The new Sting Berry Blast Flavoured Energy Drink from Suntory PepsiCo Vietnam Beverage has been relaunched with a new ingredient. The unique thing about this energy drink is the use of 4-year-old red ginseng to demonstrate potency.
Vietnam’s largest dairy company Vinamilk has launched a new range of fresh drinking yogurt that has to be kept chilled. The 200ml chilled drinking yogurt does not contain preservatives and comes with a shelf life of 45 days. The three variants are original, peach and kefir.
The new yogurt drink is priced at VND 12,595 (USD 0.54).
The yogurt drink category is upgrading towards chilled to preserve the product’s freshness. Vinamilk’s competitor TH has recently unveiled a new thick, creamy chilled drinking yogurt that is also required to be chilled.
Suntory PepsiCo has brought its Boss coffee brand into Vietnam with the launch of two new Boss ready-to-drink (RTD) canned coffee (180ml). Available in two variants black coffee and milk coffee, the new beverages offer young and busy Vietnamese consumers with a taste of Japanese-quality coffee.
To establish its Japanese origin, the Boss TVC features a person that looks like a Japanese wielding a Japanese sword in a traditional Japanese house. The story about the Boss Coffee brand is also communicated on pack with 25 years of experience from Japan.
The drink is sweetened with sugar and acesulfame potassium with the sugar content for both variants at 4.4g/100ml.
Suntory Pepsico has added Tropicana Twister Passionfruit Mixed Juice Drink in Vietnam. This stevia- and sugar-sweetened mixed juice beverage (350ml) contains 10.8g of sugar per 100ml. The other juice ingredients are orange and apple.
Passionfruit is popular in packaged beverages and the new mixed juice drink reflects the fruit’s popularity.
Thailand’s TC Pharmaceutical Industries has released Ready Lemon C, a vitamin C-enriched energy drink for female with 58% less sugar than the original formula. Vitamin C is probably best known for its anti-aging benefits.
The 150ml drink contains caffeine (50mg) and vitamin C (66mg) as well as taurine (800mg). The main sweeteners are acesulfame potassium and sucralose.
Indonesia’s PT Dua Kelinci, the maker of Deka Wafers, has combined durian with cheese to create the new cheesy durian flavour for its wafer roll jumbo. The flavour combination is said to be the first of its kind in Indonesia. The company has previously innovated with the white coffee flavour.
The new Deka Jumbo Cheesy Durian is available to purchase on Dua Kelinci’s official store on Tokopedia.
Kopikalyan, a specialty coffee roaster with cafes in Jakarta, Indonesia, has partnered with Pejoy, the biscuit stick of Ezaki Glico with a launch event on 28 September 2019. The collaboration uses Pejoy Matcha and Pejoy Chocolate to create unique milkshakes and breads (roti). The goal is to further promote Pejoy biscuit stick in the Indonesian market.
In Southeast Asia, Ezaki Glico has in recent months entered into partnership with leading F&B players in Thailand, Singapore and Malaysia to promote its Pocky and Pretz with localised flavours. Innovating with familiar flavours but in a different format helps brands to reach out to consumers, especially younger ones, who are keen on trying unique and unusual flavours.
Mamee-Double Decker is introducing Malaysians to the taste of balado with the new Mister Potato Balado. Balado is a type of hot and spicy bumbu (spice mixture) found in Minang cuisine of West Sumatra, according to Wikipedia. The balado flavoured Mister Potato was previously launched in Indonesia in 2018.
Also introduced together with Mister Potato Balado is Mister Potato Roasted Beef. Both potato chips are made in Indonesia by PT Pacific Food Indonesia at its Tangerang factory in West Java.
At Giant, the imported Mister Potato Balado/Roasted Beef in a 85g canister is priced at RM 3.59 (USD 0.86). As a comparison, the locally-made Mister Potato (assorted flavours) in a larger 150g canister has a price tag of RM 4.70.
Ayam Brand has made available Saba Mackerel Flakes in Malaysia and they come in 3 delicious recipes Mayonnaise, Extra Virgin Olive and Chili. The key selling point of Ayam Brand Saba Mackerel Flakes is the extra omega 3 content, which is 50% more than tuna.
One can of the Ayam Brand Saba Mackerel Flakes fulfills a person’s weekly Omega 3 needs as each can is said to have omega 3 equivalent to 8 fish oil capsules (1 fish oil supplement in softgel contains 300mg of omega 3).
The omega 3 in the new canned seafood is described as helping to strengthen bones, improve eyesight and is good for the brain.
Ayam Brand has an existing range of canned mackerel products in the market. The brand does mention about the goodness of omega 3 and how each can of Ayam Brand Sardines and Mackerel provides the individual’s omega-3 needs for a full week.
However, with the launch of the Ayam Brand Saba, the brand puts a stronger focus on highlighting omega 3 as the key product benefit. The brand also communicates in easy to understand message for consumers to grasp the benefits of omega 3 and how much omega 3 is in one can of Ayam Brand Saba in terms of the number of omega 3 softgels.
Malaysia’s Mighty Bakery Sdn Bhd, the maker of Mighty White bread, has recently added a few more interesting products in the local market. Available since September 2019 is the Mighty White Strawberry Lychee Duo Cream Roll (RM 0.90), which has the perfect combination of two fruity flavours strawberry and lychee.
Cheese bun is popular in the packaged bread market. Now Mighty Bread has its own version called Cheezy Bun (RM 1.50).
The latest from Might Bread is Mighty White Banana Cake and is available from LuLu/Mydin/Checkers/Antop/Point/Eraman, Tesco (from 8 October 2019) and selected local provision stores.
