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Managing Cholesterol with VITAPLUS Benecol

VITAPLUS Benecol® – one bottle a day to help lower cholesterol

Singapore, 29 September 2021     F&N has partnered the renowned Raisio Group from Finland to launch VITAPLUS Benecol® in Singapore. F&N has been at the forefront of advocating the importance of living a healthy lifestyle and Benecol® is a globally well-known cholesterol-lowering functional food brand owned by the Raisio Group of Finland. Benecol® products have been launched in almost 30 countries on five continents. 

Plant stanol ester which is the key active ingredient in all Benecol® products, was acknowledged as one of the ten greatest discoveries in nutrition1. According to leading nutritional researchers, plant stanols are among the few nutritional components that can truly lower cholesterol, a risk factor for coronary heart disease. There are more than 80 independent clinical studies published in scientific peer-review papers offering evidence that plant stanol ester, the active ingredient in VITAPLUS Benecol®, can reduce cholesterol. While plant stanols can be found naturally in some edible plants, mainly in grains but also in corn, fruits and vegetables2, most of these foods contain only trace amounts of it, which means one would have to consume massive amounts to have any effect on cholesterol levels.

Plant stanols reduce the absorption of cholesterol in the digestive tract and this leads to a reduction in LDL cholesterol3. The unique plant stanols in VITAPLUS Benecol® partially block cholesterol, both cholesterol entering the digestive tract with the bile solution and the cholesterol in the consumed food, from entering into the blood.

Each bottle of VITAPLUS Benecol® delivers 2g plant stanols which have been shown to reduce cholesterol, when consumed with a meal. This is supported by studies3 which have shown that plant stanols in VITAPLUS Benecol®products have the greatest effect on lowering cholesterol when consumed with meals rather than on an empty stomach. This means that individuals now have an additional choice beyond a recommended diet and an effective means to lower elevated total or low-density lipoprotein (LDL) cholesterol levels. The recommendation for optimal lowering of cholesterol is one bottle of VITAPLUS Benecol® to be consumed with a meal every day.

Benecol® products with added plant stanols have a history of safe use since 1995. This is backed by clinical studies4, including studies on long-term effects of plant stanol esters conducted for 12 and 18 months durations. Specific safety studies with plant stanol esters have confirmed the safety of this ingredient. Plant stanols are virtually not absorbed into the body. They are excreted rapidly in their intact, unchanged form. 

VITAPLUS Benecol® is dairy and preservative free and halal certified. It does not have any added sugar and comes in two flavours, Strawberry and Orange. VITAPLUS Benecol® Orange is suited for vegetarians and is also vegan friendly. The product should be stored in the fridge between 2 and 5 degrees Celsius and should not be frozen.

VITAPLUS Benecol® is at selected FairPrice stores. VITAPLUS Benecol® is sold in packs of four 70ml bottles, at the Recommended Selling Price of S$7.95.

Ref:

1.     Katan MB et al. Eur J Clin Nutr 2009; 63:2-10

2.     Gylling H et al. Atherosclerosis 2014; 232:346–60.

3.     Gylling H et al. Nutrients 2020,12, 2346

4.     Rosin S et al. Cholesterol 2015:706970

POKKA Launches New Fa-brew-lous Premium Peppermint Mocha

Singapore, 29 September 2021 — POKKA Singapore, Singapore’s leading Ready-To-Drink beverage brand, is bolstering its premium coffee line-up with the unveiling of a limited edition all-new coffee flavour. On 29 September, POKKA Singapore will be launching Singapore’s first and only ready-to-drink Premium Peppermint Mocha Coffee in a bottle (500ml). Peppermint Mocha lovers rejoice as you can now grab your holiday must-haves well ahead of Christmas!

Early Christmas Miracle is Possible with POKKA

Brewed from specially selected gourmet coffee beans, you can expect a freshly brewed, aromatic cuppa from POKKA. The new Premium Peppermint Mocha is the fifth in POKKA’s line-up of ready-to-drink premium coffee selection including the POKKA Premium Milk Coffee, POKKA Premium Milk Coffee (Less Sugar), POKKA Premium Cappuccino, POKKA Premium Mocha.

