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Is the Coronavirus Fuelling the E-commerce in Singapore

By
Tan Heng Hong
-

Fascinating highlights: 

  • Data reveals that e-commerce platform in Singapore experienced a two-digit growth (23%) in total web visits (desktop & mobile web) throughout the first half of 2020, signifying strong consumer confidence in the e-commerce retail and further growth in the digital economy.
  • Shopee saw a tremendous increase of 82% from Q1 to Q2 2020, garnering nearly an additional 5 million in average visitors in Q2 2020 alone. Meanwhile, Lazada played second fiddle, recording an average of 8.5 million visitors as of Q2 2020.
  • The dark horses to front-runners include Qoo10, Amazon.sg, and EZBuy. Further insights can be seen in the attached.

Looking at the first half of 2020, it seems that this could be a pivotal year for the e-commerce sector in Southeast Asia, especially Singapore, possibly due to the coronavirus pandemic.

While COVID-19 has caused major disruptions in Singapore, it has brought benefits to many e-commerce players in the country.

E-commerce received a surge in transactions for both essential and discretionary items in the past few months as the coronavirus pandemic forced most people to stay at home, according to a study.

Driven by high-value shoppers nationwide, iPrice recorded that Singaporeans spent an average of S$113 online during this unprecedented period from January to June 2020.    

The average basket size increased by 51% when compared to the same period of 2019.

Given the current situation in Singapore, ASEAN’s most prominent e-commerce hub, iPrice Group and SimilarWeb updated the Map of E-commerce report to shed light on the biggest developments from the top e-commerce platforms in the Lion City.

RankE-commerce PlatformQ1 2020Q2 2020Percentage Increase (%)
1Shopee5,963,300  10,879,900  82%  
2Lazada7,786,700  8,570,000  10%  
3Qoo106,646,700  7,447,400  12%  
4Amazon.sg2,833,300  3,653,333  29%  
5EZBuy1,031,900  1,681,800  63%  

Who is at the king of the hill?

Data reveals that e-commerce platforms in Singapore experienced a two-digit growth (23%) in total web visits (desktop & mobile web) throughout the first half of 2020, signifying strong consumer confidence in e-commerce retail and further growth in the digital economy.

Based on the overall e-commerce traffic in Singapore, 5 of the top e-commerce players that emerged are Shopee, Lazada, Qoo10, Amazon and EZBuy.

The Singapore-based company, Shopee, took the crown as the most visited e-commerce platform in the city-state as of Q2 2020. The e-commerce company saw a tremendous increase of 82% from Q1 to Q2 2020, garnering nearly an additional 5 million in average visitors in Q2 2020 alone.

While it is no surprise that Shopee’s substantial backing from its parent company, SEA Ltd, has put the shopping site at an advantage in terms of acquiring additional visitors in H1 2020, the surge in a number of visits was also potentially driven by its constant marketing initiatives to promote and help value-driven shoppers during the circuit breaker period such as shop from home, 4.4 flash sale, super mart month, 6.6 – 7.7 great Shopee Sale, and many others.

With the recent news that SEA Ltd. has become the world’s best-performing large cap-stock and the first sole applicant for digitalfullbanklicensein Singapore,the company aims to engage shoppers and merchants through digital payments/lending for millennials and small to medium-sized enterprises (SMEs) in Singapore.

Meanwhile, Lazada played second fiddle to its key competitor with an increase of 10% in traffic when compared to Q1 2020, recording an average of 8.5 million visitors (desktop & mobile web) as of Q2 2020.  

The Alibaba Southeast Asian arm retained a strong presence in the country as the platform acquired 23% of the web market share in Singapore, indicating its healthy growth in winning both customers and merchants.

Harnessing the power of its parent company, Alibaba, Lazada also aims to stand out from its competitor through its strong brand connections in engaging livestreams. Moreover, it assisted more brick-and-mortar stores to be part of its online platform.

This was reflected on Lazada’s sales of its online supermarket delivery business, Redmart. The company reported having 4 times jump in sales since the city-state implemented movement restrictions in early April.

