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Carlsberg Pledges RM1.5 million in Efforts Towards Safer Schools

Stefano Clini, Managing Director of Carlsberg Malaysia: “This year, the Top Ten Charity campaign is going the extra mile by providing peace of mind to students and teachers via disinfection and preventative tools in light of the health and safety risks posed by the spread of Covid-2019

Top Ten Charity campaign, Carlsberg Malaysia’s flagship community project
to provide infection-free environments for thousands of schoolchildren
nationwide via donation of thermometers and disinfection services

SHAH ALAM, 2 April 2020 – For most parents, the first question that springs to mind when classes resume after the Movement Control Order (MCO) is: “Is my child’s school safe from the risk of Covid-2019 infection?”

Staying true to its purpose of Brewing for a Better Today and Tomorrow, Carlsberg Malaysia, through its flagship community engagement project the Top Ten Charity campaign, has pledged RM1.5 million in donations to assist hundreds of Chinese primary schools throughout Malaysia in restarting learning and curricular activities with confidence.

Beneficiary schools, which can be from Peninsular Malaysia, Sabah and Sarawak, will receive a donation of handheld thermometers to monitor students’ and teaching staff’s body temperatures upon entering the school compound, and full disinfection services at high-risk areas such as handrails, canteens, classrooms, washrooms, libraries, and laboratories when classes resume on 15 April.

Stefano Clini, Managing Director of Carlsberg Malaysia, said, “Over the last three decades, the Top Ten Charity campaign has transformed hundreds of schools and empowered the lives of tens of thousands of students through education funds raised via our annual charity concerts held across the country. This year, we are going the extra mile in meeting the immediate needs of vernacular schools by providing peace of mind to students and teachers via disinfection and preventative tools in light of the health and safety risks posed by the spread of Covid-2019.”

Through Top Ten Charity, its flagship community project, Carlsberg Malaysia is pledging RM1.5 million in handheld thermometers and full disinfection services to Chinese primary schools, which will benefit thousands of schoolchildren nationwide when classes resume on 15 April

“This effort echoes the Carlsberg Group’s initiatives in response to the global Covid-2019 crisis including a RM60 million donation by the Carlsberg Foundation, the New Carlsberg Foundation and the Tuborg Foundation via extraordinary grants in support of scientific, economic and human efforts at a time when society is challenged by the epidemic, with recipients including three internationally-recognised coronavirus research teams,” Clini added.

Chinese primary schools are encouraged to apply as beneficiaries of this initiative via their
headmasters, who can submit applications directly to the respective state presidents of the National Union of Heads of Schools Malaysia.

Applications must be submitted before the MCO is lifted on 15 April and Carlsberg’s contribution will prioritise schools within areas designated by the Government as Covid-2019 “red zones”.

Wong Shee Fatt, President of the National Union of Heads of Schools Malaysia, commented, “Together with its partners, Carlsberg Malaysia’s charitable contribution in providing thermometers and disinfection services to schools in need has the union’s full support and endorsement. Carlsberg’s initiative in working with and giving back to society is a great example of how businesses and individual benefactors can support vernacular education through charitable giving in these trying times, where every effort can contribute toward creating a safer, hygienic and worry-free learning environment for students.”

The Top Ten Charity campaign is Carlsberg Malaysia’s flagship corporate social responsibility initiative which has raised over RM547 million since its inception in 1987, benefitting more than 640 vernacular schools.

Acclaimed as Probably the Best Fundraising Platform for Chinese education, the campaign
champions the development of Chinese education in Malaysia, benefiting thousands of students with better school infrastructure and sports facilities. Through charity concerts hosted by participating schools, the campaign rallies stakeholder such as alumni, parents and the local community in raising funds to elevate the quality of vernacular education and student welfare.

The campaign also holds two records in the Malaysia Book of Records as the longest-running Chinese charity concert with the highest funds raised.

For more information, potential applicants can contact Darren Boo of Carlsberg Malaysia at darren.ks.boo@carlsberg.asia.

Continue the Gift of Giving this Easter with Janice Wong Singapore

March 30, 2020, Singapore â€“ This Easter, Janice Wong Singapore is bringing people together through her collaboration with Universal Brand Development to create a fun and exciting series of Minion Surprise Eggs.

These limited edition, tasty treats are available in boxes of three and come in Caramel Popcorn, Toffee Chocolate and Sea Salt Pecan Fudge flavours. Each of the Easter Minions is cast in White Chocolate and bursting with a delicious Banana Marshmallow filling.

Available from 1 April 2020, the boxes are priced at S$29.50 and can be purchased through Janice Wong Singapore’s online store. Free home delivery is applicable for orders above S$50, with same day and next day delivery available. 