Whether you are looking to get your caffeine fix or a flavorful thirst quencher, the POKKA coffee range would be perfect for you! Made with no colouring or preservatives and also low in sugar, you can definitely indulge in our coffee range with confidence and have it hot or cold – however you like!

Developed right here in Singapore, the POKKA Peppermint Mocha Coffee is brewed to perfection for the local taste buds. Enjoy 500ml of the creamy, minty and delicious goodness that you have long been waiting for, anytime and anywhere you want! Retailing at $2.40 per bottle, It will soon be readily available in all 7-Eleven stores, for a limited period only.

Coffee Just Got Cooler with POKKA’s Exclusive Metal Straws!

Christmas treats come early this year with POKKA Singapore. Want a touch of ex-straw-dinary to your coffee? Here’s some exclusive deals you shouldn’t miss out on! From 29 September till 26 October, purchase two bottles of Peppermint Mocha from your nearest 7-Eleven stores to redeem an exclusive reusable metal straw set while its stocks last. Go green with every sip of POKKA’s latest drink with your very own reusable straws!

With quality roasted coffee beans and real brews, have a sip of our Peppermint Mocha that is so satisfying and robust that it is a delectable treat any time of the day; from brightening up your mornings to a very much needed cup of perk me up at work. If you’re feeling especially fancy or festive, you can even add a dollop of whipped cream and some sprinkles for garnish to the drink (And of course, pop in our exclusive metal straw for that extra touch)! With the taste and aroma it is easy to see why POKKA’s coffee range is the choice brand for many coffee lovers.

What are you waiting for? Grab a POKKA Premium Coffee for your daily caffeine fix and be sure to try out POKKA’s Peppermint Mocha from 29 September 2021 onwards!

Visit www.pokka.co for more information, our socials for the latest updates.

 

BAWANGCHAJI LAUNCHES ‘BUY 1, GIFT 1’ FACE MASK CAMPAIGN TO AID THE NEEDY

BaWangChaJi Raises Awareness On The Importance Of Quality Masks & Gives Back To Society

PETALING JAYA, 29th September 2021 – Face masks have become a crucial necessity for all Malaysians to stay safe amidst the pandemic. Face masks are being sold immensely everywhere in Malaysia and can be easily purchased online. Unfortunately, many underprivileged people may not have the funds to acquire sufficient quality masks and might be exposed to potential risks.

Prompted by this situation, BaWangChaJi Malaysia has rolled out a ‘Buy 1, Gift 1’ face mask campaign as part of the company’s effort in supporting the community. The idea behind this campaign is to raise awareness on the importance of using quality face masks while also giving out face masks to those in need.


“We are very aware of the impact this pandemic has on the livelihoods of our community, moreso the risk factors on the underprivileged who don’t have sufficient resources to stay safe. We’d like to offer our efforts to spread awareness on wearing quality masks for safety purposes and also do our part in contributing face masks to those in need”, said CEO of BaWangChaJi Malaysia, Jack Chong.                     

BaWangChaJi has produced these 3-ply disposable surgical face masks with EMPRO who manufactures the highest quality face masks using the World’s 1st AEROFIT Technology. This advanced technology manufactures masks that provide comfort as well as the highest protection to users.

These premium face masks are made hypoallergenic graphene free and free from latex and fibreglass which make them wearable for those with sensitive skin. BaWangChaJi face masks are also made lightweight and soft to provide utmost comfort while wearing. The face masks come in boxes of 50 pieces and will be available from the 29th of September onwards at RM 34.90 per box.

For every box purchased, a box of the masks will be donated to a non-governmental organisation (NGO), HOPE worldwide Malaysia who will then distribute these premium and high quality face masks to the needy. The ‘Buy 1, Gift 1’ face mask campaign will be carried out from the 29th of September 2021 until the 31st of October 2021.

BaWangChaJi cares deeply for their employees and customers safety during this pandemic, thus will be allocating these quality face masks for employees to use as well as encourage customers to use quality face masks and support this cause.

