Monday, September 29, 2025
Home Blog Page 839

FamilyMart Taiwan incorporates high-fibre, high-protein BARLEYmax into ready meals

By
Tan Heng Hong
-

In Taiwan, FamilyMart is following the footstep of Lawson to launch ready meals featuring BARLEYmax, a whole grain said to have the highest level of resistant starch in any grain. BARLEYmax contains more dietary fibre and protein than quinoa and rye.

Ingredients that meet consumer needs for protein and fibre will be in high demand. FamilyMart incorporates BARLEYmax into rice, noodle, onigiri, salad and burger dishes to offer consumers with more protein and fibre into their meals.

JACK ‘n JILL CREAM-O CELEBRATES ‘EKSTRA O-SOME’ MALAYSIANS!

By
Tan Heng Hong
-

Cream-O rallies Malaysians to thank ‘Ekstra O-Some’ frontliners

Shah Alam, 23 July 2020 – As the nation gears up for Merdeka and Malaysia Day, JACK ‘n JILL Cream-O dials up the celebrations with a tribute to ‘Ekstra O-Some’ Malaysians – our frontliners.

The tribute kicked off with a special surprise for delivery riders whose contributions have been essential in helping many Malaysians throughout the Movement Control Order. Earlier this week, it seemed like ‘business as usual’ for the 100 foodpanda delivery riders until they were greeted at their destinations with a Cream-O ‘Ekstra O-Some’ thank-you. When the foodpanda delivery riders arrived with their customers’ food orders, they were surprised to discover that the meal was instead for them! In addition, delivery riders were also gifted with a Cream-O ‘Ekstra O-Some’ thank-you kit which included packs of delectable Cream-O and a Bluetooth headset to help the delivery riders go about their routines safely and efficiently.   

The Cream-O ‘Ekstra O-Some’ tribute will climax on Malaysia Day with a special thank-you video, produced in collaboration with singer-songwriter Ismail Izzani. Throughout August, JACK ‘n JILL Cream-O is calling on all Malaysians to submit a creative appreciation photo which includes their thank-you message for all frontliners in any language. 63 submissions will be shortlisted and featured in the thank-you video compilation which will be unveiled on 16 September 2020. Entries featured in the video will also receive limited-edition memorabilia and an invitation to an exclusive E-meet with Ismail Izzani who is collaborating with Cream-O for this special tribute.

Audrey Lee, Assistant Brand Manager, URC Snack Foods (M) Sdn Bhd (right) gives a foodpanda rider a special Cream-O ‘Ekstra O-some’ surprise

“Over the past few months, it has been truly awesome to see Malaysians come together to face one of its toughest trials. Our front liners have played an especially important role and as a company that has been part of the Malaysian fabric for many years, we are inspired by their dedication, sacrifice and service. Cream-O’s ‘Ekstra O-Some’ campaign is our way of thanking our frontliners who have not only given of themselves but also rallied Malaysians of all walks of life to come together in the true Malaysian spirit of sharing, caring and unity. We hope consumers will join Cream-O and take the opportunity this Merdeka and Malaysia Day to celebrate their invaluable contributions to the country,” said Emmanuel B. Puno, Senior Vice President (SVP) of URC Snack Foods Indonesia, Malaysia, Indonesia and Singapore.

Cream-O crunchy sandwich cookies are the perfect choice to ‘Make Everyday O-Some’. Filled with a variety of delicious rich cream flavours, every Cream-O sandwich cookie delivers a touch of awesomeness that makes the day more vibrant. In celebration of Merdeka and Malaysia Day, consumers across the country will enjoy an additional 15% in every 132g or 120g pack of Cream-O and Cream-O Tart respectively.

For more information, visit https://www.facebook.com/creamomalaysia/ .

