Indonesia’s Orang Tua (OT) has released a new infusion drink Panjang Jiwo made from timun suri, an elongated melon which is a member of the Cucurbitaceae family. Timun suri and blewah (cantaloupe) are popularly consumed as takjil (snack) during the fasting month of Ramadan.
Panjang Jiwo is a larutan penyegar, a healthy beverage to cure body heatiness and its symptoms. What makes Panjang Jiwo unique is the use of timun suri and the infusion technology.
T.A.C. Consumer PCL (TACC), which co-developed and develped products for key clients such as CP ALL Public Company Limited (7-Eleven) and All Cafe’, has invested THB 40 million to buy Blush Beauty (Thai) Co., Ltd. The investment enables TACC to push into the health and wellness space.
Blush Beauty is known for its Bloss Natura products such as edible beauty jellies made from South Korea.
Monday 17 April 2023 – It’s the first time ever for this pair of consumer giants company, laundry detergent maker “Attack Easy”, part of Kao Industrial Thailand, and “RosDee”, the multi-purpose seasonings by Ajinomoto Thailand, to launch a joint campaign, “Attack Easy x RosDee : Make Life Easier”. The combined campaign aims to help out homemakers of every age group to save time with greater convenience in the promotion “serving up simplicity for happiness”, for more people to have fun.
Khun Suphasiri Suthadkul, Marketing Director of Kao Industrial (Thailand) Co., Ltd. commented, “At present, most people live hurried lives and are spending more time working outside of their homes, which gives them less time to manage household tasks and next to no time left for themselves and their families. So we hooked up with Ajinomoto (Thailand) Co., Ltd. for the campaign “Attack Easy x RosDee just made life easier” which is all about alleviating the burdens of housework, whether cooking or laundry. Homemakers get a lot more convenience, and particularly the younger generation who are still learning homemaking skills.”
The campaign, “Attack Easy x RosDee : Make Life Easier” is based on a series of activities and tips to make life easier and promote happiness as well as exclusive promotions. RosDee is the seasoning to spice up any dish, whether the food is boiled, fried, curried or even deep fried, to ensure great aroma and taste in a second. Attack Easy is the industrial-strength laundry detergent with a 10-fold force to completely eliminate any food stain in a jiffy. The effect is the same whether washed by machine or by hand. The hand-wash is a super satin feel, while the detergent gets deep into the fibers of the fabric, leaving a delightful and long-lasting fragrance with perfumed bubbles.
Khun Pimsorn Lert-utsahakul, Flavor and Menu Seasoning Business Department Manager, at Ajinomoto (Thailand) Co., Ltd. added, “This partnership has combined the strengths of these two huge brands who supply the answer to housework for consumers. We make difficult things easy. RosDee is the expert at cooking any number of dishes, while Attack Easy is able to remove kind of food stains completely. This campaign is aimed at the segment of younger people who are still learning homemaking skills, as it addresses the demands of fast-paced urban lives to give them more happy time. This also aligns with our consistent policy of The Ajinomoto Group Creating Shared Value: ASV)”.
Discover the “Attack Easy x RosDee : Make Life Easier” campaign at participating stores and on Shopee. Catch up with the latest events and learn more tips on the fanpages of Attack Family and Ajinomoto Home Cooking.
Two Islands Sparkling Shiraz (13.5% ABV) has been launched in Indonesia. Two Islands Sparkling Shiraz is made using grapes from premium vineyards in South Australia’s Padthaway & Barossa Valley.
There are 10 brands under Two Islands, 4 under Two Islands Reserve and two under Dragonfly Wines. The raw materials for Two Islands, Two Islands Reserve and Dragonfly Wines come from Australia. Two Islands produces modern Australian wines from its island winery in Sanur, Bali. Two Islands is the sister brand of Hatten Wines.
Hatten Wines has made its wines available in 20 cities across Indonesia with 70% of sales from Bali and Lombok.
India’s plant-based food brand Wakao Foods has announced its foray into the Singaporean market. The company will introduce seven products into the local market. These plant-based products comprise Butter Jack, BBQ Jack, Raw Jack, Continental Burger Patty, Jack Supreme Burger Patty, Hot & Spicy Sausages and American Herbs Sausages.
These products will be available at retail stores such as Everyday Vegan Grocer and HoReCa and online on popular e-commerce platforms such as Shopee, Lazada, Amazon Singapore, and Redmart.