“We believe that our online presence and influence will encourage more people to be a part of this good cause because only through a joint effort can we make a real difference”, concluded Jack Chong, CEO of BaWangChaJi Malaysia.

To those who wish to support the ‘Buy 1, Gift 1’ face mask campaign, you may purchase these premium 3-ply surgical face masks per box at all BaWangChaJi’s outlets in Malaysia from the 29th of September onwards. You can also locate all BaWangChaJi’s outlets here. Apart from that, you may also order the BaWangChaJi face masks through our BW delivery platform and get it delivered directly to your homes.

To find out more about BaWangChaJi Malaysia’s events and promotions, do follow the Facebook page as well as Instagram at @bawangchaji_my.

About BaWangChaJi Malaysia

Originated from Yunnan Province in November 2017, BaWangChaJi is one of the earliest regional teahouse chains that positions itself as the purveyor of Original Tea Leaf of the Chinese Culture. From Yunnan to China Nationwide, China Nationwide extending throughout the world, the brand has expanded rapidly with over 200 outlets across Asia.

BaWangChaJi offers 4 different categories of tea drinks, which are Cheese Macchiato, Fresh Milk Tea, Cold Brew Tea & Fresh Fruit Tea. We pride ourselves with strict material selection standards where everything is freshly made to ensure the quality of each drink that we serve. We strive to bring a modern twist to the heritage of Chinese Tea and cultivate a new culture in the tea industry in Malaysia where authentic and healthy drinks are cherished by people of all ages.

FinFisher spyware improves its arsenal with four levels of obfuscation, UEFI infection and more

29 September 2021

Kaspersky researchers presented a comprehensive investigation into all the recent updates introduced into FinSpy spyware for Windows, Mac OS, Linux, and its installers. The research, which took eight months to complete, uncovers four-layer obfuscation and advanced anti-analysis measures employed by the spyware’s developers, as well as the employment of a UEFI bootkit to infect victims. The findings suggest high emphasis on defense evasion, making FinFisher one of the hardest-to-detect spywares to date.

FinFisher, also known as FinSpy or Wingbird, is a surveillance tool, which Kaspersky has been tracking since 2011. It is capable of gathering various credentials, file listings and deleted files, as well as various documents, livestreaming or recording data and gaining access to a webcam and microphone. Its Windows implants were detected and researched several times up to 2018 when FinFisher appeared to have gone under the radar.

After that, Kaspersky solutions detected suspicious installers of legitimate applications such as TeamViewer, VLC Media Player, and WinRAR, which contained malicious code that could not be connected to any known malware. That is, until one day they discovered a website in Burmese that contained the infected installers and samples of FinFisher for Android, helping to identify they were Trojanized with the same spyware. This discovery pushed Kaspersky researchers to investigate FinFisher further.

Unlike previous versions of the spyware, which contained the Trojan in the infected application right away, new samples were protected by two components: non-persistent Pre-validator and a Post-Validator. The first component runs multiple security checks to ensure that the device it is infecting does not belong to a security researcher. Only when the checks pass, is the Post-Validator component provided by the server – this component ensures that the infected victim is the intended one. Only then would the server command deployment of the full-fledged Trojan platform.

FinFisher is heavily obfuscated with four complex custom-made obfuscators. The primary function of this obfuscation is to slow down the analysis of the spyware. On top of that, the Trojan also employs peculiar ways to gather information. For instance, it uses the developers’ mode in browsers to intercept traffic protected with a HTTPS protocol.

Example of scheduled task properties

The researchers also discovered a sample of FinFisher that replaced the Windows UEFI bootloader – a component that launches the operating system after firmware launch along with a malicious one. This way of infection allowed the attackers to install a bootkit without the need to bypass firmware security checks. UEFI infections are very rare and generally hard to execute, they stand out due to their evasiveness and persistence. While in this case the attackers did not infect the UEFI firmware itself, but its next boot stage, the attack was particularly stealthy as the malicious module was installed on a separate partition and could control the boot process of the infected machine.

