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Roots micro roastery showcases new coffee capsule, concentrated cold brew

Roots, a cafe and a micro roastery, in Thailand has introduced Roots coffee capsule, which is compatible with Nespresso. The key highlights of Roots coffee capsule is the use of specialty Thai coffee and the coffee capsule itself is biodegradable and compostable.

Apart from the coffee capsule, Roots has also made available concentrated cold brew (750ml/1.5L) for home barista. Roots created the cold brew using blends from Ban Khun Lao seeds, Chiang Rai province and Doi Wiang seeds, Chiang Mai province to deliver a more intense flavour.

There is also a limited edition New Frontier of Robusta Coffee by P’ Kaleb. Kaleb Jordan is a coffee producer and a missionary born in Nan, Thailand. The latest coffee product, available to 100 sets only, offers consumers with a chance to discover the infinite world of Robusta coffee through yeast fermentation.

Meanwhile, the Roots Cold Brew Black is now in 1.5L and is priced at THB 480.

CafeCap launches Signature series coffee capsule, cold brew concentrate

Thailand’s CafeCaps, the maker of coffee capsule system in Thailand, has launched Nespresso compatible Signature series coffee capsules.

The Signature series feature coffee beans from major coffee growing regions including Colombia, Peru, Mexico, Honduras, Ethiopia and Brazil.

Colombia: medium dark blend
Tasting notes: vanilla, grapefruit, apricot, milk chocolate and sweet tasting notes)

Honduras: a medium dark blend
Tasting notes: caramel, milk chocolate, lime and tangerine and red apple tasting notes)

Peru: a medium dark blend
Tasting notes: maple syrup, creamy fruity and sweet chocolate tasting notes

Brazil: a medium dark blend.
tasting Notes: nut, chocolate with soft acidity

The price is 10 caps/ box: THB 200

CafeCaps’ coffee capsules are biodegrable and compostable.

The brand has also launched Cold Brew Concentrate (1L/3L) to make your favorite drink at home. The Cold Brew Concentrate is bew from 100% arabica Thai blend, whichgives a strong and tasty aroma to your drink.

Click here to purchase on CafeCap’s official store on Shopee Thailand.

 

New Tropicana Slim Sambal Terasi is lower in sodium

Indonesia’s Nutrifood has recently released Tropicana Slim Sambal Terasi targeting consumers who want to live a healthier life. The sambal is low in sodium making it ideal for people with hypertension. It is also safe for those with diabetes as there is no addition of granulated sugar.

We see more emphasis in Indonesia now not only lowering the sugar content but also reducing the in sodium content in food as salt is a silent killer.

SETHLUI.COM ANNOUNCES SL100 AWARDS RECOGNISING TOP RESTAURANTS AND HAWKERS IN SINGAPORE

The awards will draw from top culinary experts and editorial recommendations as well as consumer nominations for an inclusive list of must-visit dining destinations

18 June 2021, Singapore – Known for honest, balanced food reviews, SETHLUI.com announces the first-ever SL100 Awards slated for September 2021, which will recognise the 100 most-recommended restaurants and hawker stalls in Singapore. The SL100 was created to give the public a quick and comprehensive reference for where they can find good food while also helping to raise awareness for Singapore’s top culinary talents, even more important during a particularly challenging year for the hospitality industry. Covering a wide range of venues, the SL100 list will feature an even split of 25 categories each across restaurants and hawker stalls (see Appendix for full list of categories).

Spanning a variety of food categories including Western and regional Asian cuisine, the awards will recognise the best of savoury and sweet dishes such as burgers, chilli crab, ramen, souffle pancakes, and more. Restaurant experts Chef Bjorn Shen (Chef-Owner of Artichoke Singapore), Dr Leslie Tay (Founder of ieatishootipost), and Veronica Phua (former Burpple ambassador) will identify a list of nominees along with insights from SethLui.com’s editorial team. This list will be narrowed down to the top three selections per food category, followed by unannounced tastings done by the SethLui.com team to pick the final two winners for each.

