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MaGIC & Lazada Team Up to Encourage Malaysians to #BUYFORIMPACT

By
Tan Heng Hong
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Dzuleira Abu Bakar - CEO, MaGIC

CYBERJAYA, Malaysia – September 10, 2020: Malaysian Global Innovation & Creativity Centre (MaGIC) and Lazada Malaysia are giving Malaysian social enterprises (SE) a much-needed boost in a  partnership that would see Malaysia’s leading eCommerce platform begin onboarding and promoting products and services of SEs registered with MaGIC.

The partnership is a part of MaGIC’s #buyforimpact campaign, which aims to promote a socially-conscious buying behaviour among the general public, while also encouraging more Malaysians to establish deeper connections with the social innovation ecosystem.

This new alliance will see MaGIC curate a list of over 10 social enterprises with products driving real change in their communities to be featured on Lazada’s eCommerce platform, including Komuniti Tukang Jahit, SevenTeaOne, Shop Includes by Dialogue in the Dark, Fuze Ecoteer, APE Shop, Silent Teddies, Foodbike, Chocolate Concierge, Masala Wheels, MYReader and Dreamr. Lazada will subsidise their online startup cost, which includes the creation of store and product listings, free shipping and delivery services, training, and workshops. The eCommerce platform will also promote their products and services via customized campaigns and offer access to its digital marketing and advertising solutions. This will allow the local SEs to quickly establish themselves online and diversify their revenue streams.

MaGIC Chief Executive Officer, Dzuleira Abu Bakar, says the business disruptions and interruptions brought about by the COVID-19 pandemic has increased the urgency and timeliness of the campaign, “SEs are entities set up to drive positive change in our communities and the environment, if they do well we all do well. Which is why it is important that we band together to accelerate their growths during this period of uncertainty. MaGIC has always been committed to supporting companies that innovate for the greater social good. Having Lazada Malaysia on board is very encouraging as it is driving more participation from private sector as they begin to recognise their crucial roles in encouraging and inspiring social innovation.”

“Social entrepreneurs are battling at the forefront of this pandemic to serve the most vulnerable populations using their ingenuity to confront the social problems on the ground. These ‘Impact entrepreneurs’ are responding to this by reinventing new ways of doing business with a social purpose. Lazada is committed to helping them bounce back and thrive in this new recovery phase. We look forward to supporting and playing our part in their mission, at a time when they are needed more than ever.” said Leo Chow, Chief Executive Officer of Lazada Malaysia.

Since early August 2020, Malaysians have been able to purchase products made by social enterprises on Lazada via a special #buyforimpact page on its platform. The range of products include items such as layered cakes (Ibupreneur) and arts & crafts (Eats, Shoots & Roots) made by marginalised communities, heirloom rice by Langit, t-shirts by environmental conservationists APE Malaysia, and arts and crafts produced by marginalised communities (Krayon Asia) and many more. Ultimately, the partnership focuses on driving a new form of awareness in socially-conscious consumerism and shining a spotlight on the top social innovators making a change in our communities.

Buying for Impact to Bring About Positive Social Change

Throughout the month of September, #buyforimpact will run weekly features of on-ground and online activities, virtual SE related content, sharing sessions and product showcases by a line-up of SEs championing various causes. Additionally, the campaign will run Demo Days for aspiring SEs to showcase their businesses to funding agencies and potential investors.

Each week in September will represent an exciting theme:

●        12-17 September – Buy for Environment week, featuring SEs that are selling products and services that are driving positive change for the environment

●        19-24 September – Buy for Arts & Heritage week, featuring SEs driving awareness and preserving the local arts & heritage scene

●        25-30 September – Buy for Empowerment week, featuring SEs with products and services that empower local talent from underserved communities

For more details about MaGIC’s #buyforimpact campaign and for a detailed list of the on-ground and online activities happening in September, be sure to visit mymagic.my/

Shopee powers the new normal with 9.9 Super Shopping Day; over 12 million items sold in the first hour on 9 September

By
Tan Heng Hong
-

Brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at its peak

KUALA LUMPUR, 10 SEP 2020 – Shopee, Malaysia’s number 1 e-commerce platform, concludes its most successful 9.9 Super Shopping Day. Powered by Shopee’s robust ecosystem, 9.9 Super Shopping Day delivered super entertainment and shopping deals for users and supercharged economic recovery for sellers and brand partners, with over 12 million items sold in the first hour on 9 September.

Ian Ho, Regional Managing Director of Shopee said, “We are heartened by the strong support that consumers, sellers, and brands have shown towards 9.9 Super Shopping Day. We had a simple and clear goal for our signature annual shopping event this year – that was to help our communities emerge stronger from the effects of a global pandemic. This includes supercharging recovery for our sellers and brand partners while creating a super shopping experience for our users. We are delighted by another year of record-breaking performance, which reflects our commitment to grow together with the people and businesses we serve.”

