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FedEx Kicks-off Vegetable Farming Program to Nurture Sustainable and Healthier Urban Communities for the Needy

By
Tan Heng Hong
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FedEx employees work together in an urban vegetable garden as part of the FedEx Cares initiative with TrEES, providing fresh vegetables to low-income communities in Malaysia.

Kuala Lumpur, Malaysia, August 22, 2024 – Federal Express Corporation, one of the world’s largest express transportation companies, announced its community-driven initiative in collaboration with local non-profit Treat Every Environment Special (TrEES) to establish an urban vegetable garden to provide fresh vegetables to low-income communities in Malaysia.

For the second consecutive year, FedEx and TrEES are launching this initiative to address the lack of access to fresh and healthy food in urban areas. By converting an unused urban space into a thriving vegetable garden, the collaboration will cultivate fresh vegetables that will be delivered to those in need.

FedEx employees work together to plant vegetable seedlings, preparing for the next steps of care.

The four-month program that was kicked off on August 18 involved 18 FedEx team members who teamed up to plant, maintain and harvest approximately 6 kg of vegetables. These vegetables, alongside donations from FedEx employees, included essential items such as rice, noodles, cooking oil and spices, as well as personal care items like dental care products and sanitary pads, were delivered to beneficiaries.

“Access to nutritious food is a fundamental human right,” said Woon Tien Long, managing director, FedEx Malaysia. “Our collaboration with TrEES is a step towards ensuring that communities in need can enjoy the benefits of fresh produce. This initiative not only supports our commitment to sustainability but also strengthens community bonds.”

“We are excited to work with FedEx on this transformative project, said Leela Panikkar, director, TrEES. “Urban gardens are a powerful way to educate, inspire and feed. This project will not only provide fresh produce but also provide a platform for community education on sustainable practices and nutrition.

The 1,000-square-foot community vegetable garden in the Klang Valley, established last year through the initial collaboration, has seen over 12 types of vegetables grown and harvested. FedEx employees will remain actively involved in the program through a series of gardening activities to ensure a steady supply of fresh vegetables for beneficiaries.

This program is part of the FedEx Cares global community engagement program, underpinned by our culture value of “Committing to Do Good.” Progress in key areas of our FedEx corporate social responsibility initiatives, including pillars such as Community Engagement, Global Entrepreneurship and Sustainable Logistics, can be found in the latest FedEx Cares Report

Digital afterlife: 61% worry about online legacy of the deceased

By
Tan Heng Hong
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Anna Larkina, web content analysis expert at Kaspersky

August 22, 2024

 

 

The recent study titled “Excitement, Superstition, and Great Insecurity – How Global Consumers Engage with the Digital World” reveals (61%) consumers believe the identities of the deceased are particularly vulnerable to identity theft. As for the recreation of ones’ online presence using artificial intelligence (AI), 35% of respondents find it acceptable, while a larger portion (38%) actively disagrees, highlighting the unresolved issues of privacy and respect in the digital realm.

According to the “Digital 2024 Global Overview Report” conducted by Kepios, 95% of the internet users now use social media every month, with 282 million new identities joining between July 2023 and July 2024. As more people interact online and their digital footprints expand, the concerns over privacy, legacy, and the ethical use of digital identities become increasingly relevant.

Based on Kaspersky’s new study, the majority (61%) of consumers believe the identities of the deceased are particularly vulnerable to identity theft, as there is often no one left to monitor what happens to the information posted online.

More than half of the respondents (58%) agree that the online presence of people who have passed away could be recreated using AI. The attitude to it varies, with 35% of respondents believing it is acceptable to create a digital identity of someone no longer alive through photos, videos, or other mementos, a larger portion (38%) disagrees.

Interestingly, most people (67%) are sure seeing images, or stories, about people who have passed away can be upsetting to those who were close to them. However, 43% of consumers are confident there is no time limit to find every image, video, or voice recording ever published online relating to a specific person.

As probably the only measure consumers can take to control their digital footprint after death is to include instructions in their testament, 63% agree anyone with an online presence should specify in their will what is to be done with their data and social accounts.

“The issue of managing one’s digital footprint is often overlooked in daily online activities. However, the survey results underscore a critical point: a significant number of respondents are aware of the potential for stolen identities to cause immense personal trouble for users, or their loved ones. Given these risks, it is prudent to adopt proactive measures that enhance privacy and safeguard digital identities. By doing so, individuals can ensure that their online presence remains secure and respectful, no matter what,” comments Anna Larkina, web content analysis expert at Kaspersky.

