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New Dutch Mill Dna Soy Milk Multi Grain comes with 3,000mg of fibre

Image by Dutch Mill

Dutch Mill Dna soy milk has released a new Multi Grain formula featuring 3,000mg of fibre and vitamin B6 that is said to improve the immunity. This Multi Grain soy milk contains various healthy-boosting ingredients such as riceberry, white sesame, barley and mung bean.

Dutch Mill Dna Soy Milk Multi Grain is available at 7-Eleven and Makro in Thailand.

Kebab Turki Baba Rafi announces all-new Kebab Indomie, Kebab Samyang

Image from Kebab Turki Baba Rafi

Indonesia’s Kebab Turki Baba Rafi, which operates the world’s largest kebab stores, has announced two new mashup products featuring popular instant noodle brands.

Known as Kebab Indomie and Kebab Samyang, the kebab comes with stir-fried Indomie (Indomie Goreng) and spicy Samyang noodles to pay homage to the instant noodles’ respective popular variants.

The noodles are added into the kebab to provide another layer of texture to the kebab eating experience.

We have seen how brands continue to take inspiration from instant noodles when innovating with new flavour. The most recent example is by Holi Handcrafted Ice Cream with its Indomie Goreng Ice Cream.

The latest kebab with instant noodles may also encourage consumers to try a new way of eating instant noodle with a tortilla wrap.

‘Fox It!’ to Quench your Curiosity with Apple Fox Cider

Enjoy Apple Fox Cider’s exciting promotions and activities for the next two months as we gear towards the Apple Day celebration.

KUALA LUMPUR, 17th SEPTEMBER 2020: Done with 2020 already? Not surprising, it’s been a strange year. Cancelled plans, postponed holidays, video calls instead of hanging out with your friends. In times like this, there’s only one thing to say: Fox It! That’s what Apple Fox, the cider made with wayyyy more apples, is encouraging Malaysians to do as we celebrate the annual apple harvest season, with special promotions, activities and contests for cider lovers nationwide.

So what does ‘Fox It!’ mean? Essentially, all it takes to have fun in these trying times is a little curiosity. So quench your curiosity and ‘Fox It!’ for some fun. Kicking this off, Apple Fox has launched a platform where you can scan the fox to reveal a full-fledged cider factory, complete with a number of cheeky foxes running the show.

What’s more, in addition to learning about how cider is made, if you keep a close eye and ‘Fox It!’, you stand to win exclusive prizes, including one of three gold foxes worth RM6,888 each! Among other prizes up for grabs are exclusive Apple Fox trolley bags, tote bags and duffel bags. Just sneak into www.applefox.com/foxit to find out more.

While fans take a break from their daily routine to ‘Fox It!’ and have a little fun, they can also purchase a limited edition 4-bottle pack of Apple Fox Cider that comes with an exclusive Apple Fox aluminium mug at participating hypermarkets and supermarkets, as well as on drinkies.my. This promotion is valid from early September, while stocks last.

Meanwhile, if you’re looking at other ways that you can Fox up your game while enjoying Apple Fox Cider at home, you can have the Fox Mobile right at your doorstep! Now available for a limited time and within Klang Valley only, this one-of-a-kind draught truck will serve a great Insta-worthy, or let’s say, Fox-worthy moments. Of course, you will also get to ‘harvest’ your own Apple Fox Cider on draught at the comfort of your own homes! With a minimum purchase of two units of 10L keg, you will get to pour up to 60 glasses (330ml) of ice-cold Apple Fox Cider for a refreshing experience lasting about four hours. Bookings will have to be made seven days in advance, so hurry over to drinkies.my for more information.

Now, for fans who want to share how their plans for 2020 have been derailed can do so on Apple Fox’s official Facebook and Instagram pages. Be it cancelled weddings, trips, birthday bashes and graduation ceremonies among others, slide into the comments to state the biggest bummer of 2020, and Apple Fox will give the commenter a reason to ‘Fox It’ in the cheekiest way possible, just for a little fun.

“It’s that time of the year again where we celebrate all things apples. A cider that is made with wayyy more apples, Apple Fox takes pride in serving great quality and taste. It all boils down to the unique process of making our ciders where each step is diligently carried out. Amazing promotions and activities are also lined up this time around for fans to just take a step back from their daily routine and have a little fun,” said Eileen Chui, Senior Brand Manager – Ciders, Heineken Malaysia Berhad.

