Cowhead, the dairy brand of Singapore’s Ben Foods, has unveiled its latest instant noodle range at FHA, Food & Beverage Asia 2022 held in Singapore in early September 2022. The new Cowhead Creamy Instant Noodles comprise Western delights Creamy Carbonara and Creamy Aglio Olio as well as popular Asian dishes Creamy Tom Yum and Creamy Curry.
Image by Minimeinsights.com
The company encourages consumers to add Cowhead UHT Milk (25g) for the creamy effect. The seasoning powder itself contains non-dairy creamer, cheese powder and other ingredients.
Image by Minimeinsights.com
The Cowhead example shows how dairy brands are extending their reach into the adjacent meal category to capture more consumption occasions. Instant noodle is popularly consumed in Southeast Asia as an affordable meal. The move into instant noodle also maximises the benefits of dairy to deliver a creamier taste and help to neutralise the spicy taste in foods.
We have also seen how Monde Nissin launches Lucky Me! Milky Me to use dairy to improve the health perception of instant noodle.
The Ronald McDonald House Charities (RMHC Malaysia) Charity Golf Championship 2022 successfully raised RM500,000 for the Back-to-School programme, which is the highest amount ever raised since the inception of the golf championship.
The annual golf championship this year also saw RMHC Malaysia presenting medical grants to four welfare funds in selected hospitals
KUALA LUMPUR, 22 September 2022 – The Ronald McDonald House Charities (RMHC) Malaysia today hosted its Charity Golf Championship 2022 at Tropicana Golf and Country Resort to raise funds for the ‘Back-to-School’ programme. The event has successfully raised close to RM500,000 for the programme, which is the highest amount ever raised since the inception of the golf championship.
The funds raised will be part of the RM1.5 million worth of school essentials to be distributed to primary school children from B40 families and underprivileged children across Malaysia.
Among the 102 participants of the annual golf championship, now in its 29th edition, which focuses on raising funds to for RMHC Malaysia’s Back-to-School programme.
The annual golf championship, which is now in its 29th edition, focuses on raising funds to assist children and their families in need. RMHC Malaysia aims to better the lives of the underprivileged children, aligned with its core pillars of Health, Education and Welfare.
“We hope that the distribution of the school packs would ease the financial burden of the children’s families, as the start of the new school year rolls around. These children deserve to start the new school year with joy, excitement, and motivation,” said Dato’ Azmir Jaafar, President of Ronald McDonald House Charities (RMHC Malaysia) cum Managing Director and Local Operating Partner, McDonald’s Malaysia.
“RMHC Malaysia believes that education is the fundamental right of every child. With this financial aid in the form of school packs, the children can focus on their education and continue to hone their creativity and knowledge, to reach their fullest potential,” added Dato’Azmir Jaafar.
As of last year, nearly RM10 million has been raised for the ‘Back to School’ programme, which has positively impacted the lives of more than 100,000 children nationwide.
From left to right: Professor Datuk Dr Ismail Sagap (Director, Hospital Tunku Ampuan Besar Tuanku Aishah Rohani Hospital Pakar Kanak-Kanak UKM); YBhg. Raja Datin Seri Zuraida Raja Mansur (Chairman, Welfare & Social Committee, Board of Trustee, IJN Foundation); YBhg. Dato’ Azmir Jaafar (President, RMHC Malaysia); Dr Siti Nur Haidar Hazlan (Secretary, Persatuan Kebajikan Pesakit Kanak-Kanak HUSM); Dr Shamsul Anuar bin Kamarudin (Director, Hospital Tunku Azizah).
This year’s event was made even more special with the presentation of medical grants to four welfare funds in selected hospitals, namely National Heart Institute (IJN) Foundation, Tabung Pesakit Hospital Universiti Sains Malaysia (HUSM), Tabung Pesakit Hospital Tunku Azizah (HTA) and Tabung Pesakit Hospital Pakar Kanak-Kanak (HPKK) UKM. These grants will be given to children ages from 1 to 18, who are in need of financial assistance to undergo medical treatment, or to purchase medical equipment or medication.
“Every child’s life is important and RMHC Malaysia strives to help as many underserved families as possible in improving the health of their children. We hope the funds can ease the families’ financial burden while fulfilling their medical needs,” said Dato’ Azmir.
RMHC Malaysia has been providing medical grants to children welfare funds since 2018, amounting to about RM470,000 to date.