Shopee delivers on its three commitments for 9.9 Super Shopping Day across the region

9.9 Super Shopping Day acted as a springboard for economic recovery as sellers and brand partners in the region maximised their visibility and sales on Shopee. Participating brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at the peak of 9 September.

Shopee’s strong ecosystem ensured buying and selling remained seamless even as shopping activity peaked during 9.9 Super Shopping Day. Sellers and brand partners leveraged Shopee’s integrated logistics network to fulfil their orders, while users enjoyed seamless transactions with a wide array of payment options on Shopee, including its mobile wallet ShopeePay.

Shopee also offered a super collection of entertainment throughout 9.9 Super Shopping Day. Users enjoyed all-day fun and earned special rewards with Shopee’s supersized range of in-app games, with 250 million water requests on the crowd favourite game, Shopee Farm.

Users actively tuned in to Shopee Live to connect with celebrities, sellers, and brands during the 9.9 Super Shopping Day period. The number of hours spent watching Shopee Live streams increased by 3 times compared to an average day, highlighted by countdown and marathon streams on 9 September that celebrated 9.9 Super Shopping Day with users across the region. Shopee Live also gave users new ways to discover and shop the latest trends, with 2.5 times more items purchased during live streams in this period compared to an average day.

Highlights of 9.9 Super Shopping Day in Malaysia

9.9 Super Shopping Day was also a major success in Malaysia. Home & Living was one of the most popular product categories on 9 September as Malaysians turned to Shopee to spruce up their household.

Malaysians from all walks of life made the most of 9.9 Super Shopping Day to meet their shopping needs, in line with the increasing importance of online shopping in the new normal. In particular, men were actively shopping for smartphones while laundry detergents were a hot favourite among women. Various baby-related products including diapers, wet wipes and children face masks were a hit among users aged 18 to 34. As for users aged 35 to 50, they mostly shopped for household products such as home storage solutions like shelves, racks, and organiser boxes as well as cleaning supplies like detergents, dishwashing liquid and sponges. Meanwhile, users of all ages regardless of gender and race were seen to be purchasing MILO, proving to be Malaysian’s all-time favourite chocolate malt drink.

Mobile and electronic brands, retailers and sellers on Shopee Malaysia all recorded strong performance on 9 September. A testament to the robust demand, the newly-launched POCO X3 NFC (6GB + 128GB) saw a sell-out of 1,000 units within the first 2 minutes of the sale, at 12.02am.

Ho closed: “9.9 Super Shopping Day kickstarts the year-end shopping season and this year, it also marks the start of our efforts to pave the future of e-commerce amid the new normal. We promise to work even harder with the end goal of providing consumers with a delightful experience on Shopee, even as we propel sellers and brand partners to new heights in the coming months.”

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Doi Kham announces mangosteen, mulberry and lychee juice

By
Tan Heng Hong
-
Image by Doi Kham

Agricultural producer Doi Kham, founded by Crown Property Bureau at the request of King Bhumibol Adulyadej, has released an interesting mixed juice drink.

The juice features the goodness of mangosteen (98%), mulberry and lychee. The sweetness comes from the fruits but is added with maltitol syrup as a sugar substitute.

The 200ml drink is available at 7-Eleven for THB 18.

FamilyMart Malaysia presents tortilla wraps

By
Tan Heng Hong
-
Image by FamilyMart Malaysia

We have not talked about it publicly but have been wondering if someone in Malaysia can come up with a grab-and-go tortilla wrap. Finally, the call has been answered by FamilyMart!

The convenience store has launched two new tortilla wraps.

BBQ Chicken Wrap: Filled with a balanced combination of BBQ Seasoned Chicken Bites, Veggies and Mayonnaise.
Vegetable Wrap: Flavourful and healthy, enjoy this meatless wrap filled with various colourful and fresh vegetable.
Image by FamilyMart Malaysia
Try them at RM 7.90* each.
*Pricing not applicable to KLIA2, Genting, and Delivery.

Ovaltine takes on brown sugar flavour

By
Tan Heng Hong
-
Image by @manuddreview711

Ovaltine by AB Food & Beverages (Thailand) Ltd has released a brown sugar malt milk flavoured drink to offer consumers with something delicious and nutritious.

We have seen a lot of products in the dairy segment innovating with indulgent flavours drawing inspiration from trending foodservice. Brown sugar is one of the popular flavours in milk tea and has a rate of acceptance among consumers.

Milk and malted drink have become increasingly more flavourful and are becoming a popular option for consumers switching from soft drinks to something delicious yet healthy.

