FrieslandCampina Thailand’s main brand Foremost has released two new seasonal flavoured milk comprising chocolate mint and sea salt caramel flavours. The two new flavoured milk is exclusively available at 7-Eleven.
The chocolate mint flavour is popular during Christmas. In Singapore, the Farmhouse brand has released Peppermint Chocolate flavoured milk as a limited edition product in Singapore in Q4 2018 and Q4 2019.
Apart from Christmas, flavoured milk producers can introduce more seasonal flavours to celebrate major festive holidays example Chinese New Year, Tet and Hari Raya.
Mondelez Indonesia, which has two factories in Cikarang dan Bandung, said its production capacity has reached 100%, reported Kontan. Sixty percent of the output is exported, while the remaining 40% output is for the domestic market, said President Director of PT Mondelez IndonesiaSachin Prasad. However, the snack maker did not reveal its expansion plans for Indonesia.
Mondelez plans to focus more on the traditional market since 60% of the sale of biscuit in Indonesia is made through the traditional channel. At the moment, Mondelez sold most of its products through the modern channel.
In terms of price point, Mondelez said it will look at selling biscuits in the prices of IDR 1,000, IDR 2,000 and IDR 5,000 as these price points account for 35% of the biscuit market.
The company has also released the findings of its 2019 State of Snacking report. The report on Indonesia can be downloaded here. The top three attributes Indonesian consumers sought from snacks are vitamin rich (60%), low in sugar (57%) and fresh (56%).
Be rewarded this Chinese New Year with a limited-edition gigantic 3-litre Carlsberg bottle, a 3-in-1 Carlsberg Smart Mini Bar with built-in fridge, speaker and charger, premium-designed stem glass and more!
Shah Alam, 23 December 2019 – In Chinese culture, the number 2 is auspicious as it is believed that good things come in pairs. To usher Chinese New Year in the year 2020, beer lovers can anticipate great rewards following Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”, inspired by the auspicious and unique occurrence of the year 2020!
Carlsberg’s CNY 2020 masthead craftily adapts the creative illustration of fish <鱼> depicting abundance 年年有余, and lion dance to signify good luck and prosperity in beautifully crafted symmetry via the art of red paper cutting. This symbolic yet auspicious distinctive art is featured on all Carlsberg and Carlsberg Smooth Draught bottles and cans for a limited time only this CNY!
Carlsberg’s “Double Cheers, Double Winnings” CNY consumer promotion runs from 16 Dec 2019 to 9 Feb 2020 across participating outlets nationwide. The campaign aims to excite consumers and shoppers with great rewards and exclusive prizes, coupled with an additional chance of winning a limited-edition gigantic 3-litre Carlsberg CNY bottle! Exclusive this festive period only, Carlsberg is rewarding more than 2,000 lucky beer lovers a magnificent 3-litre Carlsberg bottle that is bound to keep conversations buzzing among family and friends this CNY!
For purchases of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles at participating coffee shops, food courts, modern bars and restaurants, check underneath the bottle caps each time you pop a bottle! Stand to win the 1st prize of a 3-litre Carlsberg bottle; the 2nd prize of an RM88 cash ang pau or collect three (3) bottle caps to redeem a FREE deck of Carlsberg playing cards.
Grab and go purchases of RM20 and above of Carlsberg Malaysia products at participating convenience stores will entitle you to weekly draws with chances to win a Carlsberg Smart Mini Bar or a 1664 Blanc Mini Chiller. The Carlsberg Smart Mini Bar boasts a modernistic design of a table equipped with a built-in fridge and is fitted with Bluetooth speaker and USB charger functionalities!
For off-the-shelf purchases at participating supermarkets, you too can stand a chance to proudly own the limited-edition 3-litre Carlsberg bottle, win RM800 worth of groceries all paid for by Carlsberg, redeem Carlsberg’s elegant and sleek glassware and more!
