Lambassador campaign, it looks forward to providing a platform to educate and share recipes and industry knowledge.
With Australia’s abundance of wide-open spaces, Aussie lamb is proudly free-range, mild-tasting and naturally lean and tender. Its farmers take a natural approach to sustainable farming, working alongside the government to be an industry that aims to be carbon neutral by 2030. Boasting a reputation of trusted, high-quality lamb, Australia is known for producing some of the world’s finest red meat with comprehensive food safety, quality assurance, and traceability to ensure that only the best meat gets to your plate.
Lambassador 2021 officially kicked off this month with an intimate lamb and wine pairing session at Burnt Ends for the Singapore media. Hosted by Lambassador, Paul Foster, Owner & Head Chef of Burnt Ends, Dave Pynt and Angharad Onions, Butcher and Co-Founder at Bootle’s, guests were guided through a live butchers demonstration with a full lamb carcass, followed by a five-course menu celebrating different cuts of lamb to showcase the adaptability of the meat in popular dishes.
Throughout the year, MLA will share a series of inspiring and engaging content through the Lambassador website and Instagram pages. A new video series is set to launch later this year, featuring episodes that celebrate lamb as an easy-to-use, delicious meat that can also play an important role in ensuring a healthy and balanced diet. Through this, Foster aims to inspire more Singaporeans to enjoy lamb and discover just how complementary it can be with popular recipes. Previous recipes and more details can be found here:
The Malaysian plant-based meat producer Phuture Foods has unveiled its latest 100% plant-based Mala Popcorn Bites. The latest product combines two trending items – plant-based meat and the mala flavour.
Consumers in Malaysia can get their hands of the new plant-based Mala Popcorn Bites at the following 20 locations:
Cadbury Dairy Milk Partners with Food Aid Foundation to Bring the Goodness of Baking to B40 Families
KUALA LUMPUR, 05 April 2021 – As our country prepares itself for another Ramadan and Raya amidst the COVID-19 pandemic, Cadbury Dairy Milk, the leading confectionery brand under Mondelēz International aspires to amplify the tradition of giving by adapting and demonstrating that generosity can be exemplified through the simplest of acts such as baking.
This Ramadan, Cadbury Dairy Milk calls all Malaysians to bake from the heart and contribute to communities in need with a campaign aptly themed Kuih Raya Dari Hati. Together with a local baker, Cadbury Dairy Milk is sharing an array of appetising recipes, showcasing unique flavours such as, Chocolate Cake Batik, Cadbury Cheese Biscuits, Cadbury Almond London and Cadbury Chocolate Tarts, all with the signature taste and chocolatey smoothness of Cadbury Dairy Milk.
While the pandemic has affected the livelihoods of many lower-income households and increased their struggle to make ends meet, many Malaysians have risen above the challenge and extended their support to those in need. Inspired by this good example and motivated by the Cadbury Dairy Milk brand purpose of generosity, as well as Mondelez International’s value and culture of Diversity and Inclusion that aims to empower people and communities, the campaign was conceptualised in collaboration with Food Aid Foundation, a non-profit organization that focuses its efforts on distributing food and essential items to the community in need.
Cadbury Dairy Milk invites Malaysians to bake the best out of this situation by simply making any kuih Raya with Cadbury Dairy Milk chocolate. The steps to participate are as follows:
Get creative with your own creation or try these unique Kuih Raya recipes that Cadbury Dairy Milk have curated. It is simple enough for anyone to recreate and achieve delicious results. Visit resipiraya.cadburyoreo.com.my to check out an assortment of Raya cookies and treats!
Share these delectable baked goods on social media while tagging @Cadbury_MY and including the hashtag #KuihRayaDariHati
Feel good knowing that your baked goods resulted in even more goodness as Cadbury Dairy Milk will make a donation to the beneficiaries in need, with each submitted post.* Food Aid Foundation will deliver a special Raya celebration care pack that consists of essential items, duit raya and homemade Cadbury Dairy Milk Kuih Raya to the beneficiary families.
