P.M. Food Co., Ltd. (PMF), which manufactures and sells fish strips and fish sheets under the Taro brand, has launched a limited edition range with fashion brand Pronto. The fish snacks come in two Japanese-inspired flavours Salmon Aburi and Shoyu Ramen. The price is THB 20 per pack.
Vietnam’s NutiMilk is selling its fresh milk in an affordable pillow format. The shelf stable UHT fresh milk sweetened (220ml) comes with 3.5g of protein and 4g of fat.
Nestlé Vietnam has partnered with the Vietnam National Administration of Tourism to launch La Vie mineral water featuring 100 designs highlighting the top natural scenes of the country. With travel curbed due to COVID-19 restriction, bringing a piece of Vietnam to consumers throughout the country can be comforting. It also reminds consumers of their loved ones back home.
We have seen similar initiative by the Indonesian authority teaming up with packaged food producers to promote the beauty of Indonesia to the rest of the world. Unlike Indonesia, the La Vie marketing initiative is designed for local consumption.
Nestlé Vietnam has released Nescafé Cafe Sữa Đá, a new Vietnamese iced coffee, in a ready-to-drink (RTD) carton format with a screw top.
We believe this Vietnamese iced coffee in RTD format will have a strong potential in Southeast Asia given the popularity of Vietnamese coffee in this region. Therefore, it would be especially welcoming if Nestlé can introduce this product to the rest of Southeast Asia.
Nestlé Vietnam has introduced Bear Brand in swiss chocolate flavour. The RTD drink contains up to 25% calcium and vitamin A, D and B9 to support growth and keep young children strong.
The new product complements the existing range of Bear Brand Nutristrong with calcium and vitamins A and D for older children.
Tropicana Twister has a new variant in Vietnam combining two flavours of apple and passion fruit. The juice drink contains vitamin C as the value added health benefit.
Nestle has introduce Nutren Junior in convenient ready-to-drink (RTD) format. Nutren Junior (200ml) is formulated for children between one and 10 years for catch up growth. The drink is said to offer complete nutrition featuring the B.I.G. formula with B stands for bone function, I for immunity support and G for growth.
Catch up growth is a big market in Vietnam as parents want their children to grow healthily and height is an important indicator of the state of the health of a child.
Vietnam and Thailand are two markets in Southeast Asia where there is a strong uptake of specialised nutrition in RTD format.
Indonesia’s Tempo Scan has upgraded the immune boosting ingredients in Hemaviton Action with the Total Care ImunUP formula.
Hemaviton Action Total Care ImunUP contains vitamin C (500mg), vitamin D3 and zinc to improve immunity. It also comes with ginseng extract, guaranine, vitamin B complex for the extra energy as well as vitamin C.
Indonesia’s OT Group has refreshed its Teh Gelas RTD tea with a new packaging. Indonesian actor, singer and model Natasha Wilona is the new brand ambassador. THe tagline is “Asli Great Tea”. Teh Gelas is available in prices of IDR 2,00 and IDR 3,000.
Indonesia’s Mayora Indah has introduced the new Roma Malkist Korean BBQ, a testament to the popularity of Korean flavour in Indonesia. The new cracker is said to deliver a spicy taste similar to the spicy Korean BBQ sauce. It won’t go wrong innovating with Korean flavour these days.
