Nestea has introduced a dessert-like milk tea drink in Vietnam. The Nestea Milk Tea Tiramisu (180ml) is positioned as an RTD alternative to the ever popular milk tea.
In the Philippines, Nestea is recommending consumers to DIY their milk tea with Nestea instant tea powdered mixes. In Vietnam, the Nestea Milk Tea Tiramisu adds tiramisu into the blend to mimic the tiramisu milk tea prepared at milk tea shops.
PepsiCo’s Sting energy drink in Vietnam now comes in espresso flavour. The coffee and energy drink blend is nothing new in Vietnam as Vinacafe Bien Hoa JSC, a unit of Masan, already has a popular Wake-Up 247 energy drink in coffee flavour. In carbonated soft drink, The Coca-Cola has Coke Coffee, which has been released in over 25 countries worldwide including in Vietnam.
Both coffee and energy drink are wake-me up drinks and are suitable to be turned into a 2-in-1 drink to appeal to both coffee and energy drink consumers.
We anticipate Sting Espresso has huge potential as the beverage does not have the taste commonly associated with energy drink. On the contrary, it has a strong coffee taste and has strong appeal with consumers elsewhere who need the duo power of coffee and energy drink to stay alert.
Sting Espresso will put PepsiCo in a strong position to fend off attempt by Masan, which has set a strong ambition to increase its market share in the energy drink market from 7% now to 25-30% in the medium term.
Kuala Lumpur, 26 April 2019 – In the spirit of giving, 7-Eleven Malaysia is rewarding its customers once again with a mega contest called “Jom Riuh!” with more than RM200,000 worth of prizes to be won! The “JomRiuh! Contest” is open to all 7-Eleven customers nationwide and it begins from now until 1st July 2019.
Participants stand a chance to win great weekly prizes such as Singer microwaves, Shopee cash vouchers, Razer mobile phones, Apple Macbooks, Yamaha motorcycles, Caltex petrol cards, BInfinite points, Razer Pay cash, Gold wafers and Berjaya Hotel Resorts vouchers over the entire 10 week period. On top of that, all eligible entries received over the entire contest period would also automatically be in the running for the Grand prize of RM71,100!
Customers stand to win amazing prizes such as RM71,000 cash in 3 simple steps! Firstly, spend a minimum of RM12 and above in a single receipt (excluding in-store services, gift cards and mobile reloads) at 7-Eleven stores nationwide to be eligible to submit one entry. Then, write the required details such as name, IC number, contact number and email address on the receipt. Lastly, take a photo of the receipt and send it via WhatsApp to the contest hotline at 018-259 2798.
Throughout the 10-week contest period, weekly prizes are up for grabs! The date of purchase and submission must be in the same week to be eligible for that week’s prize. For example, all valid purchase receipts made and submitted in the Week 2 period (30th April till 6th May 2019) will be in the running to win a Shopee Cash Voucher worth RM1,000 and the Grand Prize of RM71,000 cash! However, purchase receipts for Week 2 submitted the following week will only be deemed eligible for the Grand Prize. There is no limit to the number of entries one can submit, all that is required is a unique valid receipt from 7-Eleven that fulfills the requirements. The more entries submitted, the higher the potential of winning!
“We’re always looking for more ways to reward our customers for their loyal support over the years and this contest not only gives one the chance to win splendid weekly prizes, it also rewards one lucky person at the end of the contest duration with an awesome cash prize, so come on over to 7-Eleven now, stand a chance to be rewarded and discover our latest range of exclusive offerings such as the fiery Daebak Ghost Pepper cup noodles, our delectable Aiskleem™ soft-serve, our evergreen Slurpee™, our ever burgeoning range of 7-Eleven fresh bakery selections and scrumptious sandwiches to our ever-popular Cocoks™ that now comes with 4 tasty sauces as well as other ready to eat offerings.” said Ronan Lee, General Marketing Manager of 7-Eleven Malaysia.
Please visit www.7eleven.com.my for the FULL Contest Terms and Conditions as well as get updates on the fun weekly prizes / winners or follow 7ElevenMalaysiaon Facebook for more information.
dahmakan, one of the leading integrated food delivery company offering halal-friendly meals in Malaysia, has collaborated with Malaysia’s homegrown bubble tea brand Tealive. The partnership combines the best of both worlds – chef-curated, halal-friendly meals and popular milk tea.
