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Sun Life Malaysia Presents Scholarship Award Worth RM130,000 to Students From University Kebangsaan Malaysia

By
Tan Heng Hong
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Sealing the talent development partnership - (from left) Sun Life Malaysia CEO & President/Country Head, Raymond Lew with Prof ChM Dr Ishak Ahmad, Dean of Faculty of Science & Technology of UKM at a Memorandum of Understanding signing ceremony for the ‘Nurturing Sun Brighter Talent’ scholarship award aiming to nurture next-generation insurance professionals.

Sun Life Malaysia Launches Scholarship Award To Nurture Next-Generation Insurance Professionals

Kuala Lumpur, Malaysia – March 30, 2022 – In line with its mission to build healthier and sustainable communities, Sun Life Malaysia – a life insurance and family takaful provider – has launched its inaugural “Nurturing Sun Brighter Talent” scholarship award, to nurture next-generation talents to drive growth for the company as well as the insurance and takaful industry. 

The proud recipients, Nor Halizah Binti Md Yusop and Hng Chong Khen, from the Department of Mathematical Sciences, Faculty of Science & Technology of Universiti Kebangsaan Malaysia (UKM), received their awards at a Memorandum of Understanding (MOU) signing ceremony between Sun Life Malaysia and UKM at Sun Life Malaysia’s 1 Utama branch office recently. 

Each recipient was presented with a scholarship award worth RM65,000, a certificate and a MacBook. On top of that, the awardees will receive an internship placement, and a permanent employment contract with Sun Life Malaysia upon graduation. Sun Life Malaysia will also support the professional examination fees of both recipients.

Recognising outstanding UKM students – (from left) Sun Life Malaysia CEO & President/Country Head, Raymond Lew presented the scholarship award mock cheque and certificate to (middle) 21-year old Mathematical Sciences student, Nor Halizah Binti Md Yusop. Present was Prof ChM Dr Ishak Ahmad, Dean of Faculty of Science & Technology, UKM.

Raymond Lew, CEO and President/Country Head of Sun Life Malaysia commented, “Sun Life Malaysia views people as the most valuable asset. We constantly invest in our people with the ultimate aim to help them unleash their full potential. Through this award, apart from helping more aspiring students to pursue their dream education, we are also committed to advancing knowledge by providing the opportunity for local talents to explore building a career in the insurance and takaful industry.”

The recipients were shortlisted after a thorough assessment process which included an interview and presentation session to Sun Life Management Committee members to evaluate their academic merits, leadership quality as well as their soft skills competencies. 

“We are privileged to be partnering with UKM, which is highly regarded for its research excellence and students’ employability, for our first scholarship award. With new demands and opportunities arising within the industry, we want to support students in their academic aspirations, and enable our homegrown talent to always be ahead in a rapidly changing world,” Raymond elaborated. 

Prof ChM Dr Ishak Ahmad, Dean of Faculty of Science & Technology of UKM, said, “We have always been passionate about nurturing our youth to take on the role of future leaders. We would like to thank Sun Life Malaysia for supporting UKM in empowering the younger generations to excel academically and for affording opportunities for holistic learning experiences for our students to be ‘industry-ready’.” 

Commenting on the scholarship, one of the recipients, 21-year old Nor Halizah binti Md Yusup who hails from Johor Bharu expressed, “I would like to thank my family, lecturers and everyone from the university who have supported me and of course to Sun Life Malaysia for the financial support. I greatly appreciate the scholarship and I believe Sun Life Malaysia will be the right workplace to fuel my creativity in the field of data science.”  

For more information on Sun Life Malaysia, visit www.sunlifemalaysia.com 

Bukit Jalil TSUTAYA BOOKS will display the largest kids’ “edutainment” section in Malaysia

By
Tan Heng Hong
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A little bookworms’ haven to discover, explore and be entertained

Do you remember what it’s like to immerse yourself in a book as a child? When would your imagination run free? Magical, captivating and thrilling. 

At Bukit Jalil TSUTAYA BOOKS , we believe that is what children’s books can do. Each book brings with it a honeypot of stories to inspire, adventures to embark on, moments to cherish and lessons to learn. Wouldn’t it be wonderful to see the world through the eyes of a child once again? 

Our soon-to-be open, Bukit Jalil TSUTAYA BOOKS will be home for over 20,000 children’s book titles from over 10 genres including children’s literature, cognitive development, picture books and art  books,encyclopedias, creative handicrafts and many more. Making Bukit Jalil TSUTAYA BOOKS’ collection the largest kids edutainment section in any bookstore in Malaysia;  a place of discovery  for budding bibliophiles! 