JOIN JACK ‘N JILL CREAM-O IN OUR TRIBUTE TO FRONTLINERS

Stand a chance to be selected for our special thank-you video and win an exclusive online meet and greet session with Ismail Izzani along with autographed memento:

Step 1   

Buy JACK ‘n JILL Cream-O and/or Magic products worth RM5 in a single receipt. Date of purchase must be between 1 August 2020 and 31 August 2020.

Step 2   

WhatsApp your receipt with <name>, <MyKad No> and your photo with a thank-you message for our frontliners.

Step 3

Answer the question and submit to +6011-5500 1878: “Cream-O FREE 15% promotion pack is available in 4 variants – Yes/No?”

Nestle Malaysia goes paper straws for entire UHT range by end-2020

By
Tan Heng Hong
-
Image from Nestle (Malaysia)

Nestle (Malaysia) Bhd said it will strive to achieve 100% paper straws across its entire ultra-high temperature (UHT) processing range by the end of 2020. The move will affect the following products:

  • MILO UHT 200ml
  • MILO UHT 125ml
  • MILO Nutri Pluz 200ml
  • Nestle Just Milk Full Cream UHT 200ml
  • Nestle Just Milk Strawberry UHT 200ml
  • Nestle Omega Plus UHT 200ml
  • Nestle Omega Plus Dark Choc UHT 200ml

The eco-friendly initiative will eliminate more than 200 million plastic straws per year, a figure that is also indicative of the company’s UHT sales volume. This war on plastic waste will make Nestle (Malaysia) the first major food and beverage company in Southeast Asia to eliminate the use of plastic straws from their UHT range.

Nestle started the initiative with the MILO UHT 125ml drink packs and Milo Nutri Pluz with the MILO UHT 125ml drink going paper straw in the fourth quarter of 2019.

The move towards the elimination of plastic straws in packet drinks is already a goal outlined in the Ministry of Energy, Science, Technology, Environment and Climate Change’s (MESTECC) Malaysia Roadmap Towards Zero Single Use Plastics (2018-2030).

The guideline mentions by 2022, SKU ECO001 straw (bio straw) will be introduced including straws for packet drinks.

Kopi Gilus Mix with interesting flavours for the young at heart

By
Tan Heng Hong
-

Mayora Indah’s recently launched coffee mix Kopi Gilus Mix black coffee for young consumers in May 2020. Gilus Mix comes in three interesting flavours – vanilla, pandan and gula aren (palm sugar). The most important feature of Kopi Gilus Mix is the lack of coffee dregs, which are rough coffee particles that end up in your throat or on your teeth.

The Kopi Gilus Mix’s TVC below illustrates the pain point clearly. The super fine coffee in the Kopi Gilus Mix is achieved using nano technology. The price per sachet is IDR 1,000.

Pick Up is the official partner of Ovomaltine in Indonesia

By
Tan Heng Hong
-

Pick Cup, a beverage chain in Indonesia, has recently announced it has officially collaborated with Ovomaltine, the Swiss chocolate powder, which is immensely popular in Indonesia. With just IDR 25,000, one can enjoy the exciting taste of the Ovomaltine Series from Pick Cup. The Ovomaltine Series comprise Taro Ovomaltine, Dalgona Ovomaltine and Crunchy Ovomaltine.

Pick Up is the first local beverage brand in Indonesia to receive the support and official collaboration from Ovomaltine, said Kama Sulaiman, CEO and owner of PT Solomon Utama.

Mayora Indah sees rise in consumer interest in immunity-boosting products and ingredients

By
Tan Heng Hong
-

To provide extra immunity for consumers looking to cope with the pandemic, Indonesia’s Mayora Indah has added vitamin C into its cereal drink mix Energen since May 2020. The new Energen comeis said to come with extra vitamin C, E and B complex. The existing Energen already contains vitamin E and B complex.

Ricky Afrianto, Global Marketing Director PT. Mayora Indah Tbk mentioned during a webinar hosted by emporio.ai on 23 July 2020 that there was a renewed consumer interest in Mayora Indah’s Torabika Jahe Susu (ginger coffee drink) and Energen Jahe (ginger cereal drink). Sales of these products with ginger rose as consumers turned to ginger to help boost their immune system.