Additionally, among the most important initiatives to support future business strategies was the recent appointment of Lazada’s new CEO as they aim to double down on tech investments in each market.

Given Lazada’s growth in numbers, its Group CMO, Mary Zhou, believes Lazada’s Super Brand Day (SBD) promotions are 2nd only to its 11.11 sales day, where 26 brands recorded sales of over $1 million across the region in 24 hours.

From dark horses to front-runners

Industry unicorns like Lazada and Shopee were not the only players that experienced growth during the pandemic; Qoo10, a homegrown e-commerce platform, landed strongly in 3rd place.

As the top 3 e-commerce players successfully maintained their positions in the Lion City, a surprising element emerges in the form of an International e-commerce giant, Amazon.sg. With its strengthening presence in the market since Q4 2019, Amazon.sg seems to be penetrating Singapore successfully.

Amazon.sg was thriving during COVID-19 as the company was the 4th most visited e-commerce platform in the first half of 2020. The company’s traffic surged to an average of 3.6 million from 2.8 million.

Its strong performance could probably be attributed to the company’s closure of many international retail stores not available in the city-state, providing consumers with a variety of options across the globe.

Given its constant growth and maturity in the e-commerce sector, Amazon may catch up fast especially with its innovations to increase its market share in the upcoming quarters.

Securing the 5th position as the most visited e-commerce platform, EZBuy had garnered over 63% increase of monthly visits from Q1 to Q2 2020.

Specialised in bringing wide varieties of consumer products from overseas, the company recorded 1.68 million in average visitors as of Q2 2020.

-End of Report-

About SimilarWeb

As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. They empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. All data on the total visits on desktop & mobile web in this study were taken from global traffic figures from the respective websites as of January 2020 from SimilarWeb.

About us

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely; Malaysia Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 90 million products and receives about 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

Drink Memberry for better brain health

By
Tan Heng Hong
-

Memberry, a new functional UHT milk has been launched in Thailand. This mixed berry flavoured milk is made from fresh milk and mulberry, strawberry and blueberries grown by the Royal Project by Thai farmers.  

The berries contain anthocyanin and polyphenols, known to to help improve memory therefore making Memberry ideal for people from all age groups including students and the elderly. The berries also contain antioxidants and rich in vitamin C.

According to Memberry, among the ways you can take good care of your brain is to learn new things, manage your stress, social activities, engage in brain boosting activities such as games and finally drink Memberry.

To validate the efficacy of Memberry, the company claims the UHT milk has undergone clinical test with experts from the US and Thailand.

Memberry is available at selected outlets of MK and Yayoi restaurants in Thailand. MK scientists developed the milk drink help improve the memory and reduce stress levels.

Coca-Cola expands partnership with Sansiri to promote waste sorting at source in ‘Coke Collects x Sansiri Waste to Worth’ for sustainable living

By
Tan Heng Hong
-

Bangkok–24 Aug 2020

The Coca-Cola system in Thailand comprising ThaiNamthip Co. Ltd., Haad Thip Public Co. Ltd., and Coca-Cola Thailand Ltd., is partnering with Sansiri PLC to pass on the vision of a ‘World Without Waste’ to the real estate industry by promoting waste separation at source through the ‘Coke Collects x Sansiri Waste to Worth’ project. Joining forces with Plus Property, a professional provider of comprehensive real estate services, this project will collect recyclable waste including beverage packaging generated from six residential projects in the T77 community and deliver those materials to proper recycling systems. This partnership reflects a mutual commitment of companies from different industries (non-alcoholic beverages and real estate) aimed at effective waste management to help minimize environmental impacts in a sustainable way.

‘Coke Collects x Sansiri Waste to Worth’ is another milestone for the ‘Coke Collects’ initiative that began with collaboration in supporting a source separation system for recyclable waste at Central Group’s restaurants in 2019. This project is also a continuing partnership between Coca-Cola and Sansiri after the social experiment on nudging waste sorting behavior in collaboration with the Center for Behavioral and Experimental Economics (CBEE), Faculty of Economics, Chulalongkorn University. The results of this experiment suggested that the critical success factor to promoting waste separation was making the experience less burdensome and less complicated, which led to the introduction of newly designed bins in the T77 Community, and new communications to change the residents’ perception towards waste sorting and drive implementation in the long term.