“The amount of work put into making FinFisher not accessible to security researchers is particularly worrying and somewhat impressive. It seems like the developers put at least as much work into obfuscation and anti-analysis measures as in the Trojan itself. As a result, its capabilities to evade any detection and analysis make this spyware particularly hard to track and detect. The fact that this spyware is deployed with high precision and is practically impossible to analyze also means that its victims are especially vulnerable, and researchers face a special challenge – having to invest an overwhelming amount of resources into untangling each and every sample. I believe complex threats such as FinFisher demonstrate the importance for security researchers to cooperate and exchange knowledge as well as invest in new types of security solutions that can combat such threats,” comments Igor Kuznetsov, principal security researcher at Kaspersky’s Global Research and Analysis Team (GReAT).

Read the full report on FinFisher on Securelist.

To protect yourself from such threats as FinFisher, Kaspersky recommends to:

  • Download your apps and programs from trusted websites.
  • Don’t forget to update your operating system and all software regularly. Many safety issues can be solved by installing updated versions of software.
  • Distrust e-mail attachments by default. Before clicking to open an attachment or follow a link, consider carefully: Is it from someone you know and trust; is it expected; is it clean? Hover over links and attachments to see what they’re named or where they really go.
  • Avoid installing software from unknown sources. It may and often does contain malicious files.
  • Use a strong security solution on all computers and mobile devices, such as Kaspersky Internet Security for Android or Kaspersky Total Security.

For organizations’ protection, Kaspersky suggests the following:

  • Set up a policy for non-corporate software use. Educate your employees about the risks of downloading unauthorized applications from untrusted sources.
  • Provide your staff with basic cybersecurity hygiene training, as many targeted attacks start with phishing or other social engineering techniques.
  • Install anti-APT and EDR solutions, enabling threat discovery and detection, investigation and timely remediation of incidents capabilities. Provide your SOC team with access to the latest threat intelligence and regularly upskill them with professional training. All of the above is available within Kaspersky Expert Security
  • Along with proper endpoint protection, dedicated services can help against high-profile attacks. Kaspersky Managed Detection and Response service can help identify and stop attacks in their early stages, before the attackers achieve their goals.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

 

New 7-Eleven x UnMeat plant-based burger steak and burger

7-Eleven Philippines has joined its brethren in Australia, South Korea and Singapore to launch plant-based meal offerings. The convenience store chain, the biggest in the Philippines, has chosen Century Pacific Food Inc’s UnMeat as its plant-based meat partner.

The 7-Eleven x UnMeat Plant-Based Burger Steak is said to be “filled with flavor, topped with classic gravy with mushrooms, all on a bed of white rice. It’s everything you need minus the unhealthy stuff you don’t”. The price is only PHP 99.

Also available is the 7-Eleven x UnMeat Plant-Based Burger priced at PHP 89.

The new 7-Eleven x UnMeat Plant-Based Burger Steak and Burger show brands are exploring convenience store as a route to trial plant-based meat and to make it more accessible to consumers.

MILKLAB Launches Oat Milk in Singapore to Provide Coffee Lovers with Delicious and Healthy Milk Option

MILKLAB Oat.

SINGAPORESept. 22, 2021 /PRNewswire/ — Australia’s most popular barista milk for coffee has added Oat milk to its offering. MILKLAB Oat milk is now available in Singapore through select participating cafés and food service outlets.

MILKLAB Oat milk is versatile for use in both hot and cold beverages, and is the new creamy alternative to dairy milk with 100 per cent Australian oats, with a rich and creamy mouthfeel and a texture similar to full cream dairy, to produce the perfect pour.

Rich with a natural, subtle sweetness that complements the flavour of espresso coffee, Oat milk is the fastest growing plant-based beverage, having grown by more than 400 per cent since 2017, according to the Café 2025 Report.

The MILKLAB team had spent two years working with some of the world’s best coffee professionals to develop Oat milk to blend perfectly with espresso coffee.

“Our team has spent countless hours working with baristas, coffee roasters and café owners to ensure our Oat milk offering would complement the comprehensive range of MILKLAB products,” said Peter Brown, Regional Director, ChinaSoutheast Asia and Middle East, Freedom Foods Group, the brand owner of MILKLAB. “We spent two years in development and are proud to be launching a remarkable product that has been developed in collaboration with the industry, for the industry.”

