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ShopeePay boosts footfall for offline merchants with new ‘Deals Near Me’ feature

By
Tan Heng Hong
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Image by ShopeePay

Users can discover and redeem vouchers in-store from nearby merchants from as low as 5 sen throughout the Raya Bersama Shopee campaign

KUALA LUMPUR, 14 APRIL, 2021 – Mobile wallet ShopeePay has developed a new feature known as ‘Deals Near Me’ that will efficiently connect ShopeePay users to offline merchants, offering the best deals in their immediate vicinity, just in time for the Raya Bersama Shopee campaign happening now till 14 May.

‘Deals Near Me’ is an online-to-offline (O2O) feature that uses location-based services to help users discover ShopeePay Vouchers by nearby merchants including cafes, restaurants, and services. Users can easily purchase vouchers on the Shopee app, and redeem them immediately at participating outlets to enjoy attractive cashback when they pay with ShopeePay.

According to Alain Yee, Head of ShopeePay Malaysia, the vouchers will help offline merchants connect with users who are going online first to look for daily essentials and food. The COVID-19 pandemic has impacted shopping and consumption habits of Malaysians and this, in turn, has raised the importance for offline merchants to reach customers in new ways.

“Deals Near Me helps merchants improve their online visibility and direct would-be customers to their outlets when we feature their cashback deals to consumers that are already in the vicinity. Showing the relevant deals to consumers can also lead to higher conversion and tangible sales for merchants. This is important for business recovery after an extended lockdown period which adversely impacted offline retailers, especially those in the service sector. We also believe that this new feature creates a win-win situation for both our users and participating merchants as we enable a convenient, seamless and rewarding shopping experience,” he said.

Since 1 April, the feature has driven footfall of over 100,000 customers to the 130 early adopters of Deals Near Me. Top merchants include MR DIY, Tealive and The Black Whale.

Launched during the Raya Bersama Shopee campaign, there are vouchers specially curated for Ramadan that can be found at three different times of the day: Sahur Specials at 5AM, Jom Berbuka dengan ShopeePay at 12PM, and Moreh Specials at 10PM.

The vouchers can be bought for just 5 sen to earn up to RM8 cashback, from merchants such as Nasi Kandar Pelita, Nando’s, TGI Friday’s, Boat Noodle, Johnny’s, OLDTOWN White Coffee, J.Co Donut and Hokkaido Baked Cheese Tart.

The Raya Bersama Shopee campaign will also offer users free shipping with no minimum spend and deals from as low as RM1.

Users should take note of two very special days – the Jualan Hebat Raya on 23 April and Pesta Jualan Raya on 5 May, that will offer Malaysians irresistible deals and discounts of up to 80% on home appliances, furniture, Hari Raya outfits, decorations and more in preparation for Hari Raya.

 Adding to the cheer on these special days, users will be entertained with the Raya Bersama Shopee Show on 23 April at 10PM, followed by Jom Heboh Di Rumah on 4 May at 9PM and 5 May at 2PM, aired on Shopee Live, TV3 and Tonton. The shows will feature Shopee’s Hari Raya Brand Ambassador, Iman Troye, as well as local artists and celebrities including Anuar Zain, Ernie Zakri, Kaka Azraff, Syamel, Chef Wan and more.

Tan Ming Kit, Senior Manager (Marketing), Shopee Malaysia shared that the e-commerce platform would also be providing convenience to Malaysians who want to give back to society during Ramadan through the #ShopeeGivesBack umbrella.

“We also want to use our platform’s capabilities to offer people the means to do good. Donate from RM1 to Budimas Charitable Foundation, Pertubuhan Kasih Neelofa, Protect and Save the Children, SimplySiti Di Hati, Shelter Home for Children, Ukhwah for Ummah, and more to provide financial aid to underprivileged children and families. Additionally, celebrities such as Siti Nordiana, Izzue Islam and Farahanim Razak will discuss social issues and their views on charity on Shopee Live at 3PM, every Friday during the campaign,” Tan said.

The Hari Raya celebrations will be even more exciting with two units of Perodua Ativa, Yamaha motorbikes, up to 25 million Shopee Coins and other great prizes to be won when Malaysians take part in One or Not as well as Share and Win Prizes.

