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7-Eleven Partners With airasia Super App To Provide Exciting Deals

KUALA LUMPUR, 28 February 2022 – 7-Eleven, Malaysia’s largest convenience store chain, is collaborating with the travel and lifestyle platform for everyone, airasia Super App, to introduce a partnership that benefits passengers, delivery partners and drivers of airasia ride, airasia xpress, airasia food and airasia grocer.

Through this partnership, passengers of the fastest growing e-hailing provider by airasia Super App, airasia ride will be able to select one of the more than 1,800 7-Eleven stores across Malaysia as their preferred pick-up point when they book their next ride. While waiting for their rides to pick them up, passengers can also purchase any 7-Eleven coffee at RM1 off (except at 7 Café). New airasia ride passengers can also find a special discount code at the bottom of their 7-Eleven receipts to be used for their first ride on airasia ride.

In celebration of the partnership, drivers and riders of airasia ride, airasia xpress, airasia food and airasia grocer will also be rewarded with a total of 711 cups of free coffee that will be redeemable at any 7-Eleven outlets on 28 February. For three months starting 28 February, drivers and delivery partners can also pick up a coffee at a special discounted price.

Amanda Woo, CEO of airasia Super App said, “We are proud to partner with 7-Eleven to offer great deals for our customers and especially our delivery partners and drivers. Serving the underserved underpins the airasia brand, and we are always looking for innovative collaborations and partners to reward our dedicated drivers and delivery partners with more benefits. We feel that this mutually beneficial partnership with 7-Eleven will not only satisfy our drivers, delivery partners, and passengers, but also drive more traffic to 7-Eleven outlets across the country.

“We hope that our drivers and delivery partners will take advantage of this initiative to enjoy refreshments at 7-Eleven and be at their physical peak at all times. Making sure they stay happy and stress-free has always been one of our top priorities as we treat them not as employees but as valued partners. We encourage high spirited individuals who are looking to start a new journey with us as a driver or delivery partner with airasia Super App, or to receive a side income opportunity with our delivery and e-hailing services, to reach out to us as well.”

Those interested to join the airasia ride Allstars family may sign up by downloading the airasia ride driver app or visit this page to register. Individuals who are interested to be a part of the airasia delivery team can sign up via this page here.

Sharing the same sentiment, Chin Hor Wai, 7-Eleven Malaysia’s General Manager of Marketing said: “By partnering with airasia Super App, we strive to provide further convenience as airasia ride passengers are now able to choose selected 7-Eleven stores across Malaysia as their preferred pick-up point. We are particularly excited about the breadth and depth of this partnership with airasia ride as it reinforces our position as the undisputed leading standalone convenience retailer in providing the best and ultimate convenience experience for our customers as well as airasia passengers alike.”

“Through this unprecedented collaboration, we aim to work towards making things convenient for both our customers and airasia ride passengers as we live up to our motto of Always There For You,” added Chin.

airasia ride drivers will also have the added advantage of leveraging one of the strongest airline brands in Asia, to better serve customers travelling to and from the airport. Guests on AirAsia flights now have the option of booking their rides upon purchasing their flights, allowing drivers to secure more jobs in advance and can plan their trips more efficiently and productively. They will also have real-time information on passenger arrivals, enabling drivers to have better time management by reducing waiting time, resulting in the ability to make more trips, and earn more.

On top of that, drivers take 85% of the net fares (excluding toll charges), higher than other e-hailing providers in the market, making it a viable part-time job option and side income opportunity. Fares on airasia ride are set based on fair pricing, which takes into consideration what our guests can afford while still compensating for any extra travel time caused by heavy traffic.

More promotions and special offers for airasia ride will be available soon, so stay up to date by following @airasiasuperapp on Instagram.

Gamers Rejoice! New Game Pins Reloads Now Available At 7-Eleven

KUALA LUMPUR, 28 February 2022 – Gamers rejoice! The long-awaited popular game pins are now available at 7-Eleven stores. Whether you are a PUBGM player or multi games player on Steam and MyCard, you can now get direct pins in various denominations from 7-Eleven stores nationwide.

Steam Wallet codes are available in six denominations, RM5, RM10, RM20, RM50, RM100 and RM200, whereas PUBG Mobile codes are available in PUBG Mobile 300+25UC (RM22), 600+60UC (RM44), and 1500+300UC (RM110.10), respectively. What’s more, you can also get MyCard reload code in six denominations, MyCard 150pts (RM21), 350pts (RM49), 400pts (RM56), 450pts (RM63), 500pts (RM70), and 1,000pts (RM140), respectively.

Hurry up, head over to your nearest 7-Eleven store and get your game pin reloads today! For more information, please visit www.7eleven.com.my or its official social media pages at 7ElevenMalaysia.