Mogu Mogu Ice Burst offers extraordinary mouthfeel

By
Tan Heng Hong
-
Image by Mogu Mogu Korea

Thailand-based Sappe has recently launched Mogu Mogu Ice Burst, which is a strawberry/lychee flavoured drink with nata de coco cubes. The interesting thing about Mogu Mogu Ice Burst is you need to freeze it below 18°C. To consume, wait for 15-20 minutes to defrost and then squeeze and enjoy the content.

“Mogu Mogu in standing pouch come with the newest formula that make extraordinary mouthfeel like you are drinking Mogu Mogu on the top of Iceberg”.

This freezable drink concept is similar to the Coca-Cola Frozen or Fanta Frozen drink in squeezable pouch to deliver a smooth, sherbet-like texture ideal during the hot summer weather.

This drink is targeting at student to young adults aged 15-30.

Mogu Mogu Ice Burst is available in Thailand, South Korea and several other export markets.

CP-Meiji lactose range has coffee rich espresso flavour

By
Tan Heng Hong
-
Image by CP-Meiji

CP-Meiji has launched a new flavour to its lactose-free range in Thailand. The new flavour Coffee Rich Espresso offers a richer coffee taste to consumers who want to drink milk and do not want to experience stomach discomfort or bloating.

The new lactose-free milk with coffee rich espresso adds to the current plain and chocolate flavour.

We are seeing CP-Meiji adding more interesting flavours to its lactose-free range to make it flavourful to attract more consumers to lactose-free milk.

Ochasan RTD milk tea offers boba pearls and low fat, less sugar

By
Tan Heng Hong
-
Image by Ochasan

Ochasan is a new ready-to-drink (RTD) milk tea in Thailand offering a low fat, low sodium and non-dairy creamer free choice for health-conscious consumers.

Ochasan is available in two variants – original and less sugar.

This RTD milk tea in can contains 3% boba pearls. However, the ingredient list did not specify the ingredients of the boba pearls. The pearls, described by Ochasan as soft and chewy, are said to be made and imported from Japan. At the moment, most of the boba pearls in RTD milk tea in the market are made from konjac.

The low-sugar Ochasan (230ml) contains the following ingredients:

Black tea extract water (87.491%), milk product (4.7%), boba pearls (3%), sugar (1.675%), acidity regulator, stabiliser, maltitol syrup sweetener and natural identical flavouring. The total carbohydrate is 14g, of which sugar is 7g.

The original version comes with sugar (3.35%), black tea extract water (83.316%), milk product (4.7%), boba pearls (3%), acidity regulator, stabiliser, maltitol syrup sweetener and natural identical flavouring. The total carbohydrate is 22g, of which sugar is 10g.

The milk is imported from New Zealand.

Ochasan represents an upgraded version of the existing RTD milk tea in can format in Thailand, which is without the pearls.

The price per can is THB 25 and is available on Shopee.

Hennessy Inspires A “First” And Meaningful Mid-Autumn Festival Celebration

By
Tan Heng Hong
-

Kuala Lumpur, 9th September 2020 – The yearly Mid-Autumn Festival season dawns upon us once again. In Malaysia, this celebration bears much deeper meaning than just mooncakes and lanterns. It is also a time when family, friends and loved ones gather together and cherish precious moments together.

Celebrating a season of renewed “firsts”, Hennessy is inspiring people to cherish and rekindle first and renewed moments in a reunion that is sure to be especially meaningful.

Specially to mark this occasion, Hennessy has released two limited-edition Mid-Autumn Festival packs, featuring Hennessy V.S.O.P Privilège and Hennessy X.O, for people to commemorate their first reconnection with family and friends. The beautifully designed packs also make exquisite gifts this season, to show family and loved ones just how much they are appreciated.

“There is no denying that Malaysians have had a tough year to deal with. However, every cloud, they say, has its proverbial silver lining. And though times are tough, there is much beauty and a newfound appreciation for what truly matters most to us – love, relationships and an attitude of gratitude. While the Mid-Autumn Festival this year will be different, the bond we share with the ones we love remains, and can only grow stronger,” said Thomas Bouleuc, Managing Director of Moët Hennessy Diageo (MHD) Malaysia.

“So this year, we specially want to invite Malaysians to mark the Mid-Autumn Festival with a meaningful celebration amidst the mooncakes and lanterns, by expressing cherished feelings and sharing memorable first moments. The limited-edition Hennessy V.S.O.P Privilège and Hennessy X.O packs are symbolic of this, and a truly unique way to make this season an especially meaningful and unforgettable one,” he added.