The Kotak Duit Raya game show also returns every Monday to Friday at 12PM on Shopee Live, where users stand to win a grand prize of RM3,000 cash daily which will snowball to a maximum of RM9,000 if there are no winners.

To know more about Raya Bersama Shopee, visit https://shopee.com.my/m/raya-sale

Meat & Livestock Australia kicks off 2021 Lambassador campaign

By
Tan Heng Hong
-
Image by Meat & Livestock Australia

SINGAPORE, 14 April 2021 – Meat & Livestock Australia (MLA) has officially launched its 2021 edition of Lambassador, a campaign celebrating the amazing flavours of high quality and nutritious Australian lamb in Singapore and Southeast Asia. Wholly owned by MLA as part of its True Aussie brand, Lambassador strives to draw greater awareness to the versatility and accessibility of  Australian lamb in the market.

Singaporean actor and host Paul Foster will continue to lead the campaign as the brand’s official “Lambassador”. Foster was first appointed in May 2020 and will work to break down any common misconceptions many Singaporeans associate with the meat. With a personal love for lamb, Paul wants to raise its profile amongst consumers and celebrate its ease and use in many well-known and loved dishes. 

Lambassador aims to build a community to bring together passionate people to share their knowledge and expertise on True Aussie lamb with Singapore consumers. As a market that is discerning and appreciative of good quality products, the little red dot has always and continues to be an important market for MLA, and through the Lambassador campaign, it looks forward to providing a platform to educate and share recipes and industry knowledge. 

With Australia’s abundance of wide-open spaces, Aussie lamb is proudly free-range, mild-tasting and naturally lean and tender. Its farmers take a natural approach to sustainable farming, working alongside the government to be an industry that aims to be carbon neutral by 2030.  Boasting a reputation of trusted, high-quality lamb, Australia is known for producing some of the world’s finest red meat with comprehensive food safety, quality assurance, and traceability to ensure that only the best meat gets to your plate.

Lambassador 2021 officially kicked off this month with an intimate lamb and wine pairing session at Burnt Ends for the Singapore media. Hosted by Lambassador, Paul Foster, Owner & Head Chef of Burnt Ends, Dave Pynt and Angharad Onions, Butcher and Co-Founder at Bootle’s, guests were guided through a live butchers demonstration with a full lamb carcass, followed by a five-course menu celebrating different cuts of lamb to showcase the adaptability of the meat in popular dishes.   

Throughout the year, MLA will share a series of inspiring and engaging content through the Lambassador website and Instagram pages. A new video series is set to launch later this year, featuring episodes that celebrate lamb as an easy-to-use, delicious meat that can also play an important role in ensuring a healthy and balanced diet. Through this, Foster aims to inspire more Singaporeans to enjoy lamb and discover just how complementary it can be with popular recipes. Previous recipes and more details can be found here:

Website: lambassador.asia

Instagram: instagram.com/lambassadorsg

Phuture Foods offers 100% plant-based Mala Popcorn Bites

By
Tan Heng Hong
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Image by Phuture Foods

The Malaysian plant-based meat producer Phuture Foods has unveiled its latest 100% plant-based Mala Popcorn Bites. The latest product combines two trending items – plant-based meat and the mala flavour.

Consumers in Malaysia can get their hands of the new plant-based Mala Popcorn Bites at the following 20 locations:

20. BOMBiBi Kitchen & Bar (https://www.facebook.com/letsbombibi/)

Cadbury Dairy Milk Encourages Malaysians to Bake from the Heart this Ramadan and Raya

By
Tan Heng Hong
-
Image by Cadbury

Cadbury Dairy Milk Partners with Food Aid Foundation to Bring the Goodness of Baking to B40 Families

KUALA LUMPUR, 05 April 2021 – As our country prepares itself for another Ramadan and Raya amidst the COVID-19 pandemic, Cadbury Dairy Milk, the leading confectionery brand under Mondelēz International aspires to amplify the tradition of giving by adapting and demonstrating that generosity can be exemplified through the simplest of acts such as baking.

