Filipinos are genuinely kind and generous, but due to their differences, it’s easier for them to do nothing, detach themselves, and build barriers around each other. However, Cadbury Dairy Milk wishes to inspire Filipinos to reach out and share meaningful moments with others through its smooth & creamy chocolate goodness. Cadbury believes true generosity lies in this act of reaching out and showing a little softness in order to make goodness happen.

Cadbury Dairy Milk is the #1 chocolate brand in the Philippines in modern trade and supermarkets. It’s a familiar name that evokes warm and soft feelings of deliciousness and generosity.

Chocolate: Delicious and Inspiring

The brand found that chocolate and indulgent snacks’ roles in people’s lives have changed since 2020. According to the State of Snacking Report, 74% of people shared they can’t live without chocolate. What’s more, snacks like chocolate are no longer consumed just for their taste—although that does play a big factor. In fact, snacks help improve consumers’ physical, emotional and mental wellbeing.

Consumers say there are snacks for nourishment, and then equally as important are snacks that are just for enjoyment and satisfaction. Additionally, 8 out of 10 people don’t want to sacrifice on flavor when looking for indulgent snacks. People want snacks that uplift their mood, taste great, and help them feel better.

These insights are from the 2021 State of Snacking Report commissioned by Cadbury Dairy Milk’s parent company Mondelēz International and compiled by the Harris Poll and Next Atlas. The report highlights the expanding role that snacking plays in the lives of consumers and inspires the Company to continue to deliver the right snack, at the right time, made the right way.