Carlsberg Paints the Town Red for Premier League Champions

By
Tan Heng Hong
-

Limited-edition run of Carlsberg Danish Pilsner and Carlsberg Smooth Draught sees cans and bottles now dressed in Liverpool FC’s iconic red

SHAH ALAM, 23 July 2020 – A historic moment, a long-awaited achievement – words can hardly describe the euphoria that fans throughout the world felt when Liverpool FC finally lifted the Premier League trophy for the first time since the Premier League was formed in 1992, after a nail-biting match against Chelsea FC early this morning which saw The Reds beating Chelsea 5-3 for the final match of the season in their hallowed grounds of Anfield.

This coincided with another long-anticipated moment for local fans of football and Probably the Best Beer in the World. As an extraordinary tribute to the new champions of England, Carlsberg Malaysia is celebrating Liverpool FC’s Premier League trophy lifting by launching a limited-edition ‘Champions’ packaging across all its Carlsberg Danish Pilsner cans and bottles, switching its iconic green colour to Liverpool FC’s equally iconic red!

The once-in-a-lifetime Champions packaging features Liverpool FC’s crest, name, and 13 personal signatures of manager Jurgen Klopp, captain Jordan Henderson, vice-captain James Milner, and players Alex Oxlade Chamberlain, Roberto Firmino, Dejan Lovren, Fabinho, Virgil Van Dijk, Alisson, Andy Robertson, Joel Matip, Adam Lallana, and Gini Wijnaldum.

Malaysia is one of more than 20 Carlsberg markets celebrating Liverpool FC’s new champion status with the limited-edition look. Exclusively for Malaysia, Carlsberg Smooth Draught – Probably the Smoothest Beer in the World – will also be dressed in the Champions packaging with a mirrored red, white and silver look, complementing the all-red Carlsberg Danish Pilsner Champions packaging as a collectible set.

Stefano Clini, Managing Director of Carlsberg Malaysia, said, “Since Carlsberg’s global announcement of the Champions packaging, we’ve been inundated with inquiries and requests about its availability in Malaysia. We’re glad to announce that the long-wait is finally over – both for the trophy and our special-edition Carlsberg beers – and that we’re going all out and painting the town red with a limited run of red Carlsberg cans and bottles created especially to celebrate Liverpool’s iconic Premier League win.”

Clini added, “Our partnership with Liverpool stretches all the way back to 1992 and is the longest standing in league history. Just like our global heritage, the passion evident in Anfield echoes the loyalty of our fans and our supporters who have supported our winning drive and Probably the Best Beer in World that ‘Just Keeps Getting Better’. Nearly 30 years on, we raise a glass to the fans, our consumers, trade partners, supporters, and the newly crowned Premier League champions. You’ll never walk alone!”

As an added celebratory gesture, Carlsberg Malaysia is offering an additional 100 Red Champions Kits – a virtual Red Keg consumers can purchase for RM500 that comes with two limited-edition Liverpool FC Carlsberg glasses and 100 Carlsberg beers they can redeem and share at participating bars, restaurants and bistros nationwide together with friends and fellow supporters of The Reds. The previous run of 100, offered when Liverpool set an unassailable lead towards the championship, sold out within two weeks.

The limited-edition packaging for Carlsberg Danish Pilsner and Carlsberg Smooth Draught will be available in 320ml and 500ml cans, as well as both small and large bottles. Fans can expect the limited-edition cans and bottles to be on shelves and at their favourite outlets by August.

Carlsberg will be announcing more consumer promotions in August in conjunction with the Champions can and bottles including the chance to win exclusive Champions box sets and signed Liverpool FC jerseys!