“Malaysians have continuously shown their inherent generosity especially during the holy months of Ramadan and Raya. With this in mind, we feel that it is the perfect occasion to introduce our #KuihRayaDariHati initiative, in an effort to bring Malaysians together. We hope to pave the way for our consumers to carry out simple and meaningful acts through the delight of baking with Cadbury Dairy Milk and contribute towards supporting the communities in need. On top of that, the festive season is also an ideal occasion to encourage everyone to snack mindfully, balancing the indulgent treats with wholesome bites,” shared James Kane, Managing Director of Mondelēz International, Malaysia and Singapore.
In addition to encouraging Malaysians to be part of this effort, Cadbury Dairy Milk has also partnered with 99 Speedmart®, the popular chain of mini markets across Malaysia, who also share in the confectionery brand’s values of generosity and supporting local communities. Mondelēz International (Malaysia) has pledged to contribute an additional RM0.50 to Food Aid Foundation with every purchase of one (1) Cadbury Dairy Milk share bag and one (1) OREO packet 133g (any variation) at any 99 Speedmart®.
In the spirit of sharing, Cadbury Dairy Milk invites Malaysian to recreate some simple yet delicious kuih Raya with Cadbury Dairy Milk this season. Keep your eyes peeled for Cadbury Dairy Milk (160g) and Cadbury Dairy Milk Neap Jars that are available in all major Hypermarkets and Supermarkets.
For more information on Cadbury Dairy Milk Malaysia, check out the Facebook page at https://www.facebook.com/CadburyMalaysia.. *Subject to public posts on Instagram only. This initiative is only available until 12th May 2021.
Click here to purchase Cadbury on Shopee Malaysia.
Indonesia’s Whey To Go has launched a functional fitness and weight loss drink called Es Kopi Whey Gula Aren. This drink is said to be the one and only high protein milk coffee. The protein comes from whey.
Whey To Go is positioned as a provider of high-protein, guilt-free drinks that come with less sugar & calorie. Outlets are located in Jakarta, Surabaya, Banjarmasin, Palu, Cirebon and Bali.
To beat the heat, Pokka has introduced a new herbal drink in Malaysia made from 7 herbs and botanical ingredients. The 7 different types of herbs are grass jelly, selfheal, honeysuckle, lalang grass rhizome, Chinese licorice root, luo han guo and chrysanthemum flower.
Click here to purchase Pokka herbal tea and other Pokka beverages at its official store on Shopee Malaysia.
(Le to Right): 7-Eleven Malaysia’s General Manager of Markeng, Ronan Lee, General Manager ofOperaons, Christopher Anthony, and Senior Operaons Manager, Azrulnizam Azhar at the launch ofSemurni Kasih 2021
KUALA LUMPUR, 13 Apr 2021 – 7-Eleven Malaysia, the country’s largest convenience store chain with over 2,400 stores nationwide, carries on its goodwill of helping less-fortunate communities through Semurni Kasih, its annual donation drive under the Community Care programme.
Held in conjunction with the holy month of Ramadhan, the 6-week-long donation drive will run until 23 May 2021. Customers can contribute by purchasing necessities including food, beverages, groceries, household essentials, personal care and other supplies at 7-Eleven stores and then placing the items in dedicated contribution boxes found in every store. As the tagline ‘You Contribute, We Distribute’ suggests, contributions received will then be distributed by 7-Eleven Malaysia to various charity organisations and charitable causes across the nation.
7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee said, “At 7-Eleven Malaysia, we are ever thankful to our customers who have supported Semurni Kasih throughout the past 13 years. We would like to call upon everybody to contribute – no matter how small – as every little bit counts to bring some respite to the less-fortunate nationwide who are doubly affected by the current pandemic situation. We firmly believe that we are able to help the underprivileged even more when we come together. Since its inception in 2008, 7-Eleven Malaysia has collected and disbursed over RM21 million worth of provisions to 2,190 beneficiaries.”
“We encourage all Malaysians to drop by their nearest store to participate in this donation drive. While at our stores, be sure to enjoy great savings through our Menyambut Ramadan Bersama 7-Eleven and Ramadan Promosi Istimewa campaigns, and don’t forget to keep an eye out for our latest trending products such as Nilofa Flavoured Milk and Boots Beauty and Skincare Range. Of course, every visit will not be complete without a refreshing cup of our signature Slurpee so make sure to grab one on your way out,” he concluded.