The children’s section features hand-selected titles for young readers (from toddlers to pre-teens) – vintage, old, rare, and collectible editions of children’s classics, as well as contemporary chart-topping bestsellers.  Carrying more than just books – BUKIT JALIL TSUTAYA BOOKS will  display  board games, Montessori and developmental toys, a wider repertoire of stationery items and experiential gifts to intrigue a child’s curious mind.  

When doors open to Bukit Jalil TSUTAYA BOOKS, the first TSUTAYA BOOKS in Malaysia (targeted for Q2 2022), the children’s section will also be a center for storytelling sessions, hand puppet shows, art demonstrations and mascot visits. There will always be something to delight and captivate the youngest members of your family! 

Some coveted books and interactive products to explore include:

“Illustrated Stories from Shakespeare” by Usborne

This is a wonderful collection of six retellings of William Shakespeare’s best-loved plays – a perfect mix of comedy, tragedy, magic and romance, retold for younger readers. It is full of colorful illustrations from the Usborne Young Reading Programme.

“Through the Looking-Glass and What Alice Found There” by Lewis Caroll

First published by Macmillan more than 150 years ago, Lewis Carroll’s iconic stories about Alice have been loved and enjoyed by generations of children the world over.

This edition presents Lewis Carroll’s complete text, with full-color illustrations from Costa Award- and Kate Greenaway Medal-winner Chris Riddell. 

Exploding Minions

Exploding Minions mashes up the award winning card game with the worldwide hit Minions Franchise, featuring characters you know and love from the hit movie, Despicable Me.

Play the Minions-themed version of the award-winning card game, featuring new cards, illustrations, and banana-fueled hilarity

Created by Game Of The Year Award Winner, Exploding Kittens – The hit game that sold over 10 million copies worldwide, breaking records in kids games, adult games, and everything in between.

Tickets to Ride

A delightful and classic family board game. In this railway adventure, you’ll need to be the quickest to link up your cities and reach your destinations.

Players collect cards of various types of train cars that enable them to claim railway routes connecting cities throughout North America. The longer the routes, the more points they earn. Additional points come to those who can fulfill their Destination Tickets by connecting two distant cities, and to the player who builds the longest continuous railway. 

The cool thing is that many of the board games we played as children can do more for our kids than just ways of passing time together. 

Magical Tangram – Numbers & Alphabet by Panda Junior

It’s the classic educational Montessori and developmental toys for kids ages 3-8. It can build early shape, color and number recognition skills for developing hand-eye coordination and intellectual development, can inspire children’s imagination as well as promote their physical and intellectual development.

Montessori education doesn’t only have to take place in a classroom and encouraging sensory exploration is a key part of the Montessori philosophy. This toy is designed to help your child learn and expand their world through open-ended play. 

About BUKIT JALIL TSUTAYA BOOKS

TSUTAYA BOOKS is coming to Malaysia as a joint venture between Culture Convenience Club Co. Ltd. (“CCC”) and Sojitz Corporation (“Sojitz”) based on the country’s projected growth for the future and the population’s strong interest in lifestyle and culture. Malaysia has the third largest per capita GDP in the ASEAN region, with growth projected at 5.5% to 6.5% in 2022 – according to the Ministry of Finance in Malaysia. 

TSUTAYA BOOKS, founded by Muneaki Masuda opened its first store in Hirakata, Osaka in 1983 and successfully spread its wings across the globe with over 1,400 outlets and became Japan’s largest rental chain brand distributing books, music, DVDs, and games.

Soon to be open, Bukit Jalil TSUTAYA BOOKSis the first store to be launched in any ASEAN country. Located in Pavilion Bukit Jalil, the bookstore  spans 31,000 sq ft and will carry more than 240,000 products to be discovered, including 100,000 books titles across all genres (in English, Japanese, Mandarin, and Bahasa Melayu).

Mr. Hideyuki Uemoto, CEO of TSUTAYA BOOKS Malaysia Sdn Bhd, aims to set a new standard in the bookstore landscape, providing guests with not only an array of books but also a lifestyle café, fine-art stationery, specialised merchandise, interior decorative items – encapsulating the brand philosophy of TSUTAYA BOOKS: “Cultivate Culture & Lifestyle”.

