Indofood’s Pop Mie is back with an extremely spicy dry noodle in cup – Pop Mie Goreng Pedes Gledeek Rasa Ayam Pedas. Unlike the previous Pedes Dower, a spicy soup cup noodle, that can make your lip swollen, Pedes Gledeek is a dry fried noodle with a spicy chicken flavour.
Gofar Hilman si Mamang Pop Mie is driving around town picking up social media celebrities as well as Axton Salim, the young director of PT Indofood Sukses Makmur Tbk (Indofood), the maker of Pop Mie, for a ride. The videos of them interacting with Gofar in the vehicle while eating the spicy noodle have an element of fun and appeal to young Indonesians, which are the main target audience of Pop Mie.
Indofood director Axton Salim
YouTube celebrities Bang Ijal and friends
The spicy cup noodle was launched to coincide with the end of the year holiday season where demand usually rises for the convenient Pop Mie in cup.
Extreme spicy instant noodle sells and the new Pop Mie Goreng Pedes Gledeek is expected to do well in the market.