Pornwut Sarasin, Chairman, ThaiNamthip Company Limited, said: “One of the global goals from Coca-Cola’s ‘World Without Waste’ commitment is to collect and recycle the bottles and cans sold by the company and achieve 100% packaging recovery by 2030. The Coca-Cola system in Thailand is working closely with partners who have shared objectives in an attempt to accomplish this challenging goal, and Sansiri is a partner also committed to promoting source segregation, which is considered key to reducing waste and maximizing the recycling of recyclable materials. As it is necessary to make waste sorting less burdensome and less complicated (the two main factors that prevent source segregation), Coca-Cola has engaged GEPP, a start-up that has developed a modern online waste collection platform, to oversee the project and help create a successful seamless operation.”

In this collaboration, GEPP plays a role in supporting Sansiri’s operations through Survey-Simplify-Educate procedures starting with an online survey to learn and assess residents’ understanding of proper waste sorting. Sansiri has established a brand-new set of bins with basic illustrations and short messages designed from the findings of a social experiment to help simplify waste disposal among residents facilitated by Plus Property. GEPP is also responsible for educating staff and housekeepers about proper waste management and effective ways to communicate with the residents as well as liaising with the staff to make the waste collection schedule more specific. The data on waste collection by residential projects will be compiled by GEPP to further develop and standardize the system so that it can be adopted extensively in Sansiri’s other residential projects in the future. After being prepared in late 2019, the actual operation of the project started in January this year.

Masita x Sukishi

By
Tan Heng Hong
-

The Masita seaweed snack has partnered with Sukishi Japanese Sukiyaki chain to introduce a new co-branded seaweed snack featuring grilled pork rib flavour The new snack (15g), which is MSG-free, is priced at THB 39 and is available at 7-Eleven and at Sukishi outlets. One pack only has 100 calories.

A visit to Beecomb 3D Virtual Food & Beverage Expo

By
Tan Heng Hong
-

The Beecomb 3D Virtual Food & Beverage Expo in Malaysia is an interesting way to explore the the feasibility of organising a food and beverage expo on a virtual basis. The expo, which runs over 4 days until 31 August 2020, is participated by leading brand names in the FMCG industry including Nestle, F&N, Unilever, QL, Ayam Brand, Spritzer and The Coca-Cola Company. The opening hours are 10am to 10pm.

Just download the app and logging in is easy with Facebook. Once you have gained entry, it will bring to you to a real exhibition hall in a virtual setting where you can roam freely by controlling a “robot”. If you have found an interesting booth, you can click “i” to obtain more information.

The problem i have encountered over the course of 2 sessions over 2 days was after clicking “i”, the information displayed did not correspond with to the booth. Beecomb did send out an email on day one with an answer to this issue. However, personally i feel this issue hasn’t been rectified.

3D virtual food and beverage expo is still in its infancy stage and hopefully the technical issue is solved and there will be more interactive sessions with the participants.

QminC offers blend of curcumin, vitamin C and L-Gluthathione

By
Tan Heng Hong
-

QminC is a new functional healthy beverage in Thailand with curcumin, lemon (vitamin C), vitamin B6, B12 and L-Glutathione. QminC claims to offer antioxidant, immunity-boosting and detoxification benefits.

Curcumin is a naturally-occurring chemical compound found in the spice turmeric. Curcumin is often extracted from turmeric, which is a great source of curcumin. L-Glutathione acts as an important antioxidant in your body and helps combat free radicals.

This functional drink, which offers 200% the daily dietary requirement of vitamin C, is available in 7-Eleven for a price of THB 25.

Singha Lemon Soda meets consumer need for vitamin C

By
Tan Heng Hong
-

Thailand’s Boonrawd has introduced a new non-alcoholic drink Singha Lemon Soda to meet consumer interest in healthy drink. The 330ml can drink, which is fortified with vitamin C, is free from sugar and calories. Consumers now have a heightened interest in vitamin C to boost their immunity driven by growing the awareness to supplement their diet with vitamin C following the outbreak of the COVID-19 pandemic.

