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Life’s Too Busy: Internet security yet to be a priority for 3-in-10 active online users in SEA

By
Tan Heng Hong
-

Kaspersky’s study unmasked concerns over increased virtual activities amidst pandemic-related lockdowns

09 September 2020

The COVID-19 pandemic may have stopped domestic and international travels but a huge chunk of human lives continued and shifted from the physical to the virtual world. Latest research by Kaspersky showed six-in-10 internets users from Southeast Asia (SEA) are aware of their increased time online than ever before. This, however, failed to make internet security a priority as 38% admitted that the busy life in lockdown pushes it to the bottom of their to-do list.

Titled “More connected than ever before: how we build our digital comfort zones”, the survey conducted among 760 interviewees from SEA last May dug deeper on how users create a safe, internet-connected home during the pandemic-related lockdowns across the region.

“Our fresh study showed that most users in the region are now spending between five to 10 hours online per day, which does not come as a surprise. Southeast Asia has always been a home for countries with young and highly active users of the World Wide Web. The difference during this time is that our online activities are being done inside our houses, from work meetings, shopping, financial transactions, school sessions, social communications, and more. This time shows us how useful a tool technology can be but it should also make us rethink how we secure our home networks against malicious threats online,” comments Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

According to the latest Kaspersky report, the five most common activities respondents in SEA have shifted from the physical to the online world are shopping (64%), content streaming and online gaming (58%), socialising with family and friends (56%), conducting financial matters (47%), and attending online tutorials (39%).

Doing these activities, while convenient at a time when movements are limited, however, trigger concerns from internet users in the region. Particularly, a huge majority of the respondents (81%) are concerned about conducting dates online instead of physical meet-ups, proving that single people from SEA still prefer to meet potential partners face-to-face.

Another 69% are worried about conducting financial transactions online and 62% feel uneasy in terms of having virtual work meetings. Networking online is also concerning for six-in-10 respondents as well as socialising with friends and family (54%).

When asked for their worries’ extent, 42% of the respondents admitted to being afraid about someone accessing their financial details through their devices. Some (37%) are worried about their private documents being accessible to third parties, while another 35% are concerned about someone taking control of their devices through their insecure internet connection.

Spyware, a software that’s installed without your informed consent, whether it be a traditional computer, an application in the web browser, or a mobile application residing on a device, triggers worry for three-in-10 online users from SEA while another 30% are looking out against organisations, websites, or someone who could track their locations.

“The concerns which we’ve unmasked in our research proved that there is a growing awareness towards the cruel aftermath of cyberattacks. However, this same study showed us that there are still 37% of internet users in the region who think they are not at risk because someone else is more interesting for cybercriminals. This thinking has to end now more than ever. It is high time to think really carefully about the defenses we are building around our digital lives and to place its security among our topmost priority,” adds Yeo.

To start building better security for your devices and your home, Kaspersky suggests:

  • Improve your mindset about cybersecurity. Everyone with data and money can be a target for cybercriminals.
  • Use strong passwords across all your accounts and devices, including your home router.
  • Start using “Privacy Checker” that helps consider setting your social media profiles to private. It will make it harder for third parties to find highly personal information
  • Install endpoint security solutions to keep your devices safe from malware and viruses.

For those who are working from home, we suggest to:

  • Take key data protection measures to safeguard corporate data and devices, including switching on password protection, encrypting work devices and ensuring data is backed up
  • Ensure devices, software, applications and services are kept updated with the latest patches
  • Install proven protection software, such as Kaspersky Endpoint Security Cloud, on all endpoints, including mobile devices. It also helps ensure that only approved online services are used for work purposes, reducing the risks of shadow IT.

Employees from enterprises using Kaspersky solutions can also utilise the global cybersecurity company’s Employee Purchase Program to further guard their devices. To find out more, please visit:

For Malaysian consumers, Kaspersky is offering a three-month free trial of Kaspersky Total Security, available through this link https://bit.ly/safekids011.

For parents aiming to secure their children better, a three-month free Safe Kids subscription also available online on Kaspersky’s shop on Lazada and Shopee.

MO BAR September Promotions

By
Tan Heng Hong
-

MO BAR will be participating in this year’s Negroni Week, featuring one of their signature cocktails from its Volume Two menu for the occasion. The bar also has two ongoing offers available: Oysters & Champagne on Wednesdays and Gin & Seafood on Fridays.