Lights Out for a Better Today and Tomorrow

By
Tan Heng Hong
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Carlsberg Malaysia pledges its support towards Earth Hour movement and climate change
throughout its value chain

SHAH ALAM, 28 March 2022 – Carlsberg Malaysia’s efforts for conserving the environment it operates in are guided by its ambitious sustainability programme Together Towards ZERO (TTZ), in which the brewer pledges to address climate change by reducing carbon emissions and energy consumption. Committed to delivering Together Towards ZERO carbon footprints, the brewer turned off non- essential lights for an hour on March 26 and saved 290 kilowatt hours (kWh), making it the 12th year it took part in the Earth Hour campaign.

Ingrained in its founder J.C. Jacobsen’s Golden Words, the brewer prioritises product quality over profitability and is committed to brewing for a better today and tomorrow. The brewery is wary of the alarming statistics of global warming are imminent threats to everyone and taking place in every part of the world; Malaysia not spared when extreme weather hit several parts of the Peninsula Malaysia and its brewery in Shah Alam was also affected from the disastrous floods last December.

By turning the non-essential lights off at this brewery during this year’s Earth Hour, the brewer has recorded a total energy saved of 290 kWh, equivalent to carbon dioxide (CO2) emission reduction of 210 kilogrammes. The energy saved is equal to powering a 40-watt lightbulb for almost 4 years!

Supply Chain Director Peter Wachenschwanz

Supply Chain Director Peter Wachenschwanz said, “Our energy consumption has increased by 6% to 10.6 kWh/hl in 2021 versus 2019, mainly impacted by the 122 days of operations suspension throughout the two years of pandemic. Although there was no production activity, our base electricity consumption remained unchanged as the energy centre, mainly the cooling plant and compressed air system, was in operation to keep fermenter and beer storage temperature low, as well as ensure that semi-finished goods in tanks were always kept in optimal condition”.

“Despite the harsh operating environment, we implemented several energy optimisation initiatives to reduce total thermal energy usage. We optimised water usage in our bottle washer and pasteuriser, which reduces the energy required for heating. We also rolled out an insulation implementation project for hot water piping and tanks, and installed energy meters for better monitoring of heat usage and improved distribution. This year, we are exploring options for renewable energy”, he elaborated.

“Our efforts for carbon footprint reduction also reflected in our commitment to reduce ‘Beer-in-Hand’ carbon emissions, from agriculture and processing of raw materials to brewing and manufacturing of our products to packaging, transportation and distribution and cooling at the point of sales in bars and shops. This year, we aimed to achieve 15% reduction in beer-in-hand carbon footprint, a 2% reduction versus the 2015 benchmark”, he added.

Carlsberg Malaysia supports the UN Sustainable Development Goals and World Federation of Advertiser’s Planet Pledge; and is a corporate friend of Climate Governance Malaysia and a participant of the UN Global Compact Network Malaysia & Brunei. It has been a constituent of the FTSE4GOOD Bursa Malaysia (F4GBM) Index since 2019 and its ESG rating was upgraded to “AA” by the Morgan Stanley Capital International (MSCI) following a revenue conducted in August last year.

The Earth Hour initiative organized by WWF reminds societies across the globe about our planet issues. Over the years, the lights-off moment has seen entire streets, buildings, landmarks, and city skylines go dark – an unmissable sight that has drawn public attention to nature loss and the climate crisis.

Bake With Yen inspires Malaysians to celebrate ‘Penuh-Penuh’ this Raya

By
Tan Heng Hong
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The Very Unique Nasi Lemak Crunchy Cookie; Pre-mix Only Available At Bake With Yen

KUALA LUMPUR, 29 March 2022 – After restrictions and lockdowns of the past two years, Malaysians are looking forward to observing the upcoming Ramadhan season and welcoming the Hari Raya Aidiladha festivities in the traditional way – with buka puasa gatherings, balik kampung trips, and, of course, cooking and baking for family and friends.

Understanding this, Malaysia’s No.1 baking supplies store Bake With Yen (BWY) has rolled out a major initiative to help Malaysians, especially bakers, make the most of this festive season, with the clarion call “Raya Penuh-Penuh”. The initiative includes programmes to “Jimat Penuh-Penuh” with some of the market’s lowest prices on popular baking ingredients and essentials.

