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Ichitan presents green tea with terpene – Ichitan Green Lab

Image by Ichitan

Ichitan Group has launched “Ichitan Green Lab“, a green tea with terpene, which is a natural plant essential oil supplemented with L-Theanine in 2 flavors to the market. The two products are Chamomile Green Tea terpene scented sugar free and Ichitan Green Lab Green Tea lemon terpene scented less sweet.

Tan Passakornnatee, CEO & President of Ichitan Group PLC said, “Ichitan aims to market the CBD hemp-infused health drink in accordance with the government’s policy to promote a new economic plant. Although the law has not yet approved the beverage products, we have prepared to preliminary pilot “Ichitan Green Lab” green tea mixed with terpenes and L-theanine to the market. Terpene is a natural essential oil from various plants with an intense indulging aroma that makes the drink enjoyable and refreshing in the form of aromatherapy with low and no sugar. Being first mover in the new market will be an important factor to gain advantage in product launch while studying the behavior of target customers of urban new generation. Besides entering the market with “Ichitan Green Lab” brand, we are also ready to provide OEM service with production capacity. Production technology, and experience in product development of the R&D team with a variety of production formulas to offer. More importantly, we have a strong alliance with production source expecting to receive license for planting and extraction, covering upstream to midstream. Once the green light from the law is received production can be started instantly.”

“Ichitan Green Lab” ; Chamomile Green Tea terpene scented sugar free formula and Ichitan Green Lab Green Tea lemon terpene scented less sweet formula will be launched nationwide covering all distribution channels including traditional trade, modern trade, and convenient store, and to match with consumer behavior in becoming familiarized with self-service and social distancing need the drinks will be available at more than 13,000 vending machines provided by Sun Vending Technology in ​​leading shopping malls, BTS sky train stations, MRT, condominiums, etc. , thus confidently will generate sales of THB 500 million from all channels within the first year.

Enjoy the pleasure contained in 2 new flavors of “Ichitan Green Lab” ; Chamomile Green Tea terpene scented sugar free formula and Ichitan Green Lab Green Tea lemon terpene scented less sweet formula in 440 ml. bottle at price THB 30. The product does not contain addictive substances and prohibited plants and available today at 7-Eleven and Sun Vending Technology’s vending machines nationwide. Follow special events to receive exclusive prizes at www.facebook.com/IchitanGreenLabOfficial/

 

To strengthen the image of product for the new generation who dares to try and has free spirit, ICHITAN GREEN LAB THE CANNABIS CLUB will be launched as a life-style cannabis café created by combining the cannabis science with more than 30 food and drink menus ranging from coffee, mocktail, bakery to food. The perfect mix of food taste and the properties of cannabis featuring look, taste, smell and enjoyable feeling are made from pure high quality medical grade chemical free hemp planted in closed system with controlled temperature, water content, humidity and oxygen to produce the right amount of CBD and terpene. Every barista is intensely trained and able to provide knowledge and advice on benefits and dosage suitable for each individual. The café’ will be opened on Friday, April 30th at T-One, Sukhumvit 40, as another intention to help Thailand returning to be “A Land of Smiles” again.

Ichitan PH Plus 8.5 with Vitamin D and Ginkgo to address Vitamin D deficiency

Image by Ichitan Thailand

Ichitan has extended its PH Plus 8.5 vitamin water into the vitamin D sphere with the latest launch of Ichitan PH Plus 8.5 with Vitamin D and Ginkgo. The company has earlier introduced Ichitan PH Plus 8.5 Vitamin C Plus E, Ichitan PH Plus 8.5 Vitamin B Complex and Ichitan Vitt CC.

Now, the time is ripe for another vitamin drink to address the key issue of vitamin D deficiency. Numerous studies have found the close link between vitamin D deficiency and greater incidence or severity of COVID-19 but they are also controversies as well.

The drink also comes with ginkgo to help nourish the brain and stimulate blood circulation.

Ichitan PH Plus 8.5 with Vitamin D and Ginkgo is available in 550 ml PET bottle at a price of THB 20 and 350 ml at a price THB 10 at 7-Eleven and leading stores nationwide.

 

Wall’s creatively made use of ice cream chiller display with treasure box design

Image by Minimeinsights.com

Wall’s Malaysia has creatively made use of the ice cream chiller display to promote its Wall’s Paddle Pop Twister Mermaid. Consumers are encouraged to “open the box” to discover exciting treasures.

Wall’s Paddle Pop Twister Mermaid is said to have “mesmerizing colours [that] brings you to the magical mermaids in the ocean”. This twisting blueberry and tutti fruity ice-cream comes with a refreshing sweet yoghurt flavoured core.

The #MeriahWithMermaid Instagram filter contest offer prizes worth up to RM 25,000. The contest period runs from 1 April 2021 to 31 May 2021.

F&N Ice Cream Soda now in clear PET bottle

Image by F&N Malaysia

F&N Malaysia has adopted clear packaging for its F&N Ice Cream Soda. The packaging is now 100% recyclable and eco-friendly. The colour of F&N Ice Cream Soda used to be in light blue to differentiate from the other F&N carbonated soft drinks. In line with F&N’s commitment to sustainability, the company took the right step of replacing them with clear PET bottle.

