Home Retailing Hypermarket Tesco Malaysia not hitting the right note with latest All Stars promotion

Tesco Malaysia not hitting the right note with latest All Stars promotion

Tesco Malaysia is back with the new All Star Friends. However, the second edition of the campaign is rather disappointing.

Old requirement:

Get 1 sticker with every RM50 spend in a single receipt. Get extra stickers with selected sponsors’ products. A total of 10 stickers are needed to redeem a figurine. RM 500 per figurine but if you buy selected sponsors’ products, you will receive an extra sticker.

New requirement:
Get 1 sticker with every RM 30 spent in a single receipt. Get extra sticker with purchase of sponsored products worth RM 30. A total of 20 stickers are needed to redeem a figurine. That’s RM 600 per figurine, RM 100 more than the old requirement. Moreover, to get the extra sticker, you have to buy RM 30 worth of sponsored products.

The most disappointing part is the figurine is now much smaller than the old one.

Look how small the new figurine
(left) has become

According to Tesco  – Last year (2013), we reached more than one million customers and sold out 700,000 figurines,” Tesco Malaysia chief executive officer Georg Fischer said.

I am sure this time round, not many figurines will be sold. Last time, I myself could easily redeem 5 figurines but now I have only redeemed 1 so far and are not planning to redeem more.

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