Incoming Group Chief Executive Officer, Alexandre Rosso showcases the large variety of baking supplies at the Bake With Yen TTDI Superstore

Announcing the Raya Penuh-Penuh initiative at BWY’s new superstore at Taman Tun Dr Ismail, the company’s incoming Group Chief Executive Officer, Alexandre Rosso said, “The combined forces of the pandemic, its impact on the global supply chain, and the shortage of raw materials and labour have led to an increase in the prices of goods.  Recognising that this puts a strain on the wallets of the rakyat, BWY is using its considerable scale, and close relationships with vendors and manufacturers to ensure prices stay within the reach of bakers.

Exclusive for Raya Penuh-Penuh at Bake With Yen – Pandan Coconut Mini Pound Cake

“With 90 stores nationwide serving thousands of bakers, we use economies of scale and our own manufacturing and packing facilities to keep prices manageable.  It is our way of ensuring bakers all over Malaysia can deliver their best bakes to their customers, family and friends without compromising on quality, thereby ensuring a worry-free baking season for bakers during Ramadhan, and a joyous Hari Raya celebration for all,” said Rosso.

Brands participating in this BWY price initiative include perennial baking favourites Lurpak, Anchor, Oreo and Nutella, amongst many others. The price initiative also includes a price lock on over 100 items from BWY’s own in-house product range; the highlight being BWY’s famous Ausicows butter at just RM7.90 per 250g – the lowest in the market.

At the event, Rosso and the BWY team of chefs also introduced some of the new signature products the baking supply chain was rolling out this year, the highlight of which was a unique “Nasi Lemak Crunchy Cookie ” premix. The easy-to-make premix, the 52nd in BWY’s popular line of cake and cookie premixes, is being rolled out just in time for the Hari Raya season.

“Malaysians love their nasi lemak, they eat it all day! Our chefs were inspired by this habit, and decided to research a method to incorporate this taste into a savoury cookie. Everyone who has tasted it has been asking for more,” said Rosso.

In addition to the “Jimat Penuh-Penuh” price promotions and the Nasi Lemak Crunchy Cookie premix, BWY’s “Raya Penuh-Penuh” initiative also includes a unique “Tukar & Jimat” trade-in partnership with kitchen equipment provider Innofood. Bakers looking to upgrade their mixers can bring in their old ones for discounts and price-offs on a new mixer. Rosso said that BWY’s research shows that many bakers look to upgrade their equipment just before busy baking seasons.

“In the current climate, we want to help bakers make the most of the baking season, without having to worry about equipment breaking down or having to do repetitive mixing tasks manually.  This partnership with Innofood is yet another way BWY is ensuring we take care of bakers’ needs,” said Rosso.

Other elements of the “Raya Penuh-Penuh” initiative include giveaways of kurma and Sampul Raya packets, contests as well as baking demos at stores.

For more information on the ‘Raya Penuh-Penuh’ programme, on-going promotions at Bake With Yen, and for plenty of easy recipe ideas, visit BWY’s 90 stores nationwide.

Follow Bake With Yen on Instagram and Facebook, or check out our website at www.bakewithyen.my.

ABOUT BAKE WITH YEN

Bake With Yen, fondly referred to as BWY, is Malaysia’s No. 1 baking supply store chain, with 90 stores nationwide. It is a truly Malaysian brand; it opened its first store in 1987 and has grown rapidly since then.

BWY’s ambition is to make it easy, affordable and enjoyable for everyone to bake. The brand has everything bakers need, whether they are professional bakers looking for the best ingredients from around the world, part-time bakers looking for affordable supplies, or just someone who simply enjoys the joy of baking for family and friends.

BWY offers a wide range of baking ingredients, from chilled products like butter, milk and cheese; groceries like flour, chocolate, dried fruit & nuts; cake and cookie premixes; through to baking utensils.

BWY recognises that being able to bake is a valuable life skill, and it hopes, through its many different initiatives and activities, to educate, nurture and inspire generations of bakers to come.

For more information on on-going promotions at Bake With Yen, easy recipe ideas and for a full list of the 90 stores, follow Bake With Yen on Instagram and Facebook.

Rasa Kasih Aidilfitri Ramadhan Bazaar by Jati x Malaysia Grand Bazaar

By
Tan Heng Hong
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The Insta-worthy Ramadhan Bazaar For All Your Ramadhan & Raya Needs

Kuala Lumpur, March 30, 2022 – Jati, Malaysia’s leading rice brand in collaboration with Malaysia Grand Bazaar, and in partnership with ecoBrown’s, AirAsia SANTAN, KHIND, CHJ Motor and Gracshaw are proud to introduce the first Jati x MGB Rasa Kasih Aidilfitri, a uniquely curated indoor Ramadhan Bazaar with 80+ booths offering delicious food & beverage for buka puasa and for Raya, groceries, arts and crafts, Raya fashion for the entire family, appliances and much more, by trusted and viral local brands.

