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The Coronavirus Forces the Philippines’ Online Economy to Catch Up to Its Southeast Asian Peers

With the US’ online sales skyrocketing due to the pandemic, it comes as no surprise that the Philippines’ e-Commerce industry is experiencing major changes in the past half-year as well.

iPrice Group’s Map of E-commerce report, in collaboration with App Annie and SimilarWeb, gives us in-depth insights on how Filipinos’ consumer behavior has shifted due to social distancing. Likewise, it gives us an idea of how the country’s multinational and local e-Commerce players are adapting, given the unexpected worldwide pandemic.

After comparing Q2 2020 with Q1 2020, App Annie’s data shows that the Philippines experienced the highest increase in the usage of shopping apps (53%) in Southeast Asia. The total sessions in shopping apps in the country reached 4.9 billion. It’s expected that e-Commerce players in countries that underwent strict social distancing measures experienced growth in mobile app usage/downloads, but it is still important to note the country’s hastened growth.

iPrice hypothesizes that the Philippines is now catching up to its Southeast Asian peers in terms of digital adaptations, especially since e-Commerce and digital services were not as accessible in the country. Brick-and-mortar stores still deemed to be more profitable. Given the country’s strict lockdown measures, however, the country’s economy is now forced to adapt.

This can also be seen in data from Statista, which shows that 44% of Filipinos aged 35-44 purchased more online during COVID-19. Moreover, iPrice’s previous study earlier this year also revealed that Filipinos were looking up Wifi Adapters 518% more as they gear up to spend more of their time online.

Though the Philippines may not be as savvy with e-Commerce as its other Southeast Asian peers like Indonesia or Singapore, its gradual adaptation is still pretty evident. Overall, Southeast Asians are spending more money online this year, comparing the first half of 2020 with the first half of 2019. The average basket size (amount added to an online cart) immensely increased in each country, but notably, the Philippines had the highest increase in basket size (57%) compared to its neighbors. In iPrice’s platform alone, Filipinos now spend about PHP 1,311/month on average.

iPrice also analyzed web traffic data from SimilarWeb, which sheds light on sites that are thriving/failing, product categories that are gaining demand, and how e-Commerce players are adapting to the unexpected pandemic. Here are the most interesting insights:

  • Fashion retail sites are falling out of favor. Fashion e-Commerce sites have taken the biggest hit regionwide as clothing and apparel become less of a priority while people are staying home. Each country’s fashion websites recorded by iPrice and SimilarWeb have experienced a collective decrease in web traffic.
  • In the Philippines, fashion sites’ web traffic collectively decreased by 30% compared to last year’s, while electronics sites increased by a glaring 59%. This proves Filipinos’ increased demand for gadgets during social distancing. Compared to other SEA countries, the Philippines had the highest web traffic increase in electronics sites. In fact, e-sites in other countries (except Singapore) even experienced a decrease in web traffic.
  • Sports/outdoor products are the most ordered in Southeast Asia. Out of all the other categories, sports and outdoor products obtained the highest growth in average orders, which reached an increase of 34% compared to last year. The average amount spent on these products is US$ 28 (Php 1,361). With restrictions imposed on outdoor/sports activities, it’s a given that consumers are adapting.
  • With the unexpected virus reshaping these consumer trends, e-Commerce players switch up their 2020 promotional strategies to adapt to the situation. E-Commerce giants like Lazada PH and Shopee PH had bountiful free-shipping promos across the year. They added a number of promos on essential goods too. Meanwhile, local player Beauty MNL offered numerous discounts/promos on vitamins and supplements.
  • With the rising trend of online shopping in the country, the Philippines’ Internet economy may just be getting the push it needs. The Philippines is known to survive with cash-based transactions and brick-and-mortar stores, but perhaps its inevitable adaptation to COVID-19 will allow the country’s digital world to catch up to its more developed Southeast Asian neighbors. E-Commerce players then now have a responsibility to keep encouraging this rising trend, while emerging local merchants are now presented with more potential opportunities.