In order to strengthen users’ privacy, Kaspersky suggests:

  1. Employing a modern security solution makes it easy to monitor what personal data apps are processing and also limit data collection when necessary.
  2. Keeping operating system, browser, and any security software up to date makes a difference. Updates often include patches for security vulnerabilities that can potentially be exploited.
  3. As not all online services make it clear what data they collect and how they use it, following the instructions of online Privacy checker will help to limit the amount of information shared online.

The full Kaspersky report “Excitement, Superstition and great Insecurity – How Global Consumers Engage with the Digital World” is available via this link.

About the survey

In June 2024, Kaspersky commissioned Arlington Research to conduct an online survey of 10,000 respondents to explore the respondents’ attitude towards current digital superstitions, AI role in human’s life and topic of digital immortality. The sample included 1,000 respondents from each of the UK, Germany and France, and 500 in Spain, Italy, Portugal, Brazil, Mexico, Russia, Kazakhstan, India, China, Indonesia, Turkey, KSA, UAE, and South Africa.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Buy Kaspersky’s solutions on the official store on Shopee.

Things To Do This Weekend: Gear Up for Mid Autumn with these exciting activities

By
Tan Heng Hong
-

As Mid-Autumn approaches, let’s come together and celebrate the joy of family and friends with a weekend packed full of excitement!

From the start of the captivating Singapore Night Festival at CHIJMES and Capitol Singapore, to Swapaholic’s pop-up at Capitol Singapore, and hands-on green workshops at PLQ, this weekend promises endless fun. Plus, get your heart pumping with Decathlon’s new membership and Lot One store, and don’t miss out on the latest movies and series with HBO.

Immerse yourself in the vibrant festivities of the Singapore Night Festival (SNF) at Capitol Singapore and CHIJMES.

From 23 August to 7 September, Capitol Singapore and CHIJMES will bring the night to life at the Singapore Night Festival 2024, offering an exciting lineup of events inspired by the theme “Art of Play.”

At Capitol Singapore, explore interactive illuminated displays including nostalgic games like the Floor is Lava. You can also enjoy soulful jazz performances, and indulge in delicious bites from Sip & Snack booths. Over at CHIJMES, be captivated by mesmerising artwork projections, and unwind at the “Lounge At The Lawn” with light bites and drinks while basking in the festivities and partaking in some after-hours activations.

Plus, don’t miss out on exclusive dining deals across both venues, including discounted cocktails and 1-for-1 beers. When you spend $50 in a single receipt, you’ll receive a scratch card for a chance to win prizes like 1-for-1 pizza and shopping vouchers.

For more information, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/

CHIJMES: https://chijmes.com.sg/happenings/

Swap in your fashion at Swapaholic’s pop-up, Swapverse, at Capitol Singapore!

Have unwanted clothes lying around in your wardrobe? Bring them to Swapaholic’s pop-up at Capitol Singapore, B2-36, and swap in for just a small service fee! For every item you bring that meets their guidelines, you will earn points to exchange for stylish, new-to-you pieces.

Shop chic preloved pieces from fellow fashionistas — including individual sellers, charities, and Key Opinion Leaders — and discover ethical brands that are kind to the planet! There are also plenty of kid-friendly brands to check out. and help keep these gems out of Semakau landfills.

Swap in your old clothes this weekend and revamp your wardrobe with fashion that’s both stylish and sustainable!

Earn rewards with Decathlon’s new membership and explore the new Lot One outlet!

Decathlon’s got a new and improved membership programme, which allows members to earn points with every purchase! Turn your points to vouchers, and redeem rewards and discounts off your next purchase. Decathlon’s membership programme is free to register for, and has no expiry date. All existing members will be carried over automatically into the new programme, while all new members who sign up will get 200 welcome points, which is exchangeable for a $5 voucher!

To celebrate the launch of the new programme, Decathlon is running a contest to give one lucky new member a travel voucher worth $10,000 for their dream vacation. Simply sign up as a Decathlon member from now to 30 September to stand a chance to win! For more details, check it out here.

If you’re a north-westie, we’ve got exciting news for you! Decathlon has opened its 11th Click & Collect store at Lot One Shoppers’ Mall – the first for the brand in the area. Located a stone’s throw away from nature trails and community sporting facilities, the store features a curated product mix which focuses on hiking, fitness, running, and water sports to cater to the community’s unique interests and needs. For curious adventurers, enthusiasts, and hobbyists, just place your order online or on the Decathlon App and pick it up in 2 hours.