Negroni Week (Offer available throughout September)

As part of Negroni Week 2020’s digital-focused fundraiser, the bar will feature the Nomadic Forager, a coffee twist on the Negroni. Inspired by Mr Black coffee liqueur, this spirited Negroni is comprised of Campari, Sweet Vermouth and Coffee Liqueur for an additional caffeine kick. Guests can also purchase the Nomadic Forager for takeaway to enjoy at home from the bar or via its website (S$18 / 140 ml single serving).

Oysters & Champagne (Every Wednesday, 6pm – 9pm)

The iconic Oysters and Champagne promotion features a dozen freshly shucked oysters and a 90-minute free-flow R de Ruinart Champagne and a selection of cocktails at $78++ per pax. Guests can choose to pair the oysters with champagne or selected signature cocktails from MO BAR’s current Volume 2 menu, which draws inspiration from Southeast Asia with curated drinks inspired by the region.

Gin & Seafood (Every Friday 6pm – 9pm)

Guests are in for a treat every Friday evening, with two refreshing glasses of Gin and Tonic, paired with the indulgent seafood appetisers of fresh lobsters, snow crabs and prawns at $48++ per pax. Guests can choose from MO BAR’s Asian gin selection such as Four Pillars, Paper Lantern and Roku Gin, accompanied by an assortment of East Imperial tonics.

F&N celebrates mooncake festival with Oyoshi Gold Mooncake Set

By
Tan Heng Hong
-

F&N in Malaysia has collaborated with Tai Thong to roll out a new limited-edition Oyoshi Gold Mooncake set. The mooncake set includes 4 bottles of the new no-sugar OYOSHI GOLD Sencha & Kabusecha and two Tai Thong halal mooncakes (lotus single yolk and black sesame white lotus single yolk).

The bundling of mooncake, which is sweet, with no-sugar RTD tea taps into the practice of eating sweet mooncake, while having tea.

The limited-edition mooncake set is priced at RM 68 and is exclusively for all F&N Life customers. Click here to order.

‘KFC CARA KITA’: CELEBRATION OF UNIQUE MALAYSIA

By
Tan Heng Hong
-
Kenji Chai with his masterpieces in conjunction with ‘KFC Cara Kita’

KUALA LUMPUR, 8 SEPTEMBER 2020 – In the season of celebrating national unity, KFC has taken the opportunity to express its love for the country that they’ve called home for 47 years, since its first restaurant opened in 1973. ‘KFC Cara Kita’ campaign is KFC’s love letter to Malaysia.

Kenji Chai with his masterpieces at KFC Sri Hartamas

Collaborating with local street artist, Kenji Chai, known for his vibrant murals both locally and around the world, 3 KFC restaurants now feature his characteristic artwork style on their walls. Each mural is a distinctive piece paying tribute to Malaysia and proudly showcasing the beauty of Malaysia’s unique identity. It represents how Malaysians have played a part in defining KFC as much as the brand has been a part of their lives. These insta-worthy art murals can be spotted on the walls of three KFC outlets in Klang Valley namely: 5 Jalan Barat, Seapark and Sri Hartamas. The next time you happen to cuti-cuti Malaysia around these areas, be sure to check them out.

KFC Jalan Barat
KFC Seapark

Accompanying Malaysians on their cuti-cuti Malaysia adventures, KFC also recently launched their Cheezy Cheezy Malaysia combo, featuring Malaysia’s most loved Cheezy Wedges and a limited time special ‘Add-On’ side of Durian Balls; made with 100% pure premium D24 Durian filling – available at all 740 KFC stores nationwide, so while Malaysians go cuti-cuti Malaysia, there is always a KFC store nearby ready to serve everyone.

Some interesting KFC stores around the country worth checking out:

KFC, Taiping Lake Garden Soak in the natural beauty of lush greenery and scenic views.
KFC Greenlane, Penang A heritage building with beautiful Colonial architecture

 

‘Auntie Knows Best’ Deals on foodpanda

By
Tan Heng Hong
-

With all the 9.9 deals coming up in preparation for the first big sale of the year, do you find yourself lost in all the discounts? Well, fret not because Auntie Liu Ling Ling has you covered.