For the hawker categories, preliminary nominees have been chosen based on recommendations from SethLui.com’s editorial team and other public sources. From Laksa to Prata, Briyani to Ban Mian, the hawker categories span a range of dishes and styles of cuisines to cover Singapore’s celebrated favourites. A part of Singapore’s culture deemed so significant it has been added to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, hawker food is widely known and loved as being accessible to all – which is why the hawker categories are all open to public voting through SethLui.com’s Facebook group, Food Appreciation & Events Club Singapore. With 24,000+ food-loving members who consistently share top recommendations, relevant articles and news, the Facebook group offers a platform for the public to get involved and share their opinions. Based on public votes, which may be cast through Wednesday, 30 June, the list will be narrowed down to the top three hawker stalls in each food category followed by unannounced tastings by SethLui.com’s editorial team and judges from the F&B community to choose the final two winners for each category.

Stay tuned for more details on the SL100 Awards on SethLui.com, and join the group on Facebook to have your voice heard in the public hawker nominations. The full list of winners will be announced in September 2021.

Homegrown Halal QSR Chain, Marrybrown Chosen as Malaysia Pavilion’s Official Cafe Operator For Upcoming Expo 2020 Dubai

MALAYSIA, 18 JUNE 2021 – Malaysia’s largest homegrown Halal quick service restaurant chain in the world, Marrybrown is bringing Malaysia’s name and all that it represents on good food and even greater service worldwide with now to be the official Malaysian Pavilion official café operator for World Expo 2020 held at Dubai from 1st October 2021 till 31st March 2022!

Known for always introducing ‘something different’ throughout its 40 years of service, Marrybrown will be bringing Malaysian goodness to this expo through their signature local delicacies such as Hidangan Kebanggaan Malaysia Nasi Lemak MB; Nasi Kari Ayam; Teh Tarik; crispy chicken and many more that are guaranteed to tantalise international taste buds as it has for Malaysians.

“Part of what makes Malaysia a unique country apart from our diverse cultures is none other than our scrumptious food. We are extremely proud to have been selected to showcase to the visitors of the expo our Malaysian pride through a gastronomic adventure of Malaysia’s local delicacies,” said Dato’ Joshua Liew, Chief Executive Officer of Marrybrown.

Currently celebrating its 40th Anniversary, Marrybrown decided that in their 40th year they would like to bring their fans Around the World by introducing them delicacies from countries across the ocean while still catering to Malaysians’ taste bud. By being the official café operator in the Malaysian Pavilion, they are pleased to have this chance to bring Malaysia to those parts of the world as well.

Dato’ Joshua also mentioned that it is his aim to let those in Dubai and from other countries participating in this Expo to experience Malaysia especially in the current times, where travelling to Malaysia (or anywhere else) is not made possible yet. It is also a great chance for Malaysians who were not able to make it home yet get a taste of home in the Malaysia Pavilion.

“While Marrybrown has already been introduced in Dubai with some of our outlets thriving there, we are eager to have those visiting the café to indulge in Nasi Lemak MB, a dish that well represents Malaysians with its fragrant coconut rice mixed with authentic savoury MB style sambal,” added Dato’ Joshua.

Mr. Shamsul Bahar Mohd Nor, Chief Executive Officer of the Malaysian Green Technology and Climate Change Centre (MGTC) and the implementing agency of Expo 2020 Dubai said that visitors can expect to be tempted by the aromatic smell of crispy chicken and other Marrybrown dishes inviting them to stop by for a bite or takeaways, as what Marrybrown is well-known for everywhere.

“Malaysia Pavilion is incredibly happy to have Marrybrown as our café operator to represent our Malaysian identity. Marrybrown is a shining example of a Malaysian business which pioneered fast-food chain franchising in Malaysia and went on to successfully spread its wings globally,” said Mr Shamsul.

Malaysia Pavilion at Expo 2020 Dubai is designed as a “Rainforest Canopy” and themed “Energising Sustainability”. It is located between the Sustainability District and Mobility District at the 438-hectare expo site. The Pavilion will house segments for permanent display and showcases, a business centre, an amphitheatre and retail and café areas.

“We hope that this will be the first of many opportunities to come as we continue our journey of introducing our local homegrown brand globally. We want to be that brand that comes to anyone’s mind who thinks of Malaysia and the brands that they can all be proud of,” concluded Dato’ Joshua.

