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Get Fresh Farm Goodness with The Local Farm Pack: 2022 Subscription Pre-Order Opens Now

By
Tan Heng Hong
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Being a small city-state that imports over 90% of our food, a handful of people in Singapore are still unaware that there are over 200 farms in Singapore! The Local Farm by Gardenasia believes in the importance of bridging this gap, to bring our local farms in Singapore closer to people, and building meaningful connections between both. The mantra of Gardenasia, “No Farmers, No Food” is the culmination of their unwavering support of farmers, hence the creation of The Local Farm Pack.

The Local Farm by Gardenasia has opened pre-orders for its 2022 subscription pack, providing a convenient and beneficial option for both consumers and farmers!

What’s in the weekly pack?

*To give you a quick overview of some of the individual farms, we’ve linked you to Fresh off the Dot’s content that was created to showcase our Singapore farms

Why should people subscribe? 

  • Get fresh produce delivered right to their doorstep every week, with weekly rotations to provide you a variety of produce that you can cook up a storm with!
  • Nutritious goodness! With a shorter farm-to-fork distance compared to imported produce, lesser nutrients are lost from the time of harvest to the time it reaches consumers
  • Show appreciation and support for our local farms by providing our farmers a guaranteed demand over a period of time, giving them a sense of security for their business
  • Farmers are entrepreneurs as well, and their main motivator is to sustain their business. With the current COVID situation, it is more important than ever to support our farmers, often the unseen heroes, working tirelessly every day to produce food for us.

For $195+/month, subscribers can get freshly harvested produce delivered to them every week! There are no hidden fees because all delivery charges are included. You can visit the link here for more information (e.g. FAQs) or to indicate interest in pre-ordering. Alternatively, people can also visit The Local Farm Grocer at Gardenasia to purchase local produce.

To catch a glimpse of this pack physically, interested visitors can also head down to Open Farm Community on 26th or 27th of February, where Fresh off the Dot will be running a weekend pop-up where visitors can expect to:

  • Learn about local produce through educational collaterals on display
  • Browse and purchase certain local produce on display (including TLF Pack)

Calpis Chewy Gives Cultured Milk Drink A Brand-New Spin

By
Tan Heng Hong
-

Calpis Chewy is set to thrill consumers with heartwarming romantic comedy in conjunction with Valentine’s Day

KUALA LUMPUR, 7 February 2022 – Giving cultured milk drinks a whole new twist, Calpis, Japan’s first cultured milk drink has introduced its new Calpis Chewy range with nata de coco bits, offering consumers the ultimate consumption satisfaction. Bringing the best of both worlds, Calpis Chewy’s exquisite combination of tangy cultured milk and chewy surprises is not only good for your gut but it is also very enjoyable, making the product essentially a match made in goodness!

In a recent survey conducted among its consumers, 70% of its participants mentioned that they would like to have a cultured milk drink range consisting of chewable nata de coco jellies. Seeing the need to continuously innovate its offerings to appeal to consumers while providing them an exciting experience, Calpis Chewy has been made available in two delectable variants namely Calpis Chewy Original and Calpis Chewy Mango. The drinks are perfect for one to carry around any time, any day through its conveniently sized 350ml bottles.

“Here at Calpis, we want to ensure we focus on giving our consumers good health through our cultured milk drinks that are tasty and satisfying. With product innovation being at the core in everything that we do, it gives us great joy to say that consumers can now enjoy tasty cultured milk beverages while having the peace of mind in knowing that their gut health is well taken care of. Calpis is where we are today because of our consumers and we hope they will be by our side as we continue to create more innovative products that respond to their needs,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn. Bhd.

Following the launch of the decadent new range, Calpis will get consumers onboard the excitement through its “Match Made in Goodness” campaign, in conjunction with Valentine’s Day. In line with this, consumers can now tune in to a heartwarming 1-minute romantic comedy of how the drinking experience of Calpis Chewy feels like, through the characters of Cally and Chewy. The lighthearted digital video which was launched on the 31st of January, can be found on Calpis‘ Facebook page in this link here.