The celebration will be at its peak during the Apple Day Weekend from 23rd to 25th October, where consumers will get to enjoy a free Apple Fox Cider throughout the weekend at selected outlets nationwide, terms and conditions apply. For more information, sneak into www.applefox.com/foxit or www.facebook.com/AppleFoxMY. These promotions and activations are open to Non-Muslims, aged 21 and above only. Heineken Malaysia Berhad advocates responsible consumption and urges its consumers to not drink and drive.

CARSOME FIRST TO SELL USED CARS ON SHOPEE

KUALA LUMPUR, 17 SEPTEMBER 2020: Southeast Asia’s largest online used car trading platform, Carsome entered the e-commerce space to sell used cars online through a collaboration with Malaysia’s no. 1 e-commerce platform, Shopee.

Consumers are now able to purchase an exclusive premium selection of used cars on Shopee’s platform. All listed cars, complete with car specification details and multi-angled photos, are Carsome Certified[1], and come with a one-year warranty and a five-day money back guarantee. Additionally, Shopee users can purchase a RM500 cash voucher at the special promotional price of RM199 and use it to pay for the down payment of their selected cars.

According to Carsome Co-founder and Group CEO Eric Cheng, the collaboration enables Carsome’s official store on Shopee to be the first online store selling used cars in Malaysia. “We are proud to work with Shopee, who have been very supportive in our endeavor to reshape and elevate the used car buying experience through digitalization,” Cheng said.

Regional Managing Director of Shopee, Ian Ho said, “We are excited to welcome Carsome as the newest addition to the Shopee network of brands and retail partners. This partnership enables us to offer Malaysians a wide selection of quality used cars. Now, browsing and searching for a new ride is made so much easier. The launch of Carsome’s store on Shopee is also just in time for our upcoming 10.10 Shopee Brands Festival. Carsome will gain exposure from the increased customer traffic to the platform and by leveraging it, bring about the awareness that users can now experience a new way of shopping for quality used cars.”

Consumers can browse for cars from the Carsome Official Store on Shopee. On top of that, they will benefit from ongoing new launch promotions, such as:

  • Exclusive Carsome merchandise for the first 100 test drives.
  • The Trade-In Discount Program: customers who have previously sold their cars to Carsome will enjoy a RM500 discount when they purchase a car from Carsome.
  • The Refer-A-Friend Promotion: successful Carsome car buyers can invite their family and friends to buy cars from Carsome. Both parties will receive combined cash rewards of up to RM800.

About Carsome

Carsome is Southeast Asia’s largest online used car trading platform with presence in Malaysia, Indonesia, Thailand and Singapore. It aims to digitalize the region’s used car industry by reshaping and elevating the car buying and selling experience. Carsome provides end-to-end solutions to consumers and used car dealers, from car inspection, ownership transfer to financing, promising a service that is trusted, convenient and fast. Carsome currently transacts more than 40,000 cars annually totalling more than US$600 million in transacted value. For more information, please visit www.carsome.com.

[1] All Carsome Certified cars passed Carsome’s stringent 175-point inspection, have not been in major accidents and do not have structural or flood damage.

Shell Malaysia helps entrepreneurs to achieve their dream to sell through Shell SELECT

Image by Shell Malaysia

Shell Malaysia has recently organised a contest to provide a platform to food and drink entrepreneurs to sell their food at Shell SELECT petromarts. Registration ended on 11 September 2020.

Shell Malaysia said this is the continuation of the “Malaysian Dream initiative” during Ramadan to help communities sell local treats and delicacies at Shell SELECT stores.

Now Shell Malaysia is looking for 30 SMEs who can meet their criteria with 3 to be awarded the Shell private label contract, while the remaining 27 will have their products displayed in selected Shell SELECT stores.

The 21st to 30th winners will be revealed by the 16th of September 2020 and the 1st to 20th winners will be announced by the 12th of October.

Shell SELECT fish crackers made by a local company ZS Maju Product in Pasir Puteh, Kelantan. Image by Minimeinsights.com

This is an interesting campaign. It not only demonstrates Shell’s commitment to helping local entrepreneurs especially during this current challenging period, the program also helps to enrich Shell SELECT’s in-store food and drink portfolio by providing consumers with something unique and interesting.

