Mengniu has added new flavours to its YoyiC fermented milk drink in Indonesia and Singapore. In Indonesia, the two new flavours are strawberry and blueberry, which add to the existing original and lychee flavours. In Singapore, the new flavour is passionfruit, which is said to contain antioxidants and vitamins plus an amazing sweet and tart taste.
Another innovation for YoyiC in Indonesia is the use of the new twist cap that offers more convenience for on-the-go consumption.
To make it easier for Indonesian consumers to purchase YoyiC, Mengniu has made all its products in Indonesia available for purchase online.
Munchy’s has added Himalayan salt into its Chocolate Cream and Vanilla Cream biscuits to give its biscuits a unique combination of sweet and savoury tastes.
The Malaysian biscuit manufacturer launched the new Munchyâs LEXUS Salted Sandwich to tap into recent food trends that pair unusual flavours to create new taste profiles. The salted sandwich is sweet and creamy on the inside or crunchy and salty on the outside.
Munchyâs LEXUS Salted Chocolate Sandwich are available in 190g packs (containing 10 convenient sachets). They are sold at major hypermarkets, supermarkets and retail outlets nationwide at a recommended retail price of RM 5.15 (West Malaysia) and RM5.45 (East Malaysia).
Kuala Lumpur, 11 October 2019Â – Lipton is back once again to bring Malaysians closer to each other, one cup of tea at a time. In this modern day and age, we tend to get caught up in our fast-paced lives, with the advancement of technology limiting all daily communications within the constraints of our mobile screens, resulting in real-life connections being sidelined.
As a fast-growing country, it comes with no surprise that Malaysia has the highest social media penetration in Southeast Asia. A recent study* showed that 80% of the nation’s population spends an average of 8 hours online. This proves that Malaysians dedicate a healthy portion of their daily lives to screens.Â
These global and local findings led to Lipton’s latest campaign, #KawBersama, which aims to encourage Malaysians to foster strong bonds over a strong-tasting cup of tea. Tea time is a tradition that has been practiced from generation to generation in Malaysia, and every family has their own unique rituals surrounding tea time, making it the perfect time to build quality connections.
The campaign kicked off earlier this year with popular Malaysian superstar Amyra Rosli in a series of commercials that saw the actress working with her husband and mother respectively to bring the message of #KawBersama to life.
Hypermart, Indonesia’s largest hypermarket chain, has launched Hypermart Online Express. The new service provides quick delivery for residents living within a 5km radius of any Hypermart store in the Jakarta Metropolitan Area (Jabodetabek). Once the order is placed, the shopper will only need to wait maximum 30 minutes to receive the goods, which will be sent directly to their address.
Hypermart Online Express reminds us of China’s Hema Supermarket, which also guarantees a 30-minute delivery time for an order placed if the customer lives within a 3km radius of a Hema outlet.
Apart from solving the “last mile” logistics issue that is often a problem with e-commerce, grocery chains providing a 30-minute delivery can provide value-added products to its consumers. Such products include those with a very short-expiry period such as pasteurised fresh milk, which Hema is selling at its stores in China. The daily fresh milk range is only displayed for 1 day. The stock is replenish overnight ready for each new day.
The quick delivery service also improves the competitiveness of hypermarket in face of the popularity of proximity shopping. In Indonesia, consumers are opting for minimarket as they have competitive prices and these stores are often within a short distance from their home.
Athe moment, minimarket chains like Indomaret offers free delivery of cooking gas and 19L gallon water, while Alfamart’s e-commerce platform Alfacart and Indomaret’s Klikindomaret provide free shipping with a minimum spend of IDR 100,000. Hypermart’s guaranteed 30 minute delivery represents the next level in convenience.