The company makes plant-based foods using jackfruits. All Wakao products have no preservatives with a shelf life of 1 year and require no refrigeration.
Yummy United Media Launch 2023 - L-R - Ashley Shannon McGovern, Eliana Yazdi, Chloe Oh, Lucas Lim
Asia’s First-ever Kids Board of Directors Spearhead their first Business Venture in Singapore
SINGAPORE, 20 April 2023 – Yummy United, an international company has taken bold steps in initiating Asia’s first-ever Kids Board of Directors (BODs). The inaugural programme held in Singapore was a partnership between Yummy United and Food Union to re-brand Food Union’s existing frozen cheese curd snack line – Lakto. Children aged 8 to 12 years old were recruited for an opportunity to be mentored on finance, marketing, creative execution, and public relations.
The programme placed the kids in the driver’s seat through a transformative journey where they were in control and spearheaded a business with guidance from industry professionals. Through the process, the kids obtained a deeper understanding of the functions of managing a business.
Yummy United Media Launch 2023 – L-R – Ashley Shannon McGovern, Eliana Yazdi, Chloe Oh, Lucas Lim
Among the 20 shortlisted director trainees who were mentored under the Yummy United Training Programme, four were selected to fill the roles of Creative Director, Public Relations Director, Marketing Director, and Finance Director.
The four young and mighty Kids BODsworked together to conceptualise the re-branding of Lakto. The refreshed packaging for Lakto was designed and hand-drawn by the creative director and the strategic planning process for communications was led by the public relations director. The marketing director took charge of the content creating process for Yummy United’s official social media pages while the financial strategies and account operations were overseen by the finance director.
The fruit of their labour is a truly significant milestone and proud moment for the Kids BODs as well as their parents. The growth and progress of the kids through the Yummy United journeyhas been a unique and inspiring experience.
The newly refreshed Lakto packaging, fully designed and curated by the four Kids BODs, is now available at supermarkets and convenience stores around Singapore. Refer to the details below:
Yummy United Media Launch 2023 – New Cheese Curd Bar Packaging
Multipack of 3 Flavours (6s Pack) – S$10.90
2x Yummy United Cheese Curd Bar in Belgian Chocolate Coating with Chocolate Pieces
2x Yummy United Cheese Curd Bar in White Belgian Chocolate Coating with Raspberry-Pomegranate Filling
2x Yummy United Cheese Curd Bar in Belgian Chocolate Coating
Availability: NTUC, Cold Storage, and Cheers
About Yummy United
Yummy United is an international company that makes food products for children. It was created by the founder of the Mildberry branding agency Oleg Beriev together with Roman Glebov, an expert in food production technologies, in 2019. It was first introduced to the world in Italy at the TuttoFood Milano Exhibition on 6 May 2019.
It is based on a unique business model that allows children to actively participate in the life of the company and to influence the creation and promotion of children’s food products. Yummy United has a permanent and regularly re-elected Kids Board of Directors made up of children between 8 and 12. While playing the roles of directors, kids propose ideas for products, flavours, designs and communications, hold discussions with adult experts and approve the solutions that the company introduces into production.
The first Yummy United Kids Board of Directors gathered in Italy in the spring of 2019. That was also when the company introduced its first product, chocolate glazed quark bars, unique for the Italian market. For more information, please visit: https://yummy-united.com/
About FOOD UNION
Food Union is a global market insight and innovation-driven company that develops local brands and delivers delightful products for human well-being. Food Union is the largest dairy company in Latvia and the leading ice cream producer in the Baltic countries and Denmark.
Food Union Group is made up of two largest dairy and ice cream companies in Latvia – Rīgas piena kombināts and Valmieras piens, Estonia’s and Lithuania’s largest ice cream makers Premia TKH and Premia KPC, respectively, the leading Danish ice cream producer Premier Is and Danish door-step-delivery ice cream company Hjem Is, Norway’s ice cream company Isbjørn Is and door-step-delivery ice cream company Den Norske Isbilen, Romanian ice cream maker Alpin57Lux, and ice cream company Ingman Ice Cream in Belarus and ice cream company Khladokombinat No.1 in Russia.
In 2018 Food Union expanded in China by opening two greenfield dairy and children’s product plants in China. For more information, please visit: https://foodunion.com/
Intrafood Singabera Indonesia, a manufacturer of ginger drink, organic coconut sugar and other natural products, has recently launched Wedang Uwuh. In Indonesia, Wedang Uwuh is an ethnic traditional drink from Yogyakarta, Java, Indonesia. It is made from cloves, nutmeg leaves, sappan, cinnamon, ginger, cardamom and rock sugar.
