Yoshinoya Indonesia has expanded its take home series with the latest additions Sukiyaki Set and Ogura. The Sukiyaki Set is made from 100% US beef. Consumers can enjoy sukiyaki in the comfort of their own home. The set comprises the following items:
100% U.S Beef
Silky Tofu
Mixed Veggie
Shirataki Noodle
Sukiyaki Sauce
Ogura is a sweet red bean soup. This product is known as a “takjil” food or sweet treat. Takjil is a small meal or appetizer which is served before the main dish during the fasting month of Ramadan.
1980 Boom Cha Brew has made available 7 Premium Dates Autograph Release (470ml) for the upcoming Ramadan and Hari Raya celebrations in Malaysia.
The new kombucha contains 7 carefully selected premium dates offering energy and nutrition to boost your energy and lift your spirit to the fullest. 7 Premium Dates Autograph Release is available in two variants including less sugar.
The key ingredients are 7 different types of dates, premium black raisins and premium Borneo honey.
What we are seeing now is kombucha players in Malaysia are repositioning the fermented drink for the festive season and localising with familiar functional ingredients to magnify kombucha’s benefits and acceptance
Mi ABC Selera Pedas has recently added the all-new Spicy Peanut Sauce flavoured instant noodle. Mie ABC is an instant noodle brand by PT ABC President Indonesia. Peanut sauce is commonly used as a dipping sauce for satay. Peanut sauce can also be used for noodles as well.
The most unique thing about the latest Spicy Peanut Sauce flavour is it has called out “Vegan OK” on front of pack. Unlike the smaller brands like Daai, We don’t usually see leading instant noodle brands in Indonesia with a vegan positioning. The latest development can be an indication that leading players are embracing the vegan/vegetarian trend as more consumers now embrace a plant-based diet.
Ichitan has launched its latest Ichitan Brown Sugar Milk RTD tea in Indonesia. The drink contains milk from New Zealand and premium gula aren (palm sugar) to deliver an affordable premium product without breaking the bank.
Affordable premium is the way to go during challenging economic condition. Ichitan Brown Sugar Milk is seen as the answer to foodservice brown sugar milk tea but with a price that is seen friendly to the wallet.
VPMilk, a Vietnamese milk producer, has recently unveiled three vitamin-fortified UHT milk in milk pouch packaging. The milk (220ml) contains omega for memory enhancement, vitamin D3 to support calcium absorption and vitamin A to brighten the eyes.
The milk is suitable for children aged 1 year and above and has a shelf life of six months.
Having the UHT milk in milk pouch packaging makes the milk more affordable to consumers.
Indonesia’s PT Mahkota Monde, which is a well-recognised biscuit maker, has collaborated with Ovaltine to launch a new co-branded wafer with Ovaltine. The product comes under Nissin Wafers and features the chocolate malt flavour. Nissin Ovaltine Wafer is said to be the first wafer with Ovaltine in Indonesia.
CP Foods Malaysia has launched a new Ready-to-Cook series featuring Malaysian favourite spicy dishes. The range comprises spicy chicken dishes like Kari Ayam (chicken curry), Rendang Ayam (chicken rendang) and Ayam Masak Lemak Cili Api.
However, you do need to add some additional ingredients such as coconut milk as per the cooking instructions.
The new CP ready-to-cook series tap into the trend of cooking from home but still offer the convenience of not having to cook everything from scratch. This way, consumers can enjoy a hassle-free quality meal.
Lay’s Stax in canister format has been spotted in Malaysia. Unlike the imported Stax, this product is made in Malaysia by Food Excellence Specialist Sdn Bhd for PepsiCo (Malaysia). Food Excellence Specialist is the manufacturing arm of Singapore’s Food Empire Holdings Limited.
The all-new Lay’s Stax is available in three flavours Sour Cream & Onion, Barbeque and Extra Cheese. The price per canister (135g) is RM 5.30, which is lower than the imported Lay’s Stax in the market, thus making the snack more affordable for local consumers.
The product is expected to be exported to the Philippines as well.
The Indonesian pasteurised milk brand MilkLife by Global Dairi Alami has entered into the UHT milk space. The move from pasteurised chilled milk to shelf-stable UHT milk is a natural progression for dairy companies in Indonesia as the biggest volume lies in the UHT segment.
MilkLife UHT is available in three flavours – chocolate, plain and strawberry. It contains Maxinutri, which is a source of calcium, vitamin B2 and phosphorus. The fresh milk comes from imported Australian cows housed in a dairy farm in Kalijati, Subang Regency in West Java.
There are two packaging formats 200ml (teens) and 125ml (kids) and both are packed in Tetra Slim Leaf.
The 7-Eleven x Pepsi Concept Store will offer customers with an enhanced shopping experience shaking up the local retail scene.
KUALA LUMPUR, 9 April 2021 – Offering customers with an interactive and unique shopping experience, 7-Eleven and Pepsi today announced that they have collaborated to launch the first ever 7-Eleven x Pepsi Concept Store in Malaysia. Unlike regular convenience marts, this revolutionary concept store located at DA Square at Damansara Avenue not only showcases the beverage brand, but also seeks to provide a unique and convenient experience through attractive in-store activities and a wider offerings selection thus elevating their everyday shopping experiences.