New MyKuali Fish Broth for those craving fish head noodle

MyKuali’s latest Fish Broth comes at the right time for those who crave the popular hawker fare fish head noodles. MyKuali Fish Broth is available in cup/bowl and pack and with noodle and rice vermicelli options.

So far, there is no instant noodle version of fish head noodle (é±Œć€Žç±ł) in Malaysia, which makes MyKuali the first in the market.

Fish head noodle is a popular Malaysian Chinese dish. Foodadvisor.my describes it as a “slurpy milky broth derived from evaporated milk, sliced tomatoes, preserved vegetables, spring onions, fried shallots, vermicelli and fried fish head chunks.”

The MyKuali Fish Broth Noodle is available on Shopee and on Halal Food Master.

Lend A Helping Hand

Ronan Lee (right) and General Manager of Operations, Christopher Anthony making a contribution to Lend a Helping Hand Campaign 2020

Kuala Lumpur, 31 March 2020 – 7-Eleven Malaysia, the nation’s leading convenience chain store, carries on its goodwill by launching ‘Lend a Helping Hand’ campaign to provide relief and help ease the burden of beneficiaries whom are impacted by the Covid-19 pandemic in the country as well as to our heroic front liners that are working tirelessly to keep us all safe.

This charitable program will be until the 14th April 2020 tentatively and the public is encouraged to contribute through the campaign by purchasing necessities and supplies from 7-Eleven stores nationwide and placing them into the collection box. Supplies could range from instant food, groceries, beverages, medications, and other household cleaning essentials found in the store. The public may also drop off essential general supplies into the collection box and the contributions will then be channelled by 7-Eleven to the nearest beneficiaries in each area nationwide including government hospitals and medical clinics, other civil service front-liners, charity homes such as those for the elderly and children, public universities, students’ dormitories and more. Contribution handovers will have necessary precautions in place such as minimal interaction between donor and recipients with the collected items dropped off outside the recipient’s facility wherever possible.

 “Everybody can play a part to lend a hand during these trying times and we can always count on the extraordinary kind generosity of the public in supporting our efforts of providing any form of relief to the disadvantaged communities as well as our selfless front-liners who have been heroic in the face of unprecedented adversity. Let us all stay strong together and be there for each other as #KitaJagaKita,” said Ronan Lee, Marketing General Manager of 7-Eleven Malaysia.5

Jollibee favourite Chickenjoy is available in ready-to-cook at Robinsons, Shopwise

The Philippine fastfood chain Jollibee has responded to the Metro Manila lockdown by introducing marinated frozen Jollibee Chickenjoy at selected Robinsons Supermarket branches for PHP 199 each. Shopwise is also selling Jollibee’s marinated chicken cut-ups at selected stores for PHP 199 each.

The fast food chain earlier introduced ready-to-cook Jollibee favorites for take-out and drive-thru. The ready-to-cook items are available in Jollibee stores nationwide until supplies run out.

The ready-to-cook menu includes the following choices:

  • Marinated Chicken (8 pcs/pack) – PHP 219
  • Spicy Marinated Chicken (8 pcs/pack) – PHP 223
  • Beef Tapa (1 kg/pack) – PHP 358
  • Beef Longganisa (1.2 kg/pack) – PHP 397
  • Bacon (250g/pack) – PHP 137
  • Buko Pie (20 pcs/box) – PHP 257
  • Spicy Tuna Pie (10 pcs/box) – PHP 193
  • Tuna Pie (10 pcs/box) – PHP 184
  • Fries (2.7 kg/pack) – PHP 305
  • Spicy Fries (2 kg/pack) – PHP 329
  • Grated Cheese (1 kg/pack) – PHP 348
  • Sliced Cheese (132 slices/pack) – PHP 701
  • Butter (1 kg/tub) – PHP 493
  • Whole corn Kernel (1 can) – PHP 36

Following the outbreak of COVID-19, restaurants globally are launching ready-to-eat or ready-to-cook options as consumers avoid public places, cut down or refrain from going out to eat/dine in restaurants. Such business model may help unlock new opportunities for foodservice players in the retail channel even after the pandemic ends.

*all images from Robinsons Supermarkets and Shopwise.

SaveOurFave to help SMEs tide over COVID-19

Fave, a multicategory lifestyle platform in Malaysia that enables consumers to find deals across different sectors, has launched SaveOurFave.com, which aims to help all restaurants and retail partners keep their business alive during this tough period.

As cash flow runs dry, businesses, especially foodservice operators, are considering allowing consumers to buy upfront as one of the business models to help them tide over the tough times.

