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CP Foods moves towards low-carbon organization, help driving the “Decade of Ecosystem Restoration”

By
Tan Heng Hong
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Thursday 10 June 2021  –  Charoen Pokphand Foods PCL (CP Foods) moves forwards to its Climate Change Action Plan prioritizing on increasing productivity by lowering energy consumption, promoting renewable energy, reducing greenhouse gas emissions, decreasing food loss and zero food waste, as well as conserve, protect and restore watershed and mangrove forests through the low-carbon organization goal in bid to drive the United Nations’ target the “Decades of Ecological Restoration”.

Mr. Wuthichai Sithipreedanant, Senior Vice President – Corporate Social Responsibility and Sustainable Development of CP Foods, said that the Company realizes on the importance of operating business in line with the conservation and restoration of environmental balance sustainability. Under business challenges including climate change and the COVID-19 pandemic, the Company has launched six climate change action plans aimed at driving forward to achieve “Low-carbon Organzation”.

The action plans comprise

1. Increase production efficiency by reducing energy consumption per production unit by 15% by 2025, compared to base year 2015.

2. Promote the use of renewable energy to reduce greenhouse gas emissions. Currently, the company’s renewable energy consumption accounted for 26% of its total energy consumption. 3. Develop ecological-friendly products such as Meat Zero products, an innovative plant-based meat, as alternative food to serve environmentally conscious consumer, low-carbon products, environmentally friendly animal feed innovations, etc.

4. Efficiency logistic system planning,

5. Reduce food loss and food waste in the Company’s manufacturing processes to zero within 2030.

6. Promote nature-based solutions through responsible sourcing, such as using maize from the area that does not damage the environment, sourcing fish meal materials from legal producers both domestic and overseas to produce aquatic feed with international traceability practice, as well as biodiversity protection through conservation, protecting, restoring watershed and mangrove forests and increasing green area around factories, which now already achieved over 10,000 rai.

CP Foods is committed to mitigating impacts and protecting the environment along with its sustainable strategies through circular economy principles. To the strategies, in 2020, the company achieved operational goals to support global conservation approaches, such as reducing water withdrawal per production units by 36% in 2020 compared to base year 2015, utilizing reused and recycled water accounted for 42% of total water consumption. Moreover, the company’s food plastic packaging are reusable or recyclable or upcyclable or compostable reached 99.99%, reducing greenhouse gas emissions by more than 580,000 tons carbon dioxide equivalent. The successful of lower carbon emission derived from increasing energy efficiency and promoting renewable energy throughout the supply chain.

“The world is facing a major health crisis from the covid-19 pandemic and climate change that affect global economy and society to step forward slowly. We all need to work together to balance of nature sustainability. As one of the world’s leading integrated agro-industrial conglomerate, CP Foods strives to be a part of ecosystem restoration to ensure sustainable food security missions,” Mr. Wuttichai said.

World Environment Day 2021: Village Grocer and B.I.G. aim to foster a plastic-free future with over 44,000 reusable produce bags

By
Tan Heng Hong
-

The campaign aims to drive shoppers to use reusable produce bags for fruits and vegetables to foster a more sustainable way of shopping and further reduce single-use plastics

KLANG VALLEY: Village Grocer and Ben’s Independent Grocer (B.I.G) have launched a new campaign to combat single-use plastic pollution, in conjunction with the World Environment Day celebration. The campaign involves introducing the usage of reusable mesh produce bags to replace the plastic produce rolls that shoppers frequently use for weighed products.

Over 44,000 reusable produce bags will be distributed in June to drive shoppers to use the bags for their fruits and vegetables. Shoppers who spend more than RM250 at the supermarkets can redeem a reusable produce bag made of cotton using the BITES loyalty application.

“Through this campaign, we hope to see a significant reduction of plastic produce bag consumption in our stores. We encourage our shoppers to take part in this campaign and use the produce bags to carry their fresh produce items and we will be rewarding them with 20 Bites points (equivalent to 20 cents) each time they do so.

It is not an easy task to change this habit as plastic bags have been incorporated into almost every aspect of our lives, making us more comfortable. But we need play our part in reducing the amount of single-use plastic usage, contributing to the circular economy, and educating our shoppers to foster sustainable lifestyle for the betterment of our environment” said Geoff King, Chief Executive Officer of The Food Purveyor (TFP) – operator of Village Grocer and B.I.G.