This Ramadan, Cadbury Dairy Milk calls all Malaysians to bake from the heart and contribute to communities in need with a campaign aptly themed Kuih Raya Dari Hati. Together with a local baker, Cadbury Dairy Milk is sharing an array of appetising recipes, showcasing unique flavours such as, Chocolate Cake Batik, Cadbury Cheese Biscuits, Cadbury Almond London and Cadbury Chocolate Tarts, all with the signature taste and chocolatey smoothness of Cadbury Dairy Milk.

While the pandemic has affected the livelihoods of many lower-income households and increased their struggle to make ends meet, many Malaysians have risen above the challenge and extended their support to those in need. Inspired by this good example and motivated by the Cadbury Dairy Milk brand purpose of generosity, as well as Mondelez International’s value and culture of Diversity and Inclusion that aims to empower people and communities, the campaign was conceptualised in collaboration with Food Aid Foundation, a non-profit organization that focuses its efforts on distributing food and essential items to the community in need.

Cadbury Dairy Milk invites Malaysians to bake the best out of this situation by simply making any kuih Raya with Cadbury Dairy Milk chocolate. The steps to participate are as follows:

  1. Get creative with your own creation or try these unique Kuih Raya recipes that Cadbury Dairy Milk have curated. It is simple enough for anyone to recreate and achieve delicious results. Visit resipiraya.cadburyoreo.com.my to check out an assortment of Raya cookies and treats!
  2. Share these delectable baked goods on social media while tagging @Cadbury_MY and including the hashtag #KuihRayaDariHati
  3. Feel good knowing that your baked goods resulted in even more goodness as Cadbury Dairy Milk will make a donation to the beneficiaries in need, with each submitted post.*  Food Aid Foundation will deliver a special Raya celebration care pack that consists of essential items, duit raya and homemade Cadbury Dairy Milk Kuih Raya to the beneficiary families.

“Malaysians have continuously shown their inherent generosity especially during the holy months of Ramadan and Raya. With this in mind, we feel that it is the perfect occasion to introduce our #KuihRayaDariHati initiative, in an effort to bring Malaysians together. We hope to pave the way for our consumers to carry out simple and meaningful acts through the delight of baking with Cadbury Dairy Milk and contribute towards supporting the communities in need. On top of that, the festive season is also an ideal occasion to encourage everyone to snack mindfully, balancing the indulgent treats with wholesome bites,” shared James Kane, Managing Director of Mondelēz International, Malaysia and Singapore.

In addition to encouraging Malaysians to be part of this effort, Cadbury Dairy Milk has also partnered with 99 Speedmart®, the popular chain of mini markets across Malaysia, who also share in the confectionery brand’s values of generosity and supporting local communities. Mondelēz International (Malaysia) has pledged to contribute an additional RM0.50 to Food Aid Foundation with every purchase of one (1) Cadbury Dairy Milk share bag and one (1) OREO packet 133g (any variation) at any 99 Speedmart®.

In the spirit of sharing, Cadbury Dairy Milk invites Malaysian to recreate some simple yet delicious kuih Raya with Cadbury Dairy Milk this season. Keep your eyes peeled for Cadbury Dairy Milk (160g) and Cadbury Dairy Milk Neap Jars that are available in all major Hypermarkets and Supermarkets.

For more information on Cadbury Dairy Milk Malaysia, check out the Facebook page at https://www.facebook.com/CadburyMalaysia..
*Subject to public posts on Instagram only. This initiative is only available until 12th May 2021.

Click here to purchase Cadbury on Shopee Malaysia.

Whey To Go Es Kopi Whey Gula Aren launched

By
Tan Heng Hong
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Image by Whey To Go

Indonesia’s Whey To Go has launched a functional fitness and weight loss drink called Es Kopi Whey Gula Aren. This drink is said to be the one and only high protein milk coffee. The protein comes from whey.

Whey To Go is positioned as a provider of high-protein, guilt-free drinks that come with less sugar & calorie. Outlets are located in Jakarta, Surabaya, Banjarmasin, Palu, Cirebon and Bali.

New Pokka herbal tea to beat the sweltering heat in Malaysia

By
Tan Heng Hong
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Image by Pokka

To beat the heat, Pokka has introduced a new herbal drink in Malaysia made from 7 herbs and botanical ingredients. The 7 different types of herbs are grass jelly, selfheal, honeysuckle, lalang grass rhizome, Chinese licorice root, luo han guo and chrysanthemum flower.