Hennessy will also be giving away a specially curated Box of First Moments, making their Mid-Autumn Festival reunion this year an even more special one. The exclusive gift box consists of a selection of momentous items for the perfect reunion with their ‘nearest and dearest’. These include invitation cards to gather your loved ones for a reunion with the First ‘Hello’, a digital cocktail book with a collection of recipes that will inspire the mixologist in you to create and impress your guests with their First Cocktail, a lantern kit to rediscover the First Spark on a lantern walk down memory lane, a moon ice mould to complete your Hennessy experience with slow-melting moon ice balls for the First Cheers, calligraphy coasters as a little souvenir for your guests and, of course, mooncakes for the First Taste to be shared with loved ones.

Additionally, the Box of First Moments also comes with a little surprise – the “Rewarding Reunion” card, which will entitle the recipient to stand a chance in winning a 35cl bottle of Hennessy X.O.

All non-Muslim Malaysians above 21 years of age are welcome to participate to be in the running to win these truly exclusive boxes. They can join in the ‘First Moments Giveaway’ by posting an Instagram feed photo or video of someone with whom they look forward to share a ‘first moment’ this Mid-Autumn Festival along with a brief caption behind the choice with the hashtag #MYHennessyFirsts. The posts with the most likes will each receive a Box of First Moments as the winning prize.

Both Hennessy Mid-Autumn Festival packs, featuring Hennessy V.S.O.P Privilège and Hennessy X.O will be available for purchase at selected key retail outlets: Mercato, Pavilion; Bangsar Food Hall Wine Shop in Bangsar Shopping Centre; Village Grocer in Plaza Arkadia; Jaya Grocer in Starling Mall, The Gardens Mall and 1 Utama and selected Chinese Medical Halls. All 70cl Hennessy V.S.O.P Privilège bottles purchased at these outlets will come with a special gift – an additional 5cl bottle of Hennessy V.S.O.P Privilège, to make the celebration especially festive and memorable.

Alternatively, purchases can also be made online at the e-retail stores Bofu Trading, Whisky.my and others. Meanwhile, purchases made through Boozeat will be entitled to win additional prizes.

Mid-Autumn Festival this year may be different, but the bond you share with the ones you love stays the same. Through it all, Hennessy is with you, always. So as the full moon shines brightly this Mid-Autumn Festival, make it a meaningful celebration to remember with family and loved ones while cherishing life’s precious first moments with Hennessy.

More information can be found at Hennessy Malaysia’s Facebook page.

New NESCAFÉ Caramel Macchiato and Smooth Cappuccino in environmentally-friendly sippy lid cups

By
Tan Heng Hong
-

PETALING JAYA, 7 SEPTEMBER – NESCAFÉ, Malaysia’s favourite coffee brand has unveiled its latest ready-to-drink variants in 250ml cup formats, Caramel Macchiato and Smooth Cappuccino. These new NESCAFÉ Cups come in specially-designed, environmentally-friendly cups with sippy lids, a first for the segment in the market.

Made from Brazilian single origin coffee beans and imported from Korea, NESCAFÉ Cups Caramel Macchiato and Smooth Cappuccino are premium offerings crafted for indulgence in a balanced cup. Simply ‘Shake, Peel & Enjoy’ is all it takes to enjoy NESCAFÉ Cups premium coffee blended and brewed to perfection anytime, anywhere. To indulge, shake well and remove the sippy lid. Peel off the protective foil, replace the lid and enjoy.

April Wong, Business Executive Officer – Ready-to-Drink, Nestlé (Malaysia) Berhad said that the new NESCAFÉ Cups variants embody the brand’s vision underscored by its tagline, Crafted for Indulgence. “We are constantly looking for new ways to make real connections with youths and infuse youth café culture into our offerings. As we continue to adapt to new ways of socialising over coffee, we are proud to further enrich the experience and delight coffee lovers with the reinvigorated craftsmanship of our classic favourites, straight out of a cup.”

With the delectable taste of caramel and a hint of rich, creamy milk, NESCAFÉ Cups Caramel Macchiato is an inviting indulgence, a perfect fit for caramel lovers. As for NESCAFÉ Cups Smooth Cappuccino – a perfect espresso balanced with rich, creamy milk – its improved recipe makes it a treat that is smooth and pleasing to your palate.

Both variants now come in environmentally-friendly cups made out of 100 percent recyclable plastic packaging. The sippy lid, which does away with straws, promotes less waste, in line with Nestlé’s ongoing commitment to its environmental sustainability goals.

The new NESCAFÉ Cups are available at all 7-Eleven and MyNews outlets and selected petrol marts in Peninsular Malaysia. Logon to the NESCAFÉ Cups page for details: https://www.nescafe.com/my/our-coffees/go

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