Malaysia has been ranked 8th among the top ten countries with mismanaged plastic waste in the world. A study estimated that Malaysia had produced 0.94 million tons of mismanaged plastic wastes, of which 0.14 to 0.37 million tonnes may have been washed into the oceans1.

He added combating single-use plastic pollution is just not the Government’s responsibility, however, it is also the duty of all sectors alongside the Government. TFP is firm on its commitment to convert customers away from single-use plastic packaging and to adopt sustainable bag solutions for fresh produce. This initiative is a part of the company flagship environmental sustainability goal “Plastic-Free by 2023” which aims to eliminate all single-use plastic from its business operation before the end of 2023.

Since early last year, TFP has stopped implementing 20 cents plastic bag charge, eliminated single-use plastic carrier bag usage in Village Grocer and B.I.G. and managed to eliminate the need for 6 million plastic carrier bags a year. Joining this initiative is BSC Fine Foods which recently switch-off the offering of single-use plastic bags at checkout counters since 1st June 2021.

This initiative also contributes directly and indirectly to the United Nations Sustainable Development Goals (UN SDGs) particularly SDG14 – Life Below Water.

Source:

https://www.kasa.gov.my/resources/pelan-halatuju-plastik.pdf

Improved Insurance Scheme for all foodpanda Delivery Partners

By
Tan Heng Hong
-

Malaysia, June 11, 2021 – As a mark of its continued commitment to the health, safety and well-being of riders, foodpanda Malaysia together with PolicyStreet today announced an all new and improved insurance scheme that offers double the protection for delivery partners in the event of any unforeseen circumstances.

Partnering once again with PolicyStreet, a leading insurance technology company, this newly introduced insurance scheme was specially curated to enable all active riders to be covered automatically for free. This method of pay first and claim later will provide riders with protection throughout their working hours and is a significant upgrade from the previous insurance protection plan.

Sayantan Das, Managing Director, foodpanda said that the riders are the backbone of the company and deserve the best protection for all the sacrifices they make day to day in delivering joy to the nation at a time where the nation depends on it.

“foodpanda is always looking for new ways and opportunities to ensure the health, safety and well-being of riders are well taken care of. Our riders are constantly facing unpredictable weather and road conditions, hence we would like to remind them that they are a priority to us and we are committed to providing them with the best insurance scheme so they have peace of mind when on duty,” he said, adding that the company emphasizes on an environment that is safe and secure.

“We are grateful to have PolicyStreet on board with us as our insurance partners. Rest assured we have a very reliable process and procedure in place, should the need for claims arise. Together, we are ready to ensure a safe and successful ride for all,” added Sayantan.

Claims of up to RM100,000 could be made in the event of one’s untimely demise or permanent loss of ability. Besides that, riders would also be entitled to claims of up to RM2,500 for any medical cost and hospital income of RM40 a day for a maximum of 30 days.

Commenting on this improved insurance plan, Yen Ming, Chief Executive Officer of PolicyStreet said, “We are excited and honoured to be the official insurance partner for foodpanda Malaysia and look forward to providing all their riders with this new and improved insurance plan. We strive to continuously innovate and curate insurance policies that provide the absolute best protection for foodpanda and its riders.”

To ensure a smooth and efficient process, riders are encouraged to have all the relevant and necessary documents for insurance claims. Some of the documents required include official medical records and receipts as well as the official police report and a copy of the rider’s IC for identification purposes.

On a separate note, foodpanda riders are also entitled to a special insurance scheme for COVID-19. Claims of up to RM300 can be made for those who are required to undergo quarantine and up to RM5,000 in the event of an untimely demise. Together, we are all about #RideSafePandas

For more info on this new insurance scheme or the procedure for claims, please visit https://www.pandariders.my/skema-insurans-foodpanda

South Korean convenience store chain emart24 coming to Malaysia

By
Tan Heng Hong
-

The South Korean convenience store (c-store) chain emart24 is set to enter Malaysia, which will make emart24 the second Korean c-store in the country after CU.

“Click here for the special Minimeinsights-curated tour of the first emart24 outlet in Bangsar South.”

According to Korean news report, Shinsegae Group’s E-Mart signed an agreement with United Frontiers Holdings (UFH) to grant the latter the franchise rights to emart24 in Malaysia. UFH is a company controlled by Tan Sri Pang Tee Chew of Mamee-Double Decker.

emart24 is currently the fourth largest c-store by store network in South Korea with 5,165 outlets at the end of 2020. CU is number one at 14,923, followed by GS25 with 14,688 and 7-Eleven with 10,501.