Pepsi Malaysia celebrates Merdeka month with a focus on traditional kitchen utensils

Image from Pepsi Malaysia

PepsiCo Malaysia has rolled out the Pepsi Limited Edition Culture Can 2020 – Budaya Kita, Alami Bersama (Let’s experience our culture together) on this Merdeka and Malaysia Day. These limited edition cans provide a look into the unique multicultural way of life of Malaysians through food.

https://www.facebook.com/PepsiMalaysia/videos/755646555007882

The designs featured the 3 unique utensils that have brought endless delight to the Malaysian appetites and joyful moments of celebration. The three traditional kitchen utensils are claypot, pestle and mortar and acuan kuih loyang.

Pepsi is supporting local artists eg Thineswari, Sliz and Cloakwork by giving them a unique platform to showcase their art on the Pepsi can. The beverage company has also partnered with local musicians to create a special music video for the Merdeka Month celebration.

The limited edition cans are available at Shell Select, myNEWS and Petronas Mesra.

One major problem with the execution of the campaign is the cans are hard to find. We only managed to get our hands on the limited edition can a few days ago at Shell Select. The nearest myNEWS and Mesra are still selling the usual Pepsi. We are not the only ones complaining about this.

 

Celebrate Mid-Autumn Festival with the Enabling Village Mooncake Gift Set

Eat well, do good and support persons with disabilities with every purchase of the gift set presented by SG Enable’s i‘mable Collective

(Singapore, August 2020) In celebration of this year’s Mid-Autumn Festival, feast on traditional mooncakes from the Enabling Village (EV) Mooncake Gift Set, specially baked by persons with disabilities from Metta CafĂ© and MINDS complimented with quality tea from teapasar. More than just a feast for the eye and tummy, the EV Mooncake Gift Set also creates a meaningful spin to the joyous occasion.
Two flavours available, in halal and vegetarian options
Curated to provide a complete gastronomical experience, each set comprises two mooncakes filled with either White Lotus Paste with Melon Seeds or Red Bean Paste with Melon Seeds, as well as teapasar’s quality Yixing clay tea set and premium Oolong tea leaves. The mooncakes are also available in halal and vegetarian options.
Inspired by the luscious greenery of the Enabling Village (EV), an inclusive community space where people of all abilities can work, learn and play together, the box packaging comes in a deep emerald green. The triangles featured references the change symbol (Δ) in SG Enable’s logo, representing the effort to create positive change for a more inclusive Singapore.
Each EV Series Mooncake Gift Set is priced at $69.90 and will be delivered from the middle of September onwards. An additional 10% discount is given to orders of three or more sets.
They are now available for order at www.teapasar.com/products/ev-series-mooncake-gift-set/. For more information on the EV Mooncake Gift Set and i’mable Collective, please visit www.imable.sg/ev-mooncake-gift-set
Special bakers with disabilities
Bakers from Metta Café (Shirley Heng in centre) and Bakers from MINDS
The mooncakes are lovingly and meticulously baked by our friends at Metta Cafe and the Movement for the Intellectually Disabled of Singapore (MINDS). Shirley Heng, 30, who has intellectual disability, is an Assistant Baker at Metta CafĂ©, where she specialises in making Chinese-style pastries filled with bean paste. Besides baking, she also mentors Metta School students who receive on-the-job training at Metta CafĂ©. “I learn more things here,” says Shirley.
Danny Loke, 60, who has physical disability, is a packer at teapasar. His main responsibilities include packing and preparing teapasar’s products for retail and delivery. He is also the person in charge of packing this Gift Set. Uncle Danny, as he is affectionately known in teapasar, has been at the company since January 2020.
 
The EV Mooncake Gift Set is presented by the i’mable Collective, an initiative by SG Enable that aims to create a marketplace for quality products made by persons with disabilities. The purchase of each set will go a long way in building a more inclusive society and enabling lives of persons with disabilities. Metta CafĂ©, MINDS and teapasar are members of the i’mable Collective.

Quadripartite Partnership Enables Local Ghost Kitchen To Adopt An Integrated “Order-To-Delivery” Solution To Deliver Best Customer Experience

  • Cuscapi, Presto, Hungry and GF Ghost Kitchen team up to offer diners an easy and fully integrated “order, pay and dine-in/take-away/delivery” digital solution paired with a vast variety of food choices
  • Ghost kitchens are the latest disruptor in F&B industry to drive costs down and raise revenues
  • Partnership allows F&B operators to focus on making great food as technology enablers drive operations

Kuala Lumpur, 14th September 2020: In a follow-up to the tripartite partnership announced last June by Cuscapi, Presto and Hungry to offer a fully integrated and digitalized order-to-delivery solution to help boost the local Food and Beverage (F&B) industry in these unprecedented times, the three parties have now joined forces with GF Ghost Kitchen (GFGK), to not only offer customers a greater variety of F&B choices but also order, pay, dine-in/take-away/delivery convenience at their fingertips.