This first-ever event to be organised at Malaysia Grand Bazaar at Bukit Bintang City Centre will run from April 9 to April 24, 2022 from 10am to 10pm daily, in conjunction with the holy month of Ramadhan.

The uniquely conceptualised bazaar brings together Malaysian entrepreneurs with local fares and offerings, with a decidedly modern twist. Designed and decorated with retro-art and sparkling light installations, every corner is perfect for your socials. It is the place to be this Ramadhan, so save the dates, choose your outfits and prepare to shop! Parking is free for Jati x MGB Rasa Kasih Aidilfitri shoppers.

Established since 1993, Jati is renowned as one of the nation’s leading rice millers and wholesalers focusing on rice based products including their latest healthier editions which is Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509. 

Jati is taking the lead in Rasa Kasih Aidilfitri to support and promote Malaysian brands and businesses, encouraging domestic spending by shining a spotlight on local businesses while educating and raising awareness on the variety of quality Malaysian goods and services. After a pause in the nation’s economy since the pandemic began, consumers need to be reminded of the richness and quality of proudly Malaysian-made offerings.

Every visitor can receive a goodie bag with Jati signature and ecoBrown’s product as well as vouchers by completing a treasure hunt of the booths in the bazaar. No purchase is required for this giveaway. There are also exclusive Raya green packet giveaways that every collector will want to add to their collection.

There are contest galore with the Tangkap Gambar & Menang contest offering weekly prizes of a Khind Intelligence Cooker worth RM148, and Jati Signature Pusa Finest Basmathi Rice (2kg) worth RM25.50 for simply taking photos at the event and posting them to your socials using the hashtags #JatiMalaysia #MGB #JATIxMGB. Strike your best pose, click, post and you could be one of the lucky winners!

The Beli & Menang contest does require purchase from ecoBrown’s, AirAsia SANTAN, Khind, CHJ Motor or Gracshaw booths to be in the running for prizes that include 3X branded motorcycles worth a total of RM13,000 and 10X branded motorcycle helmets worth a total of RM2,200.

The Rasa Kasih Aidilfitri Ramadhan Bazaar has attracted the attention of celebrities including Sazzy Falak, Bella Astillah and Maryam, popularly known as Durian Kimchi, all of whom will be at the launch on Saturday, April 9, 2022. Don’t miss out on this opportunity to meet these personalities.

Be a true Malaysia, support local brands, start by heading to the Rasa Kasih Aidilfitri Ramadhan Bazaar at Malaysia Grand Bazaar, Bukit Bintang City Centre from April 9 to April 24, 2022. 

About Jati

JATI established since 1993 is renowned as one of the nation’s leading rice millers and wholesalers focusing on rice based products including Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509. 

For more information please visit https://www.malaysiarice.com/index.php/en/ or follow us on Facebook https://www.facebook.com/JatiMalaysia and on Instagram https://www.instagram.com/jatirice .

Grab Malaysia Partners With DRB-HICOM University to Provide Flexible Tertiary Education For Driver and Delivery-Partners

By
Tan Heng Hong
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Rashid Shukor, Country Operations Director for Grab Malaysia (third from left) and Prof. Dato’ Sr. Dr. Omar Osman, Vice Chancellor of DRB-HICOM University (fourth from left) together with Grab partners.
  • Partnership introduces two academic programmes, including the first tertiary education programme developed exclusively for platform workers in Malaysia.
  • Partnership extends Grab’s commitment to provide partners with flexible avenues and opportunities for academic development through GrabBenefits.

PETALING JAYA, 30 March 2022 – Grab Malaysia and DRB-HICOM University of Automotive Malaysia (DRB-HICOM University) today announced a partnership to support the academic development of Grab’s driver and delivery-partners nationwide through tertiary programmes of relevant upskilling courses. The partnership also sees the introduction of the first and only tertiary curriculum in Malaysia designed exclusively for platform workers via the Grab Development Programme (GDP).