MAMEE already has an existing relationship with Shinsegae to produce halal foods for the global market.

Emart24 Holdings Sdn Bhd has started hiring one month ago and the new entity has even set up an official Facebook page at https://web.facebook.com/emart24.my.

Both CU and emart24 will need to achieve economies of scale in order to be profitable. CU can piggyback on the existing myNEWS.com’s network including the central kitchen that myNEWS.com has set up with its Japanese partners. In fact, CU is there to help better utilise the production capacity of the ready to eat manufacturing facilities.

Another risk is emart24 shares a rather similar sounding name as Emart, which is one of the largest supermarket chains in East Malaysia.

A wish for emart24 is to replicate the entire emart24 offerings in Korea to Malaysia but this is easier said than done due to the need to ensure the products are halal and suit local taste.

Click here for the special Minimeinsights-curated tour of the first emart24 outlet in Bangsar South.

Tyson Foods Debuts New Plant-Based Products, First Pride™ Brand for APAC in Malaysia

By
Tan Heng Hong
-

Company launches frozen Bites, Spicy Nuggets, and Strips made with plants in Malaysia

KUALA LUMPUR, Malaysia, 10 June 2021 – Tyson Foods, Inc. (NYSE: TSN) is launching a new line of plant-based products in select retail markets and e-Commerce in Malaysia under the brand, First Pride™.

This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and affordable for more people around the world. Tyson Foods is initially launching the products in Malaysia and will roll them out to other markets in the region in the coming months.

Plant-based options have seen a rise in popularity across the region in recent years and have further accelerated during the pandemic. In Malaysia alone, the meat substitute category is growing at 5.3% year-over-year, which shows that consumers are rethinking their health and wellbeing with 75% of consumers open to a more flexitarian diet that includes meat and plant proteins[1].

“We’re thrilled to offer consumers in Malaysia with more high-quality protein choices as they explore flexitarian diets,” said Tan Sun, president, Tyson Foods APAC. “The Asian market is a natural fit for this category with traditional plant-based products like tofu already entrenched in the culture. The key to meeting consumer preferences with new plant-based protein is through innovation and making locally relevant products that taste great, which is our expertise. We’ve also ensured that the products are certified halal by JAKIM for our consumers peace of mind.”

“Our new product expansion delivers on taste and quality, giving Malaysian consumers a modern take on familiar tastes, local flavours and texture. We’re experts in the protein industry with a diverse, multi-protein portfolio and have the capabilities to produce great tasting plant-based products.”

The initial launch will introduce frozen Bites, Nuggets and Strips made with plants to consumers in Malaysia. The innovations are halal certified by JAKIM and made with regionally sourced ingredients including bamboo fibre, soy protein and wheat protein.

Alternative proteins could account for 11% of the global protein market by 2035[2]. While the category in Asia is still growing, APAC retail sales of meat substitutes reached $16.3 billion in 2020 with expectations to hit over $20 billion by 2025, according to Euromonitor.

“We’re excited to expand our internal capabilities globally as we build our portfolio of loved plant protein brands,” said David Ervin, vice president of alternative protein for Tyson Foods. “Our global culinary network and scalability positions us well to replicate the success we’ve had in the U.S. in Asia Pacific and provide consumers with great tasting plant protein options.”

A firm favourite and household name in Malaysia, First Pride has been in the market for nearly 15 years serving consumers with high-quality and tasty chicken, beef, and fish products. The products are available at major retail stores in Malaysia, including Giant, and Tesco, and online with MyGroser and PandaMart and will come in 420g bags priced at RM19.90. While the products will initially be available in retail stores, there are plans to offer the plant-based innovations for foodservice customers in the region later this year.

“We’re committed to Malaysia and as protein consumption of all kinds continue to grow in the region, we intend to grow with consumers and be the leader across all proteins,” said Tan Sun. “Our plant-based launch will complement our existing assets across Malaysia, Thailand and Australia where we offer a range of products from poultry to beef.”

About First Pride

The First Pride™ brand is a household name in Malaysia and has provided innovative frozen chicken, beef, and fish products to consumers for nearly 15 years. Found on top shelves in all major hypermarkets, the brand prides itself on consistently providing premium quality products. All First Pride™ products are halal certified. Visit TYSONFOODS.COM.MY to learn more.