Semurni Kasih is part of 7-Eleven Malaysia’s Community Care, a non-profit entity set up to implement corporate responsibility and philanthropic initiatives in support of underprivileged groups and sustains environmental conservation efforts.
For more information on Semurni Kasih 2021 and the list of beneficiaries, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook and Instagram
Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.
Shah Alam, 12 April 2021 – Carlsberg Smooth Draught unveils a brand-new modernistic look to create an even smoother drinking experience! In Carlsberg’s continuous pursuit of better, consumers can now enjoy a refreshed look and feel with the same great taste in the Danish inspired local brew. The debut of Carlsberg Smooth Draught’s new look is now complete across its product family from cans, bottles and now even available on taps making this smooth liquid more accessible to consumers!
Staying true to its tagline – Probably The Best Beer in the World, Carlsberg’s constant pursuit of better is the driving force behind the refreshed identity of Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019, and now for Carlsberg Smooth Draught. The brand’s new look spotted across its new packaging, visibilities, and amenities solidifying the premium-ness of its identity and freshness of the same smooth, great brew. The most innovative improvement is the scavenger liner to pull-off a “Fresh Cap” on Carlsberg Smooth Draught 325ml and 580ml bottles that removes oxygen from the headspace in the bottle to keep beers fresher for longer. This tiny detail creates a huge difference to drinking experience where consumer can taste fresher brew up to five times longer in bottled beers.
“Growing strong since its launch in 2016, Carlsberg Smooth Draught is best known to deliver a smooth sensation of a freshly tapped beer enjoyable anytime, anywhere. We are excited over its refreshed identity and practical innovations. Coupled with exciting consumer promotions, we are confident to further strengthen the brand awareness and boost sales similar to the success Carlsberg Danish Pilsner enjoyed when it had the same brand identity refresh exercise”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.
In pursuit of better, Carlsberg Smooth Draught brings innovation to yet another level introducing Smooth Draught now on tap!
“We are very excited to have just launched Carlsberg Smooth Draught on tap exclusively at 28 outlets of The Brew House nationwide for 2 months. This product innovation just keeps getting better, and we will distribute it widely in starting June onwards to drive footfall at our affiliated F&B outlets”, added Moreau.
To celebrate its new look, Carlsberg Smooth Draught launches its consumer promotion in
Peninsular Malaysia starting from 1st April till 31 May 2021. Get rewarded for your Carlsberg Smooth Draught purchases at restaurants, coffeeshops, food courts, convenience stores and supermarkets.
From now till 31st May 2021, purchase Carlsberg Smooth Draught from supermarkets,
hypermarkets and convenient stores and get rewarded with Touch n’ Go eWallet Credits. For purchases on e-commerce platforms Shopee and Lazada, stand a chance to win Apple iPad 7th Generation (worth RM 1,849) or up to RM100 Touch n’ Go eWallet Credits.
As for purchases at participating coffeeshops, and food courts from 19th April onwards, be
sure to collect the Fresh Caps to redeem exclusive merchandise or Carlsberg Smooth Draught! Collect 24 bottle caps to redeem a limited-edition Carlsberg Smooth Draught 30” umbrella or 12 bottle caps to redeem a 320ml Carlsberg Smooth Draught can.
Elevate your enjoyment of a brew that is as smooth as freshly tapped beer with your buddies today over a cold Carlsberg Smooth Draught! Claim a free bottle (325ml) of Carlsberg Smooth Draught when you purchase two (2) buckets of Carlsberg Smooth Draught at participating bars or restaurants.
Visit www.probablythebest.com.my to find out more about promotions in-store. ‘Like’ and
‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and
giveaways.
Click here to purchase Carlsberg products on its official store on Shopee Malaysia.
Revel in festive cheer, family fun, and exclusive rewards throughout the holidays.
Singapore, 7 November 2024 – This Christmas, immerse yourself in the festivities at...