The drink is is frequently sought as treatment for various diseases such as diabetes, high blood pressure, ulcers, and coronary heart disease.
Care Pack donation to families by Lenny Chuah, Unilever
Under its Bringing HOPE Changing LIVES CSR initiative, Lifebuoy hosted a special Iftar evening for underprivileged families and donated personal care products to create a healthier future for them.
Kuala Lumpur, 17 April 2023 – 40 underprivileged families in HOPE worldwide Malaysia’s beneficiary were treated to a Malay-Middle Eastern feast to break their fast last Saturday (April 15) at the Majlis Berbuka Puasa Bersama Lifebuoy, Watsons, and HOPE worldwide Malaysia event.
Group photo with the families
The buka puasa event is part of Lifebuoy Malaysia’s “Bringing HOPE Changing LIVES” CSR initiative to enliven their Iftar and alleviate their daily challenges so that they feel included during the Ramadan and Hari Raya festivities. Each family also received a pack of personal care provisions, which contained Lifebuoy bodywash and handwash, shampoos and healthcare products sponsored by Watsons Malaysia.
For nearly a decade, Unilever through Lifebuoy has set out to make handwashing with soap a habit for all Malaysians, keeping families one step ahead of infections. The core of its hygiene advocacy is centered around mobilizing hygiene education programs in the community and schools teaching adults and children alike about the importance of good handwashing habits. The soap brand has also continuously donated hygiene care products to bridge access to hand hygiene for underprivileged communities.
Still, learning a new habit is not an easy process. Handwashing tends to be neglected due to a low perception of health risks, forgetfulness, and inconvenient access to handwashing facilities. And when they do have access, one in two Malaysians do not wash their hands properly[i],[ii]. A 2020 study also revealed that more than half of young children do not always wash their hands when they need to – after playing outdoors, after touching pets, and after coughing or sneezingii.
Therefore, Dr Malar Santhi was invited to the event to impart the importance of hand hygiene. While demonstrating proper handwashing during the event, she stressed that it is doubly vital to protect young children who are more susceptible to infectious diseases through good hygiene practice because their immune system is still developing. The simple act of handwashing with soap is often the first barrier, and a sure way, to stop the spread of germs that cause infectious diseases.
As young children may not yet comprehend the importance of proper hand hygiene, the burden usually falls on parents to ensure diligent hygiene care in their child. However, putting food on the table and a child’s education usually take precedence for a parent, and with underprivileged families, their effort to prioritize these two components may often cause parents to overlook their child’s hygiene practices, causing them to fall sick more easily.
For all parents, falling sick means additional expenses invested into treatment and taking time away from work. But the strain on energy and income is amplified among the urban poor, especially if they have unpredictable work schedules and earn hourly wages that do not have paid time off or job protection[iii]. On the other hand, children who fall ill frequently miss schooldays more, putting them at risk of falling behind in school and holding them back from reaching their full potential[iv].
Katy Lee, HOPE worldwide Malaysia
Therefore, investing in hygiene has the power to unlock huge social and economic changes beyond health. Speaking about the donation, Katy Lee, Executive Director of HOPE worldwide Malaysia shared, “It is crucial for our nation to be cautious to uphold good personal hygiene in the endemic era, likewise for the B40 families. We are grateful to Lifebuoy Malaysia for this partnership to educate and empower our beneficiaries from the B40 community, to walk with them, ensuring these families continue to uphold good personal hygiene, shielding themselves and their children from infectious diseases.”
Lenny Chuah, Unilever Malaysia
“Unilever’s heart has always been in protecting lives and livelihoods. That is why we have strived to create a germ-free community. Still, there is a gap, especially among less-privileged communities in access to basic handwashing essentials and education. So, we want to do what we can for our community to Bring HOPE and Change LIVES, and reinforce the significance of proper handwashing habits,” said Lenny Chuah, Country BU Lead of Personal Care, Malaysia, Singapore and Thailand, Head of Country, Unilever Malaysia.
On top of inspiring good hygiene habits, the children of the families also enjoyed activities that aimed to lay the groundwork for financial literacy and help them grow into financially confident adults, so that they can have better access to health essentials.