GF Ghost Kitchen, a subsidiary of FBE Ventures (FBEV), serves and delivers the offerings of 15 F&B international and local brands (with the majority of these brands owned by FBEV) from a single location. In this new quadripartite partnership, GFGK will be the first local ghost kitchen to adopt Cuscapi’s cloud-based POS technology to help them manage their order-to-delivery cycle, and everything in-between.

Presto, which offers a database of more than 10 million users as third largest ecommerce marketplace in the country, a strong network of payment partners, as well as its Presto app linking to FBEV’s chain of F&B outlets, will help GFGK to enjoy better sales via this partnership.

Hungry, on the other hand, through its Hungry app, will allow its customers to order and pay for food from GFGK, and assist the ghost kitchen complete its order-to delivery cycle through its delivery service.

This partnership enables diners to enjoy four different customer experiences to order, pay and enjoy their food, simply by harnessing technology which is fast changing the F&B operations landscape.

Firstly, customers who are at GFGK will be able to place their orders at the selfservice kiosks, pay online, and collect their food from the pick-up counter in the ghost kitchen as soon as their number is called.

Under the second option, customers can use their own mobile devices to scan QR Codes at GFGK to place their orders, pay via Presto Pay, order goes to kitchen and collect their food through the ghost kitchen’s pick-up counter to either enjoy a dine-in or take-away experience.

The third option, is a delivery service customer in which customers can order GFGK’s food via the Presto app, place an order which goes through Custory, pay online via Presto Pay and get their food delivered via Hungry, which is also integrated to Cuscapi’s POS system.

As a final option, customers can use the Hungry app to place an order from any one of GFGKs, pay via the app, after which Cuscapi’s POS notifies the kitchen to prepare the food, and finally the Hungry delivery rider comes to pick-up the food.

According to Cuscapi’s Chief Executive Officer, Anthony Gerald, GFGK is its first customer in Malaysia to embrace the ghost kitchen operations and enhance their customer experience with the adoption of Cuscapi’s cloud-based POS.

“Our cloud-based POS-based technology offers F&B operators the tech solution they need to drive their costs down while increasing their revenues. Our solution will help them to fully focus on growing the business rather than finding the right solution to piece together. Custory helps them to check on sales data, create digital menus, access customer information, manage stock and customer loyalty programme, as well as integrate third-party food and beverage apps, among others. F&B operators such as GreatFUN Restaurants (GFR) will find it so easy to adopt and deploy the solution to enjoy the rewards of a cost-effective and efficient,” added Anthony.

As for Presto, this latest strategic partnership with GFGK is set to offer greater benefits for its customers as ghost kitchens pave the way forward in the F&B sector. F&B operators such as GFGK can also be assured that with Presto’s vast experience in digital marketing, they will gain better visibility and reach.

“F&B operators can overcome many of their challenges by digitalising their businesses and collaborating with the right partners with the best solutions. And in this partnership, we see win-win situations as all parties bring their best offerings to the table,” said Presto’s Chief Executive Officer, Cheong Chia Chou.

The Presto app, which customers can use to place their food orders, not only offers all modes of cashless payment but also integration to loyalty cards, in which membership points can be used to off-set one’s F&B bill. This integration helps restaurant  operators to gain more customers and enjoy better bottom lines.

F&B operators who want a wider reach to help boost their business, will surely benefit from their partnership with Hungry, an app-based delivery service. The company has more than 7,000 plus registered riders, serving 14,000 merchants and 15 major cities.

“We are pleased to partner with GFGK to offer their F&B on our Hungry app. We see mutual gain from this partnership as our customers get a wider selection of F&B options while GFGK will see speedy delivery of their F&B to customers. As we work on an area-hub model, we are able to shorten service response between customers, riders and merchants. This simply translates as speedy delivery, giving us the edge over our competitors. So, we are happy to welcome GFGK on board and continue to enjoy our partnership with Cuscapi and Presto,” said Hungry’s Chief Executive Officer, Gary Soo.

Meanwhile, GFGK, which operates ghost kitchens – modular and versatile super kitchens that can service multiple brands and serve multiple cuisines all from one location – believes the partnership will help them focus on offering great tasting food as
enabling technologies make their operations more cost effective and efficient. Ghost kitchens have no service staff and all, ordering will be done on a digital interface, while its payments will be executed using e-wallets and other digital payment methods.

