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Ladang Lima gives healthy noodle a new twist with gluten free kale noodle and beet noodle

Ladang Lima, a producer of cassava flour and a pioneer of gluten free food in Indonesia, has launched Gluten Free Kale Noodle and Gluten Free Beet Noodle. The veggie noodles are said to provide an easier way for consumers to consume vegetables. The latest gluten free vegetable noodles tap into the better-for-you instant noodle trend in Indonesia, first spearheaded by Lemonilo.

The seasoning pack is free from MSG. The noodles are not only gluten free but are also free from trans fat and cholesterol. They are low in fat and high in fibre, making them suitable for health-conscious consumers who still want the indulgent taste of instant noodles in a healthy way.

Vinamilk offers plant-based drink Super Nut with nine kinds of nuts and beans

Vinamilk has recently introduced Super Nut, a plant-based drink with nine kinds of nuts and beans. The plant-based beverage contains walnut, almond, peanut, oat, soybean, black bean, white bean, mung bean and red bean. The drink contains 25% less sugar compared to the regular Vinamilk soya milk. Vinamilk Super Nut contains vitamin A, D3, E and Omega-3 that are good for the body, skin and brain.

Vinamilk is going premium with Vinamilk Super Nut (4x180ml at VND 42,768), which is priced at 66% higher than Vinamilk soy milk with nuts (4x180ml at VND 25,704). Vinamilk Super Nut is priced at a premium due to its high nut content and the use of multiple nuts and beans.

7-Eleven Singapore offers spicy meals including Fiery Chicken Wonton and Ghost Pepper Chicken Noodles

7-Eleven Singapore has launched a new range of delectable spicy dishes including Level 1 Chilli Crab Linguine for a taste of local flavour or munch on some Level 3 Fiery Chicken Wonton on the side. You can also try the Level 5 Ghost Pepper Chicken Noodles.

The entire range comprises:

Level 1 – 7-SELECT Chilli Crab Linguine
Level 3 – 7-SELECT Fiery Chicken Wonton
Level 5 – 7-SELECT Ghost Pepper Chicken Noodles
Level 1 – Quix Curry Chicken Sandwich
Level 2 – Quix Spicy Chicken Tikka Masala Wrap
Level 3 – Taste Asia Vindaloo Chicken Curry with Turmeric Rice
Level 4 – Taste Asia Thai Chicken Larb with Glutinous Rice
Level 2 – Taste Asia Hot & Sour Glass Noodles
Level 2 – Alfredo Pizza Slice with Omnimeat with Mala Sauce

LE MÉRIDIEN HOTELS IN MALAYSIA INVITE TRAVELLERS TO SAVOUR THE BEAUTY OF GOLDEN HOUR THIS SUMMER WITH THE AU SOLEIL PASS

Le Méridien Kuala Lumpur

An Exclusive Partnership with MALIN+GOETZ, The Collaboration Encourages Guests to Channel the Spirit of a Chic European Summer

KUALA LUMPUR, 8 JUNE 2022 This summer, Le Méridien Kuala Lumpur and Le Méridien Putrajaya are helping sun-seekers savour the good life and the beauty of Golden Hour with their own take on Le Méridien Hotels & Resorts’ global brand programme, Au Soleil by Le Méridien.

An exclusive partnership with MALIN+GOETZ the collaboration brings the playful glamour of European summers to life with the Au Soleil Pass. Personifying the laid-back elegance of summer in Europe and the allure of Côte d’Azur, travellers are invited to bask in the joie de vivre of sun-soaked afternoons by the pool with MALIN+GOETZ’s SPF 30 Mineral Sunscreen, summer-inspired cocktails, and specially crafted gelato with Le Scoop by Le Méridien.

Reminiscent of a sunny summer spent on the French Riviera, the curated cocktails, mocktails and gelato are citrus-inspired, crafted based on the ingredients used in the sunscreen and to reflect the freshness of the season.

The Perfect Au Soleil at Le Méridien Kuala Lumpur

Inspired by the kaleidoscope of fresh, vibrant, sun-soaked flavours, the crafted drinks – Orange Blossom Cocktail and Bitter Orange Cooler – are a nod to the brand’s European heritage and the allure of summers in Côte d’Azur.