Visit Decathlon Lot One at #01-25, 21 Choa Chu Kang Avenue 4, Singapore 689812 (nearest MRT: Choa Chu Kang).

Join fun-filled workshops that focus on eco-conscious living with Lendlease at Parkway Parade

If you’re looking to participate in engaging workshops, discover the ultimate creative experience from now to 1 September with Lendlease’s Trash to Eden! This weekend, the roving exhibition moves to its final stop at PLQ.

Held at PLQ Plaza, you’ll get to learn to grow your own edible garden with Stessen Chia, a motion graphics designer by profession with a passion for urban farming. That’s not all –  create luxurious body scrubs from recycled coffee grounds, and craft all-natural floral wax tablets to fill your home with soothing fragrances.

For more information about Lendlease’s Y.W.B.I.T. campaign, please visit their website here.

Get ready for an unforgettable night in with these exciting shows this August on HBO GO, HBO, Warner TV, Cartoon Network, and CARTOONITO!

Immerse yourself in City of God: The Fight Rages On, premiering on HBO GO on August 26. This highly anticipated series, an adaptation of Paulo Lins’ literary work, continues the story of its characters, starting with the work of photographer Buscapé.

If you are looking for a spine-chilling movie to spice up your movie night, don’t miss The Passenger, premiering on HBO and HBO GO on August 24. This thrilling horror film will keep you on the edge of your seat as the protagonist confronts his fears and troubled past to survive.

For the little ones and the young at heart, enjoy Get Up and Go!: Sports Edition on Cartoon Network and The Looney Games on CARTOONITO. Watch Bugs Bunny and friends in a fun-filled sports adventure!

Gather your friends and loved ones now and enjoy these exciting new releases!

THE TIGER CRYSTAL FOOD FESTIVAL IS COMING YOUR WAY SOON!

By
Tan Heng Hong
-

This September, fans can look forward to the ultimate foodie experience alongside an array of exciting food-themed experiences at the festival.

KUALA LUMPUR, 21 AUGUST – Get ready for an unforgettable culinary experience as the Tiger Crystal Food Festival arrives this September. The brand is bringing together Malaysia’s favourite food vendors to be enjoyed with the refreshingly light taste of Tiger Crystal beer!

Since 2015, the Tiger brand has continually championed the local street food scene through its Street Food platform. What started off as a one-off campaign, Tiger’s brand approach has evolved over the years, including its first-ever virtual Street Food Festival in 2021 for fans to enjoy from the comfort of their homes.  This year, with even more choices to go around, the Tiger Crystal Food Festival is set to be the food event of the year where guests can come together to enjoy a meal (or two) with Tiger Crystal – a beer that is Refreshingly Light, Perfect with Every Bite!

The Tiger Crystal Food Festival will take place at 1 Utama Shopping Mall’s Ground Floor Forecourt, Open Car Park (near AEON Supermarket) from 5PM till 11PM on 5th and 6th September 2024 (Thursday – Friday), and from 12PM till 11PM on 7th and 8th September 2024 (Saturday – Sunday). With the objective to be a destination for casual foodies, afficionados, and experience seekers alike, the festival will feature four curated Food Zones. The brand is collaborating with well-loved local food vendors such as Donut Plan, Isan Kaya, and Yat Sing Smokehouse. Each zone will represent different food experiences and cuisines – all of which pair perfectly with Tiger Crystal beer.

Tiger Crystal Food Festival – CU Mart

The four Food Zones at the Tiger Crystal Food Festival:

  1. Tiger Crystal x CU Mart: Explore a vibrant mix of convenience store favourites, offering a customizable and fun experience that adds a twist to everyone’s beloved grab-and-go bites.
  2. Foodie Lane: This high-energy space brings together street food from around the world, featuring everything from Japanese Ramen to Mexican Tacos, alongside local Malaysian delights.
  3. Supper Club: Experience the intimacy and interaction of counter-dining without the price tag. Here, some of KL’s most talented chefs will showcase their skills and personalities, engaging with diners one-on-one.
  4. Dessert Bar: Inspired by North Asian dessert bars, this whimsical and playful space offers a variety of desserts that not only pair perfectly with Tiger Crystal but are also crafted with the beer itself as a base ingredient.
Tiger Crystal Food Festival – Foodie Lane

Food Zones aside, guests of the Tiger Crystal Food Festival will also be treated to exciting food-themed games with exclusive Tiger Crystal merchandise to be given away, electric performances on the event’s main stage, and more! Registrations are now available at https://tigercrystal.tigerbeer.com/events/food-festival. Register online before 5th September 2024 to redeem a free bottle of Tiger Crystal (325ml) at the event, while stocks last and on a first-come, first-served basis! (This promotion is strictly for non-Muslims aged 21 and above only.)