ABOUT MARRYBROWN

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for the perfect dining experience. Having entered its 40th year, Marrybrown is grateful for the never-ending support of their fans and is determined to continuously serve something different and delicious to all who come across their name.

ABOUT MALAYSIA PAVILION AT EXPO 2020 DUBAI

Malaysia will be among 192 countries participating in Expo 2020 Dubai, scheduled for 1 Oct. 2021 to 31 March 2022. Themed “Connecting Minds, Creating the Future”, the world expo is the first to be held in the Middle East, Africa & South Asia region.

Malaysia’s pavilion is self-built and depicts a Rainforest Canopy. It carries the theme “Energising Sustainability” to capture the nation’s commitment and approaches to sustainable development. It is a net zero carbon pavilion.  Malaysia’s activities during the expo will include permanent displays, showcases, pocket talks, summits and forums, cultural performances, demonstrations and 26 weekly thematic trade and business programmes. The business weeks will be helmed and supported by 22 ministries, 44 agencies and 5 state governments.

The Ministry of Science, Technology and Innovation is the lead ministry for Malaysia’s participation at the mega event. Malaysian Green Technology and Climate Change Centre (MGTC) is the implementing agency.

 

BTS And Coway Inspire Malaysians Towards Life-Changing Sleep

KUALA LUMPUR, 17 June 2021: Another BTS storm has hit Malaysian shores as the international K-pop phenomenon joins forces with the leading Life Solution Company, Coway. Yes! You read right. The global superstar BTS that is currently taking the world by storm is back with yet another exciting collaboration to ensure fans have a good night’s sleep.

Needless to say, this K-pop sensation has already been giving fans a good night’s sleep with their latest chart-topping hit song and album release. Or the fact that their faces and presence have been seen and felt everywhere, enticing the public to dress, eat and embrace daily life like them through various collaborations with other notable brands.

Now, BTS encourages all to experience quality sleep with Coway PRIME Series Mattress − promising a life-changing, BTS-approved sleep to recharge and take on the world every day.

This boy band sensation, who is also Coway’s global brand ambassador, knows how important a good night’s sleep is and together with Coway, they want to ensure everyone can afford to sleep like a superstar! Thanks to Coway’s rental subscription scheme for the PRIME Series Mattress, customers can enjoy five-star hotel quality mattress in the comfort of their homes for less than RM5 per night.

“BTS has won the hearts of many Malaysians and we are on the path to winning their minds and souls by promoting quality sleep for a healthier lifestyle. Together, we can conquer the hearts, minds and souls of both the younger and older generations through the language of music and a well-deserved luxurious sleep!” said Kyle Choi, Managing Director of Coway Malaysia.

Just like how BTS values the quality of their music, Coway values the importance of quality sleep; as a bed is the one place where you can feel comforted, secured and rested especially after a long day. During this unprecedented time where most are homebound, it is more crucial than ever to own a bed like the Coway PRIME Series Mattress, the first premium mattress rental with regular care service.

This mattress is a perfect hybrid mattress as it is a combination of only the best materials for an excellent holistic sleeping solution. It has the five-zone pocket spring, 100% natural latex, memory foam, coconut fibre, foam and anti-static fabric.

Aside from that, the Coway mattress also strives to help customers ensure the optimum level of sleep hygiene with its Coway Mattress Care Service and the changeable topper. The Sleep Foundation suggests changing one’s mattress every eight years but with the Coway Mattress Care Service, sleep hygiene is maintained in a cheaper and smarter way.

Just like the BTS seven-member band, Coway’s thoughtful and comprehensive mattress care service comes with 7–steps and is performed by professional Homecare Technicians once every four months. It is done using only the latest hi-tech equipment to clean and care for the mattress and includes dust level measuring, frame cleaning, frame wiping, side edge cleaning, mattress cleaning, dust mite repellent and UV sterilisation.

“As the saying goes, sleep is not a luxury but a necessity. Ensuring good sleep hygiene in this day and age is also a life-saving necessity. At Coway, we are determined to change the lives of our community − basically translating to a Healthier Environment, for a Happy Nation!” he added.