[1] Consumer Insights, Good Food Institute

[2] Alternative-Protein Market to Reach at Least $290 Billion by 2035, Boston Consulting Group. March 2021

Bee Here for Good deals with HoneyWorld’s Livestream

By
Tan Heng Hong
-

Celebrate the endless fun that is BHG Online’s first birthday with HoneyWorld! Coming to you via Facebook Livestream, prepare for some un-BEE-lievably sweet and exclusive deals, giveaways and promotion codes.

Whether it is your first time trying these natural products or a long-time honey enthusiast, join us on BHG Singapore’s Facebook Live on 11th June 2021, from 8 – 9pm for some un-BEE-table savings!

BEE part of the fun, and enjoy over 60% in savings for Raw Honey and Manuka Honey products!

Partake in some livestream action and win some sweet prizes, courtesy of HoneyWorld. BHG cares for your BEE-auty, both inside and out. Tune in to the livestream this Friday, 11th June at 8pm to cop all the deal

Stronger Immunity Smarter Future, The New Improved AptaGro From Danone

By
Tan Heng Hong
-
Ms. VERA SAW, Country Manager - Malaysia and Singapore, Danone at the launch of the new and improved AptaGro
  • Formulated with ActiveDuoBio+, AptaGro is the only growing up milk formula in Malaysia with 1 Billion Probiotics*
  • Unique mix of Prebiotics and the Highest DHA

10th JUNE 2021, KUALA LUMPUR – Danone, a leading food and beverage company specializing in nutritional products in Malaysia has launched a new and improved version of its leading milk brand AptaGro.  Backed by over 40 years of pioneering research, AptaGro is Danone’s most advanced growing up milk formula in Malaysia. With a sharp focus on the importance of supporting immune system in children from a young age, the improved AptaGro is formulated with ActiveDuoBio+. It is the only growing up milk formula in Malaysia with 1 Billion Probiotics^, unique mix of Prebiotics GOS/lcFOS (9:1) and highest DHA** (Docosahexaenoic Acid).

The brand’s ambition has always been for children to have a ‘Strong Smart Start’ and supports parents to raise resilient children which they have shown through their various endeavours to educate and empower parents with different initiatives such as their 24-hour careline, education articles and their constant innovation of well-loved products such as the new and improved AptaGro. AptaGro works to support the child’s growth and development, backed by a toddler study in Europe and Asia2. It also contains the highest DHA** – a nutrient that is essential to a child’s brain and learning development, which helps in meeting international expert recommendations3.

Commenting on the launch of the product in Malaysia, the newly appointed Country Manager, Danone, Malaysia, Vera Saw, said, “At Danone, we believe that a healthy start plays a pivotal role in determining the success of a child’s future. Since immunity has become a priority, and resilience a crucial quality in today’s world, Danone endeavours to support parents in their journey to adopt healthier eating and drinking choices for their toddlers and has been chosen more than 2 Million times by mums in South East Asia1.”

“At Danone, we think about both the child and parent which is why we’ve established the 24-hour careline for parents to call in when they need assistance or further explanation on the product. We believe in demonstrating our commitment to parents and this starts with giving them the knowledge they need to make the best choices for their children. The improved and scientifically formulated AptaGro has the ambition to nurture a child’s stronger immunity and sharper mind so that parents can confidently expose them to the world, to build his/her resilience. At AptaGro we hope that our scientific progress meets every parents’ and child’s needs. It comes from Europe’s No 1* Company in Milk Formula for Children and is backed by strong science that works to provide your child with our best, so that they can be ‘One Step Ahead!” she added.

Based on the study on 767 Asian and European toddlers, who were split into the two groups of growing up milk – with prebiotics and Long chain Polyunsaturated Fatty Acids (LcPUFAs) and without prebiotics and LcPUFAs, to determine the significance of incorporating prebiotics in children’s daily nutritional intake. Results showed that 23% of children who were drinking growing up milk with prebiotics and LcPUFAs had 0 episodes of infections, while only 17% of children who drank growing up milk without prebiotics and LcPUFA had 0 episodes of infections2.

“A child’s life is vital for the development of their organs and immune system. As a brand that provides 1 Billion Probiotics^, unique mix of Prebiotics GOS/lcFOS (9:1) and Highest DHA**, AptaGro is confident with the science behind their formulation may give a child the kickstart that they need in life.” Vera further added.