How can SaveOurFave.com help:

1. Merchant gets 100% of the amount you pay (upfront!) so they can cover their essential bills to keep afloat.
2. Consumers can easily pre-buy eCards of their favourite merchants and benefit from up to 30% additional saving. All eCards have a validity of 6 months.

How can YOU help?

1. Buy an eCard and show some love to your favourite stores. Check out eCards on the Fave App!
2. Share with as many friends and family members to encourage them to join the movement to support their favourite businesses. Join the #savethefave movement!

The question is what will happen to the voucher if the merchant winds down the business. Moreover, the 6-month validity seems too short as nobody knows when the MCO will last. However, Fave’s move to help the SMEs are commendable as the SMEs are in a vulnerable position due to the lack of government assistance.

1/3 of SMEs only have enough cashflow for expenses March 2020

SME Malaysia & Bizsphere Gathered 15,627 SMEs feedback on Business Sustainability During COVID-19

Kuala Lumpur, 30th March – SME Association of Malaysia (SME Malaysia) in partnership with Bizsphere Brand & Marketing Group (Bizsphere) launched a survey on 29th March evening and had attracted 15,627 SME responses in less than 18 hours. The survey titled “Business Sustainability of SMEs During Covid-19 Crisis” was initiated to gauge the sustainability of Malaysia SMEs during the COVID-19 crisis and impact from Movement Control Order (MCO).

“We have been receiving phone calls, emails and messages from SMEs since the 1st day of MCO. Many has highlighted their challenges in business operation and fear the sustainability of their businesses. SME Malaysia has been sharing all these feedback to various ministries yet lack sound facts to support. Thus, we decided to run a survey to collate inputs from all SMEs.” Says Datuk Michael Kang – National President of SME Malaysia.

The survey had attracted participation of 15,627 SMEs mostly via WhatsApp and Facebook viral share. “BIZSPHERE has only less than 2 hours to prepare for the survey and we maximised our network of SME database to get as much response as possible. We managed to gather 10,000 responses in the short span of 5 hours. It shows how eager SMEs would like to express themselves to the government” added Yap Keng Teck – Managing Consultant of Bizsphere.

59.2% of the survey was completed by small size SMEs, while the balance was responded by 22.3% micro and 18.5% Medium size SMEs. Most of the SMEs (53.3%) have less than 75 employees. The survey found that more than half or 51.2% of SMEs is projecting to experience more than RM 500,000 losses within 6 months from March to Sept 2020.

“The biggest challenge of SMEs is cashflow. Most SMEs are very tight in cashflow. It is expected that there will be no cash inflow for at least 3 months due to MCO. Yet, SMEs will still need to continue paying full salary, rental and some statutory payments. Nearly one third or 33.3% of SMEs can only have enough cashflow for month of March while 37.8% can only sustain up to month of April 2020. There are only 26.3% of SMEs found that government assistance through stimulus packages will help them sustain their business despite the additional allocation of RM 100 billion loan to SMEs under Prihatin Package. 77.6% of SMEs have yet to apply for the special relief fund. “SMEs are afraid to have to high of gearing as many of them already have existing loans. The economic uncertainty for next 6 months will burden repayment capability and risk to go under bankruptcy. 4% out of 22.5% whom have applied for the loan has been rejected by the banks.” says Datuk Michael.

SMEs have different reactions when asked the possible actions they will take manage their employees from April 2020 onwards if without strong stimulus package from government to SMEs. 43.8% says they will persuade employees to utilise their annual leaves on voluntarily basis. About ÂŒ or 25.6% will initiate retrenchment of employees / cut total of employment. SMEs employs up to 70% of countries total employment of 10 mil. This may translate to possible 2.56 mil of people out of job. “This is serious and scary if it is not well managed.” “Government will need to have concentrated measures to avoid such incident to happen.” Says Keng Teck.

SMEs are now lack of confidence on the coming months. 82% predicts that they will be at lost for financial year 2020. 29.1% of SMEs believes that “business as usual” can only be back after 6 months whilst 61.7% of them believes that business will need more than 9 months for business to stabilise to normal.


About SME Malaysia

SME Association of Malaysia (formerly SMI Association of Malaysia) was established on 13th July 1995 with the objectives of promoting, providing supports, services and solutions towards the best interest of small and medium industries, enterprises and businesses in Malaysia. Since the inception, the Association has been organizing numerous mega and international conferences, seminars, award, exhibition and localized projects to educate, elevate and expose its members as well as small and medium industries, enterprises and businesses in Malaysia.