From Left) Ms. Christine Lim Phaik Chan, Sales Executive of Ayam Brandâą, Ganesh Palanimalai, Store Manager of Giant Hypermarket Bandar Kinrara, Ms Shermin Low, Nutritionist from MyKenzen Singapore, Mr. Nathan Deverre, Marketing Manager of Ayam Brandâą, Chef Syafiq Othman, and Pn Noor Azah Salwani, Category Manager GCH Retail (M) Sdn Bhd during the launching of Ayam Brand Santan Super Light.
Shares Nutritional Benefits of Low Fat Santan, and Introduces Healthier Heritage Dishes &On-trend Fusion Creations by Chef Syafiq Othman
KUALA LUMPUR, October 10, 2019 â The new Ayam Brandâą Coconut Milk Super Light has 75% less fat than raw coconut milk[1] without compromising on taste and aroma, still packed with all the delicious, creamy goodness of coconut milk. Coconut milk is also naturally free from cholesterol compared to its substitutes such as yogurt and regular milk.
Made with Malaysians In Mind – Super Light and Cholesterol Free
Ayam Brandâą Coconut Milk Super Light, which is cholesterol free, comes as a response to the rise in Malaysians with high cholesterol, a shocking 47.7% of the adult population[2].
âSantan is a key ingredient in Malaysian cuisine, and Malaysians love of good food is legendary. We set out to create a lighter coconut milk so that more people can enjoy great tasting food using healthy ingredients. Ayam Brandâą Coconut Milk Super Light is the result, with 75% less fat compared to raw coconut milk, while maintaining the taste and aroma, and without cholesterol,â said Mr. Nathan Deverre, Ayam Brandâs Marketing Manager.
He explained that the brand is championing better health, and good food by providing healthier ingredients.
âAyam Brandâą healthy, convenient and tasty food with no preservatives and no MSG is part of our DNA. We are also committed to preserving heritage foods, and encouraging new culinary creations. This is where Ayam Brandâą Coconut Milk Super Light can help in making traditional recipes healthier, and adding a local spin on global trends,â he explained.
Harnessing Coconut, A Superfood
Nutritionist Shermin Low from MyKenZen, a nutrition service consulting company, was on hand to dispel the misinformation regarding the relationship between coconut fats and health.
âCoconut fats are among the healthier fats. Current research studies show that it is composed of Medium Chain Triglycerides(MCTs) that are directly used in the body to produce energy, boost metabolism, provide more energy and improve the immune system because it has antibacterial and antiviral properties[3],â Ms. Low said.
Other benefits of coconut milk are that it is cholesterol free, high in fibre, Vitamins C, E, B1, B3, B5 and B6, and in mineral such as iron, selenium, natrium, calcium, magnesium and phosphorus. It is also free of lactose, making it ideal for people who are lactose-intolerant, and for vegans.
She shared that selecting and consuming the right ingredients in moderation is key to keeping cholesterol levels in check while still enjoying tasty food.
âThis is where products such as Ayam Brandâą Coconut Milk Super Light can benefit consumers who want to maintain their health and lifestyle without compromising the deliciousness of their meals,â Ms. Low explained.
Original Taste and Aroma, Now Lighter
The brand leveraged the talents of food researcher and culinary academician, Chef Syafiq Othman, to showcase the taste and aroma of Ayam Brandâą Coconut Milk Super Light through a cooking demonstration and food sampling for media and influencers at Giant Bandar Kinrara, Puchong.
Gulai Mackerel dengan Roti
Chef Syafiq demonstrated a curated selection of heritage dishes including Gulai Mackerel, Bingka Labu, Lawa Terung, and on-trend fusion creations such as Matcha Santan Boba Tea and Seafood Laksa Spaghetti. All recipes can be cooked in under 30 minutes making, using ingredients that are easily available and with basic kitchen equipment such stovetop and blender.