Rashid Shukor, Country Operations Director for Grab Malaysia shared, “As a homegrown platform, we take great pride in providing Malaysians with access to sustainable earning opportunities and a holistic benefits programme to further improve their livelihoods. We believe that being able to work and learn flexibly is an essential part of unlocking economic opportunity. We’re proud to partner with DRB-HICOM University to introduce flexible academic programmes and curriculums that deliver relevant courses, and also provides a clear path in obtaining tertiary education accreditation they can leverage on for any potential career opportunities.”

Echoing Rashid’s sentiments, Prof. Dato’ Sr. Dr. Omar Osman, Vice Chancellor of DRB-HICOM University said, “The informal economy plays a crucial role in today’s world. Whether it’s part-time, freelance or platform work, it acts as a safety net for many to leverage on when traditional full-time employment is sparse. Which is why we’re excited to partner with Grab Malaysia to co-develop courses that are in line with driver and delivery-partners’ needs. These programmes are a cultivation of our joint commitment in setting standards in partner welfare and education innovation.”

The partnership will provide Grab’s driver and delivery-partners across the nation with access to various upskilling courses at an affordable and subsidised rate on GrabBenefits. These courses are under the curriculum of business and engineering academic programmes for Grab’s driver and delivery-partners, both of which provide accreditation once completed:

  • Grab Development Programme (GDP)

Short courses co-developed in consultation with Grab, exclusively for Grab’s driver and delivery-partners. Each GDP module takes between 2 to 5 days to complete and will be delivered in hybrid mode to ensure flexibility. The courses available within the GDP are curated based on feedback from partners themselves. This includes courses on Financial Management, Business Management, Automotive, and Technical.

  • Grab DRB-HICOM University Academic Programme

14-week courses based on DRB-HICOM University’s existing academic programmes. The initial enrollment includes courses on Financial Management and Automotive, and have seen an encouraging response so far. Partners who enroll in courses within this programme will go through the same curriculum as other students of DRB-HICOM University through micro-credential mode.

These programmes will be featured on GrabBenefits, a programme aimed at safeguarding the welfare and livelihood of Grab’s driver and delivery-partners. Introduced in 2017, GrabBenefits has evolved over the years to address a wide variety of needs from partners and now has 3 core pillars: Protection, Savings and Academy. Previously, in its effort to provide upskilling opportunities for partners, Grab partnered with other like-minded organisations such as Microsoft on digital literacy training and Standard Chartered on financial management training.

For more information on the GrabBenefits programme, please refer here.

Let’s enter the Holy Ramadan and observe a safer Raya

By
Tan Heng Hong
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Global cybersecurity company Kaspersky offers useful tips for Malaysians to celebrate securely online

30 March 2022

Ramadan is synonymous to families starting their annual preparation including hunting for many seasonal promos online. Cybercriminals, skilled with their knowledge of current trends and occasions, are also out to launch phishing sites and different scams to victimise users during the holiday season.

Between 2017 until 2021, Malaysians have suffered losses amounting to about RM2.23 billion from cyber frauds. The statistics from the Royal Malaysia Police (RMP) show that e-commerce scams topped the chart, followed by illegal loans and investment scams.

In addition, the RMP detected a scam syndicate actively engaging with public in the name of religion to send in their donations during the Ramadan through popular social media platforms last year.

According to the latest data from Kaspersky Security Network (KSN), there was a stark increase of 56.14% in web threats during the period of April till June 2021 of 28.9 million as compared to previous quarter at 18.5 million. This duration covered the Ramadan season last year.

Web threats are attacks by cybercriminals using the spread of malicious programs.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky

“Cybercriminals are always fond of major festive seasons when online transactions increase, e-commerce activities are on the rise, and posting on social media are at a high. Online shopping and e-payments are essential parts of our holiday activities so we urge Malaysians to be on guard especially towards sales announcements and money-related communications delivered through emails, text messages, social media posts, or even calls. Threats can come from anywhere, but we can protect ourselves with vigilance and a robust security solution installed in our devices,” says Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

Last year, Kaspersky warned the public on the fake e-Wallet apps and this year the security experts advise the public to watch out on these five signs that you could be dealing with scammers.

  1. Greed or Fear, which scammers often play on their victims. Normally they will promise their victims, for example, a large government payout or free cryptocurrency. The scammers also work on intimidating the victims such as posing threat to send video of the victim doing unsavory acts such as watching porn to all their contacts or to ruin reputations. They work on short-circuiting their victim’s ability to respond rationally. 

If, after reading such an e-mail or message, one feels inclined to do exactly what the sender asks, by following a link, sending money or calling a number, that is actually a warning sign. Take a deep breath and read the message again.  Most likely, one would see by now that is a trick.

