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BERJAYA SOMPO LAUNCHES A COLOURING CONTEST TO EASE ANXIETY DURING EXTENDED MOVEMENT CONTROL ORDER

By
Tan Heng Hong
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Kuala Lumpur, 14 April 2020 – Berjaya Sompo Insurance Berhad (“Berjaya Sompo”) today, launched a “#StayAtHome Colouring Contest” (“The Campaign”) as a way to ease anxiety, stress and boredom during the Movement Control Order (MCO) due to the COVID-19 outbreak. This unprecedented situation and social distancing have posed a drastic change from our normal lives where it forces all of us to adapt, stay resilient and get creative in order to stay positive while staying at home. According to a recent survey, 88 percent of Malaysians have developed high levels of anxiety[1] as a result of COVID-19 outbreak, therefore, Berjaya Sompo would like to help minimise the impact by encouraging creativity through colouring, which has a wide range of benefits in calming the mind[2]. It also brings us back to the simpler times of childhood where this activity can be done individually, in a group or as a family. The Campaign will end on 26th April 2020, and is open to all Malaysians of all ages.

In launching this Campaign, Berjaya Sompo has leveraged on its Sompo Holdings Asia resources, through a cross-country sharing initiative with Sompo Insurance Indonesia (“SII”) by repurposing and re-adapting the series of artwork that was created by the SII team in 2019 for this current “#StayAtHome Colouring Contest”. Mawarni Adam, Head of Brand, Marketing Communications and Customer Experience said, “At Berjaya Sompo, we are always looking for ways on how we can engage our target audience in a meaningful way, how we can work together with our marketing teams across the region and do some good along the way. This Campaign, I believe will achieve all of our objectives, as colouring is a simple and fun activity that is ageless and its benefits has been widely published in health articles and journals. I am also especially pleased with Berjaya Sompo’s collaboration with SII, as it shows how cross-country teams can share and maximise resources, foster innovations in order to build the brand and engage our audiences during times of crisis.”   

Adding on to the health benefits of colouring, Robin Ding, Head of Health Underwriting for Berjaya Sompo said, “Similar to meditation, colouring has intellectual benefits that allow us to focus on the moment and switch off from other negative thoughts as a means of relaxation and a calming tool thus helping us reduce our anxiety level or bring about more mindfulness. According to a study[3], it can take you out of your present stresses and worries for even a few hours at a time, which can have an exceptionally recuperative effect”. Berjaya Sompo encourages everyone to stay healthy physically and mentally during MCO, through eating healthy, exercising and doing simple activities like colouring and to think of it as having something creative and colourful to show and display at home, office or on your social media at the end of the MCO.

The Campaign will be hosted on Berjaya Sompo’s Facebook page, where six (6) colouring sheets or templates featuring its mascot “Sompony” will be availed to the public. Participation is free and participants are free to choose their preferred template to colour on whether by printing it and using colour pencils, crayons and water colours or colouring it digitally. Ten winners will be selected to win RM100 worth of Grab vouchers each. The winners will be announced on Berjaya Sompo’s Facebook page on 28th April 2020. For more information about the Campaign, please visit: https://www.facebook.com/berjayasompoinsurance

[1] “How brands are surviving the COVID-19 crisis in Asia Pacific” a survey by Kantar APAC.

[2] “The Adult Coloring Book Phenomenon” a press release by American Art Therapy Association.

Celebrate Ramadan with Munchy’s Oat Krunch Kurma

By
Tan Heng Hong
-

With Ramadan fast approaching, Munchy’s has just launched a new limited-edition Oat Krunch Kurma to bring delight to consumers during the fasting period.

Oat Krunch is higher in wholegrain and is trans-fat free with no preservatives. Made from the goodness of oats, tasty ingredients in a convenient packet, Oat Krunch is a healthy snack whenever you want, wherever you go.