The Au Soleil Pass at Le Méridien Kuala Lumpur comes with:

  • Access to the pool
  • A tube of MALIN+GOETZ SPF30 Mineral Sunscreen (50ml – RM179)
  • A sample kit from MALIN+GOETZ worth RM51
  • A RM50 voucher by MALIN+GOETZ (redeemable in KENS Apothecary stores)
  • A glass of cocktail / mocktail
  • A scoop of gelato from Le Scoop by Le Méridien

This exclusive pass is priced at RM275nett for one person and RM335nett for two persons. For reservation, contact +603 2263 7888 or WhatsApp the hotel at +6012 215 8782.

Chase Endless Summers with Le Méridien Putrajaya

Le Méridien Putrajaya

Inspired by the sights, sounds, and aromas of summer, the cocktails – 101 Stories and Birdie – are infused with citrus notes to reflect summers in Europe. For those who prefer mocktail varieties, La Cadet and Out & In offer fruity effervescence, minus the alcohol.

The Au Soleil Pass at Le Méridien Putrajaya comes with:

  • Access to the pool
  • A tube of MALIN+GOETZ SPF30 Mineral Sunscreen (50ml – RM179)
  • A sample kit from MALIN+GOETZ worth RM51
  • A RM50 voucher by MALIN+GOETZ (redeemable in KENS Apothecary stores)
  • A glass of cocktail / mocktail
  • A scoop of gelato from Le Scoop by Le Méridien

This exclusive pass is priced at RM236nett for one person and RM293nett for two persons. For reservations, please call +603 8689 6861 / 6888.

Embodying the idea that the sun never sets on the jet set, the Au Soleil Pass will be available at Le Méridien Kuala Lumpur and Le Méridien Putrajaya from 8 June 2022 till 8 July 2022. For more information about Au Soleil by Le Méridien and the Au Soleil Pass, please visit https://hotel-deals.marriott.com/au-soleil-by-le-meridien-malaysia/ and follow along on social media with #LMAuSoleil.

Both Le Méridien Kuala Lumpur and Le Méridien Putrajaya participate in Marriott Bonvoy – the award-winning travel program from Marriott International – allowing members to earn and redeem points for their stay at the hotel, and at other hotels and resorts across Marriott Bonvoy’s extraordinary portfolio of brands. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.

 

‘(PLASTIK)’ – A wake up call to end plastic pollution

Malaysian short film tugs on heartstrings to focus on the plastic pollution crisis in Southeast Asia

KUALA LUMPUR, 09 June 2022 The global premiere of ‘(PLASTIK)’ gave audiences a glimpse of a terrifying plastic-polluted future seen through the eyes of a child. The film has a visual narrative that is both heart wrenching and warming in equal measure; yet the message is clear and simple; act now to beat plastic pollution by saying no to single-use plastic.  Launched in conjunction with World Environment Day, the short-film was a timely reminder that we have #OnlyOneEarth and there is an urgent need for people to “live sustainably in harmony with nature”.

Directed by Philip Rom and produced by Sean Lin of Studio Birthplace, the short film features a young girl viewing the world through a plastic bottle, letting her imagination blend with reality to witness how human’s relationship with single-use plastic may turn into something more sinister if left unchecked.

“(PLASTIK) highlights our indifference towards the issue. Through the eyes of Aisya, the very talented 10 year old actress, we see her represent a younger generation waking up and seeing this indifference and mess, and we see her journey from being unaware to becoming aware and driving change,” said Sean Lin, co-founder of Studio Birthplace and producer of (PLASTIK).

(PLASTIK) is supported by the UN Environment Programme, as it amplifies the UNEA 5.2 resolution, when 175 member states unanimously agreed to develop a legally binding agreement to end plastic pollution by the end of 2024. The film was inspired by an online campaign by the UN Environment Programme’s SEA circular project and MeshMinds, which featured sustainability advocates across South-East Asia who used a digital toolkit to promote individual and collective action to combat plastic pollution in the region.