Matcha Santan Boba Tea
âSantan is a distinctive ingredient in many recipes. It has a nutty creaminess, a slight saltiness and a caramel aroma that cannot be duplicated by dairy, soy milk or even nut milks. It is santan that gives traditional curries, rendangs and desserts that added dimension of flavour, and the creamy âlemakâ mouth feel. However, âlemakâ can be too rich and too heavy, which is why Ayam Brandâą Coconut Milk Super Light is developed. With 75% less fat than raw coconut milk, it lightens up your cuisine without compromising the taste, texture and aroma of the dish,â he said.
âInnovations such as this Santan Super Light can help preserve our tradtional cuisine and keep it current and relevant to increasingly health conscious Malaysians, and encourage a new generation to discover and experiment with the treasure trove of local flavours,â Chef Syafiq said.
Chef Syafiqâs recipes using Ayam Brandâą Coconut Milk Super Light can be found on www.ayambrand.com.my â delicious and healthy.
Cleaner Cap, No Cutting Or Tearing
The Ayam Brandâą Santan Super Light comes in a handy 330ml with a Tetra Pak cap for cleanliness and convenience. Twist cap and pour, no scissor or tearing. You can twist the cap on again and refrigerate any extra for use within three days.
Ayam Brand⹠Santan Super Light (330ml) retails for RM 3.10. It is now on promotion at RM 2.95 per packet at all Giant supermarkets until 31st October 2019. The complete range of Ayam Brand⹠healthy and convenient products are available at supermarkets nationwide.
[1] 75% less fat than raw coconut milk (Raw coconut milk (100g) contains 23.8g of fat. Based on US FDA Food Reference).
Ayam Brand, a household name in Malaysia and Asia for 127 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified âHalalâ. For the past four consecutive years from 2013 to 2016, Ayam Brand has been ranked in the Top 10 as Malaysiaâs most chosen FMCG brands, according to Kantar Worldpanelâs Brand Footprint Study.
Thailand’s CP-Meiji Co Ltd has dipped into popular dessert for flavour inspiration. The new creation is called Hokkaido Cheese Tart Flavoured Milk. The price for this dessert-inspired, limited-edition flavoured milk is THB 12.40 and is available at 7-Eleven Thailand until January 2020.
In Singapore, F&N Foods has made available a new pack size for its seasonal flavoured milk for Christmas. In addition to the 1L pack, the Farmhouse Peppermint Chocolate milk with Fresh Milk is also comes in a smaller 490ml pack. The 490ml pack is now available at 7-Eleven Singapore until 31 October 2019. The fresh milk is imported from Australia.
The peppermint chocolate milk was previously launched for a limited period in 2018.
Visit F&N Farmhouse Singapore website for more information on how you can use the milk to create various drinks like Merry Peppermint Mocha-tini and Chocolate Peppermint Milkshake.
7-Eleven Singapore has unveiled a new lite and refreshing sandwich targeted at consumers who want a “light meal”. The Chicken Lite Yoghurt sandwich is filled with tasty chicken, cranberries and cucumbers, topped with a unique yoghurt dressing.
Chicken Lite Yoghurt sandwich is another unique product after Fruit Sandwich or Fruit Sando (ăă«ăŒăă”ăłă), which is currently available at 7-Eleven Singapore. Fruit Sando is essentially fresh fruits embedded in chilled whipped cream between two slices of pillowy Japanese milk bread. The Fruit Sando is from Goomedo Singapore and is available in three flavours – peach, chocolate and raspberry.
In Malaysia and around the world, the next Black Friday will take place on 29 November 2019;
The peak of shopping activity takes place at 11 am and 3 pm;
During Black Friday, an average Malaysian buys 4 products;
Malaysians are planning on spending around RM300 per person in both online and brick-and-mortar stores.
In the autumn and winter season, Black Friday sale plays an important role not only in terms of e-commerce turnover but also the activity of shoppers. With the beginning of November, small and middle-sized businesses, as well as bigger players on the market, begin Black Friday preparations. They announce huge sales to take place at the end of November, in both online and brick-and-mortar stores.