Back by popular demand is Carlsberg’s Probably The Best CNY Shopping Experience where shoppers stand to win Grand Prizes of RM800 worth of groceries all paid for by Carlsberg! It’s a chance you want to grab for every purchase of two (2) cartons of Carlsberg or Carlsberg Smooth Draught and an additional one (1) carton of 1664 Blanc, Somersby or Asahi to be eligible. Scheduled to be held on 28 & 29 Dec and 4, 5, 10 & 11 Jan across participating super and hypermarkets nationwide like AEON, AEON BiG, Giant, Tesco, Billion, TF Value and City Grocer, you too can stand to win prizes including beers and more!
With family gatherings and reunions this CNY, Carlsberg rewards you with exclusive Carlsberg and 1664 Blanc glassware for that perfect serve and enjoyment for purchases from participating super and hypermarkets. Gaining attention for its sleek and contemporary design since the rebranding of Carlsberg’s new look in July, you too can own a FREE 4-glass set of the Carlsberg premium stem glass.
Simply purchase any two (2) cartons of Carlsberg or Carlsberg Smooth Draught and another two (2) cartons of 1664 Blanc, Somersby or Asahi and redeem at Carlsberg 300ml stem glass. Wheat beer lovers of 1664 Blanc can redeem a 1664 Blanc glassware when they purchase six sets of 1664 Blanc, Somersby or Asahi 4-can OR 4-bottle packs can 4-can pack.
Double your rewards and get lucky as you can stand a chance to win the 3-litre Carlsberg bottle when you snap a photo of your receipt and answer a simple question. This promotion is eligible at participating supermarkets and hypermarkets, as well as e-commerce promotions on Carlsberg’s official Shopee store!
For instant beer enjoyment at modern pubs, bars and restaurants, get your hands on the limitededition Carlsberg playing cards for every promotional purchase of Carlsberg or Carlsberg Smooth Draught. Doubling up the reward, get lucky and stand to win the limited-edition 3-litre Carlsberg bottle when you send in your receipt and answer a simple question via WhatsApp too!
Here’s to “Double Cheers. Double Winnings.” with Carlsberg when shopping or enjoying even better moments with friends and family this festive season. Don’t miss the chance of winning a 3-litre Carlsberg bottle that will surely be talks during family reunion dinners and your social media feed! Stay tuned as Carlsberg will also be spreading the festivities at your hometowns in Central, Northern and Southern regions as well as East Malaysia in both Sabah and Sarawak.
Cheras, 23 December 2019 – In the spirit of Christmas festivities, 7-Eleven Malaysia with its start-up, NGOHub Asia recently carried out a CSR activity by bringing the children from Pertubuhan Rumah Kebajikan Chrestus Cheras (Rumah Chrestus) out for a special Christmas movie treat, Frozen II at a nearby cinema.
Established 18 years ago in 2001, Rumah Chrestus is a non-profit organization dedicated to restoring the lives of children aged 2 to 18 years old who are orphaned, abused, neglected or underprivileged. Starting out as a community service under the care of the Christ Lutheran Congregation, the shelter – with a total of 15 children – provides education and trainings for them to be self-sufficient for their future. It is currently managed by Pastor Jeffrey Solomon and the Chief Warden of Rumah Chrestus, Elvis.
The fun movie outing started out in the morning with a briefing and introduction of the volunteers to the children. They queued and tried to contain their excitement of watching Frozen II, one of the most anticipated Disney animated films of the year and sequel to the breakout hit, Frozen from 2013. The 90-minute movie experience was made complete with sweet caramel popcorn and cool beverages. After the movie, the children were treated to a scrumptious lunch provided by a catering service back at Rumah Chrestus. The children were all given Christmas presents which included snacks and stationaries for school before bidding farewell to the volunteers.
Ronan Lee, 7-Eleven Malaysia General Manager of Marketing said, “We wanted to spread festive joy and share the excitement of witnessing the popular Frozen II in cinemas with their loved ones during the school holidays and festive period. Furthermore, as a family-oriented film that boasts many moral lessons such as the power of unity and teamwork in the face of challenges and caring for the environment, we believe the children and even the caretakers, enjoyed the movie and had a jolly great time!”