New Milo Activ-Go Plus Fibre with up to 2.5 times compared to the regular Milo powder

By
Tan Heng Hong
-
Image from Milo

Nestle Malaysia has launched Milo Activ-Go Plus Fibre offering high fibre content of up to 2.5 times compared to the regular Milo powder. Like the regular Milo Activ-Go, this new variant maintains the goodness of Milo made from malt barley, milk and cocoa, essential vitamins and minerals – all with the familiar great Milo taste.

Milo Activ-Go Plus Fibre contains only about ½ teaspoon (2.9g) of added sugar (sucrose) per serve (30g).

Each serving (30g) of Milo Activ-Go Plus Fibre meets 12% of fibre needs per day, based on 30g of fibre per day. RNI 2017 recommends 20-30g fibre per day.

The drink meets the criteria of the Healthier Choice logo.

A 900g pack of Milo Activ-Go Plus Fibre is selling on Nestle’s official store on Shopee for RM 21.40, which represents a slight premium over the normal Nestle Milo Activ-Go Chocolate Malt Powder (1kg) selling at the same price prior to promotion.

Milo has done a lot in the past fortifying the drink with calcium, fibre or protein. One possible route to take is to offer consumers with a tasty drink with the benefits of mental concentration.

Click here to purchase the new Milo Activ-Go Plus Fibre from Nestle’s official store on Shopee and Lazada.

A WONDA-FUL COFFEE CELEBRATION AWAITS THIS INTERNATIONAL WONDA COFFEE DAY

By
Tan Heng Hong
-

WONDA Coffee adds a special touch to celebrations with limited time WONDA Coffee’s Malaysia Day variants, exciting promotion deals and first-ever contactless sampling for consumers

Kuala Lumpur, 27 August 2020 – WONDA Coffee is bringing back its WONDA-fully successful and much anticipated International WONDA Coffee Day 2020 (“IWCD”) for the 7th year in a row! This time, the brand aims to do it differently, catering to the new normal while satisfying everyone’s cravings for the freshly brewed coffee. The focus for this year’s IWCD will be to bring Malaysians closer while maintaining social distancing and encouraging positivity during this time.

“The new norms have forced many of us to experience less bonding with each other, be it with our work colleagues, friends or even our loved ones. Some have even been prevented from getting a cup of their local favourite coffee brews from their origin hometowns. This is especially hard for those who used to have regular hangouts at local eateries or coffee shops, which have become an important part of Malaysian social culture. Many consumers miss these gatherings and we wanted to find a way to provide that bit of nostalgia and bonding through this year’s IWCD initiatives,” explained Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business from Etika.

With a focus on Malaysian culture and tastes, WONDA Coffee is introducing four limited time Malaysia Day variants, offering local tastes which are brewed to global standards. Consisting of four variants, which are Sarawak Edition Coffee, Johor Edition Coffee, Penang Edition Coffee and Kelantan Edition Coffee. Coffee lovers can now taste local variants anytime, anywhere. Each variant is limited to selected retailers such as 7-Eleven for Sarawak Edition Coffee 240ml, Kedai Mesra PETRONAS for Johor Edition Coffee 240ml, Shell Select for Penang Edition Coffee 240ml, myNEWS for Kelantan Edition Coffee 240ml and TESCO for a special 4-can pack (assorted variants). As these variants are offered for a limited time only so WONDA Coffee fans should check-in with their nearest retailer before the products run out.

WONDA Coffee introduces its first ever contactless coffee sampling

With social distancing a part of the new norms, WONDA Coffee is bringing a fresh concept to coffee sampling, giving Malaysians a chance to savour their favourite coffee whilst staying safe. WONDA Coffee will deliver one of the first contactless sampling initiatives by placing automatic fridge dispensers at selected locations such as universities, offices and even MRT and LRT stations. The automatic fridge dispensers will only be available at 3pm as research has shown Malaysians experience “3pm BLUES”. 3pm is the time that they register the lowest energy levels post lunch and hence, Malaysians would be looking for a quick boost at that time. When consumers approach the WONDA Coffee filled fridge, the door will unlock itself automatically and coffee lovers can choose a can of WONDA Booster 240ml directly from the fridge, ensuring that Malaysians are still able to sample their favourite coffee in a safe and socially distant manner.