“I’m confident that baristas, resellers and distributors, coffee business owners and connoisseurs, as well as ‘plant-curious’ coffee aficionados who currently drink dairy and other plant-based milk with their coffee will be delighted to indulge in MILKLAB Oat milk for its exquisite taste while reaping its health benefits,” added Brown.

Introducing MILKLAB Life & Coffee Consumer Incentive Program

To help coffee lovers in Singapore navigate the new normal, MILKLAB Life & Coffee consumer incentive program will be activated from today to enable coffee lovers who are health conscious to enjoy the delicious and creamy plant-based MILKLAB Oat milk with their coffee purchase at participating cafés.

MILKLAB Life & Coffee integrates life’s special moments and the love for coffee among today’s discerning consumers who are leading an active and healthy lifestyle.

Cyclists, sports and fitness enthusiasts, lifestyle influencers and café hoppers united by their common passion for coffee can opt for a free upgrade to MILKLAB Oat milk on their coffee purchase at any of the participating cafés.

More information about the program and participating cafes can be found on https://milklabco.com/lifeandcoffee from October 1, 2021.

Couldn’t Be Butter: Hy BTS Special Package Coffee 2021 Edition Now Exclusively at 7-Eleven

Image by 7-Eleven Malaysia

You don’t need “Permission to Dance” along to this great news! 7-Eleven Malaysia, the nation’s largest convenience store chain, is back with three new Hy BTS Special Package coffee limited edition variants that you’ll want to snatch up as soon as they hit the stores.

Specially flown in from South Korea, each Hy BTS Special Package coffee variant comes in seven designs, uniquely adorned with faces of the seven superstar heartthrobs – V, RM, Suga, Jin, Jimin, Jungkook, and J-hope – who, together as a band, bagged four astounding awards at the most recent Billboard Music Awards.

Image by 7-Eleven Malaysia

Available exclusively in 7-Eleven stores throughout Peninsular Malaysia, under the luxurious packaging of this ready-to-drink beverage is a flavoursome and aromatic brew that every coffee lover would be obsessed with. Whether a fan of Cold Brew Americano (270ml), Hot Brew Vanilla Latte (270ml), or Hot Brew Macadamia Mocha Latte (270ml), ARMYs can get their hands on these 21 elegantly-designed bottles at only RM11.90 each.

One thing for sure, these collectible series will slide off the shelves before you can finish your Butter-smooth dance moves. For more information on the limited edition Hy BTS Special Package coffee, visit 7-Eleven Malaysia’s official social media pages at 7ElevenMalaysia.

Grab Continues to Shine The Spotlight on Malaysia’s Unsung Heroes

In conjunction with this year’s Merdeka and Malaysia Day celebrations, Grab paid tribute to our driver and delivery-partner community for their acts of kindness and generosity – many of which often go unnoticed. To bring this to life, we collaborated with homegrown Malaysian artist, Jon Tham, to visualise heartwarming stories which we have received from users about our driver and delivery-partners in fun and quirky caricatures.

As part of the initiative and celebrations, Grab released compilations of these stories in installments, each themed with a different value that truly symbolizes what it means to be Malaysian, especially during these challenging times – Thoughtfulness, Compassion and Helpfulness.

The third and final installment of the comic visuals are based on the value of helpfulness and shows how our driver and delivery-partners have gone out of their way to assist their fellow Malaysians in various difficult situations:

As we continue our fight against the pandemic, let’s remember that it is by coming together that Malaysia will always be able to overcome all difficulties and challenges. If you have ever had an encounter with a driver or delivery-partner who has brightened up your day, we also encourage you to share with us your stories, so we can show our appreciation in-turn.

All three installments of the comic visuals as well as Grab’s Malaysia Day video can be found here: https://www.grab.com/my/press/others/celebrating-all-things-local-with-grab-this-malaysia-day/

McDonald’s Malaysia Spreads Positivity in the Nation’s Road to Recovery

Since the onset of the pandemic, McDonald’s Malaysia has been committed in providing weekly meal sponsorships for hospitals and PPVs, offering more than one million meals to the various frontliners to date, as well as donating RM250,000 worth of Personal Protective Equipment (PPE) last year. Pictured here is McDonald’s meal sponsorship to Sungai Buloh Hospital, the country’s main healthcare facility for the treatment of Covid-19 patients.