For the first time on foodpanda, let Auntie Liu guide you through the laundry list of deals starting from 9.9. Whether it is food or grocery delivery, she has your back on the best choice for your needs, because Auntie knows best!

Auntie Liu will share top money-saving hacks on skincare products and fresh produce from pandamart and shops, and also the best deals on restaurants from foodpanda. What’s more, enjoy free deliveries and daily flash deals on selected products. So sit back and relax this 9.9 and Auntie Liu will give you the best lobang!

pandamart and Shops

Enjoy discounts on groceries with code <REAL9>, only on foodpanda. From now to 27 September, enjoy 9% off up to $9 on groceries with participating shops, pandamart, Free & Easy, HAO mart, HAO Halal Hub, and many more! With just a minimum spend of $15, this deal cannot get more real!

foodpanda Restaurants 

Catch the daily flash deals with discounts of up to 50% on selected Auntie-approved restaurants. Now offering deals from Kimly Zi Char, A-One Claypot House, Domino’s and Pizza Hut, I Love Taimei and Geláre, you will be getting a bang for your buck!

Look out for Auntie-approved products and promotion codes on foodpanda starting this 9.9, all till 11.11. The annual sale season cannot get any better!

Five Healthy and Tasty Bento Box Ideas from Ayam Brand™

By
Tan Heng Hong
-
Tuna Bergerdil Burger

Shah Alam, September 8, 2020 – Packing lunch boxes for the kids, and for ourselves is trending in Malaysia. Preparing delicious and healthy packed lunches can be easy and surprisingly fast. Reach for Ayam Brand™ as the base for a well-balanced and nutritious Bento box, a Japanese-style packed lunch box for meals that look as good as they taste.

These recipes were developed based on the Malaysian Ministry of Health’s (MOH) concept of #sukusukuseparuh or ‘Quarter-Quarter-Half’ to promote healthier eating so children and adults get the nutrients and energy they need to keep going throughout the day.

Tried and tested by the Ayam Brand team, stay-at-home, work from home and non-work from home parents, these recipes are sure-fire hits as part of Bento boxes or as meals by themselves.

The tuna and saba used in these recipes are oily fish, high in protein, calcium, Omega-3 and DHA helping to give children the nutrition they need. Get creative and add other ingredients to these recipes to make them your own.

Here are some tips if you are new to packing Bento boxes:

  • Kids love visually appealing food, so make it colorful.
  • Add kid-favorites: sweet corn, tomatoes, peas, carrots into mains for more fiber
  • Add a fruit or a small salad to the lunch box.
  • Bite-sized is better. For sandwiches, cut them into triangles or rectangles or form into rolls and slice. For rice, form into balls or use cutters to create cute shapes.
  • The Bento will be eaten at room temperature 3 to 4 hours after preparation. Always pack cooked food, except for fruit and salads
  • Wash and dry fruits and vegetables before including in the lunch box
  • Include cutlery and wet wipes, because kids may forget to wash hands before they eat

Tuna Bergerdil Burger

Tuna and potatoes patty between a burger bun equals an instant kids’ favourite. Add Tuna Omega 3, coriander, a hint of red chilli, red onion and an egg to mashed potatoes. Form patties, lightly fry them until browned on both sides. Split burger bun, add a bed of lettuce and a dollop of tomato ketchup (if desired), cover with the other half of the bun, and place in the Bento box. Decorate with more lettuce.

Pro tip: Lettuce leaves keeps the burger from getting soggy, so no butter required. Cut a full-sized burger into half to make it more manageable for little hands.

Prep time: 5 minutes    Cook time: 10 minutes    Servings : 3

 

Tuna and Corn Pasta

Cook pasta according to instructions on pack. In a bowl combine the cooked and drained pasta with Ayam Brand Tuna in Omega 3, lemon juice, cherry tomatoes, and Ayam Brand Cup Corn until well-coated. Portion into Bento boxes, including yours. It really is that easy.

Pro tip: Cook pasta the night before, drain, refrigerate and heat in the microwave before combining with the sauce to save more time. Add cubed cucumbers, sliced celery or shredded carrots for more fibre, texture and visual appeal.

Prep time: 5 minutes    Cook time: 10 minutes    Servings : 2

 

Sushi Roll Saba Mayo

Kids love sushi because it is fun to eat. This recipe uses sandwich bread to replace the Japanese rice for amazingly colourful, nutritious and pretty sushi rolls.