Rumah Chrestus is currently operating on a rented space and hopes to have its own building on a vacant land in Taman Cuepacs in the future. Interested party who wish to help may contact at 03-9076 1849 for more details.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 35 years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone convenience store operator in Malaysia with over 2,370 outlets nationwide and serves close to 1 million customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.
Cheras, 23 December 2019 – In the spirit of Christmas festivities, 7-Eleven Malaysia with its start-up, NGOHub Asia recently carried out a CSR activity by bringing the children from Pertubuhan Rumah Kebajikan Chrestus Cheras (Rumah Chrestus) out for a special Christmas movie treat, Frozen II at a nearby cinema.
Established 18 years ago in 2001, Rumah Chrestus is a non-profit organization dedicated to restoring the lives of children aged 2 to 18 years old who are orphaned, abused, neglected or underprivileged. Starting out as a community service under the care of the Christ Lutheran Congregation, the shelter – with a total of 15 children – provides education and trainings for them to be self-sufficient for their future. It is currently managed by Pastor Jeffrey Solomon and the Chief Warden of Rumah Chrestus, Elvis.
The fun movie outing started out in the morning with a briefing and introduction of the volunteers to the children. They queued and tried to contain their excitement of watching Frozen II, one of the most anticipated Disney animated films of the year and sequel to the breakout hit, Frozen from 2013. The 90-minute movie experience was made complete with sweet caramel popcorn and cool beverages. After the movie, the children were treated to a scrumptious lunch provided by a catering service back at Rumah Chrestus. The children were all given Christmas presents which included snacks and stationaries for school before bidding farewell to the volunteers.
Ronan Lee, 7-Eleven Malaysia General Manager of Marketing said, “We wanted to spread festive joy and share the excitement of witnessing the popular Frozen II in cinemas with their loved ones during the school holidays and festive period. Furthermore, as a family-oriented film that boasts many moral lessons such as the power of unity and teamwork in the face of challenges and caring for the environment, we believe the children and even the caretakers, enjoyed the movie and had a jolly great time!”
Rumah Chrestus is currently operating on a rented space and hopes to have its own building on a vacant land in Taman Cuepacs in the future. Interested party who wish to help may contact at 03-9076 1849 for more details.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 35 years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone convenience store operator in Malaysia with over 2,370 outlets nationwide and serves close to 1 million customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.
The community of Pertubuhan Amal & Kebajikan Anak-anak Islam Tersisih Selangor and volunteers from 7-Eleven Malaysia and NGOHub Asia after planting trees
Klang, 20 December 2019 – 7-Eleven Malaysia, the nation’s favourite and largest convenience chain store in collaboration with its start-up, NGOHub Asia recently organized an activity for the underprivileged children of Pertubuhan Amal & Kebajikan Anak2 Islam Tersisih Selangor (PAKATS) to plant vegetations and fruits in the organization’s compound.
Liana Jamal, the manager and caretaker of PAKATS has been managing the centre since 2014, providing shelter and care for underprivileged children. The centre first began with 4 orphans and now has grown to shelter 12 boys and girls aged between 3 to 16 years old with various needs.
Located in Kapar, the event took place on a sunny afternoon and started off with a briefing session to the participants on the various types of trees that will be planted and the gardening tools necessary for the activity. The participants spent the afternoon tilling the fertile land and planting the seedlings together. Among the seedlings planted were mangoes, longans, rambutans, pandan, chilli, lemongrass and many more. The children enjoyed gardening and did not mind getting their hands dirty in the outdoors to rake and dig holes to place the seedlings with the help of the adult volunteers. The event concluded with distribution of 7-Eleven goodie bags which included snacks, beverage and soft toys to the children as a token of appreciation for their hard work.
Ronan Lee, 7-Eleven Malaysia General Manager of Marketing said, “Through this tree-planting project, we hope the PAKATS community will be able to adapt a self-sustaining environment into their living space. Our aim is to provide opportunities for the community to grow their fruits of labour that can be used as a mean of extra income, besides imparting valuable life skills for a better quality of life. Through this activity, we also hope to teach the children on the importance of being resourceful that they can carry into their future.”