New Lactel set yogurt in lemon, vanilla flavours

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Lactel has recently introduced a new range of lemon and vanilla flavoured set yogurt in Malaysia. The set yogurt is available in a 470g tub format. Every 100g of Lactel set yogurt contains only 1.6g of fat and is ideal to be consumed with fruits or granola.

There is not much excitement coming out of Lactel ever since Lactalis bought over the Nestle chilled business in 2018 and rebranded it under Lactel in 2019. As the player with the largest market share, the lack of new product development indicates troubles brewing in the yogurt category. Consumers are not engaged with the category, especially spoonable yogurt, which is a sub-category that can be substituted with the drinkable format.

The introduction of the new flavoured set yogurt could perhaps bring back some excitement to the category.

Unexpected Things Singaporeans Search While WFH

By
Tan Heng Hong
-

Data says that people were searching for condoms, webcams, video games, and coffee as the restricted movement order continues

Mounting concerns over the coronavirus pandemic in Singapore is having an impact on online consumer behaviour. The prospect of weeks trapped at home has seen people embark on work-from-home and other activities ranging from video calling with relatives to play video games in embracing the current situation.

Now that movement is restricted in Singapore, consumers are turning online to purchase items. As such, we were able to observe really unique and unexpected items consumers were interested in after analysing more than hundreds of thousands of shoppers on iPrice.sg. As a result, the demand for unexpected products under categories like healthcare, electronics, gaming, home & livings, appliances, and drinks have soared since February.

  1. Singaporeans Practicing Safe-Sex

We probably are not surprised that vitamin C, face masks or hand sanitisers are what people are looking for online. But how many of us thought that Singaporeans was searching high & low for condoms too? Data reveals that searches for condoms shot up to 67% in the week of March 23.

As a full-fledged protective gear to prevent unplanned pregnancies, Singapore might brace for lack of condom products due to the recent closing of condom manufacturing plants. This might probably cause the birth rates to go high if the supply of condom is low.

  • Consumers Scrambling to Set Up A Home Office

Though Singaporeans are socially distancing from each other, being socially connected with close family, friends and colleagues via online has been at an all-time high. Driving this new norm, we saw that consumers were searching high & low in interest for items like webcams, Wi-Fi routers, printers, and keyboards.

According to iPrice’s data, we recorded that there is an 85% increase in searches for webcams and 99% for Wi-Fi routers. On the other hand, the increase of search interests for keyboards and printers also jumped by 137% and 67% respectively, in the week of March 23 and March 29. This has shown that Singaporeans are searching on mindfulness materials for a work-related purpose.

  • Contagious Rise of Gaming

The gaming industry today has experienced immense attention as people are looking for more ways to stay entertained at home. The World Health Organisation (WHO) has been highly supportive of gaming though declaring video games addiction a mental health disorder a year ago. As such, our data shows that entertainment items such as video games consoles and TV were recorded to have the highest searches during this Covid-19 period. This may indicate that most Singaporeans have turned to gaming as the new digital hangout option.

Observing gaming related items like Nintendo Switch and PS4 since March 1 and 12, our data reveals that PS4 and Switch saw an amazing improvement in interest by 713% and 57% respectively, while TV experienced an over 35% increase in searches.

  • The Rush to Prepare for Home Cooking

Now that most of us are cooped up in our homes, this presents an exciting opportunity to try out new recipes and home-made food after getting bored with packed foods. Our data also reveals that the interest of searches on cooking equipment such as cookware, dish racks, and rice dispensers grew by 57%.

Practicing good hygiene at your kitchen and any surfaces in your house is also highly important especially during this global pandemic. Therefore, Singaporeans also seem to be searching for disinfectant related items such as Dettol more than ever as it was recorded to increase massively by 127%. This probably shows that average households are stocking up hygiene products to ensure a clean environment at home.  

  • Caffeine & Booze Helping Us Get Through the Pandemic?