Since the commencement of Lifebuoy’s outreach programs in 2015 across Malaysia, it has reached 536,113 children aged 4 to 9 as of 2022. In 2023, Lifebuoy aims to reach another 100,000 students, with the mission to help one million develop good handwashing habits by 2025.
VIP group photo
The donation of personal care provisions was also extended to over 1,100 underprivileged families across Malaysia under this initiative.
Lifebuoy’s mission is clear: to be parents’ partner in health and ensure their families and children fall ill less often. With good hygiene, families can live healthier and happier lives. Lifebuoy has spearheaded hand hygiene literacy and advocacy for over a century. They are committed to continuing forging partnerships to expand access to hand hygiene in the community to realize the brand’s vision to make hand washing commonplace and help the community stay safe, fresh, and germ-free.
[i] Ministry of Health Institute for Health Behavioral Research 2021.
[ii] Tengku Zetty Maztura Tengku Jamaluddin et al. 2020. Assessment on hand hygiene knowledge and practices among pre-school children in Klang Valley. Global Pediatric Health 7: 1-8. DOI:10.1177/2333794X20976369.
[iii] Laura Sosinsky. 2020. Child care challenges when parents’ work schedules are unpredictable and not 9-to-5. DOI:10.13140/RG.2.2.29109.91366.
Judges with the finalists of the TENAcity Band Search
The winners walk away with a combined prize of RM60,000 and will tour Malaysia bringing across the message of active ageing to encourage and inspire senior Malaysians to continue living their best lives
11th APRIL 2023, KUALA LUMPUR – TENA, a leading incontinence care brand worldwide and in Malaysia, is proud to introduce TENAcity, Malaysia’s first band composed of members 50 years old and above with the purpose of spreading the message of active ageing and inspiring Malaysians to continue living their best lives regardless of age.
TENAcity Band Search Judging Panel (L-R: Cheryl Wang, Marketing Manager, Vinda Malaysia, Yapp Pau Ling, Commercial Director, Vinda Malaysia, Sandeep Joseph, CEO, Ampersand Advisory and celebrity Judges, Reshmonu and Manbai)
This past weekend saw Malaysians from across the nation showcase their musical talents in front of a panel of judges that included celebrated Malaysian artists Manbai and Reshmonu. A total of 111 participants composed of solo performers and bands took to the stage, belting out their favourite tunes for a spot in the TENAcity band and the grand prize of RM60,000. Gerard Singh, 56, Colin Thaddeus Jansen, 60, Raymond Chia, 52 and Mark George Felix, 56, took the spots for vocalist/bassist, guitarist, keyboardist and drummer respectively, with an impressive display of musicianship, stage presence and technical abilities that left the judges wanting for more.
The TENAcity Band Search Winners (L-R: Mark, Raymond, Gerard and Colin)
The band expressed their joy after being crowned champions of the TENAcity band search. Despite facing tough competition from a talented group of musicians, they were proud to represent their peers and spread the message of active ageing to more Malaysians across the country. They thanked TENA for the opportunity and platform to pursue their dreams in spreading the notion of active ageing.
Gerard Singh, the band’s vocalist said, “The importance of maintaining an active lifestyle cannot be overstated, especially as one grows older. The band hopes to inspire more Malaysians to prioritise active ageing, which has not only physical but also mental implications.” He also added, “We appreciate TENA’s efforts in creating an avenue for older Malaysians to stay active, as there are often few options available to this demographic.”
Su Ting Nee, President of Vinda Group SEA said, “I am delighted and encouraged by the support and turnout for the first ever TENAcity band search. It was both a humbling and unforgettable experience witnessing this group of Malaysians put their heart and soul out there on the stage today. We witnessed some of the best performances we’ve seen and we can’t wait for TENAcity to take the story of active ageing to more Malaysians.
“We couldn’t have chosen a better group to represent our brand and message. They are truly a testament and embodiment of active ageing and I am excited to share them with the rest of the nation in hopes that we continue empowering everyone to live their lives actively both physically and mentally,” she added.
TENAcity will embark on a tour of Malaysia starting in June 2023, kicking off with a performance in Shah Alam followed by Penang, Ipoh, Kuantan, Johor Bahru and finally back in Petaling Jaya. The focus will be on bringing the band to the grassroots communities to influence and encourage Malaysians to adopt active lifestyles without age as a barrier.