During the production in Sepang, Malaysia, as part of Studio Birthplace’s sustainability practices, the filmmakers minimised their impact of production to the environment by restricting single-use plastics on setand carbon emissions from transportations during filming were calculated and compensated 150% through tree-planting.

What further tugged the heartstrings of the film’s audience was the nostalgic, ballad-like original soundtrack. The track, ‘Just A Dream’, was composed by Malaysian artist, MKNK and performed by JSN.

“To survive and evolve, humankind has had to learn by imitating the actions of other humans. We learn by watching and then doing. Films have the power to effect social change by impactful and compelling storytelling. We hope that in producing a short film with a fully South-East Asian cast and crew we can deepen engagement and catalyze long-lasting behavior change amongst the region’s youth audience to take individual and collective action to end plastic pollution,” says Kay Vasey, Founder of MeshMinds and Executive Producer of (PLASTIK).

Such climate action was discussed in a stirring panel discussion on 3 June 2022 that followed the premiere of the short-film that deliberated the implications of plastic pollution and exchanged ideas to ignite behavioral change in the region to say no to single-use plastic. The panellists included Isabelle Louis – Deputy Regional Director of UNEP Asia-Pacific Office, Sean Lin – Co-founder of Studio Birthplace, Kathlyn Tan – Co-founder of Coastal Natives, Sydney Steenland – Founder of Sea Monkey Project and Cher Chua Lassalvy – Founder of Tengah Island Conservation, along with a special message from H.E Jon Åström Gröndahl – Swedish Ambassador to Thailand.

“The tone of the film was very clever. It doesn’t shy away from the issue of the plastic crisis. It has haunting elements but at the same time, it has its moments of being light-hearted with amusing moments, which I think viewers (who are new to the topic of plastic pollution) might need,” said Kathlyn Tan, Co-founder of Coastal Natives.

A key message that the panellists shared is the importance of outreach and education both within South-East Asian communities as well as Western societies, in order to understand the issue at hand.

“There’s a lack of education about how plastic gets into the ocean. We have quite a few projects lined-up which are mostly about keeping people educated but also ensuring that plastic doesn’t end up in the ocean in the first place. That’s our big goal,” said Sydney Steenland, Founder of The Sea Monkey Project.

This notion is supported with a striking analogy from Cher Chua Lassalvy, Founder of Tengah Island Conservation – “Beach clean-ups are great but they’re a little bit like mopping up the floor when the tap is still running and the bath is overflowing. A lot of the work that we do, and this film can contribute to that, is outreach into communities and working with businesses.”

“(PLASTIK) is released at a timely moment, as it is becoming increasingly important to reach the consumers and the decision-makers with a message that we can all relate to in our day-to-day (lives). I hope the film can be distributed to schools and allow children to be inspired by local sustainability advocates who are addressing the plastic pollution problem,” said Isabelle Louis, Deputy Regional Director of UNEP Asia-Pacific Office

The power of individual action was emphasized both in the film and across the panel as well. Similar to the protagonist in the short film, each individual has the capability to create a ripple effect that could change the world’s course towards a more sustainable future. Be inspired by the provoking short-film, (PLASTIK), online and spread the word about (PLASTIK) on social media!

We must act now to beat plastic pollution to secure clean seas for all future generations because we have only one Earth. Join this movement led by inspiring sustainability advocates from South-East Asia. Choose one simple habit to avoid single-use plastic, sustain it for 100 days and keep that habit for life. Tag @meshminds and @studiobirthplace on Instagram and share how you are living sustainably in harmony with nature!

WATCH (AND SHARE) NOW:

PAN-TASTIC DEALS ONLY WITH PANDAPRO!

Get Your Hands On The 2 Months Free Subscription and RM50 Rebate Now

Malaysia, June 9, 2022 – In the mood to score some pan-tastic deals? Look no further as foodpanda Malaysia is here to share some irresistible offers through their monthly subscription plan, pandapro.

