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Chinese yogurt drink Momchilovtsi collaborates with Michelin chef to create drinkable dessert

By
Tan Heng Hong
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Momchilovtsi, a Chinese brand of ambient drinkable yogurt produced by Bright Dairy & Food, has unveiled dessert flavoured yogurt drinks targeting Chinese females aged 20-35. The new range is a collaboration with two-Michelin-starred Chef Riccardo La Perna and is available in three flavours Original, French Mango Cheese Cake and New York Cherry Red Velvet. The Original flavour is inspired from European-style thick cheese flavour.

This “drinkable dessert” range is packed in a carton packaging with a resealable closure.

The new Michelin range targets relaxation occasions including afternoon tea time, a brief break during overtime and at anytime of the day.

We have seen quite a number of dessert-inspired flavour innovation in dairy drinks in Southeast Asia but having a collaboration with a Michelin chef brings indulgence and quality to the next level.

Gamers rejoice! Morinaga has launched jelly drink for gamers

By
Tan Heng Hong
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In early December 2019, Japan’s Morinaga, the maker of “in Jelly”, has added new jelly drinks targeting gamers and sports lovers. Morinaga’s “in Jelly” is a 10-second energy boost packet that is the best-selling nutritional jelly drink in Japan.

What is interesting about the new in Game Booster is it addresses the needs of gamers. A 180g pack of in Game Booster contains 180 calories, vitamin A to help with maintaining good vision and GABA to relieve stress and anxiety.

Both serious and occasional gamers account for a large proportion of the population in Asia. However, products targeting the needs of gamers are few in between in Asia. The growing number of serious gamers especially those in e-sports is creating a market for food and drinks that can improve the cognitive performance of gamers. Apart from GABA, companies can incorporate L-theanine from green tea as it is said to improve accuracy and speed of performance of gamers.

Hopefully, we will start seeing new launches of food and drinks aiming at improving the performance of gamers in the Southeast Asia region in 2020.

Nescafe rolls out drip coffee in China

By
Tan Heng Hong
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Nestle has released Nescafe drip coffee in China targeting the coffee connoisseur who want to experience the the coffee experience in the comfort of one’s home. Nescafe developed this product exclusively for China taking into consideration the local taste preferences.

Nescafe Gold Barista (手冲大师) comes in Medium Roast and Dark Roast. Medium Roast uses coffee beans from Ethiopia, Colombia and Brazil with hints of tangerine, nuts and white chocolate. Dark Roast contains a blend of coffee beans from Yunnan, Brazil and Colombia with hints of caramel, chocolate and roasted hazelnut.

Medium roast is suitable for Americano, while dark roast is ideal as an Americano as well as latte.

A pack of 5x9g is priced at RMB 23.90 on JD.com in China equivalent to RMB 4.78 per serving.

With Nescafe already introduced premium coffee range into Southeast Asia including cold brew, we believe drip coffee could perhaps be the next product for the region.

P/S: Luckin Coffee has also rolled out its own drip coffee in China at the end of December 2019.

Red Bull China distributor Reignwood reports 6.2% growth in revenue

By
Tan Heng Hong
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Reignwood Group (华彬集团), which is responsible for the distribution of Red Bull drink in China but has locked horns with Red Bull owner T.C. Pharma in a legal tussle in recent years, has announced a stellar results for 2019. Reignwood Group’s beverage division posted a 6.2% year-on-year growth in revenue to RMB 24.1 billion in 2019, reported Yicai. Of the total revenue, energy drink contributed 97.9% or RMB 23.6 billion, exceeded its all-time-high of RMB 23 billion.

Within energy drink, Red Bull revenue rose 5% to RMB 22.3 billion but its own brand War Horse (战马) surged ahead with a whopping 61% growth in revenue to RMB 1.33 billion.

War Horse is an energy vitamin beverage brand, marketing itself “not only as a drink, but also an embodiment of young people’s upbeat and striving spirit”. To further appeal to young consumers, Reignwood has added interesting flavours into the War Horse brand with white peach and calamansi. The company has also started the internal trial of sugar-free War Horse, reported online food media Shipinban (食品板).

For VOSS water, Reignwood will be introducing a 4L pack for household use and canned sparking soda water (苏打气泡水) in 2020. The company will add more varieties of Vita Coco flavours and low-sugar Capri-Sun in 2020.

Yili Ambrosial x Luckin Coffee partnership serves as inspiration for Southeast Asia

By
Tan Heng Hong
-

The Chinese dairy company Yili, the maker of the Greek style yogurt drink Ambrosial, has collaborated with Luckin Coffee, a chain of coffee shop that is fast expanding in China. Luckin Coffee had 4,500 outlets in China by the end of 2019, a store count that has already exceeded Starbucks’ 4,300.