With “stay at home” as our new mantra, scheduling regular breaks for stepping out of your isolation bubble is needed to continue your work effectively. It turned out that most Singaporeans were also looking for coffee & alcohol to create an experience of re-grouping after spending time on tasks, which suggests these items are pretty essential as well during this “circuit breaker” mode.

Our data reveals that the increase in searches of coffee was recorded a 107% upsurge growth in interest and followed by alcohol that experienced a 47% increase as well. One of the many potential reasons that led Singaporeans to consume these was to ease the stresses and help kill the time during this period.

Research Methodology:

Data featured in this study were obtained by aggregating thousands of product pages of more than 150 online merchants through https://iprice.sg/ on Google Analytics. Data on the increase in searches were analysed by comparing the impressions data recorded from February 1 – March 31, 2020 as compared to December 1, 2019 – January 31, 2020. The price increase of medical face masks was also obtained from the product’s average price on the product pages of the iPrice platform.

About iPrice Group:

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely in; Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 500 million products and receives close to 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

AEON and Yobick launch first sanitise tunnel at AEON Style Taman Maluri

By
Tan Heng Hong
-
Image credit: Jim Wee Teoh

AEON Retail has collaborated with Yobick, the probiotic drink from DyDo Drinco Malaysia, to install the first sanitise tunnel at AEON Style Taman Maluri. This sanitize tunnel is equipped with 13 nozzles & 5 – 6 mist spray control via sensor detection. This is to ensure all customers & staffs are well sanitized before entering the supermarket premise.

Cultured milk/priobiotic drink producers in Malaysia have been quite active lately promoting their products on social media to communicate the importance of immunity during the pandemic season. COVID-19 has increased consumer understanding of the urgent need to address immunity. Now is the time for brands to further strengthen their association with the immunity message with innovative and creating marketing messages.

New F&N Teh Tarik Ori helps overcome consumer longing for the mamak experience

By
Tan Heng Hong
-

F&N Teh Tarik Ori, a new drink from F&N, is perfectly suited for Malaysians who missed drinking teh tarik (pulled tea) from their favourite eateries including at the friendly neighborhood mamak outlets during the current Movement Control Order (MCO) period.

To bring the mamak experience to the doorstep, the food and drink major held a virtual mamak gathering with an aim to become the country’s largest virtual gathering on 9 April 2020 (8.30pm-10.30pm). The “Mamak Virtual Terbesar Teh Tarik Ori F&N” event featured influencers Cikidot, Norreen Iman, Zetty Nabila and Zack Merican engaging and entertaining the audience during the virtual conference.

We joined the meeting at around 9pm and there were roughly 200+ participants. The target was to have 500 viewers or more. Most of the participants, including us, were not holding the F&N Teh Tarik Ori drink. The lack of availability is the likely reason why this product has not reached the hands of consumers. The new F&N Teh Tarik Ori has not been seen in physical stores yet.

At the end, the event attracted more than 600 people in the biggest virtual mamak session in Malaysia.

Consumers can get hold of the new Teh Tarik Ori F&N (270ml) from the following online shops:

F&N is in the best position to launch an RTD version of teh tarik as the F&N brand is synonymous with teh tarik and has set the gold standard to perfect the art of teh tarik making.

Update:

The F&N Teh Tarik Less Sweet (270ML) is now available.

Hypermart introduces Chat & Shop and Park & Pickup

By
Tan Heng Hong
-

Hypermart, the retail chain of Indonesia’s PT Matahari Putra Prima Tbk, has introduced Chat & Shop and Park & Pickup. The new service allows shoppers to practice social distancing and the convenience of picking up the order from the outlet once it is ready as part of the Park & Pickup feature. Payment is made using EDC that has been sanitised.

Shopper can also have the goods delivered to their homes. The Chat & Shop service was previously confined within a 5km radius from the outlet but this has since been expanded to a 10km radius. The delivery charge for the first 5km is IDR 15,000 with a surcharge of IDR 25,000 for the distance between 5km and 10km.