 From now till 30 June 2022, all you would need to do is sign up for the pandapro subscription plan to redeem the 2 months free subscription and RM50 rebate that will be automatically credited into your voucher wallet.

“At foodpanda, we’re all about sharing joy with our users all day everyday. Especially now with more Malaysians transitioning back into the office, they would be spoilt for choice with irresistible discounts from pandapro when placing their orders for meals and even groceries. Now, that’s what we call pan-tastic!,” said Jay Ar Juan, Senior Commercial Director foodpanda Malaysia.

Follow the steps below to redeem the 2-month free subscription together with the RM50 rebate:

  1. Click on the three horizontal lines next to your address in your app
  2. Then, click on “Subscription” to select your preferred plan.
  3. Next, pay for the stipulated amount of the selected plan and add a payment method.
  4. Upon successful payment, you will receive the 2 months subscription rebate and RM50 voucher in your “Vouchers” within a few days.
  5. Finally, simply apply the rebate on your plan renewal and use the RM50 on food and grocery orders. Alright, you’re all set to go!

What are you waiting for? Get your subscription plan now with only RM8.90 monthly or save up more when you subscribe to the long-term plans of RM6.90/month for 6 months or RM4.90/month for 12 months. Be sure to enjoy some amazing deals every time you place an order on the foodpanda app.

Some of the deals include:

  1. 12x free delivery on orders above RM25
  2. Unlimited 25% and up off on over 25,000 restaurants
  3. Exclusive foodpanda pandamart vouchers
  4. Unlimited 25% off Dine-In offers
  5. Extra 5% off pick-up order unlimited

To find out more info on the terms and conditions of this pandapro offer, please visit https://www.foodpanda.my/contents/subscription-terms

OTS Holdings Launches Plant-Based, Ready-to-Eat Food Brand ‘ANEW’; Three ‘ANEW’ Luncheon Meat Products to be Sold in Online Stores and Major Supermarkets Across Singapore

Singapore, June 8, 2022 – (ACN Newswire) – OTS Holdings Limited (“OTS Holdings” or the “Company”, and together with its subsidiaries, the “Group”), a brand builder and food manufacturing group, is pleased to announce that it has launched a plant-based, ready-to-eat food brand ANEW that aims to deliver quality, nutrition and convenience to consumers with a taste of heritage. For more information on ANEW, please visit www.anew-foods.com.

Highlights:
– Coupled with the tagline “Better Food Forward”, ANEW is a 100% plant-based, ready-to-eat brand that aims to deliver quality, nutrition and convenience to consumers with a taste of heritage
– Developed by its in-house R&D team and manufactured in Singapore, the first product line-up from ANEW consists of three luncheon meat products that are inspired by the Group’s popular luncheon meat products
– Tasty on its own and yet highly versatile, ANEW’s luncheon meat products can also be used for a variety of Asian and Western cuisines
– ANEW’s nutritional product features include Non-GMO, Cholesterol Free, Trans-Fat Free and No Added Preservatives
– ANEW’s luncheon meat products are sold in online stores and will be made available in major supermarkets across Singapore
– According to Bloomberg, the plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over US$162 billion, up from US$29.4 billion in 2020(1)

Developed by its in-house R&D team and manufactured in Singapore, ANEW’s luncheon meat products are tasty on its own and yet highly versatile to be used for a variety of Asian and Western cuisines. ANEW’s luncheon meat products are currently sold in online stores and will be made available in major supermarkets across Singapore.

Managing Director of OTS Holdings, Mr. Ong Bee Chip said: “Increased awareness of environmental and sustainability benefits have been a key driving force for plant-based alternatives to become a growing part of consumers’ diet around the world.

In addition, plant-based alternatives can also mitigate concerns of food security as the world’s population continues to grow.

With ANEW, we see an opportunity to participate in the fast-growing plant-based foods market, where we want to be able to meet consumer’s expectations so that they can continue to enjoy their favourite food experience with our plant-based products based on our popular recipes.”

(1) bloom.bg/3tohg6E

Share the Joy and Melt Someone’s Heart Today with Cadbury!