McDonald’s Malaysia rolls out initiatives to lift Malaysians’ spirit, and calls on strength and resilience to support the Ministry of Health in combating the Covid-19 pandemic

KUALA LUMPUR, 27 September 2021 – Since the onset of the pandemic in Malaysia last year, McDonald’s Malaysia has introduced various ongoing initiatives to support the Ministry of Health in managing the COVID-19 pandemic, while driving the road to recovery for Malaysia. This is also part of the company’s efforts to bring positivity and underlines McDonald’s commitment to feed and foster communities as a responsible corporate citizen, aligned with its Komuniti @ McDonald’s & RMHC programme mission.

Among the latest initiatives by the company include 10,000 free meals via voucher giveaway to frontliners at hospitals that treat COVID-19 patients in the Intensive Care Unit (ICU) and Critical Care Unit (CCU) since mid-September 2021. The vouchers would allow frontliners to “have a meal on McDonald’s” in their leisure time and to thank them for their service in caring for patients through this difficult time.

McDonald’s Malaysia has been offering Americano coffees to those who received their vaccinations. The vouchers are distributed to those who have received their vaccination at 75 selected vaccination centres nationwide since mid-September 2021 onwards.

“Being there for all Malaysians is a purpose that is close to our heart, and it is our commitment to show up for our communities when they need it most. We want to bring this message of strength and resilience to all, as we strive to return to normalcy and recover from the pandemic. Our meal sponsorships and vouchers giveaway help to bring cheer and convey McDonald’s appreciation towards the important work by the Ministry of Health,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

“The giveaway to frontliners entitles them a Nasi Lemak McD with 1 pc Ayam Goreng McD and Iced Lemon Tea as a token of appreciation and are eligible for redemption with any purchase until 31st December 2021.

To complement this effort, McDonald’s Malaysia has also been offering three million Americano coffees to those who received their vaccinations. The vouchers are distributed to those who have received their vaccination at 75 selected vaccination centres nationwide since mid-September 2021 onward. The vouchers are redeemable with any purchase throughout the year until 31st December 2021.

This is in addition to McDonald’s Malaysia’s commitment since the onset of the pandemic in providing weekly meal sponsorships for hospitals and PPVs, offering more than one million meals to the various frontliners to date, as well as donating RM250,000 worth of Personal Protective Equipment (PPE) in 2020.

“We truly applaud and are proud of our medical frontliners who risk their lives every day, who care for patients and keep Malaysians safe. We want to show our gratitude and take care of them in return,” he added.

McDonald’s Malaysia will continue to support and assist the Ministry of Health through its various initiatives, as a part of its Komuniti @ McDonald’s & RHMC programme goals. The wellbeing of the community is an important priority to the company and McDonald’s will continue to do its part to ensure Malaysians and frontliners are looked after and cared for during this critical time.

Have the Perfect Night’s Sleep with Jaserie’s Bamboo Deep Sleep Blanket

The Bamboo Deep Sleep Blanket mimics deep pressure stimulation therapeutic technique that makes a perfect night’s sleep a dream come true.

Kuching, Sarawak – A perfect night’s sleep is now made possible with the introduction of Bamboo Deep Sleep Blanket by Jaserie. 

This premium blanket is made of 100% breathable natural 300TC bamboo fabric that is soft, smooth and silky. The outer layer uses the cooling bamboo lyocell fibre while the inner part of the blanket includes 100% polyester padding and two extra polyester layers. While the Bamboo Deep Sleep Blanket keeps you warm and cosy during cool nights, it also serves to keep you cool when the nights are warm thanks to the flexible and modular properties of bamboo. It can retain moisture or release heat according to the body’s temperature allowing for a calm and relaxing sleep.