Curiously enough, merchants claim that this is not entirely about the fight for increasing their sales. In a sense, sellers and buyers swap places during Black Friday. In normal circumstances, customers gain benefits by shopping regularly and thus asserting their loyalty. In November, stores are the ones that must prove loyalty toward their clients, which can be assessed with regard to the level of rebates and availability of highly discounted products.
For several years, Black-Friday.Global analysts have been closely following Black Friday trends in Malaysia and around the world. Below, we present a handful of statistics and interesting facts connected with the busiest shopping day in the world.
Black Friday: trends in the past years
In the beginning, Black Friday used to be a one-day happening in the United States. However, over the past few years, the event has grown into a shopping marathon that lasts for several days. It may sometimes start on Thursday and continue until the end of the week, or even month. In an attempt to grab consumersâ attention, some stores start the so-called presales as early as Monday. Nevertheless, in most countries, the peak of shoppersâ interest falls on the same day. In Malaysia, Google Trends data for 19-25 November 2018 shows that more than one third of all queries related to Black Friday sales were recorded on Friday (40.3 per cent). Nevertheless, the interest of customers starts to grow on Wednesday and fades on Sunday. This tendency is characteristic for not only Malaysia but other countries as well.
The research conducted by Black-Friday.Global in 2018 shows that 56 per cent of surveyed Malaysians are aware of the existence of Black Friday. However, not all of them were able to recall the exact date, which may explain the gradual increase of interest in this event even a few weeks before it takes place (Google Trends).
The internal Black-Friday.Global data for 2018 in Malaysia shows a 448 per cent increase in sales compared to an ordinary day. Such high numbers are not uncommon. For example, in Singapore the increase is 511 per cent, in the United Kingdom â over 1708 per cent, and in Germany â over 2418 per cent.
Unlike the United States, citizens of other countries do not usually have a day off on Black Friday. Although peaks of online shopping activity in various countries are slightly different, generally they fall on the morning and evening. On the Malaysian Internet, the intensity of shopping was distributed quite evenly between 9 am and 11 pm, with peaks at 11 am and 3 pm according to Black-Friday.Global data for 2018.
On the other hand, in countries like Turkey, Finland, Greece, Singapore, or Hong Kong, Black Friday seems to have been much-anticipated â basing on the fact that most of the shopping was done right after midnight.
Level of discounts versus shoppersâ expectations
Statistical data from the past few years show that an average Black Friday discount in Malaysia has slightly decreased (from 61 per cent in 2017 to 59 per cent in 2018). Interestingly, these numbers exceed expectations of Malaysian consumers (who get ready for 51 per cent markdowns).
Shoppers from Belarus, Greece and Peru expect higher price reductions (62 per cent). Unfortunately, local stores are only able to offer discounts which are 8-10 percentage points lower than those anticipated by customers. On the other hand, monitoring the deals from stores in Ukraine, RSA and the Philippines shows that merchants in these countries are prepared to offer far more attractive discounts, exceeding the expectations of shoppers.
Top products bought by Malaysians
According to the survey, among Malaysians who are going to take part in the Black Friday frenzy, 59 per cent already know what to buy. As for the number of purchased items, Malaysians are going to buy 3.6 on average. Past yearsâ statistics indicate that the most popular categories of products among Black Friday shoppers in Malaysia are electronics, clothing, cosmetics and perfumes, shoes, as well as jewellery.
Around the world, widely-understood fashion products take the lead during Black Friday. Nonetheless, in some countries like Brazil, Switzerland, India, Romania, or Malaysia, electronics prevail in shopping carts.
Black Friday spending
Malaysians are planning on taking part in both online and brick-and-mortar sales. Those who will choose more than one channel are ready to spend around RM300. It is equivalent to US$73. In other countries, shoppers have a smaller budget in mind, like Kazakhstanis (US$58) or Pakistanis (US$35). In contrast, consumers who declare to spend record-breaking amounts come from the USA (US$485), Canada (US$430), the United Kingdom (US$397), Ireland (US$339) and the United Arab Emirates (US$291).