Cadbury Malaysia encourages Malaysians to share joy, laughter and goodness with a series of specially designed Cadbury Dairy Milk Hugging Bars.

KUALA LUMPUR, 6 JUNE 2022 – After a wonderful festive season and joyous times spent with family, friends and loved ones again, Cadbury Dairy Milk Malaysia wants to inspire and encourage us to continue sharing goodness and generosity all around. This June and July 2022, Cadbury calls upon all Malaysians to Reach Out And Melt Someone’s Heart with the special #CadburyHuggingBar. Our goal is to reach out and impact the lives of as many Malaysians as possible, on a scale that’s never been done before – and we believe we can achieve this goal with your help!

We’ve been building up walls, literal and metaphorical, for the past couple of years to protect ourselves and our loved ones. But Cadbury believes that it’s time to lower them with kindness, as there is plenty of goodness and generosity all around and inside us. That’s why Cadbury Dairy Milk Malaysia is launching the #CadburyHuggingBar, a series of specially designed 160-gram chocolate bars with the goal of inspiring all Malaysians to “Reach Out And Melt Someone’s Heart” (or Rasakan Kelembutan Dalam Kebaikan).

This June and July 2022, Malaysians will be able to send a free Cadbury Dairy Milk Hugging Bar (160g) to anyone they wish, as well as participate in the “The Hug Challenge” on TikTok to stand a chance to win chocolate bars and exclusive Cadbury gifts! To send a free #CadburyHuggingBar, all you need to do is:

  1. Buy any two Cadbury products.
  2. Whatsapp +601139687189 and submit your details and proof of purchase.
  3. Receive a unique Shopee redemption code for a free Cadbury Dairy Milk Hugging Bar (160g).
  4. Send the Cadbury Dairy Milk Hugging Bar to anyone you wish!

Cadbury Dairy Milk Malaysia is committed to reaching out and creating meaningful impact for all Malaysians, regardless of age, gender, or ethnicity, through this campaign. But we need your help to spread the word and to share goodness and generosity across Malaysia.

Meanwhile, don’t we all love a social media challenge? Cadbury Dairy Milk Malaysia is also excited to announce that we’re launching “The Hug Challenge” on TikTok from 25 June 2022 onwards. Participants will be asked to perform a few hugs – perform the hugs correctly, and you’ll be in the running to win two pairs of Cadbury Dairy Milk Hugging Bars (160g) and other gifts. After a couple of tough years in which we were all separated and distant from one another, we can all now slowly start reconnecting with one another again. And what’s better than receiving a hug (or a delicious chocolate bar!) from a loved one?

Cadbury Dairy Milk Malaysia is also joining hands with Lotus’s Malaysia and Mydin for a series of Corporate Social Responsibility initiatives, in tandem with this #CadburyHuggingBar campaign. For every two Cadbury products sold at any Lotus’s outlet or Mydin outlet, RM0.50 will be donated towards charity. Specifically, Cadbury products sold at any Lotus’s outlet will see the donations go towards Food Aid Foundation; while the funds from Cadbury products sold at any Mydin store will go towards Mydin’s Prihatin program.

“At Cadbury, generosity is the DNA of our entire organization worldwide. This goes all the way back to 1824, when founder John Cadbury believed that everybody around his store in Birmingham, England, could benefit from the health benefits and delicious taste of a glass and a half of milk in every slab of chocolate. So, from the delicious chocolate products we make today to the way we conduct our business, we always strive to be generous to each and every person,” says Arpan Sur, Director of Marketing for Malaysia, Singapore and AMEA Exports.

“This year’s Hugging Bars campaign is a continuation of the Generosity initiatives Cadbury Dairy Milk Malaysia has been running recently. For example, in 2019, we collaborated with Epic Homes to build homes for orang asli families, while in 2020, we also worked with Food Aid Foundation to provide 360,000 meals for underprivileged communities. Last year, we also initiated the Purple Flag campaign, where Malaysians raised a purple flag to indicate that they wanted to donate food and necessities to those in need. So my message to all Malaysians is that it only takes a small effort to make a big impact in someone’s life. Your small gesture could truly Reach Out And Melt Someone’s Heart. That’s why I invite all Malaysians to participate in this campaign and to spread goodness, joy and smiles all around,” Mr. Arpan Sur said.