  1. Scammers exploit the victims by hurrying them. If a message or an email says one has only a few hours or days or minutes to claim a prize or buy much sought after equipment or sneakers before it sells out, it is probably a scam.
  1. Amateurish design that comes with obvious errors in the message are another red flag. Some intentional misspellings or substitution of letters with similar looking numbers of optical counterparts from other alphabets as to fool spam filters, it sure is a sign of danger.
  1. Getting one invested in time. When a potential victim goes to a fraudulent website from an email or chat message, the scammers usually try to draw them in through a series of simple tasks, including taking a short survey or selecting a few boxes supposedly containing prizes. They get the potential victims to invest a bit of time and effort to stay on the page, and the more invested they feel, the less likely they are to close the page when it asks for payment. When a website promising a big payday, it is not a good sign.
  1. Small fee charged. The scammers will ask a victim to make a small fee, through a transfer of card verification. The amount asked usually small and insignificant but that allows the scammers to gain access to the credit card details.

The Commercial Crime Investigation Department of RMP also has a portal to assist the public – ‘Semak Mule’ where anyone can check if such scam has been reported to the authority before another victim fallen into prey.

To add another layer of security for your digital finances and data, Kaspersky also has Ramadan offers which consumers can get through https://shopee.com.my/kaspersky.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Nestle Malaysia uses paper-based wrapper for MILO

By
Tan Heng Hong
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Image by Minimeinsights.com

Nestle Malaysia has replaced the plastic wrapper with paper-based wrapper for its multi-pack MILO drinks to reduce plastic use. The latest move is in line with the food and drink giant’s push towards lowering plastic use including switching to paper-based straws.

Nestle Malaysia has recently entered into a memorandum of understanding with Alam Flora Environmental Solutions to set up a joint kerbside recycling programme in the Klang Valley to recover post-consumer plastics.

GrabFood invites experiencing fancy “Edible Art” at #GrabThumbsUp x Awakening Bangkok event

By
Tan Heng Hong
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Monday, 28 March 2022 – GrabFood creates a new phenomenon for the food delivery industry in collaboration with Time Out Bangkok, a host of the biggest lighting installations festival that many have been waiting for, to invite both art and food lovers in a world of artistic cuisine under the concept of “Edible Art” at #GrabThumbsUp x Awakening Bangkok.

The event’s three highlights include an exclusive Chef’s Table experience brought to you by five renowned chefs, a Foodie Night Market of popular #GrabThumbsUp restaurants, and the first-of-a-kind Fooditude Art Installations that combines culinary arts with a spectacular light and sound performance. Enjoy an extraordinary night out experience surrounded by Charoen Krung’s historic aesthetic, along with savory dishes from 25 March to 3 April 2022.

The ‘#GrabThumbsUp x Awakening Bangkok’ event features three exclusive highlights as follow:

  • GrabFood hosts an Exclusive Chef’s Table (Immersive Digital Mapping Chef’s Table) for the first time with five renowned Thai chefs. ‘Chef Ton’ from Lahnyai Nusara, ‘Chef Big’ from Yaktummaiyakgin, ‘Chef Prin’ from Samrub Samrub Thai, ‘Chef Tam’ from Baan Tepa Culinary Space, and ‘Chef Black’ from Blackitch Artisan Kitchen are collaborating to craft special dishes that uniquely combine savor with art, available only at this event. This private dining experience is exclusive for only 28 seats per day from 25 March to 2 April 2022 at GIORGIO’S – Royal Orchid Sheraton Hotel.
  • The Foodie Night Market with the great selection of fantastic eateries from #GrabThumbsUp. For the first time, come enjoy the special combination of famous cuisines, Pepsi’s recommended restaurants, and the best selections of 27 Michelin Guide 2022 restaurants with exclusive promotions for event participants at the Grand Postal Building area in Bang Rak. Have a wander around, enjoy the splendid atmosphere of the market, and grab your special meal from various famous eateries all-in-one-go such as House of Carte D’or, Texas Chicken, Bun Meat and Cheese, Chef Man, and The Rolling Pinn.
  • Be amazed by the Fooditude Art Installations that beautifully resonates with the art of cuisine among urbanites who love to explore and savor delicious meals through the dazzling night filled with lights and graphic designs inspired by the Latitude and Longitude of #GrabThumpsUp restaurants. Come join us on this night lights journey around the Charoen Krung area at Grand Postal Building, Krung Kasem Pump Station, Bangrak Riverview, Jumpmaster Skate Haus, Patina Bangkok, and Bunny Burrow Hostel.

