Thailand’s Major Cineplex Group, which has launched its branded POPSTAR into retail, has tap into the cannabis trend with Green Cheese.
The new popcorn with a cheese flavour features cannabis-extracted terpenes to give a feeling of freshness and relaxation. Terpenes are compounds in cannabis that give it distinctive aromas and flavors.
The new product will be sold from 15 June 2021 at all Major Cineplex Group outlets and leading online food delivery apps such as Gojek, Grab Food, foodpanda and LINE MAN.
Farm Fresh, operated by The Holstein Milk Company Sdn Bhd, has released Lactose Free Milk in a 200ml carton format. The new lactose-free fresh milk is also a UHT product, which makes it easy to carry and display without having to be stored chilled.
The existing Farm Fresh Lactose Free Milk is in a 1L bottle and requires refrigeration.
The new Farm Fresh Lactose Free Milk UHT is available on www.farmfresh.com.my or from the home dealers.
CP-Meiji Thailand has unveiled Pro-C, a new yogurt drink in shot format containing Bifidobacterium lactis Bl-04 from the US said to reduce the incidence of upper respiratory infections by 27%.
The drink is also high in zinc, selenium, vitamin C and vitamin D to help improve the immune system.
The ingredients are clearly stated on the front of pack in the shape of a shield commonly seen in immune-boosting beverages.
Meiji Pro-C (100ml) is available at selected convenience stores and supermarkets for a price of THB 16.
CP-Meiji currently has a 55% share of pasteurized milk, 20% share of spoonable yogurt and 10% share of ready-to-drink yogurt.
The dairy major has previously launched Meiji B Complex (200ml), an innovative supplement milk for the brain. The drink contains Vitamin B complex, which is essential for brain system and neurological functions. The milk is also free from lactose and sucrose. It is low in fat and high in calcium and protein.
The current buzzword is DTC (direct to consumer). In Malaysia, ecoBrown’s is offering a 9-month and a shorter 6-month steam brown rice subscription plan.
Under the plan, consumers will receive 5kg of rice every month with a total of 6 or 9 packs of steam brown rice (5kg) for the entire duration of the plan.
To sweeten the deal, ecoBrown’s will provide a one-time-only free gift on the first delivery. Those on the 9-month plan will get free gifts worth RM 70, while those on the 6-month plan will receive 2 packs of Premiere Vermicelle (300g) per subscription.
The best thing is both deals come with free delivery so that you do not need to worry about paying extra for the delivery fees. The plan is suitable those who cook frequently at home.
The 9-month plan is priced at RM 234 equivalent to RM 26 per 5kg pack, while the 6-month plan is RM 156, which translates to RM 26 per 5kg pack.
There is no difference in price if one chooses to buy individually. The 5kg ecoBrown’s Steam Brown Rice is selling at RM 26 per pack on ecoBrown’s official store on Shopee but you will need to pay for the shipping fees yourself.
For those who are interested, they can click here to purchase the subscription plans on ecoBrown’s official e-commerce store.
PT Calbee Wings Food has launched Japota rasa Ayam Bawang (Chicken Onion Flavoured Potato Chips). The company has also appointed actor Adipati Dolken as the brand ambassador of Japota.
The reason for launching chicken onion flavoured potato chips is to tap into the sense of nostalgia as chicken onion is a familiar flavour to Indonesians. Japota is also the first to launch the chicken onion flavoured potato chips in the country.
Ajinomoto Việt Nam has launched culinary aid for children aged 6 to 24 months. Known as “Măm Măm“, the nutrition supplementary food contains 10 essential micro-nutrients including vitamin B complex (B3, B1, B6, B9, B12), vitamin C, D3, calcium, zinc and iron to support baby’s development.
The new product also helps mothers to make their home cooked baby meals (liquid or paste) more appetising to the little ones.
The recommended dose is 1 sachet (2g)/day. The product is suitable for daily use and comes with an expiry date of 12 months.
Indonesia’s Bali Hai Brewery has announced the official launch of Bali Hai Romantic Day Lager.
“In the spirit of celebrating Indonesia as a romantic holiday destination, Bali Hai Brewery Indonesia and their South Korean distribution partner, mashed in a new collaboration brew. With Tropical Golden Lager profile that lends notes of a tropical vibe, Bali Hai Romantic Day Lager is accentuated by a refreshing, crisp, and clean taste. Making it the perfect tropical enjoyment.”
Now your drinks comes with even more ‘kick. Together with Malaysia’s beloved burger maestro, myBurgerLab, Tiger brings you an out-of-the-box, bold and tangy hot sauce with a chicken rice chilli twist!