Chat & Shop and Park & Pickup is available for Hypermart, Primo Supermarket, Foodmart Supermarket and Hyfresh Supermarket.

Yen Yen Partners with Wongnai to Cater to Stay-At-Home Consumers During COVID-19 Social Distancing

By
Tan Heng Hong
-

By launching the “Top 10 Spicy Restaurants: Put out the Fire with Yen Yen” campaign; Customers to get Yen Yen Supercool for FREE for all delivery orders from selected restaurants via Wongnai and LINE MAN on April 1-30

Yen Yen ready-to-drink Jab Liang herbal tea, in collaboration with Thailand’s leading super-lifestyle platform Wongnai, today announced the launch of the “Top 10 Spicy Restaurants: Put out the Fire with Yen Yen” campaign. Through this exclusive campaign, Yen Yen will be serving the perfect herbal drink to pair with delivery spicy meals from top 10 spicy restaurants in Bangkok and the vicinity during the social distancing period when consumers stay at home to prevent the spread of Covid-19. Yen Yen will provide food delivery customers with the new Yen Yen Supercool 400 ml which bursts with the ultimate cooling effect for free when they order from participating restaurants via Wongnai and LINE MAN.

Tan Passakornnatee, President and CEO of Ichitan Group Public Company Limited, said,”The food delivery service market is seeing a rapid growth in light of the current pandemic that practically forces people to stay at home to avoid the spread. Due to the shift in consumer demand and the restaurant industry, Yen Yen has partnered with Wongnai, the leading super-lifestyle platform known for its users’ food reviews and end-to-end restaurant assistant solution, to launch a campaign that responds to the needs of today’s consumers. Through the ‘Top 10 Spicy Restaurants: Put out the Fire with Yen Yen’ campaign, we will give away the new Yen Yen product which highlights the ability to cool down the heat and neutralize spicy flavors. The product is a perfect match with summer spicy dishes as it helps soothe the hotness of both chili and weather during this summer under the concept of #MakeAllHotThingsYenYen. Customers who order food from the selected 10 spicy restaurants via Wongnai or LINE MAN on April 1-30 will receive a free Yen Yen Supercool 400 ml, and another bottle will be given to the LINE MAN delivery driver of the order.”


Yod Chinsupakul, CEO & Co-Founder, Wongnai Media Co., Ltd., added, “At this time, health should be the priority for everyone. We are encouraged to take care of ourselves and those around us by staying home to avoid the risks of Covid-19 exposure. Food delivery is a great alternative that allows everyone to enjoy favorite dishes without leaving the house. Wongnai and LINE MAN together with Yen Yen are ready to let you explore the hot and spicy dishes from the selected restaurants conveniently by having them delivered right to your door. We hope this collaboration will make consumers who are self-isolating happy and safe from health risks during the crisis.”

Yen Yen ready-to-drink Jab Liang herbal tea is the No. 1 cooling herbal drink that comes with the concept of “Fight Hot and Spicy with Yen Yen”. The drink combines the benefits of 12 cooling herbs with the properties of neutralizing the heat caused by hot weather and food, perfect for the hot climate of Thailand and Thai consumers’ preference for spicy food.

The selected restaurants that participate in the “Top 10 Spicy Restaurants: Put out the Fire with Yen Yen” campaign include:
1. Ka Prao Tard by Bar Nom Udomsuk
2. Chan Hom
3. Tum 20
4. Nai Pom Super Leng
5. Non Tum Laek
6. Tidlom Moo Tod Pla Ra Delivery
7. Praram 9 Kaiyang
8. Larb Nua Udon
9. Tumtalob
10. Yum Ma Miw
For more information about the “Top 10 Spicy Restaurants: Put out the Fire with Yen Yen” campaign and Yen Yen Supercool, please visit https://www.facebook.com/yenyendrinks/

Yen Yen Unveils New Product “Yen Yen Supercool”

By
Tan Heng Hong
-

8 April 2020 Bangkok – Yen Yen, the No.1 ready-to-drink herbal tea in Thailand, announced the launch of its new product “Supercool Jab Liang drink” as a must-try product for the summer season. Boasting the health benefits of 12 herbs and the ultimate refreshment of an innovative cooling effect, Yen Yen Supercool serves as an alternative for consumers who seek an ideal cooling beverage during social distancing amidst the summer heat.

