Power Root has launched the limited edition Alicafé Tongkat Ali & Ginseng enriched with honey kurma (kurma madu). The drink is specially formulated with Tongkat Ali and Ginseng to strengthen immunity for long-lasting protection, while honey kurma delivers the aroma and taste.
The brand is the number 1 Tongkat Ali & Ginseng Coffee in Malaysia.
Click here to purchase.
Mead Johnson Nutrition (M) has launched Enfagrow AII (A2) MindPro in the Malaysian market. The new formula with A2 milk is designed to be easy on the stomach as A2 milk containing only A2 protein is less associated with digestive discomfort.
In addition to A2 protein, Enfagrow AII has MFGM to support cognitive development and expert recommended DHA for sharper minds. Moreover, it is free from added sugar.
Click here to learn more about this new product and click here to purchase on Enfagrow’s official store on Shopee Malaysia.
Infant formula with A2 protein is the trend and we expect more brands will be having A2 as part of their premiumisation move.
The same product has also been launched in Vietnam and Thailand.
In the Philippines, Highlands Gold Corned Beef has recently launched two new flavours including Korean-Style BBQ flavor. The new Korean-style BBQ is made with real Korean-style BBQ sauce that will make you say “Saranghae.”
For those looking for a new and bold flavor, they can try the new Highlands Gold Black Pepper variant made with real crushed pepper for that peppery, mildly, and spicy kick.
Click here to buy from CDO Foodsphere’s e-commerce store on Shopee Philippines.
Heineken Malaysia has introduced Edelweiss Beer from Heineken’s subsidiary Brau Union Österreich AG. This Austrian wheat beer (or more specifically weissbier) can be traced back to 1646, making it one of the world’s first wheat beers.
Elderweiss is available on Heineken’s Drinkies in bottles, cans and fresh DIY draught kegs.
Click here to purchase.
7-Eleven in the Philippines has collaborated with Heineken to launch the very first Heineken-themed 7-Eleven. The outlet is located at Tomas Morato cor. Sct. Lozano, Quezon City.
Collaboration has become a theme now for convenience store as it is not just a place to grab-and-go but also as an Instagram-friendly hangout spot for young consumers.
Below are images of the new store by 7-Eleven Philippines.
Burger King has launched its plant-based burger in Indonesia. The plant-based burger patties are made using Unilever’s The Vegetarian Butcher.
This plant-based burger is not exactly for vegans or vegetarians as the patties are cooked on the same boiler as meat patties. Therefore, like any other fast food plant-based burger, this is meant for flexitarians only.
The fast food chain has earlier launched BK Kemenangan Tropical Delight featuring Turmeric Yellow Bun and Rasher Beef with cheese.
7-Eleven in Vietnam has teamed up with Coca-Cola to launch a new concept store featuring designs from the iconic soft drink brand. The collaboration not only showcases Coca-Cola but also inject a sense of fun into the convenience store to turn it into an Instagrammable place to improve footfall.
The 7-Eleven x Coca-Cola outlet is located at 33-135 Đường số 1, Tân Phong – Kim Sơn, P.Tân Phong, District 7 in Ho Chi Minh City.
Below are images of the new store from 7-Eleven Vietnam.
7-Eleven Singapore has a similar concept store with Coca-Cola opened in 2020.
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So Good Unsweetened Oat is now in Malaysia. The new unsweetened oat milk from Australia’s Sanitarium is said to have “blended with the best ingredients to create the creamiest and tastiest no added sugar oat milk that is low in fat and saturated fat, and rich in calcium and vitamins B2 and B12.”
The newest non-dairy milk taps into the popularity of oat milk not just in Malaysia but also globally.
So Good Unsweetened Oat is now Available at Jaya Grocer Outlets.
You can also purchase it now online at Lazada or Shopee.
The So Good Barista Edition is available in leading grocers and online.
CPF’s new plant-based “Meat Zero” is available as ready-to-eat food, with popular menus like plant-based bologna sausage, pork burger, rice with stir-fried meat with basil and spaghetti with chopped meat.
The rice with stir-fried plant-based meat is for vegans, vegetarians and flexitarians, while the rest are suitable for vegetarians and flexitarians.
The meals are priced at THB 35 to THB 45 at 7-Eleven outlets in Thailand.
Having Meat Zero in ready-to-eat format will help to build awareness and make plant-based meat more accessible to ordinary consumers.
In Singapore, Impossible Meat has started selling Impossible Deluxe Burger through 7-Eleven.
Madu Uray, known for its forest honey, has launched royal jelly in capsule to make consuming royal jelly more convenient. Madu Uray’s existing products in Indonesia are mainly in liquid format.
Each capsule contains 250mg of royal jelly, which is equivalent to consuming 900mg of fresh royal jelly.
The capsule has 10-HDA, which is the active ingredient of royal jelly. 10-HDA has immunomodulatory activity and antibacterial action.