Methodology

All data on the total visits on desktop & mobile web in this study were taken from global traffic figures from the respective websites as of June 2020 from SimilarWeb. The following industries were not included in this list: e-ticketing, financial services, rental services, insurance, delivery service, food & beverage, meta-search, couponing, cashback websites & e-commerce who solely provides classified ads/P2P services. SimilarWeb introduced a major algorithm update on September 2019 which affected the total visits recorded by all websites for 2019. The number of sessions in a quarter based on quarterly sessions on Android Shopping Apps.

About SimilarWeb

As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. They empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. All data on the total visits on desktop & mobile web in this study were taken from global traffic figures from the respective websites as of January 2020 from SimilarWeb.

 About App Annie

App Annie is the industry’s most trusted mobile data and analytics platform. App Annie’s mission to help customers create winning mobile experiences and achieve excellence. The company created the mobile app data market and is committed to delivering the industry’s most complete mobile performance offering. More than 1,100 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.

 About iPrice Group

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely; Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 5 billion and receives about 20-30 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

To play or not to play? Kaspersky study reveals 40% of parents in SEA think their kids are “more grumpy” after a gaming session

Increased activities of children online require parental guidance, honest communication

13 October 2020

When a child plays video games, parents inevitably think about how harmful it can be. Will this game affect the child’s behaviour? Will he/she start suffering from nightmares? Will there be ineradicable fears? What if the child is already addicted?

In fact, research conducted last May by global cybersecurity company Kaspersky showed that four-in-10 of parents from Southeast Asia (SEA) believe that their children are “more grumpy than usual” after a gaming session.

Titled “More Connected Than Ever Before: How We Build Our Digital Comfort Zones”, the fresh survey among 760 respondents from the region confirmed that kids are spending more time online given the current pandemic situation. A total of 63% of parents surveyed agree on this while only 20% refute this observation.

Stephan Neumeier

“Parents are raising kids who are digital natives, children who are born exposed to digital devices and the internet. This generation gap often leads to miscommunication as it is a common scenario when a child knows more trend and tricks online than the mom or the dad. The lockdown measures highlighted this with the increase of reliance on the internet and how parents now need to juggle work and parenting at the same time inside their homes,” says Stephan Neumeier, Managing Director for Asia Pacific at Kaspersky.

“While it is understandable for parents to have their worries about their kids’ habits online, parental fears associated with video games are sometimes quite objective and sometimes a little far-fetched. There are undeniable harms with too much of it but several researches have also discovered how playing games online can benefit kids. After all, everything is good but moderation and guidance is definitely necessary,” he adds.

To help parents navigate their kids’ gaming habits, Kaspersky today shares each of the potential problems associated with video games and suggest solutions for mom and dad’s reference.

Fear: a child will be a black sheep if games are banned

Parents who are especially afraid of video games are seriously thinking about complete gaming ban in the family. At the same time, such parents are often stopped by the fear that this will lead to the fact that the child will be a black sheep at school if everyone plays games, and he/she does not have such an opportunity.

Should you be afraid?

A ban on computer games is not a good decision: a child, whose peers play videogames, will definitely feel like an outcast. In addition, games are a new kind of art, it will be not only interesting for a child to touch it, but it can also be very useful, especially if the parents can correctly direct him/her.

Solution

As with many situations, banning is not an option. Parents should not prohibit the child’s activity in video games, but effectively control it, using special software and device settings, as well as communicating with the child and explaining the rules.

Fear: harm to eyesight and posture

Many parents worry that if the child spends a lot of time playing, his eyesight may be damaged. Others worry that prolonged sitting at a computer or leaning over a smartphone can have a negative effect on a child’s posture.

Should you be afraid?

Yes, especially if the child has a predisposition. Already existing vision problems are a reason to organize the gaming process more carefully. As for posture, it can also be threatened especially if the child does not play sports.