This improved AptaGro has been tried and validated by mums in South East Asia and is reported in an independent survey by Home Tester Club (HTC) which has shown that 100%# of mums believe that AptaGro’s combination of Prebiotics and Probiotics and important nutrients provide good nutrition that help support their child’s immune system4.

1 Referring to brands under Danone Nutricia Early Life Nutrition, estimates based on Kantar Worldpanel Division’s survey across 3,700 mothers with child aged 1-3 years old in Indonesia, Thailand and Vietnam Ho Chi Minh and Hanoi between January and December 2019

2 , 3 Chatchatee, P., Lee, W., Carrilho, E., Kosuwon, P., Simakachorn, N., Yavuz, Y., Schouten, B., Graaff,  P. and Szajewska, H., 2014. Effects of Growing-Up Milk Supplemented with Prebiotics and LCPUFAs on Infections in Young Children. Journal of Pediatric Gastroenterology & Nutrition, 58(4), pp.428-437.

4 Survey conducted by Home Tester Club between 18th Sept 2020 and 30th Oct 2020 

5 Euromonitor International Limited, Packaged Food 2021ed, Groupe Danone in the growing up milk formula category (for children aged 13 months onwards), value sales RSP, 2020 data. Nutricia part of Groupe Danone

* From 100mg powder

** Each 100g of AptaGro contains 101mg DHA, ranking highest among all milk growing milk powder brands in Malaysia, as of April 2021

 

Cadbury Dairy Milk Contributes RM80,000 To Create a Meaningful Raya for 1,100 Low Income Families

By
Tan Heng Hong
-

Cadbury Dairy Milk Collaborates with Food Aid Foundation to  Distribute Essential Food Items to More Than 4,000 Beneficiaries

KUALA LUMPUR, 04 June 2021 – As the COVID-19 pandemic continues to challenge our routine and norms, many lower income families continue to be left vulnerable, especially as they are faced with limited resources to provide for themselves and their families. The unpredictability of the situation has also dampened hopes of celebrating Raya with family and friends.

In this time of need, Malaysians have banded together to show that There Is Goodness In Everyone with many reaching out to the community in need either by making donations to their local charity, or extending support by contributing essential necessities. Inspired by this act of kindness and generosity, Cadbury Dairy Milk, the leading confectionery brand under Mondelez International has collaborated with the Food Aid Foundation to be part of their movement to bring relief to those experiencing the negative impact of COVID-19.

This Ramadan, Cadbury Dairy Milk rallied Malaysians to bake from the heart with a campaign aptly themed Kuih Raya Dari Hati. Malaysians were invited to recreate classic kuih raya recipes that are infused with the deliciousness of Cadbury Dairy Milk, such as Chocolate Cake Batik, Cadbury Cheese Biscuits, Cadbury Almond London, Cadbury Chocolate Tarts. They then shared their photos on social media with the hashtag #KuihRayaDariHati where each post contributed to a special Raya Care Pack that consisted of essential items, duit raya and homemade Cadbury Dairy Milk Kuih Raya being gifted to the 500 low income families, coordinated by Food Aid Foundation. 

The campaign directly benefited more than 4,400 beneficiaries coming from 1,100 families with a total contribution of RM80,000 in-cash donations to Food Aid Foundation in support of their community programme. RM30,000 of the contribution was a result of the Cadbury Dairy Milk and OREO partnership with 99 Speedmart where RM0.50 of each purchase of two Cadbury Dairy Milk share bags or two OREO packets were allocated for this initiative. The contributions focused on supporting single mothers and their children and low-income families.

“We are living in unprecedented times that have called for us to unite and learn together on how we can keep our families and loved ones safe, healthy and supported at this time. We are grateful to everyone that participated in the #KuihRayaDariHati initiative and we’re delighted that the collective efforts have created a meaningful Raya for the beneficiary families. We would also like to express our immense gratitude to Food Aid Foundation who work endlessly in support of the communities,” said James Kane, Managing Director of Mondelez International, Malaysia and Singapore.

This donation is a continuation of Cadbury Dairy Milk’s initiative in May 2020 to reach out to low income families by contributing much needed essential items during the initial outbreak of COVID-19. 

