Massimo by The Italian Baker has launched Bunbino savoury buns comprising Malaysian favourites Sambal Ikan Bilis (anchovies sambal) and Kaya or coconut jam made from a base of coconut milk, eggs and sugar. Bunbino marks Massimo’s entry into the savoury bun segment.
The company, the second largest packaged bread company in Malaysia, is differentiating itself by including the fragrance of serai or lemongrass in the Sambal Ikan Bilis bun. As for the Kaya bun, it is said to be “home style,” a marketing move to improve the taste authenticity.
Both Bunbino Sambal Ikan Bilis & Serai and Home Style Kaya are available at convenience stores, supermarkets or hypermarkets for a price of RM 1.05.