Solution

  • Installing a good monitor can help alleviate the problem with eyesight. Manufacturers of modern screens are trying to find a solution that will minimize the harm caused by the monitor to the human eye.
  • Remember about a comfortable position while playing and working on a computer. A good chair, a table of the right height, a comfortable posture and a good distance from the monitor will help your child’s vision and posture.
  • Of course, the way to take care of the vision of a child playing is to limit the time of the game. At the same time, it is important that such restrictions are made both at the program level and at the level of agreements between you and the child.

Check with your doctor if your child is seen by an ophthalmologist, how much time to spend a day with the device, or if the child is not seen by an eye doctor, set a reasonable limit based on the child’s age. Software level restrictions can be set with the help of online safety programs, such as Kaspersky Safe Kids or of internal device settings, such as set-top boxes and iOS-based mobile devices.

For parents in Malaysia aiming to secure their children better, a three-month free Safe Kids subscription also available online on Kaspersky’s shop on Lazada and Shopee.

Kaspersky is also offering a three-month free trial of Kaspersky Total Security, available through this link https://bit.ly/safekids011.

Fear: Viruses on Your Computer

Some parents fear malware that their child might install with or instead of a favourite game.

Should you be afraid?

Of course, after all, the desire of a teenager to play this or that game may lead to attempts to download a pirated version.

Recent research by Kaspersky shows that the activity of hackers using the gaming theme as a lure has increased significantly since the outbreak of the coronavirus pandemic. At the same time, criminals using the gaming theme in their attacks do not use sophisticated technical methods, they rely on the gullibility and ignorance of the users.

Solution

  • First of all, it is necessary to explain to the child what malware is, where you can download it, and what harm can it do.
  • It is also worth taking the time to talk with your child about the bad side of piracy.
  • Use an antivirus. This is useful not only if a child accidentally installs malware, but also in many other situations.

Fear: Aggressive behavior caused by violent games

Parents who are not versed in computer games, reading the postulates that “children become aggressive from computer games” give in to panic and forbid children to play video games.

Should you be afraid?

A child’s aggressive behaviour is not driven by the video games they play, but by a much broader range of reasons. Do not show your child video games at all, but he/she will still compete for kung fu with friends, shoot invisible enemies with a bow, pistol, grenade launcher or blaster. Both boys and girls do this, although it is believed that playing war is the prerogative of boys.

At the same time, if you allow, say, a six-year-old kid to play horror games like Doom and the Alien series, then such scary, frightening, violent games can really adversely affect the psyche of a young child, cause nightmares and other sleep disturbances, and irrational fears. The same can be said about the effect of such games on older children who already have certain fears or tendencies.

It should be remembered that there are different games for every age and every child.

Solution

  • Use an age rating. Keep in mind that the age rating even suffers small deviations, if you do not enter the 16+ segment: if you are quite sure that a 12+ rated game is good, then why not install it for your ten-year-old son?
  • To prevent your child from launching games that are not suitable for their age (for example, those that you bought for yourself, or that he/she downloaded from the Internet), use software that limits the ability to launch games or any content based on age rating.
  • The most important thing is to always remember that whenever you try to restrict your child’s access to games, you first need to talk to your son or daughter and explain why you are doing this.

In conclusion, do not prohibit your children from playing video games, but to keep your child safe, remember that the following six points will help you better control this area of ​​children’s life:

  • Communication
  • Age rating
  • Time limit
  • Protection against malicious code
  • Settings restricting in-app purchases
  • Promote hobbies in the real world

 

WONDA COFFEE’S MOBILE SPEAKEASY CAFÉ RECEIVES A NOD FROM COFFEE LOVING NETIZENS

Disguised as an abandoned bus, WONDA Coffee’s one-of-a-kind mobile café treated consumers with WONDA 3-in-1 Premium Coffee and freshly baked Maru Bakes buns from myNEWS.com Maru Café

Kuala Lumpur, 13 October 2020 –  Disguised to act like an abandoned bus, WONDA Coffee’s Mobile Speakeasy Café attracted coffee lovers and loyal consumers from all over the city. Opened to public since September, the mobile café was well-received by Malaysians and saw over 1,300 visitors from across the Klang Valley who are both excited at the prospect of locating WONDA Coffee’s cleverly disguised abandoned bus and discovering the coffee paradise that it holds within.