Noor Amilan Che Azmi, a single mother and one of the beneficiaries shared, “In normal circumstances, we would visit our families and friends to celebrate Hari Raya, but this year it was different. Thank you for the thoughtful Care Pack, duit raya and kuih raya, as a little means a lot for my family and I.”

“This year’s Raya celebration is certainly not the same, but I’m very thankful for the kind gesture to make it a bit more festive for my children,” added another beneficiary, Puteri Yong Suri.

Food Aid Foundation is a non-profit organisation and a community food bank that aims to optimise food excess by collecting and distributing it to people in need, such as welfare homes, soup kitchens, refugee communities, Orang Asli and many more.

For more information on Cadbury Dairy Milk Malaysia, check out https://www.facebook.com/CadburyMalaysia. To learn more about the efforts of Food Aid Foundation, visit their website foodaidfoundation.org/ or facebook.com/foodaidfoundation. 

5-hour ENERGY shot has the latest Cool Mint Lemonade flavour, available in NTUC FairPrice

By
Tan Heng Hong
-

5-hour ENERGY shot is now available in Cool Mint Lemonade flavour. The latest flavour and two existing ones Orange and Peach can now be found in selected NTUC FairPrice outlets.

From now until 30 Jun 2021, purchase SGD 6 worth and participate in the staycation lucky draw. Participate at https://bit.ly/3uLdxhn.

Enjoy the refreshing taste of sweet lemonade with a hint of cool mint packed with vitamins B3, B6, and B12 to help you feel alert and energised for hours – all with zero sugar and just four calories.

Edelweiss: Bringing The Freshness Of The Alps To Malaysia

By
Tan Heng Hong
-

HEINEKEN Malaysia introduces new premium wheat beer Edelweiss; an easy-to-drink modern wheat beer born in the Austrian Alps, made with all-natural ingredients to deliver a refreshing finish & subtle fruity aftertaste. Available now across Peninsular Malaysia in bottles, cans and on draught

KUALA LUMPUR, 9th June 2021 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught.

Easy-to-drink with a refreshing finish and a subtle, fruity aftertaste, Edelweiss is a smooth wheat beer with a golden hue and a natural cloudiness. It is available fresh on draught in selected bars and restaurants, using the unique and innovative Edelweiss Blade draught machine. Stylish and beautifully-designed, the new Edelweiss Blade machine is a countertop draught dispenser which serves Edelweiss at a crisp Alpine temperature of 2°C.

Edelweiss is also available in 330ml bottles and new, ‘sleek’ 330ml cans. Taller and more slender than a traditional beer can, the Edelweiss sleek can’s fresh modern look reflects the Alpine spirit of one of Europe’s best-loved wheat beers.

Edelweiss’ brand position, Feel the Alps, is a further nod to Edelweiss’ authentic origins. The product aims to give beer drinkers a taste of the freedom, excitement and playfulness of life on the Alps – from the subtle fruit and floral notes, evoking feelings of walking through lush mountain valleys, to a smooth, cool finish like freshly-fallen snow.

Edelweiss offers a fresh, contemporary twist to a centuries-old wheat beer. Born in the snow-capped heights of Austrian Alps, near the city of Salzburg, Edelweiss’ traditional heritage can be traced back to the 17th century. It remains one of Europe’s best-loved wheat beers, and has found countless fans throughout Asia among drinkers seeking an exciting new taste experience. 

Pablo Chabot, Marketing Director at HEINEKEN Malaysia said: “Edelweiss has a distinctive golden cloudiness and delicious fruity aftertaste. But it is about more than just great taste. It has this crisp, cool bite that leaves the drinker feeling refreshed. We have crafted this wheat beer to capture the spirit of the snow-capped peaks of Europe, where Edelweiss was born. We also want to bring people a wheat beer with the freshness of the Alps in every sip, even while they are staying home.” 

Edelweiss is now available for purchase across Peninsular Malaysia. At selected supermarkets and hypermarkets, pick up a 4-pack of 330ml cans for just RM32.50 (RSP), or a 24-pack for RM185.00 (RSP).

For more information about Edelweiss and its availability at participating outlets near you, visit its social media pages facebook.com/edelweissbeer.my and instagram.com/edelweissbeer.my/. To purchase Edelweiss online or to rent the Edelweiss Blade Draught Machine, check out Drinkies app (available on both iOS and android) or www.drinkies.my. Edelweiss is for non-Muslims aged 21 and above only. Enjoy responsibly. Do not drink and drive. 

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