Strengthening the idea of how Calpis Chewy feels like love at first sight, the campaign also allowed consumers to demonstrate their love for their better halves through the ‘Couple of Goodness’ contest which ran from the 17th of January till the 30th of January. To be part of this contest, all consumers had to do was state how they met their perfect match and why that person matches them. From the submissions, 50 lucky participants were given the chance to win 1 limited edition of a Calpis Chewy flower bouquet and 1 carton of Calpis Chewy for them to enjoy on Valentine’s Day.

Through this campaign and delightful new range, Calpis hopes that consumers will start to pay more attention to their gut health while continuing to enjoy delicious and goodness filled beverages from Calpis.

“As consumers move towards healthier food and drinks alternatives, it’s important that they enjoy what they consume as well. All of us here at Calpis will continue to work on offering more innovative products for our consumers and build creative campaigns that will keep them engaged and motivated to take better care for their overall health,” further added Pek Kuan.

To find out more information on Calpis, kindly visit Calpis Malaysia Facebook page or https://www.etikaholdings.com/campaigns.

FREE CONNECTIVITY FOR ALL! THANKS TO YOODO AND SAFI SPECIAL PROMOTION

By
Tan Heng Hong
-

*Get Your Hands on Free Yoodo SIM Cards at Mydin, Econsave and Guardian

7 FEBRUARY 2022, KUALA LUMPUR –  The next time you head out to restock your must-have Safi facial cleanser, micellar water, or essences, keep an eye out for a familiar salmon-red band on the packaging to get a complimentary Yoodo SIM card with 5GB high-speed data! This promotion comes from a special collaboration between Yoodo – Malaysia’s first fully customisable and 100% digital telco – and Safi, renowned and trusted Halal skincare brand in Malaysia.

Commenting on the announcement, Chow Tuck Mun, Head of Yoodo, shared that the strategic move gives Safi customers the opportunity to experience ultimate customisation and connectivity with Yoodo. “We’re now able to offer connectivity, flexibility and customer satisfaction to a wider segment of the population than before, as they experience the best in Halal beauty. It’s an irresistible deal and a win-win situation for both key Malaysian brands.”

Tuck Mun added that new Yoodo users have additional perks to look forward to once they receive their Yoodo SIM card. “Users who activate their Yoodo line will receive 5GB of high-speed data for free. It’s all part of Yoodo’s ongoing efforts to increase access to connectivity in the country, to ensure that Malaysians can always stay connected with their loved ones come rain or shine.”

“Part of our brand ethos at Safi is to offer a wide range of high quality skin care to consumers, inspired by nature and science backed by Safi Research institute with revolutionary technology to provide women the best of modern skincare in line with Islamic beliefs,”shared by Safi brand representative. “We are proud to be collaborating with Yoodo for this exciting opportunity to reward our customers to empower women to stay confident with glow, while staying connected with their friends and family .”

Customers who purchase any Safi skincare products worth RM15 and above in a single bill will receive their free SIM card. The promotion is available in all Mydin retail outlets as of today and will also kick off in Econsave and Guardian outlets beginning 1st February 2022.

This special promotion from Yoodo and Safi is will continue until 31st March 2022 at all Mydin retail outlets and 30th April 2022 at all Econsave and Guardians outlet across the country while stocks last. For more information, please head over to https://www.yoodo.com.my/safi/. or Safi Malaysia Facebook page.

* Free Yoodo SIM card with every purchase of RM15 worth of Safi skincare products in one bill

About Yoodo

Launched in January 2018, Yoodo is an independent digital mobile service that is owned and operated by Celcom Axiata Berhad. It offers the country’s first truly customisable mobile service with complete transparency, flexibility and customer convenience.

For more information on Yoodo, log on to yoodo.com.my or look up yoodoMY on Facebook, Instagram, TikTok, YouTube and Twitter or get the latest esports updates by following @yoodoesports on Facebook.

About Safi

SAFI is a leading halal brand which consists of a unique and comprehensive range of skincare, personal care, and toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that confirm to Syarak requirements, and certified HALAL by a stringent independent body – Jabatan Kemajuan Islam Malaysia (JAKIM) – SAFI is firmly steeped in Muslim traditions with products that are alcohol and gelatin-free. SAFI is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. SAFI endeavours to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency, and flexibility of supply, SAFI is 100% manufactured in factories located in Malaysia.