For consumers who were able to successfully locate WONDA Coffee’s First-ever Mobile Speakeasy Café, a delicious surprise awaited them – a free cup of WONDA 3-in-1 premium coffee. Giving consumers another reason to rush to WONDA Coffee’s Mobile Speakeasy Café, the brand also collaborated with myNEWS.com Maru Café, to offer freshly baked goodies, Maru Bakes to consumers. Along with experiencing a one-of-a-kind mobile café, consumers were treated with a free cup of hot coffee paired with a fresh baked Maru Bakes bun from Maru Café.

WONDA Coffee’s Mobile Speakeasy Café was the first-ever café concept by WONDA Coffee that was both exciting and novel. Unlike regular coffee shops, netizens needed to hunt for this mobile café, adding more fun and a spirit of adventure to their regular coffee runs. They also needed a special code to gain access to the mobile café, giving the entire experience an air of exclusivity.

Keeping up with current trends, WONDA Coffee designed an Insta-worthy interior for their first mobile café with neon lights and lots of spots for that perfect profile picture. The mobile café set up was made complete with a coffee station, baristas and stools, where netizens could hang out for a few minutes while enjoying their favourite hot coffee along with Maru Bakes buns, allowing them to take a break and indulge in an exciting coffee filled adventure before heading back into their hectic schedules.

WONDA Coffee’s First-ever Mobile Speakeasy Café is yet another consumer centric campaign, that reads into what consumers want and delivers creative results to keep consumers engaged amidst challenges times.

“Collaborating with brands and partners that add value to the consumer experience is often key to successful campaigns. At WONDA Coffee, we are always looking to elevate our consumer’s experience with the brand. As such, we were happy to collaborate with myNEWS.com Maru Café for our first-ever Mobile Speakeasy Café as consumers enjoyed free WONDA 3-in-1 Premium Coffee and Maru Bakes buns from Maru Café,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business from Etika.

Stay tuned to https://www.facebook.com/WondaCoffeeMalaysia for great deals, promotions and exciting campaigns.

A Wonderful Treat for Cider Lovers this Apple Day with Somersby

Somersby re-introduces Somerita

Tantalise your taste buds this October with refreshing ciders from Somersby, Malaysia’s No. 1 best-selling cider!

Shah Alam, 13 October 2020 – Made from juicy red apples, Somersby, Malaysia’s No.1 bestselling cider is celebrating Apple Day in a big way! Paying tribute to the annually celebrated Apple Day in UK every October, Somersby is offering cider lovers a special 3-day promotion at just RM19.90 on any 4-can pack of Somersby Apple, Blackberry or Elderflower Lime. Grab this wonderful deal from 16 to 18 October 2020 at participating supermarkets, hypermarkets and convenient stores nationwide!

For an added twist of fun during #StayAtHome, Somersby’s premium cider is offering a
bonus chance of winning an exclusive Somersby Shooter & Ladder game set! Inspired by the classic board game Snakes and Ladders, this fun-filled game set comes with four (4)
Somersby shooter glasses for a carefree bonding time with your loved ones. Just WhatsApp the proof of purchase receipt from 16-31 October, to 012-5740001 and stand a chance to win. The contest runs from 16 to 31 October, and winners will be announced on Somersby’s Facebook page and contacted via WhatsApp.

“Somersby’s No.1 position in the cider market is made possible, thanks to cider lovers
nationwide. To reward consumers, and in celebration of Apple Day, Somersby is offering a
special price for its refreshing variety of ciders, which is best served over ice. Isn’t That
Wonderful!”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

Somersby gets juicier as it re-introduces Somerita, a fun drinking ritual of a Somersby bottle served upside down over crushed ice, at more than 150 selected modern bars and restaurants across Malaysia! Capture these Insta-worthy uplifting drinks of Somerita and give us a shoutout and hashtag to #Somerita #RefreshinglyOptimistic on social media. Visit https://bit.ly/GetSomerita for the full list of participating outlets.