For more details, visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY or
www.probablythebest.com.my

Craft Your Own Milk Tea introduces new RTD milk tea in Yakult-shaped bottle

By
Tan Heng Hong
-
Image from @cyomilktea.ph

In the Philippines, Craft Your Own Milk Tea (@cyomilktea.ph) is taking the popular Yakult Milk Tea to the next level with a Yakult-shaped bottle. Craft Your Own Milk Tea sells a variety of milk tea drinks. Their latest Yakult Milk Tea is a ready-to-drink concept made with all-natural ingredients: Yakult, freshly brewed Green Tea and all-natural honey.

Craft Your Own Milk Tea DIY milk tea kits are available on Flavored.ph.

  • Brown Sugar Boba Milk Tea Kit (PHP 1,074)
  • Thai Boba Milk Tea Kit (PHP 834)

CP Freshmart unveils a new concept supermarket, CP Fresh

By
Tan Heng Hong
-

22nd July 2020 – CP Freshmart, a retail business of Charoen Pokphand Foods PCL (CPF), launched a new prototype supermarket “CP Fresh” as a food hub to offer more variety of fresh and cooked foods, in Pak Chong, Nakhon Ratchasima, to bolster its growth in supermarket business.   

Mr. Sujarit Mayalarp, executive vice president of CPF, said that CP Fresh is the new business format of CP Freshmart. The 500-square-meter store, is five times larger than the original CP Freshmart to serve wider range of fresh foods and cooked products, including live fish, premium beef, wines, vegetable and fruits that are fresh out of the farm.

“It is the first supermarket to bring fresh and live seafood to this potential area. Our live seafood tanks are offering a fresh new batch of premium shrimp, fish, and crabs. Moreover, the shop provides cooking service station and seating area for customers. This will be a new hotspot for people who visit Pak Chong.” he pointed.

CP Fresh’s concept is to offer fresh, safe and high-quality foods with an excellent service. The pilot store has a modern design and provides customer friendly atmosphere. Such new prototype has come under eight zone, including fresh fruit and vegetable, meat, seafood zone, beverage, flavour solution, a cooking service area, True zone, the mobile and internet station, Muanchon Coffee, consumer goods and others.

Mr. Sujarit added that the prototype store will be ahub for business-to-business channel, providing fresh, safe and the best quality supplies for local businesses and restaurants in nearby areas. This will allow consumer to access more quality foods as well as create new norm of food standard in local market. It is also part of the company’s plan to encourage business expansion of CP Freshmart.

CP Fresh opens daily from 05.00 hrs. to 20.00hrs. at Tessaban 8 in Pak Chong district of Nakhon Ratchasima Province.

Cool Time makes coconut water affordable

By
Tan Heng Hong
-
Image from Mayora Indah

Indonesia’s Mayora Indah has recently entered into the coconut water segment with Cool Time coconut water. The RTD coconut water is positioned as an affordable drink priced at IDR 3,500 (USD 0.24). The affordable and refreshing coconut water, which contains potassium, sodium and magnesium, makes coconut water more accessible to the mass market. The company also claims the nutrients in the coconut water can help to improve the body’s immunity.

1...838839840...1,118Page 839 of 1,118

HOT NEWS

HOKA Invites Malaysia to Join the “EVERYBODY BONDI” Activation and Launch...

Tan Heng Hong - 0
KUALA LUMPUR, 15 January 2025 – HOKA®, one of the world’s fastest-growing performance footwear brands, is delighted to announce the “EVERYBODY BONDI” Activation and...

MUST READ

All

Aje launches new BIG logo, coconut flavoured CSD

Tan Heng Hong - 0
Aje Thai, a unit of the Peru-based soft drink company Aje, has unveiled two new flavours BIG Lime Soda and BIG Coconut, new BIG logo...

New Heng’s Taro Spread and Salted Egg Spread

Amazin’ Graze offers limited edition World Cup Party Pack with a...

ASICS Sportstyle unveils the Malaysian-inspired ASICS GEL-LYTE™ III “Teh Tarik”

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018