One notable feature of the hypoallergenic Bamboo Deep Sleep Blanket is that it is evenly filled with tiny glass beads. These tiny, lead-free glass beads are the ones that give the blanket its almost 7kg weight which emulates a therapeutic technique called deep pressure stimulation. The glass beads are sewn within a 10cm x 10cm quilt which is evenly distributed throughout the blanket. The evenly distributed pressure helps calm the nervous system and improve one’s mood significantly ensuring a perfectly sound sleep. These tiny glass beads also possess the ability to regulate the blanket’s temperature according to the surrounding environment. There is also no need to worry about the spill of the tiny glass beads because the blanket’s seven-layer structure seamlessly weaves together securing the glass beads within. 

The Bamboo Deep Sleep Blanket is 100% Oeko-Tex certified. This certification is proof that the materials used to manufacture the blanket is free from harmful materials.

The Bamboo Deep Sleep Blanket is priced at RM520 and will be available on 10 October 2021.

The Perfect Sleep Companion

Jaserie’s very first product is the Deep Sleep Pillow. It is made with memory foam, or also known as Supportive Polyurethane Foam. The memory foam has the ability to form to the contours of the head and neck to reduce rotation, enhance breathing as well as provide excellent pressure relief. 

It includes a spinal realignment zone, shoulder relief zones and head relaxation zone to ensure ridiculous comfort and enhances sleep quality. Over time, the Deep Sleep Pillow also relieves headaches, neck and shoulder pain guaranteeing the user waking up refreshed and ready to conquer the day. 

The Deep Sleep Pillow comes sewn with its specially made Jaserie’s pillow cover. The inner cover of the pillow cover provides moisture absorption and ventilation which ensure maximum comfort during sleep time. 

The Deep Sleep Pillow is safe to be used by people with allergies as it is hypoallergenic, and also has antimicrobial properties that inhibit growth against bacteria, mould, mildew and other hazardous microbes. 

The price of the Deep Sleep Pillow is tagged at RM168. 

The Story Behind Jaserie

The story behind Jaserie’s brand and products is inspired by Jasper’s, the founder of Jaserie, love and empathy for his significant other, Valerie. 

Valerie is a go-getter entrepreneur who is always on the move. As her business grew, her stress elevated which caused her to sleepless. The constant strain on her sleep cycle eventually led her to experience incessant insomnia. Valerie experienced a stiff neck, pain in her shoulders and persistent headache. She also found herself waking up all the time just to adjust the pillow’s position to find the comfortable spot to sleep to no avail most of the nights. The lack of quality sleep led Valerie to be irritable and unproductive.

Jasper decided to take on a mission to help his loved one sleep better. He took this quote to heart:

“Anything that will make you more comfortable will improve the likelihood of getting a good night’s sleep.” – Dr Lawrence Epstein, a sleep expert at Harvard-affiliated Brigham. 

On his quest, Jasper discovered that ‘Regular Pillows’ are not properly supporting both the necks and shoulder – the main culprit of interrupted sleep. As he gathered more information and delved deeper into his research, he eventually crafted the ideal design of the Jaserie Deep Sleep Pillow. 

Its unique curve design placed right at the middle of the pillow is what made Jaserie Deep Sleep Pillow work. It allows the head to rest at just the right height which relieves the tension on the neck, shoulder and spine.

After Jasper gifted Valerie his creation, she slept soundly night after night. The pain on her neck, shoulders and even the headache disappeared. Now, she even travels with Jaserie Deep Sleep Pillow so she can enjoy a good night’s sleep everywhere. 

The name Jaserie is the union of both Jasper’s and Valerie’s name – Jas + erie – a testament to their love for one another, and the passion for helping those who need the perfect sleep. 

In 2021, Jaserie was awarded two outstanding awards and they are Asia Pacific’s Super Health Brand for the Year 2021 – 2023 as well as Asia Pacific’s Top Excellence Brand (e-commerce) for the Year 2021 – 2023 for its outstanding performance and contributions to society in both categories. 

For more information about Jaserie and its products, please contact:

website:www.jaserie.com
Facebook:www.facebook.com/jaseriesleep
Instagram:www.instagram.com/jaserie_sleep/

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