The Somersby ciders, made from juicy red apples that are fermented to perfection, promise easy drinking refreshment with sparkling bubbles that make every sip a refreshing experience. Enjoy the moment with loved ones and tantalise your taste buds with a fruity Somersby or a Somerita anytime!

Somersby’s well-loved Apple variant comes in 320ml cans and 330ml bottles, its fruity range (blackberry and elderflower lime) are available in 320ml cans while the sparkling range (Somersby Sparkling Rosé) is available only in 330ml bottles. Refresh with Somersby ciders available at participating supermarkets, hypermarkets, bars, restaurants and convenient stores today!

For more information on Somersby’s promotion and activities, follow SomersbyMY on
Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/en-my/.

 

 

 

MyNews to operate Korea’s CU convenience store, launches minimarket

MyNews Holdings Bhd has entered into an agreement with South Korea’s BGF Retail Co., Ltd. As part of the agreement, MyNews, through its 100%-owned MYCU Retail Sdn Bhd, will have a 10-year licensing rights to operate CU convenience store in Malaysia. BGF is South Korea’s biggest convenience store operator and owner of the popular CU convenience store brand.

According to MyNews, “the addition of CU will open up new growth opportunities and enhance our capability to meet consumers’ demand. It will also increase the utilisation of our large scale food processing centre as CU is a popular destination for its fresh food offerings.”

CU to improve food processing centre’s utilisation rate

MyNews will open the first CU outlet in Malaysia in early 2021 with a plan to have 500 CU stores in five years, said MyNews CEO Dang Tai Luk, reported theedgemarkets. MyNews will focus on launching CU in big cities first with an aim to open 30-50 stores in year one. The utilisation of its food processing centre (FPC) will rise from 35% to around 70% by end-2021 partly due to CU coming on board.

The key question is would CU cannabilise existing MyNews outlets? Moreover, MyNews has already taken up quite a number of strategic locations in the Klang Valley region. For the coming one year, MyNews will not have issues securing new locations due to the oversupply of retail space in the market.

MyNews to focus on minimarket

Our guess is MyNews is shifting its focus to minimarket, a territory where 99 Speedmart is doing well. This is in line with consumer shift towards proximity shopping, a trend that has been accelerated by the COVID-19 pandemic. MyNews has just recently opened myNEWS SuperValue Minimart in Alor Setar, Kedah. We expect MyNews will be rolling out more myNEWS SuperValue Minimart in the near future, while CU will spearhead the push in the convenience store segment.

 

 

 

Baskbear Coffee delivers coffee from virtual outlets

Image by I Love To Eat 我就是愛吃喝玩樂

Loob Holding’s Baskbear Coffee is focusing on becoming a leading and fastest growing virtual coffee brand in Malaysia. Baskbear Coffee is a sister brand of the popular bubble tea chain brand Tealive.

Baskbear has 7 physical outlets and 53 virtual outlets across Klang Valley, Penang, Johor and Seremban. The virtual outlets only offers online orders for delivery and pickup through delivery partners such as foodpanda and GrabFood. This business model is more cost efficient as the company can leverage on existing equipment and staff from Tealive  rather than opening new branches.

Image by Baskbear

For example, the Baskbear Coffee virtual outlets in KPDNHEP Putrajaya, SS2 and Bandar Sunway are located inside the Tealive outlet. Customers who want to order Baskbear coffee have to order through the app for delivery and cannot order directly from the counter for takeaway.

The idea of the virtual outlets enables Loob Holding to leverage on the extensive network of Tealive stores to offer coffee beverages to consumers. These coffee drinks can be in the form of takeaway or in RTD for drip coffee format. The coronavirus and its impact on foodservice shows the importance of optimising technology to meet changing consumer needs.

This article was written Muhammad Yushairie Mohd Yusoff with edits by Mini Me Insights

 

 

Plant-based Milo coming to Malaysia? (Updated)

Plant-based Milo that was launched in Australia

Something intriguing is brewing with Milo in Malaysia. As the country with the largest market for Milo, Malaysia seems to be rather behind when it comes to Milo innovation. Nestle launched the world’s first plant-based Milo in Australia in March 2020.