The Ambrosial yogurt drink contains Luckin Coffee’s coffee extract. Each 100g contains 200mg of coffee extract.

Coffee has received strong interest from FMCG players in recent years in China. Even the top two dairy players in China – Yili and Mengniu – have separately launched their own coffee drinks. Mengniu’s cold brewed latte is called Shiny Meadow containing at least 80% milk content. Yili’s own coffee drink is known as Sunrelas (270ml) and is made from 100% carefully chosen Arabica coffee beans and 100% imported New Zealand milk. Sunrelas is available in latte and toffee caramel flavours.

What is interesting about the latest Yili Ambrosial x Luckin Coffee partnership is the extension of coffee into ambient yogurt drink segment. This partnership serves as an inspiration for Southeast Asia for a potential coffee and dairy tie up in the future.

New La Vie Sparkling Water flavours to celebrate Tết

By
Tan Heng Hong
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Nestlé Vietnam, the maker of La Vie Sparkling water, has unveiled two flavours for the upcoming Tết or Vietnamese New Year celebration. The two variants contain unique flavour combinations of Kiwi-Watermelon and Pomelo-Apricot.

The new flavours add to the existing Lemon Mint, Lemon Vanilla and Salted Preserved Lemon (Chanh Muối) flavours.

La Vie Sparkling (330ml) uses sugar cane and stevia for the natural sweet taste delivering just 4g/100ml of total sugar.

Lactel Eveil now in Vietnam

By
Tan Heng Hong
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Lactel Eveil is now in Vietnam. Lactel is the number one brand of UHT milk in France and entered Vietnam in 2012. Made in France, the Lactalis’ Lactel Eveil range comprises growing up milk for children 1 to 3 years old, growing up liquid milk for children 1 to 3 years old in sizes of 250ml and 1L and fruit purees.

The fruit purees comprise three variants in two pack types.

  • Apple & vanilla (pouch & cup )
  • Apple, banana and apricot (pouch)
  • Apple, banana and strawberry (cup)

The ingredients in the fruit purees are apple puree (84.8%), fermented milk (15%) (whole milk, lactic starters), natural vanilla aroma, antioxidant: ascorbic acid.

The protein content on a per 100g/100ml basis in the liquid milk is 1.7g and fruit puree is 0.7g.

Promess Dairy and Payson Breton are a few of the French dairy enterprises that have entered Vietnam’s liquid milk segment. The launch of Lactel Eveil in Vietnam with its growing up milk powder, liquid formula and fruit purees is set to provide consumers with more choices of made-in-France dairy products.

Gardenia enters the roll-up wrap segment

By
Tan Heng Hong
-
Image by Gardenia

Malaysia’s Gardenia Bakeries (KL) Sdn Bhd has entered into the wrap segment with new roll-up wraps that are said to be “Great with anything.” The wraps are available in wholemeal, original and garlic. In Singapore, the roll-up wraps have already been launched in 2012.

Gardenia is a late comer to wrap, a segment spearheaded and popularised by Mission Foods. Gardenia has the advantage when it comes to distribution but Mission Foods wins through varieties. With a presence in most of the modern and traditional retailers, Gardenia just need to add some hooks on its existing shelf to sell the roll-up wraps.

Image by Minimeinsights.com

Gardenia roll-up wraps has a lower entry price of RM 4.90 (225g) compared to Mission Foods selling at RM 8.00 (360g). The average price for both products is roughly the same.

New Gardenia Savoury Turmeric and Corn Panini

By
Tan Heng Hong
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Image from Gardenia

In Singapore, Gardenia has released Gardenia Savoury Turmeric and Corn Panini, that contains a special blend of turmeric mix and savoury maize, together with ingredients such as olive oil and dried wheat sourdough.

It is said to be the only savoury bread in the Gardenia Country Loaves Range. The bread is priced at SGD 2.70 and is available at select NTUC and Cold Storage outlets.

F&N brings back classic range for CNY, adds ice cream soda in vintage pack

By
Tan Heng Hong
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F&N Malaysia has brought back its classic festive pack to celebrate Chinese New Year 2020, the year of the rat. The F&N Classic is described as “The taste that brings loved ones together.

F&N has in the past introduced the limited edition sarsi and orange crunch flavours in vintage can for Chinese New Year and this year is no exception. What is different this year is the launch of ice cream soda in the vintage packaging.

F&N Ice Cream Soda. Image by Minimeinsights.com

The consecutive launch of the F&N Classic series demonstrates F&N’s desire to make the classic range a must have for Chinese New Year.

Click here to buy the classic range on Lazada.

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