Thailand’s TCP has launched Mansome Chlorophyll Drink as a functional drink for men to help them to look good. The beverage contains the goodness of chlorophyll to promote better excretion and for fat burning. Each bottle contains 1,000mg of chlorophyll from alfaalfa and 20,000mcg of chlorella seaweed as well as other active ingredients.
This innovation demonstrates the possibility to innovate with plant-based ingredients like chlorophyll and chlorella seaweed in functional beverages.
TCP has added a sugar-free variant for its Ready Energy Drink. The sugar-free drink for females contains goji berry and mixed berries juices which are known for their anti-oxidant benefits to boost your eye and skin health.
CP Foods (CPF) has launched its latest Meat Zero Gyoza to celebrate the Thai Vegetarian festival, locally known as the Jae Festival. The new Plant-Based Gyoza is priced at THB 89 per 187g pack.
Arigato, a Japanese cafe chain under the operation of Central Restaurants Group (CRG), has collaborated with the M-150 energy drink brand of Osotspa to launch a new refreshing drink with energy. The new Boost Up Energy delivers a refreshing and fun tasting experience to target young consumers. You can also add esspreso shots into the jelly drink, which comes in two flavours namely yuzu (Yuzu Soda M-Jelly) and strawberry (Strawberry Soda M-Jelly).
The drink comes with vitamin B12 for the energy boost.
The energy drink category is moving into different directions including into foodservice and into adjacent food categories such as jelly.
Charoen Pokphand Foods Public Company Limited (CP Foods) has won “The Most Outstanding Company in Thailand – Agriculture Sector” award from Asia’s Outstanding Companies Poll 2022 organized by ASIAMONEY Magazine, Asia’s leading financial and investment media outlet.
This prestigious honor demonstrates CP Foods’ dedication to offering responsible, nutritious, and safe food products to consumers across the globe in line with its “Kitchen of World vision. Additionally, CP Foods also strives to create positive impact to the society and environment according to the “CPF 2030 Sustainability in Action” strategy and CP Group’s ‘3-Benefit’ principles that aims at creating prosperity and well-being for the country, society and, lastly, the company.
In order to secure the food security of people all over the world, CP Foods promises to conduct business in accordance with good governance principles, with concern for social and environmental balance, in tandem with the growing of business partners and society.
This award was based on survey data from more than 4,620 participants from 958 financial institutions and rating agencies in 12 Asian countries. The criteria were evaluated from the company’s overall performance including its financials, management team, IR activities, and CSR initiatives. The award also reflects the company’s wide recognition from investors and financiers in the Asia region.
The Asia’s Outstanding Companies Poll 2022 award ceremony was held at the Shangri-La Hotel, Singapore. Mrs. Kobboon Srichai, Executive Committee and Company Secretary at CP Foods, was the company’s representative at the event
13 times more Functional Homemakers shopping on Shopee in 2022 compared to 2019
KUALA LUMPUR, 21 SEPTEMBER 2022 – As the year-end shopping season continues apace, Shopee Malaysia has dived deep into its data to understand what its users are searching for and what drives them to shop online. The e-commerce platform analysed the behaviour of frequent shoppers.
Key findings include:
There are 13 times more Functional Homemakers online this year compared to three years ago (Year-to-Date January to August 2022 vs same period 2019). Since 2019, the search for air-fryers has grown by 11 times, vacuum cleaners by 8 times and food processors by 4 times.
The top 5 online shopping personas as demonstrated keyword popularity on today are:
Functional Homemakers (24%), who seek premium home appliances with a warranty and search for latest technology in smart home devices.
Digital Replenishers (23%), who build an ecosystem of productive digital accessories with ipads, tablets, stylus, earphones and mobile cases.
Impulse Indulgers (18%), who treat themselves by snacking on treats, or accessorising with jewellery, sunglasses and nail art.
Gifting Butterflies (10%), who love surprising friends and families with gift sets, hampers, bouquets, chocolates and festive delights.
Success Seekers (8%), preparing for ambitious goals, with motivational books, leather handbags, perfume, oxford shoes and cufflinks.
Other notable personas online include: Health Devotees, Nurturing Caretakers, Outdoor Enthusiasts and Green Shoppers.
As Malaysians prioritise nature and fitness, there are 4 times more Outdoor Enthusiasts online this year buying camping cookware, tents, portable folding chairs, and sleeping bags year-to-date August 2022 compared to the same period in 2021.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.