Cut the crust off sandwich bread. Flatten bread with a rolling pin, load on the Ayam Brand Saba Mayonnaise, add a layer of shredded carrots and roll up tightly. Cut carefully with a sharp knife to see clearly defined layers to the roll. Arrange on a bed of lettuce in the Bento Box, and it is done.

Pro tip: Shredded cucumber works if you are out of carrots. If you have nori sheets, place the flattened sandwich on the seaweed sheet and then roll up.

Toast the cut off crust, dip them into the saba mayo for a mid-day snack for yourself.

Prep time: 5 minutes    Cook time: 5 minutes    Servings : 1

 

Tuna Fried Rice

Fried rice is the Asian parents’ go-to for lunch boxes as almost every family has leftover rice in the fridge. Here’s a quick and simple fried rice recipe that taste great by itself, and pairs beautifully with Tuna Egg Patties.

Lightly fry garlic and carrots, add cooked rice and soy sauce, and mix thoroughly. Then add Ayam Brand Tuna Chunks in Water for protein, and Ayam Brand Sweet Cup Corn for fiber, sweetness and crunch. So fast and tasty. 

Prep time: 5 minutes    Cook time: 10 minutes    Servings : 2

 

Mayo-free Tuna Pita 

Pita pockets are super easy for children to eat as the filling doesn’t fall out like it does from a loaded sandwich.  Try this mayo-free alternative as a quick and tasty Bento Box essential.

Combine Ayam Brand Tuna Flakes in Sunflower Oil,  Ayam Brand Sweet Cup Corn, and cherry tomatoes to make the filling. Cut the pita bread in half, line with lettuce or mixed salad leaves, and cucumbers. Finally add the tuna mix. Well-balanced and delicious.

Pro tip: The lettuce or mixed salad keeps the pita from becoming soggy.

Prep time: 5 minutes    Cook time: 5 minutes    Servings : 2

 

Tuna Egg Patties

These egg patties are packed with protein, and pair perfectly with Tuna fried rice. Mix Ayam Brand Tuna Omega 3, eggs, soft tofu, coriander, red chilli and red onion, and pour the mixture on to a flat plan to form small patties. Fry until cooked through. Pack into a Bento box with fried rice.

Pro tip: Decorate with ketchup smiley faces for more kawaii!

Prep time: 5 minutes    Cook time: 10 minutes    Servings : 2

Follow @ayambrandmy and use the hashtag #bekalayambrand and #ayambrandmy with your Bento box creations that use any Ayam Brand products. Stand a chance to win exciting prizes! Contest ends 31 October 2020.

Explore more quick, easy delicious recipes from Ayam Brand at  https://www.ayambrand.com.my/index.php/recipes , Facebook page https://www.facebook.com/ayambrandmalaysia and via Instagram  at  https://www.instagram.com/ayambrandmy/ to add more options to your little ones’ healthy food adventures. Stay safe and stay healthy.

Pizza Hut rolls out WhatsApp EasyOrder

By
Tan Heng Hong
-
Image from Pizza Hut Malaysia

Pizza Hut Malaysia has launched a new Pizza Hut WhatsApp EasyOrder.

“With the launch of its PizzaHut EasyOrder, customers can now enjoy a hassle-free system that does not require them to download any additional applications,” reported Malay Mail citing Pizza Hut Malaysia chief marketing officer Emily Chong.

She added “instead they would simply need to save Pizza Hut’s number that is 016-7552525, on their phones and place the order to get their favourite pizzas.”

A lot of foodservice has now turned to social media, particularly WhatsApp, as an extension to their existing ordering platforms such as Grab, foodpanda and website.

In China, Wechat Mini Programs, which are “mini-applications” built within the WeChat platform, allow users to order and pay for the meal all within the mini program itself. However, WhatsApp, the most popular social media in Malaysia, has not progressed to that stage yet.