Liana Jamal encourages the public to support PAKATS through financial or in-kind contributions and volunteering. Interested party may contact Liana Jamal at elinjamal.pakats@gmail.com or call +019-200 8375.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 35 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,370 outlets nationwide and serves close to 1 million customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.
Usher in the beginning of the Year of the Rat with an abundance of promotions and festive giveaways as Tiger Beer doubles the celebration on its auspicious 88th anniversary.
KUALA LUMPUR, 20th December 2019 – Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.
As befits such an important milestone, Tiger Beer is going all out this festive season with a series of promotions, contests and activations on a grander scale than ever before. In addition to this packed schedule, Tiger Beer is collaborating with legendary Malaysian singer-songwriter, Namewee, to create a brand-new music video just in time for the Year of the Rat. In the spirit of ‘Double the Huat’, this isn’t the only collaboration fans of Tiger Beer and Namewee can expect in the coming weeks – with further details set to be unveiled soon.
Chances to get exclusive merchandise are also doubled this year, with festive giveaways such as Tiger Beer Mahjong sets, Heineken® Poker sets, cash prizes and even gold coins up for grabs through various means.
From now until mid-February, consumers who purchase any big bottle of Tiger Beer, Tiger Crystal, Heineken® or Guinness Foreign Extra Stout at participating food courts or coffee shops can check underneath their bottle caps for three different Huat characters – “A”, “B’ and “C” – representing different prizes to be won! One “A” bottle cap wins consumers a Huat Huat Ang Pow of RM888, a “B” bottle cap allows a redemption of a Huat Huat Ang Pow worth RM388, while collecting 12 bottle caps marked “C”, or six Tiger Crystal bottle caps, allows customers to redeem one can of Tiger Crystal.
Shoppers at selected supermarkets and hypermarkets can look forward to receiving limited-edition festive rewards as they purchase their favourite Heineken Malaysia Berhad (HEINEKEN Malaysia) brews. The highly-sought Tiger Beer Mahjong set and Heineken® Poker set are available to buy for just RM88 each from now until early January (while stocks last). To qualify, simply purchase three cartons of HEINEKEN Malaysia products, including one carton of Apple Fox Cider, for the Tiger Beer Mahjong set; or three cartons of HEINEKEN Malaysia products, including one carton of Heineken®, for the Heineken® Poker set. Be sure to keep an eye out for special in-store activations while shopping too, as these will give you the chance to get various prizes including one of eight gold coins.
For those wanting to start festive celebrations early, from now until the 26th of December, shoppers can get their hands on an exclusive foldable Heineken® Ice Bucket with the purchase of RM150 of Heineken® or Heineken® 0.0 at selected hypermarkets and supermarkets. Meanwhile for purchases of RM80 or more, they can redeem a Heineken® Shopping Bag. Fans of Guinness aren’t missing out either – from January 1st, with the purchase of two cartons of Guinness Foreign Extra Stout, shoppers stand to receive an exclusive Guinness Electronic Dice set.
You don’t even have to leave your own home to get exclusive rewards this Chinese New Year, with a range of great promotions on Drinkies, HEINEKEN Malaysia’s home delivery service. In addition to getting chilled beers and ciders delivered directly to your door, various items including the exclusive Tiger Beer Mahjong set and Heineken® Poker set are available with purchases by way of festive promo codes – check out www.drinkies.my to find out more.
Consumers celebrating in selected bars and pubs have their own promotions to enjoy – for an Ang Pow which stands out from the rest, Premium Heineken® Ang Pows which allow you to include a personalized video message via QR code are available with the purchase of two bottles of Heineken 0.0 – but that’s not all.
What pairs well with the award-winning brews in the HEINEKEN Malaysia portfolio? Chinese New Year titbits of course! Until early January, cider fans can get their hands on delectable Apple Fox Cider Bakkwa with the purchase of two glasses or bottles of Apple Fox Cider at participating bars.