Enjoy a FREE Lat Jiu Chilli Sauce bottle when you order 2×6 cans of Tiger Crystal or 24 cans of Tiger Crystal throughout June, exclusively on Drinkies. An ice-cold Tiger with the bold flavours of street food … Now that’s a match made in heaven.
Order via the Drinkies app or on www.drinkies.my before it’s too late!
Malaysia’s MAMEE-Double Decker (M) has upsized the Corntoz corn snack from 50g to 100g to give consumers more value for money. The bigger, bolder 100g pack is available in Chilli Cheese, Hot & Spicy, Smokey BBQ.
NESCAFE BLEND & BREW Invests 700 Million Bt to Introduce New Campaign Presenters Nadech & Yaya will Reinforce “Well-Blended Taste and Aroma Completely in a Stick” Concept
Friday 11 June 2021 – NESCAFE BLEND & BREW is exciting the coffee mixes market by investing 700 million baht to launch a marketing campaign called “Beyond the Goodness You can See, There’s Even Greater Quality Inside,” its biggest campaign in five years. The campaign introduces superstar couple Nadech Kugimiya and Urassaya (Yaya) Sperbund as NESCAFE BLEND & BREW’s new presenters. They are inviting consumers to enjoy a coffee-in-a-stick experience with a great taste like “KafeSod,” or fresh roasted and ground coffee, which reflects the new brand concept of “Well-Blended Taste and Great Aroma Completely in a Stick.” The first phase of activities is rolling out to create a #KafeSodNadechYayaCoffee trend to delight coffee lovers and consumers nationwide who are staying at home.
With a 55% market share, NESCAFE BLEND & BREW is the leader in Thailand’s 14,900 million Baht coffee mixes market.
Instant coffee offers a solid growth opportunity thanks to increasing in-home coffee consumption. The key factor driving this growth is more consumers staying at home, with coffee mixes the perfect choice to meet their demands in terms of value for money, convenience, and great taste, plus no need to go out to drink coffee (Source: Nielsen Retail Index).
Ms. Sriprapha Chingprasertsuk, Business Manager – Soluble Coffee and Creamer, Nestle (Thai) Ltd., said, “We are capitalizing on the rising popularity of in-home coffee consumption by creating a new NESCAFE BLEND & BREW campaign to excite the market in the second half of the year. We are very pleased to announce the first collaboration between the number one coffee brand in Thailand and famous superstar couple Nadech and Yaya. NESCAFE is one of the first brands in the market with a major campaign to share the meaningful story of their bonding and connections beyond what we can see. We expect to expand our consumer base of ‘KafeSod’ coffee lovers and new groups of consumers while encouraging coffee drinking at home.”
For the first phase of marketing activities, NESCAFE has produced 30-second and 15-second commercials entitled
“Well-Blended Taste and Great Aroma Completely.” They tell a great story of two people who understand each other’s minds. As coffee lovers, they know what is good and only choose the best for each other. Nadech knows Yaya very well and chooses to make a cup of NESCAFE BLEND & BREW for her in the morning, delivering the aroma and well-blended taste of finely roasted & ground coffee made from two types of beans, Arabica and Robusta. The commercials started airing on leading television stations and digital media nationwide as well as NESCAFE’s Facebook page and YouTube channel www.youtube.com/…XEAOPJE on June 10, 2021.
Creative out-of-home billboards highlighting the product’s aroma with wordplays such as “How far will the great aroma of this stick reach?; PhaHomyothin, RatchaDomphisek, or Sudkhumvit; Come to Phuket, the beach is cool; NESCAFE is aromatic” and so on launched this month in Bangkok and major provinces nationwide including Khon Kaen, Nakhon Ratchasima, Udon Thani, Buriram, Ubon Ratchathani, Hat Yai, Phuket, and Nakhon Si Thammarat.
“With the activities in the first phase, we aim to reach 50 million consumers nationwide and create a trend of #KafeSodNadechYaya throughout the country. This will reinforce our leadership in the coffee mixes market. In the meantime, we are developing new marketing activities to create even more excitement for coffee lovers soon,” concluded Ms. Sriprapha.
Coffee lovers can enjoy “Well-Blended Taste and Great Aroma Completely in a Stick” with the four variants of NESCAFE BLEND & BREW, which are Rich Aroma, Espresso Roast, Less Sugar, and No Sugar. They are available in retail shops, convenience stores, and supermarkets nationwide as well as on Nestle’s digital channels: Lazada at bit.ly/…3rhWOQO and Shopee atbit.ly/…39cxkyl
Malaysia's Rhone Ma Holdings Bhd, which offers end-to-end animal health solution, said it will delay the production of A2 milk to November or December,...