 

Dutch Lady introduces new look and improved recipe for an enhanced milk experience

By
Tan Heng Hong
-

Dutch Lady Liquid Milk and Family Milk Powder to provide better nourishment for Malaysians

PETALING JAYA, 1 September 2020 – Dutch Lady, the No.1 dairy brand in Malaysia has refreshed its entire range of Dutch Lady Liquid Milk and Family Milk Powder with a brand new look and improved recipe. Remaining true to the brand’s firm commitment of continuously innovating to offer more variety of dairy products for our consumers, the new range lines up nutritious products packed with protein, vitamins and even more calcium for their consumers to enjoy and drink at any occasion.

Dutch Lady, being a household dairy brand, has been serving Malaysians delicious and nutritious milk since 1963. Over the years, the Dutch Lady brand has continued to evolve to meet consumers’ needs and has never compromised on its quality. With the refreshed range, the products will now include an improved recipe packed with protein to support body growth and development plus muscle, calcium to build stronger bones and essential nutrients and vitamins such as A, B2 and D3 which are vital in keeping our bodies strong and resilient.

The new improved recipe meets the Malaysia Healthier Choice criteria for the dairy category. Part of Dutch Lady’s continuous commitment to constantly innovate products in line with the Government’s efforts to address the rising issue of non-communicable diseases in Malaysia. The Malaysia Healthier Choice Logo will be incorporated onto aXll Dutch Lady Liquid Milk and Family Milk Powder products in helping consumers make informed product choices within the same category when making purchasing decisions.

“Our Dutch Lady liquid milk has always been a firm favourite among our Malaysian consumers and we’re so excited to share our latest new look and improved recipe here first. As part of our 140-year Dutch dairy heritage it is our mission to continue serving our consumers with high quality milk with nutritious dairy goodness to keep Malaysians healthy and resilient especially during these difficult times,” said Dutch Lady Milk Industries Berhad Managing Director, Tarang Gupta.

Aside from introducing our new milk formulation, Dutch Lady will be reinforcing its commitment to sustainability, with its new packaging made from recyclable materials that are entirely sourced from the Forest Stewardship Council (FSC)-certified forests and other controlled sources – this allows each Dutch Lady pack to be recycled.

As part of Dutch Lady’s commitment to lead in sustainability, the new packaging will feature instructive steps on how to recycle each pack and further educate and increase consumer awareness. This is to drive the practice of recycling among Malaysian consumers. The new pack will also feature a QR code printed on each pack to provide consumers with useful information on recycling centers and steps on how to recycle at the respective centers when scanned.

“Dutch Lady has always acknowledged the importance of protecting our environment. This dates back to as early as 1871 when our farmers joined forces to create a community dedicated to sustainable farming in order to produce a better quality dairy product while preserving our natural resources. We hope to continue our journey towards sustainability while empowering our consumers to participate in these efforts towards a greener future,” Tarang concluded.

With greater nutritional formulation, a renewed commitment to supporting governmental health efforts and sustainability initiatives, Dutch Lady nourishes consumers and strengthens the community around them. From August, the new and improved Dutch Lady milk products will be available in all major hypermarkets and supermarkets, and also e-commerce platforms.

For more information on the refreshed products, log on to Dutch Lady’s Instagram and Facebook pages at https://www.instagram.com/dutchladymy and https://www.facebook.com/dutchladymalaysia respectively or visit the website at www.dutchlady.com.my.

Barbary Coast Ballroom Reopens with Revamped Food and Drink

By
Tan Heng Hong
-

Singapore, 7 September 2020 – The elegantly appointed Barbary Coast Ballroom, the upstairs concept in the multi-level Barbary Coast, has reopened its doors following a temporary closure throughout Singapore’s circuit breaker. Spanning across the second floor of three historic shophouses, Barbary Coast Ballroom offers a spacious parlour-style layout with table or bar seating for groups up to five, all with safe distancing measures in place.

Tommy Tomate

The updated cocktail menu blends a selection of favourites from the Ballroom’s opening menu with creative new concoctions developed during the closure. Guests can revisit modern twists on classics like the smoky, savoury Tommy Tomate (S$22++) with tomato-infused Mezcal Vida, kaffir agave and lime and the beloved Buttered Paloma (S$22++) with Arquitecto Tequila, beurre noisette, clarified grapefruit and lime, or branch out to sample the new offerings. New highlights include the Pea-Ness (S$23++), a potent yet refreshing blend of Perry’s Tot Navy Strength Gin, Beefeater Lacto-fermented apple, pea water and lemon; The Weird One (S$22++), a unique mix of Flor de Caña 12, Makgeolli, Strawberry, Wheat and Oak Moss; and the herbaceous Getting Figgy With It (S$20++) with Campari, Cocchi di Torino, rooibos tea and fig leaf water. 