The Tiger Crystal Supper Club

The Tiger Crystal Food Festival is part of a larger Tiger Crystal campaign which kicked off earlier this year. In July, the one-of-a-kind Tiger Crystal Supper Club event brought together 50 individuals named Crystal at SOULed Out Hartamas, with each Crystal bringing along up to three friends for a memorable evening. The unique event was the embodiment of what the entire campaign is all about – a celebration of food and friendship, with Tiger Crystal at the heart of it all.

The Tiger Crystal Supper Club

As we continue this journey, the Tiger Crystal Food Festival is set to be a major highlight for food and beer enthusiasts alike. Don’t miss out on one of the biggest food parties of the year!

For more information on Tiger Crystal, visit tigercrystal.tigerbeer.com, as well as the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/.

The Tiger Crystal Food Festival, Tiger Beer, and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.

Fans’ Screening: TRANSFORMERS ONE On Sale Now

By
Tan Heng Hong
-

Built like brothers. Forged into enemies. Fans can be among the first to witness the origin story that transformed our world. Catch the Fans’ Screening for TRANSFORMERS ONE on 7th September at GV Cineleisure! Each ticket comes with a popcorn combo, a 1-for-1 Wetuft voucher and a chance to win exclusive merchandise and other prizes! Limited seats available.

 About TRANSFORMERS ONE

TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, better known as sworn enemies, but once were friends bonded like brothers who changed the fate of Cybertron forever. In the first-ever fully CG-animated Transformers movie.

$21 for GVMC Members | $23 for Public 

Each ticket comes with a free popcorn combo, a 1-for-1 Wetuft Voucher (worth $128) and a chance to win exclusive merchandise and other prizes! 

Collection begins 1 hour before the movie starts.

Click here for more information

Munchy’s Celebrates Happiness with Malaysians through RM100,000 Breakfast on National Day

By
Tan Heng Hong
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SELANGOR, 21 August 2024 – As Malaysia prepares to celebrate its National Day, Munchy’s, Malaysia’s No. 1^ biscuit brand is set to bring happiness to Malaysians participating in the National Day parade by providing tasty and finest quality biscuits! In line with its mission to share the taste of happiness, Munchy’s will provide breakfast for the Nation worth up to RM100,000 at the National Day event in Putrajaya.

For 33 years, Munchy’s has been a staple in Malaysian households, known for delivering high-quality biscuits that cater to all tastes and preferences. Munchy’s is proud to be Malaysia’s favourite biscuit brand and have received the World Branding Awards1 since 2019 till 2022-2023, a testament to its world-class standards. As part of the National Day celebration, Munchy’s will be offering a variety of its popular products, including LEXUS Sandwich, Oat Krunch Breakfast, Cream-O Cookie, and Munchy’s Crackers.

Rodney Wong, CEO of Universal Robina Munchy’s Malaysia

“We are thrilled to share happiness with our fellow Malaysians on this significant day,” said Rodney Wong, CEO of Universal Robina Munchy’s Malaysia. “Our belief is providing tasty yet finest quality biscuits that are good for families to consume. Every bite is full of fun and happiness.  The sign of ‘M’ is more than just a letter — M is for Malaysia, M is for Munchy’s, and M is in the hearts of all Malaysians. We want Malaysians to ‘Taste Munchy’s, Taste Happiness’.”

Speaking at the event, Minister YB Fahmi Fadzil, who is also the 2024 HKHM Main Committee Chairman, said, “This year, we have received RM4.09 million in contributions from 29 strategic partners for the HKHM celebration. These funds, comprising both cash and in-kind sponsorships, will be channelled to the National Day Trust Account to support the preparations for HKHM and will be distributed to the public attending the National Day celebration at Putrajaya Square on 31st August.”

Celebrate National Day with Munchy’s by joining us at the parade in Putrajaya on 31 August 2024. The celebration continues with a Nationwide contest with prizes worth up to RM180,000 including a grand prize of a car. Many exciting activities and promotions await you. Find out more on social media Instagram (https://www.instagram.com/munchys.my/) and Facebook ( https://www.facebook.com/Munchys/).