The Association is also actively engaged in dialogs with the various ministries of Malaysian Government to reflect and provide feedback on the needs and improvement required for a stronger and more professional small and medium industries, enterprises and businesses, whom represents 98.5% of the Malaysian economic establishment.

About BIZSPHERE Brand & Marketing Group

BIZSPHERE is a branding and business consultancy firm that specialises in maximizing SME brand potential for business growth and long-term branding success. Our clients include regional and emerging brands like JOVEN, Inovar Floor, Captain Oats, AVIS, Bluescope, Miaow Miaow and many more. BIZSPHERE provides a full spectrum of branding and marketing services ranging from strategic consultancy and training, to tactical campaigns and creative production.

BIZSPHERE makes branding easy and provide practical solutions that meet business needs over and beyond branding objectives by capitalising on our systematic marketing processes and network of professional marketing partners. Our strengths lie in our ability to embrace branding in the practical business world. Be it a business start-up or an established exporting brand, BIZSPHERE have the right cost-effective solutions customized to each unique business entity.

Simple Westward Whiskey Cocktails to Mix at Home

Westward, an award-winning leader in the rapidly growing American Single Malt whiskey category, has some ideas for cocktails that can be easily made at home. The 62% ABV Westward from Portland, Oregon was first launched in Singapore in July 2019.

Well-loved for its smooth taste and full-bodied flavours, Westward American Single Malt Whiskey is perfect for all whiskey lovers to enjoy on the rocks, neat, or in a variety of cocktails.

The top recipes for Westward Whiskey cocktails can be found below:

  1. Old Fashioned

What you’ll need

  • 50ml Westward Whiskey
  • Half tablespoon sugar
  • Three dashes of bitters
  • Orange peel

Instructions: Pour Westward Whiskey, sugar, dashes of bitters into a rocks glass and stir. Garnish with orange peel and serve either neat or on the rocks to enjoy.

  1. Gold Rush

What you’ll need

  • 45ml Westward Whiskey
  • 30ml Honey
  • 30ml Lemon juice

Instructions: Pour Westward Whiskey, honey, lemon juice into a cocktail shaker. Shake well and strain into a martini glass and enjoy.

  1. Imperial Fizz

What you’ll need

  • 50ml Westward Whiskey
  • 25ml Lemon juice
  • Half tablespoon sugar
  • 100ml soda (or to fill glass)
  • Lemon wedge

Instructions: Pour Westward Whiskey, honey, lemon juice and sugar into a cocktail shaker with ice. Shake well and strain into a highball (tall) glass filled with ice. Top off with soda, garnish with a lemon wedge and enjoy.

Produced in Portland, Oregon, the award-winning American Single Malt whiskey is brewed and distilled using locally malted Pacific Northwest barley, ale yeast, and mingled in small batches. Westward Whiskey is available for purchase through Dyspatchr ($120).

New cold-activated colour changing Pepsi can to celebrate summer

To celebrate the arrival of summer, Suntory PepsiCo Vietnam Beverage is introducing a new way to experience Pepsi with a colour changing can. When the can is dipped into chilled water at around 8°C, the bright summer yellow colour will magically appear on the can, which adds a new layer of excitement to the consumption experience.

Lazada makes it convenient to buy fresh Cameron Highlands vegetables

In Malaysia, e-commerce giant Lazada has stepped in to connect farmers with willing consumers who are currently facing difficulties getting hold of adequate fresh produce in their neighborhood stores. The trigger for this initiative came after farmers in Cameron Highlands were forced to discard around 10,000 tonnes of their harvest due to logistical problems under the movement control order (MCO).

Super 7 Supermarket at around 9.30am on Sunday 29 March 2020. Image credit: Minimeinsights.com

Wasting valuable food supply does not make good public relations for the government and could result in public backlash at a time when the people find it hard to get what they want.

Lazada’s new site (click here to make your purchase) offers different varieties of vegetables in a box. At RM 29, each box comes with different types of vegetables suitable for Asian stir fry or salad.

  • 1. Baby Romaine 500g
  • 2. Eggplants 500g
  • 3. Cabbage 1kg
  • 4. Tomatoes 1kg
  • 5. Chili Red & Green 300g
  • 6. Potato Leaves 500g

Quite a number of entities have launched their own e-stores selling vegetables during this period primarily through social media. But a number of them failed to take off because of logistical issue. Lazada is backed by strong distribution and logistics capability, which makes the project feasible.

The store will reopen on Monday (30 March 2020) at 10am to accept orders.

Getting consumers to buy fresh produce online has always been a key challenge for e-commerce operators. If the response is good, it will pave the way for Lazada to develop fresh produce as a new revenue source for the company.

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