Image by Minimeinsights.com

In another development, F&N carbonated soft drinks are available in a saver’s pack for a price of RM 2.50.

 

Flux Panda Looking to Level eCommerce Playing Field in ASEAN Region

Image by Flux Panda

Shopee and Lazada continue to dominate the eCommerce market in the South East Asian region, a study by iPrice Group showed and new player Flux Panda is hoping to bring a huge portion of the market share back to retailers and brands.

The quarterly study showed that Shopee led in monthly web visits and PlayStore and App Store rankings in six out of seven countries among all the eCommerce companies. Lazada took the second spot for the same performance indicators in four countries. The study only included Singapore, Indonesia, Vietnam, Malaysia, Philippines, Thailand, and Hong Kong.

Aside from small businesses and dropshippers, big companies are now reliant on both Shopee and Lazada especially during the monthly one-day sales that generate a lot of revenue for both the platforms and merchants.

Flux Panda, a live selling solution, is looking to change this by empowering businesses to own their platforms and have more control over consumer data.

“By utilizing live streaming on multiple platforms, businesses can reach a wider audience without depending on these top marketplaces,” says Flux Panda Founder and CEO Alexander Rauser. “Flux Panda also allows businesses to have a more direct relationship with their customers through data collection and management.”

Flux Panda comes with an eCommerce platform to help manage orders and inventory. It can also be integrated with existing eCommerce websites and apps.

Live selling is a popular marketing and sales tactic in which merchants go on a live stream to demonstrate and sell their products. It is popular among online businesses in ASEAN and its popularity increased further when the pandemic started. Both Lazada and Shopee also offer live selling on their platforms.

About Flux Panda

Flux Panda is a live selling solution established in 2020. It combines the functionalities of a multi-platform live streaming tool and an eCommerce website so viewers can view the details, add to cart, and pay for the items being demonstrated. It is the only solution where merchants can sign up and go live without any assistance or setup fees. Flux Panda can be used by merchants with or without their own eCommerce site. Get in touch with us at sales@fluxpanda.com or visit our website www.fluxpanda.com

 

 

Prego instant pasta available in Mushroom Carbonara Mac and Mac & Cheese

Image by Minimeinsights.com

Prego, the market leader in pasta sauces in Malaysia, has extended the Prego brand into instant pasta with two new products – Mushroom Carbonara Mac (71g) and Mac & Cheese (70g). This quick cook pasta only takes 3 easy steps to prepare. Simmer them for 3 minutes or microwave for 5 minutes.

Prego instant pasta is priced at RM 4.50 at AEON Supermarkets. The closest competitor is Maggi Pazzta (Cheese Macaroni and Mushroom Penne).

Kopi Janji Jiwa celebrates Ramadan with Es Campur Cincau, Teh Manjiw

Image by Kopi Janji Jiwa

Indonesia’s Kopi Janji Jiwa has launched two new drinks for Ramadan. The limited edition Es Campur Cincau and Teh Manjiw are positioned as ideal to deliver a sweet celeberatory moments with friends and family during Ramadan. Teh Manjiw is the abbreviation for Teh Manis Jawa.

Newly launched Kopi Yor x Hydrococo

Image by Kopi Yor

Indonesia’s Kopi Yor has collaborated with Hydrococo, a popular coconut water brand by Kalbe Farma, to launch a new Ramadan drink series. Coconut water is ideal because of its hydration property.

There are three variants:

  • COCOCI – Hydrococo + Lychee + Kelapa Kopyor
  • COCOKRIM BOB – Hydrococo + Vanila Ice Cream + Boba
  • COCOPI – Hydrococo + Coffee + Gula Aren

Nescafe Kurma Latte launched in Indonesia for Ramadan

Image by Nestle Indonesia

Nescafe Kurma Latte, the first kurma coffee, has been launched in Indonesia for Ramadan. The RTD coffee drink (220ml) with kurma or date is said to offer the energy “recharge” for those fasting during during the month-long Ramadan.

We have seen kurma latte launched by foodservice in Malaysia and Indonesia. So it would not be a surprise for big brands like Nescafe to go the kurma route. What is interesting is Nestle Indonesia beat Nestle Malaysia to kurma latte.

Nescafe Black Roast Instant Coffee for those who dare

Image by Nescafe Philippines

Nescafe Black Roast Instant Coffee has arrived in the Philippines. However, this coffee is not for everyone, only for those who dare. Nescafe Black Roast is made from specially selected beans and are roasted longer for a new level of richness and intensity in flavor and aroma. Dare to try and be #BLACKLISTED

Preparation instruction:

1) Put 1 tablespoon of Black Roast Coffee

2) Put 2 tablespoons of sugar

3) Add 150ml of hot water, stir and enjoy

You can enjoy with milk or black.

Click here to purchase from Nestle Philippines official store on Shopee.

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