Breaking the Cycle of Poverty through Sustainable Solutions

Hopes Malaysia supports the underprivileged rural communities in Sabah through sustainable means

KOTA KINABALU, 28 February 2022 – Civil society organisation, Hopes Malaysia introduces a new take on meeting the needs of underprivileged communities through sustainable development projects. Amid the COVID-19 pandemic, the non-profit organisation invested their time and efforts into community development work with a sustainable twist to enable a self-sustaining lifestyle for individuals and families in Sabah’s rural communities.

The cycle of poverty among rural communities remains a great challenge in many countries, and Malaysia is no exception. The first of the 17 United Nations Sustainable Development Goals is to end poverty in all its forms everywhere. The pandemic has led to the rise of poverty for this generation, with governments stepping in to provide short-term measures. In Malaysia, the Department of Statistics Malaysia (DoSM) revealed that the number of poor households increased to 639,800 in 2020 as compared to 405,400 pre-pandemic. Among all Malaysian states, Sabah recorded the highest percentage of poor households (25.3 percent).

Founder and Executive Director of Hopes Malaysia – Sam Lee

Hopes Malaysia stepped up to address this gap by introducing long-term solutions, deploying a team dedicated to developing the underprivileged communities in Sabah. Sam Lee, Founder and Executive Director of Hopes Malaysia, said, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. When we first started Hopes Malaysia, we studied how local charities would operate and strongly felt that ‘charity’ should not be a one-off thing. Instead, we should focus on making long-term changes. Hence, we started Hopes Malaysia to break the cycle of poverty with the aim for rural communities to sustain on their own in the long run.”

Gravity Water Project

The Sabah rural communities are facing a common issue, whereby remote villages are disconnected from the public water systems and do not have reliable water sources. This poses a difficulty, especially for villagers who make a living through farming as they had to depend on inconsistent rainwater and mountain streams. Hopes Malaysia saw a need to improve the water systems and provide the farmers with a reliable water source.

Launched in 2016, Hopes Malaysia introduced the Gravity Water Project and have successfully built seven gravity water systems so far, comprising 30 kilometres of piping systems, connecting clean water to various remote Kota Belud villages and benefiting more than 8,000 rural villagers. Additionally, the team also empowered the villagers by training the farmers to maintain and repair the systems, ensuring that the community will have a consistent water supply for generations to come.

As a result, the farmers at the Kota Belud villages have been able to grow various local fruits and vegetables, sell the produce and generate consistent income to sustain their families for the long run. The Hopes Malaysia team also played a role in educating the rural farmers to provide balanced diet meals for their families by introducing them to fish and poultry farming. The community will now be able to consistently harvest 70 kilograms of fish monthly and 60 chicken eggs daily to make a living.

Tamu Kita Benefit Bags

When the pandemic hit in 2020, the Kota Belud farmers faced many challenges due to travel and lockdown restrictions, making it difficult for them to sell their fresh produce. At the same time, with the economic downturn, Hopes Malaysia team also received word that many B40 families, children’s homes and disability centres were also having a hard time sourcing donations and food supplies. Hopes Malaysia saw an opportunity and launched the Tamu Kita Benefit Bags initiative in partnership with HEINEKEN Malaysia. The organisation bought the extra produce from the Kota Belud farmers with funds from the HEINEKEN Cares campaign and distributed them to those impacted by the pandemic.

Corporate Affairs and Legal Director – Renuka Indrarajah

Renuka Indrarajah, Corporate Affairs & Legal Director for HEINEKEN Malaysia said, “We are proud of what Hopes Malaysia have achieved, and we would like to extend our gratitude and appreciation for giving us an opportunity to work hand in hand. This initiative was part of our HEINEKEN Cares programme, where we partnered with eight civil society organisations and successfully delivered 255,000 meals to communities in need in 2021. All of us at HEINEKEN Malaysia look forward to continue fostering meaningful partnerships and effectively playing our role in the communities we serve.”

Through this initiative, Hopes Malaysia successfully funded the purchase of fresh produce from the farmers consistently for four months, which had improved up to 50% of the farmers’ monthly household income at the same time distributed more than 50,000 kg of produce to vulnerable communities throughout Sabah. The initiative has also enhanced food security for its beneficiaries while ensuring no crops were wasted.

June and Sam with the Kg.Bokilong village farmers, many of whom provided their vegetables as food aid

Sam Lee concluded, “We would like to extend our gratitude to HEINEKEN Malaysia and we hope that more corporate businesses will see our value in developing Sabah’s rural communities towards practical and sustainable change. These communities are in urgent need of basic necessities and food security. Hence, we aim to empower villagers with sustainable long-term benefits and gradually break through the poverty cycle.”

Urban school family recipients receiving food aid

Hopes Malaysia places high value in their CSR partnerships to create a lasting, sustainable impact for the underprivileged. By focusing on crucial SDG goals within this Decade of Action, Hopes Malaysia aims to work together with like-minded organisations to make an impactful, sustainable and long-term change that improves the quality of rural life for generations, bridging the poverty gap in Malaysia. For more information on Hopes Malaysia and how to get involved, please contact Aaron at pr.hopesmalaysia@gmail.com or visit www.hopesmalaysia.com/ourwork.