“Traditionally, coffee sampling was conducting with people and promoters. However, we felt that it was not the best given that safety would be a key concern. We then challenged ourselves to develop a new innovative idea that can resolve both objectives, getting the product closer to consumers whilst maintaining a safe distance. This is how contactless sampling was born,” added Santharuban.

As the festivities gain momentum, WONDA Coffee will also be placing their unique automatic dispensers at many more locations, so coffee lovers everywhere can grab a chance to enjoy a WONDA-ful can of WONDA Booster coffee.

WONDA Coffee continues to reward consumers this International WONDA Coffee Day

From convenience shops, supermarkets and online platforms, WONDA Coffee is offering promo deals for their consumers as part of this IWCD celebrations. WONDA Coffee fans in Peninsular Malaysia are encouraged to keep an eye on for fantastic WONDA Coffee deals at selected retail outlets as below:

Promotions until 31st August 2020

  • myNEWS – Buy 2 cans of WONDA Coffee 240ml at RM4.
  • Kedai Mesra PETRONAS – Buy 2 cans of WONDA Coffee 240ml and stand a chance to win cash prizes up to RM50,000.
  • Shell Select – ‘Buy 2 WONDA Coffee 240ml FREE 1 trial pack of WONDA 3-in-1 Premium Coffee’ offer.  
  • Shopee and Lazada – ‘Buy 2 WONDA 3-in-1 Premium Coffee FREE a 4-can pack WONDA Kopi Tarik 240ml’ offer.
  • AEON, AEON Big, Ben’s Independent Grocer, Billion, Econsave, Giant, HeroMarket, Ong Tai Kim, TESCO, TF Value-Mart, The Store and Village Grocer –Buy a 4-can pack of WONDA Coffee at RM6.99.
  • AEON, Billion, Ong Tai Kim, TESCO, TF Value-Mart and Village Grocer –Buy 1 WONDA 3-in-1 Premium Coffee from as low as RM10.50.

Promotions until 13th September 2020 

  • 7-Eleven – Enjoy great deals on WONDA products (assorted variants, excluding WONDA Zero Max range) and stand a chance to win OPPO A92.
  • Shopee and Lazada – ‘Buy 10 WONDA Coffee 240ml FREE 2 WONDA Booster 240ml’ offer.

A WONDA-ful celebration of coffee and more is coming to East Malaysia as well! Refer below for the exciting promo deals:

Promotions until 6th September 2020

  • Orange Convenience Store –Buy 2 cans of WONDA Coffee 240ml at RM3.79.
  • Bataras, CKS Hypermarket Sdn Bhd, Emart Group, Everwin Group, Golden Dragon City, Boulevard Group, Farley Group, New World Group and more participating retailers – Buy a pack WONDA 3-in-1 Premium Coffee at RM12.99 and get a FREE can of WONDA Coffee 240ml.
  • 7-Eleven – Enjoy great deals on WONDA products (assorted variants, excluding WONDA Zero Max range) and stand a chance to win OPPO A92.
  • Shell Select – ‘Buy 2 WONDA Coffee FREE 1 trial pack of WONDA 3-in-1 Premium Coffee’ offer.

“For our seventh consecutive International WONDA Coffee Day we wanted to truly appreciate and thank our loyal consumers for the support that they have given us in making WONDA Coffee a top choice in Malaysia with great deals and new experiences. We hope consumers enjoy this year’s IWCD celebrations and are able to have a WONDA-ful time with the various activations and rewards we have in store for them,” added Santharuban.

For more information on WONDA Coffee’s future activties, please visit: https://www.facebook.com/WondaCoffeeMalaysia.