Click here to purchase Pokka herbal tea and other Pokka beverages at its official store on Shopee Malaysia.

Always There For Those In Need

By
Tan Heng Hong
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(Le to Right): 7-Eleven Malaysia’s General Manager of Markeng, Ronan Lee, General Manager ofOperaons, Christopher Anthony, and Senior Operaons Manager, Azrulnizam Azhar at the launch ofSemurni Kasih 2021

KUALA LUMPUR, 13 Apr 2021 – 7-Eleven Malaysia, the country’s largest convenience store chain with over 2,400 stores nationwide, carries on its goodwill of helping less-fortunate communities through Semurni Kasih, its annual donation drive under the Community Care programme.

Held in conjunction with the holy month of Ramadhan, the 6-week-long donation drive will run until 23 May 2021. Customers can contribute by purchasing necessities including food, beverages, groceries, household essentials, personal care and other supplies at 7-Eleven stores and then placing the items in dedicated contribution boxes found in every store. As the tagline ‘You Contribute, We Distribute’ suggests, contributions received will then be distributed by 7-Eleven Malaysia to various charity organisations and charitable causes across the nation.

7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee said, “At 7-Eleven Malaysia, we are ever thankful to our customers who have supported Semurni Kasih throughout the past 13 years. We would like to call upon everybody to contribute – no matter how small – as every little bit counts to bring some respite to the less-fortunate nationwide who are doubly affected by the current pandemic situation. We firmly believe that we are able to help the underprivileged even more when we come together. Since its inception in 2008, 7-Eleven Malaysia has collected and disbursed over RM21 million worth of provisions to 2,190 beneficiaries.”

“We encourage all Malaysians to drop by their nearest store to participate in this donation drive. While at our stores, be sure to enjoy great savings through our Menyambut Ramadan Bersama 7-Eleven and Ramadan Promosi Istimewa campaigns, and don’t forget to keep an eye out for our latest trending products such as Nilofa Flavoured Milk and Boots Beauty and Skincare Range. Of course, every visit will not be complete without a refreshing cup of our signature Slurpee so make sure to grab one on your way out,” he concluded.

Semurni Kasih is part of 7-Eleven Malaysia’s Community Care, a non-profit entity set up to implement corporate responsibility and philanthropic initiatives in support of underprivileged groups and sustains environmental conservation efforts.

For more information on Semurni Kasih 2021 and the list of beneficiaries, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook and Instagram

Carlsberg Smooth Draught Refreshes ‘New Look’ For An Even Smoother Sensation!

By
Tan Heng Hong
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Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

Shah Alam, 12 April 2021 – Carlsberg Smooth Draught unveils a brand-new modernistic look to create an even smoother drinking experience! In Carlsberg’s continuous pursuit of better, consumers can now enjoy a refreshed look and feel with the same great taste in the Danish inspired local brew. The debut of Carlsberg Smooth Draught’s new look is now complete across its product family from cans, bottles and now even available on taps making this smooth liquid more accessible to consumers!

Staying true to its tagline – Probably The Best Beer in the World, Carlsberg’s constant pursuit of better is the driving force behind the refreshed identity of Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019, and now for Carlsberg Smooth Draught. The brand’s new look spotted across its new packaging, visibilities, and amenities solidifying the premium-ness of its identity and freshness of the same smooth, great brew. The most innovative improvement is the scavenger liner to pull-off a “Fresh Cap” on Carlsberg Smooth Draught 325ml and 580ml bottles that removes oxygen from the headspace in the bottle to keep beers fresher for longer. This tiny detail creates a huge difference to drinking experience where consumer can taste fresher brew up to five times longer in bottled beers.

“Growing strong since its launch in 2016, Carlsberg Smooth Draught is best known to deliver a smooth sensation of a freshly tapped beer enjoyable anytime, anywhere. We are excited over its refreshed identity and practical innovations. Coupled with exciting consumer promotions, we are confident to further strengthen the brand awareness and boost sales similar to the success Carlsberg Danish Pilsner enjoyed when it had the same brand identity refresh exercise”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

In pursuit of better, Carlsberg Smooth Draught brings innovation to yet another level introducing Smooth Draught now on tap!