This Cadbury Dairy Milk Hugging Bar campaign is valid from now until 31 July 2022. Keep your eyes peeled for the specially designed Cadbury Dairy Milk 160g Hugging Bars, available in all e-commerce, Lotus’s and Mydin outlets, as well as other supermarkets and hypermarkets. Remember to spread goodness all around with a little softness and to Reach Out And Melt Someone’s Heart!

For more information on Cadbury Dairy Milk Malaysia, check out our Facebook page at https://www.facebook.com/CadburyMalaysia.

Boost Helps Malaysians Save on Monthly Household Bills and Daily Necessities via Accelerated Boost Star Earnings

  • Save up to RM10 on every bill through Boost’s ‘Pay With Stars’
  • Redeem up to RM210 credit on grocery, petrol, and online shopping
  • Over 100 million Boost Stars are there for the taking this June
  • Enjoy accelerated Boost Star earnings of up to 68x this month
Kuala Lumpur, 8 June 2022 – At a time when the rising cost of living is on the mind of every Malaysian, Boost is doing its part to help the rakyat sustain their livelihood through accelerated Boost Star earnings of up to 68x, with over 100 million Boost Stars available to be earned throughout the whole month of June. Malaysians can use the Boost Stars to enjoy direct discounts of up to RM10 on each household bill, claim up to RM210 credit for daily essentials, and so much more every month on the Boost app* (https://myboost.app.link/AvQSoOeeGqb).
Sheyantha Abeykoon, Group Chief Executive Officer of Boost

Sheyantha Abeykoon, Group Chief Executive Officer of Boost, said: “We’ve heard the plight of Malaysians in recent weeks due to the rising cost of living. In an effort to help reduce expenses, we are giving out accelerated Boost Star earnings this whole month so that users can enjoy greater savings on household bills, groceries, petrol, and other necessities. We hope that this will help alleviate some of the financial strains faced by Malaysians.”

Cut Down on Household Bills

With more than 50 billers to choose from on BoostBills, Malaysians can minimise their expenses by using the ‘Pay With Stars’ feature for direct discounts when making their monthly bill payments on the leading digital lifestyle app*.

The total discount value varies depending on respective user’s BoostUP rank, available Boost Stars, and minimum spend. For each and every biller, Red Recruits can save up to RM2, Silver Sergeants can save up to RM5, and Gold Generals can save up to RM10 using Boost’s ‘Pay With Stars’ feature*.

 

BoostUP

Rank

‘Pay With Stars’

Direct Discounts*

Required Boost Stars

Minimum Bill Amount

Red Recruit

Up to RM2 each

Up to 2,000

RM5 – RM20

Silver Sergeant

Up to RM5 each

Up to 5,000

RM10 – RM50

Gold General

Up to RM10 each

Up to 10,000

RM20 – RM100

Utilities such as Tenaga Nasional Berhad and Indah Water Consortium, telecommunications like Celcom and Astro, along with loans and local municipal councils including PTPTN and Majlis Bandaraya Subang Jaya, are amongst the extensive list of billers available on the app. Through BoostBills, users can schedule bill payments automatically via AutoBills, pay multiple bills in one go via MultiBills, and view all outstanding balance and due dates in one dashboard via ViewBills.

Save Up on Daily Necessities

Furthermore, Malaysians can also convert Boost Stars into Partner Wallet credit for additional savings of up to RM210 on groceries, petrol, and online shopping every single month*. Users can simply visit the BoostUP Rewards Catalogue, then redeem the relevant Partner Wallet credit under the ‘Cash’ category in exchange for the required Boost Stars.

Once redeemed, the credit will be visible on the ‘My Partner Wallets’ page, which will automatically be utilised when purchasing daily necessities from participating merchants and partnered brands. Upon redemption, the Partner Wallet credit will be valid for 30 days and has no minimum spend requirement. The total redeemable monthly credit varies based on users’ BoostUP ranks.