“The truth is, with so many brands and millions of sellers on Shopee, users can find everything they need, from daily essentials to premium luxury products. We strive to understand what products and information Malaysians are searching online in order to be able to better provide them with highly personalised and recommended Shopee Mall and Shopee Premium brands in their favourite categories as we believe informed Malaysians make better purchasing decisions,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.
Malaysians online are redefining what ‘information’ means as they shop on online marketplaces looking for exclusive deals, buyer testimonials, engaging content, influencer recommendations, and loyalty rewards tailored to their specific preferences.
Malaysian online shoppers can look forward to different themed days featuring top Shopee Brand and Mall category deals including from brands which recently onboarded on Shopee Premium such as Bang & Olufsen, BOSE, Dyson, Le Creuset, Moët Hennessy and Osulloc in the upcoming Shopee 10.10 Brands Festival campaign.
Stay tuned to more insights from Shopee Malaysia as part of its “Winning Loyalty with E-commerce” insights will be revealed in the upcoming Shopee 10.10 Brands Festival.
The keyword search analysis is Shopee’s data from January 2019 – August 2022
Lazada is one of 17 eCommerce official partners selected by MDEC to empower 100,000 MSMEs under DE Dagang
Jualan Murah Keluarga Malaysia @ DE Dagang offers affordable consumer products and incentive vouchers to all Malaysians from now until the end of the year
KUALA LUMPUR, 21 September 2022 – Lazada, Southeast Asia’s pioneer eCommerce platform, is collaborating with the Malaysian Digital Economy Corporation (MDEC) to drive the Jualan Murah Keluarga Malaysia (JMKM) @ DE Dagang by helping to digitalise and grow the business of 100,000 local MSMEs.
This is part of Program Perdagangan Digital Keluarga Malaysia (DE Dagang), a strategic initiative to spur the country’s economic recovery, while further developing and accelerating the digital economy of Malaysia, especially the DE Dagang key focus sectors; Tourism and Craft, Halal and Agriculture, alongside other relevant sectors. The initiative will also benefit millions of Malaysians in obtaining affordable, value-for-money consumer products and redeem incentive vouchers, such as Free Shipping vouchers, Lazada shopping vouchers, Lazada Bonus and discounts, from September until December 2022.
Lazada’s efforts will contribute towards the DE Dagang objectives of onboarding more new sellers onto the eCommerce platform and e-payment infrastructure, extending strategic support to existing local sellers, and encouraging their participation in commercial campaigns that will help them to increase their sales performance, optimize growth and conversion. Under Lazada University, local sellers can also pick up more online selling skills via the Masterclass and training courses. Beyond this, Lazada will work towards promoting Made in Malaysia products, while uplifting homegrown brands and services offered by local entrepreneurs amongst Malaysian consumers.
“Lazada is honoured to be selected by MDEC as one of the eCommerce partners for the JMKM @ DE Dagang. The past years have proven that not only is eCommerce a lifeline to sustain businesses in challenging times, but it is an avenue for growth and is full of possibilities for local businesses. For Lazada Malaysia, our priority is to empower local MSMEs to grow their businesses online and enhance their competitive advantage, while making it possible for Malaysian consumers to access affordable and good quality products. We believe that eCommerce will continue to be the growth driver of the digital economy and provide plenty of opportunities for our local community and businesses,” said Alan Chan, Chief Executive Officer, Lazada Malaysia.
DE Dagang is a continuance of the previous initiatives by MDEC – Shop Malaysia Online and Go eCommerce. Back in 2020, during the first Movement Control Order, Lazada Malaysia was the first eCommerce platform to offer an incentive programme called ‘Pakej Kedai Pintar Niaga 1.0’ and its funding of RM10 million supported over 50,000. In 2021, when the strict lockdown was announced, Lazada rolled out’ ‘Pakej Kedai Pintar Niaga 2.0’ with RM44 million worth of funding that was able to help 70,000 local entrepreneurs to sustain their businesses by making that digital leap onto eCommerce.