So, be sure to sign up for Coway’s mattress care services because it is time to protect your family and change the way you sleep forever! More information about this BTS and Coway mattress collaboration can be found at Coway Malaysia’s YouTube channel or website.

How marketplaces are enabling direct-to-consumer brands to succeed

DTC sales as a % of total sales revenue for Nike, Under Armour, Adidas

The rise of direct-to-consumer (DTC) in retail is often seen as a competitive threat to e-commerce marketplaces. After all, with an increasing number of big retailers adopting a DTC strategy, it would appear that marketplaces would begin to occupy a less prominent position in the e-commerce landscape.

Contrary to this widely held assumption, however, Parcel Monitor and iPrice’s latest study has found that many DTC retailers are increasingly utilising e-commerce marketplaces as a crucial pillar of their DTC strategy. This is because marketplaces enable them to reach out to a larger consumer base, especially in countries where brands experience a smaller retail footprint.

The shift from traditional retail to direct-to-consumer

Despite facing a 38% dip in revenue due to pandemic-induced store closures, Nike’s sales bounced back in August 2020 thanks to its DTC business which saw its online sales increase by 82% up from last year. Similarly, Under Armour’s wholesale revenue fell 25% in 2020, while DTC sales rose 2% driven by a 40% gain in e-commerce sales.

With Adidas targeting to hit 50% DTC sales by 2025, combined with strong e-commerce demand trending upwards during the pandemic, the trend towards DTC is unlikely to lose momentum in the coming years.

The DTC trend vis-a-vis the role of marketplaces in Southeast Asia

For this analysis, Parcel Monitor and iPrice looked into the e-commerce traffic data for the three international sports retailers above in Singapore, as one of the most developed cities in Southeast Asia, and Indonesia, as the largest e-commerce market in the region.

iPrice’s price comparison platform showed a 329% and 56% increase in Google impressions for Under Armour in Singapore and Indonesia respectively. These upward trends were also observed for Adidas and Nike in both Singapore and Indonesia.

As consumers conduct their own price comparisons, marketplaces have increased in popularity in Southeast Asia. Last year, Shopee, Lazada, and Tokopedia’s platforms collectively reached over 500 million web visits.

DTC brands have caught onto the marketplace trend; they responded by partnering with these platforms and setting up official e-commerce storefronts to expand their presence on marketplaces.

For example, both Shopee and Lazada, leading marketplaces in Southeast Asia, are partnering with retailers to make their products more accessible to consumers in the region. For instance, the announcement of Lazada’s partnership with Nike last November aims to allow Nike to directly retail to consumers in this region. Likewise, Shopee is working with Sulwahsoo and its parent firm to allow them to directly retail to consumers in this region.

The birth of official stores in marketplaces like Shopee and Lazada

Marketplaces like Lazada and Shopee have dedicated spaces, LazMall and Shopee Mall, that feature a collection of official stores. Official stores are retailers or sellers of brands that have been verified by marketplaces themselves, ensuring consumers of the authenticity of branded products. From iPrice’s research, we found that the percentage of brand products in marketplaces from official stores range from just 4% to over 20%!

In the past, marketplaces were typically dominated by small local and international businesses. Today, marketplaces look completely different with big name brands occupying a significant presence. For instance, based on iPrice’s research, there were more than 1,000 Under Armour Official Store products listed on Lazada and Shopee Singapore alone as of April this year!

Brand Country No. of official store products in Lazada and Shopee
Adidas Singapore > 1,500 products
Indonesia > 1,200 products
Under Armour Singapore > 2,000 products

No. of Official Brand products in top marketplaces Shopee and Lazada as of April 2021
(Data Source: iPrice Group)

What this shows is the ever-changing landscape of marketplaces and the crucial role they play in driving the sales of huge DTC brands. Marketplaces present immense opportunities for not just small businesses, but also for some of the biggest retailers in the world, serving as an integral component of the DTC strategy.

Indeed, with the end-to-end value provided by marketplaces that range from marketing to logistics support, brands cannot afford to pass on marketplaces.