BoostUP Rank

Monthly Partner Wallet Credit*

(valid for 30 days)

Merchant and Brand Partners

(no minimum spend)

Red Recruit

 

RM2, RM5, and RM10

(Users can redeem all three credit for each category, total of RM51)

 

 

Grocery Category:

Lotus’s, Giant, Mydin, AEON BiG, Village Grocer, Cold Storage, B.I.G., Mercato, Milimewa, Jimart, Econsave, TF Value Mart, The Store, Pacific Hypermarket, NSK, Hero Market, Bataras, Servay, Daesco, Nam Leong, Boulevard, H&L, etc.

 

Petrol Category:

Shell and Petron

 

Online Shopping Category:

Lazada, Watsons, McDonald’s, KFC, Foodpanda, EASI, Taobao, JD Sports, Youbeli, Go Shop, BuyMall, Morefun, etc.

 

Silver Sergeant

 

RM5, RM10, and RM15

(Users can redeem all three credit for each category, total of RM90)

 

Gold General

 

RM5, RM15, RM20, and RM30

(Users can redeem all four credit for each category, total of RM210)

 


Ungku Norliza Syazwan Ungku Halmie, Chief Executive Officer of Boost Life
, said: “We feel the rakyat’s burden, which is why we have made it easier for Malaysians to save with us. At Boost, your bill payments are no longer a chore but a rewarding experience, and purchasing daily necessities is seamless on our app. Additionally, all users can redeem the Partner Wallet credit using Boost Stars to stretch their ringgit when shopping with our wide list of merchants and partners.”

Stock Up on Boost Stars

To fully capitalise on the fantastic discounts and savings, users can maximise their Boost Star collection this June, especially since Boost is giving out over 100 million Boost Stars at an accelerated rate, compared to a normal day when users receive 1 to 3 Boost Stars for every RM1 spent*. This June, Malaysians can speed up their Boost Star collection by shopping online with selected merchants for 68x Boost Star earnings, completing Boost Missions for up to 1,000 Boost Stars, registering with selected partners for up to 86,000 Boost Stars, and much more*.

For more info on BoostUP and Boost Stars, please visit: https://myboost.app.link/AvQSoOeeGqb
For merchants and brands looking to give their business a boost, visit: https://bit.ly/BoostBIzHome

Phishing and Enterprises: Kaspersky blocks 11M malicious mails in SEA 2021

What does it mean for companies amidst the rise of targeted business email compromise attacks

07 June 2022

Cybercriminals are constantly coming up with new methods to deliver their spam and phishing messages to both individuals and businesses. Armed with the knowledge of the latest trends, they take advantage of the seismic shift in digital habits during the pandemic to launch social engineering attacks such as phishing emails.

Kaspersky’s data showed that by including hot topics and phrases related to their online activities like shopping and streaming entertainment or the COVID-19 pandemic in their messages, the chances of an unsuspected user clicking infected links or malicious attachments increase tremendously.

In 2021, Kaspersky’s Anti-Phishing system blocked a total of 11,260,643 phishing links in SEA. Most of it were blocked on devices of Kaspersky users in Vietnam, Indonesia, and Malaysia.

“Email remains to be our main mode of communication for work here in Southeast Asia and 11 million phishing attempts in one year is just the tip of the iceberg. With all the critical data being sent via email, it is expected for cybercriminals to see it as an effective and lucrative entry point. An unfortunate example is the $81M Bangladesh Bank Heist in 2016 which was made possible by a single, successful targeted phishing attack. Enterprises in the region should carefully look into holistic and in-depth cybersecurity technologies to beef up the security of their highly critical mail servers,” says Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

Globally, 253,365,212 phishing links were detected and foiled by Kaspersky solutions last year. In total, 8.20% of Kaspersky users in different countries and regions around the world have faced at least one phishing attack.

Remote work and business email compromise (BEC)

The remote work triggered more attempts to phish corporate details for the past two years. Among the rising trends is business e-mail compromise (BEC).