According to the data from 2018, when shopping online during Black Friday, more than half (56 per cent) of Malaysian customers used smartphones, 41.8 per cent preferred desktops, and the remaining 2.2 per cent chose tablets. Purchasing with smartphones was a global trend, noted among others in the United Kingdom, Germany, Turkey, or Indonesia.
Methodology and data source
All statistical data comes from Picodi.com, a global discount platform operating since 2010, which created Black-Friday.Global, a site dedicated to Black Friday sales. The surveys conducted in July and November 2018 among 21 thousand respondents from 55 countries were also used in the report. For currency conversion, we used the average exchange rate from xe.com.
Carlsberg Malaysia Managing Director, Ted Akiskalos
Prestigious accolades for brewerâs Probably The Best Brands portfolio and Sustainability initiatives
Kuala Lumpur, 10 October 2019 â In conjunction with its 50th anniversary this year, Carlsberg Malaysia and three of its brands â Carlsberg, Somersby and Royal Stout won four prestigious awards respectively at The Edge Billion Ringgit Club (BRC) Awards, the Putra Brand Awards, the World Beer Awards and the International Beer Challenge 2019!
Judged by independent industry professionals and voted by consumers, these coveted corporate and brand awards were recognitions of its commitments in business sustainability and product innovations.
âThese recognitions for Carlsberg Malaysia and its award-winning portfolio of brands are timely as this year, we celebrate the 50th anniversary of our establishment in Malaysia. A testament to our corporate excellence and product quality in constant pursuit of better, we strive to create even better beer enjoyment experiences for Malaysian beer lovers in line with our purpose of Brewing for a Better Today and Tomorrowâ, said Ted Akiskalos, Managing Director of Carlsberg Malaysia.
At the prestigious The Edge Billion Ringgit Club (BRC) Awards held in September, Carlsberg Brewery Malaysia Berhad bagged the Best Corporate Responsibility Award for public listed companies under RM10 billion market capitalization for financial year 2018.
This was the second award for the brewer following its maiden win in 2014. The recognition lauds the brewerâs relentless efforts for its sustainability priorities named Together Towards ZERO and its three decade long commitment in fundraising for the development of Chinese education via our flagship community engagement project â Top Ten Charity Campaign ăć性äčæŒă, which has to date raised over RM536mil for over 600 Chinese schools and education institutions.
At the renowned Putra Brand Awards concluded last month, Carlsberg, Probably The Best Beer In The World and Somersby, Malaysiaâs bestselling cider, were awarded Silver and Bronze respectively under the Beverage-Alcoholic category thanks to the votes of confidence and trust from Malaysian consumers.
These accreditations mark the tenth consecutive win for Carlsberg; and a third consecutive win for Somersby – which outperformed other ciders gaining recognition in the category
Building on its recent inclusion in the FTSE Russell FTSE4Good Bursa Malaysia (âF4GBMâ) Index, Carlsberg Malaysia is now among the 71 leading Malaysian publiclisted companies that demonstrated strong Environmental, Social and Governance (ESG) practices and performance.
âOur inclusion in the F4GBM Index is a humbling encouragement of our ongoing efforts toward responsible business practices. We are grateful for the endorsement from the investment community that acknowledges our efforts in sustainability and sounds corporate governance.â, added Akiskalos. Carlsberg Malaysia is one among the three fast-moving consumer goods (FMCG) companies; and the ONLY brewer to make it in the listing.
Boasting fine characteristics of rich roasted coffee and caramel taste, locally brewed Royal Stout bagged two international beer awards. Regarded as the worldâs most prestigious beer competition in its 23rd year, the International Beer Challenge awarded Royal Stout a Silver in the Stout/Porters category; while the World Beer Awards credited Royal Stout as Winner for Malaysia under the taste category.