Cooking with kombucha by 1980 Boom Cha Brew

1980 Boom Cha Brew, the Malaysia-based kombucha maker, is promoting kombucha as a cooking ingredient. The company encourages consumers with gastric problems to replace their vinegar, which is acidic, with kombucha. The founder of 1980 Boom Cha Brew Yazra Nadia Yahya went live on Facebook on 23 February 2022 to demontrate cooking with kombucha with the dish Ayam Masak Bali.

1980 Boom Cha Brew is a premium handcrafted Kombucha beverage that aims to pour kindness by spreading goodness to your gut.

Sweet Corn Caramel Twisties launched in Thailand

The new Twisties Sweet Corn Caramel flavoured snack is now available in Thailand. The snack comes in an interesting cube shape with a hollow middle.  The snack is said to be suitable for consumers to chew during the break from studying or working. The recommended selling price for a 18g pack is THB 5 or THB 20 for a 76g pack.

Mama celebrates 50th anniversary with new flavours, outlines plans

Thai President Foods Public Company, the maker of Mama instant noodle in Thailand, is celebrating its 50th anniversary with the launch of new limited Mama editions in the market. The three limited Mama editions are instant chicken khao soi-flavoured noodles, black pepper pork-flavoured wholewheat noodles and roast duck-flavoured dried jade noodles.

The company aims to spend THB 400 million to install new machinery at three factories in Thailand to increase the output capacity by 5%, reported Bangkok Post. The investment to upgrade the capacity was earlier delayed since 2021 due to the pandemic.

Thai President Foods aims to derive 50% of total revenue in 2026 from the overseas market, up from the current level of 29%. To achieve this plan, the company plans to establish factories in the US, African and the Middle East to bring the total number of manufacturing bases to five on five continents. Right now, it has one overseas production plant in Hungary, one in Myanmar, one in Cambodia and one in Bangladesh.

The Thai noodles and instant noodles market as of November 2021 fell by 3.4% to THB 16,637 million with Mama still taking the lead at 48%, according to Thai President Foods citing data from Nielsen (Thailand).

Below is the sales results of Thai President Foods for the year ended Dec 2021.

New Vitaday combines vitamin C with ginger

General Beverage’s Vitaday has launched Vitaday Ginger Extract and Vitamin C in Thailand. This functional drink contains 200% of Thai RDI for vitamin C. The latest healthy drink reflects the trend in the Thai functional beverage category to combine medicinal ingredients with vitamins. The most popular functional ingredients right now are fingerroot (Krachai), ginger and curcumin with pepper and onion as possible candidates.

Osotspa has doubled vitamin B12 in M-150 energy drink

Osotspa has doubled the vitamin B12 content in its M-150 flagship energy drink in Thailand to reflect the change in energy drink usage. The stronger vitamin B12 content is targeting at those who not only needs the extra energy but also something that can improve their brain function. The new M-150 formula is also lower in sugar. The price of the M-150 with the new formula is THB 12.

SNNP launches Lotus Drumstick with Hemp Seed Flour Seaweed Flavor

Thailand’s Srinanaporn Marketing Public Company Limited (SNNP), the maker of Jele, Lotus and Bento, has launched Lotus Drumstick with Hemp Seed Flour
Seaweed Flavor. The new product is said to be the first snack in Thailand to come with hemp seeds. Lotus Drumstick with Hemp Seed Flour Seaweed Flavour is available at 7-Eleven for a price of THB 30.

This is the second hemp-based snacs by SNNP under the Lotus Drumstick brand. The first Lotus Drumstick Shape with Cannabis Leave Flour Barbecue Flavor was towards the end of 2021.

According to SNNP’s presentation data dated 15 Nov 2021, the company plans to introduce more cannabis-based products including Jele Party mixed with Cannabis Water (30g), which will deliver alertness and a refreshing taste. Jele Party will come in three flavours – Green Tea, Sakura Tea and Lemon Tea.

Also in the product pipeline are Jele Vitamin with CBD (Relax) with vitamin B3, B6, B12 and L-theanine as well as Bento Seafood Snack mixed with Cannabis Leaves.

Hopster relaxation drink joins the Metaverse

Hopster, the relaxation drink by Thailand’s T.C. Pharmaceutical Industries, is embracing the Metaverse by having a Metaverse event in February 2022. The event was held on the Grand Theft Auto V platform with full activation by the Hopster brand to bring out brand’s core message – relaxation. The recording on FB by djartpongteen attracted around 48,000 views, while those on Twitch attracted another 30,000 views.

Image by Hopster

Hopster has earlier organised a contest to encourage consumers to relax in the virtual realm by giving away Oculus Quest 2, which is the virtual reality headset created by Facebook Technologies, as well as Ray-Ban Stories Smart Glasses.

Companies are taking their brands to the Metaverse hoping to engage like-minded individuals, especially the younger audience, who are active on the virtual realm. Gamers can perhaps buy the products on the Metaverse and consume them while on the virtual space. Even gamers need to eat and drink right?

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