“We are very excited to have just launched Carlsberg Smooth Draught on tap exclusively at 28 outlets of The Brew House nationwide for 2 months. This product innovation just keeps getting better, and we will distribute it widely in starting June onwards to drive footfall at our affiliated F&B outlets”, added Moreau.

To celebrate its new look, Carlsberg Smooth Draught launches its consumer promotion in
Peninsular Malaysia starting from 1st April till 31 May 2021. Get rewarded for your Carlsberg Smooth Draught purchases at restaurants, coffeeshops, food courts, convenience stores and supermarkets.

From now till 31st May 2021, purchase Carlsberg Smooth Draught from supermarkets,
hypermarkets and convenient stores and get rewarded with Touch n’ Go eWallet Credits. For purchases on e-commerce platforms Shopee and Lazada, stand a chance to win Apple iPad 7th Generation (worth RM 1,849) or up to RM100 Touch n’ Go eWallet Credits.

As for purchases at participating coffeeshops, and food courts from 19th April onwards, be
sure to collect the Fresh Caps to redeem exclusive merchandise or Carlsberg Smooth Draught! Collect 24 bottle caps to redeem a limited-edition Carlsberg Smooth Draught 30” umbrella or 12 bottle caps to redeem a 320ml Carlsberg Smooth Draught can.

Elevate your enjoyment of a brew that is as smooth as freshly tapped beer with your buddies today over a cold Carlsberg Smooth Draught! Claim a free bottle (325ml) of Carlsberg Smooth Draught when you purchase two (2) buckets of Carlsberg Smooth Draught at participating bars or restaurants.

Visit www.probablythebest.com.my to find out more about promotions in-store. ‘Like’ and
‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and
giveaways.

Click here to purchase Carlsberg products on its official store on Shopee Malaysia.

Mister Potato launches Ramadan flavour featuring sweet kurma and purple sweet potato

By
Tan Heng Hong
-
Image by Mister Potato

In Malaysia, Mister Potato is back with a Ramadan limited edition flavour. The Purple Sweet Potato (ubi keledek) crisps are unlike any as they contain the sweet kurma (kurma manis) taste. The snack brand describes the combination of purple sweet potato and date or kurma as a “rare” flavour. The application of the sweet kurma flavour in salty snack makes this innovation interesting.

Get yours now by clicking this link to purchase Mister Potato and other Mamee products on its official store on Shopee Malaysia.

 

 

MO BAR presents : The Whisky Experience ft. Mike Cheong

By
Tan Heng Hong
-
Image by MO Bar

Every Thursday in April, between 6 – 9pm at MO BAR at Mandarin Oriental, Singapore, whisky aficionados can look forward to an experience curated for discerning palates. Enjoy not just a three-whisky flight with food pairing (58++SGD), but also the opportunity to mingle with Mike Cheong, Trade Ambassador of Bacardi-Martini, who can impart some nuggets of wisdom so guests will be able to take their tasting experience to the next level.

This month’s selection of whisky features choice picks from the Bacardi-Martini portfolio. Sample the Aberfeldy Old Single Malt Whiskey (12 years), Dewar’s Blended Scotch Whisky (15 years), and Craigellachie Old Single Malt Whiskey (13 years). Alongside the quality drams, tuck into some bites that can stand up to the robust flavours of the whisky, including a spicy, piquant Pork Vindaloo, Tandoori Truffles Chicken seasoned with special spices, spicy Tandoori Prawns, and the Baingen Bharta– a smoky eggplant filling in a kueh pie tee shell.

If you’d like to sample more than just whisky, MO BAR’s award-winning, regionally curated cocktails will also be available a la carte. Following the bar’s recognition as one of Asia’s 50 Best Bars with the Volume Two menu, MO BAR’s current Volume Three menu explores the history and culture of destinations across Asia Pacific, with a creative selection of regionally inspired drinks. The remaining dates for this experience are the 15th, 22nd and 29th of April, and guests can look forward to even more exciting partnerships with brands and suppliers in the future.

 

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