“Lazada’s partnership with marquee brands offers premium and personalised shopping experiences to our customers. LazMall provides a trusted platform that complements business strategies. For example, our bold compensation and returns policy guarantees product authenticity and assortment quality. Combined with access to our comprehensive logistics ecosystem, brand partners can scale their commerce operations sustainably,” said James Chang, Head of Strategic Accounts and Retail, Lazada Group.

Marketplaces are growing stronger than ever, especially in Singapore and Indonesia

In 2020, Shopee and Lazada’s experienced record-breaking Singles’ Day sales numbers that surpassed their performances in 2019. As 200 million items were sold in one day on Shopee, and $11m in sales poured in on Lazada within the first 100 seconds of the event, marketplaces are vital platforms that enable brands to capture huge growth opportunities.

Comparing Q1 2021 with Q1 2020, the top three e-commerce marketplaces in Singapore and Indonesia experienced a 65% increase in web visits. At this rate, the top e-commerce marketplaces in both countries may grow above last year’s web visits.

Website traffic visits of top 3 marketplaces in Singapore and Indonesia in 2020. Website traffic visits increased by 25% and 33% from H1 to H2 in Singapore and Indonesia respectively.)

In fact, the increase in users using e-commerce marketplaces far exceeds this, given that a significant number of consumers use mobile apps to make purchases due to the high mobile penetration rate in the region.

It is no wonder why DTC brands are drawn to marketplaces as they can tap these millions of users (particularly during mega sale events like Singles’ Day), significantly expanding their reach to consumers in the region and doubling down on their DTC sales.

About iPrice Group

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely; Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong.

Currently, iPrice compares and catalogs more than 6 billion and receives about 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

About Parcel Monitor

Parcel Monitor is the global knowledge-sharing community dedicated to E-Commerce Logistics for retailers, logistics carriers, and end-consumers. Join now for the latest news, data-driven insights, and hottest events for all things e-commerce and logistics.

Nutrifood joins the oat milk trend in Indonesia

Indonesia’s Nutrifood has finally joined the oat milk bandwagon with the launch of Tropicana Slim Oat Drink. This marks the entry of a large local food and drink player into the oat drink segment.

At the moment, the oat milk segment is dominated by imported brands and local players like Oatmu.

Tropicana Slim Oat Drink (190ml) is available exclusively at Nutrimart on Shopee Indonesia. The beverage is described as free from sugar, low in fat and is a source of fibre and calcium.

Tropicana Slim Oat Drink comes with a vanilla flavour to make it palatable for Indonesian consumers. The drink is also said to lower the risk of diabetes and cardivascular disease, improves the digestive system and helps with weight management.

There is no mentioning of sustainability as health-related claims are more important to promote oat milk in Indonesia.

The price is IDR 9,300 (USD 0.65) per unit, which is more expensive than other flavoured UHT milk (eg Indomilk UHT Vanilla at IDR 3,990).

Coca-Cola joins forces with Five Star Business to serve ‘Coke’ alongside Five Star food

Thursday 17 June 2021 –  The Coca-Cola system in Thailand, which comprises ThaiNamthip Ltd., HaadThip plc., and Coca-Cola (Thailand) Ltd., has entered into a partnership with Five Star Business, Charoen Pokphand Foods PLC (CPF), that is set to delight Thai consumers by combining Five Star food products with ‘Coke’ beverages.

This partnership combines the stregths of Five Star Business, the popular food franchise market leader, and Coca-Cola, the leader in the soft drinks market in Thailand, offering marketing activities to promote excellent value and enhancing the taste of a meal by combining it with a refreshing ‘Coke’.

Mr. Tanaporn Khositaphai, Senior Vice President – Commercial of ThaiNamthip Ltd., said: “Responding to ever-changing consumer needs is one of the key business commitments of Coca-Cola and that’s why the company focuses on developing innovative, world-class products and a wide range of experiences, allowing ‘Coke’ to become a refreshing drink that elevates the taste of every meal. In addition, we are continually working to provide consumers with convenient access to our products across different channels. The partnership with Five Star Business represents significant synergy that will help expand the customer base and grow the business for both brands. With our combined years of experience and business success, Coca-Cola and Five Star Business will bring exciting marketing and promotions to happy customers, highlighting the pairing of refreshing ‘Coke’ and delicious Five Star food.”