From Top Clockwise: Mango Cheesecake, Rasberry Pistachio, Pandan Gula Melaka, Vanilla, Biscoff Chocolate, Strawberry. Centre: Chocolate
Ice-cream cakes available in seven exciting flavours guaranteed to tickle your tastebuds, from fruity to rich to classic
Introductory discount of up to 10% available on all ice cream cakes until 21st October
Kuala Lumpur, 21 September 2022 — Gula Creamery, a homegrown ice-cream parlour and sister brand to Gula Cakery, proudly introduces their all-new premium ice-cream cakes in seven tantalising flavours: Raspberry-Pistachio, Pandan Gula Melaka, Biscoff Cheesecake, Mango Cheesecake, as well as the classic neapolitan trio of Chocolate, Vanilla, and Strawberry! Dessert enthusiasts can try these new flavours exclusively at Gula Creamery’s flagship outlet, located at Eco Ardence Lab, Setia Alam.
Raspberry Pistachio
Savour the best of both worlds with ice-cream cakes: the chilly lightness of ice-cream meets the joyful goodness of cake in the perfect reprieve from the ever-sunny, ever-humid Malaysian weather! Gula Creamery visitors can enjoy the refreshing, fruity taste of the tropical Mango Cheesecake, or savour the tangy bite of berries paired with mild nutty sweetness in Raspberry-Pistachio.
Biscoff Cheesecake
If luxurious and rich flavour profiles are more up your alley, the Biscoff Chocolate cake is made with only the finest dark chocolate, finished with crumbly Lotus biscoff for that added texture and hint of sweetness. For a soft delight guaranteed to melt in your mouth, consider its fraternal twin, the creamy and luscious Biscoff Cheesecake in all its deep buttery glory.
Pandan Gula Melaka
For those longing for a taste of nostalgia, Pandan Gula Melaka will instantly take you down memory lane with its soft aromatic pandan cake along with the smoky honeyed flavours of gula melaka. In addition to their more novel flavours, Gula Creamery will also transport Malaysians right back to their childhood streetside ice-cream vendors with its take on the classic trio: rich vanilla, tangy strawberry, and velvety chocolate.
Vanilla
Enthusiastic about the creation of these delicious treats,Arieni Ritzal, founder of Gula Creamery and Gula Cakery shares: “Having seen how much our customers enjoy our light ice-cream flavours but also crave the richness of our cakes, I was inspired to marry the best of Gula Cakery and Gula Creamery together to make the ultimate love child. We put a fresh spin on some of our classic crowd favourites so that even our regulars will have something new to enjoy, and as always, made them fun-sized – perfect for sharing with friends and family!”
Gula Creamery’s new range of ice-cream cakes are available starting from RM90 and come in 6-inch sizes, ideal for both special celebrations or even simply to satisfy a sweet craving. Early birds who bring home any of these cakes before 21 October 2022 will also enjoy an introductory discount of up to 10%!
Now In Reverse: Explore Creamery’s Cake-Flavoured Milkshakes & Ice-Creams!
True to its palate for exciting twists, Gula Creamery not only offers ice-cream cakes but also creations in reverse! The dessert parlour serves over 24 flavours of premium, ice cream with flavours inspired by Gula Cakery’s cakes, such as double chocolate nutella, salted caramel macadamia, Ferrero Rocher, and many more.
Ferrero Rocher Milkshake
For that perfect balance between hot and cold, Gula Creamery serves waffles that are made freshly upon order and served with a generous dollop of your ice cream of choice.
Biscoff Cheesecake milkshake
Also available on its fun, ever-expanding menu are cake-flavoured milkshakes that are specially blended with selected in-house ice cream flavours. This novel experience of cake in liquid form comes in flavours of strawberry momofuku, strawberry pavlova, and red velvet, as well as limited edition flavours that are familiar on all Malaysian tongues like pengat pisang and cendol. The price range for these mouth-watering beverages starts from RM20 each.
“Gula Creamery represents the versatility of desserts and how much you can create with just a few carefully curated ingredients and tastes. It gives us the freedom to explore new and interesting flavours and present them in so many different ways, whether it’s as an ice-cream, a cake, or a milkshake. The unique flavour profiles of our ice-cream represent how we have managed to harness creativity and harmony in a single scoop, and even apply it to our other creations,”added Arieni.
Gula Creamery currently has four outlets across Setia Alam, Puncak Alam, Kota Kemuning and Kuala Lumpur. All their products are also available for delivery via Beepit.
For more information on Gula Creamery, kindly visit their website.
Outgoing Managing Director Lars Lehmann thanks everyone for Probably The Best Partnerships and Friendships
Kuala Lumpur, 26 April 2019 – Carlsberg Malaysia welcomed...