Pea Ness

A selection of champagne, wine and beer accompany the cocktails, along with thoughtfully mixed “no-tails”, each named after a method of drink-creation such as the Swizzle (S$16++) with pineapple, pineapple husk, berry compote and citrus; or the Stir (S$16++) with clarified rhubarb, acid and tonic water.

I Concede

Following the belief that hard drinking should always be rewarded with good nibbles, Barbary Coast Ballroom offers high-end bites such as Lobster (S$22), an indulgent dish of creamed Späetzle mac and cheese, smoked Gruyère, butter-poached lobster, mushrooms and Noilly Prat vermouth; the Smørrebrød (S$18) comprised of applewood smoked salmon gravlax, bronze fennel and mustard emulsion on house-made rye bread; or the Tomato (S$13), heirloom tomato, fermented tamarillos, sauce Vierge and tomato mezcal served with house ciabatta crisps. 

The BCB Delicatessen returns with the ultimate cheese and charcuterie board offerings, a selection of five weekly artisanal cheese and home-made charcuterie with all of the essentials (ranging from S$50++ for Petite up to $148 for La Grand Dame). For those feeling particularly peckish, add on accoutrements such as pork or duck rillettes, Pâté en Croûte, air-dried duck breast or cured meat selections. 

Barbary Coast Ballroom’s reopening follows the introduction of Deadfall II, downstairs at the dual-concept venue. Deadfall is open from 3 p.m. Monday through Friday, and from 4:30 p.m. on Saturdays. In accordance with Singapore’s phase two reopening requirements, Deadfall and Barbary Coast Ballroom will close at 10:30 p.m. nightly. Takeaway is available while the kitchen is open, with dinner service from 4:30 p.m. to close (Monday through Saturday). A selection of food and drinks from Deadfall and Barbary Coast Ballroom is also available for island-wide delivery from barbarycoastsg.com between 3 – 10 p.m. 

For more information please visit www.barbarycoastballroomsg.com.

Local retailers on Shopee record RM200 million in sales within first month of PENJANA Shop Malaysia Online

By
Tan Heng Hong
-

Shopee to supercharge economic recovery for local businesses, as part of three commitments for 9.9 Super Shopping Day

KUALA LUMPUR, 3 SEP 2020 – The Ringgit-to-Ringgit voucher funding by Shopee and the Government via Malaysia Digital Economy Corporation (MDEC) for the Short-Term Economic Recovery Plan (PENJANA) Shop Malaysia Online initiative has generated over RM200 million in sales by local retailers and traders on the e-commerce platform as of 31 August.

In a campaign mid-point review today and the launch of its annual signature shopping event 9.9 Super Shopping Day, Shopee revealed that the vouchers have been enjoyed by close to 2 million Malaysians who took advantage of the savings and cashback on home and living, health and beauty, toys, groceries, automotive, mobile and gadgets.

According to Ian Ho, Regional Managing Director, Shopee, the e-commerce platform refreshes the Shop Malaysia Online initiative with a new theme weekly to keep things exciting for consumers. “By doing so, we are also effectively ensuring that we provide equal support to sellers from various sectors.”

To make it easier for Malaysians to identify homegrown sellers, Shopee has created the “Local Seller” tag, which will appear under all items sold by local businesses that qualify for Shop Malaysia Online.

“A lot of thought has gone into executing this PENJANA e-commerce initiative so people will keep coming back to support our local retailers. For instance, we introduce cashback vouchers that reward consumers when they complete a purchase from local retailers, thereby encouraging repeat purchases that drive sustained growth for our sellers and brands. That is how we keep the economy moving and this is highly beneficial to local sellers,” added Ho.