C-vitt celebrates ten years of success Marketing to tap into the Millennial market

By
Tan Heng Hong
-

Monday 28 March 2022 – C-vitt celebrates its success as a leader in the Vitamin C drink market, with more than 1.2 billion bottles sold in the past decade. Showcasing a 200% Vitamin C drink with great taste that is easy to drink and familiar taste to Thais, the brand is riding a wave of Work-Life Balance trends and stepping up its 2022 marketing campaign to tap into the Millennial generation. Through Data-Driven Marketing strategies, C-vitt plans to introduce new packaging designs, new product lines, and add more distribution channels. In addition, the no.1 Vitamin C drink brand will conduct customer loyalty programs, online and on-ground activities in the Thai market to promote a Healthy Body & Mind society.

Mr. Chihiro Kurata, CEO of House Wellness Foods (Japan), the company that researched and developed C-vitt, said that “C-vitt is developed from C1000, the vitamin c beverage which has been popular in Japan including former brand of vitamin drink, the company has more than 60 years experiences as a pioneer vitamin c drink. In Thailand, C-vitt has been the key player in the functional drink market over the past 10 years. It’s recognized as the first brand in the country that developed and introduced a 200% Vitamin C drink to serve health-conscious consumers. Through the Research and Development activities, C-vitt delivers the product with great taste, easy to drink, and familiar taste to Thais. As a result, C-vitt continues to hold the number one position in the Vitamin C drink market. Out of the total market value of 4.5 billion baht in 2021, C-vitt occupied a 59.4% market share

Meanwhile, as consumers have become so active in finding information nowadays, only brands focusing on quality and never-ending development will survive. Like C-vitt, the brand continues to focus on R&D activities to ensure product quality and keep up with the Japanese brand standards. Furthermore, C-vitt continues developing and introducing new products under the concept that promotes a Healthy Body & Mind to consumers. These efforts make C-vitt remains in demand among Thai consumers. The company has sold more than 1.2 billion bottles in the past 10 years. Building on this success, C-vitt is stepping forward with strategic plans to grow the brand and tapping into opportunities in ASEAN countries – emerging markets that present high potential and strong demand for consumer products, with our values to create healthy society.

Mrs. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Public Company Limited, a manufacturer and distributor of C-vitt in Thailand, said, “Osotspa produces and uses our strong distribution channels network nationwide to build growth in Thailand for C-vitt over the past 10 years. Beside unique flavor, consumer understanding and the ability to serve their demand, the high-standard manufacturing process and product quality are the major factors that make C-vitt become the leader in the vitamin C drink market in Thailand. In 2022, Osotspa sees the big changes in consumer behaviors. The consumers focus more on their work-life balances. They especially pay closer attention to their health and well-being due to many factors influencing health, such as PM 2.5 pollution and the COVID-19 pandemic. Therefore, the Company is stepping up with a full-scale marketing plan with a goal of promoting a Healthy Body & Mind for Thais. Also, the brand will expand sales channels to reach more customers. Besides convenience stores, hypermarkets, supermarkets, and shops, C-vitt is expanding its online sales so that it is more convenient for consumers to buy and have the products shipped to their home.”

Mr. Osamu Soma, President of House Osotspa Foods Co., Ltd, the license owner of the C-vitt brand responsible for marketing campaigns in Thailand, said that “We are implementing Data-Driven Marketing strategies, utilizing customer insights to conduct marketing activities, communicate with our customers, and introduce new products to the market. It includes new packaging designs and new product lines that will be launched in the near future.

In addition, to celebrate the 10 years of success and show our gratitude to the Thais consumers, we are conducting a Customer Relationship Management campaign to strengthen relationships with our current and new customers via online and on-ground platforms. Key activities which will be conducted online include Healthy Online Community that encourages customers to share and exchange health information, and other activities on C-vitt Line Official Account. Also, when the situation of the COVID-19 improves, we will conduct a series of on-ground activities to promote a Healthy Body & Mind society.”

“With initiatives in our marketing plan, we project that C-vitt will continue to secure no.1 ranking in Vitamin C drink market and able to see our market share grows to 65% in 2022. We are also confident that C-vitt will continue to remain at the top of customers’ minds in the next 10 years,” added Mr. Osamu Soma.

 

 

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