The popularity of milk tea is an unstoppable trend in Southeast Asia. Milk tea, in particular, is the second most popularly ordered item on Grabfood in Singapore, Malaysia and Indonesia.
The partnership between dahmakan and Tealive could pave the way for milk tea becoming a permanent part of the beverage menu at online meal delivery company.
Packaged drink company is striking back and are doing what they can to lure consumers from the ever popular milk tea from milk tea shops. In the Philippines, Nestea introduced the concept of DIY milk tea around March 2019. It showcases how its Nestea Milk Tea Taro and Nestea Milk Tea Wintermelon flavored powdered drink mixes can be used to create affordable milk teas that mimic the popular milk teas from milk tea outlets.
This DIY concept is not new. A person by the name Ralph Ting has already posted on social media on how to use Nestea Milk Tea products to create the ultimate#TEApid hacks back in 2017. He claimed consumers could save “up to 89% of their money” from buying identical drink (aka milk tea) from the market.
Fast forward to 2019, Nestea’s DIY milk tea looks simple but one needs to have all the ingredients including tapioca pearls ready to create the milk tea that they want.
7-Eleven Malaysia has introduced four different dipping sauces for its in-store food products such as fish balls and chicken sausage rolls. The country’s top convenience store previously joked about having sauces on its doughnuts on April Fools’ Day. Actually, we at Minime Insights thinks this was a great idea! There isn’t any spicy doughnut in Malaysia.
The four sauces are:
The poster shows the sauces are in a small plastic cup but in reality, it is in sold in a transparent plastic bag.
Mamee Daebak Ghost Pepper Spicy Chicken cup noodles are now back on shelf but for a limited time only before they run out of stock again. This uniquely spicy flavour will only be available at 7-Eleven till May 2019.
The company said it cannot make the Ghost Pepper Spicy Chicken noodle a permanent product as it is too spicy. We at Minime Insights have tried it and have to take turns to consume it bit by bit. We find it can be a challenge for Mamee to to have repeat consumers for this particular insanely spicy noodle.
However, Ghost Pepper Spicy Chicken does serve its objective of changing consumer perception towards the Mamee Daebak brand, said Vuitton Pang, director Shinsegae-Mamee Sdn Bhd.
Nestle Philippines announced it has opened a PHP 2.8 billion facility (USD 54 million) in Tanauan, Batangas in early April 2019 to produce its popular RTD chocolate drink Chuckie. It is the single largest investment Nestle has done in 2018 in the Asia and Africa region. As a comparison, Nestle Malaysia’s investment in Milo in 2018 was less at over RM 100 million (USD 24 million).
The new facility will start producing 250ml Chuckie before commencing the manufacturing of Nestle All Purpose Cream beginning the middle of the year.
Most consumers outside of the Philippines have not heard of Chuckie. Chuckie, which was recently added with Opti-grow, filled with nutrients like iron & zinc. Chuckie is popular with children in the Philippines.
NestlĂ© Philippines Chairman and Chief Executive Officer Kais Marzouko said “RTD is something important for us and a big growth driver for the future.” The RTD segment produced over 100,000 tons of beverages in 2018.
Yoforia, known for its cafe cup-shaped yogurt drink in Indonesia, has introduced a new plastic bottle to better target the on-the-go segment. The previous cup packaging does not provide the robustness needed for on-the-go consumption. Yoforia is available in original, coffee, soursop, peach, strawberry and blueberry flavours.
Mondelez wants Malaysians to share what flavour they would like to see in Twisties but the catch is it must be a Malaysian flavour. The winner of the contest could walk away with RM 10,000! The contest ends on 31 May 2019.
Just buy a pack, draw, snap and win.
Snack food companies are tapping into local flavours to create excitement for their snack foods. The flavour trend is now moving from the obvious like tom yum, curry or BBQ to something more truly local foodservice-inspired flavours such as assam laksa or even popiah ? Crazy flavour ideas can sometimes do wonders to a brand.