Sources:

^Nielsen MAT June’24 Value share Total Biscuits in Malaysia.
1Biscuit Malaysia Kensington Palace 2022-2023

Fernleaf, Malaysia’s No. 1 Family Milk Powder* Joins the National Day Celebration as an Official Sponsor

By
Tan Heng Hong
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(L-R) Datuk Mohamad Fauzi bin Md Isa, Secretary-General for the Ministry of Communications; Leonard Heng, Fernleaf’s Public Relations Representative; Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore; Fahmi Fadzil, Minister of Communications of Malaysia; Encik Kamarudin bin Abdul Rani, Undersecretary of the Control and Compliance Division for the Ministry of Communications

Fernleaf continues its commitment to nourishing Malaysian families with its new and nutritious chocolate milk delight

Petaling Jaya, 15 August 2024 – Fernleaf, Malaysia’s No.1 family milk powder*, partners with the Ministry of Communications as one of the official Gold Sponsors of the National Day Malaysia Day (HKHM) celebration this year, an event expected to draw more than 100,000 Malaysians. As part of the celebration, participating Malaysians will have the opportunity to taste Fernleaf’s all-new Family Chocolate Milk Powder, a delightful addition to their range of delicious, quality dairy products, made with milk from New Zealand. 

This exciting initiative highlights Fernleaf’s unwavering dedication to enriching the lives of Malaysian families with nutritious and delicious dairy options. The new Family Chocolate Milk Powder not only provides a rich, milky chocolate flavour but also important nutrients, including 5x DHA, 11 vitamins and minerals, and high levels of calcium, protein, iron, zinc, vitamin A, D, B2, and B12, aligning with Fernleaf’s mission to support a balanced diet for families.

“With a strong presence of more than 40 years, Fernleaf has been providing the goodness of high-quality New Zealand dairy to millions of Malaysian households, making it one of the nation’s most well-loved dairy brands”, said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore. “We are excited to introduce our new Fernleaf Family Chocolate Milk Powder – a product that combines delicious taste with good nutrition. There is no better time to celebrate this with our fellow Malaysians who have supported us throughout the years than today.”

Speaking at the event, YB Fahmi Fadzil, Minister of Communications, who is also the 2024 HKHM Main Committee Chairman, said, “This year, we have received RM4.09 million in contributions from 29 strategic partners for the HKHM celebration. These funds, comprising both cash and in-kind sponsorships, will be channelled to the National Day Trust Account to support the preparations for HKHM and will be distributed to the public attending the National Day celebration at Putrajaya Square on 31st August and Malaysia Day celebration at Sabah.”

Fernleaf’s participation in the 2024 HKHM celebration highlights its long-standing dedication of nurturing Malaysians with delicious and high-quality New Zealand dairy. This event is a celebration of both the national spirit and Fernleaf’s continued mission to provide nourishing, tasty dairy options to Malaysian families for generations.

*Nielsen: Moving Average Total Sales Value Market Share since 2018.

 

Haru Jasmine Mild Sweet Cold Brew Green Tea now available in Thailand

By
Tan Heng Hong
-

The Haru Jasmine Mild Sweet Cold Brew Green Tea is now available in Thailand. OR Boon Rawd Brewery, a major beverage company in the country, produces the RTD tea drink. The brand is known for its fresh and clean taste, often associated with the concept of “Japanese-style” green tea. Haru Jasmine Mild Sweet Cold Brew Green Tea is available at 7-Eleven.

New C-Vitt passionfruit flavour

By
Tan Heng Hong
-

C-Vitt has added passionfruit flavour to its range of vitamin C-enriched drink in Thailand. C-Vitt is available in different flavuors like orange, pomegranate and lemon. Each bottle contains 1,000mg of vitamin C, which supports immune function, collagen production, and acts as an antioxidant.

During the second quarter of 2024, C-Vitt achieved a record-high market share of 74.4% in the Vitamin C subsegment.

Himalaya Vajomba Pastilles now with new formulations

By
Tan Heng Hong
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Nicko Jeep Manufacture has launched Himalaya Vajomba Pastilles with new formulations.  Peppermint Pastilles now come with added spinach extract to support growth and overall health, Berry Sakura Pastilles have added acai berry extract to boost the immune system and Honey Lemon Pastilles feature added lutein for improved eyesight.

Himalaya Vajomba Pastilles were previously marketed as vitamin and mineral-enriched.

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