Vach Pillutla, Chief Executive Officer, Al-Ikhsan Sports Sdn Bhd views PENJANA as relevant and timely seeing as Covid-19 has impacted almost the entire retail sector including sporting goods. “The pandemic has challenged businesses to look for opportunities to grow beyond traditional models. In fact, we made a business decision to pivot from offline to purely online until MCO was lifted. This included moving our entire marketing investment, operations and social media activations to our e-commerce platform. Our efforts saw daily transactions grow by 20 times during the period. Even today, our e-commerce business continues to show healthy growth because e-commerce has unlocked a new consumer segment for us. So, setting up the Al-Ikhsan Official Store on Shopee Mall is a natural progression as we expand our e-commerce efforts. That, and our participation in Shop Malaysia Online, will give us a fantastic impetus. I believe this relationship between the no.1 multi brand sports retailer and no.1 e-commerce platform in Malaysia is a meeting of equals and a key pillar in our strategy to obtain a 10% e-commerce contribution to our overall business by end of 2021.”

Shop Malaysia Online follows another successful collaboration – the PENJANA Micro, SMEs (MSMEs) E-commerce Campaign which is the Government’s other PENJANA e-commerce initiative implemented by MDEC and Shopee that provides over RM1,500 in perks each for Malaysian MSMEs new to Shopee. It has since benefited over 38,000 sellers to date, with participating MSMEs recording an average uplift of 162% in their daily sales after joining the campaign.

Having participated in both the PENJANA e-commerce initiatives, local seller Gadget Velocity who joined Shopee only in June 2020 was able to achieve sales close to half a million Ringgit in August 2020 alone. Gan Poe Yee, Online Manager, Gadget Velocity attributed their sales increase to in-store vouchers, Coins Cashback and Free Shipping Programme that attracted customers to their store. “We were fortunate that we were eligible for the PENJANA e-commerce benefits which helped boost our orders. But we know that we cannot just rely on one-off assistance – we have to also do our part by upholding a high level of customer service through fast response and after sales service. All efforts combined is what helped us achieve a five-fold sales uplift as compared to when we first started on Shopee.”

Speaking on a panel session organised by Shopee in conjunction with the 9.9 Super Shopping Day, Prasad Babu, Head of Enablers & Demand Generation, E-commerce Division, MDEC said the PENJANA e-commerce initiatives have enabled local sellers to relook at their e-commerce approach and certainly on their way to becoming digitally-powered businesses. “MSMEs are stepping up to initiate their deals and promotions. They are now more receptive to exploring other digital solutions like Google and Facebook advertising to redirect traffic to their e-commerce stores. Therefore, the PENJANA e-commerce initiatives’ impact and results aren’t just about the sales figures or the number of new online sellers the initiatives have created so far, but how it has accelerated a greater digital economy growth which has proven to be a big win for us as a nation. To achieve greater heights, MDEC will continue its efforts to accelerate the digital leap for all Malaysian businesses and support them in their ability to compete with leading global brands present within and beyond our national borders.”

As the Shop Malaysia Online initiative enters its final leg, Shopee is ramping up its efforts to rally consumers to do their part and support Malaysian businesses for economic recovery. This includes a PENJANA platform takeover on 16 September in celebration of Malaysia Day. The e-commerce platform has also gone one step further to boost local sellers in the Shop Malaysia Online initiative via 9.9 million PENJANA vouchers that also bring greater savings for Shopee users.

Ho explained that this is in line with one of Shopee’s three key commitments for 9.9 Super Shopping Day. Aside from supercharging economic growth and recovery, Shopee will also strengthen its ecosystem to make buying and selling online even more easy and convenient while delivering a super shopping experience by bringing users the largest collection of entertainment and deals. From today till 9 September, Shopee will be adding more value to consumers by bringing down the minimum spend for free shipping to RM9, offering 50% off vouchers and RM9 deals daily during Shocking Sale. Malaysians also stand to win prizes worth up to RM99,000 through Shopee Games, including 9 units of Samsung Galaxy Note20 when they play Shopee Farm.

For a memorable countdown to 9.9, don’t miss the Shopee 9.9 Super Show featuring games, performances and acts by a star-studded lineup including Ernie Zakri, Dato’ Aaron Aziz, Ayda Jebat, Alif Satar, Wany Hasrita and many more. Watch, play and win prizes on 8 September, from 9pm on Shopee Live, YouTube, Astro Prima and Hello. The Shopee 9.9 Super Show is brought to you by Drypers, Dettol, P&G, Friso, PediaSure, Nescafé and L’Oréal.

To Shop Malaysia Online, please click this link. Check out the 9.9 Super Shopping Day incentives, by visiting this site.

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