Now, we are seeing glimmers of hope with pictures of Nestle Milo Almond surfacing online. Lmall.my openly sold it for sometime before taking it down. Milo Almond is described as “plant-based energy almond the new dairy free Milo” in 225ml and 1 litre.

** The Milo Marketing Team in Malaysia has informed us that the launch date of for this plant-based Milo has been moved to 2021. **

According to Hargapedia, a grocery, health & beauty price comparison app, the price of Milo Almond (225ml) is RM 3.44 and Milo Almond (1L) is RM 10.50. Milo Almond has the halal certification from JAKIM.

Apart from Milo Almond, the app has also highlighted Milo Nutri Breakfast Banana (8x40g) and Milo Nutri Breakfast Pumpkin (8x40g) as new products. Both are available on Nestle Malaysia’s official store on Shopee selling at RM 13.60. Milo Nutri Breakfast is said to be high in calcium, iron, vitamins and fibre.

Milo does have an existing drink with whole grain cereal formulated for those who are looking for a nutritious drink to fill their tummy and body in the morning.

The new Milo Nutri Breakfast appears to be an instant Milo cereal with oats to be eaten from a bowl for breakfast, which means Milo is now competing in the oatmeal segment.

7-Eleven Singapore upgrades its onigiri with Irvins

Image by 7-Eleven Singapore

7-Eleven Singapore and Singapore’s favourite salted egg snack Irvins have collaborated to offer an Irvins twist to the 7-Eleven onigiri. The new Salted Egg Fish Skin Krumbs Onigiri is available at 7-Eleven in Singapore.

7-Eleven describes this as “Every bite is a perfect combination of the IRVINS’ iconic crunchy fried fish skin, topped with real salted egg and curry leaves, together with the fluffy Japanese short-grain rice and crispy seaweed surrounding it all, these intense flavours and contrasting textures are a mind-blowing combination not-to-be-missed!”

Salted Egg Fish Skin Krumbs Onigiri will be available until 31 December 2020. The price is SGD 2.50 each or SGD 4.50 for two.

We have seen a lot of examples of snacks with crunchy or crispy texture becoming the new coating for foodservice menu items. The latest is KFC Thailand’s Lay’s Chicky Chips.

 

Pop Mie Pake Nasi offers the ultimate rice and noodle mashup

What happens when you want rice and noodle? Well Pop Mie Pake Nasi alias PaNas rasa Soto Ayam is the answer for those living in Indonesia. Panas or “hot” is the abbreviation of Pake Nasi, which means “using rice”. Pake is the informal variant of pakai (“to use”).

This is a new innovation by Indomie, which combines instant noodle with instant rice in a cup, making it the first of its kind in the country.

Image by Coconuts.co

When a picture of this product first surfaced online in September 2020, the government even had to step in to declare it a “hoax” as the company clarified they did not about this product.

To confirm, this product is real and consumers can now purchase it from Shopee.

The launch of Pop Mie Pake Nasi has opened up the pathway for more innovation possibility using the combination of noodle and rice. We may see potential collaboration between instant noodle brands and porridge brands in the future.

Genki Forest is now in 7-Eleven Malaysia

Image by 7-Eleven Malaysia

Genki Forest is now listed in 7-Eleven outlets in Malaysia. This is a significant development to widen the distribution channel of Genki Forest, known of its calorie-free, fat-free, sugar-free drink, beyond speciality imported stores to the mainstream channel.

Genki Forest is hugely popular in China as it has found a way to balance taste with health. Indeed, Genki Forest sparkling drink does score high when it comes to taste. Click here for a history of Genki Forest.

The Malaysian non-alcoholic drink market is ripe for a major shake up to move to the next phase. We have seen The Coca-Cola Co and PepsiCo upgrading their portfolio with sugar-free options. DyDo Drinco’s Vida with less sugar and zero colouring is the closest equivalent to Genki Forest in Malaysia. The challenge is to make such drinks more easy on consumer’s wallet.

Genki Forest is selling at RM 7.90 (480ml).

 

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