MYGROSER JOINS GOVERNMENT’S PENJANA E-COMMERCE INITIATIVES TO OFFER OVER RM1,000,000 IN FREE DELIVERY AND DISCOUNTS TO HELP MALAYSIANS

By
Tan Heng Hong
-
  • Malaysia’s leading online grocery platform supports the Government’s  Short-Term National Economic Recovery Plan (PENJANA) efforts in e-commerce 
  • Consumers and businesses can expect over RM1,000,000 in deals, discounts, free deliveries and other value-added services to help SMEs get online and reach their consumers
  • Supports national goal of accelerating digital economy growth and helping Malaysians through the post MCO and RMCO adjustment period

SELANGOR, 27 AUGUST 2020 – In support of the Government’s Short-Term National Economic Recovery Plan (PENJANA), MYGROSER today extends its e-commerce offerings to PENJANA Shop Malaysia Online initiative and PENJANA Micro & SMEs E-commerce Campaign by partnering with Malaysia Digital Economy Corporation (MDEC) to help Malaysian businesses and consumers gain greater convenience, freshness and everyday value in their grocery and supermarket purchases.

Malaysia’s leading independent online grocery service of its kind – MYGROSER – is offering over RM1,000,000 in discounts and vouchers to consumers; and support, listing, delivery and marketing support for Malaysian micro and small and medium sized businesses (MSME) that want to sell their products online. The campaigns will run until 30 September 2020.

Throughout the PENJANA Micro & SMEs (MSMEs) E-Commercecampaign period, local SMEs will have access to savings of up to RM10,000 per company in logistics, marketing, and administration fees when they get listed on MyGroser.

Consumers in turn stand to enjoy up to RM500 per month in discounts on their grocery and everyday essential purchases through the PENJANA Shop Malaysia Online initiative by using the available discounts. These can be redeemed through the VOUCHER tab on the MYGROSER mobile application or website. MYGROSER (www.mygroser.com) is available online, and on the iOS (Apple App Store) and Android (Google Play Store) platforms.

“We have created a cost effective, freshness focused supply chain that allows brands to safely and quickly list their products for sale online across fresh, frozen, packaged, and essentials categories; and offers consumers a way to affordably, reliably and consistently enjoy a premium home and business delivery service that ensure they get their groceries and everyday essential when they want it. Buying online is a safer, more convenient option for consumers and brands alike – and we are unique in our ability to provide a consistent, affordable, and everyday value priced option. By collaborating with MDEC on the Government’s PENJANA E-Commerce initiatives, we are now able to make that even more attractive to help consumers with their cost of living, and help MSMEs recover quicker by easily getting online,” said Stephen P Francis, CEO and Co-Founder, MYGROSER.

The matching fund is part of an on-going commitment from MYGROSER to help consumers save more by buying online under the PENJANA Shop Malaysia Online initiative; and for businesses to go online, and to ensure that consumers enjoy affordable, fresh and convenient grocery delivery of the highest quality under the PENJANA Micro & SMEs (MSME) E-Commerce Campaign. Both are the Government’s on-going PENJANA e-commerce initiatives implemented through MDEC to spur  economic recovery by stimulating online consumption through high impact e-commerce promotions executed via a public-private partnership model.

Customers can choose from a wide array of local and international products – ranging from handmade Nyonya kuih, Halal sourced poultry and products, fresh vegetables direct from Cameron Highlands, and even their favourite grocery and supermarket products. All MyGroser orders also come with a ‘Freshness Guarantee’ – another unique point about the service. Any unsatisfactory fresh produce will be immediately replaced and/or refunded with no hassle, setting MyGroser apart from traditional market players and other online brands.

Additionally, as a service operating its own climate controlled cloud stores, MyGroser’s professionally trained food handlers maintain high levels of hygiene and cleanliness, prioritising customer safety in the packing and delivery of groceries. In-light of recent circumstances, this emphasis on health and hygiene is further reinforced by the implementation of temperature checkpoints for staff and visitors, as well as the frequent sanitisation of storage areas, vehicles and packaging.

To find out more about MYGROSER’s support of the Government’s PENJANA initiative please visit penjana.mygroser.com.

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