Su added, “We believe in order to spread the message of active ageing, it is vital that we reach out to as many Malaysians as possible. We want to show Malaysians of all backgrounds that TENA is always here to support them to live their lives tenaciously unhindered by factors like age and socioeconomic status in order to continue their legacy. Throughout this tour, we will also be working with Malaysian NGOs and other organisations to amplify our message and bolster our efforts in advocating active ageing.”
Participant, Irene Tham, 71, auditioning for the drummer position
The TENAcity nationwide tour will run from June to November 2023. For more information on TENAcity, including tour dates and locations, head over to the TENA Facebook page at www.facebook.com/TENA.Malaysia or TENA website at www.TENA.com.my.
Festival goers will get a preview of soon-to-launch COKE studio Thailand at the first iteration of the world’s premier hip-hop festival in Asia
Tuesday 11 April 2023 – Music is one of the core unifying forces for people. The love for music transcends gender, religion, language, social class, and even political affiliations, and Thais are no exemption to this universal truth. Guided by its brand philosophy of celebrating human connections, ‘COCA-COLA’ – the world’s well-loved beverage brand has partnered with ROLLING LOUD – the world’s largest hip-hop festival to use the magical power of music and bring people together with the first Rolling Loud music festival in Asia happening on April 13-15, 2023, in Thailand.
The highly acclaimed U.S. hip-hop music festival will turn the music up as Rolling Loud Thailand showcases some of the biggest names in the industry, including Cardi B, Travis Scott, and Chris Brown. Thai music enthusiasts and international fans will get their first-hand magical music experience as the beverage brand will give a sneak peek at one of the brand’s biggest global music platforms, COKE studio, which is set to roll the carpet out on its first season in Thailand in June 2023.
Coca-Cola Thailand will surprise many music-festival goers as it transforms one section of Rolling Loud Thailand 2023 into an immersive COKE studio experience space, which included the following:
COKE studio iconic headphone-shaped booth where guests can enjoy the photo ops and dance around.
‘COKE’ Charging Station to recharge and uplift during their breaks.
‘COKE’ Break Zone where people can chill and enjoy live music surrounded.
‘Coca-Cola’ Recycling Station, where used PET bottles and cans can be dropped off for recycling. This is also in line with the Company’s global World Without Waste goal of helping collect and recycle the equivalent of every bottle or can it sell by 2030.
The brand will also have a Glow-up Bar so hip-hop fans can wear fashionable makeup, temporary tattoos, and have neon paint painted on them. There will be a customized ‘Coke’ x Rolling Loud beverage can, which is being offered exclusively at the event.
Richa Singh, Marketing Director – North Region (TH, MM, LA) of Coca-Cola ASEAN & South Pacific said: “COKE studio builds on the long, and extensive history and role of ‘Coca-Cola’ in shaping multi-generation music culture while connecting fans. COKE studio aims to engage Gen Z music lovers from around the world and connect the ethos of being your authentic self through collaborations with breakthrough artists who stand strong in their identity.”
Singh also said that they are delighted to announce that Thailand will soon launch its very first season of COKE studio scheduled in June. “We are more than pleased to have Rolling Loud as a strategic partner to showcase COKE studio. We both share the goal of creative collision and experimentation of borderless possibilities. The COKE studio activation at Rolling Loud Thailand 2023 will not only elevate concertgoers’ experiences but will also benefit consumers enjoying the moment with Coke at the music festival” she further added.
Rolling Loud Co-Founders Matt Zingler & Tariq Cherif said: “We couldn’t be more excited to partner with ‘Coca-Cola’ for our first festival in Thailand. Coke is one of the world’s most iconic brands, and collaborating with the company on a limited-edition can is a truly amazing moment for Rolling Loud. Through our partnership, we’ll be able to shine a spotlight on some special artists and connect with fans around the globe.”
First launched in Pakistan nearly 15 years ago and relaunched as a disruptive global music platform in 2022, COKE studio is refreshing the whole musical experience of consumers as it encourages collaborations – bringing together different musical genres as well as emerging and breakthrough artists from mainstream and independent music scenes – celebrating the rich diversity of music and the central unifying role of music amongst today’s generation.
Stay tuned for further details and excitement from COKE studio as it officially launches its first season in the second half of 2023. Follow Coca-Cola(R) Thailand on Facebook and Instagram for the latest updates or visit www.coca-cola.co.th for more.
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KUALA LUMPUR, 2 APRIL 2025 – Whether you’re topping up on...