“Chinese New Year is one of the biggest celebrations of the year for many Malaysians. This year, for us it is doubly important as it marks the beginning of Tiger Beer’s auspicious 88th anniversary. That’s why we want to ‘Double the Huat’ for our loyal consumers this festive season. From the exciting collaboration with Namewee, to exclusive gaming sets to enjoy while celebrating with our friends and families, and of course the many chances to win cash and other prizes, we hope to spread the festive cheer and ‘Huat’ with fans of HEINEKEN Malaysia brews in a bigger way than ever before.” said Roland Bala, Managing Director of HEINEKEN Malaysia.
Stay tuned for even more exciting updates to be announced, guaranteed to ‘Double your Huat’ this Chinese New Year. For full details of all promotions, and more information on this campaign, visit www.tiger88.my. Promotions are only open to non-Muslims aged 21 and above.
Social media campaign to raise greater awareness on importance of moderate consumption and instill a sensible drinking culture this festive season
KUALA LUMPUR, 18 DEC 2019: HEINEKEN Malaysia, through its platform Drink Sensibly (DS), has launched a 3-week social media campaign themed ‘When You Drive, Never Drink’ to educate consumers and their loved ones on the importance of responsible consumption during the holiday season.
Since 2012, the annual campaign has engaged 580,000 consumers to promote the importance of moderate consumption. This year, the brewer’s campaign will serve to help consumers understand their consumption limits and appoint a designated driver for a safe, memorable night out. The campaign will also promote responsible drinking by giving consumers the opportunity to spread the message of ‘When You Drive, Never Drink’ and influence their peers through weekly contests with RM30,000 worth of giveaways.
“As a brewer, we promote the enjoyment of our products in moderation and place importance on working with like-minded partners to instil a sensible drinking culture amongst our consumers. With the DS platform, we are able to creatively remind our consumers how to keep themselves and others safe through responsible drinking, and we aim to affect impactful change by inspiring our consumers to make better decisions through fun and simple, yet important tips and tricks. This year’s campaign in particular reinforces the importance of having a designated driver on a night out of celebrations,” says Renuka Indrarajah, Corporate Affairs & Legal Director, HEINEKEN Malaysia.
The annual festive campaign will run on Drink Sensibly MY’s Facebook page from now until 3 January 2020. It will continue to feature the 5 tips to drink sensibly: EAT, MOVE, HYDRATE, PACE and TAXI HOME through interactive visuals. The campaign will also host creative contests to drive the importance of designated drivers as part of the campaign theme ‘When You Drive, Never Drink’. Each week, participants will stand a chance to win attractive prizes including Xiaomi YI Smart Dash Camera, staycations at Glamz@Genting, limited-edition Heineken merchandise and GRAB vouchers to ensure people reach their destinations safely.
DS is also enlisting the help of two social media influencers: Dennis Yin and Olivia Shyan to amplify awareness and engagement with the campaign. To date, the brewer has channelled RM6.8 million to advocate responsible consumption through its Drink Sensibly platform and Heineken®. Its Heineken® brand continues to stay committed to investing 10% of its media spend on inspiring consumers not to mix drink and drive through on ground and online activations.
Drink Sensibly is rewarding responsible consumers with prizes for participants of the ‘When You Drive, Never Drink’ campaign from 11 December 2019 until 3 January 2020. Prizes will be announced weekly. To enter, simply follow DS Facebook where contests will be announced weekly on www.facebook.com/drinksensiblyMY.
In Malaysia, Etika has once again rolled out soft drinks in an affordable price of RM 1.00 selling through provision stores. This time, we are seeing RM 1.00 for Pepsi and Revive in 325ml can. The affordable price strategy helps the brand to win on volume but can be unsustainable in the long run.
Coca-Cola (Malaysia) has launched two new Heaven & Earth RTD tea in Malaysia. The two new flavours are Lychee & Rose White Tea and Mango Green Tea. The RTD tea has received the Healthier Choice from Malaysia and Singapore, which means they are low in sugar.
The packaging design of the new Heaven & Earth RTD tea looks crisp and clean thus adding a health halo to the drink. The existing Heaven & Earth variants are expected to switch to the new packaging design soon.
HEINEKEN Malaysia’s Star Academy returns with its Guinness Perfect Pour 2022 programme to train and challenge bar staff to be the best Guinness bartender
PETALING...