Since 1985, SAFI has been offering a wide range of high quality skin care to consumers, inspired by nature combined with revolutionary technology in line with Islamic beliefs.  SAFI has received multiple awards, including most recently, Trusted Brand Reward by Reader’s Digest Voted by consumers

SAFI Research Institute – the world’s most advanced HALAL skincare R&D Facility has developed the SAFI skincare range to address specific Asian skin issues by combining the power of science and technology, and using natural derived ingredients, to restore skin to its natural best.

This is in line with SAFI’s tagline, Science. Beauty. Natural.

OT Group launches original Indonesian coffee – Kopi Seruput

By
Tan Heng Hong
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OT Group has launched Kopi Seruput, which is described as an original Indonesian coffee. The latest milk coffee comes in two variants Tulen and Si Manis Aren with an affordable price of just IDR 3,000 per bottle.

Mister Potato Ghost Pepper Daebak with Cheese and Seaweed flavours now in Indonesia

By
Tan Heng Hong
-

Mamee has launched two new flavours under the Mister Potato Ghost Pepper Daebak range in Indonesia to sustain the momentum for the ghost pepper range. Mister Potato Ghost Pepper Daebak now comes in two limited edition flavours Cheese and Seaweed to keep the spicy madness flaming.

Calbee releases Potato French Fries Snack with Spaghetti Sauce

By
Tan Heng Hong
-

Calbee, which sells Jaxx stick-shaped potato snacks in Thailand, has added a product. The new release comprises Potato French Fries Snack with Spaghetti Sauce (50g). Existing range includes Chili Sauce, Tomato Sauce, Nori Seaweed and Milk Chocolate Dip.

Moove High Protein Milk is available in Thai Tea, Strawberry flavours

By
Tan Heng Hong
-

Moove, the maker of high protein beverages, has added two new flavours to its high protein milk. The Moove High Protein Milk comes in Thai Tea and Strawberry flavours delivering 30g of protein from whey protein and casein protein per bottle.

Moove High Protein Milk has vitamin B1, B2, calcium and BCAAs (6,956mg) and is free from added sugar and lactose. 

Moove High Protein Milk has to be refrigerated at all times. Consumers are recommended to drink 1-2 bottles per day or according to the amount of protein that the body needs each day.

High protein flavoured milk Protein 10 makes its debut at 7-Eleven Thailand

By
Tan Heng Hong
-

Two new high protein flavoured milk products have been launched in Thailand. Sold exclusively through 7-Eleven, the new high protein milk products come in Banana & Milk and Strawberry & Milk offering 10g of protein per bottle (180ml).

Protein 10 is certified halal and comes with the Healthier Choice logo. Banana & Milk has a calorie of 80kcal and Strawberry & Milk with 90kcal. The drinks come with fruit pulps.

Betagen Kombucha is a game changer

By
Tan Heng Hong
-

Thailand’s Betagen, the maker of its namesake fermented milk, has expanded the product range to kombucha. Essentially, the company can leverage on its existing cold chain network to sell the chilled kombucha. By adding kombucha as part of its latest offering, Betagen can offer consumers who another probiotic drink option.

Betagen Kombucha is available in 200ml and 335ml.

We feel Betagen Kombucha is a real game changer for the overall kombucha category. With a price of only THB 15 per 200ml bottle, Betagen Kombucha is highly affordable thus making kombucha highly accessible to a wider range of consumers.

Betagen Kombucha also taps into greater consumer interest in kombucha, which is still nascent in Thailand, and in immune health.

 

New QminC functional drink with Ginger with Honey and Finger Root with Honey

By
Tan Heng Hong
-

Thailand-based Tera Food and Beverage Company Limited, which manufactures the curcumin drink QminC, has added Ginger with Honey and Finger Root with Honey to the QminC range. The existing range comprises Manuka Honey Drink with Collagen and Curcumin.

QminC Ginger with Honey helps to improve immunity. It is formulated with ginger extract (1,000mg), beta glucan (100mg), vitamin C (200%), vitamin D (150%), vitamin E (100%) and zinc (35%).

Similar to QminC Ginger with Honey, QminC Finger Root with Honey is designed to strengthen the immune system. The functional drink contains finger root (1,000mg), beta glucan (100mg), vitamin C (200%), vitamin D (150%), vitamin E (100%) and zinc (35%).

Both functional drinks are low in energy with only 15kcal. There is no added sugar and no preservatives.

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