“Ghost kitchens are a way to create economics of scale in the F&B industry especially in the age of disruption and competition and Cuscapi’s cloud-based POS will augur well in our set-up as it promises the efficiency we seek in a fully integrated order-todelivery solution,” said FBE Ventures’ Managing Partner, Manichel Subra.

Among the many house brands that are owned or managed under FBEV, GFGK’s parent company, include Wingstop, Gajah Mada, The Majapahit, Tail & Fin, Canning Heritage, Nest, House of Malaya and many others. GFGKs are located at Marc Residence KLCC, Citta Mall and The Curve Mutiara Damansara, with a few more locations in the pipeline.

Ghost kitchens are a more appealing set-up as they require lower capital expenditure in doing up the restaurant in terms of furniture purchase, renovation and décor, lower operating expenditure in terms of reduced front house employees and restaurant space rental, labour and equipment optimisation and finally faster return on investment

 

More Oldtown White Coffee Outlets for Sabah and Sarawak

From left - Dawn Liew, Clarence Leon D’Silva, Dato Seri Maslan Bin Sani, Jackson Phan, Nelson Yen

The homegrown brand looks forward to bringing the love for local food to more locations in both states

Subang Jaya, September 14, 2020 – OldTown White Coffee, Malaysia’s largest halal certified kopitiam chain, has entered into a new Territorial License Agreement with OTK Eatery Sdn Bhd (“OTKE”) for expansion in East Malaysia. Currently, OTKE operates four OldTown White Coffee outlets in Sabah and an aggressive store opening plan has been put in place, which will see the opening of their latest store, their fifth outlet in Sabah, by Q4 2020.

Mr Jackson Phan, General Manager of OTKE expressed delight and confidence on this new venture, “We see a very promising market for the F&B industry given East Malaysia’s economic growth and the growing coffee culture trend. With the local markets’ growing effluence, we believe the time is right for the OldTown brand to expand its presence in the East Malaysia market.”

He added that, “In addition to the brand’s iconic white coffee and other local favourites, we will also offer signature dishes which are popular in East Malaysia. Our strategy is simple, we want to give the best coffee and dining experience in a cozy and relaxing environment. This has been the key success factor in making OldTown White Coffee the largest kopitiam chain in Malaysia.”

OldTown Director, Mr Clarence Leon D’Silva said, “We have the utmost confidence in the appointment of OTKE as the Territorial Licensee for East Malaysia due to their long-standing network, and relationship within the local retail landscape. As one of Malaysia’s most loved homegrown brands, we want to continue delighting more consumers with our products. We are excited to partner with OTKE to grow OldTown’s presence in the nation.”

Ichitan goes to Malaysia

Image by AmFood

Ichitan, one of Thailand’s leading RTD tea producers, has entered Malaysia in June 2020. The Johor-based AmFood is the local distributor of Ichitan beverages in the country.

During the launch of Ichitan Thai milk tea in Malaysia in July 2020, AmFood said it managed to sell 20,000 bottles through livestreaming on the Tan Chi King platform on Facebook within 38 seconds. Tan Chi King (èŽȘ搃王) sells a wide varieties of imported food and beverages through live streaming. Live streaming has risen to become a popular routes-to-market in Malaysia following the COVID-19 pandemic.

Image from AmFood

Apart from Tan Chi King, AmFood also cooperated with another live streaming platform Octopus Fish Market (霾çˆȘ鱌攷éȜ澂ćœș) to create brand awareness.

Image from AmFood

The introduction of Ichitan Thai Milk Tea and Ichitan Thai Milk Green Tea comes at a right time as it allows Malaysians who cannot travel abroad due to the current travel restrictions to enjoy the highest quality Thai milk tea at home.

The debut of the Thai milk tea range in PET bottle also makes it the first of its kind in Malaysia.

In Malaysia, AmFood is replicating the marketing approaches of Ichitan in Thailand and Indonesia. In Thailand, Ichitan is known for giving away gold bars and vehicles, while in Indonesia, its approach of giving away cash prizes has gained a lot of buzz and appreciation for the brand. In Malaysia, AmFood has given away massage chairs to a few lucky winners.

AmFood has generated awareness about the Ichitan brand among the ethnic Chinese consumers in Malaysia but the next challenge for AmFood is to reach out to the broader market. The Ichitan’s RTD tea sold in Malaysia is produced in Indonesia and is certified halal by LPPOM MUI, which is an entity recognised by JAKIM.

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