Mr. Sunthorn Jaksukan, Senior Vice President, Five Star Business, Charoen Pokphand Foods PLC (CPF), said: “Five Star Business is currently the number one popular food franchise in Thailand for 2020[1]. We have been with Thai people for more than 36 years and are able to reach all consumer groups with outstanding food products that are well-known, freshness, safety, and delicious with reasonable prices, along with great service and convenient locations. We have more than 6,000 branches nationwide and more than 1,600 branches abroad. Five Star Business is confident that this partnership with Coca-Cola, the world-class beverage brand, will help expand our customer base. We are confident we can develop great value and marketing promotions that create happiness and deliver a delicious experience to consumers.”

Under this collaboration, Coca-Cola will provide Five Star Business consumers nationwide a great-tasting experience with its popular ‘Coke’ Original Taste. Moreover, both brands are preparing marketing activities to provide consumers with unique experiences, including marketing promotions, consumer communication activities, and promotions with many food aggregators. These include a special offer running until June 30, 2021, where customers can buy a combo set of two original ‘chicken rolls’ with a ‘Coke’ at a special price of 50 baht.

Consumers can enjoy tasty meal and drink combinations from Five Star Business and Coca-Cola today at Five Star franchises nationwide. To get updated news, activities and special promotions of Five Star foods and ‘Coke’ combo sets throughout the year, please follow us at www.facebook.com/cocacolaTH and www.facebook.com/Fivestarbusiness.

 

OREO invites Malaysians to express themselves with OREO cookies, now embossed with letters and emojis to make every moment playful

This year, fans will be extra excited that the new limited-edition letters and emojis embossed cookies now feature more designs, 23 unique varieties to be exact. #SayitwithOREO to win great prizes!

KUALA LUMPUR, MalaysiaJune 16, 2021 /PRNewswire/ — OREO, a much-loved brand under Mondelēz International continues to inspire delightful snacking moments with its iconic cookie sandwich.

This June, OREO is dialling up the fun with the return of its limited-edition embossed cookies, brought back due to popular demand, as shown on social media last year when enthusiastic fans shared their creative fun moments with OREO embossed cookies.

This year, fans will be extra excited that the new limited-edition letters and emojis embossed cookies now feature more designs, 23 unique varieties to be exact. This sets the stage for OREO to spark playful snacking experiences, encouraging consumers to express themselves and ‘Say It With OREO’, beyond the usual words and written text.

“In the current situation where many consumers are keeping safe at home, spending more time with their loved ones and enjoying snacking time together, we hope to energise them with playful ideas while discovering fun ways to ‘Say It With OREO’ with this limited-edition embossed cookies. You can get creative with these OREO cookies to send a message to your loved ones, create a creative acronym such as “JOM”, “WALOA”, or share your message in local lingos – a simple yet exciting ways that ignites playful moments and meaningful connections,” says Arpan Sur, Head of Marketing, Mondelez International, Malaysia and Singapore.

Extending the fun on e-commerce platform, OREO is launching a limited edition ‘Say It With OREO’ fun pack on Shopee, Lazada and Panda Mart with the purchase of 4 multipacks of ‘Say It With OREO’ range. This fun pack consists of Bingo and Hangman game cards that are playable with the 23 designs of OREO letters and emojis cookies. Perfect for sharing with family and friends.

Along with the release of the limited-edition OREO cookies, the brand also announces the kick-off of its #SayItWithOREO nationwide campaign that includes exciting contest. It aims to encourage the creative and playful imagination of consumers through photo contest via WhatsApp. The contest is open from 1 June to 31 August 2021 for everyone above the age of 18x, with prizes worth up to RM100,000, such as laptops, tablets, kitchen appliance and many more. Visit www.SayItWithOREO.com to find out more.

The limited-edition OREO cookies are available in Original and Chocolate variant at all leading retailers, convenience stores and online merchant in the following packaging:

  • 133 grams single pack @ RRP RM3.30
  • 256.5 grams multipack @ RRP RM5.89

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