BEC attacks are a type of fraud that involves impersonating a representative from a trusted business. A BEC attack is defined as a targeted cybercriminal campaign that works by:

  • Initiating an e-mail exchange with a company employee, or taking over an existing one;
  • Gaining the employee’s trust;
  • Encouraging actions that are detrimental to the interests of the company or its clients.

According to Verizon, it was the second most common type of social engineering attack in 2021, and the FBI reported that BEC attacks cost U.S. businesses more than $2 billion from 2014 to 2019.

Kaspersky experts are increasingly observing BEC attacks. In Q4 2021, Kaspersky products prevented over 8000 BEC attacks, with the greatest number (5,037) occurring in October.

Throughout 2021, the company’s researchers closely analyzed the way fraudsters craft and spread fake emails. As the result, they found out that the attacks tend to fall into two categories: large-scale and highly targeted.

The former is called “BEC-as-a-Service”, whereby attacks simplify the mechanics behind the attack in order to reach as many victims as possible. Attackers sent streamlined messages en masse from free mail accounts, with the hope of snaring as many victims as possible. Such messages often lack high levels of sophistication, but they are efficient.

In this scenario, an employee receives a fake email from a more senior colleague. The message is always vague telling that one has a request to handle. A victim may be asked to urgently pay off some contract, settle some financial conflict, or share sensitive information with a third party. Any employee may potentially become a victim. Of course, there are several noticeable red flags in such a message. There is no corporate account used, and the sender clearly is not a native speaker.

At the same time that some criminals are relying on simplified mass mail outs, others are turning towards more advanced, targeted BEC attacks. The process works as follows: attackers first attack an intermediary mailbox, gaining access to that account’s e-mail. Then, once they find a suitable correspondence in the compromised mailbox of the intermediary company (say, financial matters or technical issues related to work), they continue the correspondence with the targeted company, impersonating the intermediary company. Often the goal is to persuade the victim to transfer money or install malware.

Since the target is, in fact, engaging in the conversation referenced by the attackers, they are far more likely to fall victim to the scam. Such attacks have proven to be highly effective, and that’s why they’re not only used by small-time criminals looking to make a quick profit.

“Right now, we observe that BEC attacks become one of the most spread social engineering techniques. The reason for that is pretty simple – scammers use such schemes because they work. While fewer people tend to fall for simple mass-scale fake emails now, fraudsters started to carefully harvest data about their victims and then use it to build trust. Some of these attacks are possible because cybercriminals can easily find names and job positions of employees as well as lists of contacts in open access. That is why we encourage users to be careful at work,” comments Roman Dedenok, security expert at Kaspersky.

How can enterprises handle BEC attacks

Cybercriminals use a fairly wide range of technical tricks and social-engineering methods to win trust and carry out fraud. However, taking a range of effective measures can minimize the threat from BEC attacks:

  • Set up SPF, use DKIM signatures, and implement a DMARC policy to guard against fake internal correspondence. In theory, these measures also permit other companies to authenticate e-mails sent in the name of your organization (assuming, of course, that the companies have those technologies configured). This method falls short in some ways (such as not being able to prevent ghost spoofing or lookalike domains), but the more companies that use SPF, DKIM, and DMARC, the less wiggle room cybercriminals have. Use of these technologies contributes to a kind of collective immunity against many types of malicious operations with e-mail headers.
  • Train employees periodically to counter social engineering. A combination of workshops and simulations trains employees to be vigilant and identify BEC attacks that get through other layers of defense.
  • Use security tools to protect corporate communication channels such as Kaspersky Secure Mail Gateway with the solid set of anti-phishing, anti-spam, malware detection technologies. While BEC represents one of the most sophisticated types of email compromise, the product have dedicated heuristic model for processing indirect indicators and detect even the most convincing fake emails.
  • Subscribe to an in-depth and regularly updated threat intelligence services to have an in-depth visibility into cyberthreats targeting your organisation.

Kaspersky solutions with content filtering specially created in the company’s lab already identify many types of BEC attacks, and, its experts continually develop technologies to protect further against the most advanced and sophisticated scams.

Click here to purchase Kaspersky solutions on Shopee.

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