Tan Passakornnatee, President and CEO of Ichitan Group Public Company Limited, said, “In response to the needs of consumers who always seek new experiences when it comes to food and beverage choices, Yen Yen ready-to-drink Jab Liang herbal tea is introducing a new product Yen Yen Supercool to the market this summer. Developed under the concept of ‘Fight Hot and Spicy with Yen Yen,’ the new product combines the benefits of 12 cooling herbs with the properties of cooling down the heat and neutralizing spicy flavors, perfect for the tropical climate in Thailand and Thai consumers’ preference for spicy food. Yen Yen Supercool also bursts with the ultimate cooling effect that provides a refreshing sense even without freezing. This drink is set to become a new option for consumers who seek an escape from heat, stress and dullness while practicing social distancing or working from home to avoid the spread of the novel coronavirus.”

Yen Yen “Supercool Jab Liang drink” comes in the 400 ml bottle with a brand-new blue label design. It is available now at convenience stores and retailers nationwide at the price of 15 baht. Food delivery customers who order from the selected 10 spicy restaurants via Wongnai or LINE MAN on April 1-30 will receive a free Yen Yen Supercool 400 ml, and another bottle will be given to the LINE MAN delivery driver of the order. For more details about Yen Yen Supercool, please visit https://www.facebook.com/yenyendrinks/

Wearing mask is mandatory when shopping in most retail stores in Southeast Asia

By
Tan Heng Hong
-

From voluntary to becoming a must, the wearing of mask has become obligatory when shopping in most of the leading retail outlets in key markets in Southeast Asia. The change in behaviour follows new requirements by local authorities as well as changing perception towards mask, now seen as a form of protection for people to curb the spread of the virus.

Previously, the WHO advises the wearing of mask only when you are sick with a cough or sneezing illness (with or without fever). But emerging evidence has caused health bodies to change their recommendation.

Vietnam is quite early to the game requiring all Vietnamese and foreign nationals to wear face masks in public places such as supermarkets effective 16 March 2020. Other countries in Southeast Asia started making mask wearing in public mandatory in April 2020 with the Philippines imposing this requirement from 2 April 2020, followed by Indonesia from 5 April 2020 and Singapore from 12 April 2020.

So far Malaysia is the only major economy in the region without such a requirement. However, some individual outlets and wet markets in Malaysia have already imposed the mask wearing requirement as a precautionary measure.

Inside the stores, retailers are protecting their frontliners with face shield. At 7-Eleven in the Philippines, counter shield has even been set up to form a barrier between the staff and the customer to prevent the unnecessary spread of viruses. So far, sneeze guard, which is being installed in supermarkets in the US, is not seen in this region yet and this is probably due to higher incidence of people wearing mask compared to the US.

(left) image credit: 7-Eleven Philippines; (right) face shield worn by a Village Grocer staff (image credit: Minimeinsights.com)

In Thailand, Central Food Hall has become the first supermarket to introduce disinfection robot using UV-C light to reduce the spread of COVID-19. The UV-C Disinfection Robots, researched and certified by the World Health Organization (WHO) and the Center for Disease Control (CDC), are being deployed at the Central Food Hall Central Chidlom as the first location, during non-opening hours.

Most recently, the Jaya Grocer premium supermarket chain in Malaysia has installed sneeze guard to protect the frontliners.

Image credit: Saiful Anuar Abdullah

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