In the post COVID-19 world, where online shopping has accelerated to staggering speeds, it becomes important for retailers to reimagine their business practices and turn attention to how they can take customer shopping experiences to the next level. Along with introducing the latest and in-demand products and services, retailers also need to draw focus on building omnichannel experiences and introducing ‘retailtainment’ experiences for customers.
This means that customers not only come to brick and mortar establishments to stock up on essentials, but instead look forward to having in-store experiences that allows them to enjoy personalised and interactive experiences that are lacking while shopping online.
Khalid Alvi and Wong Wai Keong pose in front of one of the many Instagrammable corners of the newly launched 7-Eleven x Pepsi Concept Store.
“Inspired by Pepsi’s brand spirit, we have adopted a bold attitude to experimenting and creating new experiences that our customers will thoroughly enjoy. Whether it is coming up with limited-edition cans or creating a collection inspired by pop culture such as the Pepsi X BLACKPINK campaign,” said Khalid Alvi, Chief Executive Officer – Malaysia, Singapore and Brunei at Etika Holdings Sdn. Bhd.
“Our partnership with 7-Eleven is an extension of Pepsi’s BOLD and innovative attitude as we bring new in-store experiences for customers in Malaysia. With the launch of this unique 7-Eleven x Pepsi Concept Store, customers will be able to enjoy some of our new offerings, personalised experiences and even shop for exciting Pepsi merchandise and fan collection pieces that will redefine their shopping experiences,” added Khalid.
Stepping foot inside the 7-Eleven x Pepsi Concept Store, customers will be able to experience several interactive activities such as floor projections, infinity mirrors, their favourite BLACKPINK music in the background, interactive pong games and a neon photo area in true millennial fashion to spice up their Instagram feed. Customers will also be able to try some great new snacks at the store’s Lay’s corner, a flavourful wall of crisps from across the globe.
In addition, 7-Eleven x Pepsi Concept Store will also have a café area where customers can relax with their favourite Pepsi products and 7-Eleven’s extensive ready-to-eat meals and snacks. All in all, the concept store elevates the buy and go shopping behaviour, creating a space for shoppers to discover new products and experience a range of fun-filled engagements.
“As the No.1 convenience store chain in the country, 7-Eleven is proud to be partnering with Pepsi as we bring to life our first, of which there are more to come, experiential concept store catering to the needs of our younger and trend-conscious customers. Through this collaboration, we will further strengthen our position as the undisputed leading one-stop convenience brand as we continuously seek innovative and fun ways to enhance our customer’s shopping experience with us,” said Wong Wai Keong, Co-Chief Executive Officer of 7-Eleven Malaysia.
“Our maiden concept store with Pepsi not only provides a one of a kind experience to visitors but also allows us to showcase our wider and improved range of fresh food and beverages. We have delectable onigiris, freshly made chilled sandwiches and other ready-to-eat meals, a wide assortment of packaged bakery and our ever popular skewered snacks, aptly named “Cocoks” that even comes with a selection of dipping sauces. For our beverage selections, the choices are extensive and include our evergreen Slurpee, freshly made to order bean to cup brews and a selection of premium craft beers. Customers can also look forward to an extensive range of imported products from around the world, from confectionery to exclusive health & beauty selections such as Boots, UK’s No.1. skincare brand, featuring its popular Vitamin C and Cucumber range,” added Wai Keong.
Expressing his excitement, Lee Yen Foong, General Manager of TA Global, said “We are thrilled to welcome 7-Eleven and Pepsi to DA Square @ Damansara Avenue and congratulations once again for bringing in the first ever revolutionary concept store to Malaysia. With the new addition to DA Square @ Damansara Avenue, we look forward to providing a new, unique and exciting experience to the community of Bandar Sri Damansara and beyond.”
Exciting contest and exclusive deals in conjunction with launch of the 7-Eleven x Pepsi Concept Store
Staying true to the motto of offering new customer experiences, Pepsi has announced an exciting social media contest to encourage netizens to visit the newly launched concept store.
Starting today, customers who visit the 7-Eleven x Pepsi Concept Store can click photos of themselves in store and share them on their social media channels with a creative caption and hashtag #pepsiconceptstore. Throughout the contest, 80 Pepsi fans of the most exciting posts will stand a chance to win limited-edition Pepsi x Pestle and Mortar T-shirts. The contest will run for one month with entries being accepted already. For more details about the contest, kindly visit Pepsi or 7-Eleven Malaysia Facebook page or www.etikaholdings.com/contest-and-promotions.
In addition, Pepsi will also offer a redemption of the limited-edition PEPSI x BLACKPINK premium box consisting of 4 bottles of Pepsi Black Pink, BLACKPINK poster and cards with purchase of RM20 and above on Pepsi products in a single receipt. Only 50 units are available per day on a first-come-first-serve basis so hurry and make your way to the 7-Eleven x Pepsi Concept Store @ DA Square for your chance to redeem while stock lasts!
For